Google Analytics 4 (GA4) Essential Training Online Class | LinkedIn Learning, formerly Lynda.com

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_learning_course_guest">  <meta name="locale" content="en_US"> <meta id="config" data-app-version="2.0.2217" data-call-tree-id="AAYnksgiZUeoZWF60Pl+UQ==" data-multiproduct-name="learning-guest-frontend" data-service-name="learning-guest-frontend" data-browser-id="99e55b2f-7566-4689-8b70-c69d77e4503b" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:learning_course_guest;qotZg7syTW+yC4qtRF4R2w==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0"> <link rel="canonical" href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials">  <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/444zstxv7s91nepfm5et6ofge"> <title>Google Analytics 4 (GA4) Essential Training Online Class | LinkedIn Learning, formerly Lynda.com</title> <meta name="robots" content="noarchive, max-image-preview:large"> <meta name="description" content="Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business."> <meta property="og:site_name" content="LinkedIn"> <meta name="twitter:site" content="@LI_Learning"> <meta name="twitter:card" content="summary"> <meta name="litmsProfileName" content="learning-guest-frontend"> <meta property="og:title" content="Google Analytics 4 (GA4) Essential Training Online Class | LinkedIn Learning, formerly Lynda.com"> <meta name="twitter:title" content="Google Analytics 4 (GA4) Essential Training Online Class | LinkedIn Learning, formerly Lynda.com"> <meta property="og:description" content="Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business."> <meta name="twitter:description" content="Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE">  <meta property="og:url" content="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/ccepec31u8riooiwchbtig8m0"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"Course","provider":{"@type":"Organization","name":"LinkedIn Learning","url":"https://www.linkedin.com/learning/"},"publisher":{"@type":"Organization","name":"LinkedIn Learning","url":"https://www.linkedin.com/learning/"},"hasCourseInstance":{"@type":"CourseInstance","courseMode":"online","courseWorkload":"PT1H56M","instructor":[{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"}]},"inLanguage":"en","name":"Google Analytics 4 (GA4) Essential Training","offers":[{"@type":"Offer","category":"Subscription"},{"@type":"Offer","category":"Paid","price":"249.99","priceCurrency":"HKD"}],"description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","image":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","creator":[{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"}],"author":[{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"}],"dateCreated":"2022-06-17","datePublished":"2022-06-17","thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","timeRequired":"PT1H56M","totalHistoricalEnrollment":132100,"url":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362","about":[{"@type":"Thing","url":"https://www.linkedin.com/learning/topics/google-analytics","name":"Google Analytics"}],"hasPart":[[{"@type":"VideoObject","name":"Understanding your digital customers with Google Analytics - Introduction","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT1M5S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/understanding-your-digital-customers-with-google-analytics"},{"@type":"VideoObject","name":"Why are there two version of this course? - Introduction","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT1M7S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/why-are-there-two-version-of-this-course"},{"@type":"VideoObject","name":"Digital analytics and key concepts - Introduction","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT7M12S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/digital-analytics-and-key-concepts"}],[{"@type":"VideoObject","name":"What's new in GA4? - 1. Google Analytics 4 (GA4) vs. Universal Analytics","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT2M33S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/what-s-new-in-ga4"},{"@type":"VideoObject","name":"What features are missing from GA4? - 1. Google Analytics 4 (GA4) vs. Universal Analytics","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT3M9S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/what-features-are-missing-from-ga4"},{"@type":"VideoObject","name":"Which version should you choose? - 1. Google Analytics 4 (GA4) vs. Universal Analytics","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT1M58S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/which-version-should-you-choose"}],[{"@type":"VideoObject","name":"Setting up a Google Analytics account - 2. Set Up and Installation","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT3M43S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/setting-up-a-google-analytics-account"},{"@type":"VideoObject","name":"Installing GA4 manually - 2. Set Up and Installation","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT3M29S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/installing-ga4-manually"},{"@type":"VideoObject","name":"Using Google Tag Manager (GTM) - 2. Set Up and Installation","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT3M22S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/using-google-tag-manager-gtm"},{"@type":"VideoObject","name":"Install GA4 with Universal Analytics via connected accounts - 2. Set Up and Installation","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT4M","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/install-ga4-with-universal-analytics-via-connected-accounts"}],[{"@type":"VideoObject","name":"Accessing Google's demo data - 3. Google Analytics Fundamentals","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT2M30S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/accessing-google-s-demo-data"},{"@type":"VideoObject","name":"How Google Analytics is structured - 3. Google Analytics Fundamentals","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT3M34S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/how-google-analytics-is-structured"},{"@type":"VideoObject","name":"Campaign tracking - 3. Google Analytics Fundamentals","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT4M14S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/campaign-tracking"}],[{"@type":"VideoObject","name":"Home screen and UI navigation - 4. Intro to the User Interface and Reports","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT5M1S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/home-screen-and-ui-navigation"},{"@type":"VideoObject","name":"Realtime - 4. Intro to the User Interface and Reports","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT2M51S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/realtime"}],[{"@type":"VideoObject","name":"Segmentation via comparisons - 5. Filtering and Segmenting Data","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT3M59S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/segmentation-via-comparisons"},{"@type":"VideoObject","name":"Filters and secondary dimensions - 5. Filtering and Segmenting Data","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT4M12S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/filters-and-secondary-dimensions"},{"@type":"VideoObject","name":"Audiences - 5. Filtering and Segmenting Data","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT5M41S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/audiences"}],[{"@type":"VideoObject","name":"Analyzing how to get customers - 6. Lifecycle Reports","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT5M11S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/analyzing-how-to-get-customers"},{"@type":"VideoObject","name":"Engagement reports: Overview, pages, and screens - 6. Lifecycle Reports","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT4M30S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/engagement-reports-overview-pages-and-screens"},{"@type":"VideoObject","name":"Engagement reports: Events - 6. Lifecycle Reports","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT2M36S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/engagement-reports-events"},{"@type":"VideoObject","name":"Analyzing how to convert customers - 6. Lifecycle Reports","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT3M6S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/analyzing-how-to-convert-customers"},{"@type":"VideoObject","name":"Analyzing how to keep customers - 6. Lifecycle Reports","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT3M17S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/analyzing-how-to-keep-customers"}],[{"@type":"VideoObject","name":"Demographics and interests reports - 7. User Reports and Events","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT4M29S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/demographics-and-interests-reports"},{"@type":"VideoObject","name":"Technology, devices, and platforms - 7. User Reports and Events","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT3M50S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/technology-devices-and-platforms"}],[{"@type":"VideoObject","name":"All roads lead here: Analysis Hub - 8. Analysis Hub","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT5M2S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/all-roads-lead-here-analysis-hub"},{"@type":"VideoObject","name":"Pathing analysis - 8. Analysis Hub","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT5M5S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/pathing-analysis"},{"@type":"VideoObject","name":"Funnel visualization analysis - 8. Analysis Hub","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT5M46S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/funnel-visualization-analysis"}],[{"@type":"VideoObject","name":"Enhanced measurement - 9. Configuration Basics","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT1M48S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/enhanced-measurement"},{"@type":"VideoObject","name":"Setting up goals - 9. Configuration Basics","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT3M40S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/setting-up-goals"},{"@type":"VideoObject","name":"Managing user accounts - 9. Configuration Basics","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT2M43S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/managing-user-accounts"}],[{"@type":"VideoObject","name":"Next steps - Conclusion","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT1M17S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/next-steps"}]],"syllabusSections":[{"@type":"Syllabus","name":"Understanding your digital customers with Google Analytics","timeRequired":"PT1M5S"},{"@type":"Syllabus","name":"Why are there two version of this course?","timeRequired":"PT1M7S"},{"@type":"Syllabus","name":"Digital analytics and key concepts","timeRequired":"PT7M12S"},{"@type":"Syllabus","name":"What's new in GA4?","timeRequired":"PT2M33S"},{"@type":"Syllabus","name":"What features are missing from GA4?","timeRequired":"PT3M9S"},{"@type":"Syllabus","name":"Which version should you choose?","timeRequired":"PT1M58S"},{"@type":"Syllabus","name":"Setting up a Google Analytics account","timeRequired":"PT3M43S"},{"@type":"Syllabus","name":"Installing GA4 manually","timeRequired":"PT3M29S"},{"@type":"Syllabus","name":"Using Google Tag Manager (GTM)","timeRequired":"PT3M22S"},{"@type":"Syllabus","name":"Install GA4 with Universal Analytics via connected accounts","timeRequired":"PT4M"},{"@type":"Syllabus","name":"Accessing Google's demo data","timeRequired":"PT2M30S"},{"@type":"Syllabus","name":"How Google Analytics is structured","timeRequired":"PT3M34S"},{"@type":"Syllabus","name":"Campaign tracking","timeRequired":"PT4M14S"},{"@type":"Syllabus","name":"Home screen and UI navigation","timeRequired":"PT5M1S"},{"@type":"Syllabus","name":"Realtime","timeRequired":"PT2M51S"},{"@type":"Syllabus","name":"Segmentation via comparisons","timeRequired":"PT3M59S"},{"@type":"Syllabus","name":"Filters and secondary dimensions","timeRequired":"PT4M12S"},{"@type":"Syllabus","name":"Audiences","timeRequired":"PT5M41S"},{"@type":"Syllabus","name":"Analyzing how to get customers","timeRequired":"PT5M11S"},{"@type":"Syllabus","name":"Engagement reports: Overview, pages, and screens","timeRequired":"PT4M30S"},{"@type":"Syllabus","name":"Engagement reports: Events","timeRequired":"PT2M36S"},{"@type":"Syllabus","name":"Analyzing how to convert customers","timeRequired":"PT3M6S"},{"@type":"Syllabus","name":"Analyzing how to keep customers","timeRequired":"PT3M17S"},{"@type":"Syllabus","name":"Demographics and interests reports","timeRequired":"PT4M29S"},{"@type":"Syllabus","name":"Technology, devices, and platforms","timeRequired":"PT3M50S"},{"@type":"Syllabus","name":"All roads lead here: Analysis Hub","timeRequired":"PT5M2S"},{"@type":"Syllabus","name":"Pathing analysis","timeRequired":"PT5M5S"},{"@type":"Syllabus","name":"Funnel visualization analysis","timeRequired":"PT5M46S"},{"@type":"Syllabus","name":"Enhanced measurement","timeRequired":"PT1M48S"},{"@type":"Syllabus","name":"Setting up goals","timeRequired":"PT3M40S"},{"@type":"Syllabus","name":"Managing user accounts","timeRequired":"PT2M43S"},{"@type":"Syllabus","name":"Next steps","timeRequired":"PT1M17S"}],"aggregateRating":{"@type":"AggregateRating","ratingCount":6391,"ratingValue":4.7,"bestRating":5,"worstRating":1},"review":[{"@type":"Review","author":{"@type":"Person","name":"Pradyutha Kaushik","jobTitle":"Business Analyst | MS Information Systems","url":"https://www.linkedin.com/in/pradyuthakaushik06"},"reviewRating":{"@type":"Rating","ratingValue":5},"reviewBody":"Great","datePublished":"2024-11-13T22:33:48.696Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1},{"@type":"Review","author":{"@type":"Person","name":"Meena S.","jobTitle":"Web Data Analyst @ Toyota North America | SQL, Data Visualization, Business Intelligence, Data Reporting","url":"https://www.linkedin.com/in/meena-solai"},"reviewRating":{"@type":"Rating","ratingValue":4},"reviewBody":"Yes, for beginners, it's good start","datePublished":"2024-11-12T00:34:29.324Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1},{"@type":"Review","author":{"@type":"Person","name":"Berrak Selvi Bäckström ","jobTitle":"","url":"https://se.linkedin.com/in/berrak-selvi-backstrom"},"reviewRating":{"@type":"Rating","ratingValue":5},"reviewBody":"The course is very helpful, and helped me to have better understanding of GA4. Thank you Corey!","datePublished":"2024-11-01T14:21:21.647Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1}],"video":{"@type":"VideoObject","name":"Understanding your digital customers with Google Analytics - Google Analytics 4 (GA4) Essential Training","author":{"@type":"Person","name":"Corey Koberg","description":"Founder & CEO at Merkle|Cardinal Path","jobTitle":"Founder & CEO at Merkle|Cardinal Path","url":"https://www.linkedin.com/in/coreykoberg","image":"https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE","description":"Learn how to use Google Analytics 4 to track, analyze, and report on the online health of your business.","duration":"PT1M5S","datePublished":"2022-06-17","uploadDate":"2022-06-17","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/understanding-your-digital-customers-with-google-analytics"},"educationalLevel":"Beginner","educationalCredentialAwarded":[{"@type":"EducationalOccupationalCredential","name":"LinkedIn Learning Certificate of Completion","url":"https://www.linkedin.com/help/learning/answer/a598944/learning-certificates-of-completion-faqs","credentialCategory":"Certificate","offers":[{"@type":"Offer","category":"Subscription"}]}]} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile " aria-label="Primary"> <a href="https://www.linkedin.com/learning/?trk=learning-course_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="learning-course_nav-header-logo" data-tracking-will-navigate> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> </a> <section class="search-bar relative flex flex-grow h-[40px] bg-cool-gray-20 min-w-0 max-w-full mx-4 rounded-sm babymamabear:mx-0 babymamabear:mb-1.5 babymamabear:bg-color-transparent babymamabear:w-full babymamabear:flex babymamabear:flex-wrap search-bar--minified-mobile" data-current-search-type="LEARNING"> <button class="search-bar__placeholder papabear:hidden text-input w-full mt-1.5 !pl-[14px] border-1 border-solid border-color-border-faint rounded-[2px] h-[40px] max-h-[40px] flex items-center overflow-hidden cursor-text" data-tracking-control-name="learning-course_search-switcher-opener"> <icon class="text-color-icon w-3 h-3 mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/397vrsk6op88l4981ji1xe1qt"></icon> <div class="search-bar__full-placeholder font-sans text-md text-color-text max-w-[calc(100%-40px)] text-left whitespace-nowrap overflow-hidden text-ellipsis">  Search skills, subjects, or software  </div> <span class="sr-only">Expand search</span> </button> <div class="switcher-tabs__trigger-and-tabs babymamabear:flex"> <button aria-expanded="false" class="switcher-tabs__placeholder flex !h-full !py-0 !pl-2 !pr-1.5 border-r-1 border-solid border-r-color-border-faint babymamabear:hidden tab-md papabear:tab-vertical papabear:justify-start cursor-pointer" data-tracking-control-name="learning-course_switcher-tabs-placeholder" aria-describedby="switcher-description"> <span class="switcher-tabs__placeholder-text m-auto"></span> <icon class="switcher-tabs__caret-down-filled onload pointer-events-none block my-auto min-h-[24px] min-w-[24px] h-[24px] babymamabear:hidden" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv"></icon> </button> <div id="switcher-description" class="hidden">This button displays the currently selected search type. When expanded it provides a list of search options that will switch the search inputs to match the current selection. </div>  <div class="switcher-tabs hidden z-[1] w-auto min-w-[160px] mb-1.5 py-1 absolute top-[48px] left-0 border-solid border-1 border-color-border-faint papabear:container-raised babymamabear:static babymamabear:w-[100vw] babymamabear:h-[48px] babymamabear:p-0 overflow-y-hidden overflow-x-auto md:overflow-x-hidden"> <ul class="switcher-tabs__list flex flex-1 items-stretch papabear:flex-col" role="tablist"> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="jobs-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="JOBS" data-tracking-control-name="learning-course_switcher-tabs-jobs-search-switcher" id="job-switcher-tab" role="tab"> Jobs </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="people-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="PEOPLE" data-tracking-control-name="learning-course_switcher-tabs-people-search-switcher" id="people-switcher-tab" role="tab"> People </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="learning-search-panel" aria-selected="true" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer tab-selected" data-switcher-type="LEARNING" data-tracking-control-name="learning-course_switcher-tabs-learning-search-switcher" id="learning-switcher-tab" role="tab"> Learning </button> </li> </ul> <button aria-label="Close" class="switcher-tabs__cancel-btn papabear:hidden block w-6 h-6 m-auto text-color-text-low-emphasis" data-tracking-control-name="learning-course_switcher-tabs-cancel-search-switcher" type="button"> <icon class="switcher-tabs__cancel-icon block w-3 h-3 m-auto onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </div> </div> <section class="base-search-bar w-full h-full" data-searchbar-type="PEOPLE" aria-labelledby="people-switcher-tab" id="people-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/pub/dir" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="First Name" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input" maxlength="500" name="firstName" placeholder="First Name" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Last Name" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input" maxlength="500" name="lastName" placeholder="Last Name" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="trk" value="learning-course_people-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="JOBS" aria-labelledby="job-switcher-tab" id="jobs-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/jobs/search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-form"> <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input keywords-typeahead-input text-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-keywords-typeahead-list" aria-haspopup="listbox" aria-label="Search job titles or companies" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-keywords" maxlength="500" name="keywords" placeholder="Search job titles or companies" role="combobox" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-keywords-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section>  <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Location" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Location" role="combobox" value="Hong Kong" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-location-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="geoId" value="102817007" type="hidden"> <input name="trk" value="learning-course_jobs-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="LEARNING" aria-labelledby="learning-switcher-tab" id="learning-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/learning/search" data-tracking-control-name="learning-course_learning-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Search skills, subjects, or software" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_learning-search-bar_keywords_dismissable-input" maxlength="500" name="keywords" placeholder="Search skills, subjects, or software" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_learning-search-bar_keywords_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input class="nav__search-uoo" name="upsellOrderOrigin" type="hidden"> <input name="trk" value="learning-course_learning-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_learning-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section>  <div aria-live="polite" class="search-bar__live-text sr-only" role="status"></div> </section>  <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 babymamabear:min-w-[50px] "> <a class="nav__button-tertiary btn-md btn-tertiary" href="http://www.linkedin.com/learning/subscription/products?courseSlug=google-analytics-4-ga4-essential-training-14915362&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362&trk=learning-course_nav-header-join&upsellTrk=lil_upsell_nav_subscription&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses" data-tracking-control-name="lil_upsell_nav_subscription" data-tracking-impression-name="lil_upsell_nav_subscription" data-test-live-nav-primary-cta data-tracking-will-navigate> Start free trial </a> <a class="nav__button-secondary btn-md btn-secondary-emphasis" href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses%26trk%3Dlearning-course_similar-courses&fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses&trk=learning-course_nav-header-signin" data-tracking-control-name="learning-course_nav-header-signin" data-tracking-will-navigate> Sign in </a> <a aria-label="Sign in" class="nav__link-person papabear:hidden mamabear:hidden" data-tracking-control-name="learning-course_nav-header-signin" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses%26trk%3Dlearning-course_similar-courses&fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses&trk=learning-course_nav-header-signin"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </a> </div>   </nav> </header>  <div class="cta-banner "> <div class="enterprise-nav"> <div class="enterprise-nav__content-wrapper"> <p id="enterprise-nav-solutions" class="enterprise-nav__content" tabindex="-1"> Solutions for: </p> <a href="https://learning.linkedin.com/for-entire-companies?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-business" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-business">Business</a> <a href="https://learning.linkedin.com/for-higher-education?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-education" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-education">Higher Education</a> <a href="https://learning.linkedin.com/for-governments?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-government" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-government">Government</a> <a href="/learning/subscription/teams?veh=lil_upx&src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-buy" class="enterprise-nav__content" data-test-live-enterprise-upsell="true" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" data-tracking-impression-name="lil_upsell_learning-course_enterprise-nav_teambuy" id="business-nav-buy">Buy for my team</a> </div> </div>   </div> <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <ol class="breadcrumb__list"> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/browse?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>All topics</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/business?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Business</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/marketing-2?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Marketing</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/web-marketing-analytics?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Web Marketing Analytics</a> </li> </ol> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"All topics","item":"https://www.linkedin.com/learning/browse"},{"@type":"ListItem","position":2,"name":"Business","item":"https://www.linkedin.com/learning/topics/business"},{"@type":"ListItem","position":3,"name":"Marketing","item":"https://www.linkedin.com/learning/topics/marketing-2"},{"@type":"ListItem","position":4,"name":"Web Marketing Analytics","item":"https://www.linkedin.com/learning/topics/web-marketing-analytics"}]} </script> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <section class="top-card__image-container"> <img class="top-card__image" alt="Google Analytics 4 (GA4) Essential Training" data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQHQhkxsKjjXYw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1655313437480?e=2147483647&v=beta&t=xcbfAtQEQvPNE749EBVUd0D6Pc__e4MWC6m0t91VorE"> <a class="top-card__overlay-button" data-tracking-control-name="course_preview" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/understanding-your-digital-customers-with-google-analytics?autoplay=true&trk=course_preview"> <span class="top-card__preview-cta "> <icon class="top-card__preview-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l"> </icon> <span class="top-card__preview-cta-text">Preview</span> </span>  </a> </section> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Google Analytics 4 (GA4) Essential Training </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> <div class="top-card__headline-row"> <span class="top-card__headline-row-item top-card__headline-row-item--large">With Corey Koberg</span> <span class="top-card__headline-row-item">Liked by 8,147 users</span> </div> <div class="top-card__headline-row"> <span class="top-card__headline-row-item">Duration: 1h 56m</span> <span class="top-card__headline-row-item">Skill level: Beginner</span> <span class="top-card__headline-row-item">Released: 6/17/2022</span> </div> </h2>   <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a href="http://www.linkedin.com/learning/subscription/products?courseSlug=google-analytics-4-ga4-essential-training-14915362&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362&trk=course_info&upsellTrk=lil_upsell_course_info_subscription" data-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-impression-name="lil_upsell_course_info_subscription" data-litms-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-will-navigate class="top-card__upsell-link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" data-test-live-course-sub-upsell> Start my 1-month free trial </a> <a class="buy-for-your-team-cta__link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary" href="/learning/subscription/teams?veh=lil_upx&src=li-lil-upsell&trk=learning-course_buy-for-your-team-cta" data-tracking-control-name="learning-course_buy-for-your-team-cta" data-tracking-impression-name="lil_upsell_learning-course_buy-for-your-team-cta_teambuy" data-test-live-buy-for-your-team-upsell data-tracking-will-navigate> Buy for my team </a> </div> </div>  </div>   </div> </section> <div class="details mx-details-container-padding"> <section class="core-section-container my-3 course-details">  <h2 class="core-section-container__title section-title"> Course details </h2>  <div class="core-section-container__content break-words"> <section class="show-more-less-html course-details__description" data-max-lines="4"> <div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-4 relative overflow-hidden"> Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to measure traffic, conversions, ad performance and ROI, and to identify how people use your website. Google product expert Corey Koberg covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available—from averages and segments to trends and context. If you want to learn how to get, convert, and retain customers, manage user accounts, and more, join Corey in this course. </div> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--more ml-0.5" data-tracking-control-name="learning-course_show-more-html-btn" aria-label="i18n_show_more" aria-expanded="false">  Show more <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--less ml-0.5" data-tracking-control-name="learning-course_show-less-html-btn" aria-label="i18n_show_less" aria-expanded="true">  Show less <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button>  </section> </div> </section> <section class="core-section-container my-3 course-skills">  <h2 class="core-section-container__title section-title"> Skills you’ll gain </h2>  <div class="core-section-container__content break-words"> <ul class="course-skills__skill-list"> <li class="course-skills__skill-list-item"> <a href="https://www.linkedin.com/learning/topics/google-analytics?trk=learning-course_pill-list" data-tracking-control-name="learning-course_pill-list" data-tracking-will-navigate class="pill flex w-fit mr-[6px] mb-1 hover:no-underline skill-pill"> Google Analytics </a> </li> </ul> </div> </section> <section class="core-section-container my-3">  <h2 class="core-section-container__title section-title"> Earn a sharable certificate </h2>  <div class="core-section-container__content break-words"> <p class="course-certificate__body-paragraph">Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.</p> <div class="course-certificate__image-container"> <img class="course-certificate__certificate-image" alt="Sample certificate" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/52nu8qc7cfcn7vrftr7ttceqt"> <div> <h3 class="course-certificate__detail-list-heading"> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text learning-logo__text--show-on-mobile" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> <span>Certificate of Completion</span> </h3> <ul> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Showcase on your LinkedIn profile under “Licenses and Certificate” section</p> </li> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Download or print out as PDF to share with others</p> </li> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Share as image online to demonstrate your skill</p> </li> </ul> </div> </div> </div> </section> <section class="core-section-container my-3 course-instructors">  <h2 class="core-section-container__title section-title"> Meet the instructor </h2>  <div class="core-section-container__content break-words"> <ul class="course-instructors__list"> <li class="course-instructors__list-item"> <a href="https://www.linkedin.com/in/coreykoberg?trk=learning-course_instructor" target="_self" data-tracking-control-name="learning-course_instructor" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQEKq4gO1U-5PA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516205469767?e=2147483647&v=beta&t=XcbKD2A-YkjloHeGvbYdnM49ehFvoC8TG7g80uXMqkk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Corey Koberg’s instructor page"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Corey Koberg </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Founder & CEO at Merkle|Cardinal Path </h4>   </div>  </a> </li> </ul> </div> </section> <section class="core-section-container my-3 reviews-feed">  <h2 class="core-section-container__title section-title"> Learner reviews </h2>  <div class="core-section-container__content break-words"> <div class="reviews-feed__ratings-summary"> <section class="ratings-summary"> <div class="ratings-summary__overall-rating"> <h3 class="ratings-summary__header"><span class="ratings-summary__rating-average">4.7</span> <span class="ratings-summary__rating-max">out of 5</span></h3> <figure class="ratings-summary__figure"> <span class="star-rating" role="img" aria-label="Rating: 4.7 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7dacecy4xq1otzk8pae2g0hxd"></icon> </span> </span> <figcaption class="ratings-summary__ratings-total">6,391 ratings</figcaption> </figure> </div> <div class="ratings-summary__breakdown"> <div class="ratings-summary__disclaimer"> <div class="tooltip"> <button class="tooltip__trigger ratings-summary__disclaimer-trigger" data-tracking-control-name="toggle_disclaimer" type="button"> <icon class="ratings-summary__disclaimer-icon" data-svg-class-name="ratings-summary__disclaimer-icon-svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/g8uts9v3k83n9e3iyvcxit0k"> </icon> <span class="ratings-summary__disclaimer-text">How are ratings calculated?</span> </button> <span role="tooltip" class="tooltip__popup" aria-hidden="true"> The overall rating is calculated using the average of submitted ratings. Ratings and reviews can only be submitted when non-anonymous learners complete at least 40% of the course. This helps us avoid fake reviews and spam. </span> </div> </div> <ul> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 5 star </figcaption> <progress class="ratings-summary__progress-bar" max="6391" value="5020" aria-valuemin="0" aria-valuenow="5020" aria-valuemax="6391"> Current value: 5,020 </progress> <span class="ratings-summary__rating-count-percent"> 79% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 4 star </figcaption> <progress class="ratings-summary__progress-bar" max="6391" value="1073" aria-valuemin="0" aria-valuenow="1073" aria-valuemax="6391"> Current value: 1,073 </progress> <span class="ratings-summary__rating-count-percent"> 17% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 3 star </figcaption> <progress class="ratings-summary__progress-bar" max="6391" value="241" aria-valuemin="0" aria-valuenow="241" aria-valuemax="6391"> Current value: 241 </progress> <span class="ratings-summary__rating-count-percent"> 4% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 2 star </figcaption> <progress class="ratings-summary__progress-bar" max="6391" value="27" aria-valuemin="0" aria-valuenow="27" aria-valuemax="6391"> Current value: 27 </progress> <span class="ratings-summary__rating-count-percent"> <1% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 1 star </figcaption> <progress class="ratings-summary__progress-bar" max="6391" value="30" aria-valuemin="0" aria-valuenow="30" aria-valuemax="6391"> Current value: 30 </progress> <span class="ratings-summary__rating-count-percent"> <1% </span> </figure> </li> </ul> </div> </section> </div> <ul class="reviews-feed__reviews-list"> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/in/pradyuthakaushik06?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Pradyutha Kaushik  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHoERknG-RJ9Q/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1722309426687?e=2147483647&v=beta&t=8H3J27SXzV6FcxENIysmd-HoKrOJtvcT0-e9Hc0X26E" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Pradyutha Kaushik"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Pradyutha Kaushik  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Business Analyst | MS Information Systems </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> November 13, 2024 </span> </div> <div class="review-card__text"> Great </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Pradyutha Kaushik’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses%26trk%3Dlearning-course_similar-courses&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Pradyutha Kaushik’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses%26trk%3Dlearning-course_similar-courses&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/in/meena-solai?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Meena S.  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Meena S."> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Meena S.  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Web Data Analyst @ Toyota North America | SQL, Data Visualization, Business Intelligence, Data Reporting </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 4 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0hq4l058yoqerjsrssp5pbr0"></icon> </span> </span> </div> <span class="review-card__rating"> 4/5 </span> <span class="review-card__date"> November 12, 2024 </span> </div> <div class="review-card__text"> Yes, for beginners, it's good start </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Meena S.’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses%26trk%3Dlearning-course_similar-courses&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Meena S.’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses%26trk%3Dlearning-course_similar-courses&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://se.linkedin.com/in/berrak-selvi-backstrom?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Berrak Selvi Bäckström  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Berrak Selvi Bäckström"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Berrak Selvi Bäckström  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> November 1, 2024 </span> </div> <div class="review-card__text"> The course is very helpful, and helped me to have better understanding of GA4. Thank you Corey! </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Berrak Selvi Bäckström’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses%26trk%3Dlearning-course_similar-courses&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Berrak Selvi Bäckström’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fgoogle-analytics-4-ga4-essential-training-14915362%3Ftrk%3Dlearning-course_similar-courses%26trk%3Dlearning-course_similar-courses&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> </ul> </div> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4 table-of-contents--with-max-height"> <h2 class="table-of-contents__header"> Contents </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/understanding-your-digital-customers-with-google-analytics?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Understanding your digital customers with Google Analytics </div> <div class="table-of-contents__item-duration"> 1m 5s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/why-are-there-two-version-of-this-course?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Why are there two version of this course? </div> <div class="table-of-contents__item-duration"> 1m 7s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/digital-analytics-and-key-concepts?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Digital analytics and key concepts </div> <div class="table-of-contents__item-duration"> 7m 12s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Google Analytics 4 (GA4) vs. Universal Analytics <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Google Analytics 4 (GA4) vs. Universal Analytics <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/what-s-new-in-ga4?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> What's new in GA4? </div> <div class="table-of-contents__item-duration"> 2m 33s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/what-features-are-missing-from-ga4?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> What features are missing from GA4? </div> <div class="table-of-contents__item-duration"> 3m 9s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/which-version-should-you-choose?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Which version should you choose? </div> <div class="table-of-contents__item-duration"> 1m 58s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Set Up and Installation <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Set Up and Installation <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/setting-up-a-google-analytics-account?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Setting up a Google Analytics account </div> <div class="table-of-contents__item-duration"> 3m 43s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/installing-ga4-manually?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Installing GA4 manually </div> <div class="table-of-contents__item-duration"> 3m 29s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/using-google-tag-manager-gtm?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Using Google Tag Manager (GTM) </div> <div class="table-of-contents__item-duration"> 3m 22s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/install-ga4-with-universal-analytics-via-connected-accounts?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Install GA4 with Universal Analytics via connected accounts </div> <div class="table-of-contents__item-duration"> 4m </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Google Analytics Fundamentals <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Google Analytics Fundamentals <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/accessing-google-s-demo-data?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Accessing Google's demo data </div> <div class="table-of-contents__item-duration"> 2m 30s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/how-google-analytics-is-structured?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> How Google Analytics is structured </div> <div class="table-of-contents__item-duration"> 3m 34s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/campaign-tracking?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Campaign tracking </div> <div class="table-of-contents__item-duration"> 4m 14s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Intro to the User Interface and Reports <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Intro to the User Interface and Reports <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/home-screen-and-ui-navigation?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Home screen and UI navigation </div> <div class="table-of-contents__item-duration"> 5m 1s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/realtime?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Realtime </div> <div class="table-of-contents__item-duration"> 2m 51s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Filtering and Segmenting Data <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Filtering and Segmenting Data <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/segmentation-via-comparisons?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Segmentation via comparisons </div> <div class="table-of-contents__item-duration"> 3m 59s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/filters-and-secondary-dimensions?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Filters and secondary dimensions </div> <div class="table-of-contents__item-duration"> 4m 12s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/audiences?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Audiences </div> <div class="table-of-contents__item-duration"> 5m 41s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 6. Lifecycle Reports <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 6. Lifecycle Reports <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/analyzing-how-to-get-customers?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Analyzing how to get customers </div> <div class="table-of-contents__item-duration"> 5m 11s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/engagement-reports-overview-pages-and-screens?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Engagement reports: Overview, pages, and screens </div> <div class="table-of-contents__item-duration"> 4m 30s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/engagement-reports-events?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Engagement reports: Events </div> <div class="table-of-contents__item-duration"> 2m 36s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/analyzing-how-to-convert-customers?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Analyzing how to convert customers </div> <div class="table-of-contents__item-duration"> 3m 6s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/analyzing-how-to-keep-customers?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Analyzing how to keep customers </div> <div class="table-of-contents__item-duration"> 3m 17s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 7. User Reports and Events <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 7. User Reports and Events <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/demographics-and-interests-reports?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Demographics and interests reports </div> <div class="table-of-contents__item-duration"> 4m 29s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/technology-devices-and-platforms?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Technology, devices, and platforms </div> <div class="table-of-contents__item-duration"> 3m 50s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 8. Analysis Hub <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 8. Analysis Hub <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/all-roads-lead-here-analysis-hub?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> All roads lead here: Analysis Hub </div> <div class="table-of-contents__item-duration"> 5m 2s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/pathing-analysis?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Pathing analysis </div> <div class="table-of-contents__item-duration"> 5m 5s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/funnel-visualization-analysis?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Funnel visualization analysis </div> <div class="table-of-contents__item-duration"> 5m 46s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 9. Configuration Basics <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 9. Configuration Basics <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/enhanced-measurement?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Enhanced measurement </div> <div class="table-of-contents__item-duration"> 1m 48s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/setting-up-goals?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Setting up goals </div> <div class="table-of-contents__item-duration"> 3m 40s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/managing-user-accounts?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Managing user accounts </div> <div class="table-of-contents__item-duration"> 2m 43s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/google-analytics-4-ga4-essential-training-14915362/next-steps?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Next steps </div> <div class="table-of-contents__item-duration"> 1m 17s </div> </div> </a> </li> </ul>  </div> </li> </ul> </section> <section class="aside-section-container mb-4 subscription-value-props-aside-section"> <h2 class="aside-section-container__title section-title"> What’s included </h2>  <div class="aside-section-container__content break-words"> <ul>  <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Test your knowledge</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">10 quizzes</span> </li> <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Learn on the go</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">Access on tablet and phone</span> </li>  </ul> </div> </section> <section class="aside-section-container mb-4 similar-courses-aside-section"> <h2 class="aside-section-container__title section-title"> Similar courses </h2>  <div class="aside-section-container__content break-words"> <ul> <li>  <a href="https://www.linkedin.com/learning/migrating-from-universal-analytics-to-google-analytics-4-ga4?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative h-[54px] w-[95px] "> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQHTFPbVFewuvQ/learning-public-crop_144_256/learning-public-crop_144_256/0/1636053467532?e=2147483647&v=beta&t=Mm8cs-VVZS62inGnfAncLzLcTZItBhdfL6qBGTL0Ti8"> <div class="aside-learning-course-card__duration duration">55m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Migrating from Universal Analytics to Google Analytics 4 (GA4)  </h3>      </div>  </a> </li> <li>  <a href="https://www.linkedin.com/learning/google-analytics-ga4-audience-building-and-segmentation?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative h-[54px] w-[95px] "> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQG61Yqo9D_NSg/learning-public-crop_144_256/learning-public-crop_144_256/0/1632158822197?e=2147483647&v=beta&t=nHwrqJng6Y6WlW0bk-R0EmCXztlJJgVH2igvuleqBgU"> <div class="aside-learning-course-card__duration duration">1h 3m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Google Analytics (GA4): Audience-Building and Segmentation  </h3>      </div>  </a> </li> <li>  <a href="https://www.linkedin.com/learning/remarketing-strategies-with-google-ads-and-analytics?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative h-[54px] w-[95px] "> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQEejybkSXIUsQ/learning-public-crop_144_256/learning-public-crop_144_256/0/1621267915932?e=2147483647&v=beta&t=pRgxor9TxzJOQtcjwJBj8p4kBXmnqdofNXH7AmIkFI8"> <div class="aside-learning-course-card__duration duration">1h 1m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Remarketing Strategies with Google Ads and Analytics  </h3>      </div>  </a> </li> </ul> </div> </section> <section class="aside-section-container mb-4"> <h2 class="aside-section-container__title section-title"> Download courses </h2>  <div class="aside-section-container__content break-words"> <p>Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.</p> <div class="app-links-aside-section__link-container"> <a class="app-links-aside-section__link" href="https://itunes.apple.com/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_app_links&trk=learning-course_apple-app-store" data-tracking-control-name="learning-course_apple-app-store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Download on the App Store" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry" height="42px" width="142px"> </a> <a class="app-links-aside-section__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source%3Dlinkedinlearning%26utm_medium%3DmobileWeb%26utm_campaign%3Dlearning_guest&ct=learning_course_app_links&trk=learning-course_google-play-store" data-tracking-control-name="learning-course_google-play-store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Get it on Google Play" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb" height="42px" width="142px"> </a> </div> </div> </section> </section> </main> <div class="pre-footer "> <section class="core-section-container my-3 price-disclaimer">    <div class="core-section-container__content break-words"> <p class="price-disclaimer__copy"> <sup class="price-disclaimer__copy--sup">*</sup>Price may change based on profile and billing country information entered during Sign In or Registration </p> </div> </section> <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-course_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Business Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/business-analysis-and-strategy?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business Analysis and Strategy </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/business-software-and-tools?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business Software and Tools </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/career-development-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Career Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/customer-service-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Customer Service </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/diversity-equity-and-inclusion-dei?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Diversity, Equity, and Inclusion (DEI) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/finance-and-accounting?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Finance and Accounting </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/human-resources-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Human Resources </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/leadership-and-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Leadership and Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/marketing-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Marketing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/professional-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Professional Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/project-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Project Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/sales-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Sales </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/small-business-and-entrepreneurship?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Small Business and Entrepreneurship </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/training-and-education?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Training and Education </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all business courses" href="https://www.linkedin.com/learning/topics/business?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Creative Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/aec?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> AEC </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/animation-and-illustration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Animation and Illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/audio-and-music?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Audio and Music </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/graphic-design?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Graphic Design </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/motion-graphics-and-vfx?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Motion Graphics and VFX </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/photography-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Photography </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/product-and-manufacturing?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Product and Manufacturing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/user-experience?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> User Experience </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/2015-54?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Video </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/visualization-and-real-time?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Visualization and Real-Time </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/web-design?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Web Design </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all creative courses" href="https://www.linkedin.com/learning/topics/creative?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Technology Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/artificial-intelligence?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Artificial Intelligence (AI) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/cloud-computing-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cloud Computing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/security-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cybersecurity </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/data-science?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Data Science </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/database-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Database Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/devops?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> DevOps </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/hardware?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Hardware </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/it-help-desk-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> IT Help Desk </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/mobile-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Mobile Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/network-and-system-administration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Network and System Administration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/software-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Software Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/web-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Web Development </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all technology courses" href="https://www.linkedin.com/learning/topics/technology?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> </div> </section> </div> <footer class="li-footer bg-transparent w-full "> <ul class="li-footer__list flex flex-wrap flex-row items-start justify-start w-full h-auto min-h-[50px] my-[0px] mx-auto py-3 px-2 papabear:w-[1128px] papabear:p-0"> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <span class="sr-only">LinkedIn</span> <icon class="li-footer__copy-logo text-color-logo-brand-alt inline-block self-center h-[14px] w-[56px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e12h2cd8ac580qen9qdd0qks8"></icon> <span class="li-footer__copy-text flex items-center">© 2024</span> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://about.linkedin.com?trk=d_learning_course_guest_footer-about" data-tracking-control-name="d_learning_course_guest_footer-about" data-tracking-will-navigate> About </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/accessibility?trk=d_learning_course_guest_footer-accessibility" data-tracking-control-name="d_learning_course_guest_footer-accessibility" data-tracking-will-navigate> Accessibility </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/user-agreement?trk=d_learning_course_guest_footer-user-agreement" data-tracking-control-name="d_learning_course_guest_footer-user-agreement" data-tracking-will-navigate> User Agreement </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/privacy-policy?trk=d_learning_course_guest_footer-privacy-policy" data-tracking-control-name="d_learning_course_guest_footer-privacy-policy" data-tracking-will-navigate> Privacy Policy </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/cookie-policy?trk=d_learning_course_guest_footer-cookie-policy" data-tracking-control-name="d_learning_course_guest_footer-cookie-policy" data-tracking-will-navigate> Cookie Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/copyright-policy?trk=d_learning_course_guest_footer-copyright-policy" data-tracking-control-name="d_learning_course_guest_footer-copyright-policy" data-tracking-will-navigate> Copyright Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://brand.linkedin.com/policies?trk=d_learning_course_guest_footer-brand-policy" data-tracking-control-name="d_learning_course_guest_footer-brand-policy" data-tracking-will-navigate> Brand Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/psettings/guest-controls?trk=d_learning_course_guest_footer-guest-controls" data-tracking-control-name="d_learning_course_guest_footer-guest-controls" data-tracking-will-navigate> Guest Controls </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/professional-community-policies?trk=d_learning_course_guest_footer-community-guide" data-tracking-control-name="d_learning_course_guest_footer-community-guide" data-tracking-will-navigate> Community Guidelines </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2">  <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation">  <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <script src="https://static.licdn.com/aero-v1/sc/h/eh08muqvrde4h3hc6koyij5ti" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/awgwgu3fg49q0tcvd24ku87qq" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/81wy0f4hfrhoilx9eqdwg202z" data-module-id="media-player"></script> <code id="trackingData" style="display: none"></code> <code id="alcOnlyData" style="display: none"></code> </body> </html>

CINXE.COM

Google Analytics 4 (GA4) Essential Training Online Class | LinkedIn Learning, formerly Lynda.com