YouTube Culture & Trends - Data and Cultural Analysis for You

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class="ytt-about-content__column"> <h3>What is the YouTube Culture & Trends site for?</h3> <p>YouTube’s Culture & Trends site is intended as a public repository for useful YouTube data, explanations of current trends, and accurate statistics that help you better understand the next generation of creators and artists.</p> <h3>What types of content should I expect to see?</h3> <ul> <li>YouTube data and statistics — Verified information about creators, artists, videos, and trends. </li> <li><a href="https://web.archive.org/web/20211203172430/https://www.youtube.com/trends/records/">YouTube Records</a> — Official lists of record-holding videos and channels across our most-asked-about metrics. </li> <li>Explainers and spotlights — Stories that connect the dots between data points and larger trends. </li> <li>Deep dives — YouTube data storytelling that brings the numbers to life through visualizations and context.</li> </ul> <h3>How do I cite data and stories from this site? Do I have permission to use YouTube Culture & Trends content?</h3> <p>All data and information on the YouTube Culture & Trends site is official and can be cited without further permission required. For more information, please review YouTube's <a href="https://web.archive.org/web/20211203172430/https://www.youtube.com/about/press/">press page</a> and <a href="https://web.archive.org/web/20211203172430/https://www.youtube.com/about/brand-resources/#logos-icons-colors">brand guidelines</a>.</p> </div> <div class="ytt-about-content__column"> <h3>How do YouTube Records work? How are they updated and what criteria is used?</h3> <p>See the “Last updated” timestamp at the top of each record for the time each record was last updated. Note that confirmation on some YouTube Records, including data for new releases, may not be available for 48 hours. For more information on how these totals are calculated, see the methodology section below each record.</p> <h3>Who do I contact for more information?</h3> <p>Please fill out this <a href="/web/20211203172430/https://www.youtube.com/trends/contact/">form</a> and we'll get back to you if we can help.</p> </div> </div> </section> </main> <aside class="ytt-aside"> </aside> <div class="ytt-news-contact ytt-news-contact--dark"> <div class="ytt-news-contact__inner"> <div> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-news-contact__title"> <a href="/web/20211203172430/https://www.youtube.com/trends/news/"> In the News </a> </h2> <div class="ytt-card"> <a class="ytt-card__link" href="https://web.archive.org/web/20211203172430/https://abcnews.go.com/Entertainment/youtube-examines-creators-greet-audiences/story?utm_campaign=intelligence_report&utm_medium=email&utm_source=newslit&id=77761885" target="_blank" rel="noreferrer nofollow"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">ABC News</p> <h2 class="lb-font-headline-2 lb-font-weight-700">YouTube examines how creators greet their audiences</h2> <div class="lb-margin-top-s ytt-card__arrow"><svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewbox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg></div> </a> </div> </div> <div> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-news-contact__title"> <a href="/web/20211203172430/https://www.youtube.com/trends/contact/"> Contact </a> </h2> <p class="lb-font-body lb-font-color-grey5"> Ready for your next story? Get in touch with the YouTube PR & Culture and Trends teams to find the stats and info you're looking for. </p> <div class="ytt-news-contact__btn"> <a class="lb-button mdc-button mdc-button--outlined" data-lb-auto-init="MDCRipple" href="/web/20211203172430/https://www.youtube.com/trends/contact/"> Get in touch </a> </div> </div> </div> </div><footer class="lb-footer lb-footer--dark" role="contentinfo" data-lb-auto-init="LBFooter"> <div class="lb-footer__inner"> <section class="lb-footer__section lb-footer__social"> <h3 class="lb-font-footnote lb-font--no-crop lb-font-weight-500 lb-font-color-grey2 lb-footer__social-headline"> Connect </h3> <a class="lb-footer__social-link" href="https://web.archive.org/web/20211203172430/https://twitter.com/YouTube" target="_blank" rel="noreferrer nofollow" aria-label="Twitter"> <svg viewbox="0 0 20 18" xmlns="http://www.w3.org/2000/svg"><path d="M20 2.745a8.121 8.121 0 0 1-2.357.655 4.158 4.158 0 0 0 1.804-2.3 8.153 8.153 0 0 1-2.605 1.01A4.074 4.074 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lb-font-color-white"> Products </h3> <span class="lb-accordion__drawer-icon"></span> </div> <div class="lb-accordion__drawer-body lb-js-accordion-drawer-body"> <nav class="lb-footer__standard-menu" aria-label="Products"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtubego.com/"> YouTube Go </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://tv.youtube.com/"> YouTube TV </a> </nav> </div> </div> </li> <li class="lb-accordion__drawers-drawer lb-js-accordion-drawer"> <div class="lb-accordion__drawer-content"> <div class="lb-accordion__drawer-head lb-js-accordion-drawer-head" role="button" tabindex="0"> <h3 class="lb-font-body lb-font--no-crop lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Business </h3> <span class="lb-accordion__drawer-icon"></span> </div> <div class="lb-accordion__drawer-body lb-js-accordion-drawer-body"> <nav class="lb-footer__standard-menu" aria-label="For Business"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> </div> </div> </li> <li class="lb-accordion__drawers-drawer lb-js-accordion-drawer"> <div class="lb-accordion__drawer-content"> <div class="lb-accordion__drawer-head lb-js-accordion-drawer-head" role="button" tabindex="0"> <h3 class="lb-font-body lb-font--no-crop lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Creators </h3> <span 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<div class="lb-accordion__drawer-head lb-js-accordion-drawer-head" role="button" tabindex="0"> <h3 class="lb-font-body lb-font--no-crop lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> Our Commitments </h3> <span class="lb-accordion__drawer-icon"></span> </div> <div class="lb-accordion__drawer-body lb-js-accordion-drawer-body"> <nav class="lb-footer__standard-menu" aria-label="Our Commitments"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/csai-match/"> CSAI Match </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://socialimpact.youtube.com/"> Social Impact </a> </nav> </div> </div> </li> </ul> </div> <div class="lb-footer__standard-menu-titles"> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> About YouTube </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> Products </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Business </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> For Creators </h3> <h3 class="lb-font-body lb-font-weight-500 lb-footer__standard-menu-title lb-font-color-white"> Our Commitments </h3> </div> <div class="lb-footer__standard-menus"> <nav class="lb-footer__standard-menu" aria-label="About YouTube"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/about/"> About </a> <a class="lb-font-footnote lb-font-color-grey2 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href="https://web.archive.org/web/20211203172430/https://www.youtube.com/ads/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://tv.youtube.com/"> YouTube TV </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Business"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://developers.google.com/youtube"> Developers </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/ads/"> YouTube Advertising </a> </nav> <nav class="lb-footer__standard-menu" aria-label="For Creators"> <a class="lb-font-footnote 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lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/creators/"> YouTube Creators </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/nextup/"> YouTube NextUp </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/space/"> YouTube Space </a> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://vr.youtube.com/"> YouTube VR </a> </nav> <nav class="lb-footer__standard-menu" aria-label="Our Commitments"> <a class="lb-font-footnote lb-font-color-grey2 lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203172430/https://www.youtube.com/creators-for-change/"> Creators for Change </a> <a class="lb-font-footnote lb-font-color-grey2 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