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href="https://apps.wordpress.com/sv/get/?campaign=wpcom-log-out-home-global-nav" tabindex="-1"> <img src="https://wpcom.files.wordpress.com/2023/06/group-1000004724.png" loading="lazy" alt="" role="presentation" width="120" height="34"> </a> </li> <li class="x-menu-grid-item lpc x-nav--mobile-badge x-nav--google-play is-android"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/sv/get/?campaign=wpcom-log-out-home-global-nav" tabindex="-1"> <img src="https://wpcom.files.wordpress.com/2023/06/play-store-logo.png" loading="lazy" alt="" role="presentation" width="120" height="34"> </a> </li> <li class="x-menu-grid-item lpc x-nav--learn-more"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/sv/mobile" tabindex="-1"> Lär dig mer <span class="x-menu-link-chevron" aria-hidden="true"></span> </a> </li> </ul> </div> </div> </div> <div class="lp-block lp-section is-style-white"><div class="lp-section__content"> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-wide"> <div class="lp-block lp-flex-utility lp-flex-utility--has-justify-content" style="justify-content:flex-start"> <div class="lp-block lp-content lp-flex-item lp-flex-item--shrink"><div class="lp-block lp-icons lp-icons--size-24 is-style-icons-none lp-color-custom-blue" style="--lp-icon-size: var(--lp-line-height-normal-p); margin: 0 calc(var(--lp-icon-size) / 6) 0 calc(var(--lp-icon-size) / -12)" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/wordpress"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="-2 -2 24 24" aria-hidden="true" focusable="false"><path d="M20 10c0-5.51-4.49-10-10-10C4.48 0 0 4.49 0 10c0 5.52 4.48 10 10 10 5.51 0 10-4.48 10-10zM7.78 15.37L4.37 6.22c.55-.02 1.17-.08 1.17-.08.5-.06.44-1.13-.06-1.11 0 0-1.45.11-2.37.11-.18 0-.37 0-.58-.01C4.12 2.69 6.87 1.11 10 1.11c2.33 0 4.45.87 6.05 2.34-.68-.11-1.65.39-1.65 1.58 0 .74.45 1.36.9 2.1.35.61.55 1.36.55 2.46 0 1.49-1.4 5-1.4 5l-3.03-8.37c.54-.02.82-.17.82-.17.5-.05.44-1.25-.06-1.22 0 0-1.44.12-2.38.12-.87 0-2.33-.12-2.33-.12-.5-.03-.56 1.2-.06 1.22l.92.08 1.26 3.41zM17.41 10c.24-.64.74-1.87.43-4.25.7 1.29 1.05 2.71 1.05 4.25 0 3.29-1.73 6.24-4.4 7.78.97-2.59 1.94-5.2 2.92-7.78zM6.1 18.09C3.12 16.65 1.11 13.53 1.11 10c0-1.3.23-2.48.72-3.59C3.25 10.3 4.67 14.2 6.1 18.09zm4.03-6.63l2.58 6.98c-.86.29-1.76.45-2.71.45-.79 0-1.57-.11-2.29-.33.81-2.38 1.62-4.74 2.42-7.1z"></path></svg></div></div></div></div></div> <div class="lp-block lp-content lp-flex-item lp-flex-item--shrink"> <h1 class="wp-block-heading is-style-heading-body lp-color-custom-blue has-normal-p-font-size">Om oss</h1> </div> </div> <span class="lp-block lp-spacer lp-spacer--size-0"></span> <h2 class="wp-block-heading has-huge-p-font-size">Vårt uppdrag på WordPress.com är att demokratisera publicering och e-handel en webbplats åt gången.</h2> </div> <div class="lp-block lp-content lp-content--text-alignment lp-content--text-alignment-left lp-wrapper lp-wrapper--layout-left-pp"> <p>Vi är en värdbaserad version av <a href="https://wordpress.org/" target="_blank" rel="noreferrer noopener">WordPress</a>, programvaran med öppen källkod. När du har friheten att skapa, uttrycka dig och tjäna pengar online blir nämligen det omöjliga möjligt.</p> </div> </div></div> <div class="lp-block lp-section lp-section--has-background" style="--lp-background:var(--lp-custom-blue-rgb);--lp-rgb:var(--studio-black-rgb);background-image:linear-gradient(to bottom, rgba(var(--lp-rgb), 0.5), rgba(var(--lp-rgb), 0))"><div class="lp-section__background lp-section__background--is-logo lp-section__background--name-logo-right"><div class="lp-section__background-layer"></div></div><div class="lp-section__content"> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-left-ppppp"> <h2 class="wp-block-heading has-text-align-left lp-text-default lp-text-caps lp-text-bold lp-color-auxiliary lp-text-letter-spacing has-tiny-font-size">Vad vi tror på</h2> <h3 class="wp-block-heading has-text-align-left">Vem som helst kan ha en idé. Vi vill ge dig kraft och stöd att förverkliga den online.</h3> <span class="lp-block lp-spacer lp-spacer--size-5"></span> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--section"> <div class="lp-block lp-content"> <div class="lp-block lp-image lp-image--align-left lp-margin-bottom-3"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:345px"><span class="lp-lazy-image__content" style="padding-top:calc(60/345*100%)"><img src="https://wpcom.files.wordpress.com/2024/07/about-logos-better-web-3x.png" loading="lazy" alt="" role="presentation" width="345" height="60"></span></span></div></div> <h4 class="wp-block-heading has-text-align-left lp-margin-bottom-1 is-style-heading-body has-normal-p-font-size">Bättre produkter för en bättre webb.</h4> <p class="has-text-align-left lp-color-translucent">Vi försöker skapa en bättre webb. Ett internet som det känns bra att använda. En plats där människor och idéer kan mötas på ett fritt och öppet sätt.</p> </div> <div></div> <div class="lp-block lp-content"> <div class="lp-block lp-image lp-image--align-left lp-margin-bottom-3 lp-custom-blend-mode is-style-rounded"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:216px"><span class="lp-lazy-image__content" style="padding-top:calc(144/216*100%)"><img src="https://s1.wp.com/wp-content/themes/h4/assets/about/people-hilde-lysiak.jpg" loading="lazy" alt="" role="presentation" width="216" height="144"></span></span></div></div> <h4 class="wp-block-heading has-text-align-left lp-margin-bottom-1 is-style-heading-body has-normal-p-font-size">Alla har en röst.</h4> <p class="has-text-align-left lp-color-translucent">Idéer hör inte hemma bakom höga murar. Det gör inte programvara eller inlägg heller. Vi finns här för att hjälpa dig att uttrycka dig.</p> </div> <div class="lp-block lp-content"> <div class="lp-block lp-image lp-image--align-left lp-margin-bottom-3 lp-custom-blend-mode is-style-rounded"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:288px"><span class="lp-lazy-image__content" style="padding-top:50%"><img src="https://s1.wp.com/wp-content/themes/h4/assets/about/people-happiness.jpg" loading="lazy" alt="" role="presentation" width="288" height="144"></span></span></div></div> <h4 class="wp-block-heading has-text-align-left lp-margin-bottom-1 is-style-heading-body has-normal-p-font-size">Riktigt support från riktiga människor.</h4> <p class="has-text-align-left lp-color-translucent">Kundservice är inte något vi erbjuder. Det är något vi är. Vi kallar det Happiness – riktig support levererad av riktiga människor.</p> </div> <div class="lp-block lp-content"><div class="lp-block lp-icons lp-icons--align-left lp-icons--size-72 lp-margin-bottom-0 is-style-icons-none lp-color-primary" style="margin-left: calc(var(--lp-icon) / -24 * 4)" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/institution"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path fill-rule="evenodd" d="M18.646 9H20V8l-1-.5L12 4 5 7.5 4 8v1h14.646zm-3-1.5L12 5.677 8.354 7.5h7.292zm-7.897 9.44v-6.5h-1.5v6.5h1.5zm5-6.5v6.5h-1.5v-6.5h1.5zm5 0v6.5h-1.5v-6.5h1.5zm2.252 8.81c0 .414-.334.75-.748.75H4.752a.75.75 0 010-1.5h14.5a.75.75 0 01.749.75z" clip-rule="evenodd"></path></svg></div></div></div></div> <h4 class="wp-block-heading has-text-align-left lp-margin-bottom-1 is-style-heading-body has-normal-p-font-size">Frihet och ägande.</h4> <p class="has-text-align-left lp-color-translucent">Oavsett om det gäller en blogg, butik, portfölj eller något helt annat har du friheten att skapa en webbplats som passar dig. Du kan dessutom äga allt ditt innehåll och din data.</p> </div> <div class="lp-block lp-content"><div class="lp-block lp-icons lp-icons--align-left lp-icons--size-72 lp-margin-bottom-0 is-style-icons-none lp-color-primary" style="margin-left: calc(var(--lp-icon) / -24 * 4)" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/customPostType"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M4 20h9v-1.5H4V20zm0-5.5V16h16v-1.5H4zm.8-4l.7.7 2-2V12h1V9.2l2 2 .7-.7-2-2H12v-1H9.2l2-2-.7-.7-2 2V4h-1v2.8l-2-2-.7.7 2 2H4v1h2.8l-2 2z"></path></svg></div></div></div></div> <h4 class="wp-block-heading has-text-align-left lp-margin-bottom-1 is-style-heading-body has-normal-p-font-size">Du kan skapa något som betyder något.</h4> <p class="has-text-align-left lp-color-translucent">Med enkla verktyg för att designa och bygga din webbplats, ge den ett säkert hem och hitta din publik kan du få en webbplats som utvecklas i takt med dig.</p> </div> </div> </div></div> <div class="lp-block lp-section is-style-gray-100-mono"><div class="lp-section__content"> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-left-ppppp"> <h2 class="wp-block-heading has-text-align-left lp-text-default lp-text-caps lp-text-bold lp-color-auxiliary lp-text-letter-spacing has-tiny-font-size">Vilka vi är</h2> <h3 class="wp-block-heading has-text-align-left has-huge-font-size">Vi är lika mångfaldiga som de webbplatser våra kunder skapar.</h3> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-left-pppp"> <p class="has-text-align-left">Vi arbetar med att förbättra WordPress.com och utveckla produkter som hjälper våra kunder att hitta nya sätt att göra saker online. På <a href="https://automattic.com/" target="_blank" rel="noreferrer noopener">Automattic</a> lanserar vi uppdateringar så gott som varje dag och erbjuder nya tjänster, från <a href="https://woocommerce.com/" target="_blank" rel="noreferrer noopener">WooCommerce</a> och <a href="https://jetpack.com/sv/" target="_blank" rel="noreferrer noopener">Jetpack</a> till <a href="https://gravatar.com/" target="_blank" rel="noreferrer noopener">Gravatar</a>, <a href="https://simplenote.com/" target="_blank" rel="noreferrer noopener">Simplenote</a> och <a href="https://wpvip.com/wordpress-vip-agile-content-platform/?utm_source=WordPresscom&utm_medium=automattic_referral&utm_campaign=about-lp">WordPress VIP</a> – allt för att förbättra din upplevelse på webben.</p> <span class="lp-block lp-spacer lp-spacer--size-3"></span> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-full-minus"> <div class="lp-block lp-image is-style-rounded"><div class="lp-image__content"><span class="lp-lazy-image" style="max-width:36000px"><span class="lp-lazy-image__content" style="padding-top:calc(17160/36000*100%)"><img src="https://wpcom.files.wordpress.com/2020/11/gm-resized.jpg" loading="lazy" alt="" role="presentation" width="36000" height="17160"></span></span></div></div> <span class="lp-block lp-spacer lp-spacer--size-5"></span> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-left-ppp"> <h2 class="wp-block-heading has-text-align-left lp-text-default lp-text-caps lp-text-bold lp-color-auxiliary lp-text-letter-spacing has-tiny-font-size">Vårt nätverk</h2> <p class="has-text-align-left">WordPress.com är en del av en community bestående av skapare, bloggare, företagsägare, community-arrangörer, våra supportmedarbetare och kunder som du.</p> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide"> <span class="lp-block lp-spacer lp-spacer--size-2"></span> <div class="lp-block lp-separator"><hr class="lp-hidden"></div> <span class="lp-block lp-spacer lp-spacer--size-2"></span> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--section lp-grid--columns-4@L"> <div class="lp-block lp-content"><div class="lp-block lp-icons lp-icons--align-left lp-icons--size-72 lp-margin-bottom-0 is-style-icons-none lp-color-primary" style="margin-left: calc(var(--lp-icon) / -24 * 2)" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/people"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M15.5 9.5a1 1 0 100-2 1 1 0 000 2zm0 1.5a2.5 2.5 0 100-5 2.5 2.5 0 000 5zm-2.25 6v-2a2.75 2.75 0 00-2.75-2.75h-4A2.75 2.75 0 003.75 15v2h1.5v-2c0-.69.56-1.25 1.25-1.25h4c.69 0 1.25.56 1.25 1.25v2h1.5zm7-2v2h-1.5v-2c0-.69-.56-1.25-1.25-1.25H15v-1.5h2.5A2.75 2.75 0 0120.25 15zM9.5 8.5a1 1 0 11-2 0 1 1 0 012 0zm1.5 0a2.5 2.5 0 11-5 0 2.5 2.5 0 015 0z" fill-rule="evenodd"></path></svg></div></div></div></div> <p class="has-text-align-left lp-margin-top-1 lp-margin-bottom-0 lp-color-primary lp-bold lp-bolder has-huge-p-font-size">409 miljoner</p> <p class="has-text-align-left lp-margin-top-0 has-tiny-font-size"><strong>Unika besökare</strong> varje månad</p> </div> <div class="lp-block lp-content"><div class="lp-block lp-icons lp-icons--align-left lp-icons--size-72 lp-margin-bottom-0 is-style-icons-none lp-color-primary" style="margin-left: calc(var(--lp-icon) / -24 * 3)" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/globe"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M12 3.3c-4.8 0-8.8 3.9-8.8 8.8 0 4.8 3.9 8.8 8.8 8.8 4.8 0 8.8-3.9 8.8-8.8s-4-8.8-8.8-8.8zm6.5 5.5h-2.6C15.4 7.3 14.8 6 14 5c2 .6 3.6 2 4.5 3.8zm.7 3.2c0 .6-.1 1.2-.2 1.8h-2.9c.1-.6.1-1.2.1-1.8s-.1-1.2-.1-1.8H19c.2.6.2 1.2.2 1.8zM12 18.7c-1-.7-1.8-1.9-2.3-3.5h4.6c-.5 1.6-1.3 2.9-2.3 3.5zm-2.6-4.9c-.1-.6-.1-1.1-.1-1.8 0-.6.1-1.2.1-1.8h5.2c.1.6.1 1.1.1 1.8s-.1 1.2-.1 1.8H9.4zM4.8 12c0-.6.1-1.2.2-1.8h2.9c-.1.6-.1 1.2-.1 1.8 0 .6.1 1.2.1 1.8H5c-.2-.6-.2-1.2-.2-1.8zM12 5.3c1 .7 1.8 1.9 2.3 3.5H9.7c.5-1.6 1.3-2.9 2.3-3.5zM10 5c-.8 1-1.4 2.3-1.8 3.8H5.5C6.4 7 8 5.6 10 5zM5.5 15.3h2.6c.4 1.5 1 2.8 1.8 3.7-1.8-.6-3.5-2-4.4-3.7zM14 19c.8-1 1.4-2.2 1.8-3.7h2.6C17.6 17 16 18.4 14 19z"></path></svg></div></div></div></div> <p class="has-text-align-left lp-margin-top-1 lp-margin-bottom-0 lp-color-primary lp-bold lp-bolder has-huge-p-font-size">20 miljarder</p> <p class="has-text-align-left lp-margin-top-0 has-tiny-font-size"><strong>Sidvisningar</strong> varje månad</p> </div> <div class="lp-block lp-content"><div class="lp-block lp-icons lp-icons--align-left lp-icons--size-72 lp-margin-bottom-0 is-style-icons-none lp-color-primary" style="margin-left: calc(var(--lp-icon) / -24 * 4)" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/postFeaturedImage"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M19 3H5c-.6 0-1 .4-1 1v7c0 .5.4 1 1 1h14c.5 0 1-.4 1-1V4c0-.6-.4-1-1-1zM5.5 10.5v-.4l1.8-1.3 1.3.8c.3.2.7.2.9-.1L11 8.1l2.4 2.4H5.5zm13 0h-2.9l-4-4c-.3-.3-.8-.3-1.1 0L8.9 8l-1.2-.8c-.3-.2-.6-.2-.9 0l-1.3 1V4.5h13v6zM4 20h9v-1.5H4V20zm0-4h16v-1.5H4V16z"></path></svg></div></div></div></div> <p class="has-text-align-left lp-margin-top-1 lp-margin-bottom-0 lp-color-primary lp-bold lp-bolder has-huge-p-font-size">70 miljoner</p> <p class="has-text-align-left lp-margin-top-0 has-tiny-font-size"><strong>Nya inlägg</strong> varje månad</p> </div> <div class="lp-block lp-content"><div class="lp-block lp-icons lp-icons--align-left lp-icons--size-72 lp-margin-bottom-0 is-style-icons-none lp-color-primary" style="margin-left: calc(var(--lp-icon) / -24 * 4)" aria-hidden="true"><div class="lp-icons__content"><div class="lp-block lp-icon-svg" data-name="@wordpress/icons/postComments"><div class="lp-icon-svg__content"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" aria-hidden="true" focusable="false"><path d="M14 10.1V4c0-.6-.4-1-1-1H5c-.6 0-1 .4-1 1v8.3c0 .3.2.7.6.8.1.1.2.1.3.1.2 0 .5-.1.6-.3l1.8-1.8H13c.6 0 1-.4 1-1zm-1.5-.5H6.7l-1.2 1.2V4.5h7v5.1zM19 12h-8c-.6 0-1 .4-1 1v6.1c0 .6.4 1 1 1h5.7l1.8 1.8c.1.2.4.3.6.3.1 0 .2 0 .3-.1.4-.1.6-.5.6-.8V13c0-.6-.4-1-1-1zm-.5 7.8l-1.2-1.2h-5.8v-5.1h7v6.3z"></path></svg></div></div></div></div> <p class="has-text-align-left lp-margin-top-1 lp-margin-bottom-0 lp-color-primary lp-bold lp-bolder has-huge-p-font-size">77 miljoner</p> <p class="has-text-align-left lp-margin-top-0 has-tiny-font-size"><strong>Nya kommentarer</strong> varje månad</p> </div> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide"> <span class="lp-block lp-spacer lp-spacer--size-4"></span> <div class="lp-block lp-separator"><hr class="lp-hidden"></div> <span class="lp-block lp-spacer lp-spacer--size-4"></span> </div> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-wide lp-grid lp-grid--section lp-grid--gutter-y-2"> <div class="lp-block lp-content"> <h3 class="wp-block-heading has-text-align-left has-large-font-size">WordPress.com har allt du behöver för att komma igång.</h3> </div> <div class="lp-block lp-content"> <p class="has-text-align-left"><a href="https://wordpress.com/sv/domains/">Anpassade domäner</a>, så att du får din egen adress till din webbplats. Viktiga hastighets- och säkerhetsfunktioner från <a href="https://jetpack.com/sv/" target="_blank" rel="noreferrer noopener">Jetpack</a>, <a href="https://woocommerce.com/" target="_blank" rel="noreferrer noopener">WooCommerce</a>-butiker, skräppostprogramvaran <a href="https://akismet.com/" target="_blank" rel="noreferrer noopener">Akismet</a> och många fler funktioner, uppgraderingar och <a href="https://wpvip.com/wordpress-vip-agile-content-platform/?utm_source=WordPresscom&utm_medium=automattic_referral&utm_campaign=about-lp">sätt att växa</a>.</p> <div class="lp-block lp-button"> <div class="wp-block-button alignleft is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="https://wordpress.com/sv/pricing/">Se vad vi erbjuder</a></div> </div> </div> </div> </div></div> <div class="lp-block lp-section lp-section--has-background" style="--lp-background:var(--lp-custom-blue-rgb);--lp-color-button-label:var(--studio-gray-100-rgb)"><div class="lp-section__background lp-section__background--is-logo lp-section__background--name-logo-left"><div class="lp-section__background-layer"></div></div><div class="lp-section__content"> <div class="lp-block lp-content lp-wrapper lp-wrapper--layout-right"> <h2 class="wp-block-heading has-text-align-left">Din webbplats. 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Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. Enable when Hotjar is required to be used. // cb.addTracker( 'advertising', true, fireMicrosoftClarity ); - Disabling for now. cb.addTracker( 'advertising', true, fireImpactAffiliate ); // Maybe fire trackers now, via cookie banner, based on bucketed consent. cb.maybeFireTrackers(); }); }; // CCPA - Do Not Sell My Data. document.addEventListener( 'a8c-analytics:loaded-is-ccpa', ( event ) => { const { detail } = event; const isCCPAEligible = JSON.parse( detail ).isCCPA; if ( ! isCCPAEligible ) { document.querySelectorAll( '[data-is-ccpa-dnsd]' ).forEach( ( element ) => { const parent = element.parentNode; const parentTagName = parent.tagName.toLowerCase(); // If the link in a part of a list, remove the entire parent item. // Otherwise, remove only the link element. ( parentTagName === 'li' ? parent : element ).remove(); } ); return; } document.querySelector( '[data-is-ccpa-dnsd-trigger]' ).onclick = ( event ) => { event.preventDefault(); window.a8cAnalytics.dnsd.show(); }; } ); if ( window.defQueue && defQueue.isLOHP && defQueue.isLOHP === 2020 ) { defQueue.items.push( setupAnalytics ); } else { setupAnalytics(); } } )(); </script> </div> <script type="text/javascript"> ( function() { 'use strict'; var currentScript = document.currentScript; var setupAnalytics = function() { function getScript() { var script = document.createElement( 'script' ); var prev = currentScript || document.getElementsByTagName( 'script' )[ 0 ]; script.setAttribute( 'src', "https:\/\/s0.wp.com\/wp-content\/mu-plugins\/a8c-analytics\/a8c-analytics.js?v=1729607242" ); script.setAttribute( 'async', true ); prev.parentNode.insertBefore( script, prev ); } getScript(); }; if ( window.defQueue && defQueue.isLOHP && defQueue.isLOHP === 2020 ) { defQueue.items.push( setupAnalytics ); } else { setupAnalytics(); } } )(); </script>