Branding for Indo Lighting Ltd - The Brand Tailor™ | Southampton Design & Branding Agency

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title="Branding for Pietri Agency"><i class="fa fa-chevron-left"></i><span class="meta-nav">Branding for Pietri Agency</span></a> </div> <div class="nav-next" style="border:3px solid #ffd45a;border-radius: 50%;padding: 5px;margin-left: 10px; "> <a href="https://thebrandtailor.com/branding/branding-southpoint-films-southampton/" rel="next" title="Branding for Southpoint Films Ltd"><i class="fa fa-chevron-right"></i><span class="meta-nav">Branding for Southpoint Films Ltd</span></a> </div> </nav> </div> <style> .portfolio-pagination .nav-previous a:hover, .portfolio-pagination .nav-next a:hover, .portfolio-pagination .nav-top a:hover, .portfolio-pagination .nav-previous a:active, .portfolio-pagination .nav-next a:active, .portfolio-pagination .nav-top a:active { color: #1c88d1; } </style> <h1 class="entry-title" style="color: #1c88d1; border-bottom-color: transparent;"><span>Branding for Indo Lighting Ltd</span></h1> <article id="post-1716" class="post-1716 post type-post status-publish format-standard hentry category-branding tag-b2b tag-manufacturing"> <style> .single-text a { color: #111111; position: relative; transition: color 0.3s ease; /* Add transition for color change */ display: inline; } .single-text p { line-height: 26px; } .single-text a:after { content: ''; position: absolute; left: 0; bottom: 1px; /* Adjust as needed to position the border slightly below the text */ width: 100%; height: 2px; /* Adjust thickness of the border as needed */ background-color: #ffd45a#ffcd50; transition: background-color 0.3s ease; /* Add transition for background-color change */ z-index: -1; /* Ensure it sits behind the text */ } .single-text a:hover { color: #1c88d1; /* Change text color on hover */ } .single-text a:hover:after { background-color: #1c88d1; /* Change border color on hover */ } .header .wrapper nav ul li.current-menu-parent::after{border-color: #ffd45a#ffcd50} </style> <div class="project-blocks"> <ul class="portfolio-images cycle-slideshow" data-cycle-fx=scrollHorz data-cycle-swipe=true data-cycle-timeout=5000 data-cycle-slides="> li" data-cycle-pager=".cycle-pager" > <li> <img src="https://thebrandtailor.com/wp-content/uploads/2014/11/Logo-Design-Southampton-indo.jpg" alt="" /> </li> <li> <img src="https://thebrandtailor.com/wp-content/uploads/2014/11/Logo-Designer-Southampton-indo.jpg" alt="" /> </li> </ul> <div class="cycle-pager"></div> <style> article.type-post .cycle-pager span.cycle-pager-active {background-color: #1c88d1;} </style> <div class="wrapper"> <div class="post-content" style="--brand-color: #1c88d1; --text-color: #111111;"> <div class="full single-text"> <h2><strong>Giving a leading European supplier of energy efficient lighting systems a strategic brand glow-up. </strong></h2> <p></br></p> <h3>Indo Lighting is one of Europe’s largest suppliers of induction lighting and LED retrofit equipment. Looking to switch-up their brand, the company’s founders reached out to us to create a custom new identity that would invigorate their proposition and instil credibility.</h3> </div> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2014/11/Branding-Southampton-indo.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="post-content" style="--brand-color: #1c88d1; --text-color: #111111;"> <div class="full single-text"> <h2><strong>Our Approach</strong></h2> <h3>To convey the innovative nature of Indo Lighting’s product ranges, we took the strategic decision to move Indo away from its green ‘eco-friendly’ identity, and position Indo as a technology company instead.</br><br /> To create synergy with Indo’s product range, we created a logo inspired by lighting elements, in particular the glass bulb casings. We condensed the letters, so they became one connected entity, rather than independent forms. We also changed the primary brand colour from green to blue, opening up the appeal via a more inclusive colour choice, and reflecting the brand’s new positioning.</h3> </div> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2014/11/TBT-web-v4-portfolio-INDO-branding-image.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2014/11/TBT-web-v4-portfolio-INDO-logo-design-context.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2014/11/Indo-Southampton-logo-design-update.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="testimonials__item testimonials__item--portfolio" style="--brand-color: #1c88d1; --text-color: #111111;"> <blockquote> “We really enjoyed the creative process and are delighted with the company’s refreshed identity.” </blockquote> <div class="testimonials__person"> <div class="testimonials__image-container"> <img src="https://thebrandtailor.com/wp-content/uploads/2014/11/The-Brand-Tailor-Testimonial-tom-b-319x320.png" alt="Tom Baynham" class="testimonials__image" /> </div> <div class="testimonials__meta"> <strong>Tom Baynham</strong> <span>Director</span> <small>Indo Lighting Ltd</small> </div> </div> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> </div> <div class="related" style="border-top-color: #1c88d1;"> <div class="related-wrapper wrapper"> <h3 style="color: #1c88d1;">More work</h3> <div class="projects-grid"> <ul class="hover-thumbs"> <li> <a href="https://thebrandtailor.com/branding/branding-vertigo-covers-southampton/"> <img src="https://thebrandtailor.com/wp-content/uploads/2021/01/Branding-Logo-design-Southampton-Vertigo.gif" alt=""> <div style="background: #0f4495; background: rgba(15, 68, 149, .75);"> <h3>Branding for Vertigo Covers Ltd</h3> <p>Branding & Logo Design</p> </div> </a> </li> <li> <a href="https://thebrandtailor.com/branding/logo-design-richards-urban-design-southampton/"> <img src="https://thebrandtailor.com/wp-content/uploads/2016/02/Southampton-Logo-Design-Richards-Urban-Design.jpg" alt=""> <div style="background: #007ed3; background: rgba(0, 126, 211, .75);"> <h3>Logo design for Richards Urban Design</h3> <p>Branding & Logo Design</p> </div> </a> </li> <li> <a href="https://thebrandtailor.com/branding/branding-southampton-hcs-safety/"> <img src="https://thebrandtailor.com/wp-content/uploads/2020/02/Branding-Logo-Design-Southampton-HCS.gif" alt=""> <div style="background: #01234c; background: rgba(1, 35, 76, .75);"> <h3>Branding for HCS Safety Southampton</h3> <p>Branding & Logo Design</p> </div> </a> </li> </ul> </div> </div> </div> </article> </div> <footer class="bottom-bar" style="background-color: #1c88d1;"> <div class="wrapper"> <div class="bottom-bar__section"> <ul id="menu-footer-menu" class="menu"><li id="menu-item-8373" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-8373"><a href="https://thebrandtailor.com/branding/" itemprop="url">Branding & Logo Design</a></li> <li id="menu-item-8375" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8375"><a href="https://thebrandtailor.com/web-design/" itemprop="url">Website Design</a></li> <li id="menu-item-8374" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-8374"><a href="https://thebrandtailor.com/graphic-design-southampton/" itemprop="url">Marketing</a></li> <li id="menu-item-8369" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8369"><a href="https://thebrandtailor.com/services/" itemprop="url">All Services</a></li> <li id="menu-item-8367" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8367"><a href="https://thebrandtailor.com/about/" itemprop="url">About Us</a></li> <li id="menu-item-8370" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8370"><a href="https://thebrandtailor.com/testimonials/" itemprop="url">Testimonials</a></li> <li id="menu-item-8371" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8371"><a href="https://thebrandtailor.com/contact/" itemprop="url">Contact Us</a></li> <li id="menu-item-8428" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8428"><a href="https://calendly.com/thebrandtailor/free-intro-and-discovery-call" itemprop="url">Book a Meeting ✋</a></li> </ul> </div> <div class="bottom-bar__section"> <address><span style="font-weight: 550">The Brand Tailor</span><br> White Building Studios<br> 1-4 Cumberland Place<br> Southampton SO15 2NP<br> Hampshire - UK<br></address> </div> <div class="bottom-bar__section"> <p> <a href="tel:023 8181 0123" class="phone"> 023 8181 0123</a><br> <a href="mailto:hello@thebrandtailor.com" class="email"> hello@thebrandtailor.com</a><br> <a href="#" class="email"> Fax: just kidding</a> </p> <div class="socials"> <a href="https://www.facebook.com/thebrandtailor" target="_blank" style="color: #1c88d1"> <i class="fa fa-facebook"></i> </a> <a href="https://www.linkedin.com/company/the-brand-tailor/" target="_blank" style="color: #1c88d1"> <i class="fa fa-linkedin"></i> </a> <a href="https://www.instagram.com/thebrandtailor/" target="_blank" style="color: #1c88d1"> <i class="fa fa-instagram"></i> </a> </div> </div> </div> <div class="wrapper"> <div class="footer-logos"> <div class="footer-logo"> <img src="https://thebrandtailor.com/wp-content/uploads/2023/11/dan-logo.png" alt="" /> </div> <div class="footer-logo"> <a href="https://ecologi.com/thebrandtailor?r=640b51228133be58e7c1d49a"> <img src="https://thebrandtailor.com/wp-content/uploads/2023/11/640b51228133be58e7c1d49a.png" alt="" /> </a> </div> </div> </div> <div class="copyright"> <div class="wrapper"> <p>© 2010 - 2025 The Brand Tailor -<a href="https://thebrandtailor.com" rel="noopener" target="_blank"> Design Agency UK</a> - Co. 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bar = true; } else { $('.contact-bar .expanded').slideUp(spd); $(this).find('i.fa').removeClass('fa-caret-up').addClass('fa-caret-down'); bar = false; } e.preventDefault(); }); */ // Form picker $('.js-form-picker').on('click', 'li', function(){ var index = $(this).index() + 1; $('.js-form-picker > li').removeClass('active'); $(this).addClass('active'); $('.form-picker__forms > .form').hide(); $('.form-picker__forms > .form:nth-child(' + index + ')').show(); }); // Automatically kill the cookie bar after X seconds if ($('#cookie-bar').length) { setTimeout(function(){ $('#cookie-bar .cb-enable').trigger('click'); }, 7000); } }); //Footer height var mainContent = $('.main'); var footerHeight = $('footer').outerHeight(); function setMainHeight() { var footerHeight = $('footer').outerHeight(); $('.main').css('margin-bottom',footerHeight); console.log(footerHeight); } if ($(window).width() > 759) { setMainHeight(); } if ($(window).width() < 759) { $('.main').css('margin-bottom','0px'); } $(window).resize(function(){ if ($(window).width() > 759) { setMainHeight(); 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