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ez da ezinbestekoa, ordea." class=""><span>Sortu kontua</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Berezi:SaioaHasi&returnto=Bezero+%28ekonomia%29" title="Izen ematera gonbidatzen zaitugu. [o]" accesskey="o" class=""><span>Hasi saioa</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Aukera gehiago" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Tresna pertsonalak" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Tresna pertsonalak</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_eu.wikipedia.org&uselang=eu"><span>Dohaintza egin</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Berezi:KontuaSortu&returnto=Bezero+%28ekonomia%29" title="Kontu bat sortu eta horrekin saioa hastea eskatu nahi genizuke; ez da ezinbestekoa, ordea."><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Sortu kontua</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Berezi:SaioaHasi&returnto=Bezero+%28ekonomia%29" title="Izen ematera gonbidatzen zaitugu. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Hasi saioa</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Izena eman gabeko erabiltzaileentzako orrialdeak <a href="/wiki/Laguntza:Sarrera" aria-label="Artikuluak aldatzeari buruz gehiago ikasi"><span>gehiago ikasi</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Berezi:NireEkarpenak" title="IP helbide honetatik egindako aldaketen zerrenda [y]" accesskey="y"><span>Ekarpenak</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Berezi:NireEztabaida" title="Zure IParen eztabaida [n]" accesskey="n"><span>Eztabaida</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Gunea"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Edukiak" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Edukiak</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">mugitu alboko barrara</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">ezkutatu</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">⇑ Gora</div> </a> </li> <li id="toc-Bezeroen_sailkapena" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Bezeroen_sailkapena"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Bezeroen sailkapena</span> </div> </a> <button aria-controls="toc-Bezeroen_sailkapena-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Erakutsi/ezkutatu Bezeroen sailkapena azpiatal</span> </button> <ul id="toc-Bezeroen_sailkapena-sublist" class="vector-toc-list"> <li id="toc-Jarduera-mailaren_arabera" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Jarduera-mailaren_arabera"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>Jarduera-mailaren arabera</span> </div> </a> <ul id="toc-Jarduera-mailaren_arabera-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Erosketa-maiztasunaren_arabera" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Erosketa-maiztasunaren_arabera"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>Erosketa-maiztasunaren arabera</span> </div> </a> <ul id="toc-Erosketa-maiztasunaren_arabera-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Gogobetetze-mailaren_arabera" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Gogobetetze-mailaren_arabera"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>Gogobetetze-mailaren arabera</span> </div> </a> <ul id="toc-Gogobetetze-mailaren_arabera-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Eragin_mailaren_arabera" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Eragin_mailaren_arabera"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>Eragin mailaren arabera</span> </div> </a> <ul id="toc-Eragin_mailaren_arabera-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Beharrak_eta_itxaropenak" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Beharrak_eta_itxaropenak"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Beharrak eta itxaropenak</span> </div> </a> <ul id="toc-Beharrak_eta_itxaropenak-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Bezeroen_prospekzioa" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Bezeroen_prospekzioa"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Bezeroen prospekzioa</span> </div> </a> <ul id="toc-Bezeroen_prospekzioa-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Bezeroa_(kontabilitatea)" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Bezeroa_(kontabilitatea)"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Bezeroa (kontabilitatea)</span> </div> </a> <ul id="toc-Bezeroa_(kontabilitatea)-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Erreferentziak" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Erreferentziak"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Erreferentziak</span> </div> </a> <ul id="toc-Erreferentziak-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Kanpo_estekak" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Kanpo_estekak"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Kanpo estekak</span> </div> </a> <ul id="toc-Kanpo_estekak-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Edukiak" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Eduki taularen ikusgarritasuna aldatu" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Eduki taularen ikusgarritasuna aldatu</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Bezero (ekonomia)</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Joan beste hizkuntza batean idatzitako artikulu batera. 48 hizkuntzatan eskuragarri." > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-48" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">48 hizkuntza</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%B2%D8%A8%D9%88%D9%86" title="زبون – arabiera" lang="ar" hreflang="ar" data-title="زبون" data-language-autonym="العربية" data-language-local-name="arabiera" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%9A%D0%BB%D0%B8%D0%B5%D0%BD%D1%82" title="Клиент – bulgariera" lang="bg" hreflang="bg" data-title="Клиент" data-language-autonym="Български" data-language-local-name="bulgariera" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Client_(economia)" title="Client (economia) – katalana" lang="ca" hreflang="ca" data-title="Client (economia)" data-language-autonym="Català" data-language-local-name="katalana" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Z%C3%A1kazn%C3%ADk" title="Zákazník – txekiera" lang="cs" hreflang="cs" data-title="Zákazník" data-language-autonym="Čeština" data-language-local-name="txekiera" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Kunde" title="Kunde – daniera" lang="da" hreflang="da" data-title="Kunde" data-language-autonym="Dansk" data-language-local-name="daniera" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Kunde" title="Kunde – alemana" lang="de" hreflang="de" data-title="Kunde" data-language-autonym="Deutsch" data-language-local-name="alemana" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/Customer" title="Customer – ingelesa" lang="en" hreflang="en" data-title="Customer" data-language-autonym="English" data-language-local-name="ingelesa" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Cliente_(econom%C3%ADa)" title="Cliente (economía) – gaztelania" lang="es" hreflang="es" data-title="Cliente (economía)" data-language-autonym="Español" data-language-local-name="gaztelania" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Klient_(majandus)" title="Klient (majandus) – estoniera" lang="et" hreflang="et" data-title="Klient (majandus)" data-language-autonym="Eesti" data-language-local-name="estoniera" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%AE%D8%B1%DB%8C%D8%AF%D8%A7%D8%B1" title="خریدار – persiera" lang="fa" hreflang="fa" data-title="خریدار" data-language-autonym="فارسی" data-language-local-name="persiera" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Asiakas" title="Asiakas – finlandiera" lang="fi" hreflang="fi" data-title="Asiakas" data-language-autonym="Suomi" data-language-local-name="finlandiera" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Client_(%C3%A9conomie)" title="Client (économie) – frantsesa" lang="fr" hreflang="fr" data-title="Client (économie)" data-language-autonym="Français" data-language-local-name="frantsesa" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-fy mw-list-item"><a href="https://fy.wikipedia.org/wiki/Klant" title="Klant – mendebaldeko frisiera" lang="fy" hreflang="fy" data-title="Klant" data-language-autonym="Frysk" data-language-local-name="mendebaldeko frisiera" class="interlanguage-link-target"><span>Frysk</span></a></li><li class="interlanguage-link interwiki-hr mw-list-item"><a href="https://hr.wikipedia.org/wiki/Kupac" title="Kupac – kroaziera" lang="hr" hreflang="hr" data-title="Kupac" data-language-autonym="Hrvatski" data-language-local-name="kroaziera" class="interlanguage-link-target"><span>Hrvatski</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/%C3%9Cgyf%C3%A9l" title="Ügyfél – hungariera" lang="hu" hreflang="hu" data-title="Ügyfél" data-language-autonym="Magyar" data-language-local-name="hungariera" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Pelanggan" title="Pelanggan – indonesiera" lang="id" hreflang="id" data-title="Pelanggan" data-language-autonym="Bahasa Indonesia" data-language-local-name="indonesiera" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-io mw-list-item"><a href="https://io.wikipedia.org/wiki/Kliento" title="Kliento – idoa" lang="io" hreflang="io" data-title="Kliento" data-language-autonym="Ido" data-language-local-name="idoa" class="interlanguage-link-target"><span>Ido</span></a></li><li class="interlanguage-link interwiki-is mw-list-item"><a href="https://is.wikipedia.org/wiki/Vi%C3%B0skiptavinur" title="Viðskiptavinur – islandiera" lang="is" hreflang="is" data-title="Viðskiptavinur" data-language-autonym="Íslenska" data-language-local-name="islandiera" class="interlanguage-link-target"><span>Íslenska</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Clientela_(economia)" title="Clientela (economia) – italiera" lang="it" hreflang="it" data-title="Clientela (economia)" data-language-autonym="Italiano" data-language-local-name="italiera" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E9%A1%A7%E5%AE%A2" title="顧客 – japoniera" lang="ja" hreflang="ja" data-title="顧客" data-language-autonym="日本語" data-language-local-name="japoniera" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-kab mw-list-item"><a href="https://kab.wikipedia.org/wiki/Amsa%C9%A3" title="Amsaɣ – kabiliera" lang="kab" hreflang="kab" data-title="Amsaɣ" data-language-autonym="Taqbaylit" data-language-local-name="kabiliera" class="interlanguage-link-target"><span>Taqbaylit</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EA%B3%A0%EA%B0%9D" title="고객 – koreera" lang="ko" hreflang="ko" data-title="고객" data-language-autonym="한국어" data-language-local-name="koreera" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-lb mw-list-item"><a href="https://lb.wikipedia.org/wiki/Client" title="Client – luxenburgera" lang="lb" hreflang="lb" data-title="Client" data-language-autonym="Lëtzebuergesch" data-language-local-name="luxenburgera" class="interlanguage-link-target"><span>Lëtzebuergesch</span></a></li><li class="interlanguage-link interwiki-new mw-list-item"><a href="https://new.wikipedia.org/wiki/%E0%A4%97%E0%A4%BE%E0%A4%B9%E0%A4%BE" title="गाहा – newarera" lang="new" hreflang="new" data-title="गाहा" data-language-autonym="नेपाल भाषा" data-language-local-name="newarera" class="interlanguage-link-target"><span>नेपाल भाषा</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Klant" title="Klant – nederlandera" lang="nl" hreflang="nl" data-title="Klant" data-language-autonym="Nederlands" data-language-local-name="nederlandera" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-nn mw-list-item"><a href="https://nn.wikipedia.org/wiki/Kunde" title="Kunde – nynorsk (norvegiera)" lang="nn" hreflang="nn" data-title="Kunde" data-language-autonym="Norsk nynorsk" data-language-local-name="nynorsk (norvegiera)" class="interlanguage-link-target"><span>Norsk nynorsk</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Kunde" title="Kunde – bokmål (norvegiera)" lang="nb" hreflang="nb" data-title="Kunde" data-language-autonym="Norsk bokmål" data-language-local-name="bokmål (norvegiera)" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pa mw-list-item"><a href="https://pa.wikipedia.org/wiki/%E0%A8%97%E0%A8%BE%E0%A8%B9%E0%A8%95" title="ਗਾਹਕ – punjabera" lang="pa" hreflang="pa" data-title="ਗਾਹਕ" data-language-autonym="ਪੰਜਾਬੀ" data-language-local-name="punjabera" class="interlanguage-link-target"><span>ਪੰਜਾਬੀ</span></a></li><li class="interlanguage-link interwiki-ps mw-list-item"><a href="https://ps.wikipedia.org/wiki/%D9%BE%DB%90%D8%B1%D9%88%D8%AF%D9%88%D9%86%DA%A9%DB%8C" title="پېرودونکی – paxtunera" lang="ps" hreflang="ps" data-title="پېرودونکی" data-language-autonym="پښتو" data-language-local-name="paxtunera" class="interlanguage-link-target"><span>پښتو</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Cliente_(economia)" title="Cliente (economia) – portugesa" lang="pt" hreflang="pt" data-title="Cliente (economia)" data-language-autonym="Português" data-language-local-name="portugesa" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%97%D0%B0%D0%BA%D0%B0%D0%B7%D1%87%D0%B8%D0%BA" title="Заказчик – errusiera" lang="ru" hreflang="ru" data-title="Заказчик" data-language-autonym="Русский" data-language-local-name="errusiera" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-scn mw-list-item"><a href="https://scn.wikipedia.org/wiki/Crienti" title="Crienti – siziliera" lang="scn" hreflang="scn" data-title="Crienti" data-language-autonym="Sicilianu" data-language-local-name="siziliera" class="interlanguage-link-target"><span>Sicilianu</span></a></li><li class="interlanguage-link interwiki-sh mw-list-item"><a href="https://sh.wikipedia.org/wiki/Kupac" title="Kupac – serbokroaziera" lang="sh" hreflang="sh" data-title="Kupac" data-language-autonym="Srpskohrvatski / српскохрватски" data-language-local-name="serbokroaziera" class="interlanguage-link-target"><span>Srpskohrvatski / српскохрватски</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Z%C3%A1kazn%C3%ADk" title="Zákazník – eslovakiera" lang="sk" hreflang="sk" data-title="Zákazník" data-language-autonym="Slovenčina" data-language-local-name="eslovakiera" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/%D0%9A%D1%83%D0%BF%D0%B0%D1%86" title="Купац – serbiera" lang="sr" hreflang="sr" data-title="Купац" data-language-autonym="Српски / srpski" data-language-local-name="serbiera" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Kund" title="Kund – suediera" lang="sv" hreflang="sv" data-title="Kund" data-language-autonym="Svenska" data-language-local-name="suediera" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-sw mw-list-item"><a href="https://sw.wikipedia.org/wiki/Mteja" title="Mteja – swahilia" lang="sw" hreflang="sw" data-title="Mteja" data-language-autonym="Kiswahili" data-language-local-name="swahilia" class="interlanguage-link-target"><span>Kiswahili</span></a></li><li class="interlanguage-link interwiki-szy mw-list-item"><a href="https://szy.wikipedia.org/wiki/labang" title="labang – Sakizaya" lang="szy" hreflang="szy" data-title="labang" data-language-autonym="Sakizaya" data-language-local-name="Sakizaya" class="interlanguage-link-target"><span>Sakizaya</span></a></li><li class="interlanguage-link interwiki-ta mw-list-item"><a href="https://ta.wikipedia.org/wiki/%E0%AE%B5%E0%AE%BE%E0%AE%9F%E0%AE%BF%E0%AE%95%E0%AF%8D%E0%AE%95%E0%AF%88%E0%AE%AF%E0%AE%BE%E0%AE%B3%E0%AE%B0%E0%AF%8D" title="வாடிக்கையாளர் – tamilera" lang="ta" hreflang="ta" data-title="வாடிக்கையாளர்" data-language-autonym="தமிழ்" data-language-local-name="tamilera" class="interlanguage-link-target"><span>தமிழ்</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Kustomer" title="Kustomer – tagaloa" lang="tl" hreflang="tl" data-title="Kustomer" data-language-autonym="Tagalog" data-language-local-name="tagaloa" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/M%C3%BC%C5%9Fteri" title="Müşteri – turkiera" lang="tr" hreflang="tr" data-title="Müşteri" data-language-autonym="Türkçe" data-language-local-name="turkiera" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%97%D0%B0%D0%BC%D0%BE%D0%B2%D0%BD%D0%B8%D0%BA" title="Замовник – ukrainera" lang="uk" hreflang="uk" data-title="Замовник" data-language-autonym="Українська" data-language-local-name="ukrainera" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%DA%AF%D8%A7%DB%81%DA%A9" title="گاہک – urdua" lang="ur" hreflang="ur" data-title="گاہک" data-language-autonym="اردو" data-language-local-name="urdua" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Mijoz" title="Mijoz – uzbekera" lang="uz" hreflang="uz" data-title="Mijoz" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="uzbekera" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Kh%C3%A1ch_h%C3%A0ng" title="Khách hàng – vietnamera" lang="vi" hreflang="vi" data-title="Khách hàng" data-language-autonym="Tiếng Việt" data-language-local-name="vietnamera" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-yi mw-list-item"><a href="https://yi.wikipedia.org/wiki/%D7%A7%D7%95%D7%A0%D7%94" title="קונה – yiddisha" lang="yi" hreflang="yi" data-title="קונה" data-language-autonym="ייִדיש" data-language-local-name="yiddisha" class="interlanguage-link-target"><span>ייִדיש</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E9%A1%A7%E5%AE%A2" title="顧客 – txinera" lang="zh" hreflang="zh" data-title="顧客" 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id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="eu" dir="ltr"><figure typeof="mw:File/Thumb"><a href="/wiki/Fitxategi:Lucia_Bos%C3%A9_pasticceria_Galli_1947.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/71/Lucia_Bos%C3%A9_pasticceria_Galli_1947.jpg/300px-Lucia_Bos%C3%A9_pasticceria_Galli_1947.jpg" decoding="async" width="300" height="212" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/71/Lucia_Bos%C3%A9_pasticceria_Galli_1947.jpg/450px-Lucia_Bos%C3%A9_pasticceria_Galli_1947.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/71/Lucia_Bos%C3%A9_pasticceria_Galli_1947.jpg/600px-Lucia_Bos%C3%A9_pasticceria_Galli_1947.jpg 2x" data-file-width="700" data-file-height="494" /></a><figcaption>Bezeroa okindegian</figcaption></figure> <p><b>Bezeroa</b> <a href="/wiki/Diru" title="Diru">diruaren</a> edo beste balio-artikulu baten truke <a href="/wiki/Ondasun" title="Ondasun">ondasun</a>, <a href="/wiki/Zerbitzu_(ekonomia)" title="Zerbitzu (ekonomia)">zerbitzu</a>, <a href="/wiki/Produktu_(argipena)" class="mw-disambig" title="Produktu (argipena)">produktu</a> edo ideia bat jasotzen duen pertsona edo <a href="/wiki/Enpresa" title="Enpresa">enpresa</a> da.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>Bezeroa elementu garrantzitsua da <a href="/wiki/Merkatu-ekonomia" title="Merkatu-ekonomia">merkatu-ekonomia</a> batean, bere erosketen bitartez merkatua erregulatu egiten baitu. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Bezeroen_sailkapena">Bezeroen sailkapena</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bezero_(ekonomia)&veaction=edit&section=1" title="Aldatu atal hau: «Bezeroen sailkapena»" class="mw-editsection-visualeditor"><span>aldatu</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Bezero_(ekonomia)&action=edit&section=1" title="Edit section's source code: Bezeroen sailkapena"><span>aldatu iturburu kodea</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Jarduera-mailaren_arabera">Jarduera-mailaren arabera</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bezero_(ekonomia)&veaction=edit&section=2" title="Aldatu atal hau: «Jarduera-mailaren arabera»" class="mw-editsection-visualeditor"><span>aldatu</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Bezero_(ekonomia)&action=edit&section=2" title="Edit section's source code: Jarduera-mailaren arabera"><span>aldatu iturburu kodea</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bezero aktiboak gaur egun erosketak egiten ari direnak edo epe laburrean erosi zutenak dira. Aldiz, bezero ez-aktiboak azken erosketa aspaldi egin zutenak dira, eta, beraz, ondoriozta daiteke konpetentziara pasatu direla, ez daudela pozik jaso duten <a href="/wiki/Produktu" class="mw-redirect mw-disambig" title="Produktu">produktuarekin</a> edo <a href="/wiki/Zerbitzu_(argipena)" class="mw-disambig" title="Zerbitzu (argipena)">zerbitzuarekin</a> edo jada ez dutela produktuaren beharrik. </p><p>Sailkapen horrek aukera ematen du: </p> <ul><li>Gaur egun erosketak egiten ari diren eta erosketak atxikitzeko arreta berezia behar duten bezeroak identifikatzeko, horiek baitira gaur egun enpresari diru-sarrera ekonomikoak eragiten dizkiotenak;</li> <li>Enpresari erosten ez dioten bezeroak identifikatzeko, eta, beraz, urruntzearen arrazoiak identifikatzea ahalbidetuko duten jarduera bereziak behar dituztenak, bezeroak berreskuratzen saiatzeko.</li></ul> <div class="mw-heading mw-heading3"><h3 id="Erosketa-maiztasunaren_arabera">Erosketa-maiztasunaren arabera</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bezero_(ekonomia)&veaction=edit&section=3" title="Aldatu atal hau: «Erosketa-maiztasunaren arabera»" class="mw-editsection-visualeditor"><span>aldatu</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Bezero_(ekonomia)&action=edit&section=3" title="Edit section's source code: Erosketa-maiztasunaren arabera"><span>aldatu iturburu kodea</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bezero aktiboak identifikatu ondoren, erosketa-maiztasunaren arabera sailka daitezke: </p> <ol><li><b>Maiz erosten duten bezeroak:</b> sarritan erosten dutenak dira, edo erosketa baten eta bestearen arteko denbora-tartea gainerako bezeroek egindakoa baino laburragoa dutenak. Bezero horiek, oro har, pozik daude enpresarekin, <a href="/wiki/Produktu_(argipena)" class="mw-disambig" title="Produktu (argipena)">produktuekin</a> eta <a href="/wiki/Zerbitzu_(ekonomia)" title="Zerbitzu (ekonomia)">zerbitzuekin</a>. Beraz, funtsezkoa da haiekiko harremanak alde batera ez uztea eta enpresarentzat "garrantzitsuak" eta "baliotsuak" sentiaraziko dituen zerbitzu pertsonalizatua etengabe ematea.</li> <li><b>Ohiko erosketa-bezeroak:</b> aldizka erosketak egiten dituztenak dira, enpresarekin, produktuarekin eta zerbitzuarekin gustura daudelako. Beraz, arreta berezia eskaini behar zaie gogobetetze-maila handitzeko eta, horrela, erosketa-maiztasuna areagotzeko.</li> <li><b>Noizbehinka erosten duten bezeroak:</b> noizean behin edo behin bakarrik erosten dutenak. Egoera horren zergatia zehazteko, komeni da bezero berri batek bere lehen erosketa egiten duen bakoitzean etorkizunean harekin harremanetan jartzeko datu batzuk eskatzea. Horrela, urruntzearen zergatia eta egoera hori nola alda daitekeen ikertu ahal izango da (beste erosketarik egiten ez badu).</li></ol> <div class="mw-heading mw-heading3"><h3 id="Gogobetetze-mailaren_arabera">Gogobetetze-mailaren arabera</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bezero_(ekonomia)&veaction=edit&section=4" title="Aldatu atal hau: «Gogobetetze-mailaren arabera»" class="mw-editsection-visualeditor"><span>aldatu</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Bezero_(ekonomia)&action=edit&section=4" title="Edit section's source code: Gogobetetze-mailaren arabera"><span>aldatu iturburu kodea</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bezero aktiboak eta ez-aktiboak identifikatu eta haien gogobetetze-maila zehazteko aukera eman duen <a href="/wiki/Merkatu_(ekonomia)" title="Merkatu (ekonomia)">merkatu</a>-<a href="/wiki/Ikerketa_bat" title="Ikerketa bat">ikerketa</a> egin ondoren, honela sailka daitezke: </p> <ol><li><b>Bezero atseginak:</b> enpresaren jardunak, produktuak eta zerbitzuak beren itxaropenak gainditu dituztela ikusi dutenak dira. Philip Kotlerren arabera, pozik egoteak markarekiko kidetasun emozionala sortzen du eta horrek kontsumitzaileen leialtasun handia sortzen du. Beraz, bezero horiek gogobetetze-maila horretan mantentzeko, egiten zaien eskaintza gainditu behar da, erosketa bat egiten duten bakoitzean, harrituko dituen zerbitzu pertsonalizatu baten bidez.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></li> <li><b>Pozik dauden bezeroak:</b> enpresaren jarduna, produktua eta zerbitzua beren itxaropenekin bat datozela uste dutenak dira. Bezero mota hori ez da oso prest agertzen marka aldatzeko, baina aukera hobea eskaintzen dion beste hornitzaile bat aurkitzen badu egin dezake. Bezero horien gogobetetze-maila handitu nahi bada, zerbitzu bereziak planifikatu eta inplementatu behar dira, haiek jasotzea espero ez zuten plustzat har ditzaten.</li> <li><b>Pozik ez dauden bezeroak:</b> enpresaren jarduna, produktua edo zerbitzua beren itxaropenen azpitik ikusi dutenak dira; beraz, ez dute esperientzia desatsegin hori errepikatu nahi eta beste hornitzaile bat aukeratzen dute. Bezero horien konfiantza berreskuratu nahi bada, haien asegabetasuna eragin zuten arrazoien ikerketa sakona egin behar da, ondoren beharrezkoak diren zuzenketak egiteko. Oro har, horrelako ekintzak oso garestiak dira, bezero mota horien kontzientean eta subkontzientean errotuta dagoen pertzepzioa aldatu behar dutelako.</li></ol> <div class="mw-heading mw-heading3"><h3 id="Eragin_mailaren_arabera">Eragin mailaren arabera</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bezero_(ekonomia)&veaction=edit&section=5" title="Aldatu atal hau: «Eragin mailaren arabera»" class="mw-editsection-visualeditor"><span>aldatu</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Bezero_(ekonomia)&action=edit&section=5" title="Edit section's source code: Eragin mailaren arabera"><span>aldatu iturburu kodea</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bezero aktiboak sailkatzeko unean kontuan hartu behar den xehetasun bat, gizartean edo ingurune sozialean duten eragin-maila da, alderdi hori oso garrantzitsua baita, enpresak eskaintzen duen produktua edota zerbitzua iradokiz gero, haiek erator dezaketen bezero kopuruagatik. Bezero mota horiek honela banatzen dira: </p> <ol><li><b>Eragin handia duten bezeroak:</b> pertsona talde handi batek produktu edo zerbitzu batekiko pertzepzio positiboa edo negatiboa izatea eragiten dute. Adibidez, zinemako izarrak, kirolari ospetsuak, <a href="/wiki/Enpresaburu" title="Enpresaburu">enpresari</a> ospetsuak eta nolabaiteko errekonozimendu berezia lortu duten pertsona ospetsuak. Pertsona horiek enpresaren bezero izatea lortzea oso komenigarria da, gomendioaren ondorioz edo produktua jendeaurrean erabiltzeagatik sor daitezkeen bezero-kopuruagatik. Hala ere, "mesede" hori lortzeko, haiengan gogobetetze-maila handia lortu behar da edo produktua erabiltzeagatik eta gomendioak egiteagatik ordaindu behar zaie.</li> <li><b>Eragin erregularreko bezeroak:</b> talde txikiagoetan eragin jakin bat duten bezeroak dira; adibidez, beren gizarte zientifikoan iritzi-lidertzat hartzen diren mediku edo espezialistak. Oro har, bezero horiek produktua edo zerbitzua gomendatzea ez da eragin handiko bezeroek bezain zaila eta garestia. Horregatik, nahikoa da haiengan atsegin-maila bat sortzeaz arduratzea, nahiz eta hori errentagarria ez izan, mota horretako bezeroekin lortu nahi dena haien gizarte-ingurunean eragitea baita.</li> <li><b>Familia mailan eragina duten bezeroak:</b> Beren ingurunean senide eta lagunen eragina duten bezeroak dira.</li></ol> <div class="mw-heading mw-heading2"><h2 id="Beharrak_eta_itxaropenak">Beharrak eta itxaropenak</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bezero_(ekonomia)&veaction=edit&section=6" title="Aldatu atal hau: «Beharrak eta itxaropenak»" class="mw-editsection-visualeditor"><span>aldatu</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Bezero_(ekonomia)&action=edit&section=6" title="Edit section's source code: Beharrak eta itxaropenak"><span>aldatu iturburu kodea</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bezeroek beharrizan eta itxaropenak dituzte, eta horiek kontuan hartu behar ditu <a href="/wiki/Erakunde" title="Erakunde">erakundeak</a>. </p><p>Pertsonen beharrak eta itxaropenak aldatu egiten dira denborarekin, gizabanakoaren hazkunde eta garapen normalagatik edo ingurunearen eraginagatik. Normala da, urteak igaro ahala gure beharrak aldatzea, gure lehentasunak aldatu egiten dira heldutasunarekin eta esperientziarekin, baita horiek asetzearekin ere. Premia batzuk "oinarrizkoak" dira, denborarekin irauten dutelako eta alderdi fisikoekin eta ingurumenarekin lotzen direlako. Beste premia batzuk denborarekin agertzen dira, hala nola maitatua izateko beharra edo onartua izateko beharra. </p><p>Premiak ez dira nahitaez modu mailakatu edo sekuentzialean agertzen, askotan hainbat premia izan ditzakegu aldi berean, ikasteko beharra eta atseden hartzeko beharra, esaterako, eta horiek aldi berean eman daitezke, batak edo besteak eraginik izan gabe. Beste aukera batzuetan, baliabideak mugatzeak lehentasuna emateko beharra sor dezake; hau da, azterketa ordaindu behar izatea edo telebista bat erosi behar izatea arreta galtzeko, pertsonak bata edo bestea aukeratu beharko du, biak ordaintzeko dirurik ez badu. </p> <div class="mw-heading mw-heading2"><h2 id="Bezeroen_prospekzioa">Bezeroen prospekzioa</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bezero_(ekonomia)&veaction=edit&section=7" title="Aldatu atal hau: «Bezeroen prospekzioa»" class="mw-editsection-visualeditor"><span>aldatu</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Bezero_(ekonomia)&action=edit&section=7" title="Edit section's source code: Bezeroen prospekzioa"><span>aldatu iturburu kodea</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Merkatu_(ekonomia)" title="Merkatu (ekonomia)">Merkatua</a> edo merkatuaren zati bat arakatzeko ekintza da, bezero potentzialen bila, "prospektu" ere deituak, gure ondasunak eskuratzeko ahalmena duela ziurtatzeko baldintza jakin batzuk bildu dituzten pertsona edo enpresak.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Bezeroa_(kontabilitatea)"><span id="Bezeroa_.28kontabilitatea.29"></span>Bezeroa (kontabilitatea)</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bezero_(ekonomia)&veaction=edit&section=8" title="Aldatu atal hau: «Bezeroa (kontabilitatea)»" class="mw-editsection-visualeditor"><span>aldatu</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Bezero_(ekonomia)&action=edit&section=8" title="Edit section's source code: Bezeroa (kontabilitatea)"><span>aldatu iturburu kodea</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Kontabilitatearen ikuspegitik, bezeroen kontuak enpresaren produktuen salmentatik eratorritako kobrantza-eskubideak jasotzen ditu, salmentaren eta kobrantzaren arteko desorekaren ondorioz sortzen direnak. Aktibo finantzarioak dira, eta balantzeko aktibo korrontean agertzen dira normalean.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Erreferentziak">Erreferentziak</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bezero_(ekonomia)&veaction=edit&section=9" title="Aldatu atal hau: «Erreferentziak»" class="mw-editsection-visualeditor"><span>aldatu</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Bezero_(ekonomia)&action=edit&section=9" title="Edit section's source code: Erreferentziak"><span>aldatu iturburu kodea</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="reflist columns references-column-width" style="-moz-column-width: 30em; -webkit-column-width: 30em; column-width: 30em; list-style-type: decimal;"> <ol class="references"> <li id="cite_note-1"><a href="#cite_ref-1">↑</a> <span class="reference-text"><span class="citation"></span> <span class="citation" id="CITEREFReizenstein2015-10-01">Reizenstein, Reinhard.  (2015-10-01). <a rel="nofollow" class="external text" href="https://dx.doi.org/10.1386/scene.3.1-2.107_7">«Curating a museum for the mythical beings: Reinhard Reizenstein in conversation with Natalie Rewa»</a> <i>Scene</i> 3 (1): 107–119.  <a href="/wiki/Digital_object_identifier" title="Digital object identifier">doi</a>:<span class="neverexpand"><a rel="nofollow" class="external text" href="https://dx.doi.org/10.1386%2Fscene.3.1-2.107_7">10.1386/scene.3.1-2.107_7</a></span>. <a href="/wiki/International_Standard_Serial_Number" class="mw-redirect" title="International Standard Serial Number">ISSN</a> <a rel="nofollow" class="external text" href="http://worldcat.org/issn/2044-3714">2044-3714</a>. <span class="reference-accessdate"><small>(Noiz kontsultatua: 2023-03-17)</small></span></span>.</span> </li> <li id="cite_note-2"><a href="#cite_ref-2">↑</a> <span class="reference-text"><span class="citation"></span> <span class="citation"> <a rel="nofollow" class="external text" href="https://dx.doi.org/10.1093/ww/9780199540884.013.u239365"><i>Kendall, Guy, (1876–28 Sept. 1960). </i></a> Oxford University Press 2007-12-01 <span class="reference-accessdate"><small>(Noiz kontsultatua: 2023-03-17)</small></span></span>.</span> </li> <li id="cite_note-3"><a href="#cite_ref-3">↑</a> <span class="reference-text">Kotler, Philip. Prentice Hall, ed. <i>Dirección de mercadotecnia</i> (8º edición).</span> </li> <li id="cite_note-4"><a href="#cite_ref-4">↑</a> <span class="reference-text"><span class="citation"></span> <span class="citation"><a rel="nofollow" class="external text" href="https://dx.doi.org/10.32719/25506641.2017.2.3">«Ecosistema empresarial»</a> <i>Estudios de la Gestión. Revista Internacional de Administración</i>: 61–86. 2017-10-10  <a href="/wiki/Digital_object_identifier" title="Digital object identifier">doi</a>:<span class="neverexpand"><a rel="nofollow" class="external text" href="https://dx.doi.org/10.32719%2F25506641.2017.2.3">10.32719/25506641.2017.2.3</a></span>. <span class="reference-accessdate"><small>(Noiz kontsultatua: 2023-03-17)</small></span></span>.</span> </li> <li id="cite_note-5"><a href="#cite_ref-5">↑</a> <span class="reference-text"><span class="citation"></span> <span class="citation"> <a rel="nofollow" class="external text" href="https://www.worldcat.org/oclc/923026766"><i>Diccionario de contabilidad, auditoría y control de gestión. </i></a> Ecobook 2008 <a href="/wiki/International_Standard_Book_Number" title="International Standard Book Number">ISBN</a> <a href="/wiki/Berezi:BookSources/978-84-96877-23-8" title="Berezi:BookSources/978-84-96877-23-8">978-84-96877-23-8</a>. <a href="/wiki/PubMed_Central" class="mw-redirect" title="PubMed Central">PMC</a> <a rel="nofollow" class="external text" href="http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pmcentrez&artid=923026766">923026766</a>. <span class="reference-accessdate"><small>(Noiz kontsultatua: 2023-03-17)</small></span></span>.</span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="Kanpo_estekak">Kanpo estekak</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bezero_(ekonomia)&veaction=edit&section=10" title="Aldatu atal hau: «Kanpo estekak»" class="mw-editsection-visualeditor"><span>aldatu</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Bezero_(ekonomia)&action=edit&section=10" title="Edit section's source code: Kanpo estekak"><span>aldatu iturburu kodea</span></a><span class="mw-editsection-bracket">]</span></span></div> <div style="clear:both;"></div><style data-mw-deduplicate="TemplateStyles:r7786466">.mw-parser-output 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