What is Customer Feedback? How to Collect It and Best Examples

<!doctype html> <html lang="en-US" class="scroll-smooth"> <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1">  <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;700&family=Noto+Sans+JP:wght@400;700&family=Sora:wght@300;400;500;700;800&display=swap" media="print" onload="this.media='all'" rel="stylesheet">  <meta name="google-site-verification" content="1EyfdYqh8v5CZz1pAO8vUYCGA0dIf_sFUDZeJGHVrMQ" />  <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.1/jquery.min.js"></script>  <script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script> <script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/64c4277f45fc6bf8.js"></script> <link rel="stylesheet" href="https://www.pendo.io/wp-content/themes/timber-sage-starter/glide/glide.core.min.css"> <link rel="stylesheet" href="https://www.pendo.io/wp-content/themes/timber-sage-starter/glide/glide.theme.min.css"> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= ' https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MBJ22KN'); </script> <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="fba2d6d3-b222-40ea-85ee-9f66dfdeb960" ></script> <script type="text/javascript"> function OptanonWrapper() { } </script> <script type="text/javascript"> (function() { var didInit = false; function initMunchkin() { if(didInit === false) { didInit = true; Munchkin.init('185-LQW-370', { 'domainLevel':'2' }); } } var s = document.createElement('script'); s.type = 'text/javascript'; s.async = true; s.src = '//munchkin.marketo.net/munchkin.js'; s.onreadystatechange = function() { if (this.readyState == 'complete' || this.readyState == 'loaded') { initMunchkin(); } }; s.onload = initMunchkin; document.getElementsByTagName('head')[0].appendChild(s); })(); </script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>What is Customer Feedback? How to Collect It and Best Examples</title> <meta name="description" content="Learn what customer feedback is, how to collect it effectively, and see top examples. Enhance your business with actionable insights." /> <link rel="canonical" href="https://www.pendo.io/glossary/customer-feedback/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="What is Customer Feedback? How to Collect It and Best Examples" /> <meta property="og:description" content="Learn what customer feedback is, how to collect it effectively, and see top examples. Enhance your business with actionable insights." /> <meta property="og:url" content="https://www.pendo.io/glossary/customer-feedback/" /> <meta property="og:site_name" content="Pendo.io" /> <meta property="article:publisher" content="https://www.facebook.com/Pendoio/" /> <meta property="article:modified_time" content="2024-10-07T13:55:51+00:00" /> <meta property="og:image" content="https://www.pendo.io/wp-content/uploads/2019/08/image4.png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@pendoio" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.pendo.io/glossary/customer-feedback/","url":"https://www.pendo.io/glossary/customer-feedback/","name":"What is Customer Feedback? How to Collect It and Best Examples","isPartOf":{"@id":"https://www.pendo.io/#website"},"primaryImageOfPage":{"@id":"https://www.pendo.io/glossary/customer-feedback/#primaryimage"},"image":{"@id":"https://www.pendo.io/glossary/customer-feedback/#primaryimage"},"thumbnailUrl":"https://www.pendo.io/wp-content/uploads/2019/08/image4.png","datePublished":"2019-08-08T19:19:25+00:00","dateModified":"2024-10-07T13:55:51+00:00","description":"Learn what customer feedback is, how to collect it effectively, and see top examples. Enhance your business with actionable insights.","breadcrumb":{"@id":"https://www.pendo.io/glossary/customer-feedback/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://www.pendo.io/glossary/customer-feedback/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.pendo.io/glossary/customer-feedback/#primaryimage","url":"https://www.pendo.io/wp-content/uploads/2019/08/image4.png","contentUrl":"https://www.pendo.io/wp-content/uploads/2019/08/image4.png","width":401,"height":348},{"@type":"BreadcrumbList","@id":"https://www.pendo.io/glossary/customer-feedback/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.pendo.io/"},{"@type":"ListItem","position":2,"name":"Glossary Pages","item":"https://www.pendo.io/glossary/"},{"@type":"ListItem","position":3,"name":"Customer feedback"}]},{"@type":"WebSite","@id":"https://www.pendo.io/#website","url":"https://www.pendo.io/","name":"Pendo.io","description":"","publisher":{"@id":"https://www.pendo.io/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.pendo.io/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.pendo.io/#organization","name":"Pendo","url":"https://www.pendo.io/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.pendo.io/#/schema/logo/image/","url":"","contentUrl":"","caption":"Pendo"},"image":{"@id":"https://www.pendo.io/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Pendoio/","https://x.com/pendoio","https://www.instagram.com/pendo.io/","https://www.linkedin.com/company/pendo-io","https://www.crunchbase.com/organization/pendo-io"]}]}</script>  <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.pendo.io\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.pendo.io/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1' media='all' /> <style id='safe-svg-svg-icon-style-inline-css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #fff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--transparent: transparent;--wp--preset--color--current: currentcolor;--wp--preset--color--gray-0: #ffffff;--wp--preset--color--gray-1: #f5f6ff;--wp--preset--color--gray-2: #efeef2;--wp--preset--color--gray-3: #979797;--wp--preset--color--gray-4: #060119;--wp--preset--color--blue-0: #f5f6ff;--wp--preset--color--blue-1: #c7c8f6;--wp--preset--color--blue-2: #8f90ec;--wp--preset--color--blue-3: #4546e0;--wp--preset--color--purple-0: #f9f6fd;--wp--preset--color--purple-1: #dcc9fa;--wp--preset--color--purple-2: #b993f5;--wp--preset--color--purple-3: #8b4bef;--wp--preset--color--purple-4: #753fcb;--wp--preset--color--purpledark-0: #c6c1db;--wp--preset--color--purpledark-1: #aca2cb;--wp--preset--color--purpledark-2: #432277;--wp--preset--color--purpledark-3: #2a1567;--wp--preset--color--purpledark-4: #220b5c;--wp--preset--color--purpledark-5: #17044a;--wp--preset--color--magenta-0: #ffeeff;--wp--preset--color--magenta-1: #f3cdf2;--wp--preset--color--magenta-2: #e69be5;--wp--preset--color--magenta-3: #d658d3;--wp--preset--color--magenta-4: #b52eb1;--wp--preset--color--pink-0: #ff4876;--wp--preset--color--pink-1: #de2864;--wp--preset--color--pink-2: #c22357;--wp--preset--color--orange-0: #fff2e1;--wp--preset--color--orange-1: #ffddb3;--wp--preset--color--orange-2: #ffba66;--wp--preset--color--orange-3: #ff8c00;--wp--preset--color--error-0: #f99;--wp--preset--color--error-1: #e62e00;--wp--preset--color--error-2: #bf2600;--wp--preset--color--error-3: #841a00;--wp--preset--color--valid-0: #fafdfc;--wp--preset--color--valid-1: #ecf3ee;--wp--preset--color--valid-2: #36b370;--wp--preset--color--valid-3: #008842;--wp--preset--color--valid-4: #1a6343;--wp--preset--color--warning-0: #fffef9;--wp--preset--color--warning-1: #fffae6;--wp--preset--color--warning-2: #ffab00;--wp--preset--color--warning-3: #b26100;--wp--preset--color--warning-4: #774100;--wp--preset--color--information-0: #fffef9;--wp--preset--color--information-1: #e6fcff;--wp--preset--color--information-2: #00b8d9;--wp--preset--color--information-3: #008da6;--wp--preset--color--information-4: #005b6b;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--12: 12px;--wp--preset--font-size--13: 13px;--wp--preset--font-size--14: 14px;--wp--preset--font-size--15: 15px;--wp--preset--font-size--16: 16px;--wp--preset--font-size--18: 18px;--wp--preset--font-size--20: 20px;--wp--preset--font-size--22: 22px;--wp--preset--font-size--24: 24px;--wp--preset--font-size--26: 26px;--wp--preset--font-size--28: 28px;--wp--preset--font-size--30: 30px;--wp--preset--font-size--32: 32px;--wp--preset--font-size--36: 36px;--wp--preset--font-size--40: 40px;--wp--preset--font-size--44: 44px;--wp--preset--font-size--48: 48px;--wp--preset--font-size--56: 56px;--wp--preset--font-family--inter: Inter,sans-serif;--wp--preset--font-family--sora: Sora,sans-serif;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){margin-left: auto !important;margin-right: auto !important;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:root :where(body){padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}a:where(:not(.wp-element-button)){text-decoration: underline;}:root :where(.wp-element-button, .wp-block-button__link){background-color: #32373c;border-width: 0;color: #fff;font-family: inherit;font-size: inherit;line-height: inherit;padding: calc(0.667em + 2px) calc(1.333em + 2px);text-decoration: none;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-transparent-color{color: var(--wp--preset--color--transparent) !important;}.has-current-color{color: var(--wp--preset--color--current) !important;}.has-gray-0-color{color: var(--wp--preset--color--gray-0) !important;}.has-gray-1-color{color: var(--wp--preset--color--gray-1) !important;}.has-gray-2-color{color: var(--wp--preset--color--gray-2) !important;}.has-gray-3-color{color: var(--wp--preset--color--gray-3) !important;}.has-gray-4-color{color: var(--wp--preset--color--gray-4) !important;}.has-blue-0-color{color: var(--wp--preset--color--blue-0) !important;}.has-blue-1-color{color: var(--wp--preset--color--blue-1) !important;}.has-blue-2-color{color: var(--wp--preset--color--blue-2) !important;}.has-blue-3-color{color: var(--wp--preset--color--blue-3) !important;}.has-purple-0-color{color: var(--wp--preset--color--purple-0) !important;}.has-purple-1-color{color: var(--wp--preset--color--purple-1) !important;}.has-purple-2-color{color: var(--wp--preset--color--purple-2) !important;}.has-purple-3-color{color: var(--wp--preset--color--purple-3) !important;}.has-purple-4-color{color: var(--wp--preset--color--purple-4) !important;}.has-purpledark-0-color{color: var(--wp--preset--color--purpledark-0) !important;}.has-purpledark-1-color{color: var(--wp--preset--color--purpledark-1) !important;}.has-purpledark-2-color{color: var(--wp--preset--color--purpledark-2) !important;}.has-purpledark-3-color{color: var(--wp--preset--color--purpledark-3) !important;}.has-purpledark-4-color{color: var(--wp--preset--color--purpledark-4) !important;}.has-purpledark-5-color{color: var(--wp--preset--color--purpledark-5) !important;}.has-magenta-0-color{color: var(--wp--preset--color--magenta-0) !important;}.has-magenta-1-color{color: var(--wp--preset--color--magenta-1) !important;}.has-magenta-2-color{color: var(--wp--preset--color--magenta-2) !important;}.has-magenta-3-color{color: var(--wp--preset--color--magenta-3) !important;}.has-magenta-4-color{color: var(--wp--preset--color--magenta-4) !important;}.has-pink-0-color{color: var(--wp--preset--color--pink-0) !important;}.has-pink-1-color{color: var(--wp--preset--color--pink-1) !important;}.has-pink-2-color{color: var(--wp--preset--color--pink-2) !important;}.has-orange-0-color{color: var(--wp--preset--color--orange-0) !important;}.has-orange-1-color{color: var(--wp--preset--color--orange-1) !important;}.has-orange-2-color{color: var(--wp--preset--color--orange-2) !important;}.has-orange-3-color{color: var(--wp--preset--color--orange-3) !important;}.has-error-0-color{color: var(--wp--preset--color--error-0) !important;}.has-error-1-color{color: var(--wp--preset--color--error-1) !important;}.has-error-2-color{color: var(--wp--preset--color--error-2) !important;}.has-error-3-color{color: var(--wp--preset--color--error-3) !important;}.has-valid-0-color{color: var(--wp--preset--color--valid-0) !important;}.has-valid-1-color{color: var(--wp--preset--color--valid-1) !important;}.has-valid-2-color{color: var(--wp--preset--color--valid-2) !important;}.has-valid-3-color{color: var(--wp--preset--color--valid-3) !important;}.has-valid-4-color{color: var(--wp--preset--color--valid-4) !important;}.has-warning-0-color{color: var(--wp--preset--color--warning-0) !important;}.has-warning-1-color{color: var(--wp--preset--color--warning-1) !important;}.has-warning-2-color{color: var(--wp--preset--color--warning-2) !important;}.has-warning-3-color{color: var(--wp--preset--color--warning-3) !important;}.has-warning-4-color{color: var(--wp--preset--color--warning-4) !important;}.has-information-0-color{color: var(--wp--preset--color--information-0) !important;}.has-information-1-color{color: var(--wp--preset--color--information-1) !important;}.has-information-2-color{color: var(--wp--preset--color--information-2) !important;}.has-information-3-color{color: var(--wp--preset--color--information-3) !important;}.has-information-4-color{color: var(--wp--preset--color--information-4) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-transparent-background-color{background-color: var(--wp--preset--color--transparent) !important;}.has-current-background-color{background-color: var(--wp--preset--color--current) !important;}.has-gray-0-background-color{background-color: var(--wp--preset--color--gray-0) !important;}.has-gray-1-background-color{background-color: var(--wp--preset--color--gray-1) !important;}.has-gray-2-background-color{background-color: var(--wp--preset--color--gray-2) !important;}.has-gray-3-background-color{background-color: var(--wp--preset--color--gray-3) !important;}.has-gray-4-background-color{background-color: var(--wp--preset--color--gray-4) !important;}.has-blue-0-background-color{background-color: var(--wp--preset--color--blue-0) !important;}.has-blue-1-background-color{background-color: var(--wp--preset--color--blue-1) !important;}.has-blue-2-background-color{background-color: var(--wp--preset--color--blue-2) !important;}.has-blue-3-background-color{background-color: var(--wp--preset--color--blue-3) !important;}.has-purple-0-background-color{background-color: var(--wp--preset--color--purple-0) !important;}.has-purple-1-background-color{background-color: var(--wp--preset--color--purple-1) !important;}.has-purple-2-background-color{background-color: var(--wp--preset--color--purple-2) !important;}.has-purple-3-background-color{background-color: var(--wp--preset--color--purple-3) !important;}.has-purple-4-background-color{background-color: var(--wp--preset--color--purple-4) !important;}.has-purpledark-0-background-color{background-color: var(--wp--preset--color--purpledark-0) !important;}.has-purpledark-1-background-color{background-color: var(--wp--preset--color--purpledark-1) !important;}.has-purpledark-2-background-color{background-color: var(--wp--preset--color--purpledark-2) !important;}.has-purpledark-3-background-color{background-color: var(--wp--preset--color--purpledark-3) !important;}.has-purpledark-4-background-color{background-color: var(--wp--preset--color--purpledark-4) !important;}.has-purpledark-5-background-color{background-color: var(--wp--preset--color--purpledark-5) !important;}.has-magenta-0-background-color{background-color: var(--wp--preset--color--magenta-0) !important;}.has-magenta-1-background-color{background-color: var(--wp--preset--color--magenta-1) !important;}.has-magenta-2-background-color{background-color: var(--wp--preset--color--magenta-2) !important;}.has-magenta-3-background-color{background-color: var(--wp--preset--color--magenta-3) !important;}.has-magenta-4-background-color{background-color: var(--wp--preset--color--magenta-4) !important;}.has-pink-0-background-color{background-color: var(--wp--preset--color--pink-0) !important;}.has-pink-1-background-color{background-color: var(--wp--preset--color--pink-1) !important;}.has-pink-2-background-color{background-color: var(--wp--preset--color--pink-2) !important;}.has-orange-0-background-color{background-color: var(--wp--preset--color--orange-0) !important;}.has-orange-1-background-color{background-color: var(--wp--preset--color--orange-1) !important;}.has-orange-2-background-color{background-color: var(--wp--preset--color--orange-2) !important;}.has-orange-3-background-color{background-color: var(--wp--preset--color--orange-3) !important;}.has-error-0-background-color{background-color: var(--wp--preset--color--error-0) !important;}.has-error-1-background-color{background-color: var(--wp--preset--color--error-1) !important;}.has-error-2-background-color{background-color: var(--wp--preset--color--error-2) !important;}.has-error-3-background-color{background-color: var(--wp--preset--color--error-3) !important;}.has-valid-0-background-color{background-color: var(--wp--preset--color--valid-0) !important;}.has-valid-1-background-color{background-color: var(--wp--preset--color--valid-1) !important;}.has-valid-2-background-color{background-color: var(--wp--preset--color--valid-2) !important;}.has-valid-3-background-color{background-color: var(--wp--preset--color--valid-3) !important;}.has-valid-4-background-color{background-color: var(--wp--preset--color--valid-4) !important;}.has-warning-0-background-color{background-color: var(--wp--preset--color--warning-0) !important;}.has-warning-1-background-color{background-color: var(--wp--preset--color--warning-1) !important;}.has-warning-2-background-color{background-color: var(--wp--preset--color--warning-2) !important;}.has-warning-3-background-color{background-color: var(--wp--preset--color--warning-3) !important;}.has-warning-4-background-color{background-color: var(--wp--preset--color--warning-4) !important;}.has-information-0-background-color{background-color: var(--wp--preset--color--information-0) !important;}.has-information-1-background-color{background-color: var(--wp--preset--color--information-1) !important;}.has-information-2-background-color{background-color: var(--wp--preset--color--information-2) !important;}.has-information-3-background-color{background-color: var(--wp--preset--color--information-3) !important;}.has-information-4-background-color{background-color: var(--wp--preset--color--information-4) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-transparent-border-color{border-color: var(--wp--preset--color--transparent) !important;}.has-current-border-color{border-color: var(--wp--preset--color--current) !important;}.has-gray-0-border-color{border-color: var(--wp--preset--color--gray-0) !important;}.has-gray-1-border-color{border-color: var(--wp--preset--color--gray-1) !important;}.has-gray-2-border-color{border-color: var(--wp--preset--color--gray-2) !important;}.has-gray-3-border-color{border-color: var(--wp--preset--color--gray-3) !important;}.has-gray-4-border-color{border-color: var(--wp--preset--color--gray-4) !important;}.has-blue-0-border-color{border-color: var(--wp--preset--color--blue-0) !important;}.has-blue-1-border-color{border-color: var(--wp--preset--color--blue-1) !important;}.has-blue-2-border-color{border-color: var(--wp--preset--color--blue-2) !important;}.has-blue-3-border-color{border-color: var(--wp--preset--color--blue-3) !important;}.has-purple-0-border-color{border-color: var(--wp--preset--color--purple-0) !important;}.has-purple-1-border-color{border-color: var(--wp--preset--color--purple-1) !important;}.has-purple-2-border-color{border-color: var(--wp--preset--color--purple-2) !important;}.has-purple-3-border-color{border-color: var(--wp--preset--color--purple-3) !important;}.has-purple-4-border-color{border-color: var(--wp--preset--color--purple-4) !important;}.has-purpledark-0-border-color{border-color: var(--wp--preset--color--purpledark-0) !important;}.has-purpledark-1-border-color{border-color: var(--wp--preset--color--purpledark-1) !important;}.has-purpledark-2-border-color{border-color: var(--wp--preset--color--purpledark-2) !important;}.has-purpledark-3-border-color{border-color: var(--wp--preset--color--purpledark-3) !important;}.has-purpledark-4-border-color{border-color: var(--wp--preset--color--purpledark-4) !important;}.has-purpledark-5-border-color{border-color: var(--wp--preset--color--purpledark-5) !important;}.has-magenta-0-border-color{border-color: var(--wp--preset--color--magenta-0) !important;}.has-magenta-1-border-color{border-color: var(--wp--preset--color--magenta-1) !important;}.has-magenta-2-border-color{border-color: var(--wp--preset--color--magenta-2) !important;}.has-magenta-3-border-color{border-color: var(--wp--preset--color--magenta-3) !important;}.has-magenta-4-border-color{border-color: var(--wp--preset--color--magenta-4) !important;}.has-pink-0-border-color{border-color: var(--wp--preset--color--pink-0) !important;}.has-pink-1-border-color{border-color: var(--wp--preset--color--pink-1) !important;}.has-pink-2-border-color{border-color: var(--wp--preset--color--pink-2) !important;}.has-orange-0-border-color{border-color: var(--wp--preset--color--orange-0) !important;}.has-orange-1-border-color{border-color: var(--wp--preset--color--orange-1) !important;}.has-orange-2-border-color{border-color: var(--wp--preset--color--orange-2) !important;}.has-orange-3-border-color{border-color: var(--wp--preset--color--orange-3) !important;}.has-error-0-border-color{border-color: var(--wp--preset--color--error-0) !important;}.has-error-1-border-color{border-color: var(--wp--preset--color--error-1) !important;}.has-error-2-border-color{border-color: var(--wp--preset--color--error-2) !important;}.has-error-3-border-color{border-color: var(--wp--preset--color--error-3) !important;}.has-valid-0-border-color{border-color: var(--wp--preset--color--valid-0) !important;}.has-valid-1-border-color{border-color: var(--wp--preset--color--valid-1) !important;}.has-valid-2-border-color{border-color: var(--wp--preset--color--valid-2) !important;}.has-valid-3-border-color{border-color: var(--wp--preset--color--valid-3) !important;}.has-valid-4-border-color{border-color: var(--wp--preset--color--valid-4) !important;}.has-warning-0-border-color{border-color: var(--wp--preset--color--warning-0) !important;}.has-warning-1-border-color{border-color: var(--wp--preset--color--warning-1) !important;}.has-warning-2-border-color{border-color: var(--wp--preset--color--warning-2) !important;}.has-warning-3-border-color{border-color: var(--wp--preset--color--warning-3) !important;}.has-warning-4-border-color{border-color: var(--wp--preset--color--warning-4) !important;}.has-information-0-border-color{border-color: var(--wp--preset--color--information-0) !important;}.has-information-1-border-color{border-color: var(--wp--preset--color--information-1) !important;}.has-information-2-border-color{border-color: var(--wp--preset--color--information-2) !important;}.has-information-3-border-color{border-color: var(--wp--preset--color--information-3) !important;}.has-information-4-border-color{border-color: var(--wp--preset--color--information-4) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}.has-12-font-size{font-size: var(--wp--preset--font-size--12) !important;}.has-13-font-size{font-size: var(--wp--preset--font-size--13) !important;}.has-14-font-size{font-size: var(--wp--preset--font-size--14) !important;}.has-15-font-size{font-size: var(--wp--preset--font-size--15) !important;}.has-16-font-size{font-size: var(--wp--preset--font-size--16) !important;}.has-18-font-size{font-size: var(--wp--preset--font-size--18) !important;}.has-20-font-size{font-size: var(--wp--preset--font-size--20) !important;}.has-22-font-size{font-size: var(--wp--preset--font-size--22) !important;}.has-24-font-size{font-size: var(--wp--preset--font-size--24) !important;}.has-26-font-size{font-size: var(--wp--preset--font-size--26) !important;}.has-28-font-size{font-size: var(--wp--preset--font-size--28) !important;}.has-30-font-size{font-size: var(--wp--preset--font-size--30) !important;}.has-32-font-size{font-size: var(--wp--preset--font-size--32) !important;}.has-36-font-size{font-size: var(--wp--preset--font-size--36) !important;}.has-40-font-size{font-size: var(--wp--preset--font-size--40) !important;}.has-44-font-size{font-size: var(--wp--preset--font-size--44) !important;}.has-48-font-size{font-size: var(--wp--preset--font-size--48) !important;}.has-56-font-size{font-size: var(--wp--preset--font-size--56) !important;}.has-inter-font-family{font-family: var(--wp--preset--font-family--inter) !important;}.has-sora-font-family{font-family: var(--wp--preset--font-family--sora) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='app/0-css' href='https://www.pendo.io/wp-content/themes/timber-sage-starter/public/css/app.d0a1d6.css' media='all' /> <script src="https://www.pendo.io/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script src="https://www.pendo.io/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script id="cheqFrontEnd-js-extra"> var ajax_obj = {"nonce":"e8b39210f6","ajax_url":"https:\/\/www.pendo.io\/wp-admin\/admin-ajax.php","ajax_action":"validate_cheq_response"}; </script> <script src="https://www.pendo.io/wp-content/plugins/paradome-wp-plugin/includes/assets/js/front-end.js?ver=1.2" id="cheqFrontEnd-js"></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.pendo.io/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.pendo.io/?p=2782' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.pendo.io/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.pendo.io%2Fglossary%2Fcustomer-feedback%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.pendo.io/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.pendo.io%2Fglossary%2Fcustomer-feedback%2F&format=xml" /> <style>.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style><link rel="icon" href="https://www.pendo.io/wp-content/uploads/2022/12/favicon.png" sizes="32x32" /> <link rel="icon" href="https://www.pendo.io/wp-content/uploads/2022/12/favicon.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.pendo.io/wp-content/uploads/2022/12/favicon.png" /> <meta name="msapplication-TileImage" content="https://www.pendo.io/wp-content/uploads/2022/12/favicon.png" /> <script type="text/javascript" src="https://cdn.bizible.com/scripts/bizible.js" async=""></script> </head> <body class="glossary_page-template glossary_page-template-template-premium-glossary glossary_page-template-template-premium-glossary-php single single-glossary_page postid-2782 wp-embed-responsive customer-feedback" > <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MBJ22KN" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="fixed hidden h-screen w-screen" id="blocker"></div> <div id="app" class="lg:overflow-x-visible"> <section id="announcementBannerSmall" class="c-banner px-5 w-full mx-auto relative py-4 bg-no-repeat bg-left-top bg-[length:420px] md:bg-contain bg-[url('../images/banner-left-small.png')] bg-[] nolocal__jp"> <div class="xl:max-w-[1180px] grid gap-2 lg:gap-10 grid-cols-1 md:grid-cols-12 mx-auto items-center"> <div class="md:col-span-8 lg:col-span-10"> <h6 class="not-italic tracking-tight font-bold font-sora text-22 lg:text-22 text-white uppercase !text-18 !font-extrabold block lg:inline mr-8 mb-2 lg:mb-0 "> <a class="text-black !text-white" href="/product/orchestrate/" > <span>New product</span> </a> </h6> <ul class="c-banner__items list-none inline "> <li class="text-white font-inter font-bold block lg:inline"><a href="/product/orchestrate/"><style>#announcementBannerSmall {background:#8B4BEF;} section#announcementBannerSmall > div {max-width: 940px !important;} </style>Pendo Orchestrate: Personalized communications 🤝 Stronger engagement</a></li> <li class="text-white font-inter font-bold block lg:inline"><a href=""></a></li> </ul> </div> <div class="md:col-span-4 lg:col-span-2 md:justify-end flex"> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] font-bold text-white" href="/product/orchestrate/" target="_self" > <span>Learn more</span> <div class="inline-flex align-center justify-center relative h-4 w-4 ml-1.5 text-white"> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M20.58,12.55s0,.01-.01,.02l-7,7c-.16,.16-.36,.23-.57,.23s-.41-.08-.57-.23c-.31-.31-.31-.82,0-1.13l5.63-5.63H4c-.44,0-.8-.36-.8-.8s.36-.8,.8-.8h14.07l-5.63-5.63c-.31-.31-.31-.82,0-1.13,.31-.31,.82-.31,1.13,0l7,7s0,.01,.01,.02c.07,.07,.12,.15,.16,.24,.08,.2,.08,.42,0,.61-.04,.09-.09,.17-.16,.24Z" stroke="currentColor" stroke-width="1.5"/> </svg> </div> </a> </div> </div> </section> <header role="banner" class="c-header px-5 2xl:px-8 w-full mx-auto relative c-header--dark"> <div class="c-header__container flex items-center justify-between"> <div class="c-logo block "> <a href="/"> <svg class="w-full" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 112 25.93"> <path d="M87.14,17.88c2.89,0,5.23-2.3,5.23-5.13s-2.35-5.13-5.23-5.13-5.23,2.3-5.23,5.13,2.35,5.13,5.23,5.13ZM92.38,0h2.48V20.33h-2.48v-2.03c-1.43,1.3-3.28,2.01-5.23,2.01-4.25,0-7.71-3.39-7.71-7.56s3.46-7.56,7.71-7.56c1.96,0,3.8,.71,5.23,2.01V0ZM35.71,17.79c2.89,0,5.23-2.3,5.23-5.13s-2.35-5.13-5.23-5.13-5.23,2.3-5.23,5.13,2.35,5.13,5.23,5.13Zm-5.23-10.68c1.43-1.3,3.28-2.01,5.23-2.01,4.25,0,7.71,3.39,7.71,7.56s-3.46,7.56-7.71,7.56c-1.96,0-3.8-.71-5.23-2.01v7.2h-2.48V5.08h2.48v2.03Zm17.68,4.37c.56-2.3,2.64-3.95,5.01-3.95s4.3,1.61,4.82,3.95h-9.83Zm5.01-6.4c-4.19,0-7.6,3.42-7.6,7.62s3.41,7.62,7.6,7.62c2.35,0,4.5-.88,5.91-2.42l.73-.8,.09-.1-.1-.1-1.59-1.47-.1-.09-.09,.1-.73,.8c-.93,1.02-2.47,1.63-4.11,1.63-2.37,0-4.45-1.65-5.01-3.95h12.41v-1.23c0-4.27-3.25-7.62-7.4-7.62Zm56.35,7.62c0,2.85-2.35,5.17-5.23,5.17s-5.23-2.32-5.23-5.17,2.35-5.17,5.23-5.17,5.23,2.32,5.23,5.17Zm-5.23-7.62c-4.25,0-7.71,3.42-7.71,7.62s3.46,7.62,7.71,7.62,7.71-3.42,7.71-7.62-3.46-7.62-7.71-7.62Zm-34.5,0c-1.72,0-3.36,.66-4.66,1.85v-1.85h-2.41v15.24h2.41v-7.78c0-2.78,2.09-5.03,4.66-5.03s4.66,2.26,4.66,5.03v7.78h2.41v-7.78c0-4.12-3.17-7.46-7.07-7.46Z" fill="#fff" fill-rule="evenodd" /> <path d="M0,14.52H11.67v11.41l11.67-11.41V3.11H11.67L0,14.52Z" fill="#ff4876" fill-rule="evenodd" /> </svg> </a> </div> <div class="c-header__menus items-center justify-center hidden lg:flex"> <nav role="navigation" class="c-primary-nav text-white "> <ul class="c-primary-nav__list list-none lg:inline-flex"> <li class="c-primary-nav__list-item js-hover" data-prefix="overlay" data-toggled="body"> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] font-sora font-bold text-15" href="/" target="_self" onclick="return false;"> <span>Platform</span> </a> <button role="button" class="transition-all border border-solid cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 c-primary-nav__list-item-toggle js-toggle-parent"> <div class="inline-flex align-center justify-center relative "> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 10"> <path d="M9,10c-.26,0-.51-.1-.71-.29L.29,1.71C-.1,1.32-.1,.68,.29,.29S1.32-.1,1.71,.29l7.29,7.29L16.29,.29c.39-.39,1.02-.39,1.41,0s.39,1.02,0,1.41L9.71,9.71c-.2,.2-.45,.29-.71,.29Z" /> </svg> </div> </button> <div class="c-primary-nav__subnav c-primary-nav__subnav--2col lg:border-purpleDark-0 border z-60 bg-white"> <div class="c-primary-nav__subnav-container"> <div class="c-primary-nav__subnav--primary lg:pr-11 lg:border-r lg:border-purpleDark-0"> <span class="text-14 font-sora font-bold uppercase inline-flex items-center justify-center tracking-wide c-primary-nav__subnav-heading text-purple-3 !mb-4"> <span>Pendo One - Product Experience Platform</span> </span> <div class="grid grid-cols-1 lg:grid-cols-3 gap-4"> <div class="py-4"> <ul class="c-primary-nav__subnav-list c-primary-nav__subnav-list--split flex-col"> <li class="c-primary-nav__subnav-item !w-full"> <a href="/product/analytics/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="9" y="9" width="18" height="18" rx="2" fill="#F3CDF2" /> <path d="M11.5 8.5H15C15.5523 8.5 16 8.94772 16 9.5V13" stroke="#432277" stroke-width="2" stroke-linecap="round" /> <path d="M3 14.5L5.79289 11.7071C6.18342 11.3166 6.81658 11.3166 7.20711 11.7071L9.29289 13.7929C9.68342 14.1834 10.3166 14.1834 10.7071 13.7929L15.5 9" stroke="#432277" stroke-width="2" stroke-linecap="round" /> <rect x="3" y="3" width="18" height="18" rx="2" stroke="#432277" stroke-width="2" /> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Analytics</b> <span class="block text-14 text-gray-4 opacity-80 ">Understand what users do</span> </span> </a> </li> <li class="c-primary-nav__subnav-item !w-full"> <a href="/product/in-app-guides/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="7" y="13" width="20" height="14" rx="2" fill="#F3CDF2" /> <path d="M12.331 21.8979L13 21.1546L12.331 21.8979ZM13.669 21.8979L13 21.1546L13.669 21.8979ZM5 6H21V4H5V6ZM22 7V16H24V7H22ZM4 16V7H2V16H4ZM13 21.1546L9.52465 18.0268L8.18672 19.5134L11.6621 22.6412L13 21.1546ZM6.84879 17H5V19H6.84879V17ZM21 17H19.1512V19H21V17ZM16.4753 18.0268L13 21.1546L14.3379 22.6412L17.8133 19.5134L16.4753 18.0268ZM19.1512 17C18.163 17 17.2098 17.3658 16.4753 18.0268L17.8133 19.5134C18.1805 19.1829 18.6571 19 19.1512 19V17ZM9.52465 18.0268C8.79015 17.3658 7.83696 17 6.84879 17V19C7.34288 19 7.81947 19.1829 8.18672 19.5134L9.52465 18.0268ZM11.6621 22.6412C12.4227 23.3258 13.5773 23.3258 14.3379 22.6412L13 21.1546L13 21.1546L11.6621 22.6412ZM2 16C2 17.6569 3.34315 19 5 19V17C4.44772 17 4 16.5523 4 16H2ZM22 16C22 16.5523 21.5523 17 21 17V19C22.6569 19 24 17.6569 24 16H22ZM21 6C21.5523 6 22 6.44772 22 7H24C24 5.34315 22.6569 4 21 4V6ZM5 4C3.34315 4 2 5.34315 2 7H4C4 6.44772 4.44772 6 5 6V4Z" fill="#432277" /> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Guides</b> <span class="block text-14 text-gray-4 opacity-80 ">Communicate with users in-app</span> </span> </a> </li> <li class="c-primary-nav__subnav-item !w-full"> <a href="/product/session-replay/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="29" height="28" viewBox="0 0 29 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="17.5" cy="17" r="10" fill="#F3CDF2"/> <mask id="path-2-outside-1_3122_12186" maskUnits="userSpaceOnUse" x="0.617188" y="0.117188" width="22" height="22" fill="black"> <rect fill="white" x="0.617188" y="0.117188" width="22" height="22"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.18036 3.39074C9.19586 2.94705 10.318 2.70052 11.4998 2.70052C16.0833 2.70052 19.799 6.41622 19.799 10.9998C19.799 15.5833 16.0833 19.299 11.4998 19.299C11.0625 19.299 10.7081 19.6534 10.7081 20.0907C10.7081 20.5279 11.0625 20.8823 11.4998 20.8823C16.9578 20.8823 21.3823 16.4578 21.3823 10.9998C21.3823 5.54177 16.9578 1.11719 11.4998 1.11719C10.0957 1.11719 8.75808 1.41046 7.54644 1.93985C7.14579 2.1149 6.9629 2.58161 7.13795 2.98226C7.31301 3.38291 7.77971 3.5658 8.18036 3.39074ZM5.45995 5.3078C5.75988 4.98967 5.74512 4.48863 5.42699 4.1887C5.10886 3.88877 4.60782 3.90352 4.30789 4.22165C3.41396 5.16983 2.70502 6.29543 2.23964 7.54083C2.0866 7.95039 2.29455 8.40648 2.70411 8.55953C3.11368 8.71257 3.56976 8.50462 3.72281 8.09506C4.11309 7.05063 4.70822 6.10514 5.45995 5.3078ZM3.20052 10.9998C3.20052 10.5625 2.84608 10.2081 2.40885 10.2081C1.97163 10.2081 1.61719 10.5625 1.61719 10.9998C1.61719 12.2152 1.83697 13.3811 2.23964 14.4587C2.39269 14.8683 2.84877 15.0762 3.25834 14.9232C3.6679 14.7701 3.87585 14.314 3.72281 13.9045C3.38537 13.0015 3.20052 12.0231 3.20052 10.9998ZM5.45995 16.6917C5.16002 16.3736 4.65898 16.3588 4.34085 16.6588C4.02272 16.9587 4.00796 17.4597 4.30789 17.7779C5.21572 18.7408 6.31532 19.5218 7.54644 20.0597C7.94709 20.2347 8.41379 20.0518 8.58884 19.6512C8.7639 19.2505 8.58101 18.7838 8.18036 18.6088C7.14746 18.1575 6.22343 17.5015 5.45995 16.6917ZM10.7706 6.25737C9.98466 5.69596 8.89291 6.25779 8.89291 7.22367V14.7762C8.89291 15.7421 9.98466 16.3039 10.7706 15.7425L16.0574 11.9663C16.7205 11.4927 16.7205 10.5072 16.0574 10.0336L10.7706 6.25737ZM10.4762 14.007V7.99285L14.6862 11L10.4762 14.007Z"/> </mask> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.18036 3.39074C9.19586 2.94705 10.318 2.70052 11.4998 2.70052C16.0833 2.70052 19.799 6.41622 19.799 10.9998C19.799 15.5833 16.0833 19.299 11.4998 19.299C11.0625 19.299 10.7081 19.6534 10.7081 20.0907C10.7081 20.5279 11.0625 20.8823 11.4998 20.8823C16.9578 20.8823 21.3823 16.4578 21.3823 10.9998C21.3823 5.54177 16.9578 1.11719 11.4998 1.11719C10.0957 1.11719 8.75808 1.41046 7.54644 1.93985C7.14579 2.1149 6.9629 2.58161 7.13795 2.98226C7.31301 3.38291 7.77971 3.5658 8.18036 3.39074ZM5.45995 5.3078C5.75988 4.98967 5.74512 4.48863 5.42699 4.1887C5.10886 3.88877 4.60782 3.90352 4.30789 4.22165C3.41396 5.16983 2.70502 6.29543 2.23964 7.54083C2.0866 7.95039 2.29455 8.40648 2.70411 8.55953C3.11368 8.71257 3.56976 8.50462 3.72281 8.09506C4.11309 7.05063 4.70822 6.10514 5.45995 5.3078ZM3.20052 10.9998C3.20052 10.5625 2.84608 10.2081 2.40885 10.2081C1.97163 10.2081 1.61719 10.5625 1.61719 10.9998C1.61719 12.2152 1.83697 13.3811 2.23964 14.4587C2.39269 14.8683 2.84877 15.0762 3.25834 14.9232C3.6679 14.7701 3.87585 14.314 3.72281 13.9045C3.38537 13.0015 3.20052 12.0231 3.20052 10.9998ZM5.45995 16.6917C5.16002 16.3736 4.65898 16.3588 4.34085 16.6588C4.02272 16.9587 4.00796 17.4597 4.30789 17.7779C5.21572 18.7408 6.31532 19.5218 7.54644 20.0597C7.94709 20.2347 8.41379 20.0518 8.58884 19.6512C8.7639 19.2505 8.58101 18.7838 8.18036 18.6088C7.14746 18.1575 6.22343 17.5015 5.45995 16.6917ZM10.7706 6.25737C9.98466 5.69596 8.89291 6.25779 8.89291 7.22367V14.7762C8.89291 15.7421 9.98466 16.3039 10.7706 15.7425L16.0574 11.9663C16.7205 11.4927 16.7205 10.5072 16.0574 10.0336L10.7706 6.25737ZM10.4762 14.007V7.99285L14.6862 11L10.4762 14.007Z" fill="#060119"/> <path d="M8.18036 3.39074L8.28045 3.61983L8.18036 3.39074ZM7.54644 1.93985L7.44634 1.71076V1.71076L7.54644 1.93985ZM7.13795 2.98226L6.90886 3.08235L7.13795 2.98226ZM5.45995 5.3078L5.64185 5.47929L5.45995 5.3078ZM4.30789 4.22165L4.12599 4.05016L4.30789 4.22165ZM2.23964 7.54083L2.00546 7.45332L2.23964 7.54083ZM3.72281 8.09506L3.95699 8.18257L3.72281 8.09506ZM2.23964 14.4587L2.00546 14.5462H2.00546L2.23964 14.4587ZM3.72281 13.9045L3.48862 13.992V13.992L3.72281 13.9045ZM5.45995 16.6917L5.27804 16.8632L5.45995 16.6917ZM4.30789 17.7779L4.48979 17.6064H4.48979L4.30789 17.7779ZM7.54644 20.0597L7.64653 19.8306L7.54644 20.0597ZM8.58884 19.6512L8.81793 19.7513V19.7513L8.58884 19.6512ZM8.18036 18.6088L8.28045 18.3797L8.18036 18.6088ZM10.7706 6.25737L10.9159 6.05393L10.7706 6.25737ZM10.7706 15.7425L10.6253 15.5391L10.7706 15.7425ZM16.0574 11.9663L16.2027 12.1697L16.0574 11.9663ZM16.0574 10.0336L15.9121 10.2371V10.2371L16.0574 10.0336ZM10.4762 7.99285L10.6215 7.78942L10.2262 7.50706V7.99285H10.4762ZM10.4762 14.007H10.2262V14.4928L10.6215 14.2105L10.4762 14.007ZM14.6862 11L14.8315 11.2034L15.1163 11L14.8315 10.7965L14.6862 11ZM11.4998 2.45052C10.2829 2.45052 9.12673 2.70443 8.08027 3.16166L8.28045 3.61983C9.26498 3.18967 10.3531 2.95052 11.4998 2.95052V2.45052ZM20.049 10.9998C20.049 6.27815 16.2214 2.45052 11.4998 2.45052V2.95052C15.9452 2.95052 19.549 6.55429 19.549 10.9998H20.049ZM11.4998 19.549C16.2214 19.549 20.049 15.7214 20.049 10.9998H19.549C19.549 15.4452 15.9452 19.049 11.4998 19.049V19.549ZM10.9581 20.0907C10.9581 19.7915 11.2006 19.549 11.4998 19.549V19.049C10.9245 19.049 10.4581 19.5154 10.4581 20.0907H10.9581ZM11.4998 20.6323C11.2006 20.6323 10.9581 20.3898 10.9581 20.0907H10.4581C10.4581 20.666 10.9245 21.1323 11.4998 21.1323V20.6323ZM21.1323 10.9998C21.1323 16.3197 16.8197 20.6323 11.4998 20.6323V21.1323C17.0958 21.1323 21.6323 16.5958 21.6323 10.9998H21.1323ZM11.4998 1.36719C16.8197 1.36719 21.1323 5.67984 21.1323 10.9998H21.6323C21.6323 5.4037 17.0958 0.867188 11.4998 0.867188V1.36719ZM7.64653 2.16894C8.8272 1.65308 10.1308 1.36719 11.4998 1.36719V0.867188C10.0606 0.867188 8.68896 1.16784 7.44634 1.71076L7.64653 2.16894ZM7.36704 2.88217C7.24727 2.60803 7.3724 2.28871 7.64653 2.16894L7.44634 1.71076C6.91917 1.9411 6.67853 2.55518 6.90886 3.08235L7.36704 2.88217ZM8.08027 3.16166C7.80614 3.28143 7.48681 3.1563 7.36704 2.88217L6.90886 3.08235C7.1392 3.60953 7.75328 3.85016 8.28045 3.61983L8.08027 3.16166ZM5.25549 4.3706C5.47316 4.57582 5.48326 4.91863 5.27804 5.1363L5.64185 5.47929C6.0365 5.0607 6.01708 4.40144 5.59849 4.00679L5.25549 4.3706ZM4.48979 4.39315C4.69501 4.17548 5.03783 4.16539 5.25549 4.3706L5.59849 4.00679C5.17989 3.61215 4.52063 3.63156 4.12599 4.05016L4.48979 4.39315ZM2.47383 7.62834C2.92735 6.41467 3.61832 5.31751 4.48979 4.39315L4.12599 4.05016C3.20961 5.02215 2.4827 6.17619 2.00546 7.45332L2.47383 7.62834ZM2.79162 8.32534C2.51139 8.22063 2.36911 7.90857 2.47383 7.62834L2.00546 7.45332C1.80408 7.99222 2.0777 8.59233 2.6166 8.79371L2.79162 8.32534ZM3.48862 8.00755C3.38391 8.28778 3.07185 8.43006 2.79162 8.32534L2.6166 8.79371C3.1555 8.99509 3.75561 8.72147 3.95699 8.18257L3.48862 8.00755ZM5.27804 5.1363C4.50387 5.95746 3.89076 6.93139 3.48862 8.00755L3.95699 8.18257C4.33541 7.16987 4.91258 6.25282 5.64185 5.47929L5.27804 5.1363ZM2.40885 10.4581C2.70801 10.4581 2.95052 10.7006 2.95052 10.9998H3.45052C3.45052 10.4245 2.98415 9.9581 2.40885 9.9581V10.4581ZM1.86719 10.9998C1.86719 10.7006 2.1097 10.4581 2.40885 10.4581V9.9581C1.83356 9.9581 1.36719 10.4245 1.36719 10.9998H1.86719ZM2.47383 14.3712C2.08145 13.3212 1.86719 12.1849 1.86719 10.9998H1.36719C1.36719 12.2455 1.59248 13.441 2.00546 14.5462L2.47383 14.3712ZM3.17083 14.689C2.8906 14.7937 2.57854 14.6514 2.47383 14.3712L2.00546 14.5462C2.20684 15.0851 2.80695 15.3587 3.34585 15.1573L3.17083 14.689ZM3.48862 13.992C3.59334 14.2722 3.45106 14.5843 3.17083 14.689L3.34585 15.1573C3.88475 14.956 4.15837 14.3559 3.95699 13.817L3.48862 13.992ZM2.95052 10.9998C2.95052 12.0534 3.14089 13.0614 3.48862 13.992L3.95699 13.817C3.62986 12.9415 3.45052 11.9928 3.45052 10.9998H2.95052ZM4.51234 16.8407C4.73001 16.6355 5.07283 16.6456 5.27804 16.8632L5.64185 16.5202C5.24721 16.1016 4.58794 16.0822 4.16935 16.4769L4.51234 16.8407ZM4.48979 17.6064C4.28458 17.3887 4.29467 17.0459 4.51234 16.8407L4.16935 16.4769C3.75076 16.8715 3.73134 17.5308 4.12599 17.9494L4.48979 17.6064ZM7.64653 19.8306C6.44671 19.3064 5.37483 18.5451 4.48979 17.6064L4.12599 17.9494C5.05661 18.9365 6.18393 19.7372 7.44635 20.2888L7.64653 19.8306ZM8.35976 19.5511C8.23998 19.8252 7.92066 19.9504 7.64653 19.8306L7.44635 20.2888C7.97352 20.5191 8.5876 20.2785 8.81793 19.7513L8.35976 19.5511ZM8.08027 18.8379C8.3544 18.9576 8.47953 19.277 8.35976 19.5511L8.81793 19.7513C9.04827 19.2241 8.80763 18.61 8.28045 18.3797L8.08027 18.8379ZM5.27804 16.8632C6.06432 17.6972 7.01607 18.3729 8.08027 18.8379L8.28045 18.3797C7.27885 17.9421 6.38255 17.3059 5.64185 16.5202L5.27804 16.8632ZM9.14291 7.22367C9.14291 6.46114 10.0048 6.01758 10.6253 6.4608L10.9159 6.05393C9.9645 5.37434 8.64291 6.05445 8.64291 7.22367H9.14291ZM9.14291 14.7762V7.22367H8.64291V14.7762H9.14291ZM10.6253 15.5391C10.0048 15.9823 9.14291 15.5388 9.14291 14.7762H8.64291C8.64291 15.9454 9.9645 16.6256 10.9159 15.946L10.6253 15.5391ZM15.9121 11.7628L10.6253 15.5391L10.9159 15.946L16.2027 12.1697L15.9121 11.7628ZM15.9121 10.2371C16.4356 10.611 16.4356 11.3889 15.9121 11.7628L16.2027 12.1697C17.0053 11.5964 17.0053 10.4035 16.2027 9.83021L15.9121 10.2371ZM10.6253 6.4608L15.9121 10.2371L16.2027 9.83021L10.9159 6.05393L10.6253 6.4608ZM10.2262 7.99285V14.007H10.7262V7.99285H10.2262ZM14.8315 10.7965L10.6215 7.78942L10.3309 8.19629L14.5409 11.2034L14.8315 10.7965ZM10.6215 14.2105L14.8315 11.2034L14.5409 10.7965L10.3309 13.8036L10.6215 14.2105Z" fill="#060119" mask="url(#path-2-outside-1_3122_12186)"/> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Session Replay </b> <span class="block text-14 text-gray-4 opacity-80 ">Visualize user behavior</span> </span> </a> </li> <li class="c-primary-nav__subnav-item !w-full"> <a href="/product/features/nps/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18 14V10C18 9.20435 17.6839 8.44129 17.1213 7.87868C16.5587 7.31607 15.7956 7 15 7L11 16V27H22.28C22.7623 27.0055 23.2304 26.8364 23.5979 26.524C23.9654 26.2116 24.2077 25.7769 24.28 25.3L25.66 16.3C25.7035 16.0134 25.6842 15.7207 25.6033 15.4423C25.5225 15.1638 25.3821 14.9063 25.1919 14.6875C25.0016 14.4687 24.7661 14.2939 24.5016 14.1752C24.2371 14.0565 23.9499 13.9967 23.66 14H18ZM11 27H8C7.46957 27 6.96086 26.7893 6.58579 26.4142C6.21071 26.0391 6 25.5304 6 25V18C6 17.4696 6.21071 16.9609 6.58579 16.5858C6.96086 16.2107 7.46957 16 8 16H11" fill="#F3CDF2"/> <path d="M7 22H4C3.46957 22 2.96086 21.7893 2.58579 21.4142C2.21071 21.0391 2 20.5304 2 20V13C2 12.4696 2.21071 11.9609 2.58579 11.5858C2.96086 11.2107 3.46957 11 4 11H7M14 9V5C14 4.20435 13.6839 3.44129 13.1213 2.87868C12.5587 2.31607 11.7956 2 11 2L7 11V22H18.28C18.7623 22.0055 19.2304 21.8364 19.5979 21.524C19.9654 21.2116 20.2077 20.7769 20.28 20.3L21.66 11.3C21.7035 11.0134 21.6842 10.7207 21.6033 10.4423C21.5225 10.1638 21.3821 9.90629 21.1919 9.68751C21.0016 9.46873 20.7661 9.29393 20.5016 9.17522C20.2371 9.0565 19.9499 8.99672 19.66 9H14Z" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">NPS</b> <span class="block text-14 text-gray-4 opacity-80 ">Measure user happiness</span> </span> </a> </li> </ul> </div> <div class="bg-[#DCCAF8] rounded-20 bg-opacity-20 py-4"> <ul class="c-primary-nav__subnav-list c-primary-nav__subnav-list--split flex-col"> <li class="c-primary-nav__subnav-item !w-full px-4"> <a href="/product/listen/" class="!pl-0"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Listen <div class="text-14 inline-flex whitespace-nowrap align-center rounded-6 font-sora font-bold px-3 py-1 bg-[#B993F5] bg-opacity-20 text-purple-3 font-inter !py-0.5 !px-2 ml-1 tracking-wider text-12" > <span>NEW</span> </div> </b> <span class="block text-14 text-gray-4 opacity-80 ">Build the right products</span> </span> </a> </li> <li class="c-primary-nav__subnav-item !w-full px-4"> <a href="/product/feedback/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="9" y="9" width="18" height="18" rx="2" fill="#F3CDF2" /> <path d="M11.1048 4.9104H4.80107C4.3234 4.9104 3.86529 5.10017 3.52752 5.43796C3.18976 5.77575 3 6.23389 3 6.71159V19.3199C3 19.7976 3.18976 20.2558 3.52752 20.5936C3.86529 20.9314 4.3234 21.1211 4.80107 21.1211H17.4086C17.8863 21.1211 18.3444 20.9314 18.6821 20.5936C19.0199 20.2558 19.2097 19.7976 19.2097 19.3199V13.0158" stroke="#432277" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /> <path d="M17.8588 3.55956C18.2171 3.20128 18.703 3 19.2096 3C19.7163 3 20.2022 3.20128 20.5605 3.55956C20.9187 3.91784 21.12 4.40377 21.12 4.91045C21.12 5.41714 20.9187 5.90307 20.5605 6.26135L12.0053 14.817L8.4032 15.7176L9.30374 12.1152L17.8588 3.55956Z" stroke="#432277" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Feedback</b> <span class="block text-14 text-gray-4 opacity-80 ">Know what your users want</span> </span> </a> </li> <li class="c-primary-nav__subnav-item !w-full px-4"> <a href="/product/validate/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="29" height="28" viewBox="0 0 29 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="17.5" cy="17" r="10" fill="#F3CDF2"/> <path d="M18.8334 11.2335V12.0002C18.8324 13.7972 18.2505 15.5458 17.1745 16.9851C16.0986 18.4244 14.5862 19.4773 12.8629 19.9868C11.1396 20.4963 9.2978 20.4351 7.61214 19.8124C5.92648 19.1896 4.48729 18.0386 3.50922 16.5311C2.53114 15.0236 2.06657 13.2403 2.18481 11.4471C2.30305 9.65402 2.99775 7.94715 4.16531 6.58111C5.33288 5.21506 6.91074 4.26303 8.66357 3.867C10.4164 3.47097 12.2503 3.65216 13.8918 4.38355" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M18.8333 5.3335L10.5 13.6752L8 11.1752" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Validate</b> <span class="block text-14 text-gray-4 opacity-80 ">Test your product assumptions</span> </span> </a> </li> <li class="c-primary-nav__subnav-item !w-full px-4"> <a href="/product/roadmap/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="13" y="7" width="15" height="4" rx="2" fill="#F3CDF2" /> <rect x="10" y="14" width="15" height="4" rx="2" fill="#F3CDF2" /> <rect x="13" y="22" width="13" height="4" rx="2" fill="#F3CDF2" /> <path d="M9.13413 5H19.5975V3H9.13413V5ZM19.5975 6.80488H9.13413V8.80488H19.5975V6.80488ZM9.13413 6.80488C8.63573 6.80488 8.23169 6.40084 8.23169 5.90244H6.23169C6.23169 7.50541 7.53116 8.80488 9.13413 8.80488V6.80488ZM20.5 5.90244C20.5 6.40084 20.0959 6.80488 19.5975 6.80488V8.80488C21.2005 8.80488 22.5 7.50541 22.5 5.90244H20.5ZM19.5975 5C20.0959 5 20.5 5.40404 20.5 5.90244H22.5C22.5 4.29947 21.2005 3 19.5975 3V5ZM9.13413 3C7.53116 3 6.23169 4.29947 6.23169 5.90244H8.23169C8.23169 5.40404 8.63573 5 9.13413 5V3Z" fill="#432277" /> <path d="M3.90244 12.134H14.3659V10.134H3.90244V12.134ZM14.3659 13.9389H3.90244V15.9389H14.3659V13.9389ZM3.90244 13.9389C3.40404 13.9389 3 13.5349 3 13.0365H1C1 14.6394 2.29947 15.9389 3.90244 15.9389V13.9389ZM15.2683 13.0365C15.2683 13.5349 14.8643 13.9389 14.3659 13.9389V15.9389C15.9688 15.9389 17.2683 14.6394 17.2683 13.0365H15.2683ZM14.3659 12.134C14.8643 12.134 15.2683 12.5381 15.2683 13.0365H17.2683C17.2683 11.4335 15.9688 10.134 14.3659 10.134V12.134ZM3.90244 10.134C2.29947 10.134 1 11.4335 1 13.0365H3C3 12.5381 3.40404 12.134 3.90244 12.134V10.134Z" fill="#432277" /> <path d="M11.5122 19.2683H19.1219V17.2683H11.5122V19.2683ZM19.1219 21.0732H11.5122V23.0732H19.1219V21.0732ZM11.5122 21.0732C11.0138 21.0732 10.6097 20.6692 10.6097 20.1707H8.60974C8.60974 21.7737 9.90921 23.0732 11.5122 23.0732V21.0732ZM20.0244 20.1707C20.0244 20.6692 19.6203 21.0732 19.1219 21.0732V23.0732C20.7249 23.0732 22.0244 21.7737 22.0244 20.1707H20.0244ZM19.1219 19.2683C19.6203 19.2683 20.0244 19.6723 20.0244 20.1707H22.0244C22.0244 18.5678 20.7249 17.2683 19.1219 17.2683V19.2683ZM11.5122 17.2683C9.90921 17.2683 8.60974 18.5678 8.60974 20.1707H10.6097C10.6097 19.6723 11.0138 19.2683 11.5122 19.2683V17.2683Z" fill="#432277" /> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Roadmaps</b> <span class="block text-14 text-gray-4 opacity-80 ">Align your products stakeholders</span> </span> </a> </li> </ul> </div> <div class="py-4"> <ul class="c-primary-nav__subnav-list c-primary-nav__subnav-list--split flex-col"> <li class="c-primary-nav__subnav-item !w-full"> <a href="/product/orchestrate/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="16" y="4" width="11" height="8" rx="2" fill="#F3CDF2"/> <rect x="3" y="9" width="11" height="8" rx="2" fill="#F3CDF2"/> <rect x="16" y="14" width="11" height="8" rx="2" fill="#F3CDF2"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M18 6.25V2.75L13 2.75V6.25L18 6.25ZM20 2.75C20 1.64543 19.1046 0.75 18 0.75H13C11.8954 0.75 11 1.64543 11 2.75V6.25C11 7.35457 11.8954 8.25 13 8.25L18 8.25C19.1046 8.25 20 7.35457 20 6.25V2.75ZM4 8.25V7C4 6.13506 4.27303 5.2724 4.80492 4.60754C5.34144 3.93689 6.12317 3.5 7 3.5L8 3.5C8.55228 3.5 9 3.94772 9 4.5C9 5.05229 8.55228 5.5 8 5.5H7C6.81597 5.5 6.58028 5.5899 6.36665 5.85693C6.1484 6.12975 6 6.53886 6 7V8.25H7C8.10457 8.25 9 9.14543 9 10.25V13.75C9 14.8546 8.10457 15.75 7 15.75L6 15.75V17C6 17.4611 6.1484 17.8703 6.36666 18.1431C6.58028 18.4101 6.81597 18.5 7 18.5H8C8.55228 18.5 9 18.9477 9 19.5C9 20.0523 8.55228 20.5 8 20.5H7C6.12317 20.5 5.34144 20.0631 4.80492 19.3925C4.27303 18.7276 4 17.8649 4 17V15.75L2 15.75C0.89543 15.75 0 14.8546 0 13.75V10.25C0 9.14543 0.895431 8.25 2 8.25L4 8.25ZM13 17.75H18V21.25H13V17.75ZM18 15.75C19.1046 15.75 20 16.6454 20 17.75V21.25C20 22.3546 19.1046 23.25 18 23.25H13C11.8954 23.25 11 22.3546 11 21.25V17.75C11 16.6454 11.8954 15.75 13 15.75H18ZM7 10.25V13.75H2L2 10.25H7Z" fill="#060119"/> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Orchestrate <div class="text-14 inline-flex whitespace-nowrap align-center rounded-6 font-sora font-bold px-3 py-1 bg-[#B993F5] bg-opacity-20 text-purple-3 font-inter !py-0.5 !px-2 ml-1 tracking-wider text-12" > <span>NEW</span> </div> </b> <span class="block text-14 text-gray-4 opacity-80 ">Engage users across channels</span> </span> </a> </li> <li class="c-primary-nav__subnav-item !w-full"> <a href="/product/data-sync/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8 10C8 8.34315 12.0294 7 17 7C21.9706 7 26 8.34315 26 10V24C26 25.66 22 27 17 27C12 27 8 25.66 8 24V10Z" fill="#F3CDF2"/> <path d="M12 8C16.9706 8 21 6.65685 21 5C21 3.34315 16.9706 2 12 2C7.02944 2 3 3.34315 3 5C3 6.65685 7.02944 8 12 8Z" stroke="black" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M21 12C21 13.66 17 15 12 15C7 15 3 13.66 3 12" stroke="black" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M3 5V19C3 20.66 7 22 12 22C17 22 21 20.66 21 19V5" stroke="black" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Data Sync</b> <span class="block text-14 text-gray-4 opacity-80 ">Export your Pendo data</span> </span> </a> </li> <li class="c-primary-nav__subnav-item !w-full SL_swap nolocal__jp"> <a href="/product/mobile/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="10" y="6" width="14" height="20" rx="2" fill="#F3CDF2"/> <path d="M17 2H7C5.89543 2 5 2.89543 5 4V20C5 21.1046 5.89543 22 7 22H17C18.1046 22 19 21.1046 19 20V4C19 2.89543 18.1046 2 17 2Z" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M12 18H12.0117" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Mobile</b> <span class="block text-14 text-gray-4 opacity-80 ">Deliver incredible mobile experiences</span> </span> </a> </li> <li class="c-primary-nav__subnav-item !w-full" id="lang__Integrations"> <a href="/integrations/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M25 18.9999V10.9999C24.9996 10.6492 24.9071 10.3047 24.7315 10.0011C24.556 9.69742 24.3037 9.44526 24 9.2699L17 5.2699C16.696 5.09437 16.3511 5.00195 16 5.00195C15.6489 5.00195 15.304 5.09437 15 5.2699L8 9.2699C7.69626 9.44526 7.44398 9.69742 7.26846 10.0011C7.09294 10.3047 7.00036 10.6492 7 10.9999V18.9999C7.00036 19.3506 7.09294 19.6951 7.26846 19.9987C7.44398 20.3024 7.69626 20.5545 8 20.7299L15 24.7299C15.304 24.9054 15.6489 24.9979 16 24.9979C16.3511 24.9979 16.696 24.9054 17 24.7299L24 20.7299C24.3037 20.5545 24.556 20.3024 24.7315 19.9987C24.9071 19.6951 24.9996 19.3506 25 18.9999Z" fill="#F3CDF2" /> <path d="M21 15.9999V7.9999C20.9996 7.64918 20.9071 7.30471 20.7315 7.00106C20.556 6.69742 20.3037 6.44526 20 6.2699L13 2.2699C12.696 2.09437 12.3511 2.00195 12 2.00195C11.6489 2.00195 11.304 2.09437 11 2.2699L4 6.2699C3.69626 6.44526 3.44398 6.69742 3.26846 7.00106C3.09294 7.30471 3.00036 7.64918 3 7.9999V15.9999C3.00036 16.3506 3.09294 16.6951 3.26846 16.9987C3.44398 17.3024 3.69626 17.5545 4 17.7299L11 21.7299C11.304 21.9054 11.6489 21.9979 12 21.9979C12.3511 21.9979 12.696 21.9054 13 21.7299L20 17.7299C20.3037 17.5545 20.556 17.3024 20.7315 16.9987C20.9071 16.6951 20.9996 16.3506 21 15.9999Z" stroke="#432277" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7.5 4.20996L12 6.80996L16.5 4.20996" stroke="#432277" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /> <path d="M7.5 19.79V14.6L3 12" stroke="#432277" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /> <path d="M21 12L16.5 14.6V19.79" stroke="#432277" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /> <path d="M3.27002 6.95996L12 12.01L20.73 6.95996" stroke="#432277" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /> <path d="M12 22.08V12" stroke="#432277" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Integrations</b> <span class="block text-14 text-gray-4 opacity-80 ">Extend Pendo with your favorite apps</span> </span> </a> </li> </ul> </div> </div> </div> <div class="c-primary-nav__subnav--secondary lg:pl-11 mt-2"> <div class="c-card-nav bg-no-repeat bg-right-bottom flex flex-col items-start justify-start rounded-20 p-6 bg-[#DCCAF8] bg-opacity-50 pb-8 mt-8 mb-10 w-full nolocal__jp" style="background-image: url('/wp-content/uploads/2023/07/pendo-ai-nav-card.png');background-color:rgba(220, 202, 248, .5);"> <h6 class="not-italic tracking-tight font-bold font-sora text-22 lg:text-22 tracking-tight font-bold font-sora leading-snug text-18 lg:text-22 text-purpleDark-3 hover:text-[#1F104C] mb-2 "> <span>AI is at the heart of <br>Pendo One</span> </h6> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 leading-normal text-14 mb-4 text-purpleDark-3 max-w-[200px] ml-0"> Get right to insights with Pendo AI. </div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] inline-flex items-center font-sora font-bold hover:no-underline focus:no-underline text-16 text-purpleDark-3 hover:text-[#1F104C]" href="/ai/"> <span>Learn more</span> <div class="inline-flex align-center justify-center relative h-5 w-5 ml-2"> <svg class="fill-current text-pink-1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M20.58,12.55s0,.01-.01,.02l-7,7c-.16,.16-.36,.23-.57,.23s-.41-.08-.57-.23c-.31-.31-.31-.82,0-1.13l5.63-5.63H4c-.44,0-.8-.36-.8-.8s.36-.8,.8-.8h14.07l-5.63-5.63c-.31-.31-.31-.82,0-1.13,.31-.31,.82-.31,1.13,0l7,7s0,.01,.01,.02c.07,.07,.12,.15,.16,.24,.08,.2,.08,.42,0,.61-.04,.09-.09,.17-.16,.24Z" stroke="currentColor" stroke-width="1.5" /> </svg> </div> </a> </div> <ul class="c-primary-nav__subnav-list"> <li class="c-primary-nav__subnav-item"> <a href="/solutions/services-support/"> <div class="inline-flex align-center justify-center relative c-primary-nav__subnav-item-icon"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="12" y="5" width="14" height="19" rx="7" fill="#F3CDF2"/> <path d="M18.5556 16.6316H19.6667C21.5076 16.6316 23 15.2177 23 13.4737C23 11.7296 21.5076 10.3158 19.6667 10.3158H18.5556M18.5556 16.6316V10.3158M18.5556 16.6316V18.7368C18.5556 20.4809 17.0632 21.8947 15.2222 21.8947M18.5556 10.3158L18.5372 9.16687C18.4913 6.30071 16.0257 4 13 4C9.97426 4 7.50866 6.30071 7.46282 9.16687L7.44444 10.3158M7.44444 10.3158H6.33333C4.49238 10.3158 3 11.7296 3 13.4737C3 15.2177 4.49238 16.6316 6.33333 16.6316C6.94698 16.6316 7.44444 16.1603 7.44444 15.5789V10.3158ZM15.2222 21.8947C15.2222 23.0574 14.2273 24 13 24C11.7727 24 10.7778 23.0574 10.7778 21.8947C10.7778 20.732 11.7727 19.7895 13 19.7895C14.2273 19.7895 15.2222 20.732 15.2222 21.8947Z" stroke="black" stroke-width="2"/> </svg> </div> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16 block">Services & support</b> <span class="block text-14 text-gray-4 opacity-80 ">Ensure your goals become reality</span> </span> </a> </li> </ul> </div> </div> </div> </li> <li class="c-primary-nav__list-item js-hover" data-prefix="overlay" data-toggled="body"> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] font-sora font-bold text-15" href="/" target="_self" onclick="return false;"> <span>Use Cases</span> </a> <button role="button" class="transition-all border border-solid cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 c-primary-nav__list-item-toggle js-toggle-parent"> <div class="inline-flex align-center justify-center relative "> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 10"> <path d="M9,10c-.26,0-.51-.1-.71-.29L.29,1.71C-.1,1.32-.1,.68,.29,.29S1.32-.1,1.71,.29l7.29,7.29L16.29,.29c.39-.39,1.02-.39,1.41,0s.39,1.02,0,1.41L9.71,9.71c-.2,.2-.45,.29-.71,.29Z" /> </svg> </div> </button> <div class="c-primary-nav__subnav c-primary-nav__subnav--4col lg:border-purpleDark-0 border z-60 bg-white "> <div class="c-primary-nav__subnav-container lg:!w-[1280px]"> <div class="c-primary-nav__subnav--primary !contents lg:pr-11"> <div class="c-primary-nav__subnav-group !p-8 lg:border-r lg:border-purpleDark-0"> <span class="text-14 font-sora font-bold inline-flex items-center justify-center tracking-normal c-primary-nav__subnav-heading text-purpleDark-3 rounded-12 w-full"> <div class="c-card-nav min-h-[165px] lg:!w-[100%] bg-no-repeat bg-right-bottom flex flex-col items-start justify-start rounded-20 p-5 bg-blue-1 bg-opacity-50 mt-0 mb-0 w-full nolocal__jp"> <h6 class="not-italic tracking-tight font-bold font-sora leading-snug text-18 lg:text-20 text-purpleDark-3 hover:text-[#1F104C] mb-2"> <div class="c-card-nav-item__media w-auto inline !mr-0"> <div class="inline-flex align-center justify-center relative inline use-case-icon relative top-2"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="7" y="11" width="20" height="16" rx="2" fill="#8F90EC"/> <path d="M22 8H2M5 5H5.01M8 5H8.01M11 5H11.01M2 6.8L2 15.2C2 16.8802 2 17.7202 2.32698 18.362C2.6146 18.9265 3.07354 19.3854 3.63803 19.673C4.27976 20 5.11984 20 6.8 20H17.2C18.8802 20 19.7202 20 20.362 19.673C20.9265 19.3854 21.3854 18.9265 21.673 18.362C22 17.7202 22 16.8802 22 15.2V6.8C22 5.11984 22 4.27977 21.673 3.63803C21.3854 3.07354 20.9265 2.6146 20.362 2.32698C19.7202 2 18.8802 2 17.2 2L6.8 2C5.11984 2 4.27976 2 3.63803 2.32698C3.07354 2.6146 2.6146 3.07354 2.32698 3.63803C2 4.27976 2 5.11984 2 6.8Z" stroke="black" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div> </div> <span class="w-full inline">Pendo for your customers</span> </h6> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 text-14 mb-4 text-purpleDark-3 ml-0"> Improve software experiences for your customers </div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 tracking-normal disabled:text-gray-3 focus:outline-[#1B72F4] font-sora font-bold hover:no-underline focus:no-underline text-16 text-purpleDark-3 hover:text-[#1F104C]" href="/pendo-for-your-customers/"> <span>Learn more</span> <div class="inline-flex align-center justify-center relative h-5 w-5 ml-2"> <svg class="fill-current text-pink-1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M20.58,12.55s0,.01-.01,.02l-7,7c-.16,.16-.36,.23-.57,.23s-.41-.08-.57-.23c-.31-.31-.31-.82,0-1.13l5.63-5.63H4c-.44,0-.8-.36-.8-.8s.36-.8,.8-.8h14.07l-5.63-5.63c-.31-.31-.31-.82,0-1.13,.31-.31,.82-.31,1.13,0l7,7s0,.01,.01,.02c.07,.07,.12,.15,.16,.24,.08,.2,.08,.42,0,.61-.04,.09-.09,.17-.16,.24Z" stroke="currentColor" stroke-width="1.5" /> </svg> </div> </a> </div> </span> <ul class="c-primary-nav__subnav-list ml-4"> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/product-experience/user-onboarding/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">User onboarding</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/product-experience/in-app-support/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">In-app support</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/product-experience/product-led-growth/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Product-led growth</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/product-experience/user-experience/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">User experience</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/product-experience/product-planning/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Product planning</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/product-experience/revenue-growth/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Revenue growth</b> </span> </a> </li> </ul> </div> <div class="c-primary-nav__subnav-group !p-8 lg:border-r lg:border-purpleDark-0"> <span class="text-14 font-sora font-bold normal-case inline-flex items-center justify-center tracking-wide c-primary-nav__subnav-heading text-purple-3 rounded-12 w-full"> <div class="c-card-nav min-h-[165px] lg:!w-[100%] bg-no-repeat bg-right-bottom flex flex-col items-start justify-start rounded-20 p-5 bg-[#DCCAF8] bg-opacity-50 mt-0 mb-0 w-full nolocal__jp"> <h6 class="not-italic tracking-tight font-bold font-sora leading-snug text-18 lg:text-20 text-purpleDark-3 hover:text-[#1F104C] mb-2 "> <div class="c-card-nav-item__media w-auto inline !mr-0"> <div class="inline-flex align-center justify-center relative inline use-case-icon relative top-2"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="5" y="10" width="22" height="17" rx="2" fill="#B993F5"/> <path d="M16 6.44444C16 5.41114 16 4.89449 15.8978 4.4706C15.6204 3.3203 14.8117 2.4218 13.7765 2.11358C13.395 2 12.93 2 12 2C11.07 2 10.605 2 10.2235 2.11358C9.18827 2.4218 8.37962 3.3203 8.10222 4.4706C8 4.89449 8 5.41114 8 6.44444M10 13.1111H5C3.34315 13.1111 2 11.6187 2 9.77778M14 13.1111H19C20.6569 13.1111 22 11.6187 22 9.77778M5.2 22H18.8C19.9201 22 20.4802 22 20.908 21.7578C21.2843 21.5447 21.5903 21.2048 21.782 20.7866C22 20.3113 22 19.689 22 18.4444V10C22 8.75544 22 8.13316 21.782 7.6578C21.5903 7.23966 21.2843 6.8997 20.908 6.68665C20.4802 6.44444 19.9201 6.44444 18.8 6.44444H5.2C4.07989 6.44444 3.51984 6.44444 3.09202 6.68665C2.71569 6.8997 2.40973 7.23966 2.21799 7.6578C2 8.13316 2 8.75544 2 10V18.4444C2 19.689 2 20.3113 2.21799 20.7866C2.40973 21.2048 2.71569 21.5447 3.09202 21.7578C3.51984 22 4.0799 22 5.2 22ZM11.6 16.4444H12.4C12.9601 16.4444 13.2401 16.4444 13.454 16.3233C13.6422 16.2168 13.7951 16.0468 13.891 15.8378C14 15.6001 14 15.2889 14 14.6667V12.6667C14 12.0444 14 11.7332 13.891 11.4956C13.7951 11.2865 13.6422 11.1165 13.454 11.01C13.2401 10.8889 12.9601 10.8889 12.4 10.8889H11.6C11.0399 10.8889 10.7599 10.8889 10.546 11.01C10.3578 11.1165 10.2049 11.2865 10.109 11.4956C10 11.7332 10 12.0444 10 12.6667V14.6667C10 15.2889 10 15.6001 10.109 15.8378C10.2049 16.0468 10.3578 16.2168 10.546 16.3233C10.7599 16.4444 11.0399 16.4444 11.6 16.4444Z" stroke="black" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div> </div> <span class="inline w-full">Pendo for your employees</span> </h6> <div class="mx-auto w-full leading-normal tracking-normal pointer-events-auto space-y-5 text-14 mb-4 text-purpleDark-3 ml-0"> Optimize the digital workplace for your employees </div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 tracking-normal disabled:text-gray-3 focus:outline-[#1B72F4] font-sora font-bold hover:no-underline focus:no-underline text-16 text-purpleDark-3 hover:text-[#1F104C]" href="/pendo-for-your-employees/"> <span>Learn more</span> <div class="inline-flex align-center justify-center relative h-5 w-5 ml-2"> <svg class="fill-current text-pink-1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M20.58,12.55s0,.01-.01,.02l-7,7c-.16,.16-.36,.23-.57,.23s-.41-.08-.57-.23c-.31-.31-.31-.82,0-1.13l5.63-5.63H4c-.44,0-.8-.36-.8-.8s.36-.8,.8-.8h14.07l-5.63-5.63c-.31-.31-.31-.82,0-1.13,.31-.31,.82-.31,1.13,0l7,7s0,.01,.01,.02c.07,.07,.12,.15,.16,.24,.08,.2,.08,.42,0,.61-.04,.09-.09,.17-.16,.24Z" stroke="currentColor" stroke-width="1.5" /> </svg> </div> </a> </div> </span> <ul class="c-primary-nav__subnav-list ml-4"> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/digital-adoption/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Digital adoption</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/digital-adoption/saas-portfolio-management/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">SaaS portfolio management</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/digital-adoption/employee-experience/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Employee experience</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/digital-adoption/governance-compliance/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Governance & compliance</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/digital-adoption/employee-productivity/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Employee productivity</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/digital-adoption/in-app-support/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">In-app support</b> </span> </a> </li> <li class="c-primary-nav__subnav-item !mb-3"> <a href="/digital-adoption/change-management/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Change management</b> </span> </a> </li> </ul> </div> <div class="c-primary-nav__subnav-group !p-8"> <div id="lang__HowIPendoPromo" class="c-card-nav bg-no-repeat bg-right-bottom flex flex-col items-start justify-start rounded-20 p-6 bg-orange-0 w-full aspect-square SL_swap nolocal__jp" style="background-image: url('/wp-content/themes/timber-sage-starter/resources/images/nav-card-1.png');"> <h6 class="not-italic tracking-tight font-bold font-sora text-22 lg:text-22 tracking-tight font-bold font-sora leading-snug text-18 lg:text-22 text-purpleDark-3 hover:text-[#1F104C] mb-2 "> <span>Hear from our customers</span> </h6> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 leading-normal text-14 mb-4 text-purpleDark-3 max-w-[200px] ml-0"> Let our users tell you all of the ways they use Pendo at their organizations. </div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] inline-flex items-center font-sora font-bold hover:no-underline focus:no-underline text-16 text-purpleDark-3 hover:text-[#1F104C]" href="/how-i-pendo/" target="_self"> <span>Hear their stories</span> <div class="inline-flex align-center justify-center relative h-5 w-5 ml-2"> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"> <path d="M20.58,12.55s0,.01-.01,.02l-7,7c-.16,.16-.36,.23-.57,.23s-.41-.08-.57-.23c-.31-.31-.31-.82,0-1.13l5.63-5.63H4c-.44,0-.8-.36-.8-.8s.36-.8,.8-.8h14.07l-5.63-5.63c-.31-.31-.31-.82,0-1.13,.31-.31,.82-.31,1.13,0l7,7s0,.01,.01,.02c.07,.07,.12,.15,.16,.24,.08,.2,.08,.42,0,.61-.04,.09-.09,.17-.16,.24Z" stroke="currentColor" stroke-width="1.5"/> </svg> </div> </a> </div> </div> </div> </div> </div> </li> <li class="c-primary-nav__list-item nolocal__jp"> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] font-sora font-bold text-15" href="/startups/" target="_self"> <span>Startups</span> </a> </li> <li class="c-primary-nav__list-item js-hover" data-prefix="overlay" data-toggled="body"> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] font-sora font-bold text-15" href="/" target="_self" onclick="return false;"> <span>Customers</span> </a> <button role="button" class="transition-all border border-solid cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 c-primary-nav__list-item-toggle js-toggle-parent"> <div class="inline-flex align-center justify-center relative "> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 10"> <path d="M9,10c-.26,0-.51-.1-.71-.29L.29,1.71C-.1,1.32-.1,.68,.29,.29S1.32-.1,1.71,.29l7.29,7.29L16.29,.29c.39-.39,1.02-.39,1.41,0s.39,1.02,0,1.41L9.71,9.71c-.2,.2-.45,.29-.71,.29Z" /> </svg> </div> </button> <div class="c-primary-nav__subnav c-primary-nav__subnav--2col-2cards lg:border-purpleDark-0 border z-60 bg-white "> <div class="c-primary-nav__subnav-container"> <div class="c-primary-nav__subnav--primary lg:pr-11 lg:border-r lg:border-purpleDark-0 nolocal__jp"> <div class="c-primary-nav__subnav-group"> <span class="text-14 font-sora font-bold uppercase inline-flex items-center justify-center tracking-wide c-primary-nav__subnav-heading text-purple-3"> <span>Welcome to our community</span> </span> <ul class="c-primary-nav__subnav-list "> <li id="lang__PendoNeighborhood" class="c-primary-nav__subnav-item SL_swap"> <a href="https://community.pendo.io/" target="_blank" rel="noopener noreferrer"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Pendo Community</b> </span> </a> </li> <li id="lang__PendoAcademy" class="c-primary-nav__subnav-item SL_swap"> <a href="https://academy.pendo.io/" target="_blank" rel="noopener noreferrer"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Pendo Academy</b> </span> </a> </li> <li id="lang__PendoNeighborhoodEvents" class="c-primary-nav__subnav-item SL_swap"> <a href="https://events.pendo.io/" target="_blank" rel="noopener noreferrer"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Customer events</b> </span> </a> </li> </ul> </div> </div> <div class="c-primary-nav__subnav--secondary lg:pl-11"> <div class="c-card-nav bg-no-repeat bg-right-bottom flex flex-col items-start justify-start rounded-20 p-6 bg-orange-0 pb-16 w-full bg-[length:65%]" style="background-image: url('/wp-content/themes/timber-sage-starter/resources/images/nav-card-2.png');"> <h6 class="not-italic tracking-tight font-bold font-sora text-22 lg:text-22 tracking-tight font-bold font-sora leading-snug text-18 lg:text-22 text-purpleDark-3 hover:text-[#1F104C] mb-2 "> <span>Customer stories</span> </h6> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 leading-normal text-14 mb-4 text-purpleDark-3 max-w-[200px] ml-0"> Learn how Pendo has helped companies big and small transform their business and bring value to their users. </div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] inline-flex items-center font-sora font-bold hover:no-underline focus:no-underline text-16 text-purpleDark-3 hover:text-[#1F104C]" href="/customers/" target="_self"> <span>Read case studies</span> <div class="inline-flex align-center justify-center relative h-5 w-5 ml-2"> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M20.58,12.55s0,.01-.01,.02l-7,7c-.16,.16-.36,.23-.57,.23s-.41-.08-.57-.23c-.31-.31-.31-.82,0-1.13l5.63-5.63H4c-.44,0-.8-.36-.8-.8s.36-.8,.8-.8h14.07l-5.63-5.63c-.31-.31-.31-.82,0-1.13,.31-.31,.82-.31,1.13,0l7,7s0,.01,.01,.02c.07,.07,.12,.15,.16,.24,.08,.2,.08,.42,0,.61-.04,.09-.09,.17-.16,.24Z" stroke="currentColor" stroke-width="1.5" /> </svg> </div> </a> </div> <div id="lang__HowIPendo" class="c-card-nav bg-no-repeat bg-right-bottom flex flex-col items-start justify-start rounded-20 p-6 bg-magenta-0 pb-16 w-full bg-[length:65%] SL_swap nolocal__jp" style="background-image: url('/wp-content/themes/timber-sage-starter/resources/images/nav-card-3.png');"> <h6 class="not-italic tracking-tight font-bold font-sora text-22 lg:text-22 tracking-tight font-bold font-sora leading-snug text-18 lg:text-22 text-purpleDark-3 hover:text-[#1F104C] mb-2 "> <span>How I Pendo</span> </h6> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 leading-normal text-14 mb-4 text-purpleDark-3 max-w-[200px] ml-0"> Real people. Real stories. Hear our users talk about how Pendo helps them succeed in the work they do every day. </div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] inline-flex items-center font-sora font-bold hover:no-underline focus:no-underline text-16 text-purpleDark-3 hover:text-[#1F104C]" href="/how-i-pendo/" target="_blank"> <span>Hear their stories</span> <div class="inline-flex align-center justify-center relative h-5 w-5 ml-2"> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M20.58,12.55s0,.01-.01,.02l-7,7c-.16,.16-.36,.23-.57,.23s-.41-.08-.57-.23c-.31-.31-.31-.82,0-1.13l5.63-5.63H4c-.44,0-.8-.36-.8-.8s.36-.8,.8-.8h14.07l-5.63-5.63c-.31-.31-.31-.82,0-1.13,.31-.31,.82-.31,1.13,0l7,7s0,.01,.01,.02c.07,.07,.12,.15,.16,.24,.08,.2,.08,.42,0,.61-.04,.09-.09,.17-.16,.24Z" stroke="currentColor" stroke-width="1.5" /> </svg> </div> </a> </div> </div> </div> </div> </li> <li class="c-primary-nav__list-item js-hover" data-prefix="overlay" data-toggled="body"> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] font-sora font-bold text-15" href="/" target="_self" onclick="return false;"> <span>Resources</span> </a> <button role="button" class="transition-all border border-solid cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 c-primary-nav__list-item-toggle js-toggle-parent"> <div class="inline-flex align-center justify-center relative "> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 10"> <path d="M9,10c-.26,0-.51-.1-.71-.29L.29,1.71C-.1,1.32-.1,.68,.29,.29S1.32-.1,1.71,.29l7.29,7.29L16.29,.29c.39-.39,1.02-.39,1.41,0s.39,1.02,0,1.41L9.71,9.71c-.2,.2-.45,.29-.71,.29Z" /> </svg> </div> </button> <div class="c-primary-nav__subnav c-primary-nav__subnav--4col lg:border-purpleDark-0 border z-60 bg-white c-primary-nav__subnav--4col-wide-secondary"> <div class="c-primary-nav__subnav-container"> <div class="c-primary-nav__subnav--primary lg:pr-11"> <div class="c-primary-nav__subnav-group lg:border-r lg:border-purpleDark-0"> <span class="text-14 font-sora font-bold uppercase inline-flex items-center justify-center tracking-wide c-primary-nav__subnav-heading text-purple-3"> <span>See what pendo can do</span> </span> <ul class="c-primary-nav__subnav-list"> <li id="lang__DemoCenter" class="c-primary-nav__subnav-item SL_swap"> <a href="/demo-center/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Demo center</b> </span> </a> </li> <li id="lang__Webinars" class="c-primary-nav__subnav-item SL_swap nolocal__jp"> <a href="/type/webinar/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Webinars</b> </span> </a> </li> <li class="c-primary-nav__subnav-item"> <a href="/tour/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Self-guided tours</b> </span> </a> </li> <li class="c-primary-nav__subnav-item nolocal__jp"> <a href="/pendo-on-pendo/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Pendo on Pendo</b> </span> </a> </li> <li class="c-primary-nav__subnav-item"> <a href="/new/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">What’s new in Pendo</b> </span> </a> </li> </ul> </div> <div class="c-primary-nav__subnav-group lg:border-r lg:border-purpleDark-0"> <span class="text-14 font-sora font-bold uppercase inline-flex items-center justify-center tracking-wide c-primary-nav__subnav-heading text-purple-3"> <span>Education</span> </span> <ul class="c-primary-nav__subnav-list"> <li id="lang__PendoBlog" class="c-primary-nav__subnav-item SL_swap nolocal__jp"> <a href="/pendo-blog/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Pendo blog</b> </span> </a> </li> <li id="lang__EbooksResearch" class="c-primary-nav__subnav-item SL_swap"> <a href="/resources/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">E-books & research</b> </span> </a> </li> <li id="lang__ProductledHub" class="c-primary-nav__subnav-item SL_swap nolocal__jp"> <a href="/product-led/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Product-led Hub</b> </span> </a> </li> <li id="lang__CertCourse" class="c-primary-nav__subnav-item SL_swap nolocal__jp"> <a href="/certification-courses/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Certification courses</b> </span> </a> </li> <li class="c-primary-nav__subnav-item nolocal__jp"> <a href="https://www.mindtheproduct.com/" target="_blank" rel="noopener noreferrer"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Mind the Product</b> </span> </a> </li> </ul> </div> <div class="c-primary-nav__subnav-group lg:border-r lg:border-purpleDark-0"> <span class="text-14 font-sora font-bold uppercase inline-flex items-center justify-center tracking-wide c-primary-nav__subnav-heading text-purple-3"> <span>Tools & Help</span> </span> <ul class="c-primary-nav__subnav-list"> <li id="lang__Benchmarks" class="c-primary-nav__subnav-item SL_swap"> <a href="/product-benchmarks/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Product benchmarks</b> </span> </a> </li> <li id="lang__Glossary" class="c-primary-nav__subnav-item SL_swap"> <a href="/glossary/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Glossary</b> </span> </a> </li> <li id="lang__HelpCenter" class="c-primary-nav__subnav-item SL_swap"> <a href="/help-center/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Help center</b> </span> </a> </li> <li id="lang__Developers" class="c-primary-nav__subnav-item SL_swap"> <a href="https://developers.pendo.io/" target="_blank" rel="noopener noreferrer"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Developers</b> </span> </a> </li> <li class="c-primary-nav__subnav-item"> <a href="/solutions/services-support/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Services & support</b> </span> </a> </li> </ul> </div> </div> <div class="c-primary-nav__subnav--secondary lg:pl-11"> <div class="c-card-nav bg-no-repeat bg-right-bottom flex flex-col items-start justify-start rounded-20 p-6 bg-magenta-0 pb-16 w-full" style="background-image: url('/wp-content/themes/timber-sage-starter/resources/images/nav-card-4.png');"> <h6 class="not-italic tracking-tight font-bold font-sora text-22 lg:text-22 tracking-tight font-bold font-sora leading-snug text-18 lg:text-22 text-purpleDark-3 hover:text-[#1F104C] mb-2 "> <span>Mind the Product</span> </h6> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 leading-normal text-14 mb-4 text-purpleDark-3 max-w-[200px] ml-0"> Connect with the world’s largest community of passionate product people, brought to you by Pendo. </div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] inline-flex items-center font-sora font-bold hover:no-underline focus:no-underline text-16 text-purpleDark-3 hover:text-[#1F104C]" href="https://www.mindtheproduct.com/" target="_blank"> <span>Visit the community</span> <div class="inline-flex align-center justify-center relative h-5 w-5 ml-2"> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M20.58,12.55s0,.01-.01,.02l-7,7c-.16,.16-.36,.23-.57,.23s-.41-.08-.57-.23c-.31-.31-.31-.82,0-1.13l5.63-5.63H4c-.44,0-.8-.36-.8-.8s.36-.8,.8-.8h14.07l-5.63-5.63c-.31-.31-.31-.82,0-1.13,.31-.31,.82-.31,1.13,0l7,7s0,.01,.01,.02c.07,.07,.12,.15,.16,.24,.08,.2,.08,.42,0,.61-.04,.09-.09,.17-.16,.24Z" stroke="currentColor" stroke-width="1.5" /> </svg> </div> </a> </div> </div> </div> </div> </li> <li class="c-primary-nav__list-item js-hover lg:hidden xl:block" data-prefix="overlay" data-toggled="body"> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] font-sora font-bold text-15" href="/" target="_self" onclick="return false;"> <span>Company</span> </a> <button role="button" class="transition-all border border-solid cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 c-primary-nav__list-item-toggle js-toggle-parent"> <div class="inline-flex align-center justify-center relative "> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 10"> <path d="M9,10c-.26,0-.51-.1-.71-.29L.29,1.71C-.1,1.32-.1,.68,.29,.29S1.32-.1,1.71,.29l7.29,7.29L16.29,.29c.39-.39,1.02-.39,1.41,0s.39,1.02,0,1.41L9.71,9.71c-.2,.2-.45,.29-.71,.29Z" /> </svg> </div> </button> <div class="c-primary-nav__subnav c-primary-nav__subnav--2col-2cards lg:border-purpleDark-0 border z-60 bg-white c-primary-nav__subnav--2col-2cards-split"> <div class="c-primary-nav__subnav-container"> <div class="c-primary-nav__subnav--primary lg:pr-11 lg:border-r lg:border-purpleDark-0"> <div class="c-primary-nav__subnav-group"> <span class="text-14 font-sora font-bold uppercase inline-flex items-center justify-center tracking-wide c-primary-nav__subnav-heading text-purple-3"> <span>Learn more about us</span> </span> <ul class="c-primary-nav__subnav-list c-primary-nav__subnav-list--split"> <li class="c-primary-nav__subnav-item w-full md:!w-[50%]"> <a href="/about/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Our story</b> </span> </a> </li> <li id="lang__Partners" class="c-primary-nav__subnav-item w-full md:!w-[50%] SL_swap nolocal__jp"> <a href="/partners/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Partner program</b> </span> </a> </li> <li class="c-primary-nav__subnav-item w-full md:!w-[50%]"> <a href="/careers/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Careers</b> </span> </a> </li> <li class="c-primary-nav__subnav-item w-full md:!w-[50%]"> <a href="https://www.mindtheproduct.com/" target="_blank"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Mind the Product </b> </span> </a> </li> <li id="lang__News" class="c-primary-nav__subnav-item w-full md:!w-[50%] SL_swap"> <a href="/news/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">News</b> </span> </a> </li> <li id="lang__Events" class="c-primary-nav__subnav-item w-full md:!w-[50%] SL_swap nolocal__jp"> <a href="/events/"> <span class="c-primary-nav__subnav-item-text text-purpleDark-3"> <b class="text-16">Events</b> </span> </a> </li> </ul> </div> </div> <div class="c-primary-nav__subnav--secondary lg:pl-11"> <div class="c-card-nav bg-no-repeat bg-right-bottom flex flex-col items-start justify-start rounded-20 p-6 bg-magenta-0 pb-16 w-full bg-[length:65%]" style="background-image: url('/wp-content/themes/timber-sage-starter/resources/images/nav-card-5.png');"> <h6 class="not-italic tracking-tight font-bold font-sora leading-snug text-18 lg:text-22 text-purpleDark-3 hover:text-[#1F104C] mb-2 "> <span>Work with us</span> </h6> <div class="mx-auto w-full pointer-events-auto space-y-5 leading-normal text-14 mb-4 text-purpleDark-3 max-w-[200px] ml-0"> Love making great products better? We’re always on the lookout for brilliant folk to join our team. </div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] inline-flex items-center font-sora font-bold hover:no-underline focus:no-underline text-16 text-purpleDark-3 hover:text-[#1F104C]" href="/careers/" target="_self"> <span>Find your next job</span> <div class="inline-flex align-center justify-center relative h-5 w-5 ml-2"> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M20.58,12.55s0,.01-.01,.02l-7,7c-.16,.16-.36,.23-.57,.23s-.41-.08-.57-.23c-.31-.31-.31-.82,0-1.13l5.63-5.63H4c-.44,0-.8-.36-.8-.8s.36-.8,.8-.8h14.07l-5.63-5.63c-.31-.31-.31-.82,0-1.13,.31-.31,.82-.31,1.13,0l7,7s0,.01,.01,.02c.07,.07,.12,.15,.16,.24,.08,.2,.08,.42,0,.61-.04,.09-.09,.17-.16,.24Z" stroke="currentColor" stroke-width="1.5" /> </svg> </div> </a> </div> <div class="c-card-nav bg-no-repeat bg-right-bottom flex flex-col items-start justify-start rounded-20 p-6 bg-orange-0 pb-16 w-full bg-[length:65%]" style="background-image: url('/wp-content/themes/timber-sage-starter/resources/images/nav-card-6.svg');"> <h6 class="not-italic tracking-tight font-bold font-sora text-22 lg:text-22 tracking-tight font-bold font-sora leading-snug text-18 lg:text-22 text-purpleDark-3 hover:text-[#1F104C] mb-2 "> <span>Why Pendo</span> </h6> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 leading-normal text-14 mb-4 text-purpleDark-3 max-w-[200px] ml-0"> Learn more about what makes our offering stand out and why leading companies choose Pendo. </div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] inline-flex items-center font-sora font-bold hover:no-underline focus:no-underline text-16 text-purpleDark-3 hover:text-[#1F104C]" href="/why-pendo/"> <span>See how we’re different</span> <div class="inline-flex align-center justify-center relative h-5 w-5 ml-2"> <svg class="fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M20.58,12.55s0,.01-.01,.02l-7,7c-.16,.16-.36,.23-.57,.23s-.41-.08-.57-.23c-.31-.31-.31-.82,0-1.13l5.63-5.63H4c-.44,0-.8-.36-.8-.8s.36-.8,.8-.8h14.07l-5.63-5.63c-.31-.31-.31-.82,0-1.13,.31-.31,.82-.31,1.13,0l7,7s0,.01,.01,.02c.07,.07,.12,.15,.16,.24,.08,.2,.08,.42,0,.61-.04,.09-.09,.17-.16,.24Z" stroke="currentColor" stroke-width="1.5" /> </svg> </div> </a> </div> </div> </div> </div> </li> <li class="c-primary-nav__list-item "> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] font-sora font-bold text-15" href="/pricing/" target="_self"> <span>Pricing</span> </a> </li> </ul> </nav> <nav role="navigation" class="c-utility-nav text-white "> <ul class="c-utility-nav__list list-none inline-flex"> <li class="c-utility-nav__list-item"> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] font-inter text-16" href="https://app.pendo.io/" target="_blank"> <span>Log In</span> </a> </li> </ul> </nav> </div> <div class="c-header__controls flex items-center"> <a data-label="try-free" role="button" class="transition-all border border-solid cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 text-14 px-4 py-2 bg-white text-purpleDark-3 hover:text-[#1F104C] hidden mr-2 md:block" href="https://app.pendo.io/register?utm_button=Try_Pendo_now"> <span>Try Pendo now</span> </a> <a data-label="click-demo" role="button" class="transition-all cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 primary font-sora text-14 px-4 py-2 border-pink-1 !text-white hover:!text-white hover:bg-[#A31041] hover:border-[#C22357] active:bg-pink-1 active:border-pink-1 disabled:bg-gray-2 disabled:border-gray-2 disabled:text-gray-3 shadow-md ml-2 md:block" href="https://go.pendo.io/demo-pendo.html"> <span>Get a Demo</span> </a> <style type="text/css"> </style> <button role="button" class="transition-all border border-solid cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 c-menu-toggle js-toggle" data-prefix="c-primary-nav" data-toggled="body"> <div class="inline-flex align-center justify-center relative "> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect y="3" width="24" height="2" fill="black" /> <rect y="11" width="24" height="2" fill="black" /> <rect y="19" width="24" height="2" fill="black" /> </svg> </div> </button> </div> </div> </header> <main role="document" class="min-h-screen "> <link rel="stylesheet" href="/wp-content/themes/timber-sage-starter/resources/styles/tocbot.css"> <style> .toc-list-item { padding:8px 0 0; } .toc-list-item:has(ul) a:after { content:''; background-image:url('/wp-content/uploads/2022/11/brand-icon-chevron_down.svg'); height: 24px; width: 24px; display: inline-block; background-size: contain; vertical-align:bottom; position:absolute; right:4px; } .toc-list-item:has(ul) a.is-active-link:after { content:''; background-image:url('/wp-content/uploads/2022/11/brand-icon-chevron_up.svg'); height: 24px; width: 24px; display: inline-block; background-size: contain; vertical-align:bottom; position:absolute; right:4px; } </style> <section data-label="glossary-hero" class="py-16 lg:py-24" style="background:url('/wp-content/uploads/2024/02/Hero-BG-glossary.png')no-repeat;background-size:40%;background-position:left bottom;background-color:#2A1567;"> <div class="xxl:container mx-auto px-6 lg:px-8 xxl:px-24"> <div class="grid grid-cols-1 lg:grid-cols-2 gap-x-16 xxl:gap-x-24"> <div> <img loading="lazy" class="block h-auto max-w-full rounded-16 mb-8 lg:mb-0" src="https://www.pendo.io/wp-content/uploads/2019/08/Customer_feedback.png" alt="Image" /> </div> <div class="flex items-center relative"> <div> <div class="absolute top-0 right-4 hidden lg:block"> <a class="inline-block mr-2" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.pendo.io/glossary/customer-feedback/&title=Customer feedback"> <div class="inline-flex align-center justify-center relative "> <svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle opacity="0.5" cx="18" cy="18" r="18" transform="rotate(90 18 18)" fill="white"/> <path d="M13.397 11.2969C13.397 12.2032 12.6686 12.9375 11.7695 12.9375C10.8705 12.9375 10.142 12.2032 10.142 11.2969C10.142 10.3913 10.8705 9.65625 11.7695 9.65625C12.6686 9.65625 13.397 10.3913 13.397 11.2969ZM13.4102 14.25H10.1289V24.75H13.4102V14.25ZM18.6483 14.25H15.3881V24.75H18.649V19.2382C18.649 16.1735 22.6055 15.9228 22.6055 19.2382V24.75H25.8789V18.1015C25.8789 12.9303 20.0238 13.1186 18.6483 15.6642V14.25Z" fill="#2A1567"/> </svg> </div> </a> <a class="inline-block mr-2" href="/cdn-cgi/l/email-protection#ff"> <div class="inline-flex align-center justify-center relative "> <svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle opacity="0.5" cx="18" cy="18" r="18" transform="rotate(90 18 18)" fill="white"/> <path d="M9.00391 11.25V24.75H27.0039V11.25H9.00391ZM25.1424 12.75L18.0039 18.5347L10.8654 12.75H25.1424ZM10.5039 23.25V14.3872L18.0039 20.4653L25.5039 14.3872V23.25H10.5039Z" fill="#2A1567"/> </svg> </div> </a> </div> <p class="text-18 lg:text-22 font-bold font-sora text-white text-opacity-50 mb-3 mt-0 ">DEEP DIVE - 10 min read</p> <h1 class="text-white text-48 lg:text-[72px] leading-none font-sora font-bold mb-6"> Customer feedback </h1> <p class="text-20 text-white w-full lg:w-full xxl:w-[500px] border-l-4 border-purple-3 pl-6 mb-8"> Information provided by customers about their experience with a product or service. </p> </div> </div> </div> <div class="grid grid-cols-1 mt-12 lg:mt-10"> <div> <svg class="inline mr-2 relative top-[-2px]" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M2 3H8C9.06087 3 10.0783 3.42143 10.8284 4.17157C11.5786 4.92172 12 5.93913 12 7V21C12 20.2044 11.6839 19.4413 11.1213 18.8787C10.5587 18.3161 9.79565 18 9 18H2V3Z" stroke="#8B4BEF" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/><path d="M22 3H16C14.9391 3 13.9217 3.42143 13.1716 4.17157C12.4214 4.92172 12 5.93913 12 7V21C12 20.2044 12.3161 19.4413 12.8787 18.8787C13.4413 18.3161 14.2044 18 15 18H22V3Z" stroke="#8B4BEF" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg> <p class="text-white font-bold text-22 inline font-sora">Dive deeper</p> </div> </div> <div class="grid grid-cols-1 lg:grid-cols-5 gap-2 lg:gap-8 lg:divide-x-2 divide-purple-3 divide-opacity-40 border-l-2 border-purple-3 border-opacity-40 mt-4 lg:mt-8"> <div class="px-4 py-2 lg:py-4 flex items-center"> <div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] text-white font-bold text-18 !inline" href="https://www.pendo.io/pendo-blog/the-difference-between-active-and-passive-customer-feedback-and-why-you-need-both/" target="_self" > <span>The difference between active and passive customer feedback</span> </a> <div class="inline-flex align-center justify-center relative inline relative top-[4px]"> <svg class="inline" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"><g opacity="0.3"><path d="M4.16667 17.5C3.70833 17.5 3.31597 17.3368 2.98958 17.0104C2.66319 16.684 2.5 16.2917 2.5 15.8333V4.16667C2.5 3.70833 2.66319 3.31597 2.98958 2.98958C3.31597 2.66319 3.70833 2.5 4.16667 2.5H9.16667C9.6269 2.5 10 2.8731 10 3.33333C10 3.79357 9.6269 4.16667 9.16667 4.16667H4.16667V15.8333H15.8333V10.8333C15.8333 10.3731 16.2064 10 16.6667 10C17.1269 10 17.5 10.3731 17.5 10.8333V15.8333C17.5 16.2917 17.3368 16.684 17.0104 17.0104C16.684 17.3368 16.2917 17.5 15.8333 17.5H4.16667ZM8.66667 12.5C8.3445 12.8222 7.82217 12.8222 7.5 12.5C7.17783 12.1778 7.17783 11.6555 7.5 11.3333L14.6667 4.16667H12.5C12.0398 4.16667 11.6667 3.79357 11.6667 3.33333C11.6667 2.8731 12.0398 2.5 12.5 2.5H16.5305C17.0659 2.5 17.5 2.93407 17.5 3.46953V7.5C17.5 7.96024 17.1269 8.33333 16.6667 8.33333C16.2064 8.33333 15.8333 7.96024 15.8333 7.5V5.33333L8.66667 12.5Z" fill="white"/></g></svg> </div> </div> </div> <div class="px-4 py-2 lg:py-4 flex items-center"> <div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] text-white font-bold text-18 !inline" href="https://www.pendo.io/pendo-blog/how-to-implement-customer-feedback-into-your-product-roadmap/" target="_self" > <span>How to implement customer feedback into your product roadmap</span> </a> <div class="inline-flex align-center justify-center relative inline relative top-[4px]"> <svg class="inline" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"><g opacity="0.3"><path d="M4.16667 17.5C3.70833 17.5 3.31597 17.3368 2.98958 17.0104C2.66319 16.684 2.5 16.2917 2.5 15.8333V4.16667C2.5 3.70833 2.66319 3.31597 2.98958 2.98958C3.31597 2.66319 3.70833 2.5 4.16667 2.5H9.16667C9.6269 2.5 10 2.8731 10 3.33333C10 3.79357 9.6269 4.16667 9.16667 4.16667H4.16667V15.8333H15.8333V10.8333C15.8333 10.3731 16.2064 10 16.6667 10C17.1269 10 17.5 10.3731 17.5 10.8333V15.8333C17.5 16.2917 17.3368 16.684 17.0104 17.0104C16.684 17.3368 16.2917 17.5 15.8333 17.5H4.16667ZM8.66667 12.5C8.3445 12.8222 7.82217 12.8222 7.5 12.5C7.17783 12.1778 7.17783 11.6555 7.5 11.3333L14.6667 4.16667H12.5C12.0398 4.16667 11.6667 3.79357 11.6667 3.33333C11.6667 2.8731 12.0398 2.5 12.5 2.5H16.5305C17.0659 2.5 17.5 2.93407 17.5 3.46953V7.5C17.5 7.96024 17.1269 8.33333 16.6667 8.33333C16.2064 8.33333 15.8333 7.96024 15.8333 7.5V5.33333L8.66667 12.5Z" fill="white"/></g></svg> </div> </div> </div> <div class="px-4 py-2 lg:py-4 flex items-center"> <div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] text-white font-bold text-18 !inline" href="https://www.pendo.io/pendo-blog/5-guiding-principles-for-collecting-customer-feedback/" target="_self" > <span>5 guiding principles for collecting customer feedback</span> </a> <div class="inline-flex align-center justify-center relative inline relative top-[4px]"> <svg class="inline" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"><g opacity="0.3"><path d="M4.16667 17.5C3.70833 17.5 3.31597 17.3368 2.98958 17.0104C2.66319 16.684 2.5 16.2917 2.5 15.8333V4.16667C2.5 3.70833 2.66319 3.31597 2.98958 2.98958C3.31597 2.66319 3.70833 2.5 4.16667 2.5H9.16667C9.6269 2.5 10 2.8731 10 3.33333C10 3.79357 9.6269 4.16667 9.16667 4.16667H4.16667V15.8333H15.8333V10.8333C15.8333 10.3731 16.2064 10 16.6667 10C17.1269 10 17.5 10.3731 17.5 10.8333V15.8333C17.5 16.2917 17.3368 16.684 17.0104 17.0104C16.684 17.3368 16.2917 17.5 15.8333 17.5H4.16667ZM8.66667 12.5C8.3445 12.8222 7.82217 12.8222 7.5 12.5C7.17783 12.1778 7.17783 11.6555 7.5 11.3333L14.6667 4.16667H12.5C12.0398 4.16667 11.6667 3.79357 11.6667 3.33333C11.6667 2.8731 12.0398 2.5 12.5 2.5H16.5305C17.0659 2.5 17.5 2.93407 17.5 3.46953V7.5C17.5 7.96024 17.1269 8.33333 16.6667 8.33333C16.2064 8.33333 15.8333 7.96024 15.8333 7.5V5.33333L8.66667 12.5Z" fill="white"/></g></svg> </div> </div> </div> <div class="px-4 py-2 lg:py-4 flex items-center"> <div> <a class="items-center cursor-pointer align-center inline-flex justify-center no-underline active:text-pink-1 disabled:text-gray-3 focus:outline-[#1B72F4] text-white font-bold text-18 !inline" href="https://www.pendo.io/pendo-blog/the-top-feedback-challenges-for-product-teams-and-what-to-do-about-them/" target="_self" > <span>The top feedback challenges for product teams—and what to do</span> </a> <div class="inline-flex align-center justify-center relative inline relative top-[4px]"> <svg class="inline" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"><g opacity="0.3"><path d="M4.16667 17.5C3.70833 17.5 3.31597 17.3368 2.98958 17.0104C2.66319 16.684 2.5 16.2917 2.5 15.8333V4.16667C2.5 3.70833 2.66319 3.31597 2.98958 2.98958C3.31597 2.66319 3.70833 2.5 4.16667 2.5H9.16667C9.6269 2.5 10 2.8731 10 3.33333C10 3.79357 9.6269 4.16667 9.16667 4.16667H4.16667V15.8333H15.8333V10.8333C15.8333 10.3731 16.2064 10 16.6667 10C17.1269 10 17.5 10.3731 17.5 10.8333V15.8333C17.5 16.2917 17.3368 16.684 17.0104 17.0104C16.684 17.3368 16.2917 17.5 15.8333 17.5H4.16667ZM8.66667 12.5C8.3445 12.8222 7.82217 12.8222 7.5 12.5C7.17783 12.1778 7.17783 11.6555 7.5 11.3333L14.6667 4.16667H12.5C12.0398 4.16667 11.6667 3.79357 11.6667 3.33333C11.6667 2.8731 12.0398 2.5 12.5 2.5H16.5305C17.0659 2.5 17.5 2.93407 17.5 3.46953V7.5C17.5 7.96024 17.1269 8.33333 16.6667 8.33333C16.2064 8.33333 15.8333 7.96024 15.8333 7.5V5.33333L8.66667 12.5Z" fill="white"/></g></svg> </div> </div> </div> </div> <div class="block lg:hidden float-right"> <a class="inline-block mr-2" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.pendo.io/glossary/customer-feedback/&title=Customer feedback"> <div class="inline-flex align-center justify-center relative "> <svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle opacity="0.5" cx="18" cy="18" r="18" transform="rotate(90 18 18)" fill="white"/> <path d="M13.397 11.2969C13.397 12.2032 12.6686 12.9375 11.7695 12.9375C10.8705 12.9375 10.142 12.2032 10.142 11.2969C10.142 10.3913 10.8705 9.65625 11.7695 9.65625C12.6686 9.65625 13.397 10.3913 13.397 11.2969ZM13.4102 14.25H10.1289V24.75H13.4102V14.25ZM18.6483 14.25H15.3881V24.75H18.649V19.2382C18.649 16.1735 22.6055 15.9228 22.6055 19.2382V24.75H25.8789V18.1015C25.8789 12.9303 20.0238 13.1186 18.6483 15.6642V14.25Z" fill="#2A1567"/> </svg> </div> </a> <a class="inline-block mr-2" href="/cdn-cgi/l/email-protection#12"> <div class="inline-flex align-center justify-center relative "> <svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle opacity="0.5" cx="18" cy="18" r="18" transform="rotate(90 18 18)" fill="white"/> <path d="M9.00391 11.25V24.75H27.0039V11.25H9.00391ZM25.1424 12.75L18.0039 18.5347L10.8654 12.75H25.1424ZM10.5039 23.25V14.3872L18.0039 20.4653L25.5039 14.3872V23.25H10.5039Z" fill="#2A1567"/> </svg> </div> </a> </div> </div> </section> <section data-label="glossary-content" class="glossary-body xxl:container mx-auto px-4 lg:px-4 xl:px-8 xxl:px-24 grid grid-cols-1 md:grid-cols-12 gap-3 mb-8 lg:mb-16 mt-16"> <div class="hidden lg:block lg:col-span-3"> <div class="bg-white rounded-20 md:sticky md:top-24"> <div data-label="card-top" class="px-0 pb-8"> <h4 data-label="results"class="text-24 font-bold pb-0.5 mb-4 font-sora">Table of Contents</h4> <nav class="toc toc-right js-toc"></nav> </div> </div> </div> <div class="col-span-12 lg:col-span-6 py-0 mx-2 lg:pr-0"> <div data-label="wysiwyg" id="glossaryContent" data-pendo-content="main-content" class="js-toc-content"> <h2 id="what-is-customer-feedback">What is customer feedback?</h2> <p>Customer feedback is information provided by customers about their experience with a product or service. Its purpose is to reveal their level of satisfaction and help product, customer success, and marketing teams understand where there is room for improvement. Companies can collect customer feedback proactively by <a href="https://www.pendo.io/product/feedback/">polling and surveying customers</a>, interviewing them, or by asking for reviews. Teams can also passively collect feedback by providing users a place in the product where they can share comments, complaints, or compliments.</p> <hr /> <h2 id="a-breakdown-video-of-what-customer-feedback-is-and-how-to-use-it">A breakdown video of what Customer feedback is and how to use it</h2> <p><iframe width="100%" height="400" src="https://www.youtube.com/embed/8k-7905s6aY?rel=0&modestbranding=1" title="Customer feedback, explained: tackle feedback at scale" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p> <p><script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="application/ld+json"> { "@context": "https://schema.org", "@type": "VideoObject", "name": "Customer feedback, explained: tackle feedback at scale", "description": "Customer feedback gives you valuable insights into your customers’ thoughts, level of satisfaction, and overall experience with your product or service. With this information, you’re enabled to make impactful improvements.", "thumbnailUrl": "https://i.ytimg.com/vi/8k-7905s6aY/maxresdefault.jpg", "uploadDate": "2024-09-03T08:00:00+08:00", "duration": "PT1M55S", "contentUrl": "https://www.youtube.com/watch?v=8k-7905s6aY", "embedUrl": "https://www.youtube.com/embed/8k-7905s6aY" } </script></p> <hr /> <h2 id="why-is-customer-feedback-important">Why is customer feedback important?</h2> <p>Without customer feedback, a company will never know if customers are getting value out of their product. Without knowing if they’re getting value, the product and go-to-market teams won’t know if they’re nurturing loyal customers (not to mention be able to measure <a href="https://www.pendo.io/glossary/customer-retention/">customer retention</a> and <a href="https://www.pendo.io/glossary/customer-health-score/">customer health</a>). And without loyal customers, well…</p> <p>According to Gartner, “customers’ salient experiences with the company heavily influence their long-term switching behavior and reflect the true drivers of loyalty.” How does one find out what these salient experiences were? Through customer feedback.</p> <p><img fetchpriority="high" decoding="async" class="wp-image-10030 size-full aligncenter" src="https://www.pendo.io/wp-content/uploads/2019/08/image4.png" alt="" width="401" height="348" srcset="https://www.pendo.io/wp-content/uploads/2019/08/image4.png 401w, https://www.pendo.io/wp-content/uploads/2019/08/image4-300x260.png 300w, https://www.pendo.io/wp-content/uploads/2019/08/image4-150x130.png 150w" sizes="(max-width: 401px) 100vw, 401px" /></p> <hr /> <h2 id="what-are-some-best-practices-for-collecting-customer-feedback">What are some best practices for collecting customer feedback?</h2> <p>Before you start collecting feedback from customers, it’s important to establish clear processes and service-level agreements (SLAs). For example, you should determine where the feedback will be stored, decide who will be responsible for managing it, develop workflows around how it will be triaged, and set clear expectations with customers so they know how it will be used.</p> <p>The following tips are a great place to start, particularly if you’re setting up a customer feedback program for the first time.</p> <hr /> <h3 id="get-your-feedback-data-in-one-place">Get your feedback data in one place</h3> <p>If your customer feedback data is spread throughout multiple platforms and places (e.g. spreadsheets managed by disparate teams, content management systems, etc.), there’s no easy way to spot trends or identify themes. You’re also far more likely to feel overwhelmed by (and therefore never use) the feedback you’ve collected—leaving it to get lost in a dreaded <a href="https://www.pendo.io/resources/how-to-abandon-the-blackhole-of-feedback/">black hole</a> of unaddressed feedback.</p> <p>The tools or systems you decide to use to manage and synthesize all your customer feedback data will largely depend on your organization’s overall goals and stakeholders, the size and scope of your team, and how you plan to use—and close the loop on—feedback submitted by customers. Ask yourself what you really need your centralized feedback hub to do: Are you a small organization that could get by with a spreadsheet or Trello board as you get started? Or would a more comprehensive system like <a href="https://www.pendo.io/product/feedback/">Pendo Feedback</a> allow you to scale and sustain your efforts?</p> <p>While centralizing all your customer feedback is crucial for identifying trends and themes, it’s also extremely valuable for collecting one-off or “fringe” requests. Documenting these lesser-known areas for improvement helps you keep an eye out for similar comments down the road, and can serve as a rich source of inspiration your product team may not otherwise have considered.</p> <p><img decoding="async" class="alignnone wp-image-10031 size-full" title="customer feedback user example" src="https://www.pendo.io/wp-content/uploads/2019/08/image5.png" alt="customer feedback user example" width="1540" height="1022" srcset="https://www.pendo.io/wp-content/uploads/2019/08/image5.png 1540w, https://www.pendo.io/wp-content/uploads/2019/08/image5-300x199.png 300w, https://www.pendo.io/wp-content/uploads/2019/08/image5-1024x680.png 1024w, https://www.pendo.io/wp-content/uploads/2019/08/image5-150x100.png 150w, https://www.pendo.io/wp-content/uploads/2019/08/image5-768x510.png 768w, https://www.pendo.io/wp-content/uploads/2019/08/image5-1536x1019.png 1536w" sizes="(max-width: 1540px) 100vw, 1540px" /></p> <hr /> <h3 id="agree-on-a-feedback-management-process">Agree on a feedback management process</h3> <p>Collecting and acting on customer feedback is not often a one-team job. Particularly in large or enterprise-scale organizations, feedback comes from myriad sources and is touched by many departments. So it’s important to establish a clear feedback management and sharing process that allows you to organize and keep a steady pulse on all that incoming feedback, across all areas of the company. This is also a good opportunity to think about how you’ll share relevant insights with various teams across the business.</p> <p>For example, as the frontline of your business, <a href="https://www.pendo.io/product-led/how-product-led-customer-success-teams-use-customer-feedback/">customer success managers (CSMs) are privy to requests and feedback from customers</a> that your technical teams (who likely don’t get much face time with customers) aren’t. Your CSMs can help your product and engineering teams understand whether a specific feature request is truly urgent and far-reaching—causing numerous accounts to become at-risk—or if it’s a cosmetic request that isn’t actually mission-critical. Creating a clear strategy for how these kinds of findings will be disseminated across the business is critical for avoiding the dreaded feedback black hole.</p> <p>It’s also important to set up frequent syncs with all the teams receiving and touching your customer feedback data. Getting these groups aligned on feedback trends—and which initiatives are being actioned on the product roadmap—enables stakeholders to make more informed product decisions and have more productive business discussions.</p> <hr /> <h3 id="write-and-share-a-product-feedback-policy">Write and share a product feedback policy</h3> <p>A product feedback policy is a critical—but often overlooked—element of any good <a href="https://www.pendo.io/glossary/voice-of-the-customer/">Voice of the customer (VoC)</a> or customer feedback program. It ensures that everyone (both internal team members and customers alike) understands how they can submit feedback, why their feedback matters, and how their feedback will be managed and used. Setting these clear expectations up front goes a long way towards creating accountability, mitigating potential confusion or frustration, and building trust.</p> <p>If you’d like to create your own product feedback policy, try starting with <a href="https://support.pendo.io/hc/en-us/articles/360033146612-Product-Feedback-Policy-overview-template-">this template</a> and reviewing <a href="https://support.pendo.io/hc/en-us/articles/360046942571-Pendo-s-Take-On-Product-Feedback">Pendo’s take on product feedback</a>.</p> <div data-label="house-text" class="post-text-ad py-8 px-6 text-left my-20 bg-no-repeat bg-right-bottom bg-cover md:bg-contain rounded-16" style="background-color:#17044a;background-image:url(/wp-content/uploads/2024/02/Inline-MidPost-BG.png);"><div class="grid grid-cols-1 md:grid-cols-12"><div class="md:col-span-8 xl:col-span-9"><p style="margin-bottom:0;" class="font-bold !font-sora !text-24 lg:!text-20 xl:!text-24"><a class="inline-block mx-auto font-sans !text-white border-none glossary-in-post-p-text" style="background-color:rgba(255,255,255,0.0);" href="https://www.pendo.io/product-led/how-product-led-customer-success-teams-use-customer-feedback/">See how CS teams can leverage customer feedback</a></p></div><div class="md:col-span-4 xl:col-span-3 flex items-center"><div class="w-full"><a class="primary button float-left mt-8 md:mt-0 md:float-right" href="https://www.pendo.io/product-led/how-product-led-customer-success-teams-use-customer-feedback/"><span>Read now</span></a></div></div></div></div> <hr /> <h2 id="what-is-the-best-way-to-collect-customer-feedback">What is the best way to collect customer feedback?</h2> <p>The best way to collect feedback is to meet your customers where they are: <a href="https://www.pendo.io/product-led/how-the-best-product-teams-collect-manage-and-act-on-customer-feedback/">inside your product</a>. Capturing feedback and requests directly inside your app results in higher response rates and engagement (since customers don’t need to take any extra steps to get to an external feedback submission page or portal), and <a href="https://www.pendo.io/product-led/the-business-value-of-being-product-led/">better quality feedback</a> (since they’re responding within the context of the product, as they’re experiencing it. There are several ways you can use Pendo to capture both quantitative and qualitative customer feedback, in-app.</p> <hr /> <h3 id="1-in-app-surveys-and-polls">1. In-app surveys and polls</h3> <p>With Pendo, you can collect both quantitative survey and poll data (e.g. <a href="https://www.pendo.io/glossary/net-promoter-score-nps/">Net Promoter Score (NPS)</a> surveys, Customer Satisfaction (CSAT) surveys, or app store ratings) and rich qualitative responses or requests—or even better yet, a combination of the two.</p> <p>In addition to higher response rates, the ability to keep an ongoing and consistent pulse on customer sentiment, and better quality experience insights, gathering this data inside your product enables you to control the timing and cadence of your surveys and polls. For example, if you’d like a customer to <a href="https://www.pendo.io/customers/how-cinc-took-control-of-their-mobile-app-store-ratings-with-pendo/">submit an app store rating</a>, ideally, you should try to ask them about their experiences following a positive interaction with your product. Using Pendo, you can define the right behavioral triggers so that your customer is only served the survey after they successfully complete a workflow—rather than via an email or other external channel you can’t orchestrate.</p> <p><img loading="lazy" decoding="async" class="alignnone wp-image-10032 size-full" title="in app survey customer feedback" src="https://www.pendo.io/wp-content/uploads/2019/08/image1.png" alt="in app survey customer feedback" width="1999" height="1250" srcset="https://www.pendo.io/wp-content/uploads/2019/08/image1.png 1999w, https://www.pendo.io/wp-content/uploads/2019/08/image1-300x188.png 300w, https://www.pendo.io/wp-content/uploads/2019/08/image1-1024x640.png 1024w, https://www.pendo.io/wp-content/uploads/2019/08/image1-150x94.png 150w, https://www.pendo.io/wp-content/uploads/2019/08/image1-768x480.png 768w, https://www.pendo.io/wp-content/uploads/2019/08/image1-1536x960.png 1536w" sizes="(max-width: 1999px) 100vw, 1999px" /></p> <hr /> <h3 id="2-resource-center">2. Resource Center</h3> <p>The best <a href="/glossary/voice-of-the-customer/">VoC programs</a> capture both <i>active</i> and <i>passive</i> customer feedback. Passive customer feedback allows customers to submit their thoughts and requests whenever it’s most convenient for them. Not only does this self-service model allow customers to control when and how they share feedback, but it also allows you to keep an ongoing pulse on requests and to gather input about the product or customer experience you may not have considered or previously included in other, more targeted feedback collection programs.</p> <p>A <a href="https://support.pendo.io/hc/en-us/articles/360031866712-Resource-Center-Overview">Resource Center</a> is a great way to give customers an always-available avenue for submitting feedback (or staying abreast on product updates, revisiting onboarding guides, and easily accessing other useful support resources), directly within the context of your product or app. Adding Pendo Feedback to the <a href="https://www.pendo.io/how-i-pendo/tag/resource-center/">Resource Center</a> also allows customers to vote for and view in-app requests, helping to close the feedback loop and keeping users in the know about what’s coming next.</p> <p><img loading="lazy" decoding="async" class="alignnone wp-image-10033 size-full" title="active and passive customer feedback" src="https://www.pendo.io/wp-content/uploads/2019/08/image6.png" alt="active and passive customer feedback" width="1540" height="1051" srcset="https://www.pendo.io/wp-content/uploads/2019/08/image6.png 1540w, https://www.pendo.io/wp-content/uploads/2019/08/image6-300x205.png 300w, https://www.pendo.io/wp-content/uploads/2019/08/image6-1024x699.png 1024w, https://www.pendo.io/wp-content/uploads/2019/08/image6-150x102.png 150w, https://www.pendo.io/wp-content/uploads/2019/08/image6-768x524.png 768w, https://www.pendo.io/wp-content/uploads/2019/08/image6-1536x1048.png 1536w" sizes="(max-width: 1540px) 100vw, 1540px" /></p> <hr /> <h2 id="how-can-i-improve-my-customer-feedback-strategy">How can I improve my customer feedback strategy?</h2> <ul style="font-size: 18px; margin-top: 16px;"> <li>Make it timely: Emailing a survey to a user may be asking more than they’re willing to give, especially because reading the email pulls them out of the product. Instead, survey them <a href="https://www.pendo.io/glossary/in-app-messaging/">in-app</a> so they receive the question while they are using the product. In-app surveys yield more accurate feedback and typically have higher response rates.</li> <li>Make it easy: Collecting feedback should be done on the customer’s terms, not the company’s. What does this mean? Well, if a customer has to dig around in the product to find a “contact us” form, then it’s not exactly easy for them to provide the feedback the product and marketing teams covet. An occasional survey is also not enough. Effective programs make the feedback mechanism as simple as possible, available to any customer, any time.</li> <li>Make it smart: Customers should be able to rank their feedback priority—let them share what is most pressing for them, so that product, marketing, and customer success teams can better prioritize their actions. The product team should also be able to search and segment feedback data to better understand any patterns. At <a href="https://www.pendo.io/customers/how-the-black-diamond-wealth-platform-uses-pendo-feedback-to-power-a-community-of-product-feedback/">Black Diamond</a>, the team sorts feedback by client type and revenue to see if similar accounts are having comparable issues, and then prioritizes accordingly.</li> <li>Close the loop: Too often, companies collect feedback, but it ends up in a black hole, never to be synthesized or acted upon. Make sure the company has a clear vision and process in place before collecting feedback, as well as a tool to collect, prioritize, and manage feedback.</li> </ul> <hr /> <h2 id="acting-on-customer-feedback">Acting on customer feedback</h2> <p>You’ve created a feedback collection strategy, consolidated all your data, and are actively collecting input from customers. Now what? Feedback execution strategies vary from organization to organization—depending on goals, business models, and team structures—but should generally follow these guidelines.</p> <hr /> <h3 id="1-pair-qualitative-and-quantitative-data">1. Pair qualitative and quantitative data</h3> <p>While product teams of the past have historically relied on anecdotal feedback and gut instinct, that no longer cuts it today. To build the best products possible, companies need data that paints a complete picture of the <a href="https://www.pendo.io/glossary/customer-experience-cx/">customer experience</a>. With Pendo, you can bring your <a href="https://www.pendo.io/glossary/product-analytics/">product analytics</a> and usage data together with incoming feedback from users—so you can not only see how users are engaging with your product, but also understand what they think about that experience and why they’re using it that way.</p> <p>Pairing qualitative feedback with quantitative data (like <a href="https://www.pendo.io/product/analytics/">product usage</a> and user metadata) is easy in Pendo. For example, when you view requests, you can also see contextual data about your customers at the user or account level (e.g. if they’re a free user vs. paying customer, how active they are in the application, etc.).</p> <p><img loading="lazy" decoding="async" class="alignright wp-image-10034 size-full" title="Pair qualitative and quantitative data from Customer Feedback" src="https://www.pendo.io/wp-content/uploads/2019/08/image7.png" alt="Pair qualitative and quantitative data from Customer Feedback" width="1628" height="1050" srcset="https://www.pendo.io/wp-content/uploads/2019/08/image7.png 1628w, https://www.pendo.io/wp-content/uploads/2019/08/image7-300x193.png 300w, https://www.pendo.io/wp-content/uploads/2019/08/image7-1024x660.png 1024w, https://www.pendo.io/wp-content/uploads/2019/08/image7-150x97.png 150w, https://www.pendo.io/wp-content/uploads/2019/08/image7-768x495.png 768w, https://www.pendo.io/wp-content/uploads/2019/08/image7-1536x991.png 1536w" sizes="(max-width: 1628px) 100vw, 1628px" /></p> <hr /> <h3 id="2-understand-urgency-and-quantify-impact">2. Understand urgency and quantify impact</h3> <p>Once you’ve started to identify and group themes in your feedback data (for example, through <a href="https://www.pendo.io/pendo-blog/introducing-nps-insights/">NPS Insights</a> and synthesis), it’s important to understand the urgency of each request—and its associated value. This will help ensure that your product and development teams are focused on the right initiatives or features that will drive desired outcomes for the business—not just requests coming from the loudest voices in the room—while satisfying your most important or valuable accounts. In Pendo, you can sort requests by account value or number of votes to better identify which areas prioritize and focus on.</p> <hr /> <h3 id="3-connect-data-to-your-roadmap">3. Connect data to your roadmap</h3> <p>For product teams in particular, the <a href="https://www.pendo.io/glossary/product-roadmap/">roadmap</a> is your North Star: The future state you’re working towards and the strategic direction you’re steering your product (and by extension, the company) in. Product analytics and customer feedback have an equally important role to play when it comes to <a href="https://www.pendo.io/resources/roadmaps-reimagined/">informing your roadmap</a>. And without them, you run the risk of devolving your roadmap into a reactive punch list of features—rather than an anchor of your company’s long-term strategy.</p> <p>Using customer feedback to inform your roadmap is crucial for <a href="https://www.pendo.io/pendo-blog/how-pendo-helps-you-prioritize-your-roadmap-and-focus-your-resources/">prioritizing engineering time</a>, making the case for additional resources, and validating items already on your roadmap. This insight is also critical for understanding which products or features are underutilized or aren’t adding value for your customers (and why they feel that way)—so you can make more informed decisions about where you should continue to invest your time and energy.</p> <p><img loading="lazy" decoding="async" class="alignnone wp-image-10035 size-full" title="customer feedback to inform your roadmap" src="https://www.pendo.io/wp-content/uploads/2019/08/image3.png" alt="customer feedback to inform your roadmap" width="1552" height="1030" srcset="https://www.pendo.io/wp-content/uploads/2019/08/image3.png 1552w, https://www.pendo.io/wp-content/uploads/2019/08/image3-300x199.png 300w, https://www.pendo.io/wp-content/uploads/2019/08/image3-1024x680.png 1024w, https://www.pendo.io/wp-content/uploads/2019/08/image3-150x100.png 150w, https://www.pendo.io/wp-content/uploads/2019/08/image3-768x510.png 768w, https://www.pendo.io/wp-content/uploads/2019/08/image3-1536x1019.png 1536w" sizes="(max-width: 1552px) 100vw, 1552px" /></p> <hr /> <h3 id="4-close-the-loop">4. Close the loop</h3> <p>Even if your organization decides not to pursue a feature or request submitted by a customer, it’s critical to close the loop. Customers will quickly lose trust in your brand if they regularly share their thoughts but never hear back from you—regardless of whether you’ve decided to act on their feedback or not. With <a href="https://www.pendo.io/product/feedback/">Pendo Feedback</a>, you can easily automate this process and send a short message to your users whenever the status of their request changes.</p> <p><img loading="lazy" decoding="async" class="alignnone wp-image-10036 size-full" title="customer feedback response" src="https://www.pendo.io/wp-content/uploads/2019/08/image2.png" alt="customer feedback response" width="1540" height="1070" srcset="https://www.pendo.io/wp-content/uploads/2019/08/image2.png 1540w, https://www.pendo.io/wp-content/uploads/2019/08/image2-300x208.png 300w, https://www.pendo.io/wp-content/uploads/2019/08/image2-1024x711.png 1024w, https://www.pendo.io/wp-content/uploads/2019/08/image2-150x104.png 150w, https://www.pendo.io/wp-content/uploads/2019/08/image2-768x534.png 768w, https://www.pendo.io/wp-content/uploads/2019/08/image2-1536x1067.png 1536w" sizes="(max-width: 1540px) 100vw, 1540px" /></p> <p>And regardless of whether you’re managing your feedback in spreadsheets or in a scalable system like Pendo, a <a href="https://support.pendo.io/hc/en-us/articles/360033146612-Product-Feedback-Policy-overview-template-">Product Feedback Policy</a> is one of the best and most efficient ways to set clear expectations with your customers from the start. This policy sets clear standards that tell them exactly what to expect once they hit “submit” on their feedback—including when they might hear from you, how you plan to manage and use their feedback, and the benefits of sharing their input.</p> <div data-label="house-text" id="postFooterAd" class="py-8 xl:py-12 px-8 xl:px-10 text-left my-20 bg-no-repeat bg-[center_top_-50px] rounded-16" style="background-color:#17044a;background-image:url(/wp-content/uploads/2024/02/Inline-MidPost-BG.png); background-position: right bottom;background-size: contain;"><div class="grid grid-cols-1 md:grid-cols-12"><div class="md:col-span-10"><p class="font-bold !font-sora !leading-none !text-36 lg:!text-28 xl:!text-36 pr-0 lg:pr-8"><a class="inline-block mx-auto mb-4 font-sans leading-tight !text-white border-none glossary-in-post-p-text" style="background-color:rgba(255,255,255,0.0);" href="https://www.pendo.io/pendo-blog/how-to-use-pendo-feedback-to-grow-efficiently-and-make-an-impact/">How to use Pendo Feedback to grow efficiently—and make an impact</a></p><a class="primary button" href="https://www.pendo.io/pendo-blog/how-to-use-pendo-feedback-to-grow-efficiently-and-make-an-impact/"><span>Discover how</span></a></div></div></div> </div> </div> <div class="col-span-12 lg:col-span-3 py-3 lg:mx-2 xl:mx-5 lg:pr-0 glossary-r-sidebar"> <div id="stickyPromo-0" class="hidden md:sticky lg:block md:top-24 sticky-r-sidebar nolocal__jp"> <div class="px-5 py-6 rounded-10 text-center" style="background-color:#2A1567;"> <h4 class="font-sora text-white font-bold text-18 xl:text-22 text-center mb-5 leading-tight"> <a target="_blank" class="inline-block mx-auto font-bold font-sora" href="https://www.pendo.io/product/feedback/">Know what your customers need with Pendo Feedback</a> </h4> <a target="_blank" class="primary button" href="https://www.pendo.io/product/feedback/">Explore now <span class="text-white"> <svg class="inline-block w-4 ml-1 -mt-1" width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M4 12.166H20" stroke="#ffffff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M13 5.16602L20 12.166L13 19.166" stroke="#ffffff" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg></span></a> <img class="pt-4" src="https://www.pendo.io/wp-content/uploads/2022/11/hero-feedback.png"> </div> </div> </div> </section> <section data-label="related-articles" class="nolocal__jp pb-20"> <div class="xxl:container mx-auto px-6 lg:px-8 xxl:px-24"> <div class="grid grid-cols-1 pt-16 border-t-2 border-gray-2 px-0"> <div> <h3 class="not-italic tracking-tight font-bold font-sora leading-tight text-28 lg:text-44 mb-10 "> <span>You might also like</span> </h3> </div> </div> <div class="grid grid-cols-1 gap-8 lg:gap-12 md:grid-cols-3 mx-0 px-0"> <div data-label="card-1" class="px-0 mb-12 group card-article relative border-b-2 border-gray-2 "> <a href="https://www.pendo.io/pendo-blog/5-guiding-principles-for-collecting-customer-feedback/"> <img loading="lazy" class="block h-auto max-w-full w-full h-56 object-cover object-center rounded-10" src="https://www.pendo.io/wp-content/uploads/2019/08/pendo_related_content_14.jpg" alt="Featured image" /> </a> <div class="py-4 relative card-article-bottom min-h-[200px]"> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 text-16 text-gray-4 mb-3 font-bold opacity-50 font-inter"> Best practices — 4m read </div> <h5 class="not-italic tracking-tight font-inter leading-nornal text-20 lg:text-24 !text-24 leading-snug !font-sora font-bold w-[100%] min-h-[200px] "> <a class="text-black " href="https://www.pendo.io/pendo-blog/5-guiding-principles-for-collecting-customer-feedback/" > <span>5 guiding principles for collecting customer feedback</span> </a> </h5> <a role="button" data-url="" class="transition-all cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 text-14 p-2 bg-gray-2 border-gray-2 group-hover:invert active:bg-gray-2 active:border-gray-2 absolute right-0 bottom-4" href="https://www.pendo.io/pendo-blog/5-guiding-principles-for-collecting-customer-feedback/" id="" data-glide-dir="" data-toggled="" data-prefix="" > <div class="inline-flex align-center justify-center relative h-6 w-6"> <svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4 12.166H20" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M13 5.16602L20 12.166L13 19.166" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div> </a> </div> </div> <div data-label="card-2" class="px-0 mb-12 group card-article relative border-b-2 border-gray-2 "> <div class="py-4 border-gray-2 border-t-2 relative card-article-bottom min-h-[492px]"> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 text-16 text-gray-4 mb-3 font-bold opacity-50 font-inter"> Best practices — 4m read </div> <h5 class="not-italic tracking-tight font-inter leading-nornal text-20 lg:text-24 !text-36 !font-sora leading-snug font-bold w-[100%] min-h-[200px] "> <a class="text-black " href="https://www.pendo.io/pendo-blog/how-to-use-pendo-feedback-to-grow-efficiently-and-make-an-impact/" > <span>How to use Pendo Feedback to grow efficiently—and make an impact</span> </a> </h5> <a role="button" data-url="" class="transition-all cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 text-14 p-2 bg-gray-2 border-gray-2 group-hover:invert active:bg-gray-2 active:border-gray-2 absolute right-0 bottom-4" href="https://www.pendo.io/pendo-blog/how-to-use-pendo-feedback-to-grow-efficiently-and-make-an-impact/" id="" data-glide-dir="" data-toggled="" data-prefix="" > <div class="inline-flex align-center justify-center relative h-6 w-6"> <svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4 12.166H20" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M13 5.16602L20 12.166L13 19.166" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div> </a> </div> </div> <div data-label="card-3" class="px-0 mb-12 group card-article relative border-b-2 border-gray-2 "> <a href="https://www.pendo.io/pendo-blog/how-our-product-operations-team-uses-pendo-to-manage-and-activate-customer-feedback/"> <img loading="lazy" class="block h-auto max-w-full w-full h-56 object-cover object-center rounded-10" src="https://www.pendo.io/wp-content/uploads/2019/08/pendo_related_content_01.jpg" alt="Featured image" /> </a> <div class="py-4 relative card-article-bottom min-h-[200px]"> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 text-16 text-gray-4 mb-3 font-bold opacity-50 font-inter"> Best practices — 5m read </div> <h5 class="not-italic tracking-tight font-inter leading-nornal text-20 lg:text-24 !text-24 leading-snug !font-sora font-bold w-[100%] min-h-[200px] "> <a class="text-black " href="https://www.pendo.io/pendo-blog/how-our-product-operations-team-uses-pendo-to-manage-and-activate-customer-feedback/" > <span>How our product operations team uses Pendo to manage and activate customer feedback</span> </a> </h5> <a role="button" data-url="" class="transition-all cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 text-14 p-2 bg-gray-2 border-gray-2 group-hover:invert active:bg-gray-2 active:border-gray-2 absolute right-0 bottom-4" href="https://www.pendo.io/pendo-blog/how-our-product-operations-team-uses-pendo-to-manage-and-activate-customer-feedback/" id="" data-glide-dir="" data-toggled="" data-prefix="" > <div class="inline-flex align-center justify-center relative h-6 w-6"> <svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4 12.166H20" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M13 5.16602L20 12.166L13 19.166" stroke="#060119" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg> </div> </a> </div> </div> </div> </div> </section> <section class="bg-purpleDark-4 py-8 px-4 lg:py-8 lg:px-0 xxl:p-16"> <div class="lg:conatainer mx-auto px-0 lg:px-8 xl:px-16 xxl:px-40"> <div class="grid grid-cols-1 px-0"> <div class="py-12 rounded-20 text-center px-6 lg:px-0" style="background:url('/wp-content/uploads/2023/09/Pendo_ABM_CTA-BGshapes.svg') no-repeat;background-size:cover;background-color:#8b4bef"> <h3 class="not-italic tracking-tight font-bold font-sora leading-tight text-28 lg:text-48 w-full lg:w-[75%] xxl:w-[50%] text-white mx-auto mb-6"><span>The all-in-one platform for digital transformation</span></h3> <div class="mx-auto w-full leading-normal pointer-events-auto space-y-5 text-20 text-white mb-4 lg:w-[55%]"> We help product, marketing, customer success, and IT teams deliver digital experiences customers want—and want to pay for—while consolidating costs with a single product platform. </div> <div> <a role="button" class="transition-all cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 text-16 lg:text-18 px-4 lg:px-8 py-4 bg-purpleDark-3 border-purpleDark-3 text-white hover:bg-[#110730] hover:border-[#110730] active:bg-purpleDark-3 active:border-purpleDark-3 disabled:bg-gray-2 disabled:border-gray-2 disabled:text-gray-3 shadow-md" target="_blank" href="https://go.pendo.io/demo-pendo.html" data-glide-dir="" data-toggled="" data-prefix=""> <span>Get a demo</span> </a> </div> </div> </div> </div> </section> <script type="application/ld+json"> {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is customer feedback?","acceptedAnswer":{"@type":"Answer","text":"Customer feedback is information provided by customers about their experience with a product or service. Its purpose is to reveal their level of satisfaction and help product, customer success, and marketing teams understand where there is room for improvement. Companies can collect customer feedback proactively by polling and surveying customers, interviewing them, or by asking for reviews. Teams can also passively collect feedback by providing users a place in the product where they can share comments, complaints, or compliments."}},{"@type":"Question","name":"Why is customer feedback important?","acceptedAnswer":{"@type":"Answer","text":"Without customer feedback, a company will never know if customers are getting value out of their product. Without knowing if they’re getting value, the product and go-to-market teams won’t know if they’re nurturing loyal customers (not to mention be able to measure customer retention and customer health). And without loyal customers, well...According to Gartner, “customers’ salient experiences with the company heavily influence their long-term switching behavior and reflect the true drivers of loyalty.” How does one find out what these salient experiences were? Through customer feedback."}},{"@type":"Question","name":"What is the best way to collect customer feedback?","acceptedAnswer":{"@type":"Answer","text":"The best way to collect feedback is to meet your customers where they are: inside your product. Capturing feedback and requests directly inside your app results in higher response rates and engagement (since customers don’t need to take any extra steps to get to an external feedback submission page or portal), and better quality feedback (since they’re responding within the context of the product, as they’ re experiencing it.There are several ways you can use Pendo to capture both quantitative and qualitative customer feedback, in-app."}},{"@type":"Question","name":"How can I improve my customer feedback strategy?","acceptedAnswer":{"@type":"Answer","text":"Make it timely: Emailing a survey to a user may be asking more than they’re willing to give, especially because reading the email pulls them out of the product. Instead, survey them in-app so they receive the question while they are using the product. In-app surveys yield more accurate feedback and typically have higher response rates.\nMake it easy: Collecting feedback should be done on the customer’s terms, not the company’s. What does this mean? Well, if a customer has to dig around in the product to find a “contact us” form, then it’s not exactly easy for them to provide the feedback the product and marketing teams covet. An occasional survey is also not enough. Effective programs make the feedback mechanism as simple as possible, available to any customer, any time.\nMake it smart: Customers should be able to rank their feedback priority—let them share what is most pressing for them, so that product, marketing, and customer success teams can better prioritize their actions. The product team should also be able to search and segment feedback data to better understand any patterns. At Black Diamond, the team sorts feedback by client type and revenue to see if similar accounts are having comparable issues, and then prioritizes accordingly.\nClose the loop: Too often, companies collect feedback, but it ends up in a black hole, never to be synthesized or acted upon. Make sure the company has a clear vision and process in place before collecting feedback, as well as a tool to collect, prioritize, and manage feedback.\n"}}]} </script> <script src="/wp-content/themes/timber-sage-starter/resources/scripts/tocbot.min.js"></script> <script> window.addEventListener("load", function () { tocbot.init({ // Where to render the table of contents. tocSelector: '.js-toc', // Where to grab the headings to build the table of contents. contentSelector: '.js-toc-content', // Which headings to grab inside of the contentSelector element. headingSelector: 'h2, h3, h4', // Smooth scroll false scrollSmooth: false, // Collapse all collapseDepth: 0, // Fine tune heading headingsOffset: 120, scrollSmoothOffset: -120, // For headings inside relative or absolute positioned containers within content. hasInnerContainers: true, // Generate ul instead of ol orderedList: false, }); }); </script> </main> <footer class=" bg-purpleDark-3 text-14 text-white py-16 px-8 md:px-0" role="contentinfo"> <div class="xl:container space-y-5 border-purple-3 border-b"> <div class="flex flex-wrap md:justify-center gap-10 max-w-full mx-auto mb-12"> <div class="w-[40%] md:w-[15%] mb-4 md:mb-0"> <a href="/"> <svg class="mb-4" width="113" height="26" viewBox="0 0 113 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_16852_196265)"> <path fill-rule="evenodd" clip-rule="evenodd" d="M87.3918 17.9294C90.2866 17.9294 92.6412 15.6216 92.6412 12.785C92.6412 9.94822 90.2866 7.64046 87.3918 7.64046C84.4975 7.64046 82.1424 9.94822 82.1424 12.785C82.1424 15.6216 84.4975 17.9294 87.3918 17.9294ZM92.6412 0H92.7837H95.1284V20.384H92.6412V18.3487C91.206 19.6524 89.3553 20.3666 87.3918 20.3666C83.1262 20.3666 79.6558 16.9654 79.6558 12.785C79.6558 8.60423 83.1262 5.20322 87.3918 5.20322C89.3553 5.20322 91.206 5.91729 92.6412 7.22108V0ZM35.8165 17.8396C38.711 17.8396 41.0658 15.5318 41.0658 12.6951C41.0658 9.85852 38.711 7.55076 35.8165 7.55076C32.9219 7.55076 30.567 9.85852 30.567 12.6951C30.567 15.5318 32.9219 17.8396 35.8165 17.8396ZM30.567 7.13154C32.0023 5.82774 33.8534 5.11357 35.8165 5.11357C40.0822 5.11357 43.5527 8.51469 43.5527 12.6951C43.5527 16.8757 40.0822 20.2768 35.8165 20.2768C33.8534 20.2768 32.0023 19.5628 30.567 18.2588V25.48H28.0801V5.096H30.567V7.13154ZM48.2978 11.5114C48.8576 9.20759 50.9431 7.55336 53.3219 7.55336C55.6697 7.55336 57.6364 9.17228 58.1605 11.5114H48.2978ZM53.3219 5.096C49.1201 5.096 45.7017 8.52524 45.7017 12.74C45.7017 16.9549 49.1201 20.384 53.3219 20.384C55.6749 20.384 57.8345 19.5003 59.2478 17.9596L59.9821 17.1586L60.0767 17.0553L59.9738 16.96L58.3774 15.487L58.2744 15.3918L58.1792 15.4952L57.445 16.2962C56.5085 17.3171 54.9672 17.9268 53.3219 17.9268C50.9431 17.9268 48.8577 16.2726 48.2978 13.9686H60.7444V12.74C60.7444 8.45364 57.484 5.096 53.3219 5.096ZM109.833 12.7401C109.833 15.6 107.478 17.9267 104.584 17.9267C101.689 17.9267 99.3341 15.6 99.3341 12.7401C99.3341 9.88 101.689 7.55326 104.584 7.55326C107.478 7.55326 109.833 9.88 109.833 12.7401ZM104.584 5.096C100.318 5.096 96.8475 8.52509 96.8475 12.7401C96.8475 16.9549 100.318 20.384 104.584 20.384C108.85 20.384 112.32 16.9549 112.32 12.7401C112.32 8.52509 108.85 5.096 104.584 5.096ZM69.9848 5.096C68.2568 5.096 66.6105 5.75406 65.3147 6.95594V5.096H62.8936V20.384H65.3147V12.5823C65.3147 9.79883 67.4098 7.53418 69.9848 7.53418C72.5604 7.53418 74.656 9.79883 74.656 12.5823V20.384H77.0766V12.5823C77.0766 8.45437 73.8952 5.096 69.9848 5.096Z" fill="white"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M0 14.5601H11.6999V26.0001L23.4 14.5601V3.12012H11.6999L0 14.5601Z" fill="#FF4876"/> </g> <defs> <clipPath id="clip0_16852_196265"> <rect width="112.32" height="26" fill="white"/> </clipPath> </defs> </svg> </a> <p class="text-16 max-w-[150px] mb-6">Let's build great products together.</p> <div class="mt-4"> <a role="button" data-url="" class="transition-all cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 transition-all border border-solid cursor-pointer outline-none inline-flex items-center justify-center no-underline text-center font-bold rounded-100 whitespace-nowrap max-h-[60px] hover:no-underline focus:no-underline disabled:cursor-not-allowed disabled:opacity-40 text-14 px-4 py-2.5 bg-pink-1 border-pink-1 text-white hover:bg-[#C22357] hover:border-[#C22357] active:bg-pink-1 active:border-pink-1 disabled:bg-gray-2 disabled:border-gray-2 disabled:text-gray-3 shadow-md footer-primary-cta" href="https://app.pendo.io/register?utm_button=Try_Pendo_now" id="" data-glide-dir="" data-toggled="" data-prefix="" > <span>Try Pendo Free</span> </a> </div> </div> <div class="w-[40%] md:w-[15%] mb-4 md:mb-0"> <h5 class="font-bold uppercase text-1 mb-2">Products</h5> <ul> <li class="mb-2"><a href="/product/analytics/">Analytics</a></li> <li class="mb-2"><a href="/product/in-app-guides/">In-app guides</a></li> <li class="mb-2"><a href="/product/session-replay/">Session replay</a></li> <li class="mb-2"><a href="/product/feedback/">Feedback</a></li> <li class="mb-2"><a href="/product/roadmap/">Roadmapping</a></li> <li class="mb-2"><a href="/product/validate/">Validate</a></li> <li class="mb-2"><a href="/product/data-sync/">Data Sync</a></li> <li class="mb-2"><a href="/products/mobile/">Mobile</a></li> <li class="mb-2"><a href="/products/saas-portfolio-insights/">SaaS portfolio insights</a></li> <li class="mb-2"><a href="/ai/">Pendo AI</a></li> <li class="mb-2"><a href="/product/listen/">Listen</a></li> <li class="mb-2"><a href="/product/orchestrate/">Orchestrate</a></li> </ul> </div> <div class="w-[40%] md:w-[15%] mb-4 md:mb-0"> <h5 class="font-bold uppercase text-1 mb-2">Learn more</h5> <ul> <li class="mb-2"><a href="/why-pendo/">Why Pendo</a></li> <li class="mb-2"><a href="/demo-center/">Demo Center</a></li> <li class="mb-2"><a href="/tour/">Tour the product</a></li> <li class="mb-2"><a href="/how-i-pendo/">How I Pendo</a></li> <li class="mb-2"><a href="/type/webinar/">Webinars</a></li> <li class="mb-2"><a href="/resources/">E-books & research</a></li> <li class="mb-2"><a href="/customers/">Customer stories</a></li> <li class="mb-2"><a href="/pendo-on-pendo/">Pendo on Pendo</a></li> <li class="mb-2"><a href="https://community.pendo.io/" target="_blank" rel="noopener noreferrer">Pendo Community</a></li> </ul> </div> <div class="w-[40%] md:w-[15%] mb-4 md:mb-0"> <h5 class="font-bold uppercase text-1 mb-2">Resources</h5> <ul> <li class="mb-2"><a href="https://www.mindtheproduct.com/" target="_blank" rel="noopener noreferrer">Mind the Product</a></li> <li class="mb-2"><a href="/product-led/" target="_blank">Product-led Hub</a></li> <li class="mb-2"><a href="/pendo-blog/" target="_blank">Pendo blog</a></li> <li class="mb-2"><a href="/resources/">Resource Library</a></li> <li class="mb-2"><a href="https://go.pendo.io/roi-calculator-customer-support.html" target="_blank">Customer support calculator</a></li> <li class="mb-2"><a href="https://go.pendo.io/roi-calculator-customer-retention.html" target="_blank">Customer retention calculator</a></li> </ul> </div> <div class="w-[40%] md:w-[15%] mb-4 md:mb-0"> <h5 class="font-bold uppercase text-1 mb-2">Company</h5> <ul> <li class="mb-2"><a href="/about/">About</a></li> <li class="mb-2"><a href="/careers/">Careers</a></li> <li class="mb-2"><a href="/news/">News</a></li> <li class="mb-2"><a href="/pendomonium/">Pendomonium</a></li> <li class="mb-2"><a href="/events/">Events</a></li> </ul> </div> <div class="w-[40%] md:w-[15%] mb-4 md:mb-0"> <h5 class="font-bold uppercase text-1 mb-2">Solutions</h5> <ul> <li class="mb-2"><a href="/solutions/financial-services/">Pendo for Financial Services</a></li> <li class="mb-2"><a href="/solutions/ed-tech-digital-learning/">Pendo for EdTech & Digital Learning</a></li> <li class="mb-2"><a href="/solutions/healthcare/">Pendo for Healthcare</a></li> <li class="mb-2"><a href="/solutions/public-sector/">Pendo for the Public Sector</a></li> <li class="mb-2"><a href="/solutions/nonprofit/">Pendo for Nonprofits</a></li> </ul> </div> <div class="w-[40%] md:w-[15%] mb-4 md:mb-0"> <h5 class="font-bold uppercase text-1 mb-2">Support</h5> <ul> <li class="mb-2"><a href="/solutions/services-support/">Services & support</a></li> <li class="mb-2"><a href="/help-center/">Help center</a></li> <li class="mb-2"><a href="/data-privacy-security/">Security & Privacy</a></li> <li class="mb-2"><a href="/web-accessibility/">Web accessibility</a></li> <li class="mb-2"><a href="/new/">What's New in Pendo</a></li> </ul> </div> <div class="w-[40%] md:w-[15%] mb-4 md:mb-0"> <h5 class="font-bold uppercase text-1 mb-2">Glossary</h5> <ul> <li class="mb-2 nolocal__jp" title="User Onboarding"><a class="" href="/glossary/user-onboarding/">User onboarding</a></li> <li class="mb-2 nolocal__jp" title="Customer Retention"><a class="" href="/glossary/customer-retention/">Customer retention</a></li> <li class="mb-2 nolocal__jp" title="Customer Feedback"><a class="" href="/glossary/customer-feedback/">Customer feedback</a></li> <li class="mb-2 nolocal__jp" title="In-app Messaging"><a class="" href="/glossary/in-app-messaging/">In-app messaging</a></li> <li class="mb-2 nolocal__jp" title="NPS (Net Promoter Score)"><a class="" href="/glossary/net-promotor-score-nps/">NPS (Net Promoter Score)</a></li> <li class="mb-2 nolocal__jp" title="Product Analytics"><a class="" href="/glossary/product-analytics/">Product analytics</a></li> <li class="mb-2 nolocal__jp" title="Product Experience"><a class="" href="/glossary/product-experience-px/">Product experience</a></li> <li class="mb-2 nolocal__jp" title="Product Roadmap"><a class="" href="/glossary/product-roadmap/">Product roadmap</a></li> <li class="mb-2 nolocal__jp" title="Voice of the Customer"><a class="" href="/glossary/voice-of-the-customer/">Voice of the customer</a></li> <li class="mb-2 nolocal__jp" title="Session Replay"><a class="" href="/glossary/session-replay/">Session replay</a></li> <li class="mb-2 nolocal__jp" title="Quantitative, qualitative, and visual data"><a class="" href="/glossary/quantitative-qualitative-and-visual-data/">Quantitative, qualitative, and visual data</a></li> </ul> </div> </div> </div> <div class="xl:container space-y-5 my-12"> <div class="md:flex md:justify-center md:items-center text-center"> <div class="text-16 font-bold shrink mb-4 md:mb-0"> <svg class="inline-block mr-3" xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><g clip-path="url(#clip0_932_83731)"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 3C7.02944 3 3 7.02944 3 12C3 16.9706 7.02944 21 12 21C16.9706 21 21 16.9706 21 12C21 7.02944 16.9706 3 12 3ZM1 12C1 5.92487 5.92487 1 12 1C18.0751 1 23 5.92487 23 12C23 18.0751 18.0751 23 12 23C5.92487 23 1 18.0751 1 12Z" fill="white"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M1 12C1 11.4477 1.44772 11 2 11H22C22.5523 11 23 11.4477 23 12C23 12.5523 22.5523 13 22 13H2C1.44772 13 1 12.5523 1 12Z" fill="white"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M9.00023 12.0001C9.06877 15.0749 10.1263 18.0353 12 20.4493C13.8737 18.0353 14.9312 15.0749 14.9998 12.0001C14.9312 8.92527 13.8737 5.96495 12 3.5509C10.1263 5.96495 9.06877 8.92527 9.00023 12.0001ZM12 2.00011L11.2617 1.32568C8.59689 4.24301 7.08251 8.02896 7.00022 11.9793C6.99993 11.9932 6.99993 12.0071 7.00022 12.0209C7.08251 15.9713 8.59689 19.7572 11.2617 22.6745C11.4511 22.8819 11.7191 23.0001 12 23.0001C12.2809 23.0001 12.5489 22.8819 12.7383 22.6745C15.4031 19.7572 16.9175 15.9713 16.9998 12.0209C17.0001 12.0071 17.0001 11.9932 16.9998 11.9793C16.9175 8.02896 15.4031 4.24301 12.7383 1.32568L12 2.00011Z" fill="white"></path></g><defs><clipPath id="clip0_932_83731"><rect width="24" height="24" fill="white"></rect></clipPath></defs></svg> <span class="inline-block"> <form class="bg-purpleDark-3"> <select class="bg-purpleDark-3 mt-1 SL_swap" id="langSwitch" onchange="langswitch()" > <option class="border-none"> English </option> <option class=""> 日本語 </option> <option class=""> Français </option> <option class=""> Deutsch </option> </select> </form> </span> </div> <div class="grow text-center text-14 text-gray-3 font-light mb-4 md:mb-0"> <a class="inline-block mx-2" href="/legal-information/">Legal</a> <a class="inline-block mx-2" href="/legal/privacy-policy/">Privacy Policy</a> <a id="ot-sdk-btn" class="ot-sdk-show-settings inline-block mx-2">Manage Preferences</a> <a class="inline-block mx-2" href="tel:877.320.8484">877.320.8484</a> </div> <div class="shrink"> <span class="inline mx-2"> <a href="https://www.facebook.com/Pendoio/" target="_blank"> <svg class="inline-block" xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M10.7574 2.75736C11.8826 1.63214 13.4087 1 15 1H18C18.5523 1 19 1.44772 19 2V6C19 6.55228 18.5523 7 18 7H15V9H18C18.3079 9 18.5987 9.14187 18.7882 9.38459C18.9777 9.6273 19.0448 9.94379 18.9701 10.2425L17.9701 14.2425C17.8589 14.6877 17.4589 15 17 15H15V22C15 22.5523 14.5523 23 14 23H10C9.44772 23 9 22.5523 9 22V15H7C6.44772 15 6 14.5523 6 14V10C6 9.44772 6.44772 9 7 9H9V7C9 5.4087 9.63214 3.88258 10.7574 2.75736ZM15 3C13.9391 3 12.9217 3.42143 12.1716 4.17157C11.4214 4.92172 11 5.93913 11 7V10C11 10.5523 10.5523 11 10 11H8V13H10C10.5523 13 11 13.4477 11 14V21H13V14C13 13.4477 13.4477 13 14 13H16.2192L16.7192 11H14C13.4477 11 13 10.5523 13 10V7C13 6.46957 13.2107 5.96086 13.5858 5.58579C13.9609 5.21071 14.4696 5 15 5H17V3H15Z" fill="white"></path></svg> </a> </span> <span class="inline mx-2"> <a href="https://twitter.com/pendoio" target="_blank"> <svg class="inline-block" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M17.7514 3H20.8181L14.1184 10.625L22 21H15.8283L10.9947 14.7081L5.46324 21H2.3948L9.56071 12.8449L2 3H8.3279L12.6971 8.75175L17.7514 3ZM16.6748 19.1724H18.3746L7.40499 4.73212H5.58125L16.6748 19.1724Z" fill="white"/></svg> </a> </span> <span class="inline mx-2"> <a href="https://www.linkedin.com/company/pendo-io" target="_blank"> <svg class="inline-block" xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M16 9C14.6739 9 13.4021 9.52678 12.4645 10.4645C11.5268 11.4021 11 12.6739 11 14V20H13V14C13 13.2043 13.3161 12.4413 13.8787 11.8787C14.4413 11.3161 15.2043 11 16 11C16.7957 11 17.5587 11.3161 18.1213 11.8787C18.6839 12.4413 19 13.2043 19 14V20H21V14C21 12.6739 20.4732 11.4021 19.5355 10.4645C18.5979 9.52678 17.3261 9 16 9ZM16 7C14.1435 7 12.363 7.7375 11.0503 9.05025C9.7375 10.363 9 12.1435 9 14V21C9 21.5523 9.44772 22 10 22H14C14.5523 22 15 21.5523 15 21V14C15 13.7348 15.1054 13.4804 15.2929 13.2929C15.4804 13.1054 15.7348 13 16 13C16.2652 13 16.5196 13.1054 16.7071 13.2929C16.8946 13.4804 17 13.7348 17 14V21C17 21.5523 17.4477 22 18 22H22C22.5523 22 23 21.5523 23 21V14C23 12.1435 22.2625 10.363 20.9497 9.05025C19.637 7.7375 17.8565 7 16 7Z" fill="white"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M1 9C1 8.44772 1.44772 8 2 8H6C6.55228 8 7 8.44772 7 9V21C7 21.5523 6.55228 22 6 22H2C1.44772 22 1 21.5523 1 21V9ZM3 10V20H5V10H3Z" fill="white"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M4 3C3.44772 3 3 3.44772 3 4C3 4.55228 3.44772 5 4 5C4.55228 5 5 4.55228 5 4C5 3.44772 4.55228 3 4 3ZM1 4C1 2.34315 2.34315 1 4 1C5.65685 1 7 2.34315 7 4C7 5.65685 5.65685 7 4 7C2.34315 7 1 5.65685 1 4Z" fill="white"></path></svg> </a> </span> </div> </div> </div> <div class="xl:container space-y-5 my-12 text-center text-gray-3 text-14"> <p class="md:max-w-[600px] mx-auto">© 2024 Pendo.io, Inc. All rights reserved.<br /> Pendo trademarks, product names, logos and other marks and designs are trademarks of Pendo.io, Inc. or its subsidiaries and may not be used without permission.</p> </div> <div class="xl:container space-y-5 my-12 text-center text-14"> <p class="font-inter"> <a class="border-b border-white text-white hover:text-gray-3" target="_blank" href="https://www.pendo.io/pendo-blog/scam-alert-beware-of-fraudulent-recruitment-activities-impersonating-pendo/" rel="noopener noreferrer">Beware of job recruitment scams. Read more -></a> </p> </div> </footer> <script> function langswitch() { var mylist = document.getElementById("langSwitch"); var thisPage = window.location.pathname; if(document.getElementById('langSwitch').value == "English") { window.location.href = 'https://www.pendo.io' + thisPage; } if(document.getElementById('langSwitch').value == "日本語") { window.location.href = 'https://jp.pendo.io' + thisPage; } if(document.getElementById('langSwitch').value == "Français") { window.location.href = 'https://fr.pendo.io' + thisPage; } if(document.getElementById('langSwitch').value == "Deutsch") { window.location.href = 'https://de.pendo.io' + thisPage; } } </script> <script async="async" src="https://static.srcspot.com/libs/kevyn.js" type="application/javascript"></script> </div> <script src="https://www.pendo.io/wp-content/themes/timber-sage-starter/glide/glide.min.js"></script> <script id="app/0-js-before"> (()=>{"use strict";var r,e={},o={};function t(r){var n=o[r];if(void 0!==n)return n.exports;var a=o[r]={exports:{}};return e[r](a,a.exports,t),a.exports}t.m=e,r=[],t.O=(e,o,n,a)=>{if(!o){var s=1/0;for(v=0;v<r.length;v++){o=r[v][0],n=r[v][1],a=r[v][2];for(var i=!0,f=0;f<o.length;f++)(!1&a||s>=a)&&Object.keys(t.O).every((r=>t.O[r](o[f])))?o.splice(f--,1):(i=!1,a<s&&(s=a));if(i){r.splice(v--,1);var l=n();void 0!==l&&(e=l)}}return e}a=a||0;for(var v=r.length;v>0&&r[v-1][2]>a;v--)r[v]=r[v-1];r[v]=[o,n,a]},t.o=(r,e)=>Object.prototype.hasOwnProperty.call(r,e),(()=>{var r={666:0};t.O.j=e=>0===r[e];var e=(e,o)=>{var n,a,s=o[0],i=o[1],f=o[2],l=0;if(s.some((e=>0!==r[e]))){for(n in i)t.o(i,n)&&(t.m[n]=i[n]);if(f)var v=f(t)}for(e&&e(o);l<s.length;l++)a=s[l],t.o(r,a)&&r[a]&&r[a][0](),r[a]=0;return t.O(v)},o=self.webpackChunksage=self.webpackChunksage||[];o.forEach(e.bind(null,0)),o.push=e.bind(null,o.push.bind(o))})()})(); </script> <script src="https://www.pendo.io/wp-content/themes/timber-sage-starter/public/js/app.cda121.js" id="app/0-js"></script> </body> </html>

CINXE.COM

What is Customer Feedback? How to Collect It and Best Examples