L-Soft - Maestro 101

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class="logocontainer"><a href="default.asp"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/lsoft_135x80.png" class="logo" alt="L-Soft" title="L-Soft"/></a></div> <div class="navigation"> <div class="menuitem" id="products"><a href="listserv.asp">Why LISTSERV</a></div> <div class="menuitem" id="industries" onmouseover="showMenu('industries')">Industries</div> <div id="industries-sub" class="industries-sub"> <div class="sub-center"> <ul class="nav"> <li class="sub"><a href="business.asp">Business</a></li> <li class="sub"><a href="education.asp">Education</a></li> <li class="sub"><a href="government.asp">Government</a></li> <li class="sub"><a href="healthcare.asp">Healthcare</a></li> <li class="sub"><a href="ngo.asp">NGOs</a></li> </ul> </div> </div> <div class="menuitem" id="plans"><a href="plans.asp">Plans</a></div> <div class="menuitem" id="resources" onmouseover="showMenu('resources')">Resources</div> <div id="resources-sub" class="resources-sub"> <div 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id="contact-mobile-top">Contact Us</li> </ul> </div> </div> </div> <div class="content-wrap" id="content" onmouseover="closeAllMenus()"> <div class="content nosplash"> <br/> <div class="column-100"> <div class="padding"> <h1 class="center blue">Maestro 101</h1> <h3 class="center">Learn LISTSERV <a href="maestro.asp">Maestro</a> from the Company that Designed It</h3> <br/> <table class="trademark"> <tr> <td class="center"> <p class="left">LISTSERV <a href="maestro.asp">Maestro</a> is an all-in-one email list management and email marketing platform offered as on-premises software or a cloud-based hosting service.</p> </td> </tr> </table> </div> </div> <div class="clear"></div> <div class="hide-xs"> <div class="column-25n" onclick="goToAnchor('one','1')"> <div class="bubble selected" id="one-trigger">Get Started</div> </div> <div class="column-25n" onclick="goToAnchor('two','2')"> <div class="bubble" id="two-trigger">Create <span class="hide-l">and Customize</span></div> </div> <div class="column-25n" onclick="goToAnchor('three','3')"> <div class="bubble" id="three-trigger"><span class="hide-s">Start</span> Mail Job</div> </div> <div class="column-25n" onclick="goToAnchor('four','4')"> <div class="bubble" id="four-trigger"><span class="hide-m">Define</span> Recipients</div> </div> <div class="column-25n" onclick="goToAnchor('five','5')"> <div class="bubble" id="five-trigger">Design</div> </div> <div class="column-25n" onclick="goToAnchor('six','6')"> <div class="bubble" id="six-trigger"><span class="hide-m">Choose</span> Tracking</div> </div> <div class="column-25n" onclick="goToAnchor('seven','7')"> <div class="bubble" id="seven-trigger"><span class="hide-s">Test and</span> Send</div> </div> <div class="column-25n" onclick="goToAnchor('eight','8')"> <div class="bubble" id="eight-trigger">Analyze</div> </div> <div class="clear"></div> </div> <br/> <div class="column-100"> <div class="padding"> <table class="width-100 nopadding" cellspacing="0" cellpadding="0" border="0"> <tr> <td class="verticalorangeline pad-right top hide-xs"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_verticalorangedot3.png" class="block" alt=""/></td> <td class="width-100 nopadding"> <a name="1" class="anchor"></a> <table> <tr> <td class="pad-right top"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_orangepin.png" alt=""/></td> <td> <div class="speechbubble background-orange"> <h4 class="item left">Get Started</h4> <br/> <p class="item">When you log in to the Maestro interface, you will see the dashboard, which is your hub for managing all of your email marketing campaigns.</p> </div> </td> </tr> </table> <br/> <br/> <div class="slideshow" id="one"> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_dashboard.jpg" alt="LISTSERV Maestro Dashboard" title="LISTSERV Maestro Dashboard" class="width-100"/><br/><p class="caption">All mail jobs, subscriber lists and reports are available on the dashboard for quick and easy access. You can also see the jobs that are due next, making it easy to set priorities.</p></div> </div> <br/> <br/> </td> </tr> <tr> <td class="verticalorangeline pad-right top hide-xs"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_verticalorangedot3.png" class="block" alt=""/></td> <td class="width-100 nopadding"> <a name="2" class="anchor"></a> <table> <tr> <td class="pad-right top"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_orangepin.png" alt=""/></td> <td> <div class="speechbubble background-orange"> <h4 class="item left">Create and Customize</h4> <br/> <p class="item">Create your lists and customize the settings to fit your needs. Those with prior LISTSERV subscriptions can use lists they have already established. Integrate with your databases, email contact lists and more.</p> </div> </td> </tr> </table> <br/> <br/> <div class="slideshow" id="two"> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_listcreation.jpg" alt="LISTSERV Maestro List Creation" title="LISTSERV Maestro List Creation" class="width-100"/><br/><p class="caption">You can create any number of profile fields for your lists and create sophisticated target groups based on your subscriber profiles and demographic data.</p></div> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_collaboration.jpg" alt="LISTSERV Maestro Team Collaboration" title="LISTSERV Maestro Team Collaboration" class="width-100"/><br/><p class="caption">LISTSERV Maestro is a multi-user platform and allows you to assign different roles and tasks for your team members, including content creation, tracking decisions and testing.</p></div> </div> <table class="width-100"> <tr> <td class="width-50 right"><div id="two-prev" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_prev.png" alt="Previous" title="Previous"/></div></td> <td class="width-50 left"><div id="two-next" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_next.png" alt="Next" title="Next"/></div></td> </tr> </table> <br/> <br/> </td> </tr> <tr> <td class="verticalorangeline pad-right top hide-xs"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_verticalorangedot3.png" class="block" alt=""/></td> <td class="width-100 nopadding"> <a name="3" class="anchor"></a> <table> <tr> <td class="pad-right top"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_orangepin.png" alt=""/></td> <td> <div class="speechbubble background-orange"> <h4 class="item left">Start Your Mail Job</h4> <br/> <p class="item">Click "New" and select the type of mail job you'd like to start. You will be provided with an easy, step-by-step job creation process.</p> </div> </td> </tr> </table> <br/> <br/> <div class="slideshow" id="three"> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_jobcreation.jpg" alt="LISTSERV Maestro Job Creation" title="LISTSERV Maestro Job Creation" class="width-100"/><br/><p class="caption">The pulldown navigation menu allows you to start a new mailing or to access your subscriber lists, email templates and reports.</p></div> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_workflow.jpg" alt="LISTSERV Maestro Job Workflow" title="LISTSERV Maestro Job Workflow" class="width-100"/><br/><p class="caption">Once you begin your job, LISTSERV Maestro will walk you through a clear step-by-step process.</p></div> </div> <table class="width-100"> <tr> <td class="width-50 right"><div id="three-prev" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_prev.png" alt="Previous" title="Previous"/></div></td> <td class="width-50 left"><div id="three-next" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_next.png" alt="Next" title="Next"/></div></td> </tr> </table> <br/> <br/> </td> </tr> <tr> <td class="verticalorangeline pad-right top hide-xs"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_verticalorangedot3.png" class="block" alt=""/></td> <td class="width-100 nopadding"> <a name="4" class="anchor"></a> <table> <tr> <td class="pad-right top"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_orangepin.png" alt=""/></td> <td> <div class="speechbubble background-orange"> <h4 class="item left">Define Recipients</h4> <br/> <p class="item">Choose recipients based on demographic information or interaction with previous mailings. Or simply send to previously established LISTSERV lists. The options are endless.</p> </div> </td> </tr> </table> <br/> <br/> <div class="slideshow" id="four"> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_subscribers.jpg" alt="LISTSERV Maestro Subscriber Statistics" title="LISTSERV Maestro Subscriber Statistics" class="width-100"/><br/><p class="caption">The built-in subscriber warehouse allows you to see how your lists have grown over time and how many people have joined or left your list.</p></div> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_demographics.jpg" alt="LISTSERV Maestro Demographics" title="LISTSERV Maestro Demographics" class="width-100"/><br/><p class="caption">You can easily create a variety of demographic reports of your subscribers and define target groups based on this data.</p></div> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_targetgroup.jpg" alt="LISTSERV Maestro Target Groups" title="LISTSERV Maestro Target Groups" class="width-100"/><br/><p class="caption">You can also conduct drip marketing campaigns by setting up new mailings based on interactions with previous mailings.</p></div> </div> <table class="width-100"> <tr> <td class="width-50 right"><div id="four-prev" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_prev.png" alt="Previous" title="Previous"/></div></td> <td class="width-50 left"><div id="four-next" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_next.png" alt="Next" title="Next"/></div></td> </tr> </table> <br/> <br/> </td> </tr> <tr> <td class="verticalorangeline pad-right top hide-xs"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_verticalorangedot3.png" class="block" alt=""/></td> <td class="width-100 nopadding"> <a name="5" class="anchor"></a> <table> <tr> <td class="pad-right top"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_orangepin.png" alt=""/></td> <td> <div class="speechbubble background-orange"> <h4 class="item left">Design</h4> <br/> <p class="item">Craft your newsletters from scratch or customize one of the built-in email templates. Design reusable headers and footers with company logos and links for future mailings.</p> </div> </td> </tr> </table> <br/> <br/> <div class="slideshow" id="five"> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_announcement_templates.jpg" alt="LISTSERV Maestro Announcement Templates" title="LISTSERV Maestro Announcement Templates" class="width-100"/><br/><p class="caption">The template library in LISTSERV Maestro comes with more than 75 HTML newsletter and announcement templates.</p></div> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_newsletter_templates.jpg" alt="LISTSERV Maestro Newsletter Templates" title="LISTSERV Maestro Newsletter Templates" class="width-100"/><br/><p class="caption">The templates offer a variety of layout styles and color schemes that can be used as-is or modified according to your needs.</p></div> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_contentdesign.jpg" alt="LISTSERV Maestro Content Design" title="LISTSERV Maestro Content Design" class="width-100"/><br/><p class="caption">The integrated content editor makes it easy to create newsletters without any coding knowledge. The fully responsive message templates adjust to screens of any size, providing a smooth and enjoyable reader experience.</p></div> </div> <table class="width-100"> <tr> <td class="width-50 right"><div id="five-prev" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_prev.png" alt="Previous" title="Previous"/></div></td> <td class="width-50 left"><div id="five-next" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_next.png" alt="Next" title="Next"/></div></td> </tr> </table> <br/> <br/> </td> </tr> <tr> <td class="verticalorangeline pad-right top hide-xs"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_verticalorangedot3.png" class="block" alt=""/></td> <td class="width-100 nopadding"> <a name="6" class="anchor"></a> <table> <tr> <td class="pad-right top"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_orangepin.png" alt=""/></td> <td> <div class="speechbubble background-orange"> <h4 class="item left">Choose Tracking</h4> <br/> <p class="item">Select the type of tracking you wish to use. You can track opens, clicks, conversions and even how many people shared your content on social media.</p> </div> </td> </tr> </table> <br/> <br/> <div class="slideshow" id="six"> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_trackingtype.jpg" alt="LISTSERV Maestro Tracking Type" title="LISTSERV Maestro Tracking Type" class="width-100"/><br/><p class="caption">LISTSERV Maestro offers multiple tracking levels to ensure that your data collection aligns with all applicable privacy laws in your jurisdiction.</p></div> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_trackingsummary.jpg" alt="LISTSERV Maestro Tracking Summary" title="LISTSERV Maestro Tracking Summary" class="width-100"/><br/><p class="caption">You can decide exactly what aspects of your campaigns to track, including opens, clicks, conversions, forwards and social media shares.</p></div> </div> <table class="width-100"> <tr> <td class="width-50 right"><div id="six-prev" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_prev.png" alt="Previous" title="Previous"/></div></td> <td class="width-50 left"><div id="six-next" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_next.png" alt="Next" title="Next"/></div></td> </tr> </table> <br/> <br/> </td> </tr> <tr> <td class="verticalorangeline pad-right top hide-xs"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_verticalorangedot3.png" class="block" alt=""/></td> <td class="width-100 nopadding"> <a name="7" class="anchor"></a> <table> <tr> <td class="pad-right top"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_orangepin.png" alt=""/></td> <td> <div class="speechbubble background-orange"> <h4 class="item left">Test and Send</h4> <br/> <p class="item">Send formal test messages of your newsletter to your own email addresses for quality control before you schedule the delivery of your mailing.</p> </div> </td> </tr> </table> <br/> <br/> <div class="slideshow" id="seven"> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_socialmedia.jpg" alt="LISTSERV Maestro Social Media Sharing" title="LISTSERV Maestro Social Media Sharing" class="width-100"/><br/><p class="caption">Add your social media accounts for time-saving simultaneous postings. Your subscribers can even share your messages with their followers through their own social networks.</p></div> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_scheduling.jpg" alt="LISTSERV Maestro Scheduling" title="LISTSERV Maestro Scheduling" class="width-100"/><br/><p class="caption">Work efficiently by creating your mailing ahead of time and scheduling its delivery for a future date and time.</p></div> </div> <table class="width-100"> <tr> <td class="width-50 right"><div id="seven-prev" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_prev.png" alt="Previous" title="Previous"/></div></td> <td class="width-50 left"><div id="seven-next" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_next.png" alt="Next" title="Next"/></div></td> </tr> </table> <br/> <br/> </td> </tr> <tr> <td class="verticalorangeline pad-right top hide-xs"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_verticalorangedot3.png" class="block" alt=""/></td> <td class="width-100 nopadding"> <a name="8" class="anchor"></a> <table> <tr> <td class="pad-right top"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_orangepin.png" alt=""/></td> <td> <div class="speechbubble background-orange"> <h4 class="item left">Analyze</h4> <br/> <p class="item">After your mailing has been sent, check your tracking statistics in real time. See who opened your email, how many people clicked on embedded links and shared your content on social media. Use this information to frame future campaigns.</p> </div> </td> </tr> </table> <br/> <br/> <div class="slideshow" id="eight"> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_trackingdetail.jpg" alt="LISTSERV Maestro Tracking Details" title="LISTSERV Maestro Tracking Details" class="width-100"/><br/><p class="caption">The LISTSERV Maestro tracking reports include details about open, click, bounce and unsubscribe rates.</p></div> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_trackingoverview.jpg" alt="LISTSERV Maestro Overview Report" title="LISTSERV Maestro Overview Report" class="width-100"/><br/><p class="caption">You can create virtually any type of custom report and compare the results of multiple mailings over time.</p></div> <div class="center"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/maestro_10_trackingtime.jpg" alt="LISTSERV Maestro Multidimensional Analytics" title="LISTSERV Maestro Multidimensional Analytics" class="width-100"/><br/><p class="caption">The multidimensional tracking reports can show average rates per month, week, day, or even day of the week or hour of the day, allowing you to pinpoint optimal delivery times to reach your subscribers.</p></div> </div> <table class="width-100"> <tr> <td class="width-50 right"><div id="eight-prev" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_prev.png" alt="Previous" title="Previous"/></div></td> <td class="width-50 left"><div id="eight-next" class="pointer"><img src="/web/20240117151745im_/https://www.lsoft.com/go/images/icon_next.png" alt="Next" title="Next"/></div></td> </tr> </table> </td> </tr> </table> </div> </div> <div class="clear"></div> <br/> <br/> <div class="column-50"> <div class="padding"><div class="center"><a href="plans.asp"><div class="button-margin"><span class="button-orange">Pick a Plan</span></div></a></div></div> </div> 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