GTM Alliance | LinkedIn

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Redefine your go-to-market standards. | Launching a product, huh? At first, it might seem straightforward. After all, you&#39;ve got a brilliant idea and a strong team."> <meta property="og:title" content="GTM Alliance | LinkedIn"> <meta property="og:description" content="GTM Alliance | 3,984 followers on LinkedIn. Redefine your go-to-market standards. | Launching a product, huh? At first, it might seem straightforward. 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After all, you&#39;ve got a brilliant idea and a strong team."> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_200_200/company-logo_200_200/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=rxIIso8K2LZ9YSlIIdxzdoR2Rm0JxERWQDTo56Sv3UI"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/organization-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/organization-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/7w6w374587hrap8eiqkfaizgr"> <script type="application/ld+json"> {"@context":"http://schema.org","@type":"Organization","name":"GTM Alliance","url":"https://www.linkedin.com/company/go-to-market-alliance","address":{"type":"PostalAddress","addressLocality":"San Francisco","addressCountry":"US"},"description":"Launching a product, huh?\n\nAt first, it might seem straightforward. After all, you've got a brilliant idea and a strong team.\n\nBut *actually* nailing your launch?\n\nThat takes some serious skill and planning. \n\nIf you’re wondering ‘why GTM Alliance?’\n\nWe’re so glad you asked.\n\nGo-to-Market Alliance is probably *the* place for GTM professionals and we’ve got just about everything you need to set your launch plan up for success, including:\n\n👉 a global network of go-to-market professionals,\n👉 the space to share and learn best practices with peers\n👉 cutting-edge courses and certifications,\n👉 research-backed industry reports and playbooks delivering the latest stats and best practices,\n\nPlus so much more.\n\nRegardless of what launch stage you’re in, your experience in the field, or the career growth you want to see in the coming months, GTMA has what you need.\n\nReady to stay ahead? \n\nFollow or click ‘learn more’ to join a community of like-minded individuals.","numberOfEmployees":{"value":31,"@type":"QuantitativeValue"},"logo":{"contentUrl":"https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_200_200/company-logo_200_200/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=rxIIso8K2LZ9YSlIIdxzdoR2Rm0JxERWQDTo56Sv3UI","description":"GTM Alliance","@type":"ImageObject"},"slogan":"Redefine your go-to-market standards.","sameAs":"www.gotomarketalliance.com"} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 babybear:flex-wrap " aria-label="Primary"> <a href="/?trk=organization_guest_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto 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core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 text-color-text" data-test-id="about-us">  <h2 class="core-section-container__title section-title"> About us </h2>  <div class="core-section-container__content break-words"> <p class="break-words whitespace-pre-wrap text-color-text" data-test-id="about-us__description">Launching a product, huh? At first, it might seem straightforward. After all, you've got a brilliant idea and a strong team. But *actually* nailing your launch? That takes some serious skill and planning. If you’re wondering ‘why GTM Alliance?’ We’re so glad you asked. Go-to-Market Alliance is probably *the* place for GTM professionals and we’ve got just about everything you need to set your launch plan up for success, including: 👉 a global network of go-to-market professionals, 👉 the space to share and learn best practices with peers 👉 cutting-edge courses and certifications, 👉 research-backed industry reports and playbooks delivering the latest stats and best practices, Plus so much more. Regardless of what launch stage you’re in, your experience in the field, or the career growth you want to see in the coming months, GTMA has what you need. Ready to stay ahead? Follow or click ‘learn more’ to join a community of like-minded individuals.</p> <dl class="mt-6"> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__website"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Website </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> <a class="link-no-visited-state hover:no-underline" data-tracking-control-name="about_website" href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fwww%2Egotomarketalliance%2Ecom&urlhash=54vD&trk=about_website" target="_blank" rel="noopener" data-tracking-will-navigate aria-describedby="websiteLinkDescription"> www.gotomarketalliance.com <icon class="align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/49229g4q0jsla5l1xojq1wob9" aria-hidden="true"></icon> </a> <p class="hidden" id="websiteLinkDescription">External link for GTM Alliance</p> </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__industry"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Industry </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Education </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__size"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Company size </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> 51-200 employees </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__headquarters"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Headquarters </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> San Francisco </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__organizationType"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Type </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Privately Held </dd> </div>   </dl> </div> </section>  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 locations">  <h2 class="core-section-container__title section-title"> Locations </h2>  <div class="core-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems" data-impression-id="org-locations_show-more-less"> <li class="mb-3 papabear:w-50% papabear:odd:mr-2 papabear:odd:w-[calc(50%-16px)]"> <span class="tag-sm tag-enabled"> Primary </span> <div id="address-0">  <p> San Francisco, US </p> </div> <a class="link-no-visited-state hover:no-underline" data-tracking-control-name="org-locations_url" href="https://www.bing.com/maps?where=San+Francisco+US&trk=org-locations_url" target="_blank" rel="noopener" data-tracking-will-navigate aria-describedby="address-0"> Get directions <icon class="align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/49229g4q0jsla5l1xojq1wob9" aria-hidden="true"></icon> </a> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4" data-test-id="employees-at">  <h2 class="core-section-container__title section-title"> Employees at GTM Alliance </h2>  <div class="core-section-container__content break-words"> <ul> <li> <a href="https://www.linkedin.com/in/brucecburns?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQHW5vVy4Dyxwg/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1704431624800?e=2147483647&v=beta&t=ZZPZ5O1ahJn1imGWX1_-e_ncwt6EJ3XKaWX5xuIKCKg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Bruce Burns’ profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Bruce Burns  </h3>    </div>  </a> </li> <li> <a href="https://www.linkedin.com/in/djbressler?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQE--AjnSpp2pw/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1600797689332?e=2147483647&v=beta&t=85nbWfgtwFBhWs36JvSWBvI7ZpaRT_TMTmouZCXHN0c" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view David Bressler’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> David Bressler  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Product Marketer, Creative Storyteller, the Sales Team's Best Friend. </h4>   </div>  </a> </li> <li> <a href="https://www.linkedin.com/in/richardking001?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQHj-SaZFDvD2Q/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1553857183975?e=2147483647&v=beta&t=rwCrT478Gfoycu-PniWO2gEYkcSa6GXOw4hGk-7UjiA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Richard King’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Richard King  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Talking truth on leadership, growth & product marketing | 5x founder | 3x exits | </h4>   </div>  </a> </li> <li> <a href="https://www.linkedin.com/in/dan-hollibush?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGqO4KnKWP08A/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1698634397813?e=2147483647&v=beta&t=DoW69QTiyGqEQwgkGc_hPhxlgJTQgXjjF7mkdCA_FUs" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view ⭐️ Daniel Hollibush, MBA, PMC-I, USAF Veteran’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> ⭐️ Daniel Hollibush, MBA, PMC-I, USAF Veteran  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Experienced Marketing Professional | B2B SaaS </h4>   </div>  </a> </li> </ul> <a class="mt-4 inline-block btn-md btn-secondary-emphasis hover:no-underline" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fsearch%2Fresults%2Fpeople%2F%3FfacetCurrentCompany%3D%255B78987159%255D&trk=public_biz_employees-join" data-tracking-control-name="public_biz_employees-join" data-tracking-will-navigate> See all employees </a> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 updates" data-test-id="updates">  <h2 class="core-section-container__title section-title"> Updates </h2>  <div class="core-section-container__content break-words"> <ul class="updates__list"> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/go-to-market-alliance_its-the-season-to-celebrate-your-peers-activity-7267205522687180821-Ayud" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 1"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7267205522687180821" data-featured-activity-urn="urn:li:activity:7267205522687180821" data-attributed-urn="urn:li:share:7265737069153398784" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for GTM Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for GTM Alliance" data-tracking-will-navigate> GTM Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,984 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 7h  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7267205522687180821" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">It’s the season to celebrate your peers! 🤩 Thanksgiving is right around the corner! And you know what that means… It’s time to give thanks to the people here on LinkedIn, and in the wider Go-to-Market community, who’ve helped you grow. 🪴 Whether they’ve shared helpful tips and experiences, or taken a more hands-on approach to help you with your professional development, we want to recognize their contributions to the GTM community. 💗 That’s why, over the following weeks, we want you to nominate your favorites. The GTM thought leaders who *everyone* working in the Go-to-Market function should have on their radar. We’ll celebrate the 20 most voted-for people in the community, featuring them both here on LinkedIn, and in a dedicated landing page on our website that’ll stay live year-round. 🫡 So click below to nominate your favorite GTM thought leaders, and make someone’s holiday season extra special this year. 👇 <a class="link" href="https://lnkd.in/gcpktZBe?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/gcpktZBe</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQGVGkAsX9Lelw/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1732286707342?e=2147483647&v=beta&t=eMVRnj2eC0LAQvro2GUiGppkFU6AteXBjC2RDcWnIH8" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="4 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="3" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 3 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/go-to-market-alliance_go-to-market-alliance-awards-2024-go-to-market-activity-7266825254046502912-9q4p" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 2"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7266825254046502912" data-featured-activity-urn="urn:li:activity:7266825254046502912" data-attributed-urn="urn:li:ugcPost:7266825252976967681" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for GTM Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for GTM Alliance" data-tracking-will-navigate> GTM Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,984 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1d  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7266825254046502912" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Go-to-Market Alliance Awards 2024 🏆 Go-to-Market Awards are back for the 2024 season! Thanks for dropping in your nominations, we will be celebrating the achievements of outstanding GTM professionals who are making waves in our community. On December 3rd, we will be announcing the winners for the category: → Go-to-Market Program of the Year Be sure to mark the date on your calendar and join us for the live event! 🎉</p>  </div> <a href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fvideo%2Flive%2Furn%3Ali%3AugcPost%3A7266825252976967681&trk=organization_guest_main-feed-card_feed-live-video-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-live-video-content" data-tracking-will-navigate class="flex flex-col" data-test-id="feed-live-video-content"> <img alt="Go-to-Market Alliance Awards 2024" class="lazy-load w-main-feed-card-media object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E24AQGtmy8f0GBypQ/video-liveannouncement-shrink_800_450/video-liveannouncement-shrink_800_450/0/1732546148309?e=2147483647&v=beta&t=ate53kCgR9uXfhBFRzGJhqQLzF6bsvxbd5MEXWUfgPE" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag"> <section class="pt-0.5"> <h3 class="tw-feed-content-title" dir="ltr" data-test-id="feed-live-video-content__title"> Go-to-Market Alliance Awards 2024 </h3> <h4 class="tw-feed-content-subtitle" data-test-id="feed-live-video-content__subtitle"> www.linkedin.com </h4> </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " 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main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7265755941109735425" data-featured-activity-urn="urn:li:activity:7265755941109735425" data-attributed-urn="urn:li:share:7265735279372623872" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for GTM Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for GTM Alliance" data-tracking-will-navigate> GTM Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,984 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4d  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative 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href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7265755941109735425" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">🦃 This Thanksgiving, it’s the season to celebrate your peers! 🥂 Over the following weeks, we at Go-to-Market Alliance want you to nominate your favorites. The GTM thought leaders you think *everyone* in the Go-to-Market function should have on their radar. 🤩 Come January, we’ll celebrate the 20 most voted-for people in the community, featuring them both here on LinkedIn, and in a dedicated landing page on our website that’ll stay live year-round. A place on the list will help you connect with even more new people and ideas, and give site visitors a way to do the same. Help us build a thriving community of the very best folks in GTM: Click below to nominate someone who has helped you out this year. 🌟 <a class="link" href="https://lnkd.in/gcpktZBe?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/gcpktZBe</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D5622AQG55AJZRhwf2Q/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1732286280758?e=2147483647&v=beta&t=R9-LjbLNZurxKnRoYI9ZgwEoU3td3olYinua5BxdQPw" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="4 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/go-to-market-alliance_gtm-gotomarket-accessibility-activity-7265665330969034755-tNVN" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 4"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7265665330969034755" data-featured-activity-urn="urn:li:activity:7265665330969034755" data-attributed-urn="urn:li:ugcPost:7265322303322828800" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for GTM Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for GTM Alliance" data-tracking-will-navigate> GTM Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,984 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4d <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7265665330969034755" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">Looking for a podcast to end your week on a high note? 🎵 <a class="link" href="https://www.linkedin.com/company/audioeye-inc?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>AudioEye</a>'s <a class="link" href="https://www.linkedin.com/in/nicolewight?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Nicole Wight</a> explained the surprising difference that accessible thinking can make to your GTM initiatives, and why it's more than worth your time to consider accessibility. 💡 Highlights: 👉 Why GTM professionals need to consider accessibility 👉 Overcoming hurdles regarding accessible GTM 👉 Why accessibility makes both business and ethical sense Have you ever thought about accessibility in your GTM planning? Tune in and find out why you should start. 👀 🔗: <a class="link" href="https://lnkd.in/eBkYcU-h?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eBkYcU-h</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgtm&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#gtm</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgotomarket&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#gotomarket</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Faccessibility&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#accessibility</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fproductmarketing&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#productmarketing</a></p> <button class="attributed-text-segment-list__btn-truncation absolute right-0 bottom-0 pl-1 bg-color-background-container text-color-text-secondary text-sm font-medium babybear:font-bold invisible cursor-pointer hover:text-color-link-hover hover:underline" data-feed-action="see-more-post" data-feed-action-category="EXPAND" data-feed-action-type="expandCommentaryText" data-feed-control="commentary_expand" aria-hidden="true" tabindex="0"> …more </button> </div>  <div class="share-native-video w-main-feed-card-media " data-test-id="feed-native-video-content">  <video class="share-native-video__node video-js" crossorigin="anonymous" data-sources="[{"src":"https://dms.licdn.com/playlist/vid/v2/D4E05AQEBetfenuijvQ/mp4-640p-30fp-crf28/mp4-640p-30fp-crf28/0/1732187836443?e=2147483647&v=beta&t=Ohd4QiAhGJ0tn1XGa0-W0ZTZXo1ClvZ8SmuKIDDjyDc","type":"video/mp4","data-bitrate":757539},{"src":"https://dms.licdn.com/playlist/vid/v2/D4E05AQEBetfenuijvQ/mp4-720p-30fp-crf28/mp4-720p-30fp-crf28/0/1732187837439?e=2147483647&v=beta&t=f0RzVXEHyBl_mXjv5hIbPJpdD4Eb8zb0JDMbzh792Po","type":"video/mp4","data-bitrate":1006683}]" data-poster-url="https://media.licdn.com/dms/image/v2/D4E05AQEBetfenuijvQ/videocover-high/videocover-high/0/1732187832585?e=2147483647&v=beta&t=w2LwOkLeClVteMaK59rBU_0RI95i1DxS3mSTQovZVjE" data-captions-url="https://dms.licdn.com/playlist/vid/v2/D4E05AQEBetfenuijvQ/video-auto-caption-webvtt-acs-singleton/video-auto-caption-webvtt-acs-singleton/0/1732187848116?e=2147483647&v=beta&t=coev_cEEGZPjp0wFeEU0EDCCHTXvoseQPtvWEECMSI4" data-digitalmedia-asset-urn="urn:li:digitalmediaAsset:D4E05AQEBetfenuijvQ" data-tracking-id="Ue4ASbvDSgCzlGci8BFhoA==" playsinline> </video> </div>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="4 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/go-to-market-alliance_some-eye-opening-stats-71-of-customers-activity-7265032396637458432-vF5I" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 5"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7265032396637458432" data-featured-activity-urn="urn:li:activity:7265032396637458432" data-attributed-urn="urn:li:share:7264997556080799745" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for GTM Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for GTM Alliance" data-tracking-will-navigate> GTM Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,984 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 6d  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7265032396637458432" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Some eye-opening stats: ✅ *71% of customers* with disabilities will click away from a website that is difficult to use ✅ Over *1 billion* people worldwide live with some form of disability ✅ The global market for assistive technologies is projected to reach *$26 billion* by 2025 These numbers make it clear: ignoring accessibility means ignoring a massive customer base. But prioritizing accessibility? This can constitute a competitive advantage all by itself. Here's how to get started (h/t <a class="link" href="https://www.linkedin.com/in/nicolewight?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Nicole Wight</a>, Senior Director of Product Marketing at <a class="link" href="https://www.linkedin.com/company/audioeye-inc?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>AudioEye</a> for the awesome tips): 👀 Visual issues: Add closed-captioning to all your videos, and add alt text to your images. Without these, consumers with visual disabilities may be unable to engage with your content. ✍️ Motor disabilities: Make site and content navigation keyboard friendly. Design forms and timeout windows to cater for those who might take longer to input their details. 🧠 Cognitive disabilities: Use simple language without jargon, allow users to slow down and pause video content. With those done, it's time to integrate accessibility into the Go-to-Market process. Want to learn how? Check out Nicole’s full article. 👇 <a class="link" href="https://lnkd.in/eKX973SY?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eKX973SY</a> </p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGRPvLsYKenDg/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1732110393590?e=2147483647&v=beta&t=lyROpdeorOIhCSxJumsG9HvTfq6Acq7YzWg505fJ8l0" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="8 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="8" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 8 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/go-to-market-alliance_scale-quickly-despite-your-limited-resources-activity-7263213755608481793-d4KD" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 6"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7263213755608481793" data-featured-activity-urn="urn:li:activity:7263213755608481793" data-attributed-urn="urn:li:share:7263213752857116672" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for GTM Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for GTM Alliance" data-tracking-will-navigate> GTM Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,984 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7263213755608481793" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Scale quickly, despite your limited resources, using this repeatable, three-step system (that has others do the heavy lifting for you.) 👇 😨 Looking to scale quickly but have limited resources? 🤝 What about building trust and awareness with customers in an entirely new market? The answer could be in the strategic and mutually beneficial partnerships you build and nurture. It’s called partner-led growth. The idea? To build an ecosystem of partners who work *with* you to promote your products and services. You combine: • Your customer bases, • Your lead pools, • And your industry know-how And you grow *together*. These strategic partnerships allow smaller businesses to grow together and take on industry giants. Or, they allow those giants to defend their competitive advantage against agile upstarts. Here’s how to do it in three steps (h/t <a class="link" href="https://ca.linkedin.com/in/ssbarker?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Scott Barker</a>, Partner & Cofounder at <a class="link" href="https://www.linkedin.com/company/gtmfund?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>GTMfund</a>) 👇 1) Build a network 2) Provide value to that network 3) Extract value in a mutually beneficial manner First: Connect with the people in your space. (You can get started right here on LinkedIn). Next: Provide value to that network. Showcase your authority and expertise, positioning yourself as someone that can be trusted. Someone others would want on their side. Finally: Make clear to your prospective partners a clear economic incentive for helping you win. Associations bolster credibility. They present new opportunities. They benefit your customers and clients, as well as your organizations. When do you know you’re winning? When you see that, the more your partner benefits, the more you benefit in turn. Want the full rundown? Grab your no-cost copy of the Partner-Led Growth Playbook. 👇 <a class="link" href="https://lnkd.in/erYBKfji?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/erYBKfji</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQFYSLBQFSh2eA/feedshare-shrink_800/feedshare-shrink_800/0/1731685102081?e=2147483647&v=beta&t=IlXwssaXopigXXnqQQVkzofWf0N5V8WfSIaPG75mQz8" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="10 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="10" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 10 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/go-to-market-alliance_accessibility-is-a-must-have-in-gtm-for-2025-activity-7263113585784942592-12R5" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 7"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7263113585784942592" data-featured-activity-urn="urn:li:activity:7263113585784942592" data-attributed-urn="urn:li:ugcPost:7262796604225589249" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for GTM Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for GTM Alliance" data-tracking-will-navigate> GTM Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,984 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7263113585784942592" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Accessibility is a must for modern GTM. ✅ <a class="link" href="https://www.linkedin.com/in/nicolewight?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Nicole Wight</a>, Senior Director of Product Marketing & Revenue Enablement at <a class="link" href="https://www.linkedin.com/company/audioeye-inc?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>AudioEye</a>, shares her insights into how marketers can make their campaigns more inclusive. 😌 Including insights into why inclusivity is a competitive advantage for GTM pros. Keep reading. 👇 <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgotomarket&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#GoToMarket</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Faccessibility&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Accessibility</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fmarketing&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#Marketing</a></p>  </div>  <a href="https://www.linkedin.com/pulse/accessibility-must-have-gtm-2025-go-to-market-alliance-24dge?trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content"> <img alt="Accessibility is a must-have in GTM for 2025" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFtsJo2H8VWZQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1731574934679?e=2147483647&v=beta&t=UI_h9OzXixbTZb1GGXa82AjckL7YDpY8bqVWDOora_U" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Accessibility is a must-have in GTM for 2025 </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> GTM Alliance on LinkedIn </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="11 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="11" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 11 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a 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data-attributed-urn="urn:li:share:7262502325607350273" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for GTM Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for GTM Alliance" data-tracking-will-navigate> GTM Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,984 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Discover how customer journey mapping can transform your GTM strategy. 💪 Join <a class="link" href="https://www.linkedin.com/in/sunnysingh-mba?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Sunny Singh</a>, VP of Marketing at <a class="link" href="https://www.linkedin.com/company/viuhealth?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>ViuHealth </a>, as he breaks down: ❓What customer journey mapping is ⭐ Its strategic benefits 💡How this map increases innovation 📍5 steps to map your customer journey 👉 Read the full article: <a class="link" href="https://lnkd.in/g9Ypad_P?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/g9Ypad_P</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fcustomerjourneymap&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#CustomerJourneyMap</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgtm&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#GTM</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgotomarketstrategy&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#GoToMarketStrategy</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQE8RCBHQzd7eA/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1731515484177?e=2147483647&v=beta&t=rSZehdM67PkILWDWF0NtRzvLeYrFy1JqWXYJacR9IyE" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="4 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " 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href="https://www.linkedin.com/posts/go-to-market-alliance_scrum-kanban-agile-sprint-what-on-earth-activity-7262411522616832000-RKRz" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 9"> </a> <article class="relative pt-1.5 px-2 pb-0 bg-color-background-container container-lined main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7262411522616832000" data-featured-activity-urn="urn:li:activity:7262411522616832000" data-attributed-urn="urn:li:share:7262411520922333185" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for GTM Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for GTM Alliance" data-tracking-will-navigate> GTM Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,984 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w  </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li 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active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Scrum, Kanban, Agile, Sprint. What on Earth do they mean?! Let’s start with this: sprint backlog vs. product backlog. The terms themselves? They’re from the Agile project management methodology. It’s popular in SaaS companies where the product and development teams overlap. And they’re important because they affect how you align your strategies with your dev team's priorities and timelines. Here are seven of the main differences between product backlogs and sprint backlogs: • A different stakeholder owns each backlog • Product backlogs are comprehensive • Sprint backlogs last the lifetime of a single sprint • Both have different capacities • Product backlogs are strategic • Different criteria determine what's added to each type of backlog • Sprint backlogs are iterative Don’t be left scratching your head in your next meeting or job interview. Use our dedicated article to get up to speed. 👇 <a class="link" href="https://lnkd.in/eVdW4rmD?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eVdW4rmD</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQFtZR9hl2vJNQ/feedshare-shrink_2048_1536/feedshare-shrink_2048_1536/0/1731493835042?e=2147483647&v=beta&t=a6tgptw348Qd8TbJlOP0wy0TmOuquZQUYjcb1-u3ZTM" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="7 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="7" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 7 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " 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data-attributed-urn="urn:li:share:7262132059102453760" data-id="main-feed-card">   <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D0BAQFL49L7IawQJw/company-logo_100_100/company-logo_100_100/0/1721822089001/go_to_market_alliance_logo?e=2147483647&v=beta&t=Cq-3CthbUhAvPKwmSPfaHeO0hogd6S8QMt66c7yD_Fc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for GTM Alliance, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://www.linkedin.com/company/go-to-market-alliance?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for GTM Alliance" data-tracking-will-navigate> GTM Alliance </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  3,984 followers </p> <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 2w <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex 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data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7262132060083867648" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Lines are closed, numbers are in…and we’ve got our 2024 Go-to-Market Alliance awards finalists! 🏆 Thank you to everyone who recognized the GTM programs around you, we were overwhelmed by the number of nominations we received. 🎉 Check out our finalists for the GTM Program of the Year below: ✨ Fidelity National Information Services, Capital Markets (<a class="link" href="https://www.linkedin.com/company/fis?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>FIS</a>) ✨ <a class="link" href="https://www.linkedin.com/company/amazon-web-services?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Amazon Web Services (AWS)</a> ✨ <a class="link" href="https://www.linkedin.com/company/audioeye-inc?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>AudioEye</a> Read more here: <a class="link" href="https://lnkd.in/dzrM5M6e?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/dzrM5M6e</a> Thank you to all of you who nominated…don’t forget to sign up for the awards announcement where we will be announcing the winner on December 3, 2024. <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgotomarket&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#gotomarket</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgtm&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#gtm</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgtmawards&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#gtmawards</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fgtmalliance&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#gtmalliance</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D10AQGxJFYWDDRztw/image-shrink_800/image-shrink_800/0/1731427201266?e=2147483647&v=beta&t=ShTTqwciaA5N_3vFej3O8MOk1nxuVLXz3Adunz97bQs" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="10 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="10" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 10 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span 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Intern jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 48,214 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-4">  <a href="https://www.linkedin.com/jobs/analyst-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Analyst jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 760,055 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-5">  <a href="https://www.linkedin.com/jobs/marketing-manager-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Marketing Manager jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 145,613 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-6">  <a href="https://www.linkedin.com/jobs/manager-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Manager jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 2,003,890 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-7">  <a href="https://www.linkedin.com/jobs/marketer-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Marketer jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 51,398 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-8">  <a href="https://www.linkedin.com/jobs/digital-marketing-manager-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Digital Marketing Manager jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 26,896 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-9">  <a href="https://www.linkedin.com/jobs/writer-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Writer jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 32,916 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-10">  <a href="https://www.linkedin.com/jobs/marketing-director-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Marketing Director jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 73,456 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-11">  <a href="https://www.linkedin.com/jobs/head-of-marketing-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Head of Marketing jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 14,219 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-12">  <a href="https://www.linkedin.com/jobs/head-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 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data-impression-id="organization_guest-browse_jobs-15">  <a href="https://www.linkedin.com/jobs/user-experience-designer-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> User Experience Designer jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 23,764 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-16">  <a href="https://www.linkedin.com/jobs/infrastructure-manager-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Infrastructure Manager jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 31,518 open jobs </div>  </div>  </a> </li> </ul> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="organization_guest-browse_jobs_show_more"> Show more jobs like this <icon class="show-more-less__button--chevron show-more-less-button-icon" 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 <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="6bf9461d-7291-4fde-88e9-fae21967249b" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/company/go-to-market-alliance" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fgo-to-market-alliance&trk=organization_guest_contextual-sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="organization_guest_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="organization_guest_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="organization_guest_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInit" style="display: none"></code> <code id="flagshipOrganizationTracking" style="display: none"></code> <script src="https://static.licdn.com/aero-v1/sc/h/7itt46rafycxiwozfd111d2we" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/eef4p9np6sualhph80ir8m1im" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/19m2m2iij3pcbxe4bkogyzklj" data-module-id="media-player"></script>  </body> </html>

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