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gc"><div><h1 id="fcde" class="pw-post-title gs gt gu bf gv gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht hu bk" data-testid="storyTitle"><strong class="al">What if your ‘red’ is someone else’s ‘green’? Discover how this puzzling theory changes the branding game</strong></h1><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="hv hw hx hy hz ab"><div><div class="ab ia"><div><div class="bm" aria-hidden="false"><a href="https://saicharan05.medium.com/?source=post_page---byline--aa15c171959e--------------------------------" rel="noopener follow"><div class="l ib ic by id ie"><div class="l fj"><img alt="Saicharan Shetty" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*jDc753FZejeYSImTOMUDYg.jpeg" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="if by l dd de fs n ig ft"></div></div></div></a></div></div><div class="ih ab fj"><div><div class="bm" aria-hidden="false"><a href="https://medium.muz.li/?source=post_page---byline--aa15c171959e--------------------------------" rel="noopener ugc nofollow"><div class="l ii ij by id ik"><div class="l fj"><img alt="Muzli - Design Inspiration" class="l fd by br 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aria-hidden="true"><span class="bf b bg z du">·</span></span></div></div><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">6 min read</span><div class="jn jo l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div><span data-testid="storyPublishDate">Nov 10, 2024</span></div></span></div></span></div></div></div><div class="ab cp jp jq jr js jt ju jv jw jx jy jz ka kb kc kd ke"><div class="h k w fg fh q"><div class="ku l"><div class="ab q kv kw"><div class="pw-multi-vote-icon fj je kx ky kz"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerClapButton" 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12a9 9 0 1 1 18 0 9 9 0 0 1-18 0m9-10C6.477 2 2 6.477 2 12s4.477 10 10 10 10-4.477 10-10S17.523 2 12 2m3.376 10.416-4.599 3.066a.5.5 0 0 1-.777-.416V8.934a.5.5 0 0 1 .777-.416l4.599 3.066a.5.5 0 0 1 0 .832" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Listen</p></div></button></div></div></div></div></div></div></div></div><div class="bm" aria-hidden="false" aria-describedby="postFooterSocialMenu" aria-labelledby="postFooterSocialMenu"><div><div class="bm" aria-hidden="false"><button aria-controls="postFooterSocialMenu" aria-expanded="false" aria-label="Share Post" data-testid="headerSocialShareButton" class="af fk ah ai aj ak al me an ao ap ex mf mg lt mh mi mj mk ml s mm mn mo mp mq mr ms u mt mu mv"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><path fill="currentColor" fill-rule="evenodd" d="M15.218 4.931a.4.4 0 0 1-.118.132l.012.006a.45.45 0 0 1-.292.074.5.5 0 0 1-.3-.13l-2.02-2.02v7.07c0 .28-.23.5-.5.5s-.5-.22-.5-.5v-7.04l-2 2a.45.45 0 0 1-.57.04h-.02a.4.4 0 0 1-.16-.3.4.4 0 0 1 .1-.32l2.8-2.8a.5.5 0 0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Share</p></div></button></div></div></div></div></div></div></div></div></div><blockquote class="mw mx my"><p id="af25" class="mz na nb nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">As a high schooler, I once wondered, what if everyone sees colors differently than I do? What if the green I see is actually red for someone else, but because we’ve all been taught to call it “green,” we never notice the difference? It was a thought that fascinated me, and later, I discovered that this question taps into deep discussions about color perception, psychology, and even branding.</p></blockquote></div></div><div class="ny bh"><figure class="nz oa ob oc od ny bh paragraph-image"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*XPgThSxTOEilho4ISyFJcw.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*XPgThSxTOEilho4ISyFJcw.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*XPgThSxTOEilho4ISyFJcw.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*XPgThSxTOEilho4ISyFJcw.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*XPgThSxTOEilho4ISyFJcw.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*XPgThSxTOEilho4ISyFJcw.jpeg 1100w, https://miro.medium.com/v2/resize:fit:2400/format:webp/1*XPgThSxTOEilho4ISyFJcw.jpeg 2400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1200px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*XPgThSxTOEilho4ISyFJcw.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*XPgThSxTOEilho4ISyFJcw.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*XPgThSxTOEilho4ISyFJcw.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*XPgThSxTOEilho4ISyFJcw.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*XPgThSxTOEilho4ISyFJcw.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*XPgThSxTOEilho4ISyFJcw.jpeg 1100w, https://miro.medium.com/v2/resize:fit:2400/1*XPgThSxTOEilho4ISyFJcw.jpeg 2400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1200px"/><img alt="" class="bh md oe c" width="1200" height="630" loading="eager" role="presentation"/></picture><figcaption class="of ff og oh oi oj ok bf b bg z du"><em class="ol">Image by author</em></figcaption></figure></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="61e1" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk"><strong class="nc gv">The Inverted Spectrum</strong></p><p id="6d4f" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">This idea of color perception being subjective has intrigued philosophers and scientists for centuries. Known as the “inverted spectrum” theory, it proposes that two people could perceive colors completely differently (for example, one person’s red could be another’s green), but because they’ve learned to associate the same objects with the same names, they would never realize their experiences were different.</p><p id="5256" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Research into how color is perceived by different cultures and individuals supports this concept. Here are a few fascinating studies:</p><figure class="nz oa ob oc od ny oh oi paragraph-image"><div role="button" tabindex="0" class="on oo fj op bh oq"><div class="oh oi om"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*FxJOl3QI991CMjOPYulosg.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*FxJOl3QI991CMjOPYulosg.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*FxJOl3QI991CMjOPYulosg.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*FxJOl3QI991CMjOPYulosg.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*FxJOl3QI991CMjOPYulosg.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*FxJOl3QI991CMjOPYulosg.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*FxJOl3QI991CMjOPYulosg.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*FxJOl3QI991CMjOPYulosg.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*FxJOl3QI991CMjOPYulosg.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*FxJOl3QI991CMjOPYulosg.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*FxJOl3QI991CMjOPYulosg.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*FxJOl3QI991CMjOPYulosg.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*FxJOl3QI991CMjOPYulosg.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/1*FxJOl3QI991CMjOPYulosg.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oe c" width="700" height="368" loading="eager" role="presentation"/></picture></div></div><figcaption class="of ff og oh oi oj ok bf b bg z du"><em class="ol">Image by author</em></figcaption></figure><p id="337a" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">1. <strong class="nc gv">The Himba Tribe Study</strong></p><p id="74a6" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Researchers found that the Himba people of Namibia, who use only five color categories, perceive color differently from Westerners, who use eleven categories. For example, while they easily distinguish between subtle shades of green that would look identical to us, they struggle to differentiate between blue and green. This shows that language and cultural exposure can deeply affect how we see color.</p><p id="1e3f" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">2. <strong class="nc gv">Debi Roberson’s Research</strong></p><p id="e92f" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Studies on the Himba tribe revealed that the language you speak can influence how you perceive color. Since the Himba categorize colors differently, they spot certain shades faster than someone from a Western culture would. This supports the theory that color perception is shaped by cultural and linguistic factors.</p><p id="1595" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">3. <strong class="nc gv">Qualia and Color Inversion</strong></p><p id="1e11" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">“Qualia” refers to the subjective quality of experiences — like seeing color. Theories like the inverted spectrum propose that even though two people’s brains might process color differently, their behavior and use of language would make it impossible to detect. This philosophical exploration fuels debates in consciousness studies and the nature of perception.</p><p id="d1e9" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk"><strong class="nc gv">Do People Feel Colors Differently?</strong></p><p id="0413" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Brands understand that colors are loaded with emotional baggage, and they leverage this to create connections. Some brands choose colors that align with their message, while others build their narrative around the colors they’ve chosen. When a company decides on a color palette, they’re shaping how you feel every time you see their logo, advertisement, or product.</p><p id="e3cb" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk"><strong class="nc gv">Capitalism and Color: The Role in Design and Marketing</strong></p><p id="cb94" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Beyond evoking emotions, color also plays a critical role in user experience design and marketing. In an era of information overload, the right color can make a brand stand out in a crowded space. Minimalist designs with bold, clear color choices are highly effective in a fast-moving digital world where users scroll rapidly through content.</p><p id="7dd5" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Brands with festive ads — Coca Cola in India during Diwali, Coca Cola in the west during Christmas.</p><p id="0bd3" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk"><strong class="nc gv">Colors in Social Media and Digital Branding</strong></p><p id="009d" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Visual strategy is at the heart of social media success. Companies like Instagram and Pinterest have taught us that consumers respond to visually striking content. Color is often the first thing that grabs attention, but it’s how that color is paired with other elements — like typography, layout, and imagery — that keeps people engaged. The rise of minimalist design in packaging and advertising comes from the understanding that clean, simple designs stand out in the fast-paced world of digital content.</p><p id="8ad7" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk"><strong class="nc gv">Conclusion: The Power of Perception and Color in Branding</strong></p><p id="414f" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Colors are not just wavelengths; they’re emotional triggers that brands use to connect with their audience. Whether you see red as I see it is not the point. What matters is how a brand makes you feel when you see red or any other color. Brands understand that colors are emotionally charged, and they use this knowledge to their advantage — particularly during festive seasons.</p><p id="9703" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Take, for example, <strong class="nc gv">Diwali</strong> in India and <strong class="nc gv">Christmas</strong> in the West. Both holidays feature the color red, but the emotional undertones and complementary colors differ. During Diwali, brands lean heavily on red and gold, which symbolize prosperity, new beginnings, and wealth. Gold reflects the cultural importance of buying new items during this time, including gold jewelry and luxurious attire. It signifies opulence and light, aligning with Diwali’s festive and spiritual essence.</p></div></div><div class="ny bh"><figure class="nz oa ob oc od ny bh paragraph-image"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:2400/format:webp/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 2400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1200px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 1100w, https://miro.medium.com/v2/resize:fit:2400/1*DAs98nsSaOuLAp2OVfiuQQ.jpeg 2400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1200px"/><img alt="" class="bh md oe c" width="1200" height="630" loading="eager" role="presentation"/></picture><figcaption class="of ff og oh oi oj ok bf b bg z du"><em class="ol">Image by author</em></figcaption></figure></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="28b5" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">As Christmas approaches, the color red is paired with green, gold, and silver to evoke warmth, tradition, and festive joy. The use of green during Christmas, symbolizing evergreens and renewal, complements red’s association with warmth and love. Silver and gold, in this context, bring a touch of celebration and grandeur, similar to Diwali. Despite the overlap in the use of red, these festivals evoke distinct emotional responses due to the way colors are paired with cultural elements.</p><p id="df28" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Brands also adapt color palettes to different seasons and climates, especially in India, where the weather and cultural festivals vary significantly throughout the year. For instance:</p><p id="a797" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">• <strong class="nc gv">Spring and Holi</strong>: Bright, playful colors such as yellow, pink, and blue dominate marketing campaigns around Holi, reflecting the vibrancy of spring and the festival of colors. These hues symbolize joy, new life, and energy, aligning perfectly with the Holi spirit.</p><ul class=""><li id="a89f" class="mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx or os ot bk"><strong class="nc gv">Monsoon and Raksha Bandhan</strong>: As the monsoon season brings a more muted atmosphere, brands often introduce colors like muted blues and earthy tones for campaigns around Raksha Bandhan. These shades reflect the season’s calmness, while still bringing in warmth for family-oriented celebrations.</li></ul></div></div><div class="ny bh"><figure class="nz oa ob oc od ny bh paragraph-image"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 1100w, https://miro.medium.com/v2/resize:fit:2400/format:webp/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 2400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1200px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 1100w, https://miro.medium.com/v2/resize:fit:2400/1*QJUdsaNZQqfuQW0Z0znL2w.jpeg 2400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1200px"/><img alt="" class="bh md oe c" width="1200" height="630" loading="eager" role="presentation"/></picture><figcaption class="of ff og oh oi oj ok bf b bg z du"><em class="ol">Image by author</em></figcaption></figure></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="1b65" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk"><strong class="nc gv">Emotional Responses to Colors: Data and Research Insights</strong></p><p id="7ac3" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Numerous studies have delved into how specific colors trigger emotional responses. According to a research report from the <strong class="nc gv">Institute for Color Research</strong>, people make a subconscious judgment about a product within 90 seconds of their initial interaction with it, and up to 90% of that assessment is based on color alone. This explains why brands are so meticulous about their color choices. When paired with other visual elements such as typography and layout, the right color can significantly enhance brand recall and influence purchasing decisions.</p><p id="88c9" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">Furthermore, research published by <strong class="nc gv">Colorcom</strong> shows that colors can increase brand recognition by up to 80%, which is crucial for building a loyal customer base. This explains why brands use consistent color schemes across all touchpoints, especially during high-stakes seasons like Diwali, Christmas, and Valentine’s Day.</p><p id="77c2" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">In conclusion, whether it’s festive red during Diwali or cozy, warm tones during winter, color plays an integral role in how brands connect with consumers. It’s not just about the visual appeal; it’s about creating emotional resonance. By understanding the cultural, psychological, and seasonal significance of colors, brands can build deeper, more meaningful relationships with their audience, ensuring that their message is not just seen but also felt.</p><p id="5647" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk"><strong class="nc gv">Sources:</strong></p><p id="30aa" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">• <a class="af ou" href="https://www.sfu.ca/~kathleea/Inverted%20Spectrum.html" rel="noopener ugc nofollow" target="_blank">Inverted Spectrum Study</a></p><p id="a44f" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">• <a class="af ou" href="https://en.wikipedia.org/wiki/Inverted_spectrum" rel="noopener ugc nofollow" target="_blank">Wikipedia: Inverted Spectrum</a></p><p id="1518" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">• <a class="af ou" href="https://plato.stanford.edu/entries/qualia-inverted/" rel="noopener ugc nofollow" target="_blank">Qualia and Color Perception</a></p><p id="1b7a" class="pw-post-body-paragraph mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx gn bk">• <a class="af ou" href="https://gondwana-collection.com/blog/how-do-namibian-himbas-see-colour" rel="noopener ugc nofollow" target="_blank">Himba Tribe Color Study</a></p><ul class=""><li id="44c6" class="mz na gu nc b nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx or os ot bk"><a class="af ou" href="https://spotlight.leeds.ac.uk/world-changers/colour/" rel="noopener ugc nofollow" target="_blank">World Changers in Color</a></li></ul><div class="ov ow ox oy oz pa"><a href="https://www.foreplay.co/post/seasonal-colours-in-advertising?source=post_page-----aa15c171959e--------------------------------" rel="noopener ugc nofollow" target="_blank"><div class="pb ab ix"><div class="pc ab co cb pd pe"><h2 class="bf gv io z jf pf jh ji pg jk jm gt bk">Psycology behind colours and seasonality in ads</h2><div class="ph l"><h3 class="bf b io z jf pf jh ji pg jk jm du">Advertisers have always incorporated colour strategy in their branding and marketing, we've collected the how and why…</h3></div><div class="pi l"><p class="bf b dv z jf pf jh ji pg jk jm du">www.foreplay.co</p></div></div><div class="pj l"><div class="pk l pl pm pn pj po md pa"></div></div></div></a></div></div></div></div><div class="ab cb pp pq pr ps" role="separator"><span class="pt by bm pu pv pw"></span><span class="pt by bm pu pv pw"></span><span class="pt by bm pu pv"></span></div><div class="gn go gp gq gr"><div class="ny"><div class="ab cb"><div class="ly px lz py ma pz cf qa cg qb ci bh"><figure class="nz oa ob oc od ny qd qe paragraph-image"><a href="https://muz.li"><div class="oh oi qc"><picture><source 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(max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 1000px"/><img alt="" class="bh md oe c" width="1000" height="590" loading="eager" role="presentation"/></picture></div></a></figure></div></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="qf qg ab ja"><div class="ph ab"><a class="qh ay am ao" href="https://medium.com/tag/design?source=post_page-----aa15c171959e--------------------------------" rel="noopener follow"><div class="qi fj cx qj ge qk ql bf b bg z bk qm">Design</div></a></div><div class="ph ab"><a class="qh ay am ao" href="https://medium.com/tag/branding?source=post_page-----aa15c171959e--------------------------------" rel="noopener follow"><div class="qi fj cx qj ge qk ql bf b bg z bk qm">Branding</div></a></div><div class="ph ab"><a class="qh ay am ao" href="https://medium.com/tag/psychology?source=post_page-----aa15c171959e--------------------------------" rel="noopener follow"><div class="qi fj cx qj ge qk ql bf b bg z bk qm">Psychology</div></a></div><div class="ph ab"><a class="qh ay am ao" href="https://medium.com/tag/human-behavior?source=post_page-----aa15c171959e--------------------------------" rel="noopener follow"><div class="qi fj cx qj ge qk ql bf b bg z bk qm">Human Behavior</div></a></div><div class="ph ab"><a class="qh ay am ao" href="https://medium.com/tag/colors?source=post_page-----aa15c171959e--------------------------------" rel="noopener follow"><div class="qi fj cx qj ge qk ql bf b bg z bk qm">Colors</div></a></div></div></div></div><div class="l"></div><footer class="qn pq qo qp qq ab q qr ik c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp qs"><div class="ab q kv"><div class="qt l"><span class="l qu qv qw e d"><div class="ab q kv kw"><div 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It was a thought that fascinated me, and later, I discovered that this question taps into deep discussions about color perception, psychology, and even branding.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*XPgThSxTOEilho4ISyFJcw.jpeg":{"__typename":"ImageMetadata","id":"1*XPgThSxTOEilho4ISyFJcw.jpeg","originalHeight":630,"originalWidth":1200,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:7060c6a627a3_2":{"__typename":"Paragraph","id":"7060c6a627a3_2","name":"e43f","type":"IMG","href":null,"layout":"FULL_WIDTH","metadata":{"__ref":"ImageMetadata:1*XPgThSxTOEilho4ISyFJcw.jpeg"},"text":"Image by author","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"EM","start":0,"end":15,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_3":{"__typename":"Paragraph","id":"7060c6a627a3_3","name":"61e1","type":"P","href":null,"layout":null,"metadata":null,"text":"The Inverted Spectrum","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":21,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_4":{"__typename":"Paragraph","id":"7060c6a627a3_4","name":"6d4f","type":"P","href":null,"layout":null,"metadata":null,"text":"This idea of color perception being subjective has intrigued philosophers and scientists for centuries. Known as the “inverted spectrum” theory, it proposes that two people could perceive colors completely differently (for example, one person’s red could be another’s green), but because they’ve learned to associate the same objects with the same names, they would never realize their experiences were different.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_5":{"__typename":"Paragraph","id":"7060c6a627a3_5","name":"5256","type":"P","href":null,"layout":null,"metadata":null,"text":"Research into how color is perceived by different cultures and individuals supports this concept. Here are a few fascinating studies:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*FxJOl3QI991CMjOPYulosg.jpeg":{"__typename":"ImageMetadata","id":"1*FxJOl3QI991CMjOPYulosg.jpeg","originalHeight":630,"originalWidth":1200,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:7060c6a627a3_6":{"__typename":"Paragraph","id":"7060c6a627a3_6","name":"22a7","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*FxJOl3QI991CMjOPYulosg.jpeg"},"text":"Image by author","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"EM","start":0,"end":15,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_7":{"__typename":"Paragraph","id":"7060c6a627a3_7","name":"337a","type":"P","href":null,"layout":null,"metadata":null,"text":"1. The Himba Tribe Study","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":3,"end":24,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_8":{"__typename":"Paragraph","id":"7060c6a627a3_8","name":"74a6","type":"P","href":null,"layout":null,"metadata":null,"text":"Researchers found that the Himba people of Namibia, who use only five color categories, perceive color differently from Westerners, who use eleven categories. For example, while they easily distinguish between subtle shades of green that would look identical to us, they struggle to differentiate between blue and green. This shows that language and cultural exposure can deeply affect how we see color.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_9":{"__typename":"Paragraph","id":"7060c6a627a3_9","name":"1e3f","type":"P","href":null,"layout":null,"metadata":null,"text":"2. Debi Roberson’s Research","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":3,"end":27,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_10":{"__typename":"Paragraph","id":"7060c6a627a3_10","name":"e92f","type":"P","href":null,"layout":null,"metadata":null,"text":"Studies on the Himba tribe revealed that the language you speak can influence how you perceive color. Since the Himba categorize colors differently, they spot certain shades faster than someone from a Western culture would. This supports the theory that color perception is shaped by cultural and linguistic factors.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_11":{"__typename":"Paragraph","id":"7060c6a627a3_11","name":"1595","type":"P","href":null,"layout":null,"metadata":null,"text":"3. Qualia and Color Inversion","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":3,"end":29,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_12":{"__typename":"Paragraph","id":"7060c6a627a3_12","name":"1e11","type":"P","href":null,"layout":null,"metadata":null,"text":"“Qualia” refers to the subjective quality of experiences — like seeing color. Theories like the inverted spectrum propose that even though two people’s brains might process color differently, their behavior and use of language would make it impossible to detect. This philosophical exploration fuels debates in consciousness studies and the nature of perception.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_13":{"__typename":"Paragraph","id":"7060c6a627a3_13","name":"d1e9","type":"P","href":null,"layout":null,"metadata":null,"text":"Do People Feel Colors Differently?","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":34,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_14":{"__typename":"Paragraph","id":"7060c6a627a3_14","name":"0413","type":"P","href":null,"layout":null,"metadata":null,"text":"Brands understand that colors are loaded with emotional baggage, and they leverage this to create connections. Some brands choose colors that align with their message, while others build their narrative around the colors they’ve chosen. When a company decides on a color palette, they’re shaping how you feel every time you see their logo, advertisement, or product.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_15":{"__typename":"Paragraph","id":"7060c6a627a3_15","name":"e3cb","type":"P","href":null,"layout":null,"metadata":null,"text":"Capitalism and Color: The Role in Design and Marketing","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":54,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_16":{"__typename":"Paragraph","id":"7060c6a627a3_16","name":"cb94","type":"P","href":null,"layout":null,"metadata":null,"text":"Beyond evoking emotions, color also plays a critical role in user experience design and marketing. In an era of information overload, the right color can make a brand stand out in a crowded space. Minimalist designs with bold, clear color choices are highly effective in a fast-moving digital world where users scroll rapidly through content.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_17":{"__typename":"Paragraph","id":"7060c6a627a3_17","name":"7dd5","type":"P","href":null,"layout":null,"metadata":null,"text":"Brands with festive ads — Coca Cola in India during Diwali, Coca Cola in the west during Christmas.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_18":{"__typename":"Paragraph","id":"7060c6a627a3_18","name":"0bd3","type":"P","href":null,"layout":null,"metadata":null,"text":"Colors in Social Media and Digital Branding","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":43,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_19":{"__typename":"Paragraph","id":"7060c6a627a3_19","name":"009d","type":"P","href":null,"layout":null,"metadata":null,"text":"Visual strategy is at the heart of social media success. Companies like Instagram and Pinterest have taught us that consumers respond to visually striking content. Color is often the first thing that grabs attention, but it’s how that color is paired with other elements — like typography, layout, and imagery — that keeps people engaged. The rise of minimalist design in packaging and advertising comes from the understanding that clean, simple designs stand out in the fast-paced world of digital content.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_20":{"__typename":"Paragraph","id":"7060c6a627a3_20","name":"8ad7","type":"P","href":null,"layout":null,"metadata":null,"text":"Conclusion: The Power of Perception and Color in Branding","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":57,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_21":{"__typename":"Paragraph","id":"7060c6a627a3_21","name":"414f","type":"P","href":null,"layout":null,"metadata":null,"text":"Colors are not just wavelengths; they’re emotional triggers that brands use to connect with their audience. Whether you see red as I see it is not the point. What matters is how a brand makes you feel when you see red or any other color. Brands understand that colors are emotionally charged, and they use this knowledge to their advantage — particularly during festive seasons.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_22":{"__typename":"Paragraph","id":"7060c6a627a3_22","name":"9703","type":"P","href":null,"layout":null,"metadata":null,"text":"Take, for example, Diwali in India and Christmas in the West. Both holidays feature the color red, but the emotional undertones and complementary colors differ. During Diwali, brands lean heavily on red and gold, which symbolize prosperity, new beginnings, and wealth. Gold reflects the cultural importance of buying new items during this time, including gold jewelry and luxurious attire. It signifies opulence and light, aligning with Diwali’s festive and spiritual essence.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":19,"end":25,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":39,"end":48,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*DAs98nsSaOuLAp2OVfiuQQ.jpeg":{"__typename":"ImageMetadata","id":"1*DAs98nsSaOuLAp2OVfiuQQ.jpeg","originalHeight":630,"originalWidth":1200,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:7060c6a627a3_23":{"__typename":"Paragraph","id":"7060c6a627a3_23","name":"66e1","type":"IMG","href":null,"layout":"FULL_WIDTH","metadata":{"__ref":"ImageMetadata:1*DAs98nsSaOuLAp2OVfiuQQ.jpeg"},"text":"Image by author","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"EM","start":0,"end":15,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_24":{"__typename":"Paragraph","id":"7060c6a627a3_24","name":"28b5","type":"P","href":null,"layout":null,"metadata":null,"text":"As Christmas approaches, the color red is paired with green, gold, and silver to evoke warmth, tradition, and festive joy. The use of green during Christmas, symbolizing evergreens and renewal, complements red’s association with warmth and love. Silver and gold, in this context, bring a touch of celebration and grandeur, similar to Diwali. Despite the overlap in the use of red, these festivals evoke distinct emotional responses due to the way colors are paired with cultural elements.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_25":{"__typename":"Paragraph","id":"7060c6a627a3_25","name":"df28","type":"P","href":null,"layout":null,"metadata":null,"text":"Brands also adapt color palettes to different seasons and climates, especially in India, where the weather and cultural festivals vary significantly throughout the year. For instance:","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_26":{"__typename":"Paragraph","id":"7060c6a627a3_26","name":"a797","type":"P","href":null,"layout":null,"metadata":null,"text":"• Spring and Holi: Bright, playful colors such as yellow, pink, and blue dominate marketing campaigns around Holi, reflecting the vibrancy of spring and the festival of colors. These hues symbolize joy, new life, and energy, aligning perfectly with the Holi spirit.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":2,"end":17,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_27":{"__typename":"Paragraph","id":"7060c6a627a3_27","name":"a89f","type":"ULI","href":null,"layout":null,"metadata":null,"text":"Monsoon and Raksha Bandhan: As the monsoon season brings a more muted atmosphere, brands often introduce colors like muted blues and earthy tones for campaigns around Raksha Bandhan. These shades reflect the season’s calmness, while still bringing in warmth for family-oriented celebrations.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":26,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*QJUdsaNZQqfuQW0Z0znL2w.jpeg":{"__typename":"ImageMetadata","id":"1*QJUdsaNZQqfuQW0Z0znL2w.jpeg","originalHeight":630,"originalWidth":1200,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:7060c6a627a3_28":{"__typename":"Paragraph","id":"7060c6a627a3_28","name":"efc1","type":"IMG","href":null,"layout":"FULL_WIDTH","metadata":{"__ref":"ImageMetadata:1*QJUdsaNZQqfuQW0Z0znL2w.jpeg"},"text":"Image by author","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"EM","start":0,"end":15,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_29":{"__typename":"Paragraph","id":"7060c6a627a3_29","name":"1b65","type":"P","href":null,"layout":null,"metadata":null,"text":"Emotional Responses to Colors: Data and Research Insights","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":57,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_30":{"__typename":"Paragraph","id":"7060c6a627a3_30","name":"7ac3","type":"P","href":null,"layout":null,"metadata":null,"text":"Numerous studies have delved into how specific colors trigger emotional responses. According to a research report from the Institute for Color Research, people make a subconscious judgment about a product within 90 seconds of their initial interaction with it, and up to 90% of that assessment is based on color alone. This explains why brands are so meticulous about their color choices. When paired with other visual elements such as typography and layout, the right color can significantly enhance brand recall and influence purchasing decisions.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":123,"end":151,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_31":{"__typename":"Paragraph","id":"7060c6a627a3_31","name":"88c9","type":"P","href":null,"layout":null,"metadata":null,"text":"Furthermore, research published by Colorcom shows that colors can increase brand recognition by up to 80%, which is crucial for building a loyal customer base. This explains why brands use consistent color schemes across all touchpoints, especially during high-stakes seasons like Diwali, Christmas, and Valentine’s Day.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":35,"end":43,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_32":{"__typename":"Paragraph","id":"7060c6a627a3_32","name":"77c2","type":"P","href":null,"layout":null,"metadata":null,"text":"In conclusion, whether it’s festive red during Diwali or cozy, warm tones during winter, color plays an integral role in how brands connect with consumers. It’s not just about the visual appeal; it’s about creating emotional resonance. By understanding the cultural, psychological, and seasonal significance of colors, brands can build deeper, more meaningful relationships with their audience, ensuring that their message is not just seen but also felt.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_33":{"__typename":"Paragraph","id":"7060c6a627a3_33","name":"5647","type":"P","href":null,"layout":null,"metadata":null,"text":"Sources:","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":8,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_34":{"__typename":"Paragraph","id":"7060c6a627a3_34","name":"30aa","type":"P","href":null,"layout":null,"metadata":null,"text":"• Inverted Spectrum Study","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":2,"end":25,"href":"https:\u002F\u002Fwww.sfu.ca\u002F~kathleea\u002FInverted%20Spectrum.html","anchorType":"LINK","userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_35":{"__typename":"Paragraph","id":"7060c6a627a3_35","name":"a44f","type":"P","href":null,"layout":null,"metadata":null,"text":"• Wikipedia: Inverted Spectrum","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":2,"end":30,"href":"https:\u002F\u002Fen.wikipedia.org\u002Fwiki\u002FInverted_spectrum","anchorType":"LINK","userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:7060c6a627a3_36":{"__typename":"Paragraph","id":"7060c6a627a3_36","name":"1518","type":"P","href":null,"layout":null,"metadata":null,"text":"• Qualia and Color 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