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id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Marvel Comics comic book series parodying superhero stories by Marvel and other publishers</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1133511664">.mw-parser-output .ib-comics .infobox-above,.mw-parser-output .ib-comics .infobox-title,.mw-parser-output .ib-comics .infobox-header{background-color:#99c2ff}@media(min-width:720px){.mw-parser-output .ib-comics{width:24em}.mw-parser-output .ib-comics .infobox-label{width:40%}}</style><table class="infobox ib-comic-book-title ib-comics"><tbody><tr><th colspan="2" class="infobox-above"><i>Not Brand Echh</i></th></tr><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:NotBrandEchh2.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/1/11/NotBrandEchh2.jpg/220px-NotBrandEchh2.jpg" decoding="async" width="220" height="332" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/1/11/NotBrandEchh2.jpg 1.5x" data-file-width="257" data-file-height="388" /></a></span><div class="infobox-caption"><i>Not Brand Echh</i> #2 (Sept. 1967). Cover art by Marie Severin, featuring parodies of Marvel characters as well as those of <a href="/wiki/DC_Comics" title="DC Comics">DC</a>, <a href="/wiki/Gold_Key_Comics" title="Gold Key Comics">Gold Key</a>, and <a href="/wiki/Tower_Comics" title="Tower Comics">Tower Comics</a>.</div></td></tr><tr><th colspan="2" class="infobox-header">Publication information</th></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/List_of_comics_publishing_companies" title="List of comics publishing companies">Publisher</a></th><td class="infobox-data"><a href="/wiki/Marvel_Comics" title="Marvel Comics">Marvel Comics</a></td></tr><tr><th scope="row" class="infobox-label">Schedule</th><td class="infobox-data">Monthly</td></tr><tr><th scope="row" class="infobox-label">Format</th><td class="infobox-data"><a href="/wiki/Ongoing_series" title="Ongoing series">Ongoing series</a></td></tr><tr><th scope="row" class="infobox-label">Genre</th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"> <ul><li><a href="/wiki/Comedy" title="Comedy">Humor/comedy</a>, <a href="/wiki/Superhero_comics" title="Superhero comics">superhero</a></li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Publication date</th><td class="infobox-data">August<span class="nowrap"> </span>1967 – May<span class="nowrap"> </span>1969</td></tr><tr><th scope="row" class="infobox-label"><abbr title="Number">No.</abbr> of issues</th><td class="infobox-data">13; 14th issue in 2017</td></tr><tr><th scope="row" class="infobox-label">Main character(s)</th><td class="infobox-data"><a href="/wiki/Forbush_Man" title="Forbush Man">Forbush Man</a></td></tr></tbody></table> <p><i><b>Not Brand Echh</b></i> is a <a href="/wiki/Satire" title="Satire">satiric</a> <a href="/wiki/American_comic_book" title="American comic book">comic book</a> <a href="/wiki/Ongoing_series" title="Ongoing series">series</a> published by <a href="/wiki/Marvel_Comics" title="Marvel Comics">Marvel Comics</a> that <a href="/wiki/Parody" title="Parody">parodied</a> its own <a href="/wiki/Superhero" title="Superhero">superhero</a> stories as well as those of other comics publishers. Running for 13 issues (<a href="/wiki/Cover-date" class="mw-redirect" title="Cover-date">cover-dated</a> Aug. 1967 to May 1969), it included among its contributors such notable writers and artists as <a href="/wiki/Stan_Lee" title="Stan Lee">Stan Lee</a>, <a href="/wiki/Jack_Kirby" title="Jack Kirby">Jack Kirby</a>, <a href="/wiki/Gene_Colan" title="Gene Colan">Gene Colan</a>, <a href="/wiki/Bill_Everett" title="Bill Everett">Bill Everett</a>, <a href="/wiki/John_Severin" title="John Severin">John</a> and <a href="/wiki/Marie_Severin" title="Marie Severin">Marie Severin</a>, and <a href="/wiki/Roy_Thomas" title="Roy Thomas">Roy Thomas</a>. With issue #9, it became a 68-page, 25¢ "giant", relative to the typical 12¢ comics of the times. In 2017, a 14th issue was released. </p><p>Its mascot, <a href="/wiki/Forbush_Man" title="Forbush Man">Forbush Man</a>, introduced in the first issue, was a superhero wannabe with no superpowers and a costume of red long johns emblazoned with the letter "F" and a cooking pot, with eye-holes, covering his never-revealed head. His secret identity was eventually revealed in issue #5 (Dec. 1967) as <a href="/wiki/Forbush_Man" title="Forbush Man">Irving Forbush</a>, Marvel's fictitious office <a href="/wiki/Gofer" title="Gofer">gofer</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Publication_history">Publication history</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Not_Brand_Echh&action=edit&section=1" title="Edit section: Publication history"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Marvel Comics' superhero-satire comic book <i>Not Brand Echh</i> ran an initial 13 issues (<a href="/wiki/Cover-date" class="mw-redirect" title="Cover-date">cover-dated</a> Aug. 1967 - May 1969),<sup id="cite_ref-gcd_1-0" class="reference"><a href="#cite_note-gcd-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> with a 14th issue published in 2017.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Editors <a href="/wiki/Roy_Thomas" title="Roy Thomas">Roy Thomas</a> and <a href="/wiki/Gary_Friedrich" title="Gary Friedrich">Gary Friedrich</a> pitched a comics series that would poke fun of other companies' characters, but <a href="/wiki/Stan_Lee" title="Stan Lee">Stan Lee</a> decided that it should focus its satiric lens on Marvel's own output.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>The series title was a play on an advertising convention of the time, in which a competitor's product was not referred to by name, but simply as "Brand X"; DC was sometimes playfully called "Brand Echh" in Marvel "<a href="/wiki/Bullpen_Bulletins" title="Bullpen Bulletins">Bullpen Bulletins</a>" and <a href="/wiki/Comic_book_letter_column" title="Comic book letter column">letters pages</a>, hence this comic was "Not Brand Echh". The title of the comic in its postal indicia was <i>Brand Echh</i> for its first four issues, and afterward <i>Not Brand Echh</i>, the trademarked cover title from the start.<sup id="cite_ref-gcd_1-1" class="reference"><a href="#cite_note-gcd-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>Typical stories and name transpositions included Ironed Man (<a href="/wiki/Iron_Man" title="Iron Man">Iron Man</a>) vs. Magnut, Robot Biter (<a href="/wiki/Gold_Key_Comics" title="Gold Key Comics">Gold Key Comics</a>' <a href="/wiki/Magnus,_Robot_Fighter" title="Magnus, Robot Fighter">Magnus, Robot Fighter</a>); "Best Side Story", with Dr. Deranged (<a href="/wiki/Doctor_Strange" title="Doctor Strange">Dr. Strange</a>) in a <i><a href="/wiki/West_Side_Story_(1961_film)" title="West Side Story (1961 film)">West Side Story</a></i> pastiche; "The Origin of...Stuporman", a <a href="/wiki/Superman" title="Superman">Superman</a> takeoff recalling <a href="/wiki/Wally_Wood" title="Wally Wood">Wally Wood</a>'s influential "<a href="/wiki/Superduperman" title="Superduperman">Superduperman</a>" in <i>Mad</i> #4 (May 1952); the Ecchs-Men in "If Magneat-O Should Clobber Us", parodying not only the <a href="/wiki/X-Men" title="X-Men">X-Men</a> and <a href="/wiki/Magneto_(Marvel_Comics)" title="Magneto (Marvel Comics)">Magneto</a>, but also the high melodrama of 1960s Marvel titles; and Marvel characters visually standing-in for the <a href="/wiki/Baseball" title="Baseball">baseball</a>-player protagonists of the otherwise faithfully rendered famous <a href="/wiki/Poem" class="mw-redirect" title="Poem">poem</a> "<a href="/wiki/Casey_at_the_Bat" title="Casey at the Bat">Casey at the Bat</a>". Events took place in the "Marble Universe", a play on the <a href="/wiki/Marvel_Universe" title="Marvel Universe">Marvel Universe</a>. </p><p>In broader topical references, <a href="/wiki/Gary_Friedrich" title="Gary Friedrich">Gary Friedrich</a>, writer of <i><a href="/wiki/Sgt._Fury_and_His_Howling_Commandos" class="mw-redirect" title="Sgt. Fury and His Howling Commandos">Sgt. Fury and His Howling Commandos</a></i>, and <a href="/wiki/Cartoonist" title="Cartoonist">cartoonist</a> and Marvel production manager <a href="/wiki/John_Verpoorten" title="John Verpoorten">John Verpoorten</a> contributed a Marvel-character version of the <a href="/wiki/Beatles" class="mw-redirect" title="Beatles">Beatles</a>' <i><a href="/wiki/Sgt._Pepper%27s_Lonely_Hearts_Club_Band" title="Sgt. Pepper's Lonely Hearts Club Band">Sgt. Pepper's Lonely Hearts Club Band</a></i> <a href="/wiki/Record_album" class="mw-redirect" title="Record album">record album</a> art. <a href="/wiki/Robert_Crumb" title="Robert Crumb">Robert Crumb</a>'s album cover art for <a href="/wiki/Big_Brother_and_the_Holding_Company" title="Big Brother and the Holding Company">Big Brother and the Holding Company</a> was parodied by Herb Trimpe. Later issues had parodies of famous films such as <i><a href="/wiki/Guess_Who%27s_Coming_to_Dinner" title="Guess Who's Coming to Dinner">Guess Who's Coming to Dinner</a></i> and <i><a href="/wiki/Camelot_(film)" title="Camelot (film)">Camelot</a></i> and features about superhero poetry, superhero carnival and "Rent A Super-Hero", in which children employed their favorite heroes to help with mundane tasks like family plumbing problems. <a href="/wiki/Warren_Publishing" title="Warren Publishing">Warren Publishing</a> editor <a href="/wiki/Bill_DuBay" title="Bill DuBay">Bill DuBay</a> drew and co-wrote one story in his only Marvel appearance. Issue #10 featured solely reprints from earlier issues.<sup id="cite_ref-gcd_1-2" class="reference"><a href="#cite_note-gcd-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>Radio and TV personality <a href="/wiki/Paul_Gambaccini" title="Paul Gambaccini">Paul Gambaccini</a> said that he coined the term "Brand Echh" in his letter published in <i><a href="/wiki/The_Amazing_Spider-Man" title="The Amazing Spider-Man">The Amazing Spider-Man</a></i> #7 (Dec. 1963).<sup id="cite_ref-Schelly_4-0" class="reference"><a href="#cite_note-Schelly-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Similar_Marvel_publications">Similar Marvel publications</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Not_Brand_Echh&action=edit&section=2" title="Edit section: Similar Marvel publications"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Marvel published a humor comic called <i>Spoof</i> that ran from 1970 to 1973. In 1988, Marvel published <i><a href="/wiki/What_The--%3F!" title="What The--?!">What The--?!</a></i>, a four-issue <a href="/wiki/Miniseries" title="Miniseries">miniseries</a> (Aug.–Nov. 1988), followed by an additional 22 issues continuing the numbering (July 1989 – Sept. 1993).<sup id="cite_ref-whatthe_5-0" class="reference"><a href="#cite_note-whatthe-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> One story, for instance, featured "Superbman vs. The Fantastical Four"<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> — the same name as in <i>Not Brand Echh</i> for a parodistic <a href="/wiki/Fantastic_Four" title="Fantastic Four">Fantastic Four</a>. <i>Not Brand Echh</i> mascot Forbush Man made a cover-featured return appearance in issue #8 (July 1990).<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Two one-shots, <i>Wha...Huh?</i> in 2005,<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> and <i>Marvel: Now What?!</i> in 2013<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> revisited the concept. </p><p>The <i><a href="/wiki/Official_Handbook_to_the_Marvel_Universe" class="mw-redirect" title="Official Handbook to the Marvel Universe">Official Handbook to the Marvel Universe: Alternate Universes</a></i> (2005) designated the Earth of <i>Not Brand Echh</i> and <i>What The--?!</i> as <b>Earth-665</b>. </p><p>Characters inspired by those in <i>Not Brand Echh</i> made an appearance in Marvel's <i><a href="/wiki/Nextwave" title="Nextwave">Nextwave</a></i> series. <span class="anchor" id="Collected_editions"></span> </p> <div class="mw-heading mw-heading2"><h2 id="Reprints">Reprints</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Not_Brand_Echh&action=edit&section=3" title="Edit section: Reprints"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Several stories were reprinted in the three-issue Marvel comic <i>Crazy!</i> (Feb.–June 1973), not to be confused with Marvel's black-and-white magazine <i><a href="/wiki/Crazy_Magazine" title="Crazy Magazine">Crazy Magazine</a></i>. </p><p>In the <a href="/wiki/United_Kingdom" title="United Kingdom">UK</a>, the comic was published in a tabloid-like black-and-white format in the early 1980s and renamed <i>Marvel Madhouse</i>.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>In 2022, <a href="/wiki/Non-fungible_token" title="Non-fungible token">NFT</a> app <a href="/wiki/VeVe" title="VeVe">VeVe</a> reissued 10,000 copies of issue #1 with five variant covers.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Collected_editions">Collected editions</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Not_Brand_Echh&action=edit&section=4" title="Edit section: Collected editions"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <table class="wikitable"> <caption> </caption> <tbody><tr> <th>Title </th> <th>Material collected </th> <th>Published date </th> <th>ISBN </th></tr> <tr> <td><i>Marvel Masterworks: Not Brand Echh</i> </td> <td><i>Not Brand Echh</i> #1-13 and material from <i>Daredevil Annual</i> #1, <i>Fantastic Four Annual</i> #5, <i>Sgt. Fury Annual</i> #4, <i>Avengers Annual</i> #2, <i>The Amazing Spider-Man Annual</i> #5 </td> <td>June 2015 </td> <td><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><a href="/wiki/Special:BookSources/978-0785190707" title="Special:BookSources/978-0785190707">978-0785190707</a> </td></tr> <tr> <td><i>Not Brand Echh: The Complete Collection</i> </td> <td><i>Not Brand Echh</i> #1-14 and material from <i>Daredevil Annual</i> #1, <i>Fantastic Four Annual</i> #5, <i>Sgt. Fury Annual</i> #4, <i>Avengers Annual</i> #2, <i>The Amazing Spider-Man Annual</i> #1, 5 </td> <td>June 2019 </td> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><a href="/wiki/Special:BookSources/978-1302918828" title="Special:BookSources/978-1302918828">978-1302918828</a> </td></tr></tbody></table> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Not_Brand_Echh&action=edit&section=5" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-gcd-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-gcd_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-gcd_1-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-gcd_1-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.comics.org/series/1811/"><i>Not Brand Echh</i> at the Grand Comics Database</a>.</span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.cbr.com/not-brand-echh-14/">"Not Brand Echh #14 (Preview)"</a>. <a href="/wiki/ComicBookResources.com" class="mw-redirect" title="ComicBookResources.com">ComicBookResources.com</a>. November 10, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">March 6,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Not+Brand+Echh+%2314+%28Preview%29&rft.pub=ComicBookResources.com&rft.date=2017-11-10&rft_id=https%3A%2F%2Fwww.cbr.com%2Fnot-brand-echh-14%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ANot+Brand+Echh" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWells2014" class="citation book cs1">Wells, John (2014). <i>American Comic Book Chronicles: 1965-1969</i>. TwoMorrows Publishing. p. 187. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1605490557" title="Special:BookSources/978-1605490557"><bdi>978-1605490557</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=American+Comic+Book+Chronicles%3A+1965-1969&rft.pages=187&rft.pub=TwoMorrows+Publishing&rft.date=2014&rft.isbn=978-1605490557&rft.aulast=Wells&rft.aufirst=John&rfr_id=info%3Asid%2Fen.wikipedia.org%3ANot+Brand+Echh" class="Z3988"></span></span> </li> <li id="cite_note-Schelly-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-Schelly_4-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSchelly2010" class="citation book cs1"><a href="/wiki/Bill_Schelly" title="Bill Schelly">Schelly, Bill</a> (2010). <span class="id-lock-limited" title="Free access subject to limited trial, subscription normally required"><a rel="nofollow" class="external text" href="https://archive.org/details/founderscomicfan00sche"><i>Founders of Comic Fandom: Profiles of 90 Publishers, Dealers, Collectors, Writers, Artists and Other Luminaries of the 1950s and 1960s</i></a></span>. McFarland. pp. <a rel="nofollow" class="external text" href="https://archive.org/details/founderscomicfan00sche/page/n186">176</a>–177. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9780786457625" title="Special:BookSources/9780786457625"><bdi>9780786457625</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Founders+of+Comic+Fandom%3A+Profiles+of+90+Publishers%2C+Dealers%2C+Collectors%2C+Writers%2C+Artists+and+Other+Luminaries+of+the+1950s+and+1960s&rft.pages=176-177&rft.pub=McFarland&rft.date=2010&rft.isbn=9780786457625&rft.aulast=Schelly&rft.aufirst=Bill&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Ffounderscomicfan00sche&rfr_id=info%3Asid%2Fen.wikipedia.org%3ANot+Brand+Echh" class="Z3988"></span></span> </li> <li id="cite_note-whatthe-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-whatthe_5-0">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.comics.org/series/3675/"><i>What The--?!</i></a> at the Grand Comics Database.</span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.comics.org/issue/66046/"><i>What The--?!</i> #2</a> at the Grand Comics Database.</span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.comics.org/issue/66051/"><i>What The--?!</i> #2</a> at the Grand Comics Database.</span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.comics.org/issue/250110/"><i>Wha...Huh?</i> #1</a> at the Grand Comics Database.</span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.comics.org/series/77207/"><i>Marvel: Now What?!</i> #1</a> at the Grand Comics Database.</span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.comics.org/series/70979"><i> Marvel Madhouse</i></a> at the <a href="/wiki/Grand_Comics_Database" title="Grand Comics Database">Grand Comics Database</a></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCollectibles2022" class="citation web cs1">Collectibles, VeVe Digital (2022-03-31). <a rel="nofollow" class="external text" href="https://medium.com/veve-collectibles/marvel-digital-comics-not-brand-echh-1-2254dd47e327">"Marvel Digital Comics — Not Brand Echh #1"</a>. <i>VeVe</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2023-01-13</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=VeVe&rft.atitle=Marvel+Digital+Comics+%E2%80%94+Not+Brand+Echh+%231&rft.date=2022-03-31&rft.aulast=Collectibles&rft.aufirst=VeVe+Digital&rft_id=https%3A%2F%2Fmedium.com%2Fveve-collectibles%2Fmarvel-digital-comics-not-brand-echh-1-2254dd47e327&rfr_id=info%3Asid%2Fen.wikipedia.org%3ANot+Brand+Echh" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Not_Brand_Echh&action=edit&section=6" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.toonopedia.com/echh.htm"><i>Not Brand Echh</i></a> at <a href="/wiki/Don_Markstein%27s_Toonopedia" title="Don Markstein's Toonopedia">Don Markstein's Toonopedia</a>. <a rel="nofollow" class="external text" href="https://archive.today/20240527113829/https://www.webcitation.org/6b3gY9eJX?url=http://toonopedia.com/echh.htm">Archived</a> from the original on August 26, 2015.</li> <li><a rel="nofollow" class="external text" href="http://www.maelmill-insi.de/UHBMCC/show.htm?serNo=1884"><i>Not Brand Echh</i></a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160303233055/http://www.maelmill-insi.de/UHBMCC/show.htm?serNo=1884">Archived</a> 2016-03-03 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a> at The Unofficial Handbook of Marvel Comics Creators</li> <li><a rel="nofollow" class="external text" href="https://web.archive.org/web/2018010101/http://comicbookdb.com/title.php?ID=11515"><i>Not Brand Echh</i></a> at the Comic Book DB (archived from <a rel="nofollow" class="external text" href="http://comicbookdb.com/title.php?ID=11515">the original</a>)</li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · 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abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Marvel_Multiverse" title="Template:Marvel Multiverse"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Marvel_Multiverse" title="Template talk:Marvel Multiverse"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Marvel_Multiverse" title="Special:EditPage/Template:Marvel Multiverse"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Marvel_Comics_Multiverse" style="font-size:114%;margin:0 4em"><a href="/wiki/Marvel_Comics" title="Marvel Comics">Marvel Comics</a> <a href="/wiki/Multiverse_(Marvel_Comics)" title="Multiverse (Marvel Comics)">Multiverse</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Main universes</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Marvel_Universe" title="Marvel Universe">Marvel Universe</a> <ul><li><a href="/wiki/Earth-616" title="Earth-616">Earth-616</a></li></ul></li> <li><a href="/wiki/Marvel_2099" title="Marvel 2099">2099</a></li> <li><a href="/wiki/Marvel_Adventures" title="Marvel Adventures">Adventures</a></li> <li><a href="/wiki/Marvel_Cinematic_Universe" title="Marvel Cinematic Universe">Cinematic</a> <ul><li><a href="/wiki/Multiverse_(Marvel_Cinematic_Universe)" title="Multiverse (Marvel Cinematic Universe)">multiverse</a></li></ul></li> <li><a href="/wiki/Marvel_Mangaverse" title="Marvel Mangaverse">Mangaverse</a></li> <li><a href="/wiki/Marvel_Comics_2" title="Marvel Comics 2">MC2</a></li> <li><a href="/wiki/Ultimate_Marvel" title="Ultimate Marvel">Ultimate Marvel</a> <ul><li><a href="/wiki/Ultimate_Universe" title="Ultimate Universe">Ultimate Universe</a></li></ul></li> <li><a href="/wiki/Marvel_Zombies_(series)" class="mw-redirect" title="Marvel Zombies (series)">Zombies</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Alternate universes</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/Marvel_1602" title="Marvel 1602">1602</a></i></li> <li><i><a href="/wiki/Marvel_Anime" title="Marvel Anime">Anime</a></i></li> <li>"<a href="/wiki/Age_of_Apocalypse" title="Age of Apocalypse">Age of Apocalypse</a>"</li> <li>"<a href="/wiki/Age_of_X" title="Age of X">Age of X</a>"</li> <li>"<a href="/wiki/Age_of_Ultron" title="Age of Ultron">Age of Ultron</a>"</li> <li><i><a href="/wiki/Marvel_Apes" title="Marvel Apes">Apes</a></i></li> <li><a href="/wiki/Blade_(franchise)" title="Blade (franchise)"><i>Blade</i> films</a></li> <li><i><a href="/wiki/Bullet_Points_(comics)" title="Bullet Points (comics)">Bullet Points</a></i></li> <li>"<a href="/wiki/Days_of_Future_Past" title="Days of Future Past">Days of Future Past</a>"</li> <li><i><a href="/wiki/Earth_X" title="Earth X">Earth X</a></i></li> <li><i><a href="/wiki/The_End_(comics)" title="The End (comics)">The End</a></i></li> <li><i><a href="/wiki/Heroes_Reborn_(1996_comic)" title="Heroes Reborn (1996 comic)">Heroes Reborn</a></i></li> <li>"<a href="/wiki/House_of_M" title="House of M">House of M</a>"</li> <li><i><a href="/wiki/The_Last_Avengers_Story" title="The Last Avengers Story">Last Avengers</a></i></li> <li><i><a href="/wiki/Marvel_vs._Capcom" title="Marvel vs. Capcom">Marvel vs. Capcom</a></i></li> <li><i><a href="/wiki/Mega_Morphs" title="Mega Morphs">Mega Morphs</a></i></li> <li><i><a href="/wiki/Mutant_X_(comics)" title="Mutant X (comics)">Mutant X</a></i></li> <li><i><a href="/wiki/Marvel_Nemesis:_Rise_of_the_Imperfects" title="Marvel Nemesis: Rise of the Imperfects">Nemesis</a></i></li> <li><a href="/wiki/Marvel_Noir" title="Marvel Noir">Noir</a></li> <li><i><a class="mw-selflink selflink">Not Brand Echh</a></i></li> <li><i><a href="/wiki/Nth_Man:_The_Ultimate_Ninja" title="Nth Man: The Ultimate Ninja">Nth Man</a></i></li> <li><a href="/wiki/Old_Man_Logan" title="Old Man Logan">Old Man Logan</a></li> <li><i><a href="/wiki/Marvel_Rising" title="Marvel Rising">Rising</a></i></li> <li><i><a href="/wiki/Ruins_(comics)" title="Ruins (comics)">Ruins</a></i></li> <li><i><a href="/wiki/Secret_Wars_(2015_comic_book)" title="Secret Wars (2015 comic book)">Secret Wars</a></i></li> <li><a href="/wiki/Shadowline_(Epic_Comics)" title="Shadowline (Epic Comics)">Shadowline</a></li> <li><a href="/wiki/Sony%27s_Spider-Man_Universe" title="Sony's Spider-Man Universe">Sony's Spider-Man Universe</a></li> <li><i><a href="/wiki/Spider-Gwen" title="Spider-Gwen">Spider-Gwen</a></i></li> <li><i><a href="/wiki/Spider-Man:_India" title="Spider-Man: India">Spider-Man: India</a></i></li> <li><i><a href="/wiki/Spider-Man:_Reign" title="Spider-Man: Reign">Spider-Man: Reign</a></i></li> <li><i><a href="/wiki/Spider-Verse" title="Spider-Verse">Spider-Verse</a></i></li> <li><i><a href="/wiki/Strikeforce:_Morituri" title="Strikeforce: Morituri">Strikeforce: Morituri</a></i></li> <li><i><a href="/wiki/Marvel%27s_Wastelanders" title="Marvel's Wastelanders">Wastelanders</a></i></li> <li><a href="/wiki/X-Men_(film_series)" title="X-Men (film series)"><i>X-Men</i> films</a></li> <li><i><a href="/wiki/Marvel_Zombies_Return" title="Marvel Zombies Return">Zombies Return</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Parallel universes</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Squadron_Supreme" title="Squadron Supreme">Squadron Supreme</a></li> <li><a href="/wiki/Squadron_Supreme_(Supreme_Power)" class="mw-redirect" title="Squadron Supreme (Supreme Power)">Supreme Power</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Pocket universes</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Asgard_(comics)" title="Asgard (comics)">Asgard</a></li> <li><a href="/wiki/Avalon_(Marvel_Comics)" title="Avalon (Marvel Comics)">Avalon</a></li> <li><a href="/wiki/Counter-Earth_(comics)" class="mw-redirect" title="Counter-Earth (comics)">Counter-Earth</a></li> <li><a href="/wiki/Darkforce" class="mw-redirect" title="Darkforce">Darkforce Dimension</a></li> <li><a href="/wiki/Heliopolis_(Marvel_Comics)" class="mw-redirect" title="Heliopolis (Marvel Comics)">Heliopolis</a></li> <li><a href="/wiki/K%27un-L%27un" class="mw-redirect" title="K'un-L'un">K'un-L'un</a></li> <li><a href="/wiki/Limbo_(Marvel_Comics)" class="mw-redirect" title="Limbo (Marvel Comics)">Limbo</a></li> <li><a href="/wiki/Microverse" class="mw-redirect" title="Microverse">Microverse</a></li> <li><a href="/wiki/Mojo_(comics)" title="Mojo (comics)">Mojoverse</a></li> <li><a href="/wiki/Negative_Zone" title="Negative Zone">Negative Zone</a></li> <li><a href="/wiki/Olympus_(Marvel_Comics)" class="mw-redirect" title="Olympus (Marvel Comics)">Olympus</a></li> <li><a href="/wiki/Otherplace" class="mw-redirect" title="Otherplace">Otherplace</a></li> <li><a href="/wiki/Ta-Lo" class="mw-redirect" title="Ta-Lo">Ta-Lo</a></li> <li><a href="/wiki/Therea_(comics)" class="mw-redirect" title="Therea (comics)">Therea</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Megaverse universes</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Amalgam_Comics" title="Amalgam Comics">Amalgam</a></li> <li><i><a href="/wiki/Doctor_Who_Magazine#Comic_strip" title="Doctor Who Magazine">Doctor Who</a></i></li> <li><a href="/wiki/Protectors_(comics)" title="Protectors (comics)">Genesis</a></li> <li><a href="/wiki/New_Universe" title="New Universe">New Universe</a> <ul><li><i><a href="/wiki/Newuniversal" title="Newuniversal">newuniversal</a></i></li></ul></li> <li><a href="/wiki/Razorline" title="Razorline">Razorline</a></li> <li><a href="/wiki/Ex-Mutants" title="Ex-Mutants">Shattered Earth</a></li> <li><a href="/wiki/CrossGen" title="CrossGen">Sigilverse</a></li> <li><i><a href="/wiki/The_Transformers_(Marvel_Comics)" title="The Transformers (Marvel Comics)">Transformers</a></i> <ul><li><a href="/wiki/Transformers_(comics)#Marvel_UK" title="Transformers (comics)">UK</a></li></ul></li> <li><a href="/wiki/Ultraverse" title="Ultraverse">Ultraverse</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related articles</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/Marvel_Avengers_Alliance" title="Marvel Avengers Alliance">Avengers Alliance</a></i></li> <li><a href="/wiki/Captain_Britain_Corps" class="mw-redirect" title="Captain Britain Corps">Captain Britain Corps</a></li> <li><i><a href="/wiki/Marvel:_Contest_of_Champions" class="mw-redirect" title="Marvel: Contest of Champions">Contest of Champions</a></i></li> <li><i><a href="/wiki/Crossover_(Image_Comics)" title="Crossover (Image Comics)">Crossover</a></i></li> <li><i><a href="/wiki/Doctor_Strange_in_the_Multiverse_of_Madness" title="Doctor Strange in the Multiverse of Madness">Doctor Strange in the Multiverse of Madness</a></i></li> <li><i><a href="/wiki/Spider-Man:_Edge_of_Time" title="Spider-Man: Edge of Time">Edge of Time</a></i></li> <li><a href="/wiki/Exiles_(Marvel_Comics)" title="Exiles (Marvel Comics)">Exiles</a></li> <li><i><a href="/wiki/Marvel:_Future_Fight" title="Marvel: Future Fight">Future Fight</a></i></li> <li><a href="/wiki/Illuminati_(comics)" title="Illuminati (comics)">Illuminati</a></li> <li><a href="/wiki/Infinity_Gems" title="Infinity Gems">Infinity Gems</a></li> <li><a href="/wiki/Lego_Super_Heroes#Marvel_Universe" title="Lego Super Heroes">Lego Super Heroes</a></li> <li><i><a href="/wiki/Loki_(TV_series)" title="Loki (TV series)">Loki</a></i> <ul><li><a href="/wiki/Loki_season_2" title="Loki season 2">season 2</a></li></ul></li> <li><i><a href="/wiki/Miracleman_(character)" title="Miracleman (character)">Miracleman</a></i></li> <li><a href="/wiki/M%27Kraan_Crystal" class="mw-redirect" title="M'Kraan Crystal">M'Kraan Crystal</a></li> <li><i><a href="/wiki/Spider-Man:_Shattered_Dimensions" title="Spider-Man: Shattered Dimensions">Shattered Dimensions</a></i></li> <li><a href="/wiki/Siege_Perilous_(comics)" class="mw-redirect" title="Siege Perilous (comics)">Siege Perilous</a></li> <li><i><a href="/wiki/Spider-Man_Unlimited_(video_game)" title="Spider-Man Unlimited (video game)">Spider-Man Unlimited</a></i></li> <li><i><a href="/wiki/Marvel_Strike_Force" title="Marvel Strike Force">Strike Force</a></i></li> <li><i><a href="/wiki/What_If_(comics)" title="What If (comics)">What If...?</a></i> <ul><li><a href="/wiki/What_If...%3F_(TV_series)" title="What If...? 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