Honda発のベンチャー「Ashirase」が量産化実現に向けて大切にした３つのこと

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flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> サインイン </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> または </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="pulse-article_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> 登録またはサインインするために [続行] をクリックすることにより、LinkedInの<a href="/legal/user-agreement?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">利用規約</a>、<a href="/legal/privacy-policy?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">プライバシーポリシー</a>、<a href="/legal/cookie-policy?trk=pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookieポリシー</a>に同意したものとみなされます。 </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> 初めてご利用ですか? <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhonda%25E7%2599%25BA%25E3%2581%25AE%25E3%2583%2599%25E3%2583%25B3%25E3%2583%2581%25E3%2583%25A3%25E3%2583%25BCashirase%25E3%2581%258C-%25E9%2587%258F%25E7%2594%25A3%25E5%258C%2596%25E5%25AE%259F%25E7%258F%25BE%25E3%2581%25AB%25E5%2590%2591%25E3%2581%2591%25E3%2581%25A6%25E5%25A4%25A7%25E5%2588%2587%25E3%2581%25AB%25E3%2581%2597%25E3%2581%259F%25EF%25BC%2593%25E3%2581%25A4%25E3%2581%25AE%25E3%2581%2593%25E3%2581%25A8-honda-evdkc%3Ftrk%3Dorganization_guest_main-feed-card_feed-article-content&trk=pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="pulse-article_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">今すぐ登録</a> </p> </div> </div>  </section> </div> 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data-tracking-control-name="pulse-article_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">今すぐ登録</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> 登録またはサインインするために [続行] をクリックすることにより、LinkedInの<a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">利用規約</a>、<a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">プライバシーポリシー</a>、<a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" 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papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding">  <code id="isGuest" style="display: none"></code> <code id="memberUrn" style="display: none"></code> <code id="isNbaRecommendedArticlesDeeplinkEnabled" style="display: none"></code> <code id="isDynamicTextareaEnabled" style="display: none"></code> <article class="article-main relative flex-grow pulse">  <figure class="cover-img">  <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D5612AQETOayO9bHmlA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1731028731947?e=2147483647&v=beta&t=GLmQPrkswifxHbN71CwpqotYFygpH6LPZqRyk5s_hAQ" fetchpriority="high" data-embed-id="cover-image" alt="Honda発のベンチャー「Ashirase」が量産化実現に向けて大切にした３つのこと"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">Honda発のベンチャー「Ashirase」が量産化実現に向けて大切にした３つのこと</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="メニューを開く" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon 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The Power of Dreams </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> 公開日: 2024年11月8日 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhonda%25E7%2599%25BA%25E3%2581%25AE%25E3%2583%2599%25E3%2583%25B3%25E3%2583%2581%25E3%2583%25A3%25E3%2583%25BCashirase%25E3%2581%258C-%25E9%2587%258F%25E7%2594%25A3%25E5%258C%2596%25E5%25AE%259F%25E7%258F%25BE%25E3%2581%25AB%25E5%2590%2591%25E3%2581%2591%25E3%2581%25A6%25E5%25A4%25A7%25E5%2588%2587%25E3%2581%25AB%25E3%2581%2597%25E3%2581%259F%25EF%25BC%2593%25E3%2581%25A4%25E3%2581%25AE%25E3%2581%2593%25E3%2581%25A8-honda-evdkc%3Ftrk%3Dorganization_guest_main-feed-card_feed-article-content&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + フォロー </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>株式会社Ashiraseは、視覚障がい者の歩行を手助けする靴装着型ナビゲ―ションデバイス「あしらせ」を開発し、Honda発スタートアップ第一号案件として創業。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>2024年10月1日、新モデル「あしらせ２」をリリースし、初回生産台数300台を突破、量産化に成功しました。取材を通して見えてきた起業から量産化実現までの取り組みを紹介します。</span> </p> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Hondaが加速させる起業家支援の取り組み</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">――起業を目指す人々のアイデア・夢を実現する新事業創出プログラム「IGNITION」。IGNITION制度の現在地ついて教えてください。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">中原：</span><span class>IGNITIONは、Honda社員の独創的なアイデア・技術とデザインで社会課題の解決と新しい価値を生み出すことを目的に2017年に始まった社内プログラムです。2020年には社内での事業化だけでなく、起業しての事業化を目指せるプログラムを追加。さらに昨年度は対象を社外にも拡大し、社内外からのアイデアを募集しています。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>昔は良いものを大量に作って大量に売ることでビジネスが回っていましたが、今はHonda１社で複雑な社会・環境に対応するソリューションを提供するのは難しい時代。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>そこで、IGNITIONを通じて皆さんと一緒によりよい社会をつくりあげていきたい。そんな思いで審査・運営をしています。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHVBR6Baas9Ng/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1731033294983?e=2147483647&v=beta&t=xPqCmSx7xCWJVQuND3opXrU1U4Jdgnf80k_0CyKNkbA"> <figcaption class="mt-[0.8rem] text-center text-sm font-normal text-color-text-low-emphasis" data-test-id="publishing-image-block-caption"> <span class>本田技研工業株式会社　コーポレート戦略本部　コーポレートデベロップメント統括部　コーポレートベンチャリング部　イグニッション推進課　課長／IGNITIONプロジェクト統括　中原大輔</span> </figcaption> </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">千野：</span><span class>IGNITIONではHondaとの事業連携や協業に加え、独立系VCや金融機関、CVCなど、さまざまな領域の投資家から支援を受けて事業を育成できます。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>実際、僕がIGNITIONを利用して立ち上げた株式会社Ashiraseは、Honda第一号案件となれたことで金融機関や部品メーカーとのやり取りもスムーズでした。非常に感謝していますね。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQF6Yp38u4EEUA/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1731033485501?e=2147483647&v=beta&t=jrdfTzneCUscUTqU4dU71kbjqMQNLVwigUjtJuyub7E"> <figcaption class="mt-[0.8rem] text-center text-sm font-normal text-color-text-low-emphasis" data-test-id="publishing-image-block-caption"> <span class>株式会社Ashirase　代表取締役CEO　千野歩, 2008年大学卒業後に本田技術研究所に入社。電気自動車やハイブリッド車のモーター制御、自動運転システムの開発を経て2021年4月Ashiraseを創業、代表取締役CEOに就任。</span> </figcaption> </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>IGNITION制度の歴史</span></h3> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQF4j2luqJ8PAQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1731033517969?e=2147483647&v=beta&t=gl_0KucKpMo36gKHPk2GSjvT1IABu3EjzLxs9opvhb8">  </figure> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>製品を日常生活で使いこなすまでのハードルを知る</span></h3> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQE9JvoXChrwMQ/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1731033600930?e=2147483647&v=beta&t=RwQ6mrnGC44xh_R9ftUoTg6QdY7X0k_N4wq81IzVtX0"> <figcaption class="mt-[0.8rem] text-center text-sm font-normal text-color-text-low-emphasis" data-test-id="publishing-image-block-caption"> <span class>靴装着型振動ナビゲーションデバイス「あしらせ」。「あしらせ」は視覚障がい者の歩行をサポートするナビゲーションデバイスで、靴にデバイスを取り付け、iPhoneアプリ「あしらせ」を起動させ、目的地を設定するとナビゲーションが始まり、靴に取り付けたデバイスの振動で目的地まで道案内する</span> </figcaption> </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>――</span><span class="font-[700]">IGNITIONの選考も担当される立場として、改めて、あしらせの強みはどこにあると感じますか。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">中原：</span><span class>IGNITIONの審査基準は非常にシンプルで、成長するマーケットであること、勝てる商品であること、製品・サービスを早く市場に投入できることの3点に加えて、提案者の成長性・可能性を審査しています。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>視覚障がい者をサポートする器具なら目や顔のまわりにデバイスを装着しようと考えそうなものなのに、あしらせは足につけるデバイスを考えた。常識や枠組みにとらわれずに柔軟な発想ができるという点でHonda社員らしい独創性だと思います。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>また、足に装着するデバイスにしたことでビジネスの可能性も広がったと思うんです。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>車のナビはタイヤの情報からGPSの精度を高めて道案内のルートを補正していきますが、あしらせは歩行の情報からナビの精度を上げていく。あしらせが集約していく歩行、経路、視覚障がい者がもつ日常生活の課題といったあらゆるデータにビジネス活用の経路があり、大きな強みになっています。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">――2024年10月、いよいよあしらせは量産化に成功。初回生産台数300台を突破されました。量産化に向けて最も困難だったのはどのような点でしたか。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">千野：</span><span class>アイデアを製品として形にした後、体験会を開催して300人近い方々に利用していただき改善を図ってきました。その後、量産化の最終テストとして、2023年3月にクラウドファンディングを実施し、そこでの高い満足度を持って同じモデルの量産化へ進む予定でした。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>ところが実際にはクラウドファンディングに参加してくださった製品利用者の方々のうち30%の方しか製品に満足して頂けておらず、しかも「振動で経路を伝える」という基本性能に不具合が発生して120台全台回収するという事態に陥りました。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">【課題1】試作品の体験会と、日常生活の場はまったく異なる</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>ハード面での不具合もさることながら、それまで何度も試作品の体験会を実施して改善を図ってきていたソフト面においてもクラウドファンディングでの満足度が得られなかったことに驚きました。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>ですがそれまで得ていた高い満足度の正体は、体験会という安全な場所で、メーカー側によって完璧に設定されたデバイスを装着して歩く程度の「この製品は使える」に過ぎなかったんだと次第にわかってきました。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">【解決のヒント１】利用者の声に真摯に耳を傾け、ともに開発を進めていく</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>そもそも今まで世の中にない全く新しい形状の製品について、届いて箱を開け、靴に取り付けスマートフォンとペアリングし、アプリで目的地を設定し振動の意味を覚えるという事前準備は、当事者にとって非常に複雑で難しいものだったんです。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>さらに、日常生活で使うなら、目的地までのルートは歩き慣れた道がいい。多少遠回りであっても、歩道がしっかりある大通りや点字ブロック・音の鳴る信号機が整備された場所を通りたいですよね。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>でも、当時のあしらせは、目的地までの最短ルートしか表示されませんでした。日常生活で使用して使いこなすところまでいくのに、どれだけ大きな壁があるかを考えられていなかったことに気が付いたんです。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFArrCHpR2Pow/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1731033699341?e=2147483647&v=beta&t=n1RciHE7aJI767xAsHhMQrEqsZZVrd2UiWlslbgLpI4"> <figcaption class="mt-[0.8rem] text-center text-sm font-normal text-color-text-low-emphasis" data-test-id="publishing-image-block-caption"> <span class>複雑な経路や曲がり角を少なくし、横断歩道のないルートを避けて歩きやすいルートを案内</span> </figcaption> </figure> </div>  <hr data-test-id="publishing-divider-block" class="my-[3.2rem] mx-auto h-[1px] border-0 bg-black-a16">  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>次モデルの無償提供を約束し、顧客の声を引き出す</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">――浮かび上がった問題に対し、どのように対応していったのでしょうか。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">千野：</span><span class>ハード面の不具合を回収して再発送できる7月までの間にアプリケーションやウェブサイトといったソフトウェアの改修を進めてソフト面のアップデートを図りました。具体的には、僕らが体験会で説明するような使い方のフォロー音声が聞けるように設定を変更し、マイルートを登録できるようにしました。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">【課題２】知らず知らずのうちに自分の常識に囚われている</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">千野：</span><span class>僕らは「知らない場所に行くための道案内システム」を開発していたので、歩き慣れた道にはそもそもナビは不要だと思っていました。でも実際には何かに気を取られたり、考えごとをしていたりすると曲がり角を一つ間違ったりするんです。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>彼らにとっては道を一つ間違えた瞬間にそこは知らない場所。歩き慣れた道であっても、安心して歩くためにはナビが必要だったんです。彼らの生活の中にある本当のニーズがどこにあるかを理解してアップデートしていったというのがこの1年間の取り組みで、半年後には、70%以上の方にご満足頂ける状態に引き上げることができ、今回の量産化にこぎつけることができました。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">中原：</span><span class>これは千野さんの大きな強みだと思っているんですが、利用者はもちろん投資家や社内外の人間に対しても「聞く」力がある。間違ったりわからなかったりすることに対して、「じゃあそこは教えてください」と素直に聞いて受け入れることができるんですよね。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGRdZQKdx-RzQ/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1731033763163?e=2147483647&v=beta&t=H8XmheA7F22S7sIw6H4qeiq2UtbZ9PjaDbbJCOHzHXo">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">【解決のヒント２】開発に協力して頂ける仕組みをつくり、相手の常識を引き出す</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">千野：</span><span class>実はクラウドファンディングに協力してくださった方には、次のモデルも無償でプレゼントすることを約束していたんです。そのため、改善を期待されるご利用者からの非常に勉強になるアンケートの回答を多くいただきました。一緒に開発している仲間といった感覚のユーザー様も多くいたのではないかと感じています。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>また、投資家のことも仲間だと思っているので、データを隠したりよく見せようとしたりすることもありませんし、その人たちに誠実に真摯に向き合っていくのが大切だと思っています。そのうえで、同じ目線でどう進むべきか一緒に議論してもらいたいですね。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">――量産化のスケジュールは一度引き直しをされており、当初の予定より少し遅れています。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">【課題 3】さまざまなプレッシャーから当初のスケジュールに固執する</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">中原：</span><span class>量産するというのは投資家はじめ、さまざまなステークホルダーのからのプレッシャーがありますよね。あしらせも1度引いたスケジュールでやろうと思えばできたんですよ。でも千野さんは顧客ファーストできちんと課題に向き合った。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>このソリューションはどうすれば顧客に便利に使ってもらえるのかについて真摯に向き合った3年だと思います。当初我々が思っていたよりも量産化には時間がかかりましたが、非常に重要な時間だったなと改めて感じますね。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">【解決のヒント3】量産化を急ぐ前に、目の前の顧客の課題に真摯に向き合う</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">千野：</span><span class>製品開発は投資家や工場など多くの人を巻き込んでいるので、もともとのスケジュール、ストーリーを遵守したくなりますが、顧客の価値を上げられていない状態であれば、売り上げ目標を抑えてスケジュールを引き直す勇気も必要だと思いますね。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>また、スタートアップはPMF（Product Market Fit）といってプロダクトがマーケットにフィットすることを性急に目指してしまいがちですが、その前段にはちゃんと顧客の課題を解決できているかを考える段階・PSF（Problem Solution Fit）があり、ここがおろそかだとその後もうまくいかないと思っています。</span> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGAH11b1WJakg/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1731033823668?e=2147483647&v=beta&t=GQzcDAWth-fEON7rNsopFJGF7ROaogpp7Udp0rpdalw">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">――Ashiraseの描く未来はどこにつながっていくのでしょうか。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">千野：</span><span class>視覚障がい者の情報の非対称性をどうすればなくしていけるかというと、視覚障がい者の方が社会の中で生活する姿を日常的に見かける環境をつくっていくことだと思っているので、まずは視覚障がい者の方がもっと自然に社会に溶け込んでいける状態をつくっていきたいですね。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>そのために売り上げも上げていきたいし、利益も上げたい。そして海外進出もしていきたい。今回の量産化はその第一歩だと思っています。</span> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQG1bvnejVYKZg/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1731033862730?e=2147483647&v=beta&t=Ohd4NEl4sXczaeMnuq1MSwhBPS5hXlsf4yt2jYKkCf8">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">――ありがとうございました。</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">→IGNITIONの一般公募についてはこちらのサイトもチェック！</span> </p> </div>  <div data-test-id="publishing-embed-block" class="mt-4 pulse-publishing-embed-block invisible"> <iframe allowfullscreen frameborder="0" class="publishing-embed-block-iframe " height="405" width="720" src="https://www.linkedin.com/embeds/publishingEmbed.html?articleId=9134966123017143714" title="一般公募特設サイト｜IGNITION｜Honda公式サイト"> </iframe> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">→あしらせの創業ストーリーについてはこちらの記事もチェック！</span> </p> </div>  <div data-test-id="publishing-embed-block" class="mt-4 pulse-publishing-embed-block invisible"> <iframe allowfullscreen frameborder="0" class="publishing-embed-block-iframe " height="405" width="720" src="https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7899077548831007024" title="STORY 01「あしらせ」｜IGNITION｜Honda公式サイト"> </iframe> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">→IGNITION発のその他のストーリーはこちらもチェック！</span> </p> </div>  <div data-test-id="publishing-embed-block" class="mt-4 pulse-publishing-embed-block invisible"> <iframe allowfullscreen frameborder="0" class="publishing-embed-block-iframe " height="405" width="720" src="https://www.linkedin.com/embeds/publishingEmbed.html?articleId=7849453694401366581" title="自転車を電動アシスト化・コネクテッド化。現代版“バタバタ”「SmaChari」とは"> </iframe> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  </div>   </article> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-publisher-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/newsletters/honda-stories-jp-7172828970130894848" data-tracking-will-navigate> <span class="sr-only"> Honda Stories JP </span> </a> <img class="inline-block relative w-6 h-6 " 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href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhonda%25E7%2599%25BA%25E3%2581%25AE%25E3%2583%2599%25E3%2583%25B3%25E3%2583%2581%25E3%2583%25A3%25E3%2583%25BCashirase%25E3%2581%258C-%25E9%2587%258F%25E7%2594%25A3%25E5%258C%2596%25E5%25AE%259F%25E7%258F%25BE%25E3%2581%25AB%25E5%2590%2591%25E3%2581%2591%25E3%2581%25A6%25E5%25A4%25A7%25E5%2588%2587%25E3%2581%25AB%25E3%2581%2597%25E3%2581%259F%25EF%25BC%2593%25E3%2581%25A4%25E3%2581%25AE%25E3%2581%2593%25E3%2581%25A8-honda-evdkc%3Ftrk%3Dorganization_guest_main-feed-card_feed-article-content&trk=article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-reactions" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="85件のリアクション" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="85" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:ugcPost:7260508882920222720" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 85 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhonda%25E7%2599%25BA%25E3%2581%25AE%25E3%2583%2599%25E3%2583%25B3%25E3%2583%2581%25E3%2583%25A3%25E3%2583%25BCashirase%25E3%2581%258C-%25E9%2587%258F%25E7%2594%25A3%25E5%258C%2596%25E5%25AE%259F%25E7%258F%25BE%25E3%2581%25AB%25E5%2590%2591%25E3%2581%2591%25E3%2581%25A6%25E5%25A4%25A7%25E5%2588%2587%25E3%2581%25AB%25E3%2581%2597%25E3%2581%259F%25EF%25BC%2593%25E3%2581%25A4%25E3%2581%25AE%25E3%2581%2593%25E3%2581%25A8-honda-evdkc%3Ftrk%3Dorganization_guest_main-feed-card_feed-article-content&trk=article-ssr-frontend-pulse_x-social-details_likes-count_social-actions-comments" 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class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Peeyush Saini"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://in.linkedin.com/in/peeyush-saini-7607b61a?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Peeyush Saini </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">Engineering Manager</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 1週間前 </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] babybear:rotate-90 mamabear:!h-4 mamabear:!min-h-[32px] papabear:!h-4 papabear:!min-h-[32px]" aria-expanded="false" aria-label="メニューを開く" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" 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href="https://www.linkedin.com/uas/login?session_redirect=https%3A%2F%2Fjp.linkedin.com%2Fpulse%2Fhonda%25E7%2599%25BA%25E3%2581%25AE%25E3%2583%2599%25E3%2583%25B3%25E3%2583%2581%25E3%2583%25A3%25E3%2583%25BCashirase%25E3%2581%258C-%25E9%2587%258F%25E7%2594%25A3%25E5%258C%2596%25E5%25AE%259F%25E7%258F%25BE%25E3%2581%25AB%25E5%2590%2591%25E3%2581%2591%25E3%2581%25A6%25E5%25A4%25A7%25E5%2588%2587%25E3%2581%25AB%25E3%2581%2597%25E3%2581%259F%25EF%25BC%2593%25E3%2581%25A4%25E3%2581%25AE%25E3%2581%2593%25E3%2581%25A8-honda-evdkc&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=COMMENT&_f=guest-reporting" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="COMMENT" data-semaphore-content-urn="urn:li:comment:(urn:li:ugcPost:7260508882920222720,7262990172777005056)" data-semaphore-tracking-prefix="article-ssr-frontend-pulse_x-social-details_comments-action_comment_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> このコメントを報告する </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words comment__text babybear:mt-0.5" dir="ltr">#HondaElevate #AllNewElevate #HondaCarsIndia #HondaCars Dear Honda Team, I recently purchased a Honda Elevate ZX on October 18, 2024, from Courtesy Honda, Karnal. However, during my first service visit, I was informed that the car's purchase date is recorded as July 31, 2024, and that it had already received its first service on September 12, 2024, at Courtesy Honda. This discrepancy has raised serious concerns for me about the authenticity of my purchase, as I now worry that I may have received a used vehicle. I request that you investigate this matter urgently and provide a replacement vehicle. Thank you for your attention to this issue.</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="コメントの管理"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhonda%25E7%2599%25BA%25E3%2581%25AE%25E3%2583%2599%25E3%2583%25B3%25E3%2583%2581%25E3%2583%25A3%25E3%2583%25BCashirase%25E3%2581%258C-%25E9%2587%258F%25E7%2594%25A3%25E5%258C%2596%25E5%25AE%259F%25E7%258F%25BE%25E3%2581%25AB%25E5%2590%2591%25E3%2581%2591%25E3%2581%25A6%25E5%25A4%25A7%25E5%2588%2587%25E3%2581%25AB%25E3%2581%2597%25E3%2581%259F%25EF%25BC%2593%25E3%2581%25A4%25E3%2581%25AE%25E3%2581%2593%25E3%2581%25A8-honda-evdkc%3Ftrk%3Dorganization_guest_main-feed-card_feed-article-content&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" 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href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhonda%25E7%2599%25BA%25E3%2581%25AE%25E3%2583%2599%25E3%2583%25B3%25E3%2583%2581%25E3%2583%25A3%25E3%2583%25BCashirase%25E3%2581%258C-%25E9%2587%258F%25E7%2594%25A3%25E5%258C%2596%25E5%25AE%259F%25E7%258F%25BE%25E3%2581%25AB%25E5%2590%2591%25E3%2581%2591%25E3%2581%25A6%25E5%25A4%25A7%25E5%2588%2587%25E3%2581%25AB%25E3%2581%2597%25E3%2581%259F%25EF%25BC%2593%25E3%2581%25A4%25E3%2581%25AE%25E3%2581%2593%25E3%2581%25A8-honda-evdkc%3Ftrk%3Dorganization_guest_main-feed-card_feed-article-content&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer comment__reply" data-feed-action="replyToComment" data-feed-control="reply" data-feed-action-category="EXPAND" data-feed-action-type="expandReplyBox" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_reply" 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lang="fr_FR"> Français (フランス語) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (ヒンディー語)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (ヒンディー語) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (ハンガリー語)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (ハンガリー語) </button> </li> <li class="language-selector__item" 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lang="pl_PL"> Polski (ポーランド語) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (ポルトガル語)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (ポルトガル語) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (ルーマニア語)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (ルーマニア語) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (ロシア語)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (ロシア語) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (スウェーデン語)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (スウェーデン語) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (テルグ語)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (テルグ語) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (タイ語)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (タイ語) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (タガログ語)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark 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Honda発のベンチャー「Ashirase」が 量産化実現に向けて大切にした３つのこと

Honda発のベンチャー「Ashirase」が量産化実現に向けて大切にした３つのこと