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Panasonic breaks out its first commercial OLED TV
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The 65-inch 4K Viera CZ-950 has been color-tuned in collaboration with professional Hollywood colorist Mike Sowa, and is designed to deliver colors – including an "Absolute Black" – the way that directors and cinematographers intended.</p> <ul class="gallery-preview"> <li> <a href="https://web.archive.org/web/20150905052437/http://www.gizmag.com/panasonic-cz-950-oled-tv/39226/pictures#1" class="js-gallery-preview-link"> <img src="https://web.archive.org/web/20150905052437im_/http://images.gizmag.com/gallery_tn/viera-cz-950-oled-4k-tv-4.JPG" title="Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them" alt="Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them"/> </a> <li> <a href="https://web.archive.org/web/20150905052437/http://www.gizmag.com/panasonic-cz-950-oled-tv/39226/pictures#2" class="js-gallery-preview-link"> <img src="https://web.archive.org/web/20150905052437im_/http://images.gizmag.com/gallery_tn/viera-cz-950-oled-4k-tv-2.jpg" title="Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them, allowing previously-unseen details in images to be visible" alt="Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them, allowing previously-unseen details in images to be visible"/> </a> <li> <a href="https://web.archive.org/web/20150905052437/http://www.gizmag.com/panasonic-cz-950-oled-tv/39226/pictures#3" class="js-gallery-preview-link"> <img src="https://web.archive.org/web/20150905052437im_/http://images.gizmag.com/gallery_tn/viera-cz-950-oled-4k-tv-1.jpg" title="Panasonic's new Viera CZ-950" alt="Panasonic's new Viera CZ-950"/> </a> </ul> <p>The CZ-950 utilizes a modified version of Panasonic's 4K Studio Master Processor, allowing each pixel to "create its own individual light and color output," just as other OLED screens do.</p> <p> The Absolute Black function addresses what the company says has been a challenge with such screens, however – shifting from complete black to subtly lighter shades. Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them, allowing previously-unseen details in images to be visible.</p> <p>In order to access this function and other movie-image-optimizing features, users first need to select the TV's True Cinema picture preset.</p> <p>The CZ-950 is also outfitted with an aluminum pedestal and an Alcantara-upholstered rear cover, plus it's reportedly the first OLED TV to be THX-certified. It will be available in Europe starting next month, at a price that has yet to be released.</p> <p>Source: <a href="https://web.archive.org/web/20150905052437/http://www.panasonic.com/global/home.html" target="_blank">Panasonic</a></p> <p><a href="https://web.archive.org/web/20150905052437/http://www.panasonic.com/global/home.html" target="_blank"></a></p> </div> <!-- Share Bar --> <div class="page-section"> <ul class="list-ui list-ui--horizontal share-bar"> <li> <div class="fb-like" data-href="http://www.gizmag.com/panasonic-cz-950-oled-tv/39226/" data-send="false" data-layout="box_count" data-show-faces="false" data-share="true"></div> <script type="text/javascript"> _ga.trackFacebook(); </script> </li> <li> <a href="https://web.archive.org/web/20150905052437/http://twitter.com/share" class="twitter-share-button" data-count="vertical" data-via="gizmag" data-url="https://web.archive.org/web/20150905052437/http://www.gizmag.com/panasonic-cz-950-oled-tv/39226/">Tweet</a> </li> <li> <div class="g-plusone" data-size="tall" data-href="http://www.gizmag.com/panasonic-cz-950-oled-tv/39226/"></div> </li> <li> <iframe style="overflow: hidden; margin: 0px; padding: 0px; border: 0px;" src="https://web.archive.org/web/20150905052437if_/http://badge.stumbleupon.com/badge/embed/5/?url=http%3A//www.gizmag.com/panasonic-cz-950-oled-tv/39226/" width="50" height="60" id="iframe-stmblpn-widget-1" name="iframe-stmblpn-widget-1"></iframe> </li> <li> <div class="pin-it-button" data-url="https://web.archive.org/web/20150905052437oe_/http://www.gizmag.com/panasonic-cz-950-oled-tv/39226/" data-image="http://images.gizmag.com/gallery_lrg/viera-cz-950-oled-4k-tv.JPG" data-description="Panasonic has announced its first-ever OLED television. The 65-inch 4K Viera CZ-950 is designed to deliver colors – including an "Absolute Black" – the way that directors and cinematographers intended."></div> </li> <li> <script type="IN/Share" data-counter="top"></script> </li> <li class="js-share-reddit"> <script type="text/javascript"> reddit_newwindow='1' </script> </li> </ul> </div> <div class="ad "> <div class="ad-label">Advertisement</div> <script async src="//web.archive.org/web/20150905052437js_/http://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <ins class="adsbygoogle ad-article-bottom" style="" data-ad-client="ca-pub-1607124478120364" data-ad-slot="6055296962"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </div> <!-- Outbrain --> <div class="page-section"> <div class="OUTBRAIN" data-src="https://web.archive.org/web/20150905052437oe_/http://www.gizmag.com/panasonic-cz-950-oled-tv/39226/" data-widget-id="AR_1" data-ob-template="Gizmag"></div> <script type="text/javascript" async="async" src="https://web.archive.org/web/20150905052437js_/http://widgets.outbrain.com/outbrain.js"></script> </div> <!-- Bio --> <div class="page-section media"> <p class="h2 title-standout">About the Author</p> <a class="media__right" href="https://web.archive.org/web/20150905052437/http://www.gizmag.com/author/ben-coxworth/"> <img src="https://web.archive.org/web/20150905052437im_/http://images.gizmag.com/CACHE/images/avatars/127.3447568347cb.jpg" alt="Ben Coxworth"/> </a> <p>An experienced freelance writer, videographer and television producer, Ben's interest in all forms of innovation is particularly fanatical when it comes to human-powered transportation, film-making gear, environmentally-friendly technologies and anything that's designed to go underwater. He lives in Edmonton, Alberta, where he spends a lot of time going over the handlebars of his mountain bike, hanging out in off-leash parks, and wishing the Pacific Ocean wasn't so far away.</p> <a href="https://web.archive.org/web/20150905052437/http://www.gizmag.com/author/ben-coxworth/"> All articles by Ben Coxworth </a> </div> <!-- Tags --> <div class="page-section"> <p class="h2 title-standout">Tags</p> <ul class="list-ui list-ui--horizontal article-tags"> <li>» <a href="https://web.archive.org/web/20150905052437/http://www.gizmag.com/tag/tv/" rel="tag">TV</a></li> <li>» <a href="https://web.archive.org/web/20150905052437/http://www.gizmag.com/tag/panasonic/" rel="tag">Panasonic</a></li> <li>» <a href="https://web.archive.org/web/20150905052437/http://www.gizmag.com/tag/ifa-2015/" rel="tag">IFA 2015</a></li> <li>» <a href="https://web.archive.org/web/20150905052437/http://www.gizmag.com/tag/oled/" rel="tag">OLED</a></li> </ul> </div> <!-- Comments --> <div class="page-section"> <p class="h2 title-standout">6 Comments</p> <ul class="list-ui list-ui--vertical word-wrap"> <li> <p>I think that is really cool. As time goes by, there will be less expensive versions of it that can be bought by everyone. </p> <p>I think OLED is the future of television and monitors and displays. </p> <span class="strong">Tom Lee Mullins</span> </li> <li> <p>Derek.... $2500 Try $3k at least. Not for the average Joe. Not until they get down to the price of "real" people will I even look at them.</p> <span class="strong">S Michael</span> </li> <li> <p>The "Absolute Black" function can be accessed by selecting "True Cinema"? The statement should come with an explanation as to why it is not a standard function.</p> <p>For me to upgrade from 55" I would need about 100". </p> <span class="strong">Don Duncan</span> </li> <li> <p>Is it high dynamic range (HDR)? If so what are its peak nits?</p> <span class="strong">Jimjam</span> </li> <li> <p>I hope they bring back the 21:9 screen!!! That TV screen rules, I have the vizio cinimawide HDTV and it is awesome! And I'll take it curved, too, no problem! A curved piece of glass is more stronger than a flat panel...</p> <span class="strong">BruceArkwrightJr.</span> </li> <li> <p>it appears curved...no thanks.</p> <p>I want my next tv to be flat/OLED/4k/70".......but sadly, today thats around 2500 hundred bucks...too rich for me, maybe in a year they will be in the 1000-1500 area.</p> <span class="strong">Derek Howe</span> </li> </ul> </div> <!-- Post a Comment --> <div class="page-section"> <a name="comment-form"></a> <p class="h2 title-standout">Post a Comment</p> <div data-article="39226"> <form class="login-form form-full js-login-form" action="https://web.archive.org/web/20150905052437/http://www.gizmag.com/login/" method="post"> <p class="strong">Login with your Gizmag account:</p> <p class="js-login-error"></p> <input type="hidden" name="csrfmiddlewaretoken" value="92fuuzJo9VLXQF68kDCgOBbiy95jNfzN"/> <input type="hidden" name="next" value="/panasonic-cz-950-oled-tv/39226/"> <tr><th><label 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