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href="https://www.beatthewhites.com/contact/">Contact</a></li> </ul> </nav> <ul class="menu_social_desktop"> <li class="menu_social_title menu_info_list_title">FOLLOW US</li> <li class="behance social_links"> <a href="https://www.instagram.com/beatthewhites" title="Follow BTW on Instagram" target="_blank">In</a> </li> <li class="facebook social_links"> <a href="https://www.facebook.com/beatthewhites" title="Follow BTW on Facebook" target="_blank">Fb</a> </li> </ul> </div> <div class="menu_info"> <div class="menu_info_conainer"> <ul class="menu_info_email"> <li class="menu_info_list_title"> ENQUIRIES </li> <li class="menu_info_list_info"> <a title="Email Adress" href="">hello@beatthewhites.com</a> </li> </ul> <ul class="menu_info_phone"> <li class="menu_info_list_title"> PHONE </li> <li class="menu_info_list_info"> <a title="Call Us" href="tel:+302107211072">(+30) 210 721 1072</a> </li> </ul> <ul class="menu_social_mobile"> <li class="menu_social_title menu_info_list_title">FOLLOW US</li> <li class="behance social_links"> <a href="https://www.instagram.com/beatthewhites" title="Follow BTW on Instagram" target="_blank">In</a> </li> <li class="facebook social_links"> <a href="https://www.facebook.com/beatthewhites" title="Follow BTW on Facebook" target="_blank">Fb</a> </li> </ul> </div> </div> </div> </div> </div> <!-- .global_wrapper end --> <span class="header_project_color header_dark_mode" style="background-color: #ffffff;"></span> <div class="post single_post project_post"> <div class="header_dark_mode " style="background-color: #ffffff;"> <div class="bg_wrapper"> <header class="project_header header_mode wide_wrapper header_dark_mode " style="background-color: #ffffff;"> <figure class="bg_post__image single_img"> <div class="bg_container" title="Noupou" href="https://www.nou-pou.gr/" style="background-image: url(https://www.beatthewhites.com/wp-content/uploads/2022/01/noupou-main-image.jpg);"> </div> </figure> <div class="project_content" style="color: #000000;"> <h1 class="project__title">NOUPOU</h1> <div class="project__category s-font"> <span>PORTAL</span> </div> <div class="project_lead m-font"> Noupou.gr is a news and lifestyle portal dedicated to the southern suburbs of Athens. Since 2013, it has published a remarkable amount of content, reaching 350,000 unique users, which makes NouPou one of the most contemporary and reliable sources of content in the south of the city and beyond. </div> <a class="button arrow_btn s-font" title="Go to this website" href="https://www.nou-pou.gr/" target="_blank" title="View Website"> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 15 10" style="enable-background:new 0 0 15 10;" xml:space="preserve"> <g id="Group_4923" transform="translate(-246.5 -789.337)"> <g id="Line_89"> <rect x="247.7" y="793.8" width="11.8" height="1"/> </g> <g id="Path_1143"> <polygon points="256.3,798.6 255.5,798 259,794.3 255.5,790.6 256.3,790 260.4,794.3 "/> </g> </g> </svg> <span>VISIT</span> </a> </div> </header> </div> </div> <!-- .project_header closed --> <main class="single_project_content"> <div class="global_wrapper"> <div class="wrapper"> <div class="about_project single_section inner_wrapper header_dark_mode header_mode"> <div class="flex_container"> <h2 class="single_section_title"> SERVICES </h2> <ul class="single_services paragraph"> <li>Market research & analysis</li> <li>Consulting</li> <li>UI/UX Prototyping</li> <li>Web Design</li> <li>Web Development</li> <li>Hosting</li> </ul> </div> <div class="flex_container"> <h2 class="single_section_title"> CHALLENGE + SOLUTION </h2> <div class="paragraph"> <p>With not only commercial but also news and corporate content, NouPou is an active daily information source for the southern suburbs.The portal team entrusted us for the second time with the enhanced redesign of the corporate identity to highlight their new business vision.</p> <p>We started by creating a new logo for NP which exudes a more solid business image for the brand. The logo gave direction to the changes in the visual communication of the digital content for both the fonts and the spacing of the portal layout. We also emphasised the flow of information and transitions from desktop to mobile view, to accommodate the needs for advertising and easier mobile navigation.</p> </div> </div> </div> <!-- .about_project closed --> </div> <!-- .closed wrapper --> </div> <div class="project_preview"> <div class="bg_black"> <div class="bg_wrapper"> <div class="project_preview_about bg_black wide_wrapper light_dark_mode"> <div class="destop_view"> <h2 class="single_section_title"> DESKTOP VIEW </h2> </div> <div class="video"> <video class="project_video video_file" loop muted playsinline> <source src="https://www.beatthewhites.com/wp-content/uploads/2022/01/noupou-desktop.mp4" type="video/mp4"> Your Browser doesn't support videos. </video> </div> </div> <!-- .project_preview_about closed --> <div class="project_preview_grid bg_black wide_wrapper"> <div class="grid_img_container"> <figure class="grid_img"> <img src="https://www.beatthewhites.com/wp-content/uploads/2022/01/noupou-screen-1-2.jpg" alt=""> </figure> <figure class="grid_img"> <img src="https://www.beatthewhites.com/wp-content/uploads/2022/01/noupou-screen-2-2.jpg" alt=""> </figure> </div> <!-- .grid_img_container closed --> <div class="grid_img_container grid_right_col"> <figure class="grid_img"> <img src="https://www.beatthewhites.com/wp-content/uploads/2022/01/noupou-screen-3-3.jpg" alt=""> </figure> <figure class="grid_img"> <img src="https://www.beatthewhites.com/wp-content/uploads/2022/01/noupou-screen-4-2.jpg" alt=""> </figure> <figure class="blockquote_img"> <img src="" alt=""> </figure> </div> <!-- .grid_img_container closed --> </div> <!-- .project_preview_grid closed --> </div> </div> <!-- .fullwidth_img_section closed --> <div class="logo_design_section light_mode "> <h2 class="single_section_title single_section_title_mobile"> LOGO DESIGN </h2> <div class="logo_design_container"> <div class="logo_design_img_container" style="background-color: ;"> <figure class="logo_design"> <img src="https://www.beatthewhites.com/wp-content/uploads/2022/01/btw-noupou-post-logo.svg" alt="noupou logo design by btw"> </figure> </div> <div class="logo_design_flex_container"> <div class="logo_design_content"> <h2 class="single_section_title single_section_title_desktop"> LOGO DESIGN </h2> <div class="paragraph"> <p>As NP has entered a new phase, with business plans becoming more extroverted and targeting a wider market, the renewal of its corporate identity was a natural next step.</p> <p>The new logo removes all unnecessary elements, emphasising a new dynamic, modern perception of the name. It balances the laidback pop lifestyle of the southern suburbs with the veracity and reliability of the portal&#8217;s content.</p> </div> </div> </div> </div> </div> <div class="global_wrapper"> <div class="wrapper"> <div class="mobile_preview header_dark_mode header_mode inner_wrapper"> <h2 class="single_section_title"> MOBILE VIEW </h2> <div class="mobile_preview_container"> <figure class="mobile_sreen"> <img src="https://www.beatthewhites.com/wp-content/uploads/2022/01/mobile-screen-noupou-2-b.jpg" alt=""> </figure> <div class="video"> <video class="project_video video_file in_slick_video" loop muted playsinline> <source src="https://www.beatthewhites.com/wp-content/uploads/2022/01/noupou-mobile.mp4" type="video/mp4"> Your Browser doesn't support videos. </video> </div> <figure class="mobile_sreen"> <img src="https://www.beatthewhites.com/wp-content/uploads/2022/01/mobile-screen-noupou-1-b.jpg" alt=""> </figure> </div> </div> <!-- .mobile_preview closed --> </div> </div> <div class="bg_black"> <div class="bg_wrapper"> </div> </div> <div class="bg_color"> <div class="bg_wrapper"> <div class="project_typography header_dark_mode header_mode wide_wrapper"> <div class="color_palette"> <h2 class="single_section_title"> COLOR PALETTE </h2> <figure class="color_palette_img"> <img src="https://www.beatthewhites.com/wp-content/uploads/2022/01/noupou-palette.svg" alt="noupou color pallet design by btw"> </figure> </div> <!-- .color_palette closed --> <div class="project_fonts header_dark_mode header_mode single_font"> <h2 class="single_section_title"> FONTS </h2> <div class="typography_container"> <div class="typography_font_container"> <figure class="typography_font"> <img src="https://www.beatthewhites.com/wp-content/uploads/2022/01/noupou-font.svg" alt="noupou font design by btw"> <span class="icon_label">PF BAGUE SANS PRO</span> </figure> </div> </div> <!-- .typography_container cosed --> </div> <!-- .project_fonts closed --> </div> <!-- .project_typography closed --> </div> </div> </div> <!-- .project_preview closed --> </main> <!-- .single_project_content closed --> </div> <!-- .single_post closed --> <aside class="next_project_section next_previous_projects clear"> <a title="Go on Next Project" href="https://www.beatthewhites.com/project/pfh/" title="View project: PFH"> <h2 class="nex_project small">NEXT PROJECT</h2> <h2 class="next_project_title">PFH</h2> </a> </aside> <div class="bg_black"> <div class="bg_wrapper"> <footer class="global__footer footer_wrapper header_light_mode header_mode bg_black" style="background-color: black; 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