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href=#icon-search-24></use></svg></button></div><input type=hidden name=origin value=2></div><div class=sr-line><div class=expressive-line><span></span><span></span><span></span><span></span></div></div></div></form><div aria-live=polite role=dialog class=sr-popup-ada></div></div></div></div></div></div></div><div class=expr-line-header><div class=expressive-line><span></span><span></span><span></span><span></span></div></div></div><div id=T2_article class=page-grid-container><div class="all_content page-grid redTheme"><header class=T2_header><div class=readTime>2 min article</div><h1 class=article_title>AdChoice</h1></header><div id=catalogue class=catalogue><div class=catalogue_wrap><div class=catalogue_title>On this page</div><ul><li><a href=#section1>How AdChoice works</a></li><li><a href=#section2>Opting in or out of AdChoice</a></li><li><a href=#section3>Specifying your AdChoice preferences from an ad</a></li><li><a href=#section4>How your information is used and shared</a></li></ul></div></div><div class=article_body><div class=article_sum>With AdChoice you can choose whether to see customised advertising on eBay or on the websites of our advertising partners.</div><div class=article_main_container><div itemscope itemtype=http://schema.org/Article><div itemprop=articleBody><div class=article_main><p>When you search, browse, and interact on eBay and our affiliated websites, we'll use this information to make the ads you see on eBay more relevant to your interests.</p> <div class="link_section"><p>Are you looking to manage email notifications you receive from eBay, including direct marketing emails? Read our article on <a href="/help/account/changing-account-settings/notifications?id=4203">email notifications</a></p></div> <p>In order to show customised ads we think you'll find interesting on and off our affiliated properties, we may use information you make available to us when you interact with our sites, content or services. You can opt out of these customised ads at any time.</p> <p class="tip"><strong>Tip</strong><br /> Keep in mind that if you opt out of AdChoice, you'll still see ads, but they won't be tailored to your interests based on your eBay activity.</p> <h2 id="section1">How AdChoice works</h2> <p>You'll see an AdChoice link and icon on ads that are part of the AdChoice program. When you select the link or icon, you'll get more information about AdChoice, as well as options to specify your advertising preferences.</p> <p>When you select the AdChoice link or icon, you’ll be able to access and read the <a href="/help/policies/member-behaviour-policies/user-privacy-notice?id=4260" target="_self">User privacy notice</a> in the pop-up window. If you can’t see the pop-up, you might need to disable your pop-up blocker.</p> <h2 id="section2">Opting in or out of AdChoice</h2> <p>Follow these steps to opt in or out of AdChoice customised ads:</p> <ol> <li>Go to our <a href="https://www.ebay.co.uk/adchoice" target="_blank">AdChoice<span class="g-hdn"> - opens in new window or tab</span></a> page.</li> <li>In the <strong>May we use your eBay activity to show you customised ads? </strong> box, set the toggle to <strong>Yes</strong> or <strong>No</strong>.</li> </ol> <p>If you select No, you'll no longer receive customised ads on the browser you're currently using. If you use other browsers and devices to access the internet, you'll need to opt out on those browsers and devices as well.</p> <p>You can also opt of customised advertisements on our Advertising and related preferences page. Here's how:</p> <ol> <li>Go to the <a href="https://www.ebay.co.uk/gdpr" target="_blank">Advertising and related preferences<span class="g-hdn"> - opens in new window or tab</span></a> page.</li> <li>Beside "Personalisation," set the toggle to <strong>No. </strong></li> <li>Select <strong>Save</strong>. </li> </ol> <p>If you opt out, you'll still see ads with the AdChoice link and icon, but the ads won't be customised for you.</p> <p class="tip"><strong>Tip</strong><br /> Your AdChoice preferences stay on even if you are not signed in to eBay, unless you've deleted the cookies in your browser.</p> <h2 id="section3">Specifying your AdChoice preferences from an ad</h2> <p>You can specify your AdChoice preferences using the link in an AdChoice ad. Here's how:</p> <ol> <li>Select the <strong>AdChoice</strong> link on an ad with the AdChoice icon. You'll see information about the ad and the advertiser's privacy practices.</li> <li>Select your options, such as whether you'd like to opt out of all personalised advertising, or just from that particular advertiser.</li> </ol> <h2 id="section4">How your information is used and shared</h2> <p>We take your privacy very seriously so we don't share any personally identifying information with any of our partners. We may work with other websites or ad networks to help bring you relevant ads, and these partners may also have access to some of the information we collect. We have controls in place designed to prevent them from identifying you.</p> <p>You can <a href="/help/account/requesting-personal-data/requesting-personal-data?id=5089" target="_self">request a copy of the data</a> we hold about you at any time.</p> </div></div></div><div class=top_takeaway><label class=top_takeaway_title>What you need to know</label><h3>AdChoice lets you choose whether to receive customised advertising on eBay, as well as on our advertising partners' websites.</h3> </div><div class=article_relate><div class=voteFeedback><div class=voteArticle><div class=voteOperation><h3>Was this article helpful for you?</h3><div class=voteButton><div id=thumbs_up role=button tabindex=0 aria-label="Mark this article helpful"><svg class="icon icon--24" focusable=false aria-hidden=true><defs><symbol viewbox="0 0 24 24" id=icon-thumb-up-24><path fill-rule=evenodd d="M6.763 9C8.822 7.963 12 6.184 12 2a1 1 0 0 1 1-1h.117c.908-.001 2.18-.003 3.188.668C17.467 2.443 18 3.868 18 6c0 .623-.148 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For your protection, we may place a temporary hold on your account.</p> </span><span class=footNote>2 min article</span></a></li><li class="carousel__snap-point columnItem columnItemT2" style=margin-right:16px;><a href=/help/account/account-account-settings/notifications-subscriptions?id=4203><span class=columnHead>Notifications</span><span class=content><p>You can keep track of your eBay activity without having to be on the eBay site by setting up notifications.</p> </span><span class=footNote>2 min article</span></a></li><li class="carousel__snap-point columnItem columnItemT2" style=margin-right:16px;><a href=/help/account/account-safety/spoof-emails-websites?id=4195><span class=columnHead>Recognising phishing phone calls and emails</span><span class=content><p>Be suspicious of any unusual request for your personal or financial information by email or phone. 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Here's how:\u003C/p>\n\n<ol>\n\t<li>Go to the <a href=\"https://www.ebay.co.uk/gdpr\" target=\"_blank\">Advertising and related preferences<span class=\"g-hdn\"> - opens in new window or tab\u003C/span>\u003C/a> page.\u003C/li>\n\t<li>Beside "Personalisation," set the toggle to <strong>No. \u003C/strong>\u003C/li>\n\t<li>Select <strong>Save\u003C/strong>. \u003C/li>\n\u003C/ol>\n\n<p>If you opt out, you'll still see ads with the AdChoice link and icon, but the ads won't be customised for you.\u003C/p>\n\n<p class=\"tip\"><strong>Tip\u003C/strong><br />\nYour AdChoice preferences stay on even if you are not signed in to eBay, unless you've deleted the cookies in your browser.\u003C/p>\n\n<h2 id=\"section3\">Specifying your AdChoice preferences from an ad\u003C/h2>\n\n<p>You can specify your AdChoice preferences using the link in an AdChoice ad. Here's how:\u003C/p>\n\n<ol>\n\t<li>Select the <strong>AdChoice\u003C/strong> link on an ad with the AdChoice icon. 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