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href="/staff/tools-and-reference/web-guide/">Web guide</a><span class="sr-only"> navigation</span></h3> <ul> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/">Terminalfour content management system (T4 CMS)</a> <ul class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/new-sections-and-redesigns/">Requesting new sections of the website or redesigning existing sections in T4 </a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/add-a-section/">Adding a new section (page)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/edit-a-section/">Editing a section (page)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/edit-a-section/reorder-navigation/">Reorder the pages in your navigation</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/moving-sections/">Moving sections (pages)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/templates/">Page layouts (templates)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/">Adding and updating content (content types)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/list/">A-Z list of content types </a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/adding-a-content-type/">Adding a content type</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/">Adding images to your content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/updating-content/">Updating an existing content type</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/updating-content/restore/">Restore a previous version of the content</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/moving-and-duplicating/">Moving and duplicating content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/reordering-content/">Reordering content on your pages</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/accordions/">Accordions</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/">Banners</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/banner-bottom-block/">Banner - bottom block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/banners/landing-page/">Landing page banner with call to action links</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/blog-feed/">Blog feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/call-to-action-box/">Call to action box</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/celcat/">Celcat calendar</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/">Column blocks (link lists)</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/3-column-block/">3 Column block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/column-blocks/4-column-block/">4 Column block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/">Column colour blocks</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/2-column-colour-block/">2 Column colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/3-column-colour-block/">3 Column colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/2-column-general-content-block/">2 column general content block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/colour-blocks/3-column-general-content-block/">3 column general content block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/data-harvesting/">Data harvesting/Student CRM forms</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/display-external-feed/">Display external feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/eventbrite/">Eventbrite</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/">Flexible content blocks</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/flexible-content-benefits/">Benefits of using flexible content blocks</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-content/fixed-widths/">Using fixed column widths</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flexible-image-text-cards/">Flexible image and text cards</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/flickr-album/">Flickr album</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/forms/">Forms and surveys</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-a-z-lists/">General A-Z lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/">General content</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/">Using images in your content</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/sizes/">Image sizes for each content type</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/">Adding images to your content</a> <ul class="multilevel-linkul-4"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/using-existing-images-in-the-media-library/">Using existing images in the Media Library</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/images/adding-images/adding-new-images-to-the-media-library/">Adding new images to the Media Library</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/">Adding documents: pdfs, Word, zip etc.</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/document-link/">Adding a link to a document in your content</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/editing-documents/">Editing and removing existing documents</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/google-calendar/">Google Calendar</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/">Google Maps and Street View</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/google-map/">Google Map (embed)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/maps/street-view/">Street View (embed)</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/">Highlight box</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/call-to-action-button/">Call to action button</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/colour-block/">Colour block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/document-download/">Document download button</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/video/">Video</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/icon-cards/">Icon cards</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/icon-cards/list/">All icon cards available</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/image-grid/">Image grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/infogram/">Infogram</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/issuu/">Issuu</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/key-facts/">Key facts</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/feature-item/">Landing page feature item</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/landing-page-text-with-featurelinks/">Landing page text with feature/links</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/lead-paragraph/">Lead paragraph</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/local-footer/">Local footers</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/logo-grid/">Logo grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/mailchimp/">MailChimp</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/">News and events</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/feed/">News and events feed</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/news-listing/">News listing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/event-listing/">Event listing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/event-summary/">Event summary</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/landing-page-news/">Landing page news story</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/news-and-events/manual-latest-news-block/">Manual latest news block</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/">People lists and grids</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/list/">People list</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/grid/">People grid</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/people-lists/landing-grid/">Landing page people grid</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/prezi/">Prezi</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/quote-block/">Quote block</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/research-publications/">Research publications</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/">Slideshows</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/full-width-landing/">Slideshow - full width landing</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/slideshow-tall/">Slideshow - tall</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/slideshows/slideshow-short/">Slideshow - short</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/social-metadata/">Social Metadata</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/soundcloud/">SoundCloud</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/tabs/">Tabs</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/umap/">uMap</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/">Adding videos</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-3-column/">Video - 3 column</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-with-text/">Video with text</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/highlight-box/video/">Video in a highlight box</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-playlist/">Video playlist</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/videos/video-general-content/">Video with general content</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/widgets-and-items/">Widgets and items</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/wufoo/">Wufoo</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/hiding-and-deleting/">Deleting and hiding content and sections (pages)</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/hiding-and-deleting/sections/">Hiding and deleting sections (pages)</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/content-types/general-content/documents/">Adding documents: pdfs, Word, zip etc.</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/restrict-access/">Restricting viewing access of your pages and documents</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/viewing-pages/">Previewing pages before they go live</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/publishing/">Publishing your pages (making them live)</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/jargon-buster/">Jargon glossary</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/logging-in-error/">Error when logging into T4 (401 error) - how to resolve</a></li> </ul> </li><li><a href="/staff/tools-and-reference/web-guide/tools/">Digital tools and services</a> <ul class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/">Terminalfour (T4) Site Manager</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/">Qualtrics survey tool</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/creating-a-survey/">Creating a form / survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/publishing-forms/">Publishing a form / survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/reports/">Extracting survey data and reports</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/decommissioning/">Decommissioning your form and survey</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/survey-help/">Qualtrics surveys - further help</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/accessibility-qualtrics/">Accessibility on Qualtrics site</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/">Analytics dashboards</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/interpret-dashboard-data/">Guidance on your dashboard data</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/">Asset Library</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/">Searching for assets</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/search-tips/">Search tips</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/search/saved-searches/">Saved searches</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/downloading-assets/">Downloading assets</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/lightboxes/">Using lightboxes</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/uploading/">Uploading images</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/guest-access/">Requesting guest access to the Asset Library</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/asset-library/accessibility-statement/">Accessibility on the Asset Library site</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/">Imperial blogs</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/how-to/">Blogs - getting started with WordPress</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/terms-of-use/">Terms and conditions </a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/blogs/accessibility/">Accessibility statement for Imperial blogs</a></li> </ul> </li> <li><a href="/admin-services/ict/training-and-resources/inclusive-technology/">Inclusive Technology</a></li> <li><a href="/admin-services/ict/self-service/connect-communicate/sharing-and-collaboration-tools/sharepoint-online/">SharePoint</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/digital-signage/">Digital signage</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/digital-signage/large-screen-guidelines/">Main Entrance large screen guidelines</a></li> </ul> </li> <li><a href="/admin-services/ict/self-service/connect-communicate/sharing-and-collaboration-tools/wikis/">Wikis</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/social-media/">Social media</a> <ul class="multilevel-linkul-1"> <li><a href="/be-inspired/social-and-multimedia/directory/">Social networks</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/news/">News website</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/news/creating-articles/">Creating news articles</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/">Events website</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/events-authors/">Instructions for events authors</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/feed-generator/">Using the feed generator</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/things-to-consider/">Approaches to consider</a></li> </ul> </li> <li><a href="/admin-services/communications/what-we-do/internal-communications/email-newsletters/using-poppulo/">Poppulo (email newsletters)</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/search/">Website search</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/workspace-on-box/">Workspace on Box for public file sharing</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/mobile-apps/">Mobile apps</a></li> </ul> </li><li><span class="currentbranch0"><a href="/staff/tools-and-reference/web-guide/training-and-events/">Digital skills training</a></span> <ul class="multilevel-linkul-0"> <li><span class="currentbranch1"><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/">Web skills materials</a></span> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/">Accessible content guidance</a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/headings/">Using clear and effective headings</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/images/">Accessible images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/links/">Adding accessible links</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/tables/">Using tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/">Publishing accessible documents online</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/">Creating accessible Office documents</a> <ul class="multilevel-linkul-4"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/image-alt-text/">Add alternative (alt) text to images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/add-a-document-title-to-your-documents/">Add a document title to your documents</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/hyperlinks/">Make hyperlinks accessible</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/heading-styles/">Use heading styles properly</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/formatting-tables/">Formatting tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/checking-accessibility/">Checking the accessibility of your document</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/accessible-charts/">Making accessible charts</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/documents/ms-office/powerpoint/">Creating accessible PowerPoint presentations</a></li> </ul> </li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/">Creating accessible video and audio</a> <ul class="multilevel-linkul-3"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/descriptive-transcripts/">Provide a descriptive transcript for your videos</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/podcasts/">Making accessible Podcasts (audio) </a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/social-media/">Accessibility for social media</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/surveys/">Writing accessible surveys</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/checklist/">Accessible content checklist</a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-for-web/">Writing for the web</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/analytics-dashboards/">Analysing online traffic with Google Analytics dashboards</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/blogging/">Blogging</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/images/">Images</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/seo/">Increasing the visibility of your website (SEO)</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/social-media/">Social Media</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/events/">Creating events</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/">Writing news articles </a> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/writing-news/content-guidance/">Content guidance</a></li> </ul> </li> <li><span class="currentbranch2"><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/">Top tips</a></span> <ul class="multilevel-linkul-2"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/accordions/">Accordions</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/a-z-lists/">A-Z lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/bullet-points-and-numbered-lists/">Bullet points and numbered lists</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/call-to-action/">Writing calls to action</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/tabbed-content/">Tabbed content</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/documents/">Uploading documents online</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/using-tables/">Using tables</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/collecting-personal-data/">Collecting personal data</a></li> <li><span class="currentbranch3"><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/writing-surveys/">Writing Surveys</a></span></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/user-testing/">User testing techniques </a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/ga/">Google Analytics </a></li> </ul> </li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/accessibility-course/">Digital Accessibility online course</a></li> <li><a href="/staff/tools-and-reference/web-guide/t4-site-manager/">T4 website CMS training</a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/events-website/events-authors/">Events website training</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/">Online training feedback and stats</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/accessibility/">Accessibility training feedback</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/pwp/">PWP training feedback</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/t4-training-stats/" class="">T4 V8 training overview stats</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/training-stats/t4-training-feedback/">T4 V8 training feedback</a></li> </ul> </li> </ul> </li><li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/">Policies and standards</a> <ul class="multilevel-linkul-0"> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/new-websites/">Creating a new website</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/comments/">Web and social media comments policy</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/url-policy/">URL policy</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/">Meeting our accessibility standards</a> <ul class="multilevel-linkul-1"> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/teaching-videos/">Video standards for online teaching and learning </a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/regulations/">Digital accessibility regulations</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/exemptions/">Exemptions</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/testing-tools/">Accessibility testing tools</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/glossary/">Digital accessibility glossary</a></li> <li><a href="/staff/tools-and-reference/web-guide/policies-and-guidance/accessibility-standards/faqs/">Digital accessibility FAQs</a></li> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/">Accessible content 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guide</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/">Digital skills training</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/">Web skills materials</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/">Top tips</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/writing-surveys/">Writing Surveys</a></li> </ul> </div> <h1>Writing Surveys</h1> </div> <div class="row row--space-between flow-opposite top" id=""> <aside class="col lg-3 md-4 sm-12"> <div class="section-sidebar section-sidebar--consistent"> <div class="section-sidebar__parent"> <a class="lwi" href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/"><svg role="img" aria-hidden="true" focusable="false" class="icon icon--m"><use xlink:href="/assets/website/images/svg/icons.svg#arrow-left"></use></svg>Top tips</a></div> <div class="section-sidebar__content" id="section-sidebar-content"> <ul class="section-sidebar__list flow-xs"> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/accordions/">Accordions</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/a-z-lists/">A-Z lists</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/bullet-points-and-numbered-lists/">Bullet points and numbered lists</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/call-to-action/">Writing calls to action</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/tabbed-content/">Tabbed content</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/documents/">Uploading documents online</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/using-tables/">Using tables</a></li><li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/collecting-personal-data/">Collecting personal data</a></li><li><span class="currentbranch0"><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/writing-surveys/">Writing Surveys</a></span></li></ul> </div> </div> </aside> <div class="col lg-8 sm-12" role="main" id="primary-content">  <div class="module flow-m"> <div class="row wysiwyg"> <p>Surveys are used to gather feedback and responses from groups of people to help ascertain thoughts, opinions and feelings.</p> <p>Surveys are easy to administer, flexible and can be targeted to a specific group or can be used more widely. Surveys are efficient at collecting data from large number of respondents and a good way of getting unbiased results from which conclusions can be drawn and informed decisions made.</p> <p><strong>Remember</strong>, it is a great idea to use surveys but do not base all your decision making on the survey results alone as this should form just part of your wider research.</p> <p>Writing a good survey means asking questions in a way that lets respondents answer truthfully. At the same time, it means providing respondents with a quick and easy survey-taking experience. You can see our survey top tips below:</p> <h2>Top tips for writing surveys</h2> <h3>Do's</h3> <ul> <li>Do identify a clear purpose/goals of the survey – what is the main reason for doing the survey?</li> <li>Do identify what information is needed from the survey – what are you trying to further ascertain from the survey?</li> <li>Do identify the respondent target group – who do you intend to send the survey to?</li> <li>Do put together a list of questions in advance of creating the survey, this will help you think about the language, structure and type.</li> <li>Do keep questions simple and to the point - make your questions easy to understand by using simple everyday language that your respondent will understand. (However, if you are collecting data from expert it is OK to use Jargon that they will understand.)</li> <li>Do keep a balanced unbiased set of answer options. Writing good survey questions involves using an objective tone. <em>For example, if the answer option includes; ‘Very helpful’, ‘somewhat helpful’, ‘helpful’, …make sure you also include ‘somewhat unhelpful’, ‘unhelpful’, ‘very unhelpful’.</em></li> <li>Do give your questions context by setting the scene, so that there is no ambiguity. For example, How many times have you been to your registered GP surgery in the last 12 months?</li> <li>Create measurable answer options so that answers are not left to interpretation. For example, None, 1-2, 3-5, 6-8, 8 or more, Don’t Know.</li> <li>Do keep the survey and questions as short as possible to encourage higher completion rates.</li> <li>Do inform respondents of the survey’s purpose, who it is from, how long it will take and how their personal data will be handled. You can do this in an email or in a survey intro paragraph.</li> <li>Do follow <a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/collecting-personal-data/">Data Protection Top Tips</a> to ensure you are GDPR compliant.</li> </ul> <h3>Don't</h3> <ul> <li>Don’t make surveys too long otherwise people will not complete them. Instead consider sending quick one-question polls out on a regular basis instead of lengthy surveys.</li> <li>Don’t use words with unclear meanings – avoid phrases that are left to interpretation or have multiple meanings.</li> <li>Don’t give too many options to choose from in a list - 10 max and limit the number of ranking options to 6 max!</li> <li>Don’t have too many open-ended questions –i.e. cannot be answered with a "yes" or "no" response. These tend to take people more time and effort to complete and might make them drop out. You should use these questions sparingly and it is recommended to put them at the end of the survey and make them optional. For example, ‘any other comments’.</li> <li>Don’t use leading questions - Keep your survey questions neutral. Putting an opinion in your question prompt can influence respondents to answer in a way that doesn’t reflect how they really feel. For example, we think our customer service is fantastic, what do you think?</li> <li>Don’t ask for two things at one, also known as <a href="https://www.surveymonkey.com/curiosity/double-barrel-survey-question/?ut_source1=mp&ut_source2=writing_survey_questions">double barrelled questions</a> the best way is to avoid using ‘and’ in your question as this may be confusing. For example, Which cereal do you think is the healthiest and most delicious?</li> <li>Don’t collect unnecessary personal data, not every survey requires the person's name. Think about what is the minimum amount of data you require to inform your decisions. The survey responses should (ideally) be anonymous. You can read our <a href="/staff/tools-and-reference/web-guide/training-and-events/materials/top-tips/collecting-personal-data/">Collecting Personal Data Top tips</a>.</li> </ul> <h4><strong>Other survey best practice</strong></h4> <ul> <li><a href="/staff/tools-and-reference/web-guide/training-and-events/materials/accessibility/video-audio/">Make sure your survey is accessible to all</a></li> <li>Think about the best time to schedule survey, if you’re asking for feedback on a recent event you’ll want to follow up quickly while the event is still fresh in peoples’ minds.</li> <li>Do test the survey with a test group before you send it out.</li> <li>Offer incentives to respondents to ensure they compete the survey.</li> <li>Send reminders to respondents to boost success rates.</li> <li>Invite respondents to see the results of the surveys as a public report.</li> <li>Inform respondents of any positive actions that have been taken as a result of their survey feedback so they are involved throughout the process.</li> <li>Use display logic to show and hide questions from respondents so that they do not see unnecesary questions.</li> <li>Use a progress bar to show respondents how far through the survey they are, this helps people know how much more there is left to go. </li> </ul> <h4>Further help</h4> <ul> <li>You can read <a href="https://www.qualtrics.com/blog/10-tips-for-building-effective-surveys/" target="_blank" title="Qualtrics 10 tips for building effective surveys link opens in a new window">Qualtrics 10 tips for building effective surveys</a>.</li> <li>Contact your <a href="/staff/tools-and-reference/web-guide/contact-us/">Faculty Web Officer </a></li> <li><a href="/staff/tools-and-reference/web-guide/tools/qualtrics/">Instructions for building surveys in Qualtrics</a></li> </ul> </div> <div class="highlight"> <a href="https://imperial.eu.qualtrics.com/ControlPanel/" class="btn" target="_blank"><span>Login to Qualtrics</span><svg role="img" aria-hidden="true" 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