Impression-level ad revenue | Android

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data-category="Site-Wide Custom Events" data-label="Tab: SDK" track-name="sdk" data-category="Site-Wide Custom Events" data-label="Responsive Tab: SDK" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> SDK </a> </li> <li class="devsite-nav-item"> <a href="//github.com/googleads/googleads-mobile-android-examples" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Samples" track-name="samples" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Samples" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> Samples </a> </li> <li class="devsite-nav-item"> <a href="/admob/support" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Support" track-name="support" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Support" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> Support </a> </li> </ul> </div> <div class="devsite-mobile-nav-bottom"> <ul class="devsite-nav-list" menu="_book"> <li class="devsite-nav-item"><a href="/admob/android/quick-start" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/quick-start" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/quick-start" >Get started</a></li> <li class="devsite-nav-item devsite-nav-new"><a href="/admob/android/deprecation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/deprecation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/deprecation" >Deprecation and sunset</a></li> <li class="devsite-nav-item"><a href="/admob/android/migration" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/migration" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/migration" >SDK migration</a></li> <li class="devsite-nav-item"><a href="/admob/android/test-ads" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/test-ads" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/test-ads" >Enable test ads</a></li> <li class="devsite-nav-item devsite-nav-beta"><a href="/admob/android/optimize-initialization" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/optimize-initialization" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/optimize-initialization" >Optimize initialization and ad loading (Beta)</a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> Ad formats </div></li> <li class="devsite-nav-item"><a href="/admob/android/app-open" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/app-open" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/app-open" >App open</a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Banner </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/banner" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/banner" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/banner" >Get started</a></li><li class="devsite-nav-item"><a href="/admob/android/banner/inline-adaptive" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/banner/inline-adaptive" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/banner/inline-adaptive" >Inline adaptive</a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/admob/android/banner/collapsible" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/banner/collapsible" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/banner/collapsible" >Collapsible (Beta)</a></li><li class="devsite-nav-item"><a href="/admob/android/banner/fixed-size" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/banner/fixed-size" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/banner/fixed-size" >Fixed size</a></li><li class="devsite-nav-item devsite-nav-deprecated"><a href="/admob/android/banner/smart" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/banner/smart" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/banner/smart" >Smart</a></li></ul></div></li> <li class="devsite-nav-item"><a href="/admob/android/interstitial" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/interstitial" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/interstitial" >Interstitial</a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Native </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/native" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/native" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/native" >Load an ad</a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Display an ad </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/native/advanced" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/native/advanced" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/native/advanced" >Small and medium-sized ads</a></li><li class="devsite-nav-item"><a href="/admob/android/native/full-screen" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/native/full-screen" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/native/full-screen" >Full screen ads</a></li><li class="devsite-nav-item"><a href="/admob/android/native/templates" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/native/templates" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/native/templates" >Native templates</a></li></ul></div></li><li class="devsite-nav-item"><a href="/admob/android/native/validator" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/native/validator" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/native/validator" >Native Validator</a></li><li class="devsite-nav-item"><a href="/admob/android/native/options" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/native/options" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/native/options" >Native ad options</a></li><li class="devsite-nav-item"><a href="/admob/android/native/video-ads" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/native/video-ads" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/native/video-ads" >Native video ads</a></li></ul></div></li> <li class="devsite-nav-item"><a href="/admob/android/rewarded" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/rewarded" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/rewarded" >Rewarded</a></li> <li class="devsite-nav-item devsite-nav-beta"><a href="/admob/android/rewarded-interstitial" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/rewarded-interstitial" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/rewarded-interstitial" >Rewarded interstitial</a></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Mediation </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/mediation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation" >Get started</a></li><li class="devsite-nav-item"><a href="/admob/android/choose-networks" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/choose-networks" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/choose-networks" >Choose networks</a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Integrate partner networks </div><ul class="devsite-nav-section"><li class="devsite-nav-item devsite-nav-deprecated"><a href="/admob/android/mediation/adcolony" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/adcolony" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/adcolony" >AdColony</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/adfalcon" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/adfalcon" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/adfalcon" >AdFalcon</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/applovin" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/applovin" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/applovin" >AppLovin</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/chartboost" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/chartboost" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/chartboost" >Chartboost</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/dt-exchange" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/dt-exchange" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/dt-exchange" >DT Exchange (previously Fyber)</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/flurry" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/flurry" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/flurry" >Flurry</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/imobile" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/imobile" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/imobile" >i-mobile</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/inmobi" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/inmobi" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/inmobi" >InMobi</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/ironsource" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/ironsource" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/ironsource" >ironSource</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/leadbolt" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/leadbolt" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/leadbolt" >Leadbolt</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/liftoff-monetize" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/liftoff-monetize" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/liftoff-monetize" >Liftoff Monetize (previously Vungle)</a></li><li class="devsite-nav-item devsite-nav-beta"><a href="/admob/android/mediation/line" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/line" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/line" >Line</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/lg" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/lg" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/lg" >LG U+AD</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/maio" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/maio" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/maio" >maio</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/meta" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/meta" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/meta" >Meta Audience Network (previously Facebook)</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/mintegral" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/mintegral" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/mintegral" >Mintegral</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/mobfox" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/mobfox" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/mobfox" >MobFox</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/mytarget" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/mytarget" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/mytarget" >myTarget</a></li><li class="devsite-nav-item devsite-nav-deprecated"><a href="/admob/android/mediation/nend" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/nend" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/nend" >nend</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/pangle" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/pangle" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/pangle" >Pangle</a></li><li class="devsite-nav-item devsite-nav-deprecated"><a href="/admob/android/mediation/tapjoy" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/tapjoy" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/tapjoy" >Tapjoy</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/tencent" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/tencent" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/tencent" >Tencent</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/unity" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/unity" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/unity" >Unity Ads</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/vpon" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/vpon" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/vpon" >Vpon</a></li><li class="devsite-nav-item devsite-nav-deprecated"><a href="/admob/android/mediation/yahoo" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/yahoo" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/yahoo" >Yahoo (previously Verizon Media)</a></li><li class="devsite-nav-item"><a href="/admob/android/mediation/zucks" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/mediation/zucks" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/mediation/zucks" >Zucks</a></li></ul></div></li><li class="devsite-nav-item"><a href="/admob/android/troubleshoot-bidding" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/troubleshoot-bidding" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/troubleshoot-bidding" >Troubleshoot bidding</a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Create custom events (optional) </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/custom-events/setup" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/custom-events/setup" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/custom-events/setup" >Setup</a></li><li class="devsite-nav-item"><a href="/admob/android/custom-events/banner" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/custom-events/banner" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/custom-events/banner" >Banner</a></li><li class="devsite-nav-item"><a href="/admob/android/custom-events/interstitial" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/custom-events/interstitial" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/custom-events/interstitial" >Interstitial</a></li><li class="devsite-nav-item"><a href="/admob/android/custom-events/native" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/custom-events/native" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/custom-events/native" >Native</a></li><li class="devsite-nav-item"><a href="/admob/android/custom-events/rewarded" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/custom-events/rewarded" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/custom-events/rewarded" >Rewarded</a></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Tools and debugging </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/ad-inspector" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/ad-inspector" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/ad-inspector" >Ad inspector</a></li><li class="devsite-nav-item"><a href="/admob/android/test-creative-types" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/test-creative-types" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/test-creative-types" >Testing creative types</a></li><li class="devsite-nav-item"><a href="/admob/android/ad-load-errors" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/ad-load-errors" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/ad-load-errors" >Ad load errors</a></li><li class="devsite-nav-item"><a href="/admob/android/response-info" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/response-info" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/response-info" >Response info</a></li><li class="devsite-nav-item"><a href="/admob/android/crashlytics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/crashlytics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/crashlytics" >Logging ad response ID</a></li><li class="devsite-nav-item"><a href="/admob/android/charles" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/charles" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/charles" >Charles proxy</a></li><li class="devsite-nav-item"><a href="/admob/android/network-tracing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/network-tracing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/network-tracing" >Network tracing</a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Open Measurement </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/open-measurement" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/open-measurement" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/open-measurement" >Get started</a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> In-app browsers </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/browser" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/browser" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/browser" >Overview</a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Optimize Custom Tabs (Beta) </div><ul class="devsite-nav-section"><li class="devsite-nav-item devsite-nav-beta"><a href="/admob/android/browser/custom-tabs" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/browser/custom-tabs" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/browser/custom-tabs" >Get started</a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Optimize WebViews </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/browser/webview" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/browser/webview" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/browser/webview" >Set up WebView</a></li><li class="devsite-nav-item"><a href="/admob/android/browser/webview/api-for-ads" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/browser/webview/api-for-ads" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/browser/webview/api-for-ads" >WebView API for ads</a></li><li class="devsite-nav-item"><a href="/admob/android/browser/webview/click-behavior" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/browser/webview/click-behavior" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/browser/webview/click-behavior" >Optimize click behavior</a></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Privacy </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/privacy/strategies" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/strategies" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/strategies" >Strategies</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/ad-serving-modes" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/ad-serving-modes" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/ad-serving-modes" >Ad serving modes</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/play-data-disclosure" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/play-data-disclosure" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/play-data-disclosure" >Google Play data disclosure</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/precise-location" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/precise-location" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/precise-location" >Precise location data policy</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/sandbox" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/sandbox" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/sandbox" >Privacy Sandbox</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/us-states" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/us-states" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/us-states" >U.S. states privacy laws</a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> User Messaging Platform (UMP) </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/privacy" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy" >Get started</a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> IAB support </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/privacy/gdpr" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/gdpr" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/gdpr" >GDPR IAB support</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/us-iab-support" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/us-iab-support" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/us-iab-support" >US IAB support</a></li></ul></div></li><li class="devsite-nav-item devsite-nav-break"></li><li class="devsite-nav-item"><a href="/admob/android/privacy/release-notes" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/release-notes" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/release-notes" >Release notes</a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Google User Messaging Platform </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/package-summary" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/package-summary" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/package-summary" >Overview</a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> ConsentDebugSettings </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentDebugSettings" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentDebugSettings" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentDebugSettings" >Overview</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentDebugSettings.Builder" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentDebugSettings.Builder" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentDebugSettings.Builder" >Builder</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentDebugSettings.DebugGeography" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentDebugSettings.DebugGeography" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentDebugSettings.DebugGeography" >DebugGeography</a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> ConsentForm </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentForm" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentForm" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentForm" >Overview</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentForm.OnConsentFormDismissedListener" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentForm.OnConsentFormDismissedListener" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentForm.OnConsentFormDismissedListener" >OnConsentFormDismissedListener</a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> ConsentInformation </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation" >Overview</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.ConsentStatus" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.ConsentStatus" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.ConsentStatus" >ConsentStatus</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.OnConsentInfoUpdateFailureListener" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.OnConsentInfoUpdateFailureListener" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.OnConsentInfoUpdateFailureListener" >OnConsentInfoUpdateFailureListener</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.OnConsentInfoUpdateSuccessListener" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.OnConsentInfoUpdateSuccessListener" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.OnConsentInfoUpdateSuccessListener" >OnConsentInfoUpdateSuccessListener</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.PrivacyOptionsRequirementStatus" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.PrivacyOptionsRequirementStatus" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentInformation.PrivacyOptionsRequirementStatus" >PrivacyOptionsRequirementStatus</a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> ConsentRequestParameters </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentRequestParameters" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentRequestParameters" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentRequestParameters" >Overview</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/ConsentRequestParameters.Builder" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/ConsentRequestParameters.Builder" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/ConsentRequestParameters.Builder" >Builder</a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> FormError </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/FormError" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/FormError" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/FormError" >Overview</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/FormError.ErrorCode" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/FormError.ErrorCode" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/FormError.ErrorCode" >ErrorCode</a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> UserMessagingPlatform </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/UserMessagingPlatform" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/UserMessagingPlatform" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/UserMessagingPlatform" >Overview</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/UserMessagingPlatform.OnConsentFormLoadFailureListener" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/UserMessagingPlatform.OnConsentFormLoadFailureListener" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/UserMessagingPlatform.OnConsentFormLoadFailureListener" >OnConsentFormLoadFailureListener</a></li><li class="devsite-nav-item"><a href="/admob/android/privacy/api/reference/com/google/android/ump/UserMessagingPlatform.OnConsentFormLoadSuccessListener" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/privacy/api/reference/com/google/android/ump/UserMessagingPlatform.OnConsentFormLoadSuccessListener" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/privacy/api/reference/com/google/android/ump/UserMessagingPlatform.OnConsentFormLoadSuccessListener" >OnConsentFormLoadSuccessListener</a></li></ul></div></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-accordion"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> Advanced topics </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/admob/android/app-ads" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/app-ads" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/app-ads" >Authorized Sellers for Apps</a></li><li class="devsite-nav-item"><a href="/admob/android/global-settings" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /admob/android/global-settings" track-type="bookNav" track-name="click" track-metadata-eventdetail="/admob/android/global-settings" >Global settings</a></li><li class="devsite-nav-item"><a href="/admob/android/impression-level-ad-revenue" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide 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track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Google AdMob" > AdMob </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/admob/android/quick-start" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="4" track-type="globalNav" track-name="breadcrumb" track-metadata-position="4" track-metadata-eventdetail="Google Mobile Ads SDK for Android" > Mobile Ads SDK (Android) </a> </li> </ul> <devsite-thumb-rating position="header"> </devsite-thumb-rating> </div> <h1 class="devsite-page-title" tabindex="-1"> Impression-level ad revenue </h1> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> Stay organized with collections Save and categorize content based on your preferences. </devsite-feature-tooltip> <div class="devsite-page-title-meta"><devsite-view-release-notes></devsite-view-release-notes></div> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <devsite-recommendations-dropdown class="nocontent"></devsite-recommendations-dropdown> <div class="devsite-article-body clearfix "> When an impression occurs, the Google Mobile Ads SDK provides ad revenue data associated with that impression. You can use the data to calculate a user's lifetime value, or forward the data downstream to other relevant systems. This guide is intended to help you implement the impression-level ad revenue data capture in your Android app. <h2 id="prerequisites" data-text="Prerequisites" tabindex="-1">Prerequisites</h2> <ul> <li>Make sure you have <a href="//support.google.com/admob/answer/11322405">turned on the impression-level ad revenue feature</a> in the AdMob UI.</li> </ul> <ul> <li>Import the Google Mobile Ads SDK 21.1.0 or higher.</li> </ul> <ul> <li>Complete the <a href="/admob/android/quick-start">Get started guide</a>.</li> <li>Before you can receive any impression-level ad revenue, you need to implement at least one ad format: <ul> <li><a href="/admob/android/app-open">App open</a></li> <li><a href="/admob/android/banner">Banner</a></li> <li><a href="/admob/android/interstitial">Interstitial</a></li> <li><a href="/admob/android/rewarded">Rewarded</a></li> <li><a href="/admob/android/rewarded-interstitial">Rewarded interstitial</a></li> <li><a href="/admob/android/native">Native</a></li> </ul></li> </ul> <h2 id="paid_event_handler" data-text="Paid event handler" tabindex="-1">Paid event handler</h2> Each ad format has an <a href="/android/reference/com/google/android/gms/ads/OnPaidEventListener"><code translate="no" dir="ltr">OnPaidEventListener</code></a>. During the lifecycle of an ad event, the Google Mobile Ads SDK monitors impression events and invokes the handler with an earned value. The following example handles paid events for a rewarded ad: <div class="ds-selector-tabs" data-ds-scope="code-sample"> <section><h3 id="kotlin" data-text="Kotlin" tabindex="-1">Kotlin</h3><div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" translate="no" dir="ltr" is-upgraded syntax="Kotlin"><code translate="no" dir="ltr">import com.google.android.gms.ads.rewarded.RewardedAd class MainActivity : AppCompatActivity() { private var rewardedAd: RewardedAd? = null private final var TAG = "MainActivity" override fun onCreate(savedInstanceState: Bundle?) { val adRequest = AdRequest.Builder().build() RewardedAd.load(this, "<var translate="no">AD_UNIT_ID</var>", adRequest, object: RewardedAdLoadCallback() { override fun onAdLoaded(ad: RewardedAd) { rewardedAd = ad // Set paid event listener rewardedAd.onPaidEventListener = OnPaidEventListener { adValue -> // TODO: Send the impression-level ad revenue information to your preferred // analytics server directly within this callback. // Extract the impression-level ad revenue data. val valueMicros = adValue.valueMicros val currencyCode = adValue.currencyCode val precision = adValue.precisionType // Get the ad unit ID. val adUnitId = rewardedAd.adUnitId val loadedAdapterResponseInfo = rewardedAd.responseInfo.loadedAdapterResponse val adSourceName = loadedAdapterResponseInfo.adSourceName val adSourceId = loadedAdapterResponseInfo.adSourceId val adSourceInstanceName = loadedAdapterResponseInfo.adSourceInstanceName val adSourceInstanceId = loadedAdapterResponseInfo.adSourceInstanceId val extras = rewardedAd.responseInfo.responseExtras val mediationGroupName = extras.getString("mediation_group_name") val mediationABTestName = extras.getString("mediation_ab_test_name") val mediationABTestVariant = extras.getString("mediation_ab_test_variant") } } }) } } </code></pre></devsite-code></section> <section><h3 id="java" data-text="Java" tabindex="-1">Java</h3><div></div><devsite-code><pre class="devsite-click-to-copy devsite-code-highlight" translate="no" dir="ltr" is-upgraded syntax="Java"><code translate="no" dir="ltr">import com.google.android.gms.ads.rewarded.RewardedAd; public class MainActivity extends Activity { private RewardedAd rewardedAd; private final String TAG = "MainActivity"; @Override protected void onCreate(Bundle savedInstanceState) { AdRequest adRequest = new AdRequest.Builder().build(); RewardedAd.load(this, "<var translate="no">AD_UNIT_ID</var>", adRequest, new RewardedAdLoadCallback(){ @Override public void onAdLoaded(@NonNull RewardedAd ad) { rewardedAd = ad; // Set paid event listener rewardedAd.setOnPaidEventListener(new OnPaidEventListener() { @Override public void onPaidEvent(AdValue adValue) { // TODO: Send the impression-level ad revenue information to your //preferred analytics server directly within this callback. // Extract the impression-level ad revenue data. long valueMicros = adValue.getValueMicros(); String currencyCode = adValue.getCurrencyCode(); int precision = adValue.getPrecisionType(); // Get the ad unit ID. String adUnitId = rewardedAd.getAdUnitId(); AdapterResponseInfo loadedAdapterResponseInfo = rewardedAd.getResponseInfo(). getLoadedAdapterResponseInfo(); String adSourceName = loadedAdapterResponseInfo.getAdSourceName(); String adSourceId = loadedAdapterResponseInfo.getAdSourceId(); String adSourceInstanceName = loadedAdapterResponseInfo.getAdSourceInstanceName(); String adSourceInstanceId = loadedAdapterResponseInfo.getAdSourceInstanceId(); Bundle extras = rewardedAd.getResponseInfo().getResponseExtras(); String mediationGroupName = extras.getString("mediation_group_name"); String mediationABTestName = extras.getString("mediation_ab_test_name"); String mediationABTestVariant = extras.getString("mediation_ab_test_variant"); } }); } }); } } </code></pre></devsite-code></section> </div><aside class="key-point">Key Point: To identify the ad source that loaded the ad, we recommend using <a href="/android/reference/com/google/android/gms/ads/AdapterResponseInfo#getAdSourceName()"><code translate="no" dir="ltr">getAdSourceName()</code></a>.</aside> For more information on the winning ad source, see <a href="/admob/android/response-info">Retrieve information about the ad response</a>. <h3 id="app_attribution_partners_aap_integration" data-text="App Attribution Partners (AAP) integration" tabindex="-1">App Attribution Partners (AAP) integration</h3> For complete details on forwarding ads revenue data to analytics platforms, refer to the partner's guide: <table style="width: 25%;"> <tr><th>Partner SDK</th></tr> <tr><td><a href="//help.adjust.com/en/article/admob-sdk-integration">Adjust</a> </td></tr> <tr><td><a href="//support.appsflyer.com/hc/en-us/articles/4416353506833">AppsFlyer</a> </td></tr> <tr><td><a href="//support.singular.net/hc/en-us/articles/360037635452-Unity-SDK-Integration-Guide#42_Adding_Ad_Revenue_Attribution_Support">Singular</a> </td></tr> <tr><td><a href="//docs.tenjin.com/en/send-events/android.html#impression-level-ad-revenue-integration">Tenjin</a> </td></tr> </table> <h3 id="implementation_best_practices" data-text="Implementation best practices" tabindex="-1">Implementation best practices</h3> <ul> <li>Set the listener immediately once you create or get access to the ad object, and definitely before showing the ad. This ensures that you don't miss any paid event callbacks.</li> <li>Send the impression-level ad revenue information to your preferred analytics server immediately at the time the paid event callback is called. This ensures you don't accidentally drop any callbacks and avoids data discrepancies.</li> </ul> <h2 id="advalue" data-text="AdValue" tabindex="-1">AdValue</h2> <code translate="no" dir="ltr">AdValue</code> is a class that represents the monetary value earned for an ad, including the value's currency code and its precision type encoded as below. <aside class="key-point">Key Point: <a href="/android/reference/com/google/android/gms/ads/AdValue#public-long-getvaluemicros"><code translate="no" dir="ltr">getValueMicros()</code></a> returns the value of the ad in micro units. For example, a <code translate="no" dir="ltr">getValueMicros()</code> returned value of 5,000 means the ad is estimated to be worth $0.005.</aside> <table> <tr> <th>PrecisionType</th> <th>Description</th> </tr> <tr> <td><code translate="no" dir="ltr">UNKNOWN</code></td> <td>An ad value that's unknown. This gets returned when LTV pingback is enabled but there isn't enough data available. </td> </tr> <tr> <td><code translate="no" dir="ltr">ESTIMATED</code></td> <td>An ad value estimated from aggregated data.</td> </tr> <tr> <td><code translate="no" dir="ltr">PUBLISHER_PROVIDED</code></td> <td>A publisher provided ad value, such as manual CPMs in a mediation group. </td> </tr> <tr> <td><code translate="no" dir="ltr">PRECISE</code></td> <td>The precise value paid for this ad.</td> </tr> </table> In the case of AdMob Mediation, AdMob tries to provide an <code translate="no" dir="ltr">ESTIMATED</code> value for ad sources that are <a href="//support.google.com/admob/answer/7374110">optimized</a>. For non-optimized ad sources, or in cases where there aren't enough aggregated data to report a meaningful estimation, the <code translate="no" dir="ltr">PUBLISHER_PROVIDED</code> value is returned. <h3 id="test_impressions_from_bidding_ad_sources" data-text="Test impressions from bidding ad sources" tabindex="-1">Test impressions from bidding ad sources</h3> After an impression-level ad revenue event occurs for a bidding ad source through a test request, you receive only the following values: <ul> <li><code translate="no" dir="ltr">UNKNOWN</code>: indicates the precision type.</li> </ul> <ul> <li><code translate="no" dir="ltr">0</code>: indicates the ad value.</li> </ul> Previously, you might have seen the precision type as a value other than <code translate="no" dir="ltr">UNKNOWN</code> and an ad value more than <code translate="no" dir="ltr">0</code>. For details on sending a test ad request, see <a href="/admob/android/test-ads#enable-test-devices">Enable test devices</a>. </div> <devsite-recommendations display="in-page" hidden yield> </devsite-recommendations> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-recommendations id="recommendations-link" yield></devsite-recommendations> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> Except as otherwise noted, the content of this page is licensed under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. For details, see the <a href="https://developers.google.com/site-policies">Google Developers Site Policies</a>. Java is a registered trademark of Oracle and/or its affiliates. Last updated 2024-11-26 UTC. </devsite-content-footer> <devsite-notification > </devsite-notification> <div class="devsite-content-data"> <template class="devsite-content-data-template"> [[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-11-26 UTC."],[[["The Google Mobile Ads SDK provides impression-level ad revenue data that can be used to calculate user lifetime value or for other analytics purposes."],["To implement this, turn on the feature in AdMob, import the latest SDK, complete the Get Started guide, and implement at least one ad format."],["Attach an `OnPaidEventListener` to your ad objects to receive ad revenue data during ad events."],["You can forward this data to app attribution partners like Adjust, AppsFlyer, Singular, and Tenjin for further analysis."],["For accurate data capture, set the listener before displaying the ad and send the revenue information to your analytics server immediately upon receiving the callback."]]],[]] </template> </div> </devsite-content> </main> <devsite-footer-promos class="devsite-footer"> </devsite-footer-promos> <devsite-footer-linkboxes class="devsite-footer"> <nav class="devsite-footer-linkboxes nocontent" aria-label="Footer links"> <ul class="devsite-footer-linkboxes-list"> <li class="devsite-footer-linkbox "> <h3 class="devsite-footer-linkbox-heading no-link">Connect</h3> <ul class="devsite-footer-linkbox-list"> <li class="devsite-footer-linkbox-item"> <a href="//googledevelopers.blogspot.com" class="devsite-footer-linkbox-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Footer Link (index 1)" > 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