CINXE.COM

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Drop into Los Angeles’s thrilling In Todo and you may find your answer. But be sure to block off a few hours. Your $10 entry fee to the BIPOC artisan market popup, held in the arts district FRANKIE warehouse venue, grants access to no less than a full-on party." /> <meta property="og:url" content="https://www.eventbrite.com/blog/in-todo-craft-fair/" /> <meta property="og:site_name" content="Eventbrite Blog" /> <meta property="article:section" content="Community" /> <meta property="article:published_time" content="2024-03-18T16:31:11-05:00" /> <meta property="article:modified_time" content="2024-03-18T11:54:28-05:00" /> <meta property="og:updated_time" content="2024-03-18T11:54:28-05:00" /> <meta property="og:image" content="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled.jpg" />  <meta name="description" content="In Todo is a craft fair celebrating BIPOC creatives in Los Angeles. 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href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">‘Power In Numbers’: In Todo Craft Fair’s Vendor Community Is Its Secret Marketing Weapon</span></li></ul></div> <div class="article-hero container hero--community-pink"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/community/" class="badge badge--community-pink">Community</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> ‘Power In Numbers’: In Todo Craft Fair’s Vendor Community Is Its Secret Marketing Weapon </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/vanita-salisbury/" class="color-primary"> by Vanita Salisbury </a> <span class="dot"></span> <span>Mar 18 2024</span> </div> <a href="https://www.eventbrite.com/blog/segment/retail/" class="tag tag--popular mb-2">Retail</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-768x512.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-768x512.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-768x512.jpg 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p><strong>When is a craft fair no longer<em> just a craft fair</em>? </strong>Drop into Los Angeles’s thrilling <a href="https://intodo.us/" target="_blank" rel="noreferrer noopener">In Todo</a> and you may find your answer. </p> <p>But be sure to block off a few hours. Your $10 entry fee to the BIPOC artisan market popup, held in the arts district FRANKIE warehouse venue, grants access to no less than a full-on party. </p> <p>Since December 2021, for one winter weekend music thumps as the California sun beats down on the substantial indoor-outdoor space. Over 120 booths offer goods like the bright, curvy textiles of Latina + Filipino-founded <a href="https://selvanegra.us/" target="_blank" rel="noreferrer noopener">Selva Negra</a>—co-owned by <a href="https://www.eventbrite.com/e/in-todo-craft-fair-november-2023-tickets-690320736907" target="_blank" data-type="link" data-id="https://www.eventbrite.com/e/in-todo-craft-fair-november-2023-tickets-690320736907" rel="noreferrer noopener">In Todo</a> co-founder Kristen Gonzalez—or the sumptuous patchworks of Peruvian and Angelino brand <a href="https://lotiloti.com/" target="_blank" rel="noopener">Loti</a>. </p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.webp 300w, 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https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.webp 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-2048x1365.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled.webp 2560w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-2048x1365.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-2-scaled.jpg 2560w" sizes="100vw" alt="A green welcome sign that reads: Welcome to In Todo Craft Fair. Shop, eat, and gather to support BIPOC makers and artists." width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-419994" /> </picture><figcaption class="wp-element-caption"><em><sup>The In Todo welcome sign / Photo: Ryan Savella </sup></em></figcaption> </figure> <p>There are luminous knits and satins by <a href="https://www.kkcostudio.com/" target="_blank" rel="noreferrer noopener">KkCo</a>, a.k.a Kara Jubin, who cut her teeth in brands like NEED and Lucky, clay creatures by <a href="https://www.knotworkla.com/" target="_blank" rel="noreferrer noopener">Knotwork LA</a> a.k.a freelance industrial designer Linda Hsiao, crystals the color of the rainbow from Indigenous-owned <a href="https://www.instagram.com/shopmirrorforthemoon/?hl=en&img_index=4" target="_blank" rel="noreferrer noopener">Mirror for the Moon</a>, and the neon tropical wishlist plants of <a href="https://theplantchica.com/pages/our-story" target="_blank" rel="noreferrer noopener">The Plant Chica</a>, or Salvadoran-Angelino Sandra Mejia. </p> <p>Even when colors are relatively muted, they underline the fair’s ethos of <a href="https://www.eventbrite.com/blog/plan-a-green-event-ds00/" target="_blank" data-type="link" data-id="https://www.eventbrite.com/blog/plan-a-green-event-ds00/" rel="noreferrer noopener">sustainability</a> and inclusivity: undergarments from <a href="https://www.wearproclaim.com/" target="_blank" rel="noreferrer noopener">PROCLAIM</a>, by In Todo co-founder Shobha Philips, are made partially from recycled plastic bottles and come in a dynamic range of skin tones. The goal is to represent all—all who wear underwear, anyway—and redefine the pigment “nude.” </p> <p><em><strong>💡 Pro tip: </strong>Just as sustainability is key to In Todo, our annual forecasting guide, <a href="https://www.eventbrite.com/l/event-trends/" data-type="link" data-id="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener">TRNDS 2024</a>, identified Back To Nature as a top trend with both attendees and organizers looking to be more green this year. <a href="https://www.eventbrite.com/blog/plan-a-green-event-ds00/" target="_blank" rel="noreferrer noopener">Here’s our ultimate guide to planning a sustainable event.</a></em></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.webp 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-2048x1365.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled.webp 2560w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-2048x1365.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-6-scaled.jpg 2560w" sizes="100vw" alt="A photo of In Todo craft fair from inside the Frankie warehouse in LA." width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-420010" /> </picture><figcaption class="wp-element-caption"><em><sup>A photo of In Todo craft fair from inside the FRANKIE warehouse in LA / Photo: Ryan Savella </sup></em></figcaption> </figure> <p>It’s a welcome, inclusive space. As in many creative fields, in the fashion world, BIPOC creators are typically overlooked or tokenized, left to fend for themselves when it comes to representation. But here, in this indoor-outdoor warehouse, they’re on full visible display. </p> <p>The warehouse becomes a de facto facilitator of community and incubator of ideas. “For my career it’s always been about building community and working with artisans and emerging brands and retailers, so for me this is an extension of that,” says Adele Tetangco, a Vancouver-based Filipina and another of the fair’s four female co-founders, as well as co-founder of the ethical womenswear label <a href="https://ettigre.co/" target="_blank" rel="noreferrer noopener">Et Tigre</a>. </p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.webp 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-2048x1365.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled.webp 2560w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-2048x1365.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-3-scaled.jpg 2560w" sizes="100vw" alt="Attendees enjoy shopping at the In Todo craft fair" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-419998" /> </picture><figcaption class="wp-element-caption"><em><sup>Attendees enjoy shopping at the In Todo craft fair / Photo: Ryan Savella </sup></em></figcaption> </figure> <p>In the most recent fair a <a href="https://intodo.us/Events" target="_blank" rel="noreferrer noopener">community corner </a>offered up creative activations like stick and poke tattoos, journaling lessons with <a href="https://www.insidethenout.com/" target="_blank" rel="noreferrer noopener">Inside Then Out</a>, and free sneaker bedazzling with <a href="https://www.bywayof.us/" target="_blank" rel="noreferrer noopener">By Way of Us</a> and Superga. “We’re always trying to think of something different to make the experience that much more,” says Tetangco. </p> <p>There was also an inspired nostalgic <a href="https://www.instagram.com/sydstudios.photo/?hl=en" target="_blank" rel="noreferrer noopener">90s picture</a> booth, hazy mall-style, which the <a href="https://www.instagram.com/p/CzPwPBTpUul/?hl=en" target="_blank" rel="noreferrer noopener">founders all participated in</a>. And a range of food trucks offered international fare, from sweet purple-flecked Ube buns, to classic enchiladas to layered banh mis and nutty sesame milkshakes. “Basically anyone that elicits an ‘Oh my god I really want to eat that’ becomes part of it,” says Tetangco, laughing. </p> <p>So when is a craft fair no longer <em>just a craft fair</em>? When it’s In Todo. Meaning, on paper: from the Latin “in toto” or, as a whole. Meaning, in practice: A full, cultural <em>experience</em>.</p> <h2 class="wp-block-heading"><strong>A melding of creative minds—and resources</strong></h2> <p>The year was 2020, and a looming interrupter of lives called Covid-19 had forced consumers and entrepreneurs alike indoors. Four such makers were In Todo founders, Gonzalez, Tetangco, Philips, and Trinidadian-American womenswear designer Aliya Wanek. “We were all at home,” says Tetangco. “And when you’re at home, you have a little more time.” </p> <p>In the outside world, Black Lives Matter protests had become commonplace throughout the US, bucking and exposing cracks throughout society, including the field of fashion. “There was so much racial disparity being talked about in ways that we’ve never spoken about before,” explains Tetangco. It was, for the four founders, a call to action. </p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.webp 214w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.webp 384w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.webp 513w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.webp 569w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.webp 683w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.webp 811w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.webp 820w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-214x300.webp 214w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-384x540.webp 384w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-500x702.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-513x720.webp 513w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-569x800.webp 569w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-683x960.webp 683w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-768x1079.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-811x1140.webp 811w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38.webp 820w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.png 214w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.png 384w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.png 513w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.png 569w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.png 683w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.png 811w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-preview-30x42.png 820w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-214x300.png 214w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-384x540.png 384w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-500x702.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-513x720.png 513w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-569x800.png 569w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-683x960.png 683w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-768x1079.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38-811x1140.png 811w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/Screenshot-2024-03-18-at-16.35.38.png 820w" sizes="100vw" alt="In Todo co-founders Kristen Gonzalez, Shobha Philips, Adele Tetangco, and Aliya Wanek. " width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-420237" /> </picture><figcaption class="wp-element-caption"><sub><em>In Todo co-founders (L-R) Kristen Gonzalez, Shobha Philips, Adele Tetangco, and Aliya Wanek.</em></sub></figcaption> </figure> <p>Gonzalez—who also came up with the name In Todo—suggested an online marketplace through Shopify, featuring underserved vendors. “We wanted to highlight this amazing group of BIPOC creatives that we had all known but who maybe had not always been at the forefront,” says Tetangco. “Working in fashion for so many years, nobody spoke about it that way until Covid hit. So it was a great way for us to highlight a community of smaller designers that maybe nobody was really talking about before.” </p> <p>Years of experience under their collective belts, they culled their vast Rolodex for vendors to include. Once the online marketplace was a success, the next stop was an in-person affair.</p> <h2 class="wp-block-heading"><strong>Taking it to the streets</strong></h2> <p>In December of 2021,<strong> </strong>the first In Todo marketplace was launched. “The first show was really learning a lot,” says Tetangco. “The onboarding piece and getting vendors, that wasn’t difficult because that was what I’d been doing for years. But there was a lot of research on the operations end.” </p> <p>In the first year, eighty vendors spanned categories like accessories, apparel, art, jewelry, beauty, home and lifestyle, and wellness. Each booth in the lineup was carefully curated for a balance of offerings. </p> <p>They were also deliberate about their marketing strategy by creating digital ads, sending out regular emails, putting up billboards, and partnering with Eventbrite. </p> <p>But perhaps most important was leveraging the community of participating vendors, through partnership posts and newsletters networks. <strong>“</strong>A huge part of our success comes from the participation of our vendor community. There’s power in numbers, so with everyone promoting the event it makes our marketing initiatives even stronger,” says Tetangco. “At the end of the day, we want a million people to come, so we’re actively working on growing our audience.” </p> <p><em><strong>💡 Pro tip: </strong>In order to make smart marketing decisions, you need to understand what’s working best for your event.<strong> </strong><a href="https://www.eventbrite.co.uk/blog/eventbrite-unique-tracking-links/" data-type="link" data-id="https://www.eventbrite.co.uk/blog/eventbrite-unique-tracking-links/" target="_blank" rel="noreferrer noopener">Using Eventbrite’s unique tracking links</a> will help you keep track of where ticket sales are coming from, so you know which marketing channels are the most effective for you.</em></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.webp 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-2048x1365.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled.webp 2560w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-2048x1365.jpg 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/03/In-Todo-Craft-Fair-1-scaled.jpg 2560w" sizes="100vw" alt="A photo of In Todo craft fair from inside the FRANKIE warehouse in LA" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-419990" /> </picture><figcaption class="wp-element-caption"><sup><em>A photo of In Todo craft fair from inside the FRANKIE warehouse in LA / Photo: Ryan Savella </em></sup></figcaption> </figure> <p>The strategy included working to create a community <em>among</em> the vendors, with smaller vendor events. “Managing vendor relations is always going to be one of the most difficult pieces of putting something like this on,” says Tetangco. <a href="http://www.snack-size.com" target="_blank" rel="noreferrer noopener">Snack Size</a> (Tetangco’s marketing agency collective) hosts a pizza move-in party, <a href="https://www.thelinehotel.com/los-angeles/" target="_blank" rel="noreferrer noopener">LINE LA</a> often hosts vendors’ dinners, and Vista Print provides get-to-know-you activations. “So really working together bringing all these small groups together.” </p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>“</strong>A huge part of our success comes from the participation of our vendor community. There’s power in numbers.”</p> <cite>Adele Tetangco</cite></blockquote> <p>And the strategy has been working. The most recent fair in November 2023 was bigger than ever: attendance at the fair had grown by 20 percent, compared to the previous year, and In Todo welcomed a total of 120 vendors, coming in from as far as New York and Canada. They even had one very notable customer, superstar tennis player Naomi Osaka. Turns out, she was just tagging along with a friend. Next on the agenda is to add a second, intimate outdoor fair in May 2024 and it promises to be just as uplifting.</p> <p>The words ‘Whole Lotta Love’ are emblazoned across In Todo’s official merchandise and sum up the event’s ethos and empowering nature perfectly. The winning formula for this marketplace is rooted in its vendor community and supporters, who are united on a shared purpose… and a whole lotta love.</p> </div> <div class="essb_break_scroll"></div></main> <div class="container"> </div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="419984" data-post-url="https://www.eventbrite.com/blog/in-todo-craft-fair/" data-post-title="‘Power In Numbers’: In Todo Craft Fair’s Vendor Community Is Its Secret Marketing Weapon" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="419984" data-post-url="https://www.eventbrite.com/blog/in-todo-craft-fair/" data-post-title="‘Power In Numbers’: In Todo Craft Fair’s Vendor Community Is Its Secret Marketing Weapon" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_75655916 print-no" id="essb_displayed_shortcode_75655916" data-essb-postid="419984" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/in-todo-craft-fair/" data-essb-twitter-url="https://www.eventbrite.com/blog/in-todo-craft-fair/" data-essb-instance="75655916"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/in-todo-craft-fair/&t=%E2%80%98Power+In+Numbers%E2%80%99%3A+In+Todo+Craft+Fair%27s+Vendor+Community+Is+Its+Secret+Marketing+Weapon" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/in-todo-craft-fair/&t=%E2%80%98Power+In+Numbers%E2%80%99%3A+In+Todo+Craft+Fair%27s+Vendor+Community+Is+Its+Secret+Marketing+Weapon','facebook','75655916'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_facebook"></span><span class="essb_network_name essb_noname"></span></a></li><li class="essb_item essb_link_twitter nolightbox"> <a href="#" title="" onclick="essb.window('https://twitter.com/intent/tweet?text=%E2%80%98Power+In+Numbers%E2%80%99%3A+In+Todo+Craft+Fair%27s+Vendor+Community+Is+Its+Secret+Marketing+Weapon&url=https://www.eventbrite.com/blog/in-todo-craft-fair/&counturl=https://www.eventbrite.com/blog/in-todo-craft-fair/','twitter','75655916'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_twitter"></span><span class="essb_network_name essb_noname"></span></a></li><li class="essb_item essb_link_linkedin nolightbox"> <a href="https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=%E2%80%98Power+In+Numbers%E2%80%99%3A+In+Todo+Craft+Fair%27s+Vendor+Community+Is+Its+Secret+Marketing+Weapon&url=https://www.eventbrite.com/blog/in-todo-craft-fair/" title="" onclick="essb.window('https://www.linkedin.com/shareArticle?mini=true&ro=true&trk=EasySocialShareButtons&title=%E2%80%98Power+In+Numbers%E2%80%99%3A+In+Todo+Craft+Fair%27s+Vendor+Community+Is+Its+Secret+Marketing+Weapon&url=https://www.eventbrite.com/blog/in-todo-craft-fair/','linkedin','75655916'); return false;" target="_blank" rel="nofollow" ><span class="essb_icon essb_icon_linkedin"></span><span class="essb_network_name essb_noname"></span></a></li></ul></div> <div onclick='copyToClipboard()' class="social-sharing-block__copy" id="copy-text"> <div class="popup" id="popup">Link copied!</div> <img loading="lazy" alt="Copy link" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/copy-link.png" /> </div> </div> </div> </div> <script> function copyToClipboard() { /* Copy text into clipboard */ navigator.clipboard.writeText(window.location.href); } </script> </div> <div class="container author-wrapper"> <div class="author color_grey-100-bg"> <h4 class="display display-6 color_grey-900-text mb-0">about the author</h4> <div class="author__img-wrapper"> <a href="https://www.eventbrite.com/blog/author/vanita-salisbury/"> <img loading="lazy" alt="author image" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/12/Eventbrite-Fallback-Author-Image-300x300.png"/> </a> </div> <a href="https://www.eventbrite.com/blog/author/vanita-salisbury/"> <h4 class="subheader subheader-3 author__name">Vanita Salisbury</h4> </a> <p class="description mb-0 body-text-4">Vanita Salisbury is a writer and editor in Brooklyn. 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