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menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-416 current_page_item menu-item-944"><a href="https://alaeditions.org/marketing/" aria-current="page" class="elementor-item elementor-item-active">Our Marketing Reach</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2233"><a href="https://alaeditions.org/contact-us/" class="elementor-item">Contact Us</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-6e97bfa" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-90"><a href="https://alaeditions.org/catalogs/" class="elementor-item" tabindex="-1">Catalogs</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-2795"><a target="_blank" href="http://alastore.ala.org" class="elementor-item" tabindex="-1">Shop</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-746"><a href="https://alaeditions.org/write-with-us/" class="elementor-item" tabindex="-1">Write with Us</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-745"><a href="https://alaeditions.org/resources-for-authors/" class="elementor-item" tabindex="-1">Author Resources and Guidelines</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-416 current_page_item menu-item-944"><a href="https://alaeditions.org/marketing/" aria-current="page" class="elementor-item elementor-item-active" tabindex="-1">Our Marketing Reach</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2233"><a href="https://alaeditions.org/contact-us/" class="elementor-item" tabindex="-1">Contact Us</a></li> </ul> </nav> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6580ac8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6580ac8" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-615a46b" data-id="615a46b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2c0726c elementor-widget elementor-widget-spacer" data-id="2c0726c" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-8933bcf elementor-widget elementor-widget-spacer" data-id="8933bcf" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-bbead1b elementor-widget elementor-widget-spacer" data-id="bbead1b" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7705890 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7705890" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c26bd96" data-id="c26bd96" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6cf947b elementor-widget elementor-widget-heading" data-id="6cf947b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">How We Market Your Book</h3> </div> </div> <div class="elementor-element elementor-element-7b7f38d elementor-mobile-align-center elementor-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="7b7f38d" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">Our marketing team will work with you to spread the word about your book both before and after publication.</span> </li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8b040a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8b040a9" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-custom"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-97fc3cc" data-id="97fc3cc" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-56bbb29 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="56bbb29" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="/catalogs/?preview_id=34&preview_nonce=c45e9ab005&preview=true" target="_blank"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Promotion via the ALA Editions | ALA Neal-Schuman <font color= #da1f26><b>catalog,</font></b> sent twice a year to a targeted mailing list of over 60K ALA Members, customers, and potential customers.</span> </a> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Audience- and subject-specific <font color="#da1f26"><b>direct mail </b></font>where appropriate.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text"><font color= #da1f26><b>Listing in online ALA Store,</font></b> which averages 50K visitors monthly. </span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Domestic and International distribution through <font color= #da1f26><b>key wholesalers and retail outlets </font></b>such as Amazon, Baker & Taylor, Ingram, Barnes & Noble, Eurospan, and more.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">ALA News release announcing publication featured on the<font color= #da1f26> <b>ALA homepage.</font></b></span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Promotion through <font color= #da1f26><b>e-mail blasts</font></b> to ALA Members, customers, and potential customers.</span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45c5b15" data-id="45c5b15" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-951823a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="951823a" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text"><font color= #da1f26><b>Social media marketing </font></b>using both ALA Editions | ALA Neal-Schuman and ALA profiles.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Inclusion in <font color= #da1f26><b>display ads </font></b>in American Libraries, LIS journals, and electronic newsletters as appropriate.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text"><font color= #da1f26><b>Review copies</font></b> to a customized list of periodicals and media editors.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text"><font color= #da1f26><b>Desk/exam copies to LIS instructors</font></b> for textbook titles, accompanied by customized outreach and follow up.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text"><font color= #da1f26><b>Exhibits and sales at ALA Annual,</font> </b>LibLearnX, and division conferences.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Exhibits and/or sales at other selected<font color= #da1f26> <b>professional meetings.</font></b></span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text">Inclusion in promotions and shipments to <font color= #da1f26><b>Approval Plan (standing-order) customers.</font></b></span> </li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c193c72 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c193c72" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9df82b" data-id="b9df82b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6965c89 elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6965c89" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cb68c33" data-id="cb68c33" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-658f40f elementor-widget elementor-widget-heading" data-id="658f40f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">How You Can Help Market Your Book</h3> </div> </div> <div class="elementor-element elementor-element-b68484f elementor-align-center elementor-tablet-align-center elementor-widget elementor-widget-button" data-id="b68484f" data-element_type="widget" data-settings="{"_animation":"none"}" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-lg elementor-animation-grow" href="https://alaeditions.org/wp-content/uploads/Marketing-Tips-2025.pdf" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="far fa-arrow-alt-circle-down"></i> </span> <span class="elementor-button-text">Download Marketing Tips (pdf)</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ce94fc6 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ce94fc6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5cfec21" data-id="5cfec21" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d64e96b elementor-widget elementor-widget-text-editor" data-id="d64e96b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Before publication . . .</p> </div> </div> <div class="elementor-element elementor-element-c23e4fd elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="c23e4fd" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-square"></i> </span> <span class="elementor-icon-list-text">Add your book’s ALA Store page to your email signature.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-square"></i> </span> <span class="elementor-icon-list-text">Add a link to your book’s ALA Store page to your Twitter, Facebook, and/or Instagram profile; use your book’s cover image as your profile or cover image.</span> </li> <li class="elementor-icon-list-item"> <a href="https://www.linkedin.com/help/linkedin/answer/56598/adding-editing-or-removing-publications-on-your-profile?lang=en" target="_blank"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-square"></i> </span> <span class="elementor-icon-list-text">On your LinkedIn profile, add “author of . . .” to the “Professional Headline” and add your book as a “Publication” using <b>this guide.</b></span> </a> </li> <li class="elementor-icon-list-item"> <a href="/?page_id=416/#customized"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-square"></i> </span> <span class="elementor-icon-list-text">Let us know as far in advance as possible if you are attending any conferences or events. We can provide free customized marketing materials <b>(see above) </b>that will help you spread the word about your book.</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.goodreads.com/author/program"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-square"></i> </span> <span class="elementor-icon-list-text">Consider joining the <b>Goodreads Author Program.</b> Find your book on Goodreads (if it’s not there, let us know and we’ll add it!) and share the link with your friends and colleagues.</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a055a4" data-id="9a055a4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4f14675 elementor-widget elementor-widget-text-editor" data-id="4f14675" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>After publication . . .</p> </div> </div> <div class="elementor-element elementor-element-21909ea elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="21909ea" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-square"></i> </span> <span class="elementor-icon-list-text">Email your contacts (include colleagues, friends, associations you are part of and listservs you subscribe to) to announce your book’s publication and make sure you include a link to the book’s ALA Store page.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-square"></i> </span> <span class="elementor-icon-list-text">Post on Twitter, Facebook, Instagram, and/or LinkedIn when your book publishes, linking to the press release or ALA Store page. Pin the post to the top of your feed for extra exposure.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-square"></i> </span> <span class="elementor-icon-list-text">Recommend that your library, organization, or institutional bookshop purchase copies of your book.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-square"></i> </span> <span class="elementor-icon-list-text">Get your library, organization, or institution to repost our ALA press release when your book publishes and/or include details in a newsletter or email update.</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-square"></i> </span> <span class="elementor-icon-list-text">Add “author of . . .” to the byline of every article or blog you write (or presentation/talk that you give).</span> </li> </ul> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-842b130 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="842b130" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0573b99" data-id="0573b99" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a4de404 elementor-widget elementor-widget-heading" data-id="a4de404" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Customized Marketing Materials</h3> </div> </div> <div class="elementor-element elementor-element-29ba971 elementor-widget elementor-widget-text-editor" data-id="29ba971" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>We can customize coupons, business cards, and bookmarks for you to hand out at conferences and other events! Please send your address, the requested quantity, and the date needed by to Rob Christopher at <a href="mailto:rchristopher@ala.org">rchristopher@ala.org</a>. Include the type of event and event date when applicable. We appreciate four weeks advance notice.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d625b7c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d625b7c" data-element_type="section"> <div class="elementor-container elementor-column-gap-wider"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8a6f0d2" data-id="8a6f0d2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2125eed elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="2125eed" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">New Release Bookmarks</span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-de7d991 elementor-widget elementor-widget-text-editor" data-id="de7d991" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In a fun and useful format, this is a great way to promote your book and hand out something people can use again and again!</p> </div> </div> <div class="elementor-element elementor-element-7f18ecd elementor-widget elementor-widget-image" data-id="7f18ecd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="478" height="1024" src="https://alaeditions.org/wp-content/uploads/customized-mktg-bookmks-478x1024.jpg" class="attachment-large size-large wp-image-794" alt="Example of custom bookmarks our marketing department can provide to you." srcset="https://alaeditions.org/wp-content/uploads/customized-mktg-bookmks-478x1024.jpg 478w, https://alaeditions.org/wp-content/uploads/customized-mktg-bookmks-140x300.jpg 140w, https://alaeditions.org/wp-content/uploads/customized-mktg-bookmks-768x1644.jpg 768w, https://alaeditions.org/wp-content/uploads/customized-mktg-bookmks.jpg 939w" sizes="(max-width: 478px) 100vw, 478px" /> </div> </div> <div class="elementor-element elementor-element-0810a3c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="0810a3c" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-21b794a elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="21b794a" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">PowerPoint Slides</span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-0b30d29 elementor-widget elementor-widget-text-editor" data-id="0b30d29" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Custom slide deck for presentations.</p> </div> </div> <div class="elementor-element elementor-element-ca342fb elementor-widget elementor-widget-image" data-id="ca342fb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="640" height="360" src="https://alaeditions.org/wp-content/uploads/PPT-slide.jpg" class="attachment-large size-large wp-image-1794" alt="Image of an example Powerpoint slide" srcset="https://alaeditions.org/wp-content/uploads/PPT-slide.jpg 960w, https://alaeditions.org/wp-content/uploads/PPT-slide-300x169.jpg 300w, https://alaeditions.org/wp-content/uploads/PPT-slide-768x432.jpg 768w" sizes="(max-width: 640px) 100vw, 640px" /> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd8c1b8" data-id="fd8c1b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e5722b9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="e5722b9" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-f169823 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="f169823" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">$5 Off Coupons</span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-0e5c7c0 elementor-widget elementor-widget-text-editor" data-id="0e5c7c0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>The size of a business card, these are perfect to carry around and hand out at events and speaking engagements.</p> </div> </div> <div class="elementor-element elementor-element-9c9ee9d elementor-widget elementor-widget-image" data-id="9c9ee9d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="640" height="485" src="https://alaeditions.org/wp-content/uploads/customized-mktg-coupons-1024x776.jpg" class="attachment-large size-large wp-image-795" alt="Image of book coupon" srcset="https://alaeditions.org/wp-content/uploads/customized-mktg-coupons-1024x776.jpg 1024w, https://alaeditions.org/wp-content/uploads/customized-mktg-coupons-300x227.jpg 300w, https://alaeditions.org/wp-content/uploads/customized-mktg-coupons-768x582.jpg 768w, https://alaeditions.org/wp-content/uploads/customized-mktg-coupons.jpg 1100w" sizes="(max-width: 640px) 100vw, 640px" /> </div> </div> <div class="elementor-element elementor-element-7039302 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7039302" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-dfa8b05 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="dfa8b05" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">Business Cards</span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-5bd6d0e elementor-widget elementor-widget-text-editor" data-id="5bd6d0e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Send us your preferred contact information (library, personal, small business, etc.) and we will send you business cards with your book on them!</p> </div> </div> <div class="elementor-element elementor-element-75923db elementor-widget elementor-widget-image" data-id="75923db" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="640" height="434" src="https://alaeditions.org/wp-content/uploads/customized-mktg-bcards-1024x695.jpg" class="attachment-large size-large wp-image-796" alt="Image of custom business cards" srcset="https://alaeditions.org/wp-content/uploads/customized-mktg-bcards-1024x695.jpg 1024w, https://alaeditions.org/wp-content/uploads/customized-mktg-bcards-300x204.jpg 300w, https://alaeditions.org/wp-content/uploads/customized-mktg-bcards-768x522.jpg 768w, https://alaeditions.org/wp-content/uploads/customized-mktg-bcards.jpg 1100w" sizes="(max-width: 640px) 100vw, 640px" /> </div> </div> <div class="elementor-element elementor-element-8e3dafc elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="8e3dafc" data-element_type="widget" data-widget_type="divider.default"> <div class="elementor-widget-container"> <div class="elementor-divider"> <span class="elementor-divider-separator"> </span> </div> </div> </div> <div class="elementor-element elementor-element-adf6ca1 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="adf6ca1" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">Social media images</span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-e49fa89 elementor-widget elementor-widget-text-editor" data-id="e49fa89" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>For use on Twitter, Facebook, Instagram, email, or any other digital communications.</p> </div> </div> <div class="elementor-element elementor-element-4ccf55e elementor-widget elementor-widget-image" data-id="4ccf55e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="https://alaeditions.org/wp-content/uploads/elementor/thumbs/Dodge-pf5a71t8w9iwjhvmb2da2zp29ihgst6ea4geaz15yo.jpg" title="Facebook image" alt="Image of social media marketing pic" loading="lazy" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c865f03 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c865f03" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8139275" data-id="8139275" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bbb5b1e elementor-widget elementor-widget-text-editor" data-id="bbb5b1e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>And don’t forget to follow us on <a href="https://twitter.com/alaeditions" target="_blank" rel="noopener">Twitter</a> and like us on <a href="http://www.facebook.com/ALA-Editions-191753880216" target="_blank" rel="noopener">Facebook</a>!</p><p>Drop us a line—we’re excited to work together with you to make your book a success!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-320b07e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="320b07e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f5274ba" data-id="f5274ba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e85be12 elementor-widget elementor-widget-text-editor" data-id="e85be12" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Rob Christopher</strong><br />Marketing Coordinator<br />ALA Editions | ALA Neal-Schuman<br /><a href="mailto:rchristopher@ala.org">email Rob</a> | 312-280-5052</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a99d214" data-id="a99d214" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7e5cfa7 elementor-widget elementor-widget-text-editor" data-id="7e5cfa7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Ramon Robinson</strong><br />Senior Marketing Manager<br />ALA Editions | ALA Neal-Schuman<br /><a href="mailto:rrobinson@ala.org">email Ramon</a> | 312-280-5840</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-157f462 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="157f462" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-629d1d9" data-id="629d1d9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5771ec4 elementor-widget elementor-widget-text-editor" data-id="5771ec4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Purchases of ALA Editions | ALA Neal-Schuman products fund advocacy, awareness, and accreditation programs for library and information professionals worldwide.</p> </div> </div> <div class="elementor-element elementor-element-e1b0cfa elementor-widget elementor-widget-text-editor" data-id="e1b0cfa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="http://alastore.ala.org" target="_blank" rel="noopener">Shop the ALA Store</a></p> </div> </div> <div class="elementor-element elementor-element-7bef259 elementor-widget elementor-widget-image" data-id="7bef259" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="300" height="38" src="https://alaeditions.org/wp-content/uploads/ALAPubMedia_300.png" class="attachment-medium_large size-medium_large wp-image-1819" alt="" /> </div> </div> </div> </div> <div class="elementor-column 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Michigan Ave.<br />Suite 1300<br />Chicago, IL 60601</p> </div> </div> <div class="elementor-element elementor-element-ad837fc elementor-align-left elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="ad837fc" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-fax"></i> </span> <span class="elementor-icon-list-text">Fax: 312-280-5275</span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-605e62c" data-id="605e62c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a00634d elementor-widget elementor-widget-text-editor" data-id="a00634d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Quick Links<br /></strong><a href="#popmake-156">Rights and Permissions</a><br /><a href="#popmake-168" target="_blank" rel="noopener">Instructor Textbook Exam/Desk Copy Requests</a><br /><a href="#popmake-172" target="_blank" rel="noopener">Request a Review Copy</a><br /><a href="/?page_id=710/#royalties" target="_blank" rel="noopener">Questions about Royalties</a></p> </div> </div> </div> </div> </div> </section> </div> <div id="pum-172" role="dialog" aria-modal="false" aria-labelledby="pum_popup_title_172" class="pum pum-overlay pum-theme-151 pum-theme-lightbox popmake-overlay click_open" data-popmake="{"id":172,"slug":"book-review-requests","theme_id":151,"cookies":[],"triggers":[{"type":"click_open","settings":{"extra_selectors":"","cookie_name":null}}],"mobile_disabled":null,"tablet_disabled":null,"meta":{"display":{"stackable":false,"overlay_disabled":false,"scrollable_content":false,"disable_reposition":false,"size":"medium","responsive_min_width":"0%","responsive_min_width_unit":false,"responsive_max_width":"100%","responsive_max_width_unit":false,"custom_width":"640px","custom_width_unit":false,"custom_height":"380px","custom_height_unit":false,"custom_height_auto":false,"location":"center","position_from_trigger":false,"position_top":"100","position_left":"0","position_bottom":"500","position_right":"0","position_fixed":false,"animation_type":"slide","animation_speed":"350","animation_origin":"center bottom","overlay_zindex":false,"zindex":"1999999999"},"close":{"text":"","button_delay":"0","overlay_click":false,"esc_press":false,"f4_press":false},"click_open":[]}}"> <div id="popmake-172" class="pum-container popmake theme-151 pum-responsive pum-responsive-medium responsive size-medium"> <div id="pum_popup_title_172" class="pum-title popmake-title"> Book Review Requests </div> <div class="pum-content popmake-content" tabindex="0"> <p>Complimentary review copies are available for journals, newsletters, or other media. All review copy requests are subject to consideration and ALA Editions | ALA Neal-Schuman requests two tear sheets of any published review. Please submit your request via <a href="https://alastore.ala.org/form/review-copy-requests" target="_blank" rel="noopener noreferrer">the Review Copy Request webform</a>.</p> </div> <button type="button" class="pum-close popmake-close" aria-label="Close"> × </button> </div> </div> <div id="pum-156" role="dialog" aria-modal="false" aria-labelledby="pum_popup_title_156" class="pum pum-overlay pum-theme-151 pum-theme-lightbox popmake-overlay click_open" data-popmake="{"id":156,"slug":"rights-and-permissions","theme_id":151,"cookies":[],"triggers":[{"type":"click_open","settings":{"cookie_name":"","extra_selectors":"#rights"}}],"mobile_disabled":null,"tablet_disabled":null,"meta":{"display":{"stackable":false,"overlay_disabled":false,"scrollable_content":false,"disable_reposition":false,"size":"medium","responsive_min_width":"0%","responsive_min_width_unit":false,"responsive_max_width":"100%","responsive_max_width_unit":false,"custom_width":"640px","custom_width_unit":false,"custom_height":"380px","custom_height_unit":false,"custom_height_auto":false,"location":"center","position_from_trigger":false,"position_top":"100","position_left":"0","position_bottom":"500","position_right":"0","position_fixed":false,"animation_type":"slide","animation_speed":"350","animation_origin":"center bottom","overlay_zindex":false,"zindex":"1999999999"},"close":{"text":"","button_delay":"0","overlay_click":false,"esc_press":false,"f4_press":false},"click_open":[]}}"> <div id="popmake-156" class="pum-container popmake theme-151 pum-responsive pum-responsive-medium responsive size-medium"> <div id="pum_popup_title_156" class="pum-title popmake-title"> Rights and Permissions </div> <div class="pum-content popmake-content" tabindex="0"> <p style="text-align: left;">To request permission to use ALA Editions | ALA Neal-Schuman content in a publication or to request translation rights, please <a href="mailto:permissions@ala.org">email Mary Jo Bolduc.</a> For information about other ALA publications, please read our <a href="http://www.ala.org/aboutala/contactus/rights" target="_blank" rel="noopener noreferrer">Rights and Permissions Guidelines</a>.</p> </div> <button type="button" class="pum-close popmake-close" aria-label="Close"> × </button> </div> </div> <div id="pum-168" role="dialog" aria-modal="false" aria-labelledby="pum_popup_title_168" class="pum pum-overlay pum-theme-151 pum-theme-lightbox popmake-overlay click_open" data-popmake="{"id":168,"slug":"lis-desk-copies","theme_id":151,"cookies":[],"triggers":[{"type":"click_open","settings":{"extra_selectors":"","cookie_name":null}}],"mobile_disabled":null,"tablet_disabled":null,"meta":{"display":{"stackable":false,"overlay_disabled":false,"scrollable_content":false,"disable_reposition":false,"size":"medium","responsive_min_width":"0%","responsive_min_width_unit":false,"responsive_max_width":"100%","responsive_max_width_unit":false,"custom_width":"640px","custom_width_unit":false,"custom_height":"380px","custom_height_unit":false,"custom_height_auto":false,"location":"center","position_from_trigger":false,"position_top":"100","position_left":"0","position_bottom":"196","position_right":"0","position_fixed":false,"animation_type":"slide","animation_speed":"350","animation_origin":"center bottom","overlay_zindex":false,"zindex":"1999999999"},"close":{"text":"","button_delay":"0","overlay_click":false,"esc_press":false,"f4_press":false},"click_open":[]}}"> <div id="popmake-168" class="pum-container popmake theme-151 pum-responsive pum-responsive-medium responsive size-medium"> <div id="pum_popup_title_168" class="pum-title popmake-title"> Request Desk Copies </div> <div class="pum-content popmake-content" tabindex="0"> <p>Complimentary desk copies are available for instructors who adopt an ALA Editions | ALA Neal-Schuman title for course use. 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