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class="single-post__title">Alison Named Technical Innovation of the Year by The Drum</h1><div class="single-post__categories"><ul><li><a href="https://alison.ai/blog/category/company-news">Company News</a></li></ul></div><div class="flex-layout"><div class="single-post__author"><figure> <img alt="" src="https://alison.ai/wp-content/themes/alison-theme/images/profile-icon.png" class="avatar avatar-26 photo" height="26" width="26" decoding="async"></figure></div><div class="single-post__reading-time"> <svg xmlns="http://www.w3.org/2000/svg" width="27" height="27" viewBox="0 0 27 27" fill="none"> <path d="M17.0952 12.1983H14.7552V7.51827C14.7552 6.86827 14.2352 6.34827 13.5852 6.34827C12.9352 6.34827 12.4152 6.86827 12.4152 7.51827V13.3683C12.4152 14.0183 12.9352 14.5383 13.5852 14.5383H17.0952C17.7452 14.5383 18.2652 14.0183 18.2652 13.3683C18.2652 12.7183 17.7452 12.1983 17.0952 12.1983Z" fill="black"/> <path d="M24.3752 8.81824C23.777 7.41466 22.9452 6.1665 21.8788 5.09998C20.8124 4.03357 19.5652 3.1764 18.1605 2.60357C16.7051 2.00637 15.197 1.69458 13.6116 1.69458C12.0252 1.69458 10.4916 2.00637 9.06157 2.60458C7.65798 3.20279 6.40983 4.03458 5.34331 5.101C4.27689 6.16741 3.41972 7.41458 2.84689 8.81926C2.24868 10.2747 1.93689 11.782 1.93689 13.3682C1.93689 14.9545 2.24868 16.4882 2.84689 17.9182C3.4451 19.3218 4.27689 20.57 5.34331 21.6365C6.40972 22.7029 7.65689 23.5601 9.06157 24.1329C10.518 24.7311 12.025 25.0429 13.6116 25.0429C15.198 25.0429 16.7316 24.7311 18.1616 24.1329C19.5652 23.5347 20.8133 22.7029 21.8798 21.6365C22.9462 20.5701 23.8034 19.3229 24.3762 17.9182C24.9734 16.4618 25.2852 14.9547 25.2852 13.3682C25.2852 11.7817 24.9734 10.2482 24.3752 8.81824ZM20.2152 19.9982C18.447 21.7664 16.1069 22.7282 13.5852 22.7282C11.0635 22.7282 8.72346 21.7664 6.9552 19.9982C5.18694 18.23 4.2252 15.89 4.2252 13.3682C4.2252 10.8465 5.18699 8.5065 6.9552 6.73824C8.72341 4.96998 11.0635 4.00824 13.5852 4.00824C16.1069 4.00824 18.4469 4.97003 20.2152 6.73824C21.9835 8.50645 22.9452 10.8465 22.9452 13.3682C22.9452 15.89 21.9834 18.23 20.2152 19.9982Z" fill="black"/> </svg> <span>2 min</span></div><p class="single-post__date"> <svg xmlns="http://www.w3.org/2000/svg" width="27" height="27" viewBox="0 0 27 27" fill="none"> <path d="M21.5529 4.17881H20.3687V3.41202C20.3687 2.75185 19.8335 2.21661 19.1733 2.21661C18.5132 2.21661 17.9779 2.75185 17.9779 3.41202V4.17881H14.7807V3.41202C14.7807 2.75185 14.2455 2.21661 13.5853 2.21661C12.9251 2.21661 12.3899 2.75185 12.3899 3.41202V4.17881H9.19268V3.41202C9.19268 2.75185 8.65744 2.21661 7.99728 2.21661C7.33711 2.21661 6.80187 2.75185 6.80187 3.41202V4.17881H5.61765C3.20147 4.17881 1.23535 6.14404 1.23535 8.56033V20.1363C1.23535 22.5525 3.2016 24.5186 5.61765 24.5186H21.5528C23.969 24.5196 25.9351 22.5534 25.9351 20.1371V8.56007C25.9351 6.14389 23.9688 4.17855 21.5528 4.17855L21.5529 4.17881ZM5.61781 6.56857H6.80203V7.29577C6.80203 7.95593 7.33727 8.49117 7.99743 8.49117C8.6576 8.49117 9.19283 7.95593 9.19283 7.29577V6.56857H12.3901V7.29577C12.3901 7.95593 12.9253 8.49117 13.5855 8.49117C14.2456 8.49117 14.7809 7.95593 14.7809 7.29577V6.56857H17.9781V7.29577C17.9781 7.95593 18.5133 8.49117 19.1735 8.49117C19.8336 8.49117 20.3689 7.95593 20.3689 7.29577V6.56857H21.5531C22.651 6.56857 23.5448 7.46232 23.5448 8.56022V9.87952H3.62642V8.56022C3.62642 7.46232 4.51889 6.56857 5.61781 6.56857ZM21.5529 22.129H5.61781C4.51991 22.129 3.62616 21.2353 3.62616 20.1374V12.2703H23.5455V20.1374C23.5445 21.2353 22.6519 22.129 21.5529 22.129Z" fill="black"/> </svg> Oct 26, 2021</p></div></div><figure class="single-post__image"> <img width="874" height="748" src="https://alison.ai/wp-content/uploads/Alison-Named-Technical-Innovation-of-the-Year-by-The-Drum.webp" class="attachment-large size-large wp-post-image" alt="The Drum" decoding="async" fetchpriority="high" srcset="https://alison.ai/wp-content/uploads/Alison-Named-Technical-Innovation-of-the-Year-by-The-Drum.webp 874w, https://alison.ai/wp-content/uploads/Alison-Named-Technical-Innovation-of-the-Year-by-The-Drum-300x257.webp 300w, https://alison.ai/wp-content/uploads/Alison-Named-Technical-Innovation-of-the-Year-by-The-Drum-768x657.webp 768w" sizes="(max-width: 874px) 100vw, 874px" /></figure></div><div class="single-post__content__wrapper"><div class="share-links"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://alison.ai/blog/alison-named-technical-innovation-of-the-year-by-the-drum" target="_blank" class="share-fb"><svg class="svg-icon icon-facebook" width="24" height="24""><use xlink:href="https://alison.ai/wp-content/themes/alison-theme/images/icons_gallery.svg?ver=1722938676#icon-facebook"></use></svg></a> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https://alison.ai/blog/alison-named-technical-innovation-of-the-year-by-the-drum" target="_blank" class="share-linkdin"><svg class="svg-icon icon-linkedin" width="24" height="24""><use xlink:href="https://alison.ai/wp-content/themes/alison-theme/images/icons_gallery.svg?ver=1722938676#icon-linkedin"></use></svg></a> <a href="https://x.com/intent/tweet?url=https://alison.ai/blog/alison-named-technical-innovation-of-the-year-by-the-drum" target="_blank" class="share-twitter"><svg class="svg-icon icon-new-twitter" width="24" height="24""><use xlink:href="https://alison.ai/wp-content/themes/alison-theme/images/icons_gallery.svg?ver=1722938676#icon-new-twitter"></use></svg></a></div><div class="single-post__content"><p id="breadcrumbs"><span><span><a href="https://alison.ai/">Home</a></span> » <span><a href="https://alison.ai/alison-creative-analytics-blog">Blog</a></span> » <span class="breadcrumb_last" aria-current="page">Alison Named Technical Innovation of the Year by The Drum</span></span></p><p>It’s another win for Alison!</p><p>Alison won the award for Technical Innovation of the Year at the <a href="https://www.thedrum.com/news/2021/10/14/why-yellowhead-s-alison-platform-won-technical-innovation-the-year">2021 Drum Awards for Digital Industries</a>.</p><p>An AI-based SaaS platform for creative analysis and insights, Alison earned the award for its unique combination of technology, data, and creativity to help performance marketers design ad creative that engages and converts. Hosted by The Drum, a leading global publisher for the marketing and media industries, The Drum Awards for Digital Industries is a global awards program that recognizes the best practices, companies, and people from across the marketing and communications industry.</p><p><iframe loading="lazy" title="Intro to Alison" width="1180" height="664" src="about:blank" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen data-rocket-lazyload="fitvidscompatible" data-lazy-src="https://www.youtube.com/embed/UQZ46NpFH-I?feature=oembed"></iframe><noscript><iframe title="Intro to Alison" width="1180" height="664" src="https://www.youtube.com/embed/UQZ46NpFH-I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></noscript></p><p>“We are extremely honored to be recognized by such a prestigious organization as The Drum,” said Asaf Yanai, CEO of Alison.ai. “We have put a lot of research and development into Alison to make it the marketing industry’s most important creative analysis and recommendation tool, and it is gratifying to see our efforts recognized on such a big stage. We congratulate all of the other winners, and we look forward to pushing the boundaries of ‘Technical Innovation’ for years to come.”</p><p>Ad creative and performance marketing management were once strictly manual processes, but Alison arms marketers with the AI-powered tools to quantify, analyze, and optimize their campaigns at scale. By introducing the right creative elements — from color schemes and music to copy and characters — to appropriate audiences on platforms including Facebook, Google, TikTok, and Snapchat, Alison takes the guesswork out of ad creative and puts technical innovation squarely in the brand marketer’s toolbox. Alison uses data derived from proprietary computer vision technology and machine learning algorithms to help marketers drive the greatest possible advertising campaign performance.</p><p>In August of this year, Alison launch a set of new features, leveraging recent innovations in statistical modeling and computer vision to improve the platform’s capabilities. Platform upgrades in Alison include enhanced intelligent recommendations, improved element identification, upgraded automated tagging, enrolled desktop application compatibility, and more.</p><p>The Drum Awards for the Digital Industries rewards the companies and people behind the most effective, innovative marketing campaigns throughout the world. Formerly known as the DADIs, this global competition was launched in 2006 and has since attracted remarkable marketing and advertising campaigns from around the world. The work is judged by senior figures from international brands, global consultancies and fast-growing independent agencies. In 2021, the jury represents organizations including Unilever, The Lycra Company, TSB, Boots UK, Ketchum, Getty Images and the US Chamber of Commerce.</p><p>Interested in receiving a demo of Alison? <a href="https://alison.ai/">Contact us</a>.</p></div></div><div class="subscription-form-section"><div class="wpcf7 no-js" id="wpcf7-f138469-p9620-o1" lang="en-US" dir="ltr"><div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p><ul></ul></div><form action="/blog/alison-named-technical-innovation-of-the-year-by-the-drum#wpcf7-f138469-p9620-o1" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"><div style="display: none;"> <input type="hidden" name="_wpcf7" value="138469" /> <input type="hidden" name="_wpcf7_version" value="5.9.8" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f138469-p9620-o1" /> <input type="hidden" name="_wpcf7_container_post" value="9620" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> <input type="hidden" name="_wpcf7cf_hidden_group_fields" value="[]" /> <input type="hidden" name="_wpcf7cf_hidden_groups" value="[]" /> <input type="hidden" name="_wpcf7cf_visible_groups" value="[]" /> <input type="hidden" name="_wpcf7cf_repeaters" value="[]" /> <input type="hidden" name="_wpcf7cf_steps" value="{}" /> <input type="hidden" name="_wpcf7cf_options" value="{"form_id":138469,"conditions":[],"settings":{"animation":"yes","animation_intime":200,"animation_outtime":200,"conditions_ui":"normal","notice_dismissed":false,"notice_dismissed_update-cf7-5.4":true,"notice_dismissed_update-cf7-5.4.1":true,"notice_dismissed_rollback-cf7-5.4.1":true,"notice_dismissed_rollback-cf7-5.4.2":true}}" /> <input type="hidden" name="_wpcf7dtx_version" value="4.5.0" /></div><h3 class="subscription-title">Subscribe to our mailing list</h3> <span id="wpcf7-674b00a74dd63-wrapper" class="wpcf7-form-control-wrap avatar-age-wrap" style="display:none !important; 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