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Social Media Marketing Strategy | SMSsummit

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alt="meet" class="hero-logo" draggable="false" style="margin-top:0;max-width:700px;"><br> <h2 style="color:#ffffff;margin:0;font-weight:700;font-size:30px;text-transform:uppercase;font-family:'museo-sans','Museo Sans',sans-serif;">VIRTUAL CONFERENCE </h2> <h2 style="color:#ffffff;font-size:26px;margin-top:10px;margin-bottom:0;border-top:1px solid #176DBD;padding:10px 0;font-family:'museo-sans','Museo Sans',sans-serif;font-weight:600;">Join Your Peers at the #1 Social Media Event for Senior-Level Marketing&nbsp;Professionals</h2> </div> </div> </div> <p style="text-align: center; font-size: 24px;">General Summit: February 26&ndash;27, 2025<br />Pre-Summit Workshop: February 25, 2025<br /><br /></p> <a class="button primary" href="virtual-conference-february-2025/summit/agenda-at-a-glance/" style="font-size: 20px;">AGENDA</a> <a class="button primary" href="virtual-conference-february-2025/speakers/presenting-thought-leaders/" style="font-size: 20px;">SPEAKERS</a> <a class="button primary" href="virtual-conference-february-2025/summit/download-the-program.html" style="font-size: 20px;">BROCHURE</a> <a class="button primary" href="https://reg.unityeventsolutions.com/se/SMSSFEB2025M286/ATT" target="_blank" style="font-size: 20px;">REGISTER</a> </div> </section><section class="home-section home-section-text" style="background-color:transparent; "> <div class="container flex-container" style="max-width: 1320px; "><h2 class="home-section-title">Presenting thought leaders you'll meet online</h2><div class="subtext" style="text-align: center; "><div style="max-width: 960px; margin: 0 auto;"> <p style="font-size: 24px;">Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.</p> </div></div><div style="text-align: center; width: 100%;" class="flex-container"> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-february-2025/speakers/speaker/david-murray" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Headshot%20October%203.d009f9615d908be4f0315327bfb3cd3a.ab4de269ffcdd630a203a55dc213e686.jpg" style="width:250px;" alt="David Murray" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-february-2025/speakers/speaker/david-murray">David Murray</a></p> <p class="speaker-position" style="line-height: 130%;">Social Media Data and Analytics Manager<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Blue Cross Blue Shield of Michigan</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Blue%20Cross%20Blue%20Shield%20Michigan%20logo.db49121cfab284bb92f152fdbf6db37d.fb7408ba4bec4fd5af3b9e1f2c84a331.jpg" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.linkedin.com/in/davemurr/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-february-2025/speakers/speaker/stephanie-frank" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Stephanie%20Frank%202022.c6095e9e9e9f72160f5a47f162c4aaf7.eee3a5143f051a21a2200cc1a3109cff.png" style="width:250px;" alt="Stephanie Frank" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-february-2025/speakers/speaker/stephanie-frank">Stephanie Frank</a></p> <p class="speaker-position" style="line-height: 130%;">Sr. Manager, Marketing Communications<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Nikon</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Nikon-Logo-square.df24b4a26a4f89d1412114273f30f652.adffad1bfb44bd87366592f2c36d4fb5.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.linkedin.com/in/stephaniefrank1/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-february-2025/speakers/speaker/nick-verlaney" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Nick%20Verlaney.dd5a1343540182730f01eff370d27bac.890e98a4466558ef3d58521b3b0cc170.jpg" style="width:250px;" alt="Nick Verlaney" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-february-2025/speakers/speaker/nick-verlaney">Nick Verlaney</a></p> <p class="speaker-position" style="line-height: 130%;">Director of Social Media<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Merkle US</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/merkle-inc-vector-logo-2022.a2f3d141fabc9eaf15f956cebff7ee02.f8e162823b7b1d443e6ee66d48aeae0d.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="http://twitter.com/londonbluepod" target="_blank" class=""><i class="fa fa-twitter-square light"></i></a><a href="https://www.linkedin.com/in/nickverlaney/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-february-2025/speakers/speaker/katelyn-brower" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Katelyn%20Brower.f3bd5eb2adbe74e5e832bac53c12d7af.028bbd07a049637a9dfbcf6c08e015d4.jpg" style="width:250px;" alt="Katelyn Brower" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-february-2025/speakers/speaker/katelyn-brower">Katelyn Brower</a></p> <p class="speaker-position" style="line-height: 130%;">Director, Social Media & Public Relations<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Sterling</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/sterlinglogo.6d67e078a83f4bfece594a53679d910f.698662db072fc8a18c44762d88f36045.jpg" alt="" class="logo border" style="border-radius:0;"> </div> <!-- --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-february-2025/speakers/speaker/jordan-tennenbaum" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Jordan%20Tennenbaum.891b0eab7929363d3c93d08f7c06d4f8.ba31924ac53dc78de9dddc2a4601aa60.jpg" style="width:250px;" alt="Jordan Tennenbaum" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-february-2025/speakers/speaker/jordan-tennenbaum">Jordan Tennenbaum</a></p> <p class="speaker-position" style="line-height: 130%;">Head of Social Media<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Talkdesk</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/talkdesk.aa0fbc291d4d072066e5bb495cf02b20.64316b046c3946bfb21509fed18b355f.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.linkedin.com/in/jordan-tennenbaum/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-february-2025/speakers/speaker/carson-mason" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Carson%20Mason.b7072c7e69ec73bd8f02f95d7f28d9eb.43f35b88df523692ed331cea53505402.png" style="width:250px;" alt="Carson Mason" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-february-2025/speakers/speaker/carson-mason">Carson Mason</a></p> <p class="speaker-position" style="line-height: 130%;">Manager of Advertising Copy & Content<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Papa Johns International</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Papa%20Johns%20International.013443620acabb4a94820570039f2f68.e89ccd4de5bdc8c216909119bc0853cc.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.linkedin.com/in/carson-mason-8120a7b8/" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-february-2025/speakers/speaker/darby-hogan" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Darby%20Hogan.5c3ed2755336f8d9e8280bf2ddde4164.93fb3ea1bfce84f73a794b7276527628.jpg" style="width:250px;" alt="Darby Hogan" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-february-2025/speakers/speaker/darby-hogan">Darby Hogan</a></p> <p class="speaker-position" style="line-height: 130%;">Senior Manager Social Media<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Swanson Health</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Swanson_Vitamins_Primary_Logo.bd0af2d0f0be709d91b0d0413cd9f080.6d9a4061f8c99cb1f5a3c3dd142ba860.jpg" alt="" class="logo border" style="border-radius:0;"> </div> <!-- <a href="https://www.linkedin.com/in/darby-hogan-913b02ab" target="_blank" class=""><i class="fa fa-linkedin-square light"></i></a><a href="https://www.instagram.com/darby_hogan/?hl=en" target="_blank" class=""><i class="fa fa-instagram-square light"></i></a> --> </div> </div> <div class="col-md-3 col-sm-6 speaker-column"> <div class="speaker"> <div class="image-holder" style="padding-bottom:12px;"> <a href="virtual-conference-february-2025/speakers/speaker/andrea-howard" class="no-underline"><img class="background-image" src="/assets/components/phpthumbof/cache/Andrea%20Howard.44f1de02a3b4f603f971c541bb8edb4c.3e3f97a6ae7568f559ffebe59b777300.jpg" style="width:250px;" alt="Andrea Howard" /></a> </div> <p class="speaker-name" style="margin:0 0 4px 0; font-size: 20px;"><a href="virtual-conference-february-2025/speakers/speaker/andrea-howard">Andrea Howard</a></p> <p class="speaker-position" style="line-height: 130%;">Director of Social Media and Influencer Marketing<br><span style=" display: block; font-weight: 600; margin: 6px 0 6px;;">Kendra Scott</span></p> <div class="speakers-social" style="position: relative;"> <img src="/assets/components/phpthumbof/cache/Kendra%20Scott.5c77ac3899bfcfb6e674a0b740667fb8.f7df9712a43e923021a2f4cd418479e7.png" alt="" class="logo border" style="border-radius:0;"> </div> <!-- --> </div> </div> </div><div style="margin-top:24px;"><p><a class="button primary" style="margin-right: 30px;" href="virtual-conference-february-2025/speakers/presenting-thought-leaders/">View All Speakers</a> <a class="button primary fancy" href="virtual-conference-february-2025/speakers/apply-to-speak.html">Become a Speaker</a></p></div></div></section> <section class="home-section home-section-bullets" style="background-color:#f8fbff; "> <div class="container" style="max-width: 1600px; "><h2 class="home-section-title" style="">Six reasons SMSsummit needs to be your social media conference of&nbsp;the&nbsp;year</h2><div class="subtext" style=""><p style="text-align: center;">Here's what our summit can help you achieve.</p></div><div style="margin-top:30px;" class="row flex-container"><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-trophy"></i></div></div><div class="media-body" style=""><p><strong>Learn the nuts and bolts</strong> of a winning social media strategy to position your brand for success, regardless of team size or budget.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-ios-lightbulb"></i></div></div><div class="media-body" style=""><p><strong>Leverage cross-industry case studies</strong> to help you gauge the best opportunities for your brand across social media platforms.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="fa fa-bolt"></i></div></div><div class="media-body" style=""><p><strong>Audit the efficacy of your brand&rsquo;s social media</strong>, content, advertising, and analytics to stay competitive.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-arrow-graph-up-right"></i></div></div><div class="media-body" style=""><p><strong>Understand how to explore, define, and engage</strong> your unique audiences to improve your brand&rsquo;s online presence.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-person-stalker"></i></div></div><div class="media-body" style=""><p><strong>Take advantage of our speakers' knowledge</strong>, creativity, innovation, and inspiration that will translate to hundreds of new ideas for you to take back to the office.</p></div></div> </div><div class="col-md-6 col-lg-6 col-xs-12 text-left" style=" margin-bottom: 12px;"> <div class="media bullet-shaded-box" style="height: 100%;"><div class="media-left"><div class="icon round" style="background-color: #fff;"><i class="ion-wrench"></i></div></div><div class="media-body" style=""><p><strong>Cultivate an arsenal of tools, resources, and networking connections</strong> to keep your social media strategy fresh, timely, and relevant.</p></div></div> </div></div></div></section> <section class="home-section" style="background-color:#ffffff; "> <div class="container"><h2 class="home-section-title">Our Partners</h2><div style="text-align: center; margin-bottom: 30px;"><a class="no-underline" href="https://www.investorbrandnetwork.com/" target="_blank"><img src="/assets/components/phpthumbof/cache/IBN%20logo.a2903a6418a24b62f1266c5092ded6f8.png" alt="Investor Brand Network" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a><a class="no-underline" href="https://hubs.ly/H0HfGBk0" target="_blank"><img src="/assets/components/phpthumbof/cache/Ignite%20Social%20Media.d1958df54e39f04df474d81ab530ab64.png" alt="Ignite Social Media" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a><a class="no-underline" href="https://digitalagencynetwork.com/" target="_blank"><img src="/assets/components/phpthumbof/cache/digital-agency-network-logo.e7b5d6ec39c700bf18cb59a325dfc250.png" alt="DAN" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a><a class="no-underline" href="https://daninstitute.com/" target="_blank"><img src="/assets/components/phpthumbof/cache/Dan%20Institute%20Logo.45e1d7e3e19a9ef26618fc5aa0556ee1.png" alt="Dan Institute" style="border:10px solid white;outline:1px solid #eee;margin:5px; width:240px; height:123px; box-sizing: content-box;"></a></div></div></section> <section class="home-section" style="background-color:#f8fbff; "><div class="home-section-screen" style="background-image: url('assets/client_files/images/none')"></div> <div class="container"> <div class="row"> <div class="col-md-12 col-sm-12 clear-after"> <div class="wpb_wrapper text-center" style="margin-bottom: 36px;"> <h2 class="home-section-title" style="">What attendees love about us</h2><div class="subtext" style="text-align: center; "><p>There's a reason attendees continue to choose SMSsummit year after year!</p></div> </div> <div class="card-container" style="justify-content: center;"><div class="card home-testimonial colfour" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/Peterman%20Brothers.7a936667f486d58d3280056f11ce4547.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>I learned things from people who are genuinely passionate about social media and sharing their insights. I've already told my boss I want to attend next year.”</p><p class="home-testimonial-author">Peterman Brothers</p></div></div><div class="card home-testimonial colfour" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/Zendesk-logo-no-text.aed8ab28e210579e1b350dc48c148215.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>The two days flew by and I can't wait to run back to my team with all the new learnings. I was impressed with the variety of content, from nitty-gritty analytics to TikTok strategies.”</p><p class="home-testimonial-author">Zendesk</p></div></div><div class="card home-testimonial colfour" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/Vituity-cropped.deec97b95bbba0c16d7b94709a5f45d3.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>Leaving the SMSsummit, I feel way more up-to-speed on trends and insights than I can keep up with on my own. Carving out time for this to spur ideas and gather learnings has been invaluable.”</p><p class="home-testimonial-author">Vituity</p></div></div><div class="card home-testimonial colfour" style="background-color:#none; "><div class="home-testimonial-top"><div class="home-testimonial-logo-container" style="display: inline-block; vertical-align: middle;"><img src="/assets/components/phpthumbof/cache/RTGmedical.71bfcd4624116edf12223f861d22b21f.png" class="home-testimonial-logo"></div></div><div class="home-testimonial-text" style="vertical-align: top; flex-grow: 1;"><p>The information that was provided during this conference was second to none. All of it was applicable and relevant. I look forward to attending again next year!”</p><p class="home-testimonial-author">RTG Medical</p></div></div> </div> </div> </div> </div></section><section class="home-section" style="background-color:#f8fbff; "> <div class="container"> <div class="row"> <div class="col-md-12 col-sm-12 clear-after"> <div class="wpb_wrapper text-center" style="margin-bottom: 36px;"> <h2 class="home-section-title" style="">Get involved in the summit</h2> </div> <div class="card-container" style="justify-content: center;"><div class="card colthree" style="display: inline-block; vertical-align: top; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; flex-direction: column; background-color:#dbf3ff; " onclick="window.location='virtual-conference-february-2025/sponsor/why-sponsor-an-smssummit-virtual-event.html'"><div style="vertical-align: top; flex-grow: 1;"><p style="font-size: 22px; text-align: center;">We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.</p></div><div style="text-align:center; align-self: flex-end; width: 100%;flex-grow: 0;"><a href="virtual-conference-february-2025/sponsor/why-sponsor-an-smssummit-virtual-event.html" class="button-silver-sml button primary small">Sponsor</a></div></div><div class="card colthree" style="display: inline-block; vertical-align: top; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; flex-direction: column; background-color:#dbf3ff; " onclick="window.location='virtual-conference-february-2025/speakers/apply-to-speak.html'"><div style="vertical-align: top; flex-grow: 1;"><p style="font-size: 22px; text-align: center;">If you have an insightful, take-away driven case study to share, we want to hear from you.</p></div><div style="text-align:center; align-self: flex-end; width: 100%;flex-grow: 0;"><a href="virtual-conference-february-2025/speakers/apply-to-speak.html" class="button-silver-sml button primary small">Speak</a></div></div><div class="card colthree" style="display: inline-block; vertical-align: top; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; flex-wrap: wrap; flex-direction: column; background-color:#dbf3ff; " onclick="window.location='virtual-conference-february-2025/sponsor/partner-with-us.html'"><div style="vertical-align: top; flex-grow: 1;"><p style="font-size: 22px; text-align: center;">We help our media partners engage with our community of marketing leaders and decision-makers.</p></div><div style="text-align:center; align-self: flex-end; width: 100%;flex-grow: 0;"><a href="virtual-conference-february-2025/sponsor/partner-with-us.html" class="button-silver-sml button primary small">Partner</a></div></div> </div> </div> </div> </div></section><section class="home-section home-section-text" style="background-color:transparent; "><div class="home-section-screen" style="background-image: url('assets/client_files/images/none')"></div><div class="container" style="max-width: 1320px; "><h2 class="home-section-title" style="">Join our community</h2><div class="subtext" style=""><p style="text-align: center;">Sign up to receive updates and exclusive content.</p></div><div class="col-md-12 col-lg-12 col-xs-12 text-left"><div class="row" style="max-width: 900px; 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