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AdSense Custom Search Ads  |  Google for Developers

<!doctype html> <html lang="en" dir="ltr"> <head> <meta name="google-signin-client-id" content="721724668570-nbkv1cfusk7kk4eni4pjvepaus73b13t.apps.googleusercontent.com"> <meta name="google-signin-scope" content="profile email https://www.googleapis.com/auth/developerprofiles https://www.googleapis.com/auth/developerprofiles.award"> <meta property="og:site_name" content="Google for Developers"> <meta property="og:type" content="website"><meta name="theme-color" content="#1a73e8"><meta charset="utf-8"> <meta content="IE=Edge" http-equiv="X-UA-Compatible"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="manifest" href="/_pwa/developers/manifest.json" crossorigin="use-credentials"> <link rel="preconnect" href="//www.gstatic.com" crossorigin> <link rel="preconnect" href="//fonts.gstatic.com" crossorigin> <link rel="preconnect" href="//fonts.googleapis.com" crossorigin> <link rel="preconnect" href="//apis.google.com" crossorigin> <link rel="preconnect" href="//www.google-analytics.com" crossorigin><link rel="stylesheet" href="//fonts.googleapis.com/css?family=Google+Sans:400,500|Roboto:400,400italic,500,500italic,700,700italic|Roboto+Mono:400,500,700&display=swap"> <link rel="stylesheet" href="//fonts.googleapis.com/css2?family=Material+Icons&family=Material+Symbols+Outlined&display=block"><link rel="stylesheet" href="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/css/app.css"> <link rel="shortcut icon" href="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/favicon-new.png"> <link rel="apple-touch-icon" href="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/touchicon-180-new.png"><link rel="canonical" href="https://developers.google.com/custom-search-ads"><link rel="search" type="application/opensearchdescription+xml" title="Google for Developers" href="https://developers.google.com/s/opensearch.xml"> <link rel="alternate" hreflang="en" href="https://developers.google.com/custom-search-ads" /><link rel="alternate" hreflang="x-default" href="https://developers.google.com/custom-search-ads" /><link rel="alternate" hreflang="ar" href="https://developers.google.com/custom-search-ads?hl=ar" /><link rel="alternate" hreflang="bn" href="https://developers.google.com/custom-search-ads?hl=bn" /><link rel="alternate" hreflang="zh-Hans" href="https://developers.google.com/custom-search-ads?hl=zh-cn" /><link rel="alternate" hreflang="zh-Hant" href="https://developers.google.com/custom-search-ads?hl=zh-tw" /><link rel="alternate" hreflang="fa" href="https://developers.google.com/custom-search-ads?hl=fa" /><link rel="alternate" hreflang="fr" href="https://developers.google.com/custom-search-ads?hl=fr" /><link rel="alternate" hreflang="de" href="https://developers.google.com/custom-search-ads?hl=de" /><link rel="alternate" hreflang="he" href="https://developers.google.com/custom-search-ads?hl=he" /><link rel="alternate" hreflang="hi" href="https://developers.google.com/custom-search-ads?hl=hi" /><link rel="alternate" hreflang="id" href="https://developers.google.com/custom-search-ads?hl=id" /><link rel="alternate" hreflang="it" href="https://developers.google.com/custom-search-ads?hl=it" /><link rel="alternate" hreflang="ja" href="https://developers.google.com/custom-search-ads?hl=ja" /><link rel="alternate" hreflang="ko" href="https://developers.google.com/custom-search-ads?hl=ko" /><link rel="alternate" hreflang="pl" href="https://developers.google.com/custom-search-ads?hl=pl" /><link rel="alternate" hreflang="pt-BR" href="https://developers.google.com/custom-search-ads?hl=pt-br" /><link rel="alternate" hreflang="ru" href="https://developers.google.com/custom-search-ads?hl=ru" /><link rel="alternate" hreflang="es-419" href="https://developers.google.com/custom-search-ads?hl=es-419" /><link rel="alternate" hreflang="th" href="https://developers.google.com/custom-search-ads?hl=th" /><link rel="alternate" hreflang="tr" href="https://developers.google.com/custom-search-ads?hl=tr" /><link rel="alternate" hreflang="vi" href="https://developers.google.com/custom-search-ads?hl=vi" /><title>AdSense Custom Search Ads &nbsp;|&nbsp; Google for Developers</title> <meta property="og:title" content="AdSense Custom Search Ads &nbsp;|&nbsp; Google for Developers"><meta name="description" content="Get an overview of the product and links to information about implementing it for the web, Android, and iOS. "> <meta property="og:description" content="Get an overview of the product and links to information about implementing it for the web, Android, and iOS. "><meta property="og:url" content="https://developers.google.com/custom-search-ads"><meta property="og:image" content="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/opengraph/google-blue.png"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="675"><meta property="og:locale" content="en"><meta name="twitter:card" content="summary_large_image"><script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "headline": "" } </script> <link rel="stylesheet" href="/extras.css"></head> <body class="" template="landing" theme="google-blue" type="article" layout="full" concierge='hide' pending> <devsite-progress type="indeterminate" id="app-progress"></devsite-progress> <section class="devsite-wrapper"> <devsite-cookie-notification-bar></devsite-cookie-notification-bar><devsite-header role="banner"> <div class="devsite-header--inner nocontent"> <div class="devsite-top-logo-row-wrapper-wrapper"> <div class="devsite-top-logo-row-wrapper"> <div class="devsite-top-logo-row"> <button type="button" id="devsite-hamburger-menu" class="devsite-header-icon-button button-flat material-icons gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Navigation menu button" visually-hidden aria-label="Open menu"> </button> <div class="devsite-product-name-wrapper"> <a href="https://developers.google.com/custom-search-ads"> <div class="devsite-product-logo-container" size="medium" > <picture> <img class="devsite-product-logo" alt="AdSense Custom Search Ads" src="https://www.gstatic.com/images/branding/product/2x/adsense_64dp.png" srcset=" https://www.gstatic.com/images/branding/product/2x/adsense_64dp.png" sizes="64px" loading="lazy" > </picture> </div> </a> <span class="devsite-product-name"> <ul class="devsite-breadcrumb-list" > <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/custom-search-ads" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="AdSense Custom Search Ads" > <h1 class="devsite-product-name">AdSense Custom Search Ads</h1> </a> </li> </ul> </span> </div> <div class="devsite-top-logo-row-middle"> <div class="devsite-header-upper-tabs"> </div> <devsite-search enable-signin enable-search enable-suggestions enable-query-completion project-name="AdSense Custom Search Ads" tenant-name="Google for Developers" project-scope="/custom-search-ads" url-scoped="https://developers.google.com/s/results/custom-search-ads" > <form class="devsite-search-form" action="https://developers.google.com/s/results" method="GET"> <div class="devsite-search-container"> <button type="button" search-open class="devsite-search-button devsite-header-icon-button button-flat material-icons" aria-label="Open search"></button> <div class="devsite-searchbox"> <input aria-activedescendant="" aria-autocomplete="list" aria-label="Search" aria-expanded="false" aria-haspopup="listbox" autocomplete="off" class="devsite-search-field devsite-search-query" name="q" placeholder="Search" role="combobox" type="text" value="" > <div class="devsite-search-image material-icons" aria-hidden="true"> </div> <div class="devsite-search-shortcut-icon-container" aria-hidden="true"> <kbd class="devsite-search-shortcut-icon">/</kbd> </div> </div> </div> </form> <button type="button" search-close class="devsite-search-button devsite-header-icon-button button-flat material-icons" aria-label="Close search"></button> </devsite-search> </div> <devsite-language-selector> <ul role="presentation"> <li role="presentation"> <a role="menuitem" lang="en" >English</a> </li> <li role="presentation"> <a role="menuitem" lang="de" >Deutsch</a> </li> <li role="presentation"> <a role="menuitem" lang="es" >Español</a> </li> <li 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role="presentation"> <a role="menuitem" lang="bn" >বাংলা</a> </li> <li role="presentation"> <a role="menuitem" lang="th" >ภาษาไทย</a> </li> <li role="presentation"> <a role="menuitem" lang="zh_cn" >中文 – 简体</a> </li> <li role="presentation"> <a role="menuitem" lang="zh_tw" >中文 – 繁體</a> </li> <li role="presentation"> <a role="menuitem" lang="ja" >日本語</a> </li> <li role="presentation"> <a role="menuitem" lang="ko" >한국어</a> </li> </ul> </devsite-language-selector> <devsite-user enable-profiles fp-auth id="devsite-user"> <span class="button devsite-top-button" aria-hidden="true" visually-hidden>Sign in</span> </devsite-user> </div> </div> </div> <div class="devsite-collapsible-section devsite-header-no-lower-tabs "> <div class="devsite-header-background"> <div class="devsite-product-id-row" > <div class="devsite-product-description-row"> <div class="devsite-product-description"> Get an overview of the product and links to information about implementing it for the web, Android, and iOS. </div> </div> </div> <div class="devsite-product-platform-row"> <nav class="devsite-product-platform-nav devsite-nav" aria-label="Platforms"> <ul class="devsite-product-platform-nav-list"> <li class="devsite-platform-container"> <a href="https://developers.google.com/custom-search-ads/web" title="Web"> <div class="devsite-platform-icon-container" size="medium" > <picture> <img class="devsite-platform-icon" alt="Web" src="https://developers.google.com/static/site-assets/platform-html-color.svg" srcset=" /static/site-assets/platform-html-color.svg" sizes="48px" loading="lazy" > </picture> </div> </a> </li> <li class="devsite-platform-container"> <a href="https://developers.google.com/custom-search-ads/android" title="Android"> <div class="devsite-platform-icon-container" size="medium" > <picture> <img class="devsite-platform-icon" alt="Android" src="https://developers.google.com/static/site-assets/platform-android-color.svg" srcset=" /static/site-assets/platform-android-color.svg" sizes="48px" loading="lazy" > </picture> </div> </a> </li> <li class="devsite-platform-container"> <a href="https://developers.google.com/custom-search-ads/ios" title="iOS"> <div class="devsite-platform-icon-container" size="medium" > <picture> <img class="devsite-platform-icon" alt="iOS" src="https://developers.google.com/static/site-assets/platform-ios-color.svg" srcset=" /static/site-assets/platform-ios-color.svg" sizes="48px" loading="lazy" > </picture> </div> </a> </li> </ul> </nav> </div> </div> </div> </div> </devsite-header> <devsite-book-nav scrollbars hidden> <div class="devsite-book-nav-filter" hidden> <span class="filter-list-icon material-icons" aria-hidden="true"></span> <input type="text" placeholder="Filter" aria-label="Type to filter" role="searchbox"> <span class="filter-clear-button hidden" data-title="Clear filter" aria-label="Clear filter" role="button" tabindex="0"></span> </div> <nav class="devsite-book-nav devsite-nav nocontent" aria-label="Side menu"> <div class="devsite-mobile-header"> <button type="button" id="devsite-close-nav" class="devsite-header-icon-button button-flat material-icons gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Close navigation" aria-label="Close navigation"> </button> <div class="devsite-product-name-wrapper"> <a href="https://developers.google.com/custom-search-ads"> <div class="devsite-product-logo-container" size="medium" > <picture> <img class="devsite-product-logo" alt="AdSense Custom Search Ads" src="https://www.gstatic.com/images/branding/product/2x/adsense_64dp.png" srcset=" https://www.gstatic.com/images/branding/product/2x/adsense_64dp.png" sizes="64px" loading="lazy" > </picture> </div> </a> <span class="devsite-product-name"> <ul class="devsite-breadcrumb-list" > <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/custom-search-ads" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="AdSense Custom Search Ads" > AdSense Custom Search Ads </a> </li> </ul> </span> </div> </div> <div class="devsite-book-nav-wrapper"> <div class="devsite-mobile-nav-top"> <ul class="devsite-nav-list"> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" > <devsite-content> <article class="devsite-article"> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/ads" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Google Advertising Platforms" > Ads </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/adsense" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="4" track-type="globalNav" track-name="breadcrumb" track-metadata-position="4" track-metadata-eventdetail="AdSense" > AdSense </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/custom-search-ads" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="5" track-type="globalNav" track-name="breadcrumb" track-metadata-position="5" track-metadata-eventdetail="AdSense Custom Search Ads" > AdSense Custom Search Ads </a> </li> </ul> </div> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix devsite-no-page-title"> <section class="devsite-landing-row devsite-landing-row-1-up" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="the-ads-youve-been-searching-for" data-text="The ads you've been searching for" tabindex="0"> The ads you've been searching for </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> Monetize search results in your site, mobile site or mobile application just like Google. By adding just a few lines of code, we can match our highly targeted ads with your search results. You control the look and feel; we deliver the ads. When users click, you earn revenue. Apply for Custom Search Ads today. </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="adsense-ads-designed-for-search-results-pages" data-text="AdSense ads designed for search results pages" tabindex="0"> AdSense ads designed for search results pages </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="more-relevance-more-revenue" data-text="More Relevance, More Revenue" class="hide-from-toc no-link" tabindex="0"> More Relevance, More Revenue </h3> <div class="devsite-landing-row-item-description-content"> Custom Search Ads uses the search query to deliver highly targeted, relevant ads. The result is satisfied users and more revenue. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="as-seen-on-google" data-text="As Seen on Google" class="hide-from-toc no-link" tabindex="0"> As Seen on Google </h3> <div class="devsite-landing-row-item-description-content"> Leverage the expertise and unique ad formats found on Google while accessing our partner network of over one million advertisers. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="completely-customizable" data-text="Completely Customizable" class="hide-from-toc no-link" tabindex="0"> Completely Customizable </h3> <div class="devsite-landing-row-item-description-content"> Custom Search Ads can be customized to the look and feel of your site. Size, location, color and font are all in your control. </div> </div> </div> </div> </div> </div> </section> </div> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-notification > </devsite-notification> <div class="devsite-content-data"> <template class="devsite-content-data-template"> [[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[],[]] </template> </div> </devsite-content> </main> <devsite-footer-promos class="devsite-footer"> </devsite-footer-promos> <devsite-footer-linkboxes class="devsite-footer"> <nav class="devsite-footer-linkboxes nocontent" aria-label="Footer links"> <ul class="devsite-footer-linkboxes-list"> <li class="devsite-footer-linkbox "> <h3 class="devsite-footer-linkbox-heading no-link">Product Info</h3> <ul class="devsite-footer-linkbox-list"> <li class="devsite-footer-linkbox-item"> <a href="https://support.google.com/adsense/answer/7003954" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Link (index 1)" > Custom Search Ads Policies </a> </li> </ul> </li> <li class="devsite-footer-linkbox "> <h3 class="devsite-footer-linkbox-heading no-link">Programs</h3> <ul class="devsite-footer-linkbox-list"> <li class="devsite-footer-linkbox-item"> <a href="//www.womentechmakers.com" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Link (index 1)" > Women Techmakers </a> </li> <li class="devsite-footer-linkbox-item"> <a href="/community/gdg" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide 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