Flex Your Hustle Podcast | Free Listening on Podbean App

<!doctype html> <html lang="en"> <head> <style> #termly-code-snippet-support .t-consentPrompt .t-declineButton{ display: none; } #termly-code-snippet-support .t-preference-modal .t-declineAllButton{ background-color: #999999 !important; } </style> <script> window.TERMLY_CUSTOM_BLOCKING_MAP = {"podbean.com":"essential"}; </script> <script src="https://app.termly.io/embed.min.js" data-auto-block="on" data-website-uuid="38d8e12b-4247-4845-8985-48092f9de8fe"></script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PL9NZQ4');</script>  <meta charset="utf-8">  <script async src="https://www.googletagmanager.com/gtag/js?id=AW-1065088025"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){window.dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'AW-1065088025',{'allow_enhanced_conversions':true}); </script> <script type="application/ld+json"> [{"@context":"https:\/\/schema.org\/","@type":"PodcastSeries","image":"http:\/\/imglogo.podbean.com\/dir-logo\/2551073\/2551073.jpg","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"Flex Your Hustle","description":"<p>Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they\u2019re going to drive awareness, build reach\u2026 but not doing anything for client business. \u00a0Where creativity used to dominate, it just feels\u2026 well\u2026 kinda predictable. Ads have lost their jazz, data drives creative and media plans\u2026 Google, Facebook, Amazon, Linkedin - rinse and repeat. \u00a0<\/p>\r\n<p>It\u2019s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in!<\/p>\r\n<p>Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market.\u00a0<\/p>\r\n<p>How did they do it? What did they learn along the way?\u00a0 It\u2019s all about the hustle.\u00a0 <br><br>Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.\u00a0\u00a0<\/p>\r\n<p>FLEX YOUR HUSTLE - Brought to you by Commission Factory.\u00a0<\/p>\r\n<p>If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: <a href=\"https:\/\/bit.ly\/3RNAptk\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bit.ly\/3RNAptk&source=gmail&ust=1658449811250000&usg=AOvVaw2kKEfYu-QmwWCLlokgitN8\">https:\/\/bit.ly\/3RNAptk<\/a><\/p>\r\n<p>Flex Your Hustle is created and produced by Ampel.<\/p>\r\n<p>Hosted by <a href=\"https:\/\/www.linkedin.com\/in\/michelle-lomas-95998a58\/\">Michelle Lomas<\/a><\/p>\r\n<p>Development Producer Brittany Frappell,<\/p>\r\n<p>Director of Audio Production Stuart Buckland.<\/p>\r\n<p>Executive Producer Josh Butt.\u00a0<\/p>\r\n<p>Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory<\/p>\r\n<p>For content enquiries or feedback, please email Brittany at <a href=\"mailto:brittany@ampel.com.au\">brittany@ampel.com.au<\/a>\u00a0<\/p>\r\n<p>For more information visit <a href=\"https:\/\/ampel.com.au\/\">ampel.com.au<\/a> or email us at <a href=\"mailto:info@ampel.com.au\">info@ampel.com.au<\/a><\/p>","webFeed":"https:\/\/www.omnycontent.com\/d\/playlist\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/2085dc48-d64c-415c-a597-ae9300065b61\/podcast.rss","author":{"@type":"Person","name":"Commission Factory"}},{"@context":"http:\/\/schema.org","@type":"PodcastEpisode","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"Building Brand through the Customer Experience with Verity Rowe, Lululemon","datePublished":"2023-09-11","description":"Can performance drive brand? And how can lower funnel tactics enhance the brand experience?\u00a0 In the final episode of the season, host Michelle Lomas \u00a0speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today\u2019s climate. And how the brand continues to leverage affiliate marketing successfully, despite their strategy.\u00a0 Listen in as Verity also shares the way in which they are tracking the holistic effect of affiliate marketing across their entire marketing plan, and the surprising results.\u00a0 Flex Your Hustle is proudly brought to you by Commission Factory.\u00a0 If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.\u00a0 Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au\u00a0\u00a0 Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Alan FangSee omnystudio.com\/listener for privacy information.","associatedMedia":{"@type":"MediaObject","contentUrl":"https:\/\/pdst.fm\/e\/traffic.omny.fm\/d\/clips\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/38357677-a70f-49d7-aa04-b0590015d90d\/audio.mp3?utm_source=Podcast&in_playlist=2085dc48-d64c-415c-a597-ae9300065b61"},"partOfSeries":{"@type":"PodcastSeries","name":"Flex Your Hustle","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast"}},{"@context":"http:\/\/schema.org","@type":"PodcastEpisode","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"Personalising the Shopping Experience with Julie Stevanja, Wrapd (Formerly Her Black Book)","datePublished":"2023-08-28","description":"In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands.\u00a0 As the newly rebranded Wrapd, they hope to take this even further and open up the market to a broader, and more male audience.\u00a0 In this Episode, Julie and Michelle talk about the new rebrand to Wrapd, what it means for the consumer and brands, and discover the interesting ways Wrapd are creating holistic campaigns that help move product and build brand. Flex Your Hustle is proudly brought to you by Commission Factory.\u00a0 If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.\u00a0 Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au\u00a0\u00a0 Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy: Michelle LomasAudio Editor: Alan FangSee omnystudio.com\/listener for privacy information.","associatedMedia":{"@type":"MediaObject","contentUrl":"https:\/\/pdst.fm\/e\/traffic.omny.fm\/d\/clips\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/a103654e-2495-4d6c-8a65-b06c000dc0ed\/audio.mp3?utm_source=Podcast&in_playlist=2085dc48-d64c-415c-a597-ae9300065b61"},"partOfSeries":{"@type":"PodcastSeries","name":"Flex Your Hustle","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast"}},{"@context":"http:\/\/schema.org","@type":"PodcastEpisode","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"The Future of Affiliate Marketing with Matthew Lloyd, MySale","datePublished":"2023-08-14","description":"Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand?\u00a0 In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000\u2019s and has seen a lot when it comes to the evolution of affiliate marketing. Matthew has worked in businesses like MySale, Catch and more, and has tried and tested the best affiliate marketing has to offer. In this compelling discussion, Matthew and Michelle deep dive into the predictions of what\u2019s next in the affiliate marketing space, and discuss best practice to leverage this incredibly rich territory to build both brand and drive acquisition.\u00a0 Flex Your Hustle is proudly brought to you by Commission Factory.\u00a0 If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.\u00a0 Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au\u00a0\u00a0 Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Alan Fang \u00a0See omnystudio.com\/listener for privacy information.","associatedMedia":{"@type":"MediaObject","contentUrl":"https:\/\/pdst.fm\/e\/traffic.omny.fm\/d\/clips\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/2e00d180-9dcc-4e40-8c89-b053005b5faa\/audio.mp3?utm_source=Podcast&in_playlist=2085dc48-d64c-415c-a597-ae9300065b61"},"partOfSeries":{"@type":"PodcastSeries","name":"Flex Your Hustle","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast"}},{"@context":"http:\/\/schema.org","@type":"PodcastEpisode","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"Social Commerce & How Creators are Influencing the Way We Shop, with Scrunch","datePublished":"2023-07-31","description":"In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products.\u00a0 This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manager at Commission Factory, and Jye Beckett, the Chief Marketing Officer at Elite Supplements.\u00a0 Listen as this expert panel discusses the ways to navigate the content creator landscape, best ways to identify influencers and content creators that will work for you, and also how to leverage the benefits of affiliate marketing to drive sales.\u00a0 Flex Your Hustle is proudly brought to you by Commission Factory.\u00a0 If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.\u00a0 Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au\u00a0\u00a0 Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasSee omnystudio.com\/listener for privacy information.","associatedMedia":{"@type":"MediaObject","contentUrl":"https:\/\/pdst.fm\/e\/traffic.omny.fm\/d\/clips\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/3979d87f-5e1b-4b15-b8e0-b00c00533ca4\/audio.mp3?utm_source=Podcast&in_playlist=2085dc48-d64c-415c-a597-ae9300065b61"},"partOfSeries":{"@type":"PodcastSeries","name":"Flex Your Hustle","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast"}},{"@context":"http:\/\/schema.org","@type":"PodcastEpisode","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"Data-Driven Innovation for Purpose with Sam Wood, Azura Fashion Group","datePublished":"2023-07-17","description":"Think you are up to date on \u2018what\u2019s next\u2019 in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy\u2026 In this episode of Flex Your Hustle host, Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of Azura Fashion Group. Azura Fashion Group is a global fashion business that is redefining the luxury and fashion industry with its innovative approach. With a mission to promote sustainable fashion practices and facilitate the circular economy. Sam Wood has dedicated his career to creating a positive impact on the world and was named NSW Young Entrepreneur Of The Year In Fashion in 2021 & 2022.As an experienced entrepreneur, Sam has a unique vision for harnessing technology to make luxury fashion accessible and affordable to customers. His data-driven approach, expertise in edge technologies, and passion for delivering the best products and deals has been instrumental in the growth and success of Azura Fashion Group. In this episode, Sam shares the story behind Azura Fashion Group, the future of the business with the launch of Azura Reborn, and the great innovation in Influencer marketing that is redefining how influencers are engaged to sell products.\u00a0 Flex Your Hustle is proudly brought to you by Commission Factory.\u00a0 If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.\u00a0 Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au\u00a0\u00a0 Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Alan FangSee omnystudio.com\/listener for privacy information.","associatedMedia":{"@type":"MediaObject","contentUrl":"https:\/\/pdst.fm\/e\/traffic.omny.fm\/d\/clips\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/5a66e1bf-cbb8-4e6d-9100-b02f00a2c0f0\/audio.mp3?utm_source=Podcast&in_playlist=2085dc48-d64c-415c-a597-ae9300065b61"},"partOfSeries":{"@type":"PodcastSeries","name":"Flex Your Hustle","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast"}},{"@context":"http:\/\/schema.org","@type":"PodcastEpisode","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"Adapting to the Customer Journey(s) with Sam Viney, Lounge Lovers","datePublished":"2023-07-03","description":"Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan? In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was founded by Derek Kerr, with the mission to give customers access to great-looking furniture at exceptional value. Sam was brought onto the business 2 years ago to take this fast growing startup and transform it into the omnichannel business it is today. Having worked for various retail companies including the powerhouse Aldi brand, Sam was surprised to find that the world of lounge shopping, and the customer journey was a little different to what he was expecting, and it was time to find a new way of marketing to adapt to their customers unique needs.\u00a0 Flex Your Hustle is proudly brought to you by Commission Factory.\u00a0 If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.\u00a0 Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au\u00a0\u00a0 Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter QuinnSee omnystudio.com\/listener for privacy information.","associatedMedia":{"@type":"MediaObject","contentUrl":"https:\/\/pdst.fm\/e\/traffic.omny.fm\/d\/clips\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/98d642bf-70ee-463e-b2fe-afdf006b11b3\/audio.mp3?utm_source=Podcast&in_playlist=2085dc48-d64c-415c-a597-ae9300065b61"},"partOfSeries":{"@type":"PodcastSeries","name":"Flex Your Hustle","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast"}},{"@context":"http:\/\/schema.org","@type":"PodcastEpisode","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"How to Make Positive Change When Your Chips Are Down with Dave Simmons, Jucy","datePublished":"2023-06-19","description":"Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear?\u00a0 In this inspiring episode of Flex Your Hustle, Michelle Lomas speaks to Dave Simmons, Strategic Advisor at Jucy. Jucy was founded in New Zealand in 2001 by Tim and Dan Alpe, two brothers on a mission to make traveling and adventure accessible to everyone. JUCY is a car and campervan hire business, iconic for their green vans and fun brand.\u00a0 But when Covid hit, the borders shut down, our doors closed to the outside world, and the devastation to the tourism industry started.\u00a0 And that\u2019s where our next guest Dave Simmons comes in. The founders knew that they were in a unique situation, and needed to think fast. So Dave was brought onto the business to make sense of their current situation, drive necessary organisational change and help Jucy come through the other side. And that they did.\u00a0 Flex Your Hustle is proudly brought to you by Commission Factory.\u00a0 If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.\u00a0 Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au\u00a0\u00a0 Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter QuinnSee omnystudio.com\/listener for privacy information.","associatedMedia":{"@type":"MediaObject","contentUrl":"https:\/\/pdst.fm\/e\/traffic.omny.fm\/d\/clips\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/c01d58f9-5fa9-4a4a-a6bf-affd00237e89\/audio.mp3?utm_source=Podcast&in_playlist=2085dc48-d64c-415c-a597-ae9300065b61"},"partOfSeries":{"@type":"PodcastSeries","name":"Flex Your Hustle","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast"}},{"@context":"http:\/\/schema.org","@type":"PodcastEpisode","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"Making Cashback Frictionless with Alex Short, PerformID","datePublished":"2023-06-05","description":"In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions including American Express. Their world-first, award-winning fintech solution unifies customer loyalty with near real time financial rewards.\u00a0 Founder of PerformID Alex Short, joined Host Michelle Lomas in the studio to discuss the story behind PerformID; their partnership with leading financial institutions as the solution behind their credit back rewards programs; what the future holds for cashback; and how brands can get on board.\u00a0 PerformID is the leading global fintech solution in the card-linked space. PerformID bridges the gap between digital loyalty and payment gateways, delivering a seamless consumer experience. PerformID manage all merchant relations, offer negotiation, offer funding, merchant integrations and customer facing enquiries, removing or minimising the need for clients to service their own rewards portals. Flex Your Hustle is proudly brought to you by Commission Factory.\u00a0 If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.\u00a0 Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au\u00a0\u00a0 Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasSee omnystudio.com\/listener for privacy information.","associatedMedia":{"@type":"MediaObject","contentUrl":"https:\/\/pdst.fm\/e\/traffic.omny.fm\/d\/clips\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/339edb14-cc63-45f6-a365-afff0092a84b\/audio.mp3?utm_source=Podcast&in_playlist=2085dc48-d64c-415c-a597-ae9300065b61"},"partOfSeries":{"@type":"PodcastSeries","name":"Flex Your Hustle","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast"}},{"@context":"http:\/\/schema.org","@type":"PodcastEpisode","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"Leveraging the Passion for the Hustle with Anthony Nappa, Oz Hair & Beauty","datePublished":"2023-05-22","description":"Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by!\u00a0 In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO\/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years ago, and is now one of the largest Omni channel hair and beauty retailers in Australia. It was at just 19 years old that Anthony got the idea to start to sell some of the salon\u2019s products on eBay, and the business has grown from there. Through dedication, hard work and an obsession to grow - Oz Hair & Beauty grew from an eBay store to the powerhouse brand it is today. Listen as Anthony shares his story, on how this humble family business rose to the top.\u00a0Discussed in this episode:\u00a0 For the details of the latest Oz Hair and Beauty stores mentioned in the podcast, please head to the website: https:\/\/www.ozhairandbeauty.com\/pages\/salon\u00a0 How Brands Grow by Byron Sharp Flex Your Hustle is proudly brought to you by Commission Factory.\u00a0 If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.\u00a0 Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au\u00a0\u00a0 Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter QuinnSee omnystudio.com\/listener for privacy information.","associatedMedia":{"@type":"MediaObject","contentUrl":"https:\/\/pdst.fm\/e\/traffic.omny.fm\/d\/clips\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/9b2ec0e1-b2c4-47d2-9b12-affd00214875\/audio.mp3?utm_source=Podcast&in_playlist=2085dc48-d64c-415c-a597-ae9300065b61"},"partOfSeries":{"@type":"PodcastSeries","name":"Flex Your Hustle","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast"}},{"@context":"http:\/\/schema.org","@type":"PodcastEpisode","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast","name":"Making Customers Your Lead Marketing Channel with Joel Leong, ShopBack","datePublished":"2023-05-08","description":"If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too?\u00a0In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in Asia-Pacific, with over 38 million shoppers across ten markets. The ShopBack premise is simple, consumers pay for goods using the ShopBack app, and a percentage of the sales comes back to them in the form of cash. But while the premise may seem unbeatable, it was Joel and co-founder Henry Chan\u2019s obsession with finding new ways to enhance the customer shopping experience that has propelled this business forward. As Joel shares, their customer is their number one marketing channel, so their entire business model is focused on making them advocates. Find out how in this compelling listen from one of APAC\u2019s most successful founders.\u00a0 Flex Your Hustle is proudly brought to you by Commission Factory.\u00a0 If you\u2019re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.\u00a0 Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au\u00a0\u00a0 Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter QuinnSee omnystudio.com\/listener for privacy information.","associatedMedia":{"@type":"MediaObject","contentUrl":"https:\/\/pdst.fm\/e\/traffic.omny.fm\/d\/clips\/28591b7f-93c2-45fd-8b6e-ad03014b0a5b\/10fdf4f4-4f84-4921-9d60-ae92018a754b\/a3379c5a-ae7e-41f7-b937-afdf006b7fac\/audio.mp3?utm_source=Podcast&in_playlist=2085dc48-d64c-415c-a597-ae9300065b61"},"partOfSeries":{"@type":"PodcastSeries","name":"Flex Your Hustle","url":"https:\/\/www.podbean.com\/podcast-detail\/86z53-26ed21\/Flex-Your-Hustle-Podcast"}}] </script> <meta name="apple-itunes-app" content="app-id=973361050" /> <meta name="description" content=" Is it just us or.....is marketing getting a little dull? 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href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.podbean.com%2Fpw%2Fdir-86z53-26ed21"><i class="pbicon pbFont-linkedin2"></i></a> <a class="share-item share_button_tumblr" href="https://www.tumblr.com/widgets/share/tool?canonicalUrl=https%3A%2F%2Fwww.podbean.com%2Fpw%2Fdir-86z53-26ed21&posttype=link&title=&content=https%3A%2F%2Fwww.podbean.com%2Fpw%2Fdir-86z53-26ed21"><i class="pbicon pbFont-tumblr2"></i></a> <a class="share-item share_button_vk" href="https://vk.com/share.php?url=https%3A%2F%2Fwww.podbean.com%2Fpw%2Fdir-86z53-26ed21&title=&comment="><i class="pbicon pbFont-vk2"></i></a> </div> <div class="user-counter clearfix hidden-phone"> <div class="counter"> <em> 2 </em><br> <i>Followers</i> </div> <div class="divider"></div> <div class="counter"> <em>26</em><br> <i>Episodes</i> </div> </div> <div class="user-infos"> <span>Category: Marketing </span> <br> <span> Last Update: 2023-09-11 </span> <br><span><a href="/site/claimOwner/index/pid/kXdpdszvu6l">Claim Ownership</a></span> </div> <div class="related-panel podbeanappdownload hidden-phone"> <div class="butns-group"> <a href="https://itunes.apple.com/app/apple-store/id973361050?pt=119006215&ct=Podcast+%5BFlex+your+Hustle%5D&mt=8"> <img style="width:140px; margin:3px 0px 0px;" src="https://pbcdn1.podbean.com/fs1/site/images/podbeanapp/iphone-app.png?v=1" alt="Download Podbean app on App Store"> </a> <a href="https://play.google.com/store/apps/details?id=com.podbean.app.podcast&referrer=utm_source%3DPodcast%2BHomepage%26utm_campaign%3DPodcast%2B%255BFlex%2Byour%2BHustle%255D%26utm_medium%3Dwebsite"> <img style="width:140px; margin:3px 0px 0px;" src="https://pbcdn1.podbean.com/fs1/site/images/podbeanapp/android-app-sm.png" alt="Download Podbean app on Google Play"> </a></div> </div> <div class="user-description"> <p>Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat. It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in! Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market. How did they do it? What did they learn along the way? It’s all about the hustle. Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently. FLEX YOUR HUSTLE - Brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk Flex Your Hustle is created and produced by Ampel. Hosted by Michelle Lomas Development Producer Brittany Frappell, Director of Audio Production Stuart Buckland. Executive Producer Josh Butt. Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory For content enquiries or feedback, please email Brittany at brittany@ampel.com.au For more information visit ampel.com.au or email us at info@ampel.com.au</p> </div> </div> <div class="main-panel main-external"> <div class="playlist-panel"> <div class="content"> <div id="yw0" class="list-view"> <table border="0" cellspacing="0" cellpadding="0" class="table table-striped table-bordered table-hover table-play"><tbody class="items"> <tr> <td width="40" class="id tc">1</td> <td> <a target="_blank" href="https://www.podbean.com/ew/dir-7csrx-1ac45448" rel="noopener noreferrer" class="title listen-now" title="Building Brand through the Customer Experience with Verity Rowe, Lululemon">Building Brand through the Customer Experience with Verity Rowe, Lululemon</a> <span class="datetime"> 2023-09-11 </span> </td> <td width="50" class="tc"> <a target="_blank" href="https://www.podbean.com/ew/dir-7csrx-1ac45448" rel="noopener noreferrer" class="listen listen-now"> <i class="iconpd-play-2"></i> <br>Play</a> </td> <td width="50" class="tc hidden-phone"> <a href="https://www.podbean.com/site/EpisodeDownload/DIR1AC454487CSRX" class="download"> <i class="iconpd-download"></i> <br>Download </a> </td> </tr> <tr> <td width="40" class="id tc">2</td> <td> <a target="_blank" href="https://www.podbean.com/ew/dir-rk63i-1a7ebd5e" rel="noopener noreferrer" class="title listen-now" title="Personalising the Shopping Experience with Julie Stevanja, Wrapd (Formerly Her Black Book)">Personalising the Shopping Experience with Julie Stevanja, Wrapd (Formerly Her Black Book)</a> <span class="datetime"> 2023-08-28 </span> </td> <td width="50" class="tc"> <a target="_blank" href="https://www.podbean.com/ew/dir-rk63i-1a7ebd5e" rel="noopener noreferrer" class="listen listen-now"> <i class="iconpd-play-2"></i> <br>Play</a> </td> <td width="50" class="tc hidden-phone"> <a href="https://www.podbean.com/site/EpisodeDownload/DIR1A7EBD5ERK63I" class="download"> <i class="iconpd-download"></i> <br>Download </a> </td> </tr> <tr> <td width="40" class="id tc">3</td> <td> <a target="_blank" href="https://www.podbean.com/ew/dir-b8s9q-1a4340e8" rel="noopener noreferrer" class="title listen-now" title="The Future of Affiliate Marketing with Matthew Lloyd, MySale">The Future of Affiliate Marketing with Matthew Lloyd, MySale</a> <span class="datetime"> 2023-08-14 </span> </td> <td width="50" class="tc"> <a target="_blank" href="https://www.podbean.com/ew/dir-b8s9q-1a4340e8" rel="noopener noreferrer" class="listen listen-now"> <i class="iconpd-play-2"></i> <br>Play</a> </td> <td width="50" class="tc hidden-phone"> <a href="https://www.podbean.com/site/EpisodeDownload/DIR1A4340E8B8S9Q" class="download"> <i class="iconpd-download"></i> <br>Download </a> </td> </tr> <tr> <td width="40" class="id tc">4</td> <td> <a target="_blank" href="https://www.podbean.com/ew/dir-zkb9t-19f304de" rel="noopener noreferrer" class="title listen-now" title="Social Commerce & How Creators are Influencing the Way We Shop, with Scrunch">Social Commerce & How Creators are Influencing the Way We Shop, with Scrunch</a> <span class="datetime"> 2023-07-31 </span> </td> <td width="50" class="tc"> <a target="_blank" href="https://www.podbean.com/ew/dir-zkb9t-19f304de" rel="noopener noreferrer" class="listen listen-now"> <i class="iconpd-play-2"></i> <br>Play</a> </td> <td width="50" class="tc hidden-phone"> <a href="https://www.podbean.com/site/EpisodeDownload/DIR19F304DEZKB9T" class="download"> <i class="iconpd-download"></i> <br>Download </a> </td> </tr> <tr> <td width="40" class="id tc">5</td> <td> <a target="_blank" href="https://www.podbean.com/ew/dir-czupr-199fb454" rel="noopener noreferrer" class="title listen-now" title="Data-Driven Innovation for Purpose with Sam Wood, Azura Fashion Group">Data-Driven Innovation for Purpose with Sam Wood, Azura Fashion Group</a> <span class="datetime"> 2023-07-17 </span> </td> <td width="50" class="tc"> <a target="_blank" href="https://www.podbean.com/ew/dir-czupr-199fb454" rel="noopener noreferrer" class="listen listen-now"> <i class="iconpd-play-2"></i> <br>Play</a> </td> <td width="50" class="tc hidden-phone"> <a href="https://www.podbean.com/site/EpisodeDownload/DIR199FB454CZUPR" class="download"> <i class="iconpd-download"></i> <br>Download </a> </td> </tr> <tr> <td width="40" class="id tc">6</td> <td> <a target="_blank" href="https://www.podbean.com/ew/dir-w3bcj-19502fd8" rel="noopener noreferrer" class="title listen-now" title="Adapting to the Customer Journey(s) with Sam Viney, Lounge Lovers">Adapting to the Customer Journey(s) with Sam Viney, Lounge Lovers</a> <span class="datetime"> 2023-07-03 </span> </td> <td width="50" class="tc"> <a target="_blank" href="https://www.podbean.com/ew/dir-w3bcj-19502fd8" rel="noopener noreferrer" class="listen listen-now"> <i class="iconpd-play-2"></i> <br>Play</a> </td> <td width="50" class="tc hidden-phone"> <a href="https://www.podbean.com/site/EpisodeDownload/DIR19502FD8W3BCJ" class="download"> <i class="iconpd-download"></i> <br>Download </a> </td> </tr> <tr> <td width="40" class="id tc">7</td> <td> <a target="_blank" href="https://www.podbean.com/ew/dir-74mep-1909fc18" rel="noopener noreferrer" class="title listen-now" title="How to Make Positive Change When Your Chips Are Down with Dave Simmons, Jucy">How to Make Positive Change When Your Chips Are Down with Dave Simmons, Jucy</a> <span class="datetime"> 2023-06-19 </span> </td> <td width="50" class="tc"> <a target="_blank" href="https://www.podbean.com/ew/dir-74mep-1909fc18" rel="noopener noreferrer" class="listen listen-now"> <i class="iconpd-play-2"></i> <br>Play</a> </td> <td width="50" class="tc hidden-phone"> <a href="https://www.podbean.com/site/EpisodeDownload/DIR1909FC1874MEP" class="download"> <i class="iconpd-download"></i> <br>Download </a> </td> </tr> <tr> <td width="40" class="id tc">8</td> <td> <a target="_blank" href="https://www.podbean.com/ew/dir-7f7by-18c25f45" rel="noopener noreferrer" class="title listen-now" title="Making Cashback Frictionless with Alex Short, PerformID">Making Cashback Frictionless with Alex Short, PerformID</a> <span class="datetime"> 2023-06-05 </span> </td> <td width="50" class="tc"> <a target="_blank" href="https://www.podbean.com/ew/dir-7f7by-18c25f45" rel="noopener noreferrer" class="listen listen-now"> <i class="iconpd-play-2"></i> <br>Play</a> </td> <td width="50" class="tc hidden-phone"> <a href="https://www.podbean.com/site/EpisodeDownload/DIR18C25F457F7BY" class="download"> <i class="iconpd-download"></i> <br>Download </a> </td> </tr> <tr> <td width="40" class="id tc">9</td> <td> <a target="_blank" href="https://www.podbean.com/ew/dir-dgbfv-187cd37d" rel="noopener noreferrer" class="title listen-now" title="Leveraging the Passion for the Hustle with Anthony Nappa, Oz Hair & Beauty">Leveraging the Passion for the Hustle with Anthony Nappa, Oz Hair & Beauty</a> <span class="datetime"> 2023-05-22 </span> </td> <td width="50" class="tc"> <a target="_blank" href="https://www.podbean.com/ew/dir-dgbfv-187cd37d" rel="noopener noreferrer" class="listen listen-now"> <i class="iconpd-play-2"></i> <br>Play</a> </td> <td width="50" class="tc hidden-phone"> <a href="https://www.podbean.com/site/EpisodeDownload/DIR187CD37DDGBFV" class="download"> <i class="iconpd-download"></i> <br>Download </a> </td> </tr> <tr> <td width="40" class="id tc">10</td> <td> <a target="_blank" href="https://www.podbean.com/ew/dir-vqd6g-182e80d5" rel="noopener noreferrer" class="title listen-now" title="Making Customers Your Lead Marketing Channel with Joel Leong, ShopBack">Making Customers Your Lead Marketing Channel with Joel Leong, ShopBack</a> <span class="datetime"> 2023-05-08 </span> </td> <td width="50" class="tc"> <a target="_blank" href="https://www.podbean.com/ew/dir-vqd6g-182e80d5" 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