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Framework to Compare E-Commerce Websites Using Data Envelopment Analysis</title> <meta name="description" content="A Distributed Cognition Framework to Compare E-Commerce Websites Using Data Envelopment Analysis"> <meta name="keywords" content="Website, e-commerce, DEA, distributed cognition,evaluation, comparison."> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <meta name="citation_title" content="A Distributed Cognition Framework to Compare E-Commerce Websites Using Data Envelopment Analysis"> <meta name="citation_author" content="C. lo Storto"> <meta name="citation_publication_date" content="2009/04/23"> <meta name="citation_journal_title" content="International Journal of Computer and Information Engineering"> <meta name="citation_volume" content="3"> <meta name="citation_issue" content="4"> <meta name="citation_firstpage" content="863"> <meta name="citation_lastpage" content="871"> 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class="card-text"><strong>Abstract:</strong></p> This paper presents an approach based on the adoption of a distributed cognition framework and a non parametric multicriteria evaluation methodology (DEA) designed specifically to compare e-commerce websites from the consumer/user viewpoint. In particular, the framework considers a website relative efficiency as a measure of its quality and usability. A website is modelled as a black box capable to provide the consumer/user with a set of functionalities. When the consumer/user interacts with the website to perform a task, he/she is involved in a cognitive activity, sustaining a cognitive cost to search, interpret and process information, and experiencing a sense of satisfaction. The degree of ambiguity and uncertainty he/she perceives and the needed search time determine the effort size – and, henceforth, the cognitive cost amount – he/she has to sustain to perform his/her task. On the contrary, task performing and result achievement induce a sense of gratification, satisfaction and usefulness. In total, 9 variables are measured, classified in a set of 3 website macro-dimensions (user experience, site navigability and structure). The framework is implemented to compare 40 websites of businesses performing electronic commerce in the information technology market. A questionnaire to collect subjective judgements for the websites in the sample was purposely designed and administered to 85 university students enrolled in computer science and information systems engineering undergraduate courses. <iframe src="https://publications.waset.org/6490.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/search?q=Website" title="Website">Website</a>, <a href="https://publications.waset.org/search?q=e-commerce" title=" e-commerce"> e-commerce</a>, <a href="https://publications.waset.org/search?q=DEA" title=" DEA"> DEA</a>, <a href="https://publications.waset.org/search?q=distributed%20cognition" title=" distributed cognition"> distributed cognition</a>, <a href="https://publications.waset.org/search?q=evaluation" title="evaluation">evaluation</a>, <a href="https://publications.waset.org/search?q=comparison." title=" comparison."> comparison.</a> </p> <p class="card-text"><strong>Digital Object Identifier (DOI):</strong> <a href="https://doi.org/10.5281/zenodo.1063016" target="_blank">doi.org/10.5281/zenodo.1063016</a> </p> <a href="https://publications.waset.org/6490/a-distributed-cognition-framework-to-compare-e-commerce-websites-using-data-envelopment-analysis" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/6490/apa" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">APA</a> <a href="https://publications.waset.org/6490/bibtex" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">BibTeX</a> <a href="https://publications.waset.org/6490/chicago" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Chicago</a> <a href="https://publications.waset.org/6490/endnote" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">EndNote</a> <a href="https://publications.waset.org/6490/harvard" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">Harvard</a> <a href="https://publications.waset.org/6490/json" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">JSON</a> <a href="https://publications.waset.org/6490/mla" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">MLA</a> <a href="https://publications.waset.org/6490/ris" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">RIS</a> <a href="https://publications.waset.org/6490/xml" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">XML</a> <a href="https://publications.waset.org/6490/iso690" target="_blank" rel="nofollow" class="btn btn-primary btn-sm">ISO 690</a> <a href="https://publications.waset.org/6490.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">1706</span> </span> <p class="card-text"><strong>References:</strong></p> <br>[1] R. 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