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href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fseo-challenges%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%227+SEO+Challenges+%28%2B+How+to+Overcome+Them%29%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fseo-challenges%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use 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SEO professionals are facing <strong>right now</strong>. And show you exactly how to overcome them.</p><p>Ready? Let’s dive in.</p><h2 id="1--getting-buy-in-from-stakeholders">1. Getting Buy-In From Stakeholders</h2><p>SEO produces real business impact, but gaining stakeholder support can be challenging because results take time to show up.</p><p>And to successfully implement your <a href="https://www.semrush.com/blog/seo-strategy/">SEO strategy</a>, you need backing from higher-ups who might not fully understand its value.</p><h3 id="how-to-overcome-it">How to Overcome It</h3><p>Get buy-in from stakeholders by clearly illustrating the benefits of SEO in terms that they’ll understand.</p><p>Explain how your SEO efforts will impact key business metrics like revenue, customer acquisition, and market share.</p><p>If your company is trying to achieve specific business goals, show how your strategy could help achieve them.</p><p>Give them a realistic timeline for execution. And explain how you'll measure progress using <a href="https://www.semrush.com/blog/what-are-kpis/">key performance indicators</a> (KPIs), such as organic traffic growth, keyword rankings, and conversions. Show how these metrics tie back to business objectives.</p><p>Another thing you could do is highlight your competitors’ success.</p><p>If your rivals are getting millions of visitors to their website and outranking you for valuable keywords, that's a story that can resonate.</p><p>And you can get those competitor insights using Semrush’s <a href="https://www.semrush.com/analytics/organic/overview/">Organic Research</a> tool. All you have to do is perform a search for their domain.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/4d/25/4d253ed237a5a80ca0716a07cad9a0fe/d8551601122ab606dfc9651b4508cece/AD_4nXcafc265Mx_ItyT3Sdd8jQiH0lnmfOlambUI9dWRD-CPiPheEsPs3S-K5TfHieD_ls5zeoWQRyGEvchwv71jjuZKp6aKpVeC8KV5ZZHvM0rHr4au7amAA6-n3KfD2WM2OmRkbdkaQ.webp" type="image/webp"/><img alt="metrics and top keywords for the domain highlighted in organic research tool" data-original="https://static.semrush.com/blog/uploads/media/4d/25/4d253ed237a5a80ca0716a07cad9a0fe/d8551601122ab606dfc9651b4508cece/original" height="1241" loading="lazy" src="https://static.semrush.com/blog/uploads/media/4d/25/4d253ed237a5a80ca0716a07cad9a0fe/d8551601122ab606dfc9651b4508cece/AD_4nXcafc265Mx_ItyT3Sdd8jQiH0lnmfOlambUI9dWRD-CPiPheEsPs3S-K5TfHieD_ls5zeoWQRyGEvchwv71jjuZKp6aKpVeC8KV5ZZHvM0rHr4au7amAA6-n3KfD2WM2OmRkbdkaQ" width="1010"/></picture></figure><h2 id="2--keeping-up-with-google-algorithm-updates">2. Keeping Up With Google Algorithm Updates</h2><p><a href="https://www.semrush.com/blog/google-algorithm-update/">Google algorithm updates</a> are changes made to Google’s ranking systems. Staying on top of these changes and adjusting your SEO strategy accordingly is crucial for maintaining and improving your search visibility.</p><h3 id="how-to-overcome-it">How to Overcome It</h3><p>Follow reputable SEO news sources like <a href="https://searchengineland.com/">Search Engine Land</a> and Google's own <a href="https://developers.google.com/search/blog">Search Central Blog</a>.</p><p>They’re the first ones to report algorithm updates and provide commentary.</p><p>When Google rolls out an update, keep a close eye on your website's performance metrics. Sudden changes in traffic and rankings can be early indicators of an algorithm update's impact.</p><p>You can monitor these things using <a href="https://www.semrush.com/blog/google-search-console/">Google Search Console</a> and Semrush’s <a href="https://www.semrush.com/position-tracking/">Position Tracking</a> tool.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Pro tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Set up alerts within the Position Tracking tool to get emails when you gain or lose rankings for specific keywords.</em></p></div></aside><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/26/65/266526ba2d161002383d357230e09dd2/1e5aa0e66da349c5c0f03e22a28279fc/AD_4nXf9xm605zzmxhr3AMNROt_gQpCcFeNdHfnxarmFf4EP1r_ImbJ9dSdVmh6HIM9SGxbtYd5EvLEnH769VRf1QBQR5981RUhvlOsEWov6UmpYBV3_9vzIEwqLFqmAMs9fujGc8rbm.webp" type="image/webp"/><img alt="position tracking visibility graph shows changes in serp visibility day to day for a domain" data-original="https://static.semrush.com/blog/uploads/media/26/65/266526ba2d161002383d357230e09dd2/1e5aa0e66da349c5c0f03e22a28279fc/original" height="934" loading="lazy" src="https://static.semrush.com/blog/uploads/media/26/65/266526ba2d161002383d357230e09dd2/1e5aa0e66da349c5c0f03e22a28279fc/AD_4nXf9xm605zzmxhr3AMNROt_gQpCcFeNdHfnxarmFf4EP1r_ImbJ9dSdVmh6HIM9SGxbtYd5EvLEnH769VRf1QBQR5981RUhvlOsEWov6UmpYBV3_9vzIEwqLFqmAMs9fujGc8rbm" width="1010"/></picture></figure><p>When you notice negative changes, don't panic immediately. Wait for a few days or weeks to ensure it's not a temporary fluctuation.</p><p>If things don't go back to normal, it’s time to investigate. Start by identifying specific pages that lost organic traffic or rankings after the update. You can get this data in Google Search Console or the Position Tracking tool.</p><p>Look at the pages that now outrank yours for the same keywords. Analyze the differences.</p><p>Next, refer to Google's descriptions of the algorithm update on their Search Central Blog. Compare the content that suffered on your site to Google's stated expectations for the update. Then, revise your content to close the gaps. </p><h2 id="3--standing-out-in-a-sea-of-similar-content">3. Standing Out in a Sea of Similar Content</h2><p>Google any topic, and you’ll find numerous articles covering the same information in a very similar way.</p><p>Because of that, it's becoming increasingly difficult to make your content stand out.</p><p>And if your content is mediocre or simply rehashes information already in other ranking content, you’ll have a hard time climbing up <a href="https://www.semrush.com/blog/serp/">search engine results pages</a> (SERPs).</p><h3 id="how-to-overcome-it">How to Overcome It</h3><p>There are a few strategies you can use to level up your content game:</p><ul> <li><strong>Focus on information gain</strong>. This can involve conducting original research, providing in-depth analysis, or including expert commentary, which helps make your content more valuable and stand out in search results.</li> <li><strong>Find your unique angle</strong>. Don't just rehash what's already out there. Dive deeper into the topic, offer a fresh perspective, or mix different ideas together. Ask yourself, "What new things can I add to this topic?" and explore that.</li> <li><strong>Demonstrate</strong> <strong>expertise</strong>. Google values content created by people who have first-hand experience or deep knowledge of the topic. If you lack formal expertise on a topic, collaborate with specialists in the field or get quotes from experts.</li> <li><strong>Satisfy</strong> <strong>the</strong> <strong>search</strong> <strong>intent</strong>. <a href="https://www.semrush.com/blog/search-intent/">Search intent</a> is the reason why someone conducts a search. Make sure your content covers what users are looking for and provides comprehensive answers to their questions.</li> <li><strong>Incorporate</strong> <strong>visual</strong> <strong>assets</strong>. Add custom images, infographics, videos, or GIFs to help your content stand out and improve engagement. They're also great for earning <a href="https://www.semrush.com/blog/what-are-backlinks/">backlinks</a> (links from other websites that can help your SEO).</li> <li><strong>Make it easy to read</strong>. Use clear headings, short paragraphs, and bullet points to improve readability. A well-structured article helps users quickly find the information they need and satisfy their intent.</li></ul><h2 id="4--adapting-to-zero-click-searches">4. Adapting to Zero-Click Searches</h2><p>Many queries are now answered directly on the SERP, reducing the need for users to click through to websites.</p><p>This phenomenon is also known as a zero-click search.</p><p>It happens because of the following:</p><ul> <li><strong><a href="https://www.semrush.com/blog/ai-overviews/">AI Overviews</a></strong>: Google uses AI to provide a quick answer to the user’s query. It also sometimes cites sources from which the information was aggregated.</li> <li>Other <strong><a href="https://www.semrush.com/blog/serp-features-guide/">SERP features</a></strong>: Common examples of these include featured snippets, people also ask (PAA) boxes, and local packs. Google uses these elements to answer queries (or related queries) directly in the SERP.</li></ul><p>You’ll see SERP features appear prominently at the top of the results page. Like this:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c4/ca/c4cae6eb53f662393a47556c4f7fa01d/55523c55b312ae4324de0d4be00ea14e/AD_4nXfjAZLbWN_m6t-sKdPo6v8a0Unfc5ldowFHdboMAf39pRHpzLAhI21KQOARn2IHN2zCHxS24qeUrEo27bdDhiGEzRUWTh-d7uveppyEz-0wWj0BnuoJLmEkGD4yUbeaXwA0STHIJA.webp" type="image/webp"/><img alt="featured snippet and paa box highlighted above the organic results in the serp" data-original="https://static.semrush.com/blog/uploads/media/c4/ca/c4cae6eb53f662393a47556c4f7fa01d/55523c55b312ae4324de0d4be00ea14e/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c4/ca/c4cae6eb53f662393a47556c4f7fa01d/55523c55b312ae4324de0d4be00ea14e/AD_4nXfjAZLbWN_m6t-sKdPo6v8a0Unfc5ldowFHdboMAf39pRHpzLAhI21KQOARn2IHN2zCHxS24qeUrEo27bdDhiGEzRUWTh-d7uveppyEz-0wWj0BnuoJLmEkGD4yUbeaXwA0STHIJA" width="1010"/></picture></figure><p>Plus, these SERP features take up a lot of space, pushing organic results further down the page. </p><h3 id="how-to-overcome-it">How to Overcome It</h3><p>It's true that because of AI Overviews and SERP features, organic click-through rates have decreased for many queries.</p><p>That said, there are still opportunities to attract traffic and visibility if you adapt your strategy to these changes.</p><p>When it comes to AI overviews, you don't need to do anything special. </p><p><a href="https://developers.google.com/search/docs/appearance/ai-overviews">Google has stated</a> that following their regular <a href="https://developers.google.com/search/docs/essentials">search guidelines</a> is enough to become a source for AI-generated overviews.</p><p>As for SERP features, you can try to optimize your content to appear in them. </p><p>The exact optimization techniques vary depending on the specific SERP feature.</p><p>For example, here's how you can optimize for featured snippets:</p><ol> <li>Check which type of snippet Google is using for a search term you’re targeting. Is it a paragraph? A list? A table?</li> <li>Structure your content accordingly. If it's a paragraph, provide a clear, concise answer to the query being targeted in a normal text paragraph style. If it's a list, use bullet points or numbered lists (whichever Google seems to be preferring). Or if it's a table, organize your data in a well-formatted HTML table.</li> <li>Use a heading to indicate the content. Make sure it includes the main search term you’re targeting. This will help Google understand what your content is about so that it can show it properly.</li></ol><p><em><strong>Further reading</strong>:</em></p><ul> <li><em><a href="https://www.semrush.com/blog/featured-snippets/">Featured Snippets: What They Are & How to Earn Them</a></em></li> <li><em><a href="https://www.semrush.com/blog/people-also-ask/">People Also Ask: What It Is & How to Optimize for It</a></em></li> <li><em><a href="https://www.semrush.com/blog/google-local-pack/">Local Pack: How to Appear in Google’s Local Pack</a></em></li></ul><h2 id="5--earning-quality-backlinks">5. Earning Quality Backlinks</h2><p>For brand-new websites, earning quality backlinks is one of the most challenging aspects of SEO. </p><p>These backlinks—links from other websites pointing to your site—signal to Google that your website is authoritative and trustworthy. Which can lead to higher rankings in search results.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/af/e5/afe55f4a4d252089c98d1e1c26dc3431/451969c184426be864dda0aaf35ff74f/AD_4nXeOD-RrDBRXnGTmXpBk6jiK7yGHZXB3qoLufKa970wkmYhIyVnkzunF1FByii4fmIqQLaS6pvZf7gguKjDcgRaahaRnmMmC9jfaf0ZqVE9DlZ5u4x44fEbHbih6ipS04dKC1FtxDDWjOqrXHdYHx_qkvtrD.webp" type="image/webp"/><img alt="external websites provide backlinks to your website" data-original="https://static.semrush.com/blog/uploads/media/af/e5/afe55f4a4d252089c98d1e1c26dc3431/451969c184426be864dda0aaf35ff74f/original" height="1070" loading="lazy" src="https://static.semrush.com/blog/uploads/media/af/e5/afe55f4a4d252089c98d1e1c26dc3431/451969c184426be864dda0aaf35ff74f/AD_4nXeOD-RrDBRXnGTmXpBk6jiK7yGHZXB3qoLufKa970wkmYhIyVnkzunF1FByii4fmIqQLaS6pvZf7gguKjDcgRaahaRnmMmC9jfaf0ZqVE9DlZ5u4x44fEbHbih6ipS04dKC1FtxDDWjOqrXHdYHx_qkvtrD" width="1010"/></picture></figure><p>While established players might naturally attract backlinks through industry recognition, new sites need to be more strategic in their approach.</p><h3 id="how-to-overcome-it">How to Overcome It</h3><p>To overcome the challenge of building backlinks, you need to focus on proven, effective <a href="https://www.semrush.com/blog/link-building-strategies/">link building strategies</a>.</p><p>One effective strategy is creating linkable assets.</p><p>Linkable assets are pieces of content specifically designed to attract links from other websites.</p><p>Examples include:</p><ul> <li>Interesting datasets</li> <li>Free tools</li> <li>In-depth guides</li> <li>Interactive calculators</li></ul><p>Other websites want to reference and link to them because they provide unique value to their audience.</p><p>For example, if you’re in a personal finance space, you might create an interactive retirement savings calculator.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/de/11/de11a5c4dc9679ec1ad41a7a5d0d3e74/38482e73fa98b518d4abc8f92474a350/AD_4nXes1n1kgTnmMgB861fy0ZFBQjiSSXGLVxLtWkQK3nLlQoItHnHS7u5GSnAeG_OGxVNuhqn2Evui59n6PV0R9oZXCVmDVtC5cxVeJQs9mK-hUfPvfDmhxsAT2xK96TfUv3i5OiE6-g.webp" type="image/webp"/><img alt="nerdwallet's retirement calculator has fields for your information. the graph adjusts to those inputs." data-original="https://static.semrush.com/blog/uploads/media/de/11/de11a5c4dc9679ec1ad41a7a5d0d3e74/38482e73fa98b518d4abc8f92474a350/original" height="1166" loading="lazy" src="https://static.semrush.com/blog/uploads/media/de/11/de11a5c4dc9679ec1ad41a7a5d0d3e74/38482e73fa98b518d4abc8f92474a350/AD_4nXes1n1kgTnmMgB861fy0ZFBQjiSSXGLVxLtWkQK3nLlQoItHnHS7u5GSnAeG_OGxVNuhqn2Evui59n6PV0R9oZXCVmDVtC5cxVeJQs9mK-hUfPvfDmhxsAT2xK96TfUv3i5OiE6-g" width="1010"/></picture></figure><p>Financial advisors, news sites, and other finance blogs might link to this tool as a helpful resource for their readers.</p><p>In fact, this calculator by NerdWallet has around 1,800 backlinks, according to our <a href="https://www.semrush.com/analytics/overview/">Domain Overview</a> tool.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/02/9f/029f9abfa015e100456371e00cfa66d8/fe01c4734f61c340a0a3d11e36328a2c/AD_4nXfqWXNRsgxJ6IqhjPMG2vwtEOaVT-MhGPzOySZkr3L9zkV434UiEpdo1DDCJTiChoZ6OohAo3CaHF0CAQcIne5-ocPdeBX2_3AlMt4T9zh1DW68DPCLvZtXghqmnm9qdG3QXeB3.webp" type="image/webp"/><img alt="backlinks number highlighted" data-original="https://static.semrush.com/blog/uploads/media/02/9f/029f9abfa015e100456371e00cfa66d8/fe01c4734f61c340a0a3d11e36328a2c/original" height="505" loading="lazy" src="https://static.semrush.com/blog/uploads/media/02/9f/029f9abfa015e100456371e00cfa66d8/fe01c4734f61c340a0a3d11e36328a2c/AD_4nXfqWXNRsgxJ6IqhjPMG2vwtEOaVT-MhGPzOySZkr3L9zkV434UiEpdo1DDCJTiChoZ6OohAo3CaHF0CAQcIne5-ocPdeBX2_3AlMt4T9zh1DW68DPCLvZtXghqmnm9qdG3QXeB3" width="1010"/></picture></figure><p>By creating linkable assets like this, you have a chance to replicate their success.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Tip</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>Once you’ve created an asset, take a proactive approach and reach out to relevant websites in your industry that might be interested in citing your resource. Semrush’s<a href="https://www.semrush.com/link_building/"> Link Building Tool</a> can help with this. It identifies potential opportunities and allows you to contact websites directly from the tool itself.</em><br/> </p><p><img alt="source domain and contact button highlighted" src="https://static.semrush.com/blog/uploads/media/b5/85/b58559e160699ff4e6eb489f67fbd19d/de114c699a1c8a763eef13e28fbcca4a/AD_4nXeWXs-ksZC-coUn5fYIK64PD6XxBu--uxaziooWAovfdfZ-OhJt8TohrBl7Cq53yfhuNtdy2fM-kadQYKLFWQ_vK_N0cwYRVpxUQ_lDOe3huC1EgDdKq7WCTgqpTN1N_tPW553Sfg" loading="lazy" width="1010" height="1009"/></p></div></aside><p>Let them know why your resource would be valuable to their audience. And they might just link to it.</p><h2 id="6--effectively-using-ai">6. Effectively Using AI</h2><p>Most SEO professionals now use AI tools like <a href="https://openai.com/index/chatgpt/">ChatGPT</a> for various tasks. But not all SEO pros are using it correctly.</p><p>For example, if you ask ChatGPT to write a full article for you, there is a high chance it will contain factual inaccuracies.</p><p>Not to mention the content will just be a rehash of what's already out there—generic and uninspiring (see <a href="#3--standing-out-in-a-sea-of-similar-content">challenge number three</a> to learn why that’s a problem).</p><p>Or, if you’re using ChatGPT to conduct <a href="https://www.semrush.com/blog/keyword-research/">keyword research</a> (identify search terms for your business), you’ll get incorrect search volumes (i.e., how many times keywords are being searched on a monthly basis).</p><p>That said, AI tools are powerful and useful—but only in the hands of those who know how to use them effectively.</p><h3 id="how-to-overcome-it">How to Overcome It</h3><p>We recommend using AI tools <strong>as your ideation partner</strong>, not as a replacement for everything.</p><p>For example, you can ask <a href="https://www.semrush.com/apps/contentshake/">ContentShake AI</a> to generate a draft for you (complete with images).</p><p>Then do the following:</p><ul> <li>Fact-check all the information</li> <li>Add your own unique insights and experiences to make the content unique</li> <li>Edit thoroughly to ensure the content aligns with your brand voice and style</li> <li>Make sure the content satisfies the search intent and is high-quality</li></ul><p>As for keyword research, ask AI to generate a list of keyword ideas.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/31/d5/31d588f326c4be6c9ccb9cf039e88c2f/636ae2c7933585832437306d24acc294/AD_4nXdv7q3O578afk46jZseLiMoeDECsVGEQoxm3tBZBvTT5nhx_I_44S3ZQ8EdKAdwFStK6uWQxZy3ZDmTzCEgBgGfV3z40DhRb6S7QbhhqwrSK4L9MVmeos6Ip5cwzawFymoOb2KS1g.webp" type="image/webp"/><img alt=""give me terms related to dog food" entered into chatgpt. it responds with a list of common terms." data-original="https://static.semrush.com/blog/uploads/media/31/d5/31d588f326c4be6c9ccb9cf039e88c2f/636ae2c7933585832437306d24acc294/original" height="1082" loading="lazy" src="https://static.semrush.com/blog/uploads/media/31/d5/31d588f326c4be6c9ccb9cf039e88c2f/636ae2c7933585832437306d24acc294/AD_4nXdv7q3O578afk46jZseLiMoeDECsVGEQoxm3tBZBvTT5nhx_I_44S3ZQ8EdKAdwFStK6uWQxZy3ZDmTzCEgBgGfV3z40DhRb6S7QbhhqwrSK4L9MVmeos6Ip5cwzawFymoOb2KS1g" width="1010"/></picture></figure><p>Then, plug that list into a keyword research tool like Semrush’s <a href="https://www.semrush.com/analytics/keywordoverview/">Keyword Overview.</a> To see accurate search volume data and other important metrics.</p><p>You can then analyze these metrics and choose the best keywords for your website.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c9/13/c913c93c4276408e3757d5f9af2af5ea/2a35aa968c3180aeeea321a494731fc3/AD_4nXeTllwMegNYtxrZLtic5wCsszx9_hgmj5f_8J_K3vVt5AmdImjN39YRDtOO95PAkNy1tPdLuBzBlc1NwacfgS1Uz1N3Mc2eQzCUcVbXqm2NLcbB2G6NwLNFJxXoxwairMBA17j_Tg.webp" type="image/webp"/><img alt="bulk keyword analysis shows the keyword and seo metrics like search intent, volume, and keyword difficulty" data-original="https://static.semrush.com/blog/uploads/media/c9/13/c913c93c4276408e3757d5f9af2af5ea/2a35aa968c3180aeeea321a494731fc3/original" height="1002" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c9/13/c913c93c4276408e3757d5f9af2af5ea/2a35aa968c3180aeeea321a494731fc3/AD_4nXeTllwMegNYtxrZLtic5wCsszx9_hgmj5f_8J_K3vVt5AmdImjN39YRDtOO95PAkNy1tPdLuBzBlc1NwacfgS1Uz1N3Mc2eQzCUcVbXqm2NLcbB2G6NwLNFJxXoxwairMBA17j_Tg" width="1010"/></picture></figure><p>Other ways you can use AI include:</p><ul> <li>Grouping keywords that you get from <a href="https://www.semrush.com/analytics/keywordmagic/">Keyword Magic Tool</a> into clusters</li> <li>Generating topic ideas for your target keywords</li> <li>Rephrasing or rewriting existing text to fit your company’s tone better</li> <li>Creating content outlines</li></ul><p><strong>AI should support your work. Not replace human expertise.</strong></p><h2 id="7--growing-competition">7. Growing Competition</h2><p>Competition on search results pages is more intense than ever.</p><p>No matter your industry, chances are, numerous competitors are fighting for the #1 spot on Google.</p><p>Many valuable keywords are now highly competitive, making it difficult to rank for them, especially for newer or smaller websites.</p><p>Additionally, competitors may have larger budgets, dedicated SEO teams, and <a href="https://www.semrush.com/blog/free-seo-tools/">specialized SEO tools</a>, giving them an edge in the race for visibility.</p><h3 id="how-to-overcome-it">How to Overcome It</h3><p>While there's no way to eliminate competition, there are a few things you can do to remain competitive in the market.</p><p>First, focus on <a href="https://www.semrush.com/blog/how-to-choose-long-tail-keywords/">long-tail keywords</a>. </p><p>Long-tail keywords are more specific phrases that typically have lower search volumes but also lower competition. That’s why they’re often easier to rank for.</p><p>Targeting these keywords is a great way to achieve quick wins. Especially, when the competition for popular keywords is intense.</p><p>To find long-tail keywords, use Semrush's <a href="https://www.semrush.com/analytics/keywordmagic/">Keyword Magic Tool</a>.</p><p>Brainstorm a few words that describe your business.</p><p>Enter one of those into the search bar, enter your domain name, and click "<strong>Search</strong>."</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/d0/88/d0885428131b5a334c2aa0bf3f8599a3/8e03d580ce350a8d4cf924eceb22e752/AD_4nXcOeC3A0J80JMPyR8RWWgSOEIgH5TiFCySbYAiLJEC2K9sxABNNH89OX3WjX6tm9EUbBh1OJb0K-sIK1eSpQZkKbC5Rgw9h9sIlv5T2hUyeTLR1ZG3L3GArr6c4S8o0tyjP8xx6_g.webp" type="image/webp"/><img alt="keyword and domain entered into tool" data-original="https://static.semrush.com/blog/uploads/media/d0/88/d0885428131b5a334c2aa0bf3f8599a3/8e03d580ce350a8d4cf924eceb22e752/original" height="634" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d0/88/d0885428131b5a334c2aa0bf3f8599a3/8e03d580ce350a8d4cf924eceb22e752/AD_4nXcOeC3A0J80JMPyR8RWWgSOEIgH5TiFCySbYAiLJEC2K9sxABNNH89OX3WjX6tm9EUbBh1OJb0K-sIK1eSpQZkKbC5Rgw9h9sIlv5T2hUyeTLR1ZG3L3GArr6c4S8o0tyjP8xx6_g" width="1010"/></picture></figure><p>The tool will generate a list of related keywords, including long-tail variations. All you have to do is apply a personal keyword difficulty (PKD) filter to see keywords that are easier to rank for.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>The PKD score tells you how easy or difficult it is for your website to rank in the top 10 results for a specific keyword.</em></p></div></aside><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/68/2e/682e048fe0efc00ec3f7513370f3c05c/cdf73836561cb5209dd1473541cb0e1b/AD_4nXemoSAe7RLFTsONTBFvNkh3TtgSW9bE-3M3VYdHkIDQZeZ40Kx0cCvcPTA28EtvJ37w_azL00H3Dbanu5hH99NYp0xhPnylBtx_nSk8Fxoqc8beYeioetOOh-ECpbQNv0lwYa6-BQ.webp" type="image/webp"/><img alt="PKD filter set to easy with resulting keyword list highlighted" data-original="https://static.semrush.com/blog/uploads/media/68/2e/682e048fe0efc00ec3f7513370f3c05c/cdf73836561cb5209dd1473541cb0e1b/original" height="1062" loading="lazy" src="https://static.semrush.com/blog/uploads/media/68/2e/682e048fe0efc00ec3f7513370f3c05c/cdf73836561cb5209dd1473541cb0e1b/AD_4nXemoSAe7RLFTsONTBFvNkh3TtgSW9bE-3M3VYdHkIDQZeZ40Kx0cCvcPTA28EtvJ37w_azL00H3Dbanu5hH99NYp0xhPnylBtx_nSk8Fxoqc8beYeioetOOh-ECpbQNv0lwYa6-BQ" width="1010"/></picture></figure><p>Second, analyze your competitors’ performance to understand their SEO moves.</p><p>If they’re dominating the SERPs, you want to catch up with them as quickly as possible. </p><p>Use Semrush’s <a href="https://www.semrush.com/analytics/organic/overview">Organic Research</a> tool to uncover their strategies.</p><p>Enter your competitor's domain into the search bar and click "<strong>Search</strong>." </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/35/09/35097ad87e011fcb15620af157f4d3d2/e42486e047764447e03d841bff732201/AD_4nXeNeUb4IhmrzPQd17eSWHWfR8pimOFQSW6yTe6-W07vLQbuPYu30LL0Q0mzJDlZ5rhlfk1kHykkn2JowQDE3j0ZRWKAjvkH8byATPwYYgDHJL4_c4soz65MsoKFNTFRD6_QDST2-A.webp" type="image/webp"/><img alt="domain entered into tool" data-original="https://static.semrush.com/blog/uploads/media/35/09/35097ad87e011fcb15620af157f4d3d2/e42486e047764447e03d841bff732201/original" height="524" loading="lazy" src="https://static.semrush.com/blog/uploads/media/35/09/35097ad87e011fcb15620af157f4d3d2/e42486e047764447e03d841bff732201/AD_4nXeNeUb4IhmrzPQd17eSWHWfR8pimOFQSW6yTe6-W07vLQbuPYu30LL0Q0mzJDlZ5rhlfk1kHykkn2JowQDE3j0ZRWKAjvkH8byATPwYYgDHJL4_c4soz65MsoKFNTFRD6_QDST2-A" width="1010"/></picture></figure><p>The tool will show you their top organic keywords, best-performing pages, and more.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/fc/5d/fc5d64aa0b64e348c1c96f64d44fd2ff/fd3abd2270e7907065c050f8e74d66d7/AD_4nXeA4sebpzzZIblJLMSdQxjnnwFYElHvyBmecUyTvtMQlL8FpvOKByVU0vOVPSyXTJg2BWJtig1C1WW8DEoYwOXGEHUvNguuiL4NEPuB4LYaS-7XRdz4RjJR0s2vF3DVYIxwapE7OQ.webp" type="image/webp"/><img alt="metrics and detailed report highlighted" data-original="https://static.semrush.com/blog/uploads/media/fc/5d/fc5d64aa0b64e348c1c96f64d44fd2ff/fd3abd2270e7907065c050f8e74d66d7/original" height="1008" loading="lazy" src="https://static.semrush.com/blog/uploads/media/fc/5d/fc5d64aa0b64e348c1c96f64d44fd2ff/fd3abd2270e7907065c050f8e74d66d7/AD_4nXeA4sebpzzZIblJLMSdQxjnnwFYElHvyBmecUyTvtMQlL8FpvOKByVU0vOVPSyXTJg2BWJtig1C1WW8DEoYwOXGEHUvNguuiL4NEPuB4LYaS-7XRdz4RjJR0s2vF3DVYIxwapE7OQ" width="1010"/></picture></figure><p>Use this information to identify gaps in your own strategy and find new opportunities for improvement.</p><p>For example, if they're ranking for keywords you're not targeting yet, create better content than theirs to get your site on the results pages, as well.</p><h2 id="don't-let-seo-challenges-hold-you-back">Don't Let SEO Challenges Hold You Back</h2><p>Even though SEO can feel overwhelming at times, remember that every problem has a solution.</p><p>Whether it’s securing buy-in from stakeholders, keeping up with algorithm updates, or growing competition, you can overcome these obstacles with the right approach and tools.</p><p>Nothing is impossible.</p><p>Semrush is here to help you tackle these challenges head-on, providing the data and insights you need to stay ahead in the competitive world of SEO.</p><div></div></article><div class="sc-gKclnd gIVKXH sc-edERGn fvqybF"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" 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getting buy-in from stakeholders, incorporating AI, and growing competition.","previewImage":"https://static.semrush.com/blog/uploads/media/d8/f7/d8f7936b4de48e49d258a6b551d90c87/2bb416b72588444d633d44eec214bb43/seo-challenges.svg","socialImage":"https://static.semrush.com/blog/uploads/media/6d/33/6d338739d580930e7d70b02d06e27316/4ce66a3d461f2cfc41174f73ab3892c9/seo-challenges-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/d8/f7/d8f7936b4de48e49d258a6b551d90c87/2bb416b72588444d633d44eec214bb43/extra.png","altPreviewImage":"SEO Challenges","altSocialImage":"SEO Challenges","hidePreviewImage":0,"publishedAt":1702374480000,"editedAt":1732011360000,"metaTitle":"7 SEO Challenges (+ How to Overcome Them)","metaDescription":"Top SEO challenges include getting buy-in from stakeholders, incorporating AI, and growing competition.","schemaOrg":"{}","author":{"id":203456689,"alias":"","name":"Tushar Pol","photo":"https://static.semrush.com/blog/uploads/user/4e/af/4eaf13cd155955998f61dbe0036e5720/tushar-removebg-preview_(1).png","photoMask":"circle","company":"","position":"SEO \u0026 Content Marketer","bio":"Tushar has been involved in SEO for the past four years, specializing in content strategy and technical SEO. He gained his experience in agencies, where he worked on various ecommerce and B2B clients. On Semrush blog, he writes about SEO and marketing based on experience drawn from his client work, focusing on sharing practical and effective strategies. His goal is to turn Semrush blog into the ultimate destination for learning SEO and web marketing.","socials":{"webSite":"https://www.semrush.com","twitter":"https://twitter.com/TusharPol__","facebook":"","instagram":"","linkedin":""},"isPublic":true,"expertise":[],"education":[]},"blocks":{"articleContent":{"code":"article-content","itemId":33843,"enabled":false,"value":[]}},"critical":{"article-content":{"id":33843,"content":"\u003cp\u003eCurious about what hurdles SEO professionals are facing these days?\u003c/p\u003e\u003cp\u003eWe’ll break down the seven biggest challenges SEO professionals are facing \u003cstrong\u003eright now\u003c/strong\u003e. And show you exactly how to overcome them.\u003c/p\u003e\u003cp\u003eReady? Let’s dive in.\u003c/p\u003e\u003ch2\u003e1. Getting Buy-In From Stakeholders\u003c/h2\u003e\u003cp\u003eSEO produces real business impact, but gaining stakeholder support can be challenging because results take time to show up.\u003c/p\u003e\u003cp\u003eAnd to successfully implement your \u003ca href=\"https://www.semrush.com/blog/seo-strategy/\"\u003eSEO strategy\u003c/a\u003e, you need backing from higher-ups who might not fully understand its value.\u003c/p\u003e\u003ch3\u003eHow to Overcome It\u003c/h3\u003e\u003cp\u003eGet buy-in from stakeholders by clearly illustrating the benefits of SEO in terms that they’ll understand.\u003c/p\u003e\u003cp\u003eExplain how your SEO efforts will impact key business metrics like revenue, customer acquisition, and market share.\u003c/p\u003e\u003cp\u003eIf your company is trying to achieve specific business goals, show how your strategy could help achieve them.\u003c/p\u003e\u003cp\u003eGive them a realistic timeline for execution. And explain how you'll measure progress using \u003ca href=\"https://www.semrush.com/blog/what-are-kpis/\"\u003ekey performance indicators\u003c/a\u003e (KPIs), such as organic traffic growth, keyword rankings, and conversions. Show how these metrics tie back to business objectives.\u003c/p\u003e\u003cp\u003eAnother thing you could do is highlight your competitors’ success.\u003c/p\u003e\u003cp\u003eIf your rivals are getting millions of visitors to their website and outranking you for valuable keywords, that's a story that can resonate.\u003c/p\u003e\u003cp\u003eAnd you can get those competitor insights using Semrush’s \u003ca href=\"https://www.semrush.com/analytics/organic/overview/\"\u003eOrganic Research\u003c/a\u003e tool. All you have to do is perform a search for their domain.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/4d/25/4d253ed237a5a80ca0716a07cad9a0fe/d8551601122ab606dfc9651b4508cece/AD_4nXcafc265Mx_ItyT3Sdd8jQiH0lnmfOlambUI9dWRD-CPiPheEsPs3S-K5TfHieD_ls5zeoWQRyGEvchwv71jjuZKp6aKpVeC8KV5ZZHvM0rHr4au7amAA6-n3KfD2WM2OmRkbdkaQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"metrics and top keywords for the domain highlighted in organic research tool\" data-original=\"https://static.semrush.com/blog/uploads/media/4d/25/4d253ed237a5a80ca0716a07cad9a0fe/d8551601122ab606dfc9651b4508cece/original\" height=\"1241\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/4d/25/4d253ed237a5a80ca0716a07cad9a0fe/d8551601122ab606dfc9651b4508cece/AD_4nXcafc265Mx_ItyT3Sdd8jQiH0lnmfOlambUI9dWRD-CPiPheEsPs3S-K5TfHieD_ls5zeoWQRyGEvchwv71jjuZKp6aKpVeC8KV5ZZHvM0rHr4au7amAA6-n3KfD2WM2OmRkbdkaQ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003e2. Keeping Up With Google Algorithm Updates\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/google-algorithm-update/\"\u003eGoogle algorithm updates\u003c/a\u003e are changes made to Google’s ranking systems. Staying on top of these changes and adjusting your SEO strategy accordingly is crucial for maintaining and improving your search visibility.\u003c/p\u003e\u003ch3\u003eHow to Overcome It\u003c/h3\u003e\u003cp\u003eFollow reputable SEO news sources like \u003ca href=\"https://searchengineland.com/\"\u003eSearch Engine Land\u003c/a\u003e and Google's own \u003ca href=\"https://developers.google.com/search/blog\"\u003eSearch Central Blog\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eThey’re the first ones to report algorithm updates and provide commentary.\u003c/p\u003e\u003cp\u003eWhen Google rolls out an update, keep a close eye on your website's performance metrics. Sudden changes in traffic and rankings can be early indicators of an algorithm update's impact.\u003c/p\u003e\u003cp\u003eYou can monitor these things using \u003ca href=\"https://www.semrush.com/blog/google-search-console/\"\u003eGoogle Search Console\u003c/a\u003e and Semrush’s \u003ca href=\"https://www.semrush.com/position-tracking/\"\u003ePosition Tracking\u003c/a\u003e tool.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePro tip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eSet up alerts within the Position Tracking tool to get emails when you gain or lose rankings for specific keywords.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/26/65/266526ba2d161002383d357230e09dd2/1e5aa0e66da349c5c0f03e22a28279fc/AD_4nXf9xm605zzmxhr3AMNROt_gQpCcFeNdHfnxarmFf4EP1r_ImbJ9dSdVmh6HIM9SGxbtYd5EvLEnH769VRf1QBQR5981RUhvlOsEWov6UmpYBV3_9vzIEwqLFqmAMs9fujGc8rbm.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"position tracking visibility graph shows changes in serp visibility day to day for a domain\" data-original=\"https://static.semrush.com/blog/uploads/media/26/65/266526ba2d161002383d357230e09dd2/1e5aa0e66da349c5c0f03e22a28279fc/original\" height=\"934\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/26/65/266526ba2d161002383d357230e09dd2/1e5aa0e66da349c5c0f03e22a28279fc/AD_4nXf9xm605zzmxhr3AMNROt_gQpCcFeNdHfnxarmFf4EP1r_ImbJ9dSdVmh6HIM9SGxbtYd5EvLEnH769VRf1QBQR5981RUhvlOsEWov6UmpYBV3_9vzIEwqLFqmAMs9fujGc8rbm\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eWhen you notice negative changes, don't panic immediately. Wait for a few days or weeks to ensure it's not a temporary fluctuation.\u003c/p\u003e\u003cp\u003eIf things don't go back to normal, it’s time to investigate. Start by identifying specific pages that lost organic traffic or rankings after the update. You can get this data in Google Search Console or the Position Tracking tool.\u003c/p\u003e\u003cp\u003eLook at the pages that now outrank yours for the same keywords. Analyze the differences.\u003c/p\u003e\u003cp\u003eNext, refer to Google's descriptions of the algorithm update on their Search Central Blog. Compare the content that suffered on your site to Google's stated expectations for the update. Then, revise your content to close the gaps. \u003c/p\u003e\u003ch2\u003e3. Standing Out in a Sea of Similar Content\u003c/h2\u003e\u003cp\u003eGoogle any topic, and you’ll find numerous articles covering the same information in a very similar way.\u003c/p\u003e\u003cp\u003eBecause of that, it's becoming increasingly difficult to make your content stand out.\u003c/p\u003e\u003cp\u003eAnd if your content is mediocre or simply rehashes information already in other ranking content, you’ll have a hard time climbing up \u003ca href=\"https://www.semrush.com/blog/serp/\"\u003esearch engine results pages\u003c/a\u003e (SERPs).\u003c/p\u003e\u003ch3\u003eHow to Overcome It\u003c/h3\u003e\u003cp\u003eThere are a few strategies you can use to level up your content game:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003eFocus on information gain\u003c/strong\u003e. This can involve conducting original research, providing in-depth analysis, or including expert commentary, which helps make your content more valuable and stand out in search results.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eFind your unique angle\u003c/strong\u003e. Don't just rehash what's already out there. Dive deeper into the topic, offer a fresh perspective, or mix different ideas together. Ask yourself, \"What new things can I add to this topic?\" and explore that.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eDemonstrate\u003c/strong\u003e \u003cstrong\u003eexpertise\u003c/strong\u003e. Google values content created by people who have first-hand experience or deep knowledge of the topic. If you lack formal expertise on a topic, collaborate with specialists in the field or get quotes from experts.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eSatisfy\u003c/strong\u003e \u003cstrong\u003ethe\u003c/strong\u003e \u003cstrong\u003esearch\u003c/strong\u003e \u003cstrong\u003eintent\u003c/strong\u003e. \u003ca href=\"https://www.semrush.com/blog/search-intent/\"\u003eSearch intent\u003c/a\u003e is the reason why someone conducts a search. Make sure your content covers what users are looking for and provides comprehensive answers to their questions.\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eIncorporate\u003c/strong\u003e \u003cstrong\u003evisual\u003c/strong\u003e \u003cstrong\u003eassets\u003c/strong\u003e. Add custom images, infographics, videos, or GIFs to help your content stand out and improve engagement. They're also great for earning \u003ca href=\"https://www.semrush.com/blog/what-are-backlinks/\"\u003ebacklinks\u003c/a\u003e (links from other websites that can help your SEO).\u003c/li\u003e \u003cli\u003e\u003cstrong\u003eMake it easy to read\u003c/strong\u003e. Use clear headings, short paragraphs, and bullet points to improve readability. A well-structured article helps users quickly find the information they need and satisfy their intent.\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003e4. Adapting to Zero-Click Searches\u003c/h2\u003e\u003cp\u003eMany queries are now answered directly on the SERP, reducing the need for users to click through to websites.\u003c/p\u003e\u003cp\u003eThis phenomenon is also known as a zero-click search.\u003c/p\u003e\u003cp\u003eIt happens because of the following:\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cstrong\u003e\u003ca href=\"https://www.semrush.com/blog/ai-overviews/\"\u003eAI Overviews\u003c/a\u003e\u003c/strong\u003e: Google uses AI to provide a quick answer to the user’s query. It also sometimes cites sources from which the information was aggregated.\u003c/li\u003e \u003cli\u003eOther \u003cstrong\u003e\u003ca href=\"https://www.semrush.com/blog/serp-features-guide/\"\u003eSERP features\u003c/a\u003e\u003c/strong\u003e: Common examples of these include featured snippets, people also ask (PAA) boxes, and local packs. Google uses these elements to answer queries (or related queries) directly in the SERP.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eYou’ll see SERP features appear prominently at the top of the results page. Like this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c4/ca/c4cae6eb53f662393a47556c4f7fa01d/55523c55b312ae4324de0d4be00ea14e/AD_4nXfjAZLbWN_m6t-sKdPo6v8a0Unfc5ldowFHdboMAf39pRHpzLAhI21KQOARn2IHN2zCHxS24qeUrEo27bdDhiGEzRUWTh-d7uveppyEz-0wWj0BnuoJLmEkGD4yUbeaXwA0STHIJA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"featured snippet and paa box highlighted above the organic results in the serp\" data-original=\"https://static.semrush.com/blog/uploads/media/c4/ca/c4cae6eb53f662393a47556c4f7fa01d/55523c55b312ae4324de0d4be00ea14e/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c4/ca/c4cae6eb53f662393a47556c4f7fa01d/55523c55b312ae4324de0d4be00ea14e/AD_4nXfjAZLbWN_m6t-sKdPo6v8a0Unfc5ldowFHdboMAf39pRHpzLAhI21KQOARn2IHN2zCHxS24qeUrEo27bdDhiGEzRUWTh-d7uveppyEz-0wWj0BnuoJLmEkGD4yUbeaXwA0STHIJA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003ePlus, these SERP features take up a lot of space, pushing organic results further down the page. \u003c/p\u003e\u003ch3\u003eHow to Overcome It\u003c/h3\u003e\u003cp\u003eIt's true that because of AI Overviews and SERP features, organic click-through rates have decreased for many queries.\u003c/p\u003e\u003cp\u003eThat said, there are still opportunities to attract traffic and visibility if you adapt your strategy to these changes.\u003c/p\u003e\u003cp\u003eWhen it comes to AI overviews, you don't need to do anything special. \u003c/p\u003e\u003cp\u003e\u003ca href=\"https://developers.google.com/search/docs/appearance/ai-overviews\"\u003eGoogle has stated\u003c/a\u003e that following their regular \u003ca href=\"https://developers.google.com/search/docs/essentials\"\u003esearch guidelines\u003c/a\u003e is enough to become a source for AI-generated overviews.\u003c/p\u003e\u003cp\u003eAs for SERP features, you can try to optimize your content to appear in them. \u003c/p\u003e\u003cp\u003eThe exact optimization techniques vary depending on the specific SERP feature.\u003c/p\u003e\u003cp\u003eFor example, here's how you can optimize for featured snippets:\u003c/p\u003e\u003col\u003e \u003cli\u003eCheck which type of snippet Google is using for a search term you’re targeting. Is it a paragraph? A list? A table?\u003c/li\u003e \u003cli\u003eStructure your content accordingly. If it's a paragraph, provide a clear, concise answer to the query being targeted in a normal text paragraph style. If it's a list, use bullet points or numbered lists (whichever Google seems to be preferring). Or if it's a table, organize your data in a well-formatted HTML table.\u003c/li\u003e \u003cli\u003eUse a heading to indicate the content. Make sure it includes the main search term you’re targeting. This will help Google understand what your content is about so that it can show it properly.\u003c/li\u003e\u003c/ol\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e:\u003c/em\u003e\u003c/p\u003e\u003cul\u003e \u003cli\u003e\u003cem\u003e\u003ca href=\"https://www.semrush.com/blog/featured-snippets/\"\u003eFeatured Snippets: What They Are \u0026amp; How to Earn Them\u003c/a\u003e\u003c/em\u003e\u003c/li\u003e \u003cli\u003e\u003cem\u003e\u003ca href=\"https://www.semrush.com/blog/people-also-ask/\"\u003ePeople Also Ask: What It Is \u0026amp; How to Optimize for It\u003c/a\u003e\u003c/em\u003e\u003c/li\u003e \u003cli\u003e\u003cem\u003e\u003ca href=\"https://www.semrush.com/blog/google-local-pack/\"\u003eLocal Pack: How to Appear in Google’s Local Pack\u003c/a\u003e\u003c/em\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003e5. Earning Quality Backlinks\u003c/h2\u003e\u003cp\u003eFor brand-new websites, earning quality backlinks is one of the most challenging aspects of SEO. \u003c/p\u003e\u003cp\u003eThese backlinks—links from other websites pointing to your site—signal to Google that your website is authoritative and trustworthy. Which can lead to higher rankings in search results.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/af/e5/afe55f4a4d252089c98d1e1c26dc3431/451969c184426be864dda0aaf35ff74f/AD_4nXeOD-RrDBRXnGTmXpBk6jiK7yGHZXB3qoLufKa970wkmYhIyVnkzunF1FByii4fmIqQLaS6pvZf7gguKjDcgRaahaRnmMmC9jfaf0ZqVE9DlZ5u4x44fEbHbih6ipS04dKC1FtxDDWjOqrXHdYHx_qkvtrD.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"external websites provide backlinks to your website\" data-original=\"https://static.semrush.com/blog/uploads/media/af/e5/afe55f4a4d252089c98d1e1c26dc3431/451969c184426be864dda0aaf35ff74f/original\" height=\"1070\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/af/e5/afe55f4a4d252089c98d1e1c26dc3431/451969c184426be864dda0aaf35ff74f/AD_4nXeOD-RrDBRXnGTmXpBk6jiK7yGHZXB3qoLufKa970wkmYhIyVnkzunF1FByii4fmIqQLaS6pvZf7gguKjDcgRaahaRnmMmC9jfaf0ZqVE9DlZ5u4x44fEbHbih6ipS04dKC1FtxDDWjOqrXHdYHx_qkvtrD\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eWhile established players might naturally attract backlinks through industry recognition, new sites need to be more strategic in their approach.\u003c/p\u003e\u003ch3\u003eHow to Overcome It\u003c/h3\u003e\u003cp\u003eTo overcome the challenge of building backlinks, you need to focus on proven, effective \u003ca href=\"https://www.semrush.com/blog/link-building-strategies/\"\u003elink building strategies\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eOne effective strategy is creating linkable assets.\u003c/p\u003e\u003cp\u003eLinkable assets are pieces of content specifically designed to attract links from other websites.\u003c/p\u003e\u003cp\u003eExamples include:\u003c/p\u003e\u003cul\u003e \u003cli\u003eInteresting datasets\u003c/li\u003e \u003cli\u003eFree tools\u003c/li\u003e \u003cli\u003eIn-depth guides\u003c/li\u003e \u003cli\u003eInteractive calculators\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eOther websites want to reference and link to them because they provide unique value to their audience.\u003c/p\u003e\u003cp\u003eFor example, if you’re in a personal finance space, you might create an interactive retirement savings calculator.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/de/11/de11a5c4dc9679ec1ad41a7a5d0d3e74/38482e73fa98b518d4abc8f92474a350/AD_4nXes1n1kgTnmMgB861fy0ZFBQjiSSXGLVxLtWkQK3nLlQoItHnHS7u5GSnAeG_OGxVNuhqn2Evui59n6PV0R9oZXCVmDVtC5cxVeJQs9mK-hUfPvfDmhxsAT2xK96TfUv3i5OiE6-g.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"nerdwallet's retirement calculator has fields for your information. the graph adjusts to those inputs.\" data-original=\"https://static.semrush.com/blog/uploads/media/de/11/de11a5c4dc9679ec1ad41a7a5d0d3e74/38482e73fa98b518d4abc8f92474a350/original\" height=\"1166\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/de/11/de11a5c4dc9679ec1ad41a7a5d0d3e74/38482e73fa98b518d4abc8f92474a350/AD_4nXes1n1kgTnmMgB861fy0ZFBQjiSSXGLVxLtWkQK3nLlQoItHnHS7u5GSnAeG_OGxVNuhqn2Evui59n6PV0R9oZXCVmDVtC5cxVeJQs9mK-hUfPvfDmhxsAT2xK96TfUv3i5OiE6-g\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFinancial advisors, news sites, and other finance blogs might link to this tool as a helpful resource for their readers.\u003c/p\u003e\u003cp\u003eIn fact, this calculator by NerdWallet has around 1,800 backlinks, according to our \u003ca href=\"https://www.semrush.com/analytics/overview/\"\u003eDomain Overview\u003c/a\u003e tool.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/02/9f/029f9abfa015e100456371e00cfa66d8/fe01c4734f61c340a0a3d11e36328a2c/AD_4nXfqWXNRsgxJ6IqhjPMG2vwtEOaVT-MhGPzOySZkr3L9zkV434UiEpdo1DDCJTiChoZ6OohAo3CaHF0CAQcIne5-ocPdeBX2_3AlMt4T9zh1DW68DPCLvZtXghqmnm9qdG3QXeB3.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"backlinks number highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/02/9f/029f9abfa015e100456371e00cfa66d8/fe01c4734f61c340a0a3d11e36328a2c/original\" height=\"505\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/02/9f/029f9abfa015e100456371e00cfa66d8/fe01c4734f61c340a0a3d11e36328a2c/AD_4nXfqWXNRsgxJ6IqhjPMG2vwtEOaVT-MhGPzOySZkr3L9zkV434UiEpdo1DDCJTiChoZ6OohAo3CaHF0CAQcIne5-ocPdeBX2_3AlMt4T9zh1DW68DPCLvZtXghqmnm9qdG3QXeB3\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eBy creating linkable assets like this, you have a chance to replicate their success.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTip\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eOnce you’ve created an asset, take a proactive approach and reach out to relevant websites in your industry that might be interested in citing your resource. Semrush’s\u003ca href=\"https://www.semrush.com/link_building/\"\u003e Link Building Tool\u003c/a\u003e can help with this. It identifies potential opportunities and allows you to contact websites directly from the tool itself.\u003c/em\u003e\u003cbr\u003e \u003c/p\u003e\u003cp\u003e\u003cimg alt=\"source domain and contact button highlighted\" src=\"https://static.semrush.com/blog/uploads/media/b5/85/b58559e160699ff4e6eb489f67fbd19d/de114c699a1c8a763eef13e28fbcca4a/AD_4nXeWXs-ksZC-coUn5fYIK64PD6XxBu--uxaziooWAovfdfZ-OhJt8TohrBl7Cq53yfhuNtdy2fM-kadQYKLFWQ_vK_N0cwYRVpxUQ_lDOe3huC1EgDdKq7WCTgqpTN1N_tPW553Sfg\" loading=\"lazy\" width=\"1010\" height=\"1009\"\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cp\u003eLet them know why your resource would be valuable to their audience. And they might just link to it.\u003c/p\u003e\u003ch2\u003e6. Effectively Using AI\u003c/h2\u003e\u003cp\u003eMost SEO professionals now use AI tools like \u003ca href=\"https://openai.com/index/chatgpt/\"\u003eChatGPT\u003c/a\u003e for various tasks. But not all SEO pros are using it correctly.\u003c/p\u003e\u003cp\u003eFor example, if you ask ChatGPT to write a full article for you, there is a high chance it will contain factual inaccuracies.\u003c/p\u003e\u003cp\u003eNot to mention the content will just be a rehash of what's already out there—generic and uninspiring (see \u003ca href=\"#3--standing-out-in-a-sea-of-similar-content\"\u003echallenge number three\u003c/a\u003e to learn why that’s a problem).\u003c/p\u003e\u003cp\u003eOr, if you’re using ChatGPT to conduct \u003ca href=\"https://www.semrush.com/blog/keyword-research/\"\u003ekeyword research\u003c/a\u003e (identify search terms for your business), you’ll get incorrect search volumes (i.e., how many times keywords are being searched on a monthly basis).\u003c/p\u003e\u003cp\u003eThat said, AI tools are powerful and useful—but only in the hands of those who know how to use them effectively.\u003c/p\u003e\u003ch3\u003eHow to Overcome It\u003c/h3\u003e\u003cp\u003eWe recommend using AI tools \u003cstrong\u003eas your ideation partner\u003c/strong\u003e, not as a replacement for everything.\u003c/p\u003e\u003cp\u003eFor example, you can ask \u003ca href=\"https://www.semrush.com/apps/contentshake/\"\u003eContentShake AI\u003c/a\u003e to generate a draft for you (complete with images).\u003c/p\u003e\u003cp\u003eThen do the following:\u003c/p\u003e\u003cul\u003e \u003cli\u003eFact-check all the information\u003c/li\u003e \u003cli\u003eAdd your own unique insights and experiences to make the content unique\u003c/li\u003e \u003cli\u003eEdit thoroughly to ensure the content aligns with your brand voice and style\u003c/li\u003e \u003cli\u003eMake sure the content satisfies the search intent and is high-quality\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAs for keyword research, ask AI to generate a list of keyword ideas.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/31/d5/31d588f326c4be6c9ccb9cf039e88c2f/636ae2c7933585832437306d24acc294/AD_4nXdv7q3O578afk46jZseLiMoeDECsVGEQoxm3tBZBvTT5nhx_I_44S3ZQ8EdKAdwFStK6uWQxZy3ZDmTzCEgBgGfV3z40DhRb6S7QbhhqwrSK4L9MVmeos6Ip5cwzawFymoOb2KS1g.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"give me terms related to dog food\" entered into chatgpt. it responds with a list of common terms.' data-original=\"https://static.semrush.com/blog/uploads/media/31/d5/31d588f326c4be6c9ccb9cf039e88c2f/636ae2c7933585832437306d24acc294/original\" height=\"1082\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/31/d5/31d588f326c4be6c9ccb9cf039e88c2f/636ae2c7933585832437306d24acc294/AD_4nXdv7q3O578afk46jZseLiMoeDECsVGEQoxm3tBZBvTT5nhx_I_44S3ZQ8EdKAdwFStK6uWQxZy3ZDmTzCEgBgGfV3z40DhRb6S7QbhhqwrSK4L9MVmeos6Ip5cwzawFymoOb2KS1g\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, plug that list into a keyword research tool like Semrush’s \u003ca href=\"https://www.semrush.com/analytics/keywordoverview/\"\u003eKeyword Overview.\u003c/a\u003e To see accurate search volume data and other important metrics.\u003c/p\u003e\u003cp\u003eYou can then analyze these metrics and choose the best keywords for your website.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c9/13/c913c93c4276408e3757d5f9af2af5ea/2a35aa968c3180aeeea321a494731fc3/AD_4nXeTllwMegNYtxrZLtic5wCsszx9_hgmj5f_8J_K3vVt5AmdImjN39YRDtOO95PAkNy1tPdLuBzBlc1NwacfgS1Uz1N3Mc2eQzCUcVbXqm2NLcbB2G6NwLNFJxXoxwairMBA17j_Tg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"bulk keyword analysis shows the keyword and seo metrics like search intent, volume, and keyword difficulty\" data-original=\"https://static.semrush.com/blog/uploads/media/c9/13/c913c93c4276408e3757d5f9af2af5ea/2a35aa968c3180aeeea321a494731fc3/original\" height=\"1002\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c9/13/c913c93c4276408e3757d5f9af2af5ea/2a35aa968c3180aeeea321a494731fc3/AD_4nXeTllwMegNYtxrZLtic5wCsszx9_hgmj5f_8J_K3vVt5AmdImjN39YRDtOO95PAkNy1tPdLuBzBlc1NwacfgS1Uz1N3Mc2eQzCUcVbXqm2NLcbB2G6NwLNFJxXoxwairMBA17j_Tg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOther ways you can use AI include:\u003c/p\u003e\u003cul\u003e \u003cli\u003eGrouping keywords that you get from \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003eKeyword Magic Tool\u003c/a\u003e into clusters\u003c/li\u003e \u003cli\u003eGenerating topic ideas for your target keywords\u003c/li\u003e \u003cli\u003eRephrasing or rewriting existing text to fit your company’s tone better\u003c/li\u003e \u003cli\u003eCreating content outlines\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cstrong\u003eAI should support your work. Not replace human expertise.\u003c/strong\u003e\u003c/p\u003e\u003ch2\u003e7. Growing Competition\u003c/h2\u003e\u003cp\u003eCompetition on search results pages is more intense than ever.\u003c/p\u003e\u003cp\u003eNo matter your industry, chances are, numerous competitors are fighting for the #1 spot on Google.\u003c/p\u003e\u003cp\u003eMany valuable keywords are now highly competitive, making it difficult to rank for them, especially for newer or smaller websites.\u003c/p\u003e\u003cp\u003eAdditionally, competitors may have larger budgets, dedicated SEO teams, and \u003ca href=\"https://www.semrush.com/blog/free-seo-tools/\"\u003especialized SEO tools\u003c/a\u003e, giving them an edge in the race for visibility.\u003c/p\u003e\u003ch3\u003eHow to Overcome It\u003c/h3\u003e\u003cp\u003eWhile there's no way to eliminate competition, there are a few things you can do to remain competitive in the market.\u003c/p\u003e\u003cp\u003eFirst, focus on \u003ca href=\"https://www.semrush.com/blog/how-to-choose-long-tail-keywords/\"\u003elong-tail keywords\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eLong-tail keywords are more specific phrases that typically have lower search volumes but also lower competition. That’s why they’re often easier to rank for.\u003c/p\u003e\u003cp\u003eTargeting these keywords is a great way to achieve quick wins. Especially, when the competition for popular keywords is intense.\u003c/p\u003e\u003cp\u003eTo find long-tail keywords, use Semrush's \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\"\u003eKeyword Magic Tool\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eBrainstorm a few words that describe your business.\u003c/p\u003e\u003cp\u003eEnter one of those into the search bar, enter your domain name, and click \"\u003cstrong\u003eSearch\u003c/strong\u003e.\"\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/d0/88/d0885428131b5a334c2aa0bf3f8599a3/8e03d580ce350a8d4cf924eceb22e752/AD_4nXcOeC3A0J80JMPyR8RWWgSOEIgH5TiFCySbYAiLJEC2K9sxABNNH89OX3WjX6tm9EUbBh1OJb0K-sIK1eSpQZkKbC5Rgw9h9sIlv5T2hUyeTLR1ZG3L3GArr6c4S8o0tyjP8xx6_g.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"keyword and domain entered into tool\" data-original=\"https://static.semrush.com/blog/uploads/media/d0/88/d0885428131b5a334c2aa0bf3f8599a3/8e03d580ce350a8d4cf924eceb22e752/original\" height=\"634\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d0/88/d0885428131b5a334c2aa0bf3f8599a3/8e03d580ce350a8d4cf924eceb22e752/AD_4nXcOeC3A0J80JMPyR8RWWgSOEIgH5TiFCySbYAiLJEC2K9sxABNNH89OX3WjX6tm9EUbBh1OJb0K-sIK1eSpQZkKbC5Rgw9h9sIlv5T2hUyeTLR1ZG3L3GArr6c4S8o0tyjP8xx6_g\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool will generate a list of related keywords, including long-tail variations. All you have to do is apply a personal keyword difficulty (PKD) filter to see keywords that are easier to rank for.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eThe PKD score tells you how easy or difficult it is for your website to rank in the top 10 results for a specific keyword.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/68/2e/682e048fe0efc00ec3f7513370f3c05c/cdf73836561cb5209dd1473541cb0e1b/AD_4nXemoSAe7RLFTsONTBFvNkh3TtgSW9bE-3M3VYdHkIDQZeZ40Kx0cCvcPTA28EtvJ37w_azL00H3Dbanu5hH99NYp0xhPnylBtx_nSk8Fxoqc8beYeioetOOh-ECpbQNv0lwYa6-BQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"PKD filter set to easy with resulting keyword list highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/68/2e/682e048fe0efc00ec3f7513370f3c05c/cdf73836561cb5209dd1473541cb0e1b/original\" height=\"1062\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/68/2e/682e048fe0efc00ec3f7513370f3c05c/cdf73836561cb5209dd1473541cb0e1b/AD_4nXemoSAe7RLFTsONTBFvNkh3TtgSW9bE-3M3VYdHkIDQZeZ40Kx0cCvcPTA28EtvJ37w_azL00H3Dbanu5hH99NYp0xhPnylBtx_nSk8Fxoqc8beYeioetOOh-ECpbQNv0lwYa6-BQ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSecond, analyze your competitors’ performance to understand their SEO moves.\u003c/p\u003e\u003cp\u003eIf they’re dominating the SERPs, you want to catch up with them as quickly as possible. \u003c/p\u003e\u003cp\u003eUse Semrush’s \u003ca href=\"https://www.semrush.com/analytics/organic/overview\"\u003eOrganic Research\u003c/a\u003e tool to uncover their strategies.\u003c/p\u003e\u003cp\u003eEnter your competitor's domain into the search bar and click \"\u003cstrong\u003eSearch\u003c/strong\u003e.\" \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/35/09/35097ad87e011fcb15620af157f4d3d2/e42486e047764447e03d841bff732201/AD_4nXeNeUb4IhmrzPQd17eSWHWfR8pimOFQSW6yTe6-W07vLQbuPYu30LL0Q0mzJDlZ5rhlfk1kHykkn2JowQDE3j0ZRWKAjvkH8byATPwYYgDHJL4_c4soz65MsoKFNTFRD6_QDST2-A.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"domain entered into tool\" data-original=\"https://static.semrush.com/blog/uploads/media/35/09/35097ad87e011fcb15620af157f4d3d2/e42486e047764447e03d841bff732201/original\" height=\"524\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/35/09/35097ad87e011fcb15620af157f4d3d2/e42486e047764447e03d841bff732201/AD_4nXeNeUb4IhmrzPQd17eSWHWfR8pimOFQSW6yTe6-W07vLQbuPYu30LL0Q0mzJDlZ5rhlfk1kHykkn2JowQDE3j0ZRWKAjvkH8byATPwYYgDHJL4_c4soz65MsoKFNTFRD6_QDST2-A\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool will show you their top organic keywords, best-performing pages, and more.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/fc/5d/fc5d64aa0b64e348c1c96f64d44fd2ff/fd3abd2270e7907065c050f8e74d66d7/AD_4nXeA4sebpzzZIblJLMSdQxjnnwFYElHvyBmecUyTvtMQlL8FpvOKByVU0vOVPSyXTJg2BWJtig1C1WW8DEoYwOXGEHUvNguuiL4NEPuB4LYaS-7XRdz4RjJR0s2vF3DVYIxwapE7OQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"metrics and detailed report highlighted\" data-original=\"https://static.semrush.com/blog/uploads/media/fc/5d/fc5d64aa0b64e348c1c96f64d44fd2ff/fd3abd2270e7907065c050f8e74d66d7/original\" height=\"1008\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/fc/5d/fc5d64aa0b64e348c1c96f64d44fd2ff/fd3abd2270e7907065c050f8e74d66d7/AD_4nXeA4sebpzzZIblJLMSdQxjnnwFYElHvyBmecUyTvtMQlL8FpvOKByVU0vOVPSyXTJg2BWJtig1C1WW8DEoYwOXGEHUvNguuiL4NEPuB4LYaS-7XRdz4RjJR0s2vF3DVYIxwapE7OQ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eUse this information to identify gaps in your own strategy and find new opportunities for improvement.\u003c/p\u003e\u003cp\u003eFor example, if they're ranking for keywords you're not targeting yet, create better content than theirs to get your site on the results pages, as well.\u003c/p\u003e\u003ch2\u003eDon't Let SEO Challenges Hold You Back\u003c/h2\u003e\u003cp\u003eEven though SEO can feel overwhelming at times, remember that every problem has a solution.\u003c/p\u003e\u003cp\u003eWhether it’s securing buy-in from stakeholders, keeping up with algorithm updates, or growing competition, you can overcome these obstacles with the right approach and tools.\u003c/p\u003e\u003cp\u003eNothing is impossible.\u003c/p\u003e\u003cp\u003eSemrush is here to help you tackle these challenges head-on, providing the data and insights you need to stay ahead in the competitive world of SEO.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/signup/\" show_input=\"false\" header=\"Access All Our SEO Tools\" text=\"with a Free Semrush Account\" button_text=\"Sign Up Now\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[],"category":{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. 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