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What is Call Screening? An Explanation on How it Works and its Best Uses | Fortune Recommends

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AN EXPLANATION ON HOW IT WORKS AND ITS BEST USES</span></li></ol></nav> </div><div data-cy="article-container-eyebrow" class="sc-762dcccc-2 cxBFXn"><h1 class="sc-3358ecfd-0 sc-762dcccc-3 cLhSQr kSydWg has-author-byline" data-cy="article-title">Call screening: How it works and why it benefits businesses</h1><div class="sc-762dcccc-12 dbPxJK"><div data-cy="article-author-and-date" class="sc-762dcccc-4 iAMQzI"><div class="sc-762dcccc-5 hYQSDF recommends-author"><div data-cy="authorByLine" class="sc-4aadc14e-0 izTsmZ"><span class="sc-4aadc14e-7 fLvwvm"><a href="https://fortune.com/author/corey-mccraw/" target="_self" class="sc-93594058-0 fowfrQ " rel="author" aria-label="Go to Corey McCraw author&#x27;s page"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:40px;height:40px;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><img alt="Corey McCraw" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fixed" style="border-radius:30px;position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover;background-size:cover;background-position:0% 0%;filter:blur(20px);background-image:url(&quot;data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg==&quot;)"/><noscript><img alt="Corey McCraw" loading="lazy" decoding="async" data-nimg="fixed" style="border-radius:30px;position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/04/Corey-McCraw-headshot.png?w=48&amp;q=75 1x, https://fortune.com/img-assets/wp-content/uploads/2024/04/Corey-McCraw-headshot.png?w=96&amp;q=75 2x" src="https://fortune.com/img-assets/wp-content/uploads/2024/04/Corey-McCraw-headshot.png?w=96&amp;q=75"/></noscript></span><div class="sc-4aadc14e-2 hyvKyP"><div class="sc-4aadc14e-3 wCShc"><div data-cy="author-by-text" class="sc-4aadc14e-5 gQdnNk">BY</div><div data-cy="author-name" class="sc-4aadc14e-6 dImtxq">Corey McCraw</div></div><div class="sc-4aadc14e-4 oxMCx">Small Business Expert</div></div></a><div class="sc-3be47025-11 fcFEKV sc-4aadc14e-1 COKyR"><div class="sc-3be47025-7 fVPgCt"><a href="https://fortune.com/author/corey-mccraw/" target="_self" class="sc-93594058-0 fowfrQ "><img alt="" loading="lazy" width="0" height="0" decoding="async" data-nimg="1" class="sc-3be47025-0 hgyqdh" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; 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Corey has been working and writing in the business communications space for more than a decade, and holds a degree from the University of Massachusetts Amherst.</span></p></span><div class="sc-3be47025-10 bmAuQp"><ul class="sc-f8fcf8ba-2 fgxESO"><li class="sc-f8fcf8ba-3 giFAMX"><a href="https://www.linkedin.com/in/corey-mccraw-66254731/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to our linkedin profile"><svg width="24" height="24" aria-hidden="true" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M3.51562 0H20.4844C22.4227 0 24 1.57727 24 3.51562V20.4844C24 22.4227 22.4227 24 20.4844 24H3.51562C1.57727 24 0 22.4227 0 20.4844V3.51562C0 1.57727 1.57727 0 3.51562 0ZM5.67188 19.0312H8.48438V9.1875H5.67188V19.0312ZM8.48438 7.78125H5.67188V4.96875H8.48438V7.78125ZM15.5156 19.0312H18.3281V12.9229C18.3281 10.9006 16.7199 9.18951 14.8125 9.1875C14.1595 9.1875 13.7281 9.34814 13.2557 9.52402C13.0815 9.5889 12.9017 9.65586 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color-interpolation-filters=&#x27;sRGB&#x27;%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3CfeColorMatrix values=&#x27;1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1&#x27; result=&#x27;s&#x27;/%3E%3CfeFlood x=&#x27;0&#x27; y=&#x27;0&#x27; width=&#x27;100%25&#x27; height=&#x27;100%25&#x27;/%3E%3CfeComposite operator=&#x27;out&#x27; in=&#x27;s&#x27;/%3E%3CfeComposite in2=&#x27;SourceGraphic&#x27;/%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3C/filter%3E%3Cimage width=&#x27;100%25&#x27; height=&#x27;100%25&#x27; x=&#x27;0&#x27; y=&#x27;0&#x27; preserveAspectRatio=&#x27;none&#x27; style=&#x27;filter: url(%23b);&#x27; href=&#x27;data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg==&#x27;/%3E%3C/svg%3E&quot;)" sizes="100vw" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg?w=320&amp;q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg?w=384&amp;q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg?w=480&amp;q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg?w=576&amp;q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg?w=768&amp;q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg?w=1024&amp;q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg?w=1280&amp;q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg?w=1440&amp;q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg?w=1440&amp;q=75"/><div data-cy="caption" class="sc-762dcccc-9 fbephs">Call screening is a critical technology for businesses looking to improve their call management and reception.</div><div data-cy="credit" class="sc-762dcccc-10 ebMnGM">Getty Images</div></div><div id="article-content" class="sc-762dcccc-16 dnkyTN"><div><div data-cy="article-content" class="rawHtml-content-no-nativo"><p>A call screening system allows a business to filter calls and makes call receipt more efficient. According to a study done by InfoSecurity Magazine, Americans receive between two and three billion spam calls per month. Spam calls waste valuable time and, for modern businesses, this means they waste money as well. With a call screening provider, it’s much easier to determine if a call is something you should take or avoid. </p><div class="paywall-selector"></div><div class="paywall"> <p>This is a critical technology for businesses looking to improve their call management and reception. In our guide, we will explain what call screening is, how it works, and how it can help your business. </p> <h2 class="wp-block-heading"><strong>What is call screening?</strong></h2> <p>Call screening is a technology that filters unwanted calls by providing the number or name of the caller before the agent picks up the inbound call. While this is far from a <a href="https://fortune.com/recommends/voip/what-is-voip/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/recommends/voip/what-is-voip/" data-type="link" data-id="https://fortune.com/recommends/voip/what-is-voip/">voice-over-internet-protocol (VoIP)</a> specific technology, many <a href="https://fortune.com/recommends/voip/best-voip-service/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/recommends/voip/best-voip-service/" data-type="link" data-id="https://fortune.com/recommends/voip/best-voip-service/">VoIP providers</a> have made this a standard offering. Call screening provides caller ID information, whether the caller is on a do not dial (DND) list, the name of the organization, and whether the call is a spam risk.</p><div data-cy="nativoTout"></div> <div class="product-card-inline-wrapper"> <div class="card-banner">SPONSORED PARTNER</div> <div class="card-area-1"> <h3 id="overview" class="card-title">Ringover</h3> <section class="card-description"> <table> <tbody> <tr> <td>Standard monthly rate:</td> <td>$21</td> </tr> <tr> <td>Free trial or demo?</td> <td>Yes, 7-day free trial</td> </tr> <tr> <td>Maximum number of users:</td> <td>Unlimited</td> </tr> </tbody> </table> </section></div> <div class="card-image card-area-2"><a href="https://www.ringover.com/go-voip-phone-system?utm_source=Fortune&amp;utm_medium=Affiliate&amp;utm_campaign=Affiliation_Fortune&amp;utm_term=3875856" target="_blank" class="sc-93594058-0 fowfrQ redirect" aria-label="Go to https://www.ringover.com/go-voip-phone-system?utm_source=Fortune&amp;utm_medium=Affiliate&amp;utm_campaign=Affiliation_Fortune&amp;utm_term=3875856" rel="noopener" aria-disabled="true"><img alt="The Zoom logo." loading="lazy" width="300" height="169" decoding="async" data-nimg="1" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; viewBox=&#x27;0 0 300 169&#x27;%3E%3Cfilter id=&#x27;b&#x27; color-interpolation-filters=&#x27;sRGB&#x27;%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3CfeColorMatrix values=&#x27;1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1&#x27; result=&#x27;s&#x27;/%3E%3CfeFlood x=&#x27;0&#x27; y=&#x27;0&#x27; width=&#x27;100%25&#x27; height=&#x27;100%25&#x27;/%3E%3CfeComposite operator=&#x27;out&#x27; in=&#x27;s&#x27;/%3E%3CfeComposite in2=&#x27;SourceGraphic&#x27;/%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3C/filter%3E%3Cimage width=&#x27;100%25&#x27; height=&#x27;100%25&#x27; x=&#x27;0&#x27; y=&#x27;0&#x27; preserveAspectRatio=&#x27;none&#x27; style=&#x27;filter: url(%23b);&#x27; href=&#x27;data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg==&#x27;/%3E%3C/svg%3E&quot;)" sizes="100vw" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png?w=320&amp;q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png?w=384&amp;q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png?w=480&amp;q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png?w=576&amp;q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png?w=768&amp;q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png?w=1024&amp;q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png?w=1280&amp;q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png?w=1440&amp;q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png?w=1440&amp;q=75"/></a></div> <div class="card-area-3"> <a href="https://www.ringover.com/go-voip-phone-system?utm_source=Fortune&amp;utm_medium=Affiliate&amp;utm_campaign=Affiliation_Fortune&amp;utm_term=3875856" target="_blank" class="sc-93594058-0 fowfrQ button-desktop redirect" aria-label="Go to https://www.ringover.com/go-voip-phone-system?utm_source=Fortune&amp;utm_medium=Affiliate&amp;utm_campaign=Affiliation_Fortune&amp;utm_term=3875856" rel="noopener nofollow" aria-disabled="true">View offer </a> <p class="cta-caption">at Ringover</p> </div>   </div> <p>Call screening helps the receiver determine whether the call is worthwhile. For example, a business won’t need to pick up a call that reads “Spam Risk” on their screen and can prioritize the numbers associated with their new or existing customers. Call screening also helps businesses interact better with certain area codes where ongoing promotions aren’t available. </p> <h2 class="wp-block-heading"><strong>Call screening vs. call blocking</strong> </h2> <p>Call screening is a method that allows your calls to be visible so that you can decide to answer the call. This allows you to avoid spam while prioritizing important customer calls. With the caller identified, sending them to a voicemail to leave a message allows you to focus on more important calls at that specific time.</p> <p>Call blocking does not allow calls to be answered. Calls that are blocked will not be able to reach your business phone number at all. With incoming calls, you can block specific calls, calls from a telemarketing database, calls from a specific area code, or specific callers that have proven to reduce productivity.</p> <h2 class="wp-block-heading"><strong>How call screening works </strong> </h2> <p>Call screening works by identifying the inbound calls being made to your business. Here’s a step-by-step breakdown of the technology’s functions:</p> <ul><li><strong>Receipt:</strong> The caller reaches out to your business</li> <li><strong>Processing:</strong> Using a caller name delivery database, which is often referred to as a CNAM system, the call screening service identifies the caller by searching for the number. This typically takes less than a second.  </li> <li><strong>Display:</strong> Once matched to the CNAM, the available information about the number becomes visible on the screen of your IP phone or the VoIP app’s display. If the number is not on a CNAM, then it will be marked as “unknown.” In this case, an interactive voice response (IVR) system, if available, determines the caller’s identity, which will also be displayed for the user. </li> <li><strong>The decision stage: </strong>Once displayed, the user has several options, which include: <ul><li>Answering the call</li> <li>Forwarding the call to another, more qualified agent</li> <li>Sending the call to voicemail for later</li> <li>Declining the call if it’s from a potential spammer</li></ul></li></ul> <h2 class="wp-block-heading"><strong>Benefits of call screening for small businesses</strong> </h2> <p>Efficiency is everything in business, and can be the difference between profit and loss. Similarly to how a company would want optimized uptime for their VoIP service and the most efficient self-service features for their customers, receiving customers most efficiently is critical. As a result, the most important benefit of a call screening system is how it helps filter out unwanted calls. With one, you can determine whether a call is coming from an untrusted source or a potential or existing customer. </p> <p>This also helps your agents as with call screening tech, they can determine which customers are calling. For example, is the number associated with an unclosed ticket? If so, then customer support can use call screening to know which calls to answer. Similarly, sales teams can use the technology to answer when a call is coming from a potential new customer. This prevents customers from needlessly bouncing around from department to department or being held on the line excessively. </p> <h2 class="wp-block-heading"><strong>Are call screeners effective?</strong></h2> <p>To determine this, we reached out to Grasshopper, which has extensive call-screening features. Their specialist explained that call screening is a very effective technology for businesses. To start, he explained that this technology is useful for fighting spam calls, especially those using artificial intelligence to reach businesses. With Grasshopper, the caller is asked to record their name before the call is sent to the receiver, if the caller is someone they do not wish to receive, the caller goes to voicemail. </p> <p>This, according to Grasshopper, is also a great way to promote work-life balance. When you are done with the workday, you can push any work-related calls to voicemail to be tackled in the future. He also explained that screening is one of the most effective means to organize inbound calls as you’ll easily be able to determine whether a call is personal or business-related.</p> <h2 class="wp-block-heading"><strong>The takeaway</strong> </h2> <p>Call screening is an effective way to ensure that calls are tackled most efficiently. With this technology, your business is less likely to waste time with spammers and more likely to connect with customers who want to do business with your company. </p> <p>If you’re unsure where to begin, you’ll find that most VoIP providers provide at least some call screening features. For some, the simple presence of a spam risk warning is enough, but if you want a system that incorporates IVR technology for caller identification, there are plenty of options out there with this feature as well.</p> <div class="wp-block-group pro-tip-box-widget"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading pro-tip-box-heading">Read more small business guides</h3> <ul> <li style="list-style-type:none"> <ul> <li style="list-style-type:none"> <ul> <li>Not sure which provider fits the bill? We’ve rounded up the overall <a href="https://fortune.com/recommends/voip/best-voip-service/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/recommends/voip/best-voip-service/">best VoIP services </a>for small businesses.</li> <li>Looking for a less expensive option? There are plenty of <a href="https://fortune.com/recommends/voip/cheap-voip-services/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/recommends/voip/cheap-voip-services/">cheap VoIP</a> platforms that offer decent bang for your buck.</li> <li>If you’re expecting a large number of inbound or outbound calls, <a href="https://fortune.com/recommends/voip/best-call-center-software/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/recommends/voip/best-call-center-software/">call center software </a> may be the better fit for your needs.</li> <li>A VoIP system is a great way to build relationships with customers, but you also need to keep track of their data. Check out the <a href="https://fortune.com/recommends/voip/cheap-voip-services/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/recommends/voip/cheap-voip-services/">best cheap CRM services </a>that make communication a breeze.</li> <li>Make sure your business website can handle all the information you need to present to your audience. 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Corey has been working and writing in the business communications space for more than a decade, and holds a degree from the University of Massachusetts Amherst.</span></p></span><div class="sc-3be47025-10 bmAuQp"><ul class="sc-f8fcf8ba-2 fgxESO"><li class="sc-f8fcf8ba-3 giFAMX"><a href="https://www.linkedin.com/in/corey-mccraw-66254731/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to our linkedin profile"><svg width="24" height="24" aria-hidden="true" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M3.51562 0H20.4844C22.4227 0 24 1.57727 24 3.51562V20.4844C24 22.4227 22.4227 24 20.4844 24H3.51562C1.57727 24 0 22.4227 0 20.4844V3.51562C0 1.57727 1.57727 0 3.51562 0ZM5.67188 19.0312H8.48438V9.1875H5.67188V19.0312ZM8.48438 7.78125H5.67188V4.96875H8.48438V7.78125ZM15.5156 19.0312H18.3281V12.9229C18.3281 10.9006 16.7199 9.18951 14.8125 9.1875C14.1595 9.1875 13.7281 9.34814 13.2557 9.52402C13.0815 9.5889 12.9017 9.65586 12.7031 9.71759V9.1875H9.89062V19.0312H12.7031V13.4062C12.7031 12.631 13.3341 12 14.1094 12C14.8846 12 15.5156 12.631 15.5156 13.4062V19.0312Z"></path></svg></a></li></ul><a href="https://fortune.com/author/corey-mccraw/" target="_self" class="sc-93594058-0 dukcnE sc-3be47025-6 iBZmKE styled-custom-link ">SEE FULL BIO</a></div></div><div class="sc-3be47025-11 fcFEKV author-bio"><div class="sc-3be47025-7 fVPgCt"><a href="https://fortune.com/author/ehabzahriyeh/" target="_self" class="sc-93594058-0 fowfrQ "><img alt="" loading="lazy" width="0" height="0" decoding="async" data-nimg="1" class="sc-3be47025-0 hgyqdh" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; %3E%3Cfilter id=&#x27;b&#x27; color-interpolation-filters=&#x27;sRGB&#x27;%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3CfeColorMatrix values=&#x27;1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1&#x27; result=&#x27;s&#x27;/%3E%3CfeFlood x=&#x27;0&#x27; y=&#x27;0&#x27; width=&#x27;100%25&#x27; height=&#x27;100%25&#x27;/%3E%3CfeComposite operator=&#x27;out&#x27; in=&#x27;s&#x27;/%3E%3CfeComposite in2=&#x27;SourceGraphic&#x27;/%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3C/filter%3E%3Cimage width=&#x27;100%25&#x27; height=&#x27;100%25&#x27; x=&#x27;0&#x27; y=&#x27;0&#x27; preserveAspectRatio=&#x27;xMidYMid slice&#x27; style=&#x27;filter: url(%23b);&#x27; href=&#x27;data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg==&#x27;/%3E%3C/svg%3E&quot;)" sizes="100vw" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/02/ehab-headshot.jpeg?w=320&amp;q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/02/ehab-headshot.jpeg?w=384&amp;q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/02/ehab-headshot.jpeg?w=480&amp;q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/02/ehab-headshot.jpeg?w=576&amp;q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/02/ehab-headshot.jpeg?w=768&amp;q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/02/ehab-headshot.jpeg?w=1024&amp;q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/02/ehab-headshot.jpeg?w=1280&amp;q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/02/ehab-headshot.jpeg?w=1440&amp;q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/02/ehab-headshot.jpeg?w=1440&amp;q=75"/></a><div class="sc-3be47025-8 gXfXEH"><a href="https://fortune.com/author/ehabzahriyeh/" target="_self" class="sc-93594058-0 fowfrQ "><span class="sc-3be47025-1 juJQCL">Ehab Zahriyeh</span></a><span class="sc-3be47025-2 eSlZzo">Senior Editor, Personal Finance</span></div></div><div class="sc-3be47025-10 bmAuQp"><ul class="sc-f8fcf8ba-2 fgxESO"><li class="sc-f8fcf8ba-3 giFAMX"><a href="https://www.linkedin.com/in/ehabz/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to our linkedin profile"><svg width="24" height="24" aria-hidden="true" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M3.51562 0H20.4844C22.4227 0 24 1.57727 24 3.51562V20.4844C24 22.4227 22.4227 24 20.4844 24H3.51562C1.57727 24 0 22.4227 0 20.4844V3.51562C0 1.57727 1.57727 0 3.51562 0ZM5.67188 19.0312H8.48438V9.1875H5.67188V19.0312ZM8.48438 7.78125H5.67188V4.96875H8.48438V7.78125ZM15.5156 19.0312H18.3281V12.9229C18.3281 10.9006 16.7199 9.18951 14.8125 9.1875C14.1595 9.1875 13.7281 9.34814 13.2557 9.52402C13.0815 9.5889 12.9017 9.65586 12.7031 9.71759V9.1875H9.89062V19.0312H12.7031V13.4062C12.7031 12.631 13.3341 12 14.1094 12C14.8846 12 15.5156 12.631 15.5156 13.4062V19.0312Z"></path></svg></a></li></ul><a href="https://fortune.com/author/ehabzahriyeh/" target="_self" class="sc-93594058-0 dukcnE sc-3be47025-6 iBZmKE styled-custom-link ">SEE FULL BIO</a></div></div></div><p>EDITORIAL DISCLOSURE<em>: The advice, opinions, or rankings contained in this article are solely those of the Fortune Recommends</em>™<em> <!-- -->editorial team. This content has not been reviewed or endorsed by any of our affiliate partners or other third parties.</em></p></div><div class="sc-762dcccc-17 hVmGxe"><div class="sc-e7bcd642-2 jhQdLF"><h2 class="sc-3358ecfd-0 sc-e7bcd642-0 lbOvVG dvmNGh">Top Articles</h2><div data-cy="top-articles" class="sc-e7bcd642-1 dIxVVV"><div data-cy="article-card-wrapper" class="sc-c9c5992f-2 sc-c9c5992f-4 dOBzQA hCIDYx"><a href="https://fortune.com/recommends/voip/cheap-voip-services/?itm_source=parsely-api" target="_self" class="sc-93594058-0 sNmfm card-image styled-custom-link " data-cy="article-image-link"><img alt="Cheapest VoIP services of May 2024" data-cy="article-card-image" loading="lazy" width="300" height="300" decoding="async" data-nimg="1" class="image-link" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg 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Zahriyeh</a></span></div><span class="card-date" data-cy="article-card-date">November 27, 2024</span></div></div><div data-cy="article-card-wrapper" class="sc-c9c5992f-2 sc-c9c5992f-4 dOBzQA hCIDYx"><a href="https://fortune.com/recommends/voip/best-call-center-software/?itm_source=parsely-api" target="_self" class="sc-93594058-0 sNmfm card-image styled-custom-link " data-cy="article-image-link"><img alt="Best call center software of 2024" data-cy="article-card-image" loading="lazy" width="300" height="300" decoding="async" data-nimg="1" class="image-link" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&#x27;http://www.w3.org/2000/svg&#x27; viewBox=&#x27;0 0 300 300&#x27;%3E%3Cfilter id=&#x27;b&#x27; color-interpolation-filters=&#x27;sRGB&#x27;%3E%3CfeGaussianBlur stdDeviation=&#x27;20&#x27;/%3E%3CfeColorMatrix 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Read on about this technology and how to use it for business.","authorNames":["Corey McCraw"],"authors":[{"email":"","image":"https://fortune.com/img-assets/wp-content/uploads/2024/04/Corey-McCraw-headshot.png?w=150","name":"Corey McCraw","sameAs":"","type":"Person","uri":"/author/corey-mccraw/","url":"https://fortune.com/author/corey-mccraw/","role":"Small Business Expert","funFactHeader":"","funFactValue":"","social":{"instaUrl":"","linkedinUrl":"https://www.linkedin.com/in/corey-mccraw-66254731/","twitterUrl":"","__typename":"AuthorSocialUrlsFields"},"shortIntro":"\u003cp\u003e\u003cspan style=\"font-weight: 400\"\u003eCorey McCraw specializes in writing about voice over internet protocol (VoIP) and unified communications as a service (UCaaS). Corey has been working and writing in the business communications space for more than a decade, and holds a degree from the University of Massachusetts Amherst.\u003c/span\u003e\u003c/p\u003e\n","__typename":"Co-authors"}],"breadcrumbs":{"items":[{"label":"BUSINESS SOLUTIONS","link":"https://fortune.com/recommends/business/"},{"label":"VOIP","link":"/recommends/voip/"},{"label":"WHAT IS CALL SCREENING? AN EXPLANATION ON HOW IT WORKS AND ITS BEST USES","link":""}]},"bypassPaywall":{"postBypassLinkEnabled":"","postBypassLinkUnique":""},"canonicalUrl":null,"channel":"VOIP","content":"\u003cp\u003eA call screening system allows a business to filter calls and makes call receipt more efficient. According to a study done by InfoSecurity Magazine, Americans receive between two and three billion spam calls per month. Spam calls waste valuable time and, for modern businesses, this means they waste money as well. With a call screening provider, it’s much easier to determine if a call is something you should take or avoid.\u0026nbsp;\u003c/p\u003e\u003cdiv class=\"paywall-selector\"\u003e\u003c/div\u003e\u003cdiv class=\"paywall\"\u003e\n\n\n\n\u003cp\u003eThis is a critical technology for businesses looking to improve their call management and reception. In our guide, we will explain what call screening is, how it works, and how it can help your business.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eWhat is call screening?\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eCall screening is a technology that filters unwanted calls by providing the number or name of the caller before the agent picks up the inbound call. While this is far from a \u003ca href=\"https://fortune.com/recommends/voip/what-is-voip/\" data-type=\"link\" data-id=\"https://fortune.com/recommends/voip/what-is-voip/\"\u003evoice-over-internet-protocol (VoIP)\u003c/a\u003e specific technology, many \u003ca href=\"https://fortune.com/recommends/voip/best-voip-service/\" data-type=\"link\" data-id=\"https://fortune.com/recommends/voip/best-voip-service/\"\u003eVoIP providers\u003c/a\u003e have made this a standard offering. Call screening provides caller ID information, whether the caller is on a do not dial (DND) list, the name of the organization, and whether the call is a spam risk.\u003c/p\u003e\n\n\n\u003cdiv class=\"product-card-inline-wrapper\"\u003e\r\n\u003cdiv class=\"card-banner\"\u003eSPONSORED PARTNER\u003c/div\u003e\r\n\u003cdiv class=\"card-area-1\"\u003e\r\n\u003ch3 id=\"overview\" class=\"card-title\"\u003eRingover\u003c/h3\u003e\r\n\u003csection class=\"card-description\"\u003e\r\n\u003ctable\u003e\r\n\u003ctbody\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003eStandard monthly rate:\u003c/td\u003e\r\n\u003ctd\u003e$21\u003c/td\u003e\r\n\u003c/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003eFree trial or demo?\u003c/td\u003e\r\n\u003ctd\u003eYes, 7-day free trial\u003c/td\u003e\r\n\u003c/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003eMaximum number of users:\u003c/td\u003e\r\n\u003ctd\u003eUnlimited\u003c/td\u003e\r\n\u003c/tr\u003e\r\n\u003c/tbody\u003e\r\n\u003c/table\u003e\r\n\u003c/section\u003e\u003c/div\u003e\r\n\u003cdiv class=\"card-image card-area-2\"\u003e\u003ca href=\"https://www.ringover.com/go-voip-phone-system?utm_source=Fortune\u0026#038;utm_medium=Affiliate\u0026#038;utm_campaign=Affiliation_Fortune\u0026#038;utm_term=3875856\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3872321 size-medium\" src=\"https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png\" alt=\"The Zoom logo.\" width=\"300\" height=\"169\" /\u003e\u003c/a\u003e\u003c/div\u003e\r\n\u003cdiv class=\"card-area-3\"\u003e\r\n\r\n\u003ca class=\"button-desktop\" href=\"https://www.ringover.com/go-voip-phone-system?utm_source=Fortune\u0026amp;utm_medium=Affiliate\u0026amp;utm_campaign=Affiliation_Fortune\u0026amp;utm_term=3875856\" target=\"_blank\" rel=\"noopener nofollow\"\u003eView offer \u003c/a\u003e\r\n\u003cp class=\"cta-caption\"\u003eat Ringover\u003c/p\u003e\r\n\r\n\u003c/div\u003e\r\n\u0026nbsp;\r\n\r\n\u003c/div\u003e\n\n\n\u003cp\u003eCall screening helps the receiver determine whether the call is worthwhile. For example, a business won’t need to pick up a call that reads “Spam Risk” on their screen and can prioritize the numbers associated with their new or existing customers. Call screening also helps businesses interact better with certain area codes where ongoing promotions aren’t available.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eCall screening vs. call blocking\u003c/strong\u003e\u0026nbsp;\u003c/h2\u003e\n\n\n\n\u003cp\u003eCall screening is a method that allows your calls to be visible so that you can decide to answer the call. This allows you to avoid spam while prioritizing important customer calls. With the caller identified, sending them to a voicemail to leave a message allows you to focus on more important calls at that specific time.\u003c/p\u003e\n\n\n\n\u003cp\u003eCall blocking does not allow calls to be answered. Calls that are blocked will not be able to reach your business phone number at all. With incoming calls, you can block specific calls, calls from a telemarketing database, calls from a specific area code, or specific callers that have proven to reduce productivity.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eHow call screening works \u003c/strong\u003e\u0026nbsp;\u003c/h2\u003e\n\n\n\n\u003cp\u003eCall screening works by identifying the inbound calls being made to your business. Here’s a step-by-step breakdown of the technology’s functions:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eReceipt:\u003c/strong\u003e The caller reaches out to your business\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eProcessing:\u003c/strong\u003e Using a caller name delivery database, which is often referred to as a CNAM system, the call screening service identifies the caller by searching for the number. This typically takes less than a second.\u0026nbsp;\u0026nbsp;\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eDisplay:\u003c/strong\u003e Once matched to the CNAM, the available information about the number becomes visible on the screen of your IP phone or the VoIP app’s display. If the number is not on a CNAM, then it will be marked as “unknown.” In this case, an interactive voice response (IVR) system, if available, determines the caller\u0026#8217;s identity, which will also be displayed for the user.\u0026nbsp;\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eThe decision stage: \u003c/strong\u003eOnce displayed, the user has several options, which include:\n\u003cul\u003e\n\u003cli\u003eAnswering the call\u003c/li\u003e\n\n\n\n\u003cli\u003eForwarding the call to another, more qualified agent\u003c/li\u003e\n\n\n\n\u003cli\u003eSending the call to voicemail for later\u003c/li\u003e\n\n\n\n\u003cli\u003eDeclining the call if it’s from a potential spammer\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eBenefits of call screening for small businesses\u003c/strong\u003e\u0026nbsp;\u003c/h2\u003e\n\n\n\n\u003cp\u003eEfficiency is everything in business, and can be the difference between profit and loss. Similarly to how a company would want optimized uptime for their VoIP service and the most efficient self-service features for their customers, receiving customers most efficiently is critical. As a result, the most important benefit of a call screening system is how it helps filter out unwanted calls. With one, you can determine whether a call is coming from an untrusted source or a potential or existing customer.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThis also helps your agents as with call screening tech, they can determine which customers are calling. For example, is the number associated with an unclosed ticket? If so, then customer support can use call screening to know which calls to answer. Similarly, sales teams can use the technology to answer when a call is coming from a potential new customer. This prevents customers from needlessly bouncing around from department to department or being held on the line excessively.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eAre call screeners effective?\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eTo determine this, we reached out to Grasshopper, which has extensive call-screening features. Their specialist explained that call screening is a very effective technology for businesses. To start, he explained that this technology is useful for fighting spam calls, especially those using artificial intelligence to reach businesses. With Grasshopper, the caller is asked to record their name before the call is sent to the receiver, if the caller is someone they do not wish to receive, the caller goes to voicemail.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThis, according to Grasshopper, is also a great way to promote work-life balance. When you are done with the workday, you can push any work-related calls to voicemail to be tackled in the future. He also explained that screening is one of the most effective means to organize inbound calls as you’ll easily be able to determine whether a call is personal or business-related.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eThe takeaway\u003c/strong\u003e\u0026nbsp;\u003c/h2\u003e\n\n\n\n\u003cp\u003eCall screening is an effective way to ensure that calls are tackled most efficiently. With this technology, your business is less likely to waste time with spammers and more likely to connect with customers who want to do business with your company.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you’re unsure where to begin, you’ll find that most VoIP providers provide at least some call screening features. For some, the simple presence of a spam risk warning is enough, but if you want a system that incorporates IVR technology for caller identification, there are plenty of options out there with this feature as well.\u003c/p\u003e\n\n\n\r\n\u003cdiv class=\"wp-block-group pro-tip-box-widget\"\u003e\u003cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"\u003e\r\n\r\n\r\n\u003ch3 class=\"wp-block-heading pro-tip-box-heading\"\u003eRead more small business guides\u003c/h3\u003e\r\n\r\n\r\n\r\n\u003cul\u003e\r\n \t\u003cli style=\"list-style-type: none;\"\u003e\r\n\u003cul\u003e\r\n \t\u003cli style=\"list-style-type: none;\"\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eNot sure which provider fits the bill? We’ve rounded up the overall \u003ca href=\"https://fortune.com/recommends/voip/best-voip-service/\"\u003ebest VoIP services \u003c/a\u003efor small businesses.\u003c/li\u003e\r\n \t\u003cli\u003eLooking for a less expensive option? There are plenty of \u003ca href=\"https://fortune.com/recommends/voip/cheap-voip-services/\"\u003echeap VoIP\u003c/a\u003e platforms that offer decent bang for your buck.\u003c/li\u003e\r\n \t\u003cli\u003eIf you’re expecting a large number of inbound or outbound calls, \u003ca href=\"https://fortune.com/recommends/voip/best-call-center-software/\"\u003ecall center software \u003c/a\u003e may be the better fit for your needs.\u003c/li\u003e\r\n \t\u003cli\u003eA VoIP system is a great way to build relationships with customers, but you also need to keep track of their data. Check out the \u003ca href=\"https://fortune.com/recommends/voip/cheap-voip-services/\"\u003ebest cheap CRM services \u003c/a\u003ethat make communication a breeze.\u003c/li\u003e\r\n \t\u003cli\u003eMake sure your business website can handle all the information you need to present to your audience. Check out our list of the \u003ca href=\"https://fortune.com/recommends/web-hosting/best-web-hosting-services/\"\u003ebest web hosting providers\u003c/a\u003e.\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e","databaseId":3875856,"dateGmt":"2024-05-16T12:30:00","dek":"","description":"Call screening helps businesses stay productive and avoid time-wasters. Read on about this technology and how to use it for business.","faq":[],"featuredMediaType":"image","floatingNavContent":"","floatingNavTitle":"","footnotes":null,"id":"cG9zdDozODc1ODU2","image":"https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg?resize=1200,600","imageCaption":"Call screening is a critical technology for businesses looking to improve their call management and reception.","imageCredit":"Getty Images","keywords":"","link":"https://fortune.com/recommends/voip/call-screening/","metaTitle":"What is Call Screening? An Explanation on How it Works and its Best Uses","modifiedGmt":"2024-09-26T15:09:45","pageType":"evergreen","platformCD":"recommends","postId":3875856,"postSettings":{"postSettingsDek":null,"enableSubscriptionPlea":true,"subscriptionPleaDesign":"with-bottom-border","subscriptionPleaPosition":null,"subscriptionPleaTextLined":"Follow Fortune Recommends on \u003ca href=\"https://www.linkedin.com/showcase/fortunerecommends/\" target=\"_blank\" rel=\"noopener\"\u003eLinkedIn,\u003c/a\u003e \u003ca href=\"https://twitter.com/fortunerecs\" target=\"_blank\" rel=\"noopener\"\u003eX\u003c/a\u003e, and \u003ca href=\"https://www.tiktok.com/@fortunerecs\"\u003eTikTok\u003c/a\u003e.","bylineCommentary":null,"mediaItem":{"altText":"High angle shot of a group of call centre agents working in an office.","caption":"","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg"},"__typename":"Settings"},"premiumCategory":{"name":"F-Search","premiumCategoryId":447850669,"link":"https://fortune.com/?taxonomy=premium_categories\u0026term=f-search-free","__typename":"BrandedArticlePremiumCategoryFieldsFields"},"primaryPostTag":{"name":"Explainer","primaryTagId":447826555,"link":"https://fortune.com/tag/explainer/","uri":"/tag/explainer/","__typename":"BrandedArticlePrimaryPostTagIdFieldsFields"},"primarySection":{"name":"VOIP","primarySectionId":447864432,"link":"https://fortune.com/recommends/voip/","uri":"/recommends/voip/","__typename":"BrandedArticlePrimarySectionIdFieldsFields"},"primaryTopic":{"name":"","primaryTopicId":-1},"relatedVideoId":"","relatedVideoType":"no_video","reviewedBy":{"funFactHeader":"","funFactValue":"","image":"https://fortune.com/img-assets/wp-content/uploads/2024/02/ehab-headshot.jpeg?w=150","name":"Ehab Zahriyeh","role":"Senior Editor, Personal Finance","shortIntro":"","social":{"instaUrl":"","linkedinUrl":"https://www.linkedin.com/in/ehabz/","twitterUrl":"","__typename":"ReviewerSocialUrlsFields"},"uri":"/author/ehabzahriyeh/"},"sectionNames":["Business Solutions","VOIP"],"sections":[{"name":"Business Solutions","sectionId":447864431,"slug":"business","__typename":"BrandedArticleClassificationSectionFieldsFields"},{"name":"VOIP","sectionId":447864432,"slug":"voip","__typename":"BrandedArticleClassificationSectionFieldsFields"}],"series":[],"showModifiedTimestamp":0,"socialDescription":"Need help determining which calls are productive? Click to find out more about call screening and how it can help your business.","socialTitle":"Call screening helps businesses manage calls more effectively","stickyCta":null,"tagNames":["Explainer","no copyright"],"tags":[{"name":"Explainer","tagId":447826555,"__typename":"BrandedArticleClassificationTagFieldsFields"},{"name":"no copyright","tagId":447849520,"__typename":"BrandedArticleClassificationTagFieldsFields"}],"templateType":"default","thumbnailUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/05/Recommends_Call-Screening-e1715091986989.jpg","title":"Call screening: How it works and why it benefits businesses","topicNames":[],"topics":[],"url":"https://fortune.com/recommends/voip/call-screening/","videoId":null,"widgetCss":null},"articleData":{"adTags":[{"adtagname":"cat_Business","description":null,"slug":"cat-business"},{"adtagname":"Low Intent","description":null,"slug":"low-intent"},{"adtagname":"ptype_Explainer","description":null,"slug":"ptype-explainer"}],"audienceDek":"Call screening helps businesses stay productive and avoid time-wasters. Read on about this technology and how to use it for business.","authorNames":["Corey McCraw"],"authors":[{"email":"","image":"https://fortune.com/img-assets/wp-content/uploads/2024/04/Corey-McCraw-headshot.png?w=150","name":"Corey McCraw","sameAs":"","type":"Person","uri":"/author/corey-mccraw/","url":"https://fortune.com/author/corey-mccraw/","role":"Small Business Expert","funFactHeader":"","funFactValue":"","social":{"instaUrl":"","linkedinUrl":"https://www.linkedin.com/in/corey-mccraw-66254731/","twitterUrl":"","__typename":"AuthorSocialUrlsFields"},"shortIntro":"\u003cp\u003e\u003cspan style=\"font-weight: 400\"\u003eCorey McCraw specializes in writing about voice over internet protocol (VoIP) and unified communications as a service (UCaaS). Corey has been working and writing in the business communications space for more than a decade, and holds a degree from the University of Massachusetts Amherst.\u003c/span\u003e\u003c/p\u003e\n","__typename":"Co-authors"}],"breadcrumbs":{"items":[{"label":"BUSINESS SOLUTIONS","link":"https://fortune.com/recommends/business/"},{"label":"VOIP","link":"/recommends/voip/"},{"label":"WHAT IS CALL SCREENING? AN EXPLANATION ON HOW IT WORKS AND ITS BEST USES","link":""}]},"bypassPaywall":{"postBypassLinkEnabled":"","postBypassLinkUnique":""},"canonicalUrl":null,"channel":"VOIP","content":"\u003cp\u003eA call screening system allows a business to filter calls and makes call receipt more efficient. According to a study done by InfoSecurity Magazine, Americans receive between two and three billion spam calls per month. Spam calls waste valuable time and, for modern businesses, this means they waste money as well. With a call screening provider, it’s much easier to determine if a call is something you should take or avoid.\u0026nbsp;\u003c/p\u003e\u003cdiv class=\"paywall-selector\"\u003e\u003c/div\u003e\u003cdiv class=\"paywall\"\u003e\n\n\n\n\u003cp\u003eThis is a critical technology for businesses looking to improve their call management and reception. In our guide, we will explain what call screening is, how it works, and how it can help your business.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eWhat is call screening?\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eCall screening is a technology that filters unwanted calls by providing the number or name of the caller before the agent picks up the inbound call. While this is far from a \u003ca href=\"https://fortune.com/recommends/voip/what-is-voip/\" data-type=\"link\" data-id=\"https://fortune.com/recommends/voip/what-is-voip/\"\u003evoice-over-internet-protocol (VoIP)\u003c/a\u003e specific technology, many \u003ca href=\"https://fortune.com/recommends/voip/best-voip-service/\" data-type=\"link\" data-id=\"https://fortune.com/recommends/voip/best-voip-service/\"\u003eVoIP providers\u003c/a\u003e have made this a standard offering. Call screening provides caller ID information, whether the caller is on a do not dial (DND) list, the name of the organization, and whether the call is a spam risk.\u003c/p\u003e\n\n\n\u003cdiv class=\"product-card-inline-wrapper\"\u003e\r\n\u003cdiv class=\"card-banner\"\u003eSPONSORED PARTNER\u003c/div\u003e\r\n\u003cdiv class=\"card-area-1\"\u003e\r\n\u003ch3 id=\"overview\" class=\"card-title\"\u003eRingover\u003c/h3\u003e\r\n\u003csection class=\"card-description\"\u003e\r\n\u003ctable\u003e\r\n\u003ctbody\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003eStandard monthly rate:\u003c/td\u003e\r\n\u003ctd\u003e$21\u003c/td\u003e\r\n\u003c/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003eFree trial or demo?\u003c/td\u003e\r\n\u003ctd\u003eYes, 7-day free trial\u003c/td\u003e\r\n\u003c/tr\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003eMaximum number of users:\u003c/td\u003e\r\n\u003ctd\u003eUnlimited\u003c/td\u003e\r\n\u003c/tr\u003e\r\n\u003c/tbody\u003e\r\n\u003c/table\u003e\r\n\u003c/section\u003e\u003c/div\u003e\r\n\u003cdiv class=\"card-image card-area-2\"\u003e\u003ca href=\"https://www.ringover.com/go-voip-phone-system?utm_source=Fortune\u0026#038;utm_medium=Affiliate\u0026#038;utm_campaign=Affiliation_Fortune\u0026#038;utm_term=3875856\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3872321 size-medium\" src=\"https://fortune.com/img-assets/wp-content/uploads/2024/09/Ringover-logo.png\" alt=\"The Zoom logo.\" width=\"300\" height=\"169\" /\u003e\u003c/a\u003e\u003c/div\u003e\r\n\u003cdiv class=\"card-area-3\"\u003e\r\n\r\n\u003ca class=\"button-desktop\" href=\"https://www.ringover.com/go-voip-phone-system?utm_source=Fortune\u0026amp;utm_medium=Affiliate\u0026amp;utm_campaign=Affiliation_Fortune\u0026amp;utm_term=3875856\" target=\"_blank\" rel=\"noopener nofollow\"\u003eView offer \u003c/a\u003e\r\n\u003cp class=\"cta-caption\"\u003eat Ringover\u003c/p\u003e\r\n\r\n\u003c/div\u003e\r\n\u0026nbsp;\r\n\r\n\u003c/div\u003e\n\n\n\u003cp\u003eCall screening helps the receiver determine whether the call is worthwhile. For example, a business won’t need to pick up a call that reads “Spam Risk” on their screen and can prioritize the numbers associated with their new or existing customers. Call screening also helps businesses interact better with certain area codes where ongoing promotions aren’t available.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eCall screening vs. call blocking\u003c/strong\u003e\u0026nbsp;\u003c/h2\u003e\n\n\n\n\u003cp\u003eCall screening is a method that allows your calls to be visible so that you can decide to answer the call. This allows you to avoid spam while prioritizing important customer calls. With the caller identified, sending them to a voicemail to leave a message allows you to focus on more important calls at that specific time.\u003c/p\u003e\n\n\n\n\u003cp\u003eCall blocking does not allow calls to be answered. Calls that are blocked will not be able to reach your business phone number at all. With incoming calls, you can block specific calls, calls from a telemarketing database, calls from a specific area code, or specific callers that have proven to reduce productivity.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eHow call screening works \u003c/strong\u003e\u0026nbsp;\u003c/h2\u003e\n\n\n\n\u003cp\u003eCall screening works by identifying the inbound calls being made to your business. Here’s a step-by-step breakdown of the technology’s functions:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eReceipt:\u003c/strong\u003e The caller reaches out to your business\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eProcessing:\u003c/strong\u003e Using a caller name delivery database, which is often referred to as a CNAM system, the call screening service identifies the caller by searching for the number. This typically takes less than a second.\u0026nbsp;\u0026nbsp;\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eDisplay:\u003c/strong\u003e Once matched to the CNAM, the available information about the number becomes visible on the screen of your IP phone or the VoIP app’s display. If the number is not on a CNAM, then it will be marked as “unknown.” In this case, an interactive voice response (IVR) system, if available, determines the caller\u0026#8217;s identity, which will also be displayed for the user.\u0026nbsp;\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003cstrong\u003eThe decision stage: \u003c/strong\u003eOnce displayed, the user has several options, which include:\n\u003cul\u003e\n\u003cli\u003eAnswering the call\u003c/li\u003e\n\n\n\n\u003cli\u003eForwarding the call to another, more qualified agent\u003c/li\u003e\n\n\n\n\u003cli\u003eSending the call to voicemail for later\u003c/li\u003e\n\n\n\n\u003cli\u003eDeclining the call if it’s from a potential spammer\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eBenefits of call screening for small businesses\u003c/strong\u003e\u0026nbsp;\u003c/h2\u003e\n\n\n\n\u003cp\u003eEfficiency is everything in business, and can be the difference between profit and loss. Similarly to how a company would want optimized uptime for their VoIP service and the most efficient self-service features for their customers, receiving customers most efficiently is critical. As a result, the most important benefit of a call screening system is how it helps filter out unwanted calls. With one, you can determine whether a call is coming from an untrusted source or a potential or existing customer.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThis also helps your agents as with call screening tech, they can determine which customers are calling. For example, is the number associated with an unclosed ticket? If so, then customer support can use call screening to know which calls to answer. Similarly, sales teams can use the technology to answer when a call is coming from a potential new customer. This prevents customers from needlessly bouncing around from department to department or being held on the line excessively.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eAre call screeners effective?\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eTo determine this, we reached out to Grasshopper, which has extensive call-screening features. Their specialist explained that call screening is a very effective technology for businesses. To start, he explained that this technology is useful for fighting spam calls, especially those using artificial intelligence to reach businesses. With Grasshopper, the caller is asked to record their name before the call is sent to the receiver, if the caller is someone they do not wish to receive, the caller goes to voicemail.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThis, according to Grasshopper, is also a great way to promote work-life balance. When you are done with the workday, you can push any work-related calls to voicemail to be tackled in the future. He also explained that screening is one of the most effective means to organize inbound calls as you’ll easily be able to determine whether a call is personal or business-related.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003e\u003cstrong\u003eThe takeaway\u003c/strong\u003e\u0026nbsp;\u003c/h2\u003e\n\n\n\n\u003cp\u003eCall screening is an effective way to ensure that calls are tackled most efficiently. With this technology, your business is less likely to waste time with spammers and more likely to connect with customers who want to do business with your company.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIf you’re unsure where to begin, you’ll find that most VoIP providers provide at least some call screening features. For some, the simple presence of a spam risk warning is enough, but if you want a system that incorporates IVR technology for caller identification, there are plenty of options out there with this feature as well.\u003c/p\u003e\n\n\n\r\n\u003cdiv class=\"wp-block-group pro-tip-box-widget\"\u003e\u003cdiv class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"\u003e\r\n\r\n\r\n\u003ch3 class=\"wp-block-heading pro-tip-box-heading\"\u003eRead more small business guides\u003c/h3\u003e\r\n\r\n\r\n\r\n\u003cul\u003e\r\n \t\u003cli style=\"list-style-type: none;\"\u003e\r\n\u003cul\u003e\r\n \t\u003cli style=\"list-style-type: none;\"\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eNot sure which provider fits the bill? We’ve rounded up the overall \u003ca href=\"https://fortune.com/recommends/voip/best-voip-service/\"\u003ebest VoIP services \u003c/a\u003efor small businesses.\u003c/li\u003e\r\n \t\u003cli\u003eLooking for a less expensive option? There are plenty of \u003ca href=\"https://fortune.com/recommends/voip/cheap-voip-services/\"\u003echeap VoIP\u003c/a\u003e platforms that offer decent bang for your buck.\u003c/li\u003e\r\n \t\u003cli\u003eIf you’re expecting a large number of inbound or outbound calls, \u003ca href=\"https://fortune.com/recommends/voip/best-call-center-software/\"\u003ecall center software \u003c/a\u003e may be the better fit for your needs.\u003c/li\u003e\r\n \t\u003cli\u003eA VoIP system is a great way to build relationships with customers, but you also need to keep track of their data. Check out the \u003ca href=\"https://fortune.com/recommends/voip/cheap-voip-services/\"\u003ebest cheap CRM services \u003c/a\u003ethat make communication a breeze.\u003c/li\u003e\r\n \t\u003cli\u003eMake sure your business website can handle all the information you need to present to your audience. Check out our list of the \u003ca href=\"https://fortune.com/recommends/web-hosting/best-web-hosting-services/\"\u003ebest web hosting providers\u003c/a\u003e.\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e","databaseId":3875856,"dateGmt":"2024-05-16T12:30:00","dek":"","description":"Call screening helps businesses stay productive and avoid time-wasters. 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