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none;-ms-user-select: none;user-select: none;-webkit-touch-callout: none;-khtml-user-select: none;-ms-touch-action: pan-y;touch-action: pan-y;-webkit-tap-highlight-color: transparent;}.slick-list {position: relative;display: block;overflow: hidden;margin: 0;padding: 0;}.slick-list:focus {outline: none;}.slick-list.dragging {cursor: pointer;}.slick-slider .slick-track, .slick-slider .slick-list {-webkit-transform: translate3d(0, 0, 0);-moz-transform: translate3d(0, 0, 0);-ms-transform: translate3d(0, 0, 0);-o-transform: translate3d(0, 0, 0);transform: translate3d(0, 0, 0);}.slick-track {position: relative;top: 0;left: 0;display: flex;align-items: center;margin-left: auto;margin-right: auto;}.slick-track:before, .slick-track:after {display: table;content: '';}.slick-track:after {clear: both;}.slick-loading .slick-track {visibility: hidden;}.slick-slide {display: none;min-height: 1px;}[dir='rtl'] .slick-slide {float: right;}.slick-slide img {display: block;}.slick-slide.slick-loading img 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Z(8) Start(0) W(100%) C($color-black-light-3) T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trsdu(0.3s)::a"> <div class=""> <div class="container D(f) Ai(c) Py(15px) Py(8px)--md Jc(sb)"> <a class="Mend(30px)--xs Mend(60px)--lg Mend(15px) Td(n)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "H(a) header-top-theme-dark_D(n) W(90px)--md W(80px)" /> </a> <div class="Flxg(1)--md D(f) Ai(c) Jc(sb)"> <div class="js-blog-header-bottom-nav js-bottom-nav D(f) Ai(c)"> <ul class="js-main-navigation Start(0) Or(4) Or(2)--md open_D(b) D(f)--md D(b) Fld(c) Fld(r)--md Ai(c) M(0) P(0) Fxg(1) List(n) Bgc($color-white) Bgc(t)--md Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Pos(f) Pos(r)--md T(0)--md H(a)--md H(100vh) T(70px)"> <li class="Mend(40px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <a href="https://vwo.com/blog/es/" class="C($color-black-light-3) C($color-purple):h M(0) Fw(700) Td(n) D(b) Px(0)--md Px(20px) Py(16px) Py(10px)--md Fz($font-size-16)"> Todos los artículos </a> </li> <li class="dropdown-trigger Pos(r)--md Pos(s) Mend(35px)--md BdB Bdbc($color-grey-border) Bd(n)--md"> <button type="button" class="js-header-dropdown open:h_C($color-purple) C($color-black-light-3) C($color-purple):h Bdrststart(3px) Bdrstend(3px) Px(0)--md M(0) Py(10px)--md Fw(700) Td(n) D(f) Ai(c) Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t)--md Bgc($color-white) Bd(n) W(100%) Cur(p) M(0) Lh(inh) Px(20px) Py(16px) Fz($font-size-16)"> <span class="Mend(4px)">Categorías</span> <svg width= "8" height= "5" class= "D(n) Fxs(0) D(i)--md" ><use xlink:href="#icon-chevron-down"></use></svg> <svg width= "9" height= "9" class= "C($color-blue) D(n)--md D(i) Fxs(0)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> <div class="js-dropdwon-menu Trs($easeTransition) Trf($none)--md W(a)--md W(100%) TranslateX(100%) Start(0) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Pos(s)--md Pos(a) Z(9) T(0) H(100%)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Pos(a) T(0) Z(1) Bgc($color-white) W(100%) C(#8d97a5) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb) Lh(inh)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Categorías </button> <div class="menu-use-case-menu-es-container"><ul id="menu-use-case-menu-es" class="M(0) Py(10px)--md List(n) dropdown-trigger:h_D(b)--md Miw(230px)--md Bdrs(4px)--md Bdrs(0) open-dropdown+D(b)--md Pos(a) T(51px) T(40px)--md Z(2) D(n)--md Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) W(100%) H($category-blog-dropdown) Ov(a) H(a)--md Px(30px) Px(10px)--md"><li id="menu-item-73698" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/es/optimizacion-de-tasa-de-conversiones/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Optimización de Tasa de Conversiones</a></li> <li id="menu-item-73699" class="menu-item menu-item-type-taxonomy menu-item-object-category"><a href="https://vwo.com/blog/es/abandono-de-carrito/" class="Lh(n) Td(n) D(b) Py(6px) My(6px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark)">Abandono de carrito</a></li> </ul></div> </div> </li> <li> <ul class="D(n)--md D(f) Fld(c) Ai(c) P(20px) My(0)"> <li class="D(f) Ai(c) Tt(u) Fz($font-size-12) C($color-grey-light-1) Fw(700)"> <svg width="14" height="14" class="Mend(10px)"><use xlink:href="#icon-global-language"></use></svg> Languages </li> <li class="js-header-dropdown-trigger js-no-bg-blur Pos(r) D(ib)--md D(n) "><button type="button" class="D(f) Ai(c) Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) js-header-dropdown Fz($font-size-14) Px(0) Py(14px)"><span class="D(f) Ai(c) Py(10px)--md Px(14px)--md Trsdu(0.3s) Bdrs(4px) Fz($font-size-13) header-nav-text"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES </span></button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/#locale_lang"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/de/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/br/#locale_lang"><img 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href="https://vwo.com/blog/es/paginas-de-producto/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/br/#locale_lang">BR</a></li> </ul> </li> </ul> </div> <div class="D(f) Ai(c)"> <div class="Mstart(a)--md search-section D(n) js-show-search-bar Mend(20px)--md Mx(20px)--xs Mx(10px) W(a)--md W(160px) W(272px)--xs"> <form role="search" method="POST" class="searchform D(f) Pos(r) Ai(c) Bd($border-bottom-grey) Bdrs(18px) W(230px)--md" action="https://vwo.com/blog/es/search/" > <input data-post-type="" type="text" aria-label="Search VWO blog" placeholder="Buscar en el blog" value="" class="js-search-blog-input Ap(n) M(0) Py(10px) Pstart(13px) Pend(40px) Fz($base-font-size) W(100%) Bdrs(18px) Bd(n)"/> <button type="submit" aria-label="Click to search" value="Buscar" class="Bg(t) Bd(n) Pos(a) End(15px) P(0) M(0)"> <svg width= "14" height= "14" ><use xlink:href="#icon-search"></use></svg> </button> </form> </div> <div class="vwo_logged_in_D(n)"> <button id="js-header-free-trial-btn" type="button" class="Mend(10px) My(0) Mstart(0) button button--small button--line D(if)--md D(n)" data-modal="modal-free-trial"> Iniciar prueba gratuita </button> <button data-modal="modal-request-demo-extended" class="button button--small D(n) D(ib)--md M(0)">Solicitar demo</button> <a href="https://vwo.com/es/pricing/" class="button button--small D(n)--md D(if) M(0)">Solicitar demo</a> </div> <a href="https://app.vwo.com" class="vwo_logged_in_D(if) D(n) button button--small"> Panel </a> <ul class="List(n) M(0) P(0) Pstart(10px) D(b)--md D(n)"> <li class="js-header-dropdown-trigger js-no-bg-blur Pos(r) D(ib)--md D(n) "><button type="button" class="D(f) Ai(c) Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) js-header-dropdown Fz($font-size-14) Px(0) Py(14px)"><span class="D(f) Ai(c) Py(10px)--md Px(14px)--md Trsdu(0.3s) Bdrs(4px) Fz($font-size-13) header-nav-text"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES </span></button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/#locale_lang"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/de/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-14) Fw(600)" href="https://vwo.com/blog/br/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/flag-portuguese-brazil.svg" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" />BR</a> </li></ul> </div> </div></li><li class="D(n)--md List(n)"><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/#locale_lang">EN</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/de/#locale_lang">DE</a><a class="C($color-purple) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/es/paginas-de-producto/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/blog/br/#locale_lang">BR</a></li> </ul> <div class="Mstart(a)"> <button class="js-toggle-mobile-menu M(0) D(n)--md D(f) Fld(c) Bgc(t) Bd(n) Cur(p) O(n):f header-top-theme-dark_C($color-white) C(inh) Pstart(10px) Pstart(20px)--xs Pend(0)" title="Toggle menu"> <svg width= "28" height= "28" ><use xlink:href="#icon-menu"></use></svg> </button> </div> </div> </div> </div> </div> </div> <div class="Pt(80px)--md Pt(70px) js-homepage-header-scroll"></div> <section class="Py(60px)--md Py(50px) Bgc($color-blue-light-7)"> <div class="container"> <div class="D(f) Fld(r)--md Fld(c) Gp(50px) Ai(c)"> <div class="Pos(r) Ov(h) H(250px) Bdrs(10px) D(n) D(ib)--md"> <img class=" Bdrs(10px) D(b) Miw(100%) Mt(-35px)" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Feature-image_Ecommerce-Product-Pages_-Must-Haves-and-No-Gos.jpeg?tr=w-500,h-285" alt="" srcset 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Marks" width= "24" height= "24" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/es/author/leamarks/" class="M(0) Td(n) C($color-black-light-3) C($color-purple):h D(ib)" rel="noopener">Lea Marks</a> </div> </div> <div class="BdX--sm Bdc($color-black)--sm Px(15px)"> <time datetime="2023-05-11"> Última actualización: mayo 11, 2023 </time> </div> <div class="D(f) Ai(c)"> <svg width= "12" height= "12" class= "Fxs(0) D(ib) Mend(5px)" ><use xlink:href="#icon-clock-type2"></use></svg> <span> 13 min. de lectura </span> </div> </div> <div class="Ta(c) Ta(s)--md"> <button type="button" class="button D(n) D(ib)--md" data-modal="modal-request-demo-extended"> Solicitar demo</button> <a href="https://vwo.com/es/demo/" class="D(n)--md Tt(n) D(ib) W(100%) W(a)--xs button My(5px) Mend(15px)--xs">Solicitar demo</a> <button type="button" class="D(n) D(ib)--md button button--line Mstart(10px)" data-modal="modal-free-trial"> Iniciar prueba gratuita </button> 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class="W(6/12)--md Fxg(1) D(f) Fxd(c) Jc(c)"> <h1 class="Fz($font-size-42)--md Fz($font-size-20) Lh(1.2) Fw(800) Mb(20px)--md Mb(40px) Ta(c) Ta(s)--md"> Páginas de producto: mejora tu eCommerce en 4 pasos </h1> <div class="D(f) Fld(c) Fld(r)--sm Gp(15px) Jc(c) Jc(fs)--md Ai(c) Mb(30px) Fz($font-size-14) Fw(500) C($color-black-light-3)"> <div class="D(f) Ai(c)"> <div class="Lh(n) Mend(15px) Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 2x" alt= "Lea Marks" width= "24" height= "24" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/es/author/leamarks/" class="M(0) Td(n) C($color-black-light-3) C($color-purple):h D(ib)" rel="noopener">Lea Marks</a> </div> </div> <div class="BdX--sm Bdc($color-black)--sm Px(15px)"> <time datetime="2023-05-11"> Última actualización: mayo 11, 2023 </time> </div> <div class="D(f) Ai(c)"> <svg width= "12" height= "12" class= "Fxs(0) D(ib) Mend(5px)" ><use xlink:href="#icon-clock-type2"></use></svg> <span> 13 min. de lectura </span> </div> </div> <div class="Ta(c) Ta(s)--md"> <button type="button" class="button D(n) D(ib)--md" data-modal="modal-request-demo-extended"> Solicitar demo</button> <a href="https://vwo.com/es/demo/" class="D(n)--md Tt(n) D(ib) W(100%) W(a)--xs button My(5px) Mend(15px)--xs">Solicitar demo</a> <button type="button" class="D(n) D(ib)--md button button--line Mstart(10px)" data-modal="modal-free-trial"> Iniciar prueba gratuita </button> <a href="https://vwo.com/es/free-trial/" class="D(n)--md D(ib) Tt(n) W(100%) My(5px) Mend(15px)--xs Fz($font-size-18) Fw($font-weight-bold) W(a)--xs button button--line"> Iniciar prueba gratuita </a> </div> </div> </div> </section></div> <div class="Bgc($color-grey) H(4px) W(100%) Pos(f) T(79px)--md T(70px) Z(1) Bxsh($box-shadow-navigation-bottom)"> <div class="js-blog-progressbar Bgc($color-purple) H(4px) Pos(a) Start(0) T(0) Z(1)"></div> </div> <div class="container Mt(40px) Mb(80px)--md Mb(50px) Lts(0)"> <div class="yoast-breadcrumbs" id="breadcrumbs"><span><span><a href="https://vwo.com/blog/es/">Home</a></span> / <span><a href="https://vwo.com/blog/es/sin-categorizar/">Sin categorizar</a></span> / <span class="breadcrumb_last" aria-current="page">Páginas de producto: mejora tu eCommerce en 4 pasos</span></span></div></div> <div class="container Lts(0)"> <div class="D(f) Ai(fs) Mb(80px) Pos(r)" id="js-content-wrap">  <div style="height: calc(100vh - 120px)" class="Bgc($color-blue-light-1) W(245px) Pos(st) T(100px) Bgc($color-white) D(n) D(f)--md Fld(c) Jc(sb) Trsp($Op) Trsdu(0.5s)"> <div id="js-sidebar-wrap" class="D(n) D(b)--md Pend(8px) Fxg(1) Bxz(bb) left-side-menu-wrap"> <ul class="left-side-menu"> </ul> </div> <div> <div class="js-blog-follow-us Bgc($color-grey-light) P(15px) Bdrs(10px) V(h) Op(0)"> <h6 class="Fz($font-size-12) Fw(500) Mt(0) Mb(10px) Lh($line-height-big-headings)"> Síganos y manténgase al día en temas CRO.</h6> <script nonce="8kZoYrK4qslEjcuyVe4rhC1BAGoRkoJZ" async src="https://platform.linkedin.com/in.js" type="text/javascript"> </script><script nonce="8kZoYrK4qslEjcuyVe4rhC1BAGoRkoJZ" type="IN/FollowCompany" data-id="10688209" data-counter="right"></script> </div> <div class="js-blog-like-post Bgc($color-blue-light-1) P(10px) Mb(20px) Bdrs(4px) Op(0) V(h) Trsp($Op) Trsdu(0.5s)"> <div> <h5 class="Fz($font-size-14) Fw(600) Mt(0) Mb(14px) Lh($line-height-headings)">Contenido relacionado: </h5> <div class="Bdbw(0):lc Bdbw(1px) Bdbs(da) Bdbc($color-grey) Pb(10px) Mb(10px) Lh(1) Pb(0):lc Mb(0):lc"> <a href="https://vwo.com/es/optimizacion-de-conversiones/" class="D(f) Ai(fs) Fz($font-size-11) C($color-new-font-dark) C($color-purple):h Td(n) link pink-common-link"> <span class="D(ib) Mstart(5px) Lh($line-height-default)">Conversion Rate Optimization</span> </a> <p class="Mstart(11px) My(0) D(if) C($color-grey-light-1) Fz($font-size-10)">Guía</p> </div> </div> </div> </div> </div>   <div class="js-guide-container Maw(800px)--md M(a) Maw(100%)"> <article class="Px(25px)--md"> <div class="editor-content Pos(r)"> <p>Las páginas de producto son el escaparate del comercio electrónico. Es donde aterrizan los clientes potenciales cuando buscan en Google. El gran escenario en el que presentas tu oferta. Es aquí donde los clientes deciden si comprar un producto o no. Por eso, las páginas de producto son un factor muy importante para las ventas y el éxito de un negocio. Merecen toda tu atención.</p> <p>En este artículo, veremos las funciones centrales de las páginas de producto en el comercio electrónico. Examinamos qué elementos influyen en las decisiones de compra y compartimos buenos (y malos) ejemplos de páginas de producto. Además, veremos consejos y herramientas para mejorar tus páginas de producto. Nuestro objetivo es asegurarnos de que estés bien equipado en tu viaje de optimización. ¡Empecemos!</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="597" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Feature-image_Ecommerce-Product-Pages_-Must-Haves-and-No-Gos-1024x597.jpeg" alt="Feature Image Ecommerce Product Pages Must Haves And No Gos" class="wp-image-79078" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Feature-image_Ecommerce-Product-Pages_-Must-Haves-and-No-Gos-1024x597.jpeg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Feature-image_Ecommerce-Product-Pages_-Must-Haves-and-No-Gos-1024x597.jpeg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Feature-image_Ecommerce-Product-Pages_-Must-Haves-and-No-Gos-1024x597.jpeg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Feature-image_Ecommerce-Product-Pages_-Must-Haves-and-No-Gos-1024x597.jpeg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="wp-block-heading">¿Qué es una página de producto?</h2> <p>La página de producto es una parte esencial de cualquier tienda online. Es la sección donde se muestra información detallada sobre un producto en particular que la tienda ofrece. La decisión de compra suele hacerse en esta página, así que es de vital importancia optimizarla. </p> <p>Aparte de la información detallada sobre el producto, esta página suele contener información sobre los precios, fotos, reseñas. Cada uno de estos elementos desempeña un papel importante a la hora de guiar al cliente potencial hacia la conversión. </p> <p>Por desgracia, no existe una página perfecta para cualquier tipo de producto. Cada caso es diferente, pero la combinación de los elementos y consejos que veremos más adelante son un buen punto de partida. </p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="127" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Blog-Banner-Spanish-1-1024x127.png" alt="Blog Banner Spanish 1" class="wp-image-79102" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Blog-Banner-Spanish-1-1024x127.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Blog-Banner-Spanish-1-1024x127.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Blog-Banner-Spanish-1-1024x127.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Blog-Banner-Spanish-1-1024x127.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h2 class="wp-block-heading">¿Cuáles son las funciones de una página de producto?</h2> <p>En el comercio electrónico, las páginas de productos desempeñan un papel crucial porque cumplen tres funciones centrales: Información, persuasión y visibilidad.</p> <h3 class="wp-block-heading">1. Información</h3> <p>La página de producto ofrece al cliente potencial la información y los argumentos necesarios para la parte racional de la decisión de compra. Esto se aplica especialmente a los productos que tienen un beneficio menos emocional y más práctico. ¿Qué tamaño tiene este destornillador? ¿Esta pintura de pared es apta para mujeres embarazadas? ¿Está incluido en este paquete turístico el traslado en autobús del aeropuerto al hotel? La información completa puede marcar la diferencia entre comprar y no comprar, sobre todo para los clientes inseguros. Casi todos los usuarios han abandonado alguna vez una compra porque faltaba algún detalle. También es importante una explicación exhaustiva de las funciones del producto, así como información completa sobre todos los costes. Bastantes clientes abandonan la compra poco antes de finalizarla porque no encuentran información sobre los gastos de envío hasta el momento de pagar.</p> <h3 class="wp-block-heading">2. Convicción.</h3> <p>Las páginas de producto deben convencer al cliente tanto de forma racional como emocional. Sobre todo si se trata de clientes que compran por primera vez: la tienda online debe contrarrestar sus dudas e inseguridades con medidas específicas para generar confianza, por ejemplo, en forma de reseñas positivas y sellos de verificación de organismos independientes. Las descripciones convincentes de los productos, las imágenes atractivas y, si están disponibles, otros medios como vídeos o servicios como herramientas interactivas de planificación son especialmente importantes. Todos estos elementos ayudan a que el cliente pueda hacerse una idea lo más vívida posible del producto. Al mismo tiempo, es importante que una página de producto no esté saturada y cause confusión. Un diseño intuitivo con una estructura clara y una llamada a la acción (CTA) bien visible conduce al visitante por el camino más corto hasta la caja. </p> <h3 class="wp-block-heading">3. Visibilidad</h3> <p>Si Google no ve tu página web, tus clientes tampoco la verán. Por lo tanto, la optimización para motores de búsqueda es obligatoria. Esto incluye URL «parlantes». Titulares y descripciones sofisticadas de los productos con los términos de búsqueda relevantes, metaelementos definidos (título, descripción), textos alternativos para las imágenes, enlaces internos (por ejemplo, con fines de cross-selling), velocidades de carga cortas y diseño responsivo. Los datos estructurados y los contenidos generados por los usuarios (por ejemplo, reseñas) pueden aportar puntos adicionales.</p> <p>La misión principal de una página de producto en el comercio electrónico es satisfacer las expectativas del cliente. Los visitantes vienen con una necesidad y quieren satisfacerla. Si el producto puede hacerlo, los elementos de la página deben dejarlo claro y conducir al cliente por el camino más rápido hacia la compra. Y si el producto no satisface la necesidad, en el mejor de los casos, se dispone de una potente función de búsqueda o enlaces directos a otros artículos. La tarea de una página de producto no es «persuadir» a los clientes para que compren cosas que no quieren, porque al final se arrepienten de su compra y no vuelven. </p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Free-trial-Spanish-Banner-2-1024x268.jpg" alt="Free Trial Spanish Banner 2" class="wp-image-79108" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Free-trial-Spanish-Banner-2-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Free-trial-Spanish-Banner-2-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Free-trial-Spanish-Banner-2-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Free-trial-Spanish-Banner-2-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h2 class="wp-block-heading">¿Cuáles son los principales elementos de una página de producto?</h2> <p>Los principales elementos de una página de producto optimizada trabajan en armonía para cumplir las funciones mencionadas anteriormente. Estos elementos incluyen:</p> <ul class="wp-block-list"> <li><strong>El título</strong>: Debe ser llamativo, conciso e informativo. Su principal objetivo es capturar el interés del usuario.</li> <li><strong>Imágenes</strong>: Las imágenes o videos del producto ofrecen una vista previa de los detalles de un producto y su aspecto visual. Deben ser de alta calidad y ampliables.</li> <li><strong>Descripción del producto:</strong> La descripción debe estar bien redactada, ser fácil de entender y debe proporcionar toda la información necesaria para que el cliente decida que este es el producto que busca.</li> <li><strong>Las llamadas a la acción (CTA)</strong>: Un CTA bien posicionado puede aumentar las conversiones considerablemente. Estos botones son los que permiten que el cliente añada algo a su carrito o avance en su proceso de compra.</li> <li><strong>Precio:</strong> El precio del producto debe estar visible y no causar confusión. También es recomendable mencionar cualquier precio adicional, como costes de envío o descuentos.</li> <li><strong>Reseñas:</strong> Las reseñas escritas por usuarios crean confianza y, si además llevan fotos, ofrecen la oportunidad de ver el producto en un entorno real.</li> </ul> <h2 class="wp-block-heading">4 consejos para optimizar tu página de producto</h2> <h3 class="wp-block-heading">1. Apuesta por imágenes de producto de alta calidad.</h3> <p>En el comercio electrónico, intentar vender productos sin imágenes es tan prometedor como montar en bicicleta sin ruedas: no funciona. Las imágenes de los productos son uno de los elementos absolutamente esenciales de una página de producto. En el mejor de los casos, las imágenes son de alta calidad, es decir, iluminadas y tomadas con equipos profesionales. </p> <p>Cuanto más complejo y caro sea el producto, mayores serán las exigencias en la presentación visual. Para un tornillo, basta con una imagen sencilla. Para una zapatilla de correr cara, al menos hay que hacer fotos de todos los lados. Y para las ofertas inmobiliarias, las vistas de 360º y las visitas virtuales son ya habituales.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="512" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/amazon-1024x512.png" alt="Amazon" class="wp-image-79081" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/amazon-1024x512.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/amazon-1024x512.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/amazon-1024x512.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/amazon-1024x512.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="http://amazon.es" target="_blank" rel="noreferrer noopener">Amazon</a></figcaption></figure> <p>Amazon, líder del sector, domina las ilustraciones de productos: imágenes de todo el producto, recortadas sobre un fondo neutro. Hay varias imágenes entre las que elegir, todas con función de zoom para obtener vistas detalladas. También hay ilustraciones para mostrar más claramente determinadas funciones o dimensiones.</p> <p>Existe un eterno conflicto entre las imágenes de alta calidad, por un lado, y la exigencia de tiempos de carga cortos, por otro. El equilibrio adecuado se consigue cuando la resolución de las imágenes permite vistas más profundas y, al mismo tiempo, ocupa el menor espacio de almacenamiento posible.</p> <p>Por cierto, las imágenes de producto sobre fondo neutro no siempre son la mejor opción. También hay sectores en los que el producto debe mostrarse en uso. La ropa es mucho más atractiva cuando se lleva puesta. Y las tablas de surf resultan mucho más espectaculares e inspiradores en acción, como muestra este ejemplo:</p> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Decathlon-1024x538.png" alt="Decathlon" class="wp-image-79084" width="729" height="383" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Decathlon-1024x538.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Decathlon-1024x538.png?tr=w-375 375w" sizes="(max-width: 729px) 100vw, 729px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="https://www.decathlon.es/es/p/tabla-surf-longboard-epoxy-sobre-espuma-eps-60l-2-1-quilla-central-8-olaian-900/_/R-p-342014?mc=8751848&c=BLANCO" target="_blank" rel="noreferrer noopener">Decathlon</a></figcaption></figure> <p>Los vídeos son adecuados para productos que requieren una explicación. En este formato se pueden combinar bien las imágenes instructivas y convincentes. Además, las imágenes en movimiento aumentan el tiempo de permanencia en la tienda online, lo que repercute positivamente en el posicionamiento en buscadores.</p> <h3 class="wp-block-heading">2. Escribe textos que convenzan a los clientes y a Google.</h3> <p>No sólo hay que optimizar las imágenes de los productos, sino también los textos. ¿Qué significa esto exactamente?</p> <p>En primer lugar, no debes limitarte a copiar las plantillas de los fabricantes. Esto puede ser fácil y rápido, pero conlleva riesgos. Porque otros minoristas también utilizan este texto. Google es consciente de ello. Varias páginas con el mismo contenido: ¿por qué debería el motor de búsqueda favorecer una de estas páginas similares? Google puede incluso penalizarlas todas como copias o incluso plagios. Mucho cuidado con el contenido duplicado.</p> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Hermes-1024x539.png" alt="Hermes" class="wp-image-79087" width="729" height="383" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Hermes-1024x539.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Hermes-1024x539.png?tr=w-375 375w" sizes="(max-width: 729px) 100vw, 729px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="http://hermes.es" target="_blank" rel="noreferrer noopener">Hermès</a></figcaption></figure> <p>La casa de moda francesa, Hermès, utiliza el texto en sus páginas de productos de dos maneras: en primer lugar, para ofrecer información práctica sobre la prenda (material, corte, detalles), pero también ofrecen una breve historia sobre el diseño del producto. Esto aumenta la exclusividad de la marca y añade un toque personal a la descripción de producto, como las imágenes en contexto. </p> <h3 class="wp-block-heading">3. Utiliza principios psicológicos para aumentar las ventas</h3> <p>Las personas son seres sociales. Para tomar mejores decisiones, se basan en las opiniones y recomendaciones de los demás («social proof»). Este mecanismo psicológico puede utilizarse con provecho en la comercialización.</p> <p>Las valoraciones y reseñas de los usuarios son factores determinantes en el ecommerce. Si son positivas, garantizan la confianza y aumentan la tasa de conversión. El efecto no tiene nada de misterio, todos lo conocemos. Somos más propensos a comprar productos elogiados por otros clientes. Y nos mantenemos alejados de los productos con los que otros han tenido malas experiencias.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="536" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/booking-1024x536.png" alt="Booking" class="wp-image-79090" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/booking-1024x536.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/booking-1024x536.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/booking-1024x536.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/booking-1024x536.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="http://booking.com" target="_blank" rel="noreferrer noopener">Booking.com</a></figcaption></figure> <p>Booking.com coloca las opiniones de forma muy destacada en las páginas de producto. El portal de viajes online muestra la valoración media de los usuarios. Además de esta «calificación escolar», el número de reseñas, que también se publica, indica el peso que se le atribuye. Con cientos o incluso miles de votos emitidos, obviamente no se trata de opiniones individuales al azar, sino de una opinión válida. Además, los usuarios pueden leer las opiniones en un deslizador. Todos estos elementos contribuyen a que los usuarios se hagan una idea muy clara de lo que pueden esperar. Y la familiaridad genera confianza.</p> <p>Más allá de las opiniones de los clientes, hay muchos otros trucos psicológicos que los comerciantes conocen y utilizan desde hace siglos, no sólo en el mostrador de la tienda, sino también en el comercio electrónico. Veamos algunos métodos:</p> <p><strong>Intercambio:</strong> Cuando la gente recibe algo como regalo, se siente obligada a dar algo a cambio. (Por eso los carniceros regalan rodajas de salchicha a los niños pequeños: Los receptores de la acción son en realidad los padres). En el comercio electrónico, este principio puede aprovecharse «regalando» complementos gratuitos, como paquetes de muestras o contenidos elaborados. Los clientes suelen compensar esta «deuda» y comprar algo.</p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="268" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Free-trial-Spanish-Banner-3-1024x268.jpg" alt="Free Trial Spanish Banner 3" class="wp-image-79111" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Free-trial-Spanish-Banner-3-1024x268.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Free-trial-Spanish-Banner-3-1024x268.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Free-trial-Spanish-Banner-3-1024x268.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Free-trial-Spanish-Banner-3-1024x268.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <p><strong>Identidad:</strong> Utiliza testimonios con los que tus usuarios puedan identificarse. Como estamos en marketing, estas personas no deben ser exactamente como tus usuarios, sino como a tus usuarios les gustaría ser. Es decir, parecidas, pero un poco más guapas/atléticas/elegantes, etc. La diferencia dependerá del producto. Ejemplo: Un reloj de pulsera suizo de alto precio en la muñeca de Daniel Craig destila el aroma de James Bond: viajes, aventura, mujeres hermosas. Obviamente, este modelo encaja para el grupo objetivo de hombres adinerados.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="561" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Perfume-1024x561.png" alt="Perfume" class="wp-image-79093" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Perfume-1024x561.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Perfume-1024x561.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Perfume-1024x561.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Perfume-1024x561.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="https://www.lancome.es/perfume/mujer/la-vie-est-belle/la-vie-est-belle-eau-de-parfum/313013-LAC.html" target="_blank" rel="noreferrer noopener">Lancôme</a></figcaption></figure> <p>En la industria de perfumes se utiliza muy a menudo esta táctica. Las grandes marcas suelen colaborar con un actor o actriz famosa, como es el caso de Julia Roberts y este perfume de Lancôme. </p> <p>Autoridad: En un mundo confuso con opciones de consumo ilimitadas, se necesita orientación. Los clientes anhelan autoridades creíbles que no se limiten a venderles productos, sino que les muestren posibles soluciones. </p> <p>Escasez: Nada molesta más a la gente que las oportunidades perdidas. Un precio reducido sólo es válido hasta mañana. O sólo quedan tres artículos en stock. A los usuarios les preocupa perderse una oportunidad y arrepentirse después: Fear-of-Missing-Out.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="541" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Ryanair-1024x541.png" alt="Ryanair" class="wp-image-79096" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Ryanair-1024x541.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Ryanair-1024x541.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Ryanair-1024x541.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Ryanair-1024x541.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="http://ryanair.es" target="_blank" rel="noreferrer noopener">Ryanair</a></figcaption></figure> <p>Junto al precio, Ryanair señala que «quedan 3 asientos a este precio». De este modo, la aerolínea presiona al usuario, porque existe la posibilidad de que el precio de otros billetes aumente.</p> <h3 class="wp-block-heading">4. Aprovecha el cross-selling y up-selling</h3> <p>El objetivo principal de una página de producto es presentar un producto específico de la mejor manera posible y llevar al usuario a la compra por el camino más corto. A primera vista, el cross-selling y el up-selling obstaculizan este objetivo. Sin embargo, estas iniciativas son importantes.</p> <p>El objetivo del cross-selling (venta cruzada) en las páginas de productos es aumentar el valor de la cesta de la compra animando al usuario a descubrir también otros productos. En este contexto, son relevantes los productos complementarios y similares, así como los artículos que otros clientes han comprado al mismo tiempo que éstos. La probabilidad de que los usuarios encuentren interesantes estos productos «relacionados» y los compren es alta.</p> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="537" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Canon-1024x537.png" alt="Canon" class="wp-image-79099" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Canon-1024x537.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Canon-1024x537.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Canon-1024x537.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Canon-1024x537.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="http://canon.es" target="_blank" rel="noreferrer noopener">Canon</a></figcaption></figure> <p>La tienda online de Canon ofrece un ejemplo muy sencillo y absolutamente convincente. Quien compra esta cámara aún no puede sacar fotos. Como mínimo, sigue necesitando una batería y un objetivo. Pero también tiene sentido seguir ofreciendo accesorios como trípodes y fundas.</p> <p>El up-selling consiste en persuadir a los clientes para que compren un producto más caro. Una forma sencilla es mostrar alternativas similares pero de mayor calidad en la página del producto. Aquí es importante que la selección se ajuste a la oferta originalmente seleccionada, es decir, que sea relevante, y que al mismo tiempo sea lo suficientemente manejable como para que el usuario no se sienta abrumado. Ojo: La compra sigue siendo el objetivo central. Si las alternativas hacen que el cliente potencial no pueda tomar una decisión, habrás perdido una oportunidad de venta. </p> <figure class="wp-block-image size-large"><a href="#free-trial"><img decoding="async" width="1024" height="127" src="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Blog-Banner_spanish_3-1024x127.png" alt="Blog Banner Spanish 3" class="wp-image-79105" srcset="https://static.wingify.com/gcp/uploads/sites/3/2023/05/Blog-Banner_spanish_3-1024x127.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Blog-Banner_spanish_3-1024x127.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Blog-Banner_spanish_3-1024x127.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/sites/3/2023/05/Blog-Banner_spanish_3-1024x127.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure> <h2 class="wp-block-heading">Conclusión: Tests A/B para optimizar tu página de producto</h2> <p>Ahora que hemos visto los elementos más importantes de una página de producto y algunos consejos para mejorarlos, es hora de aplicar lo aprendido. Pero, como ya hemos mencionado antes, cada página de producto es un caso particular y lo primero que hay que hacer es averiguar qué cambios realmente funcionan para tu ecommerce. </p> <p>En los tests A/B, se comparan dos versiones de la misma página para ver cuál funciona mejor. Estas dos versiones difieren en un elemento, por ejemplo, los CTA tienen colores diferentes. Si un número significativamente mayor de usuarios hace clic en el CTA amarillo en lugar de en el azul, obtendrá un resultado claro. El CTA amarillo se queda.</p> <p>La ventaja única de los tests A/B es obvia: no tienes que adivinar qué CTA funciona mejor. Ya lo sabes. Los valores medidos justifican tus decisiones, no las experiencias, opiniones o sentimientos. Así se crea una estrategia de optimización basada en datos, que garantiza el aumento de las tasas de apertura, clics y conversión. </p> <p>Para descubrir más sobre las ventajas, métodos, retos y ejemplos de los tests A/B puedes encontrar aquí nuestra guía completa. </p> <div class="has-social-placeholder has-content-area" data-url="https://vwo.com/blog/es/paginas-de-producto/" data-title="Páginas de producto: mejora tu eCommerce en 4 pasos" data-hashtags="" data-post-id="79077"></div> <div class="js-collapse-btn D(n) Jc(c) Ai(c) Pos(a) W(100%) B(-50px) Pt(100px) Pb(40px) Bg($linear-gradient-transparent) Start(0)"> <button class="Fw(600) D(f) Ai(c) M(a) Cur(p) C($color-purple) Fz($font-size-14) Bgc(t) Bd(n)"> <span>Continúa leyendo</span> <svg width= "14" height= "14" class= "Fxs(0) Mstart(5px) Rotate(90deg)" ><use xlink:href="#icon-arrow-right"></use></svg> </button> </div> </div>  <div class="source-author-container"> <div class="D(f) Flw(w) Ai(c) Mt(50px)"> <h5 class="M(0) Mend(20px) Fz($font-size-14) Fw(600)">Categories: </h5> <div class="D(f) Flw(w)"> <a href="https://vwo.com/blog/es/sin-categorizar/" class="Bgc($color-blue-light-1) Bgc($color-blue-light-2):h C($color-black-light-3) P(10px) M(5px) Bdrs(4px) Fz($font-size-12) Fw(500) Td(n)"> Sin categorizar </a> </div> </div>  <div class="Mt(80px)"> <div class="D(f) Ai(fs) Gp(20px) Bgc($color-purple-light-7) P(30px) Bdrs(10px) Fld(r)--sm Fld(c)"> <div class="Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg" srcset="https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 1x, https://static.wingify.com/gcp/uploads/sites/3/2022/03/lea-marks-150x150.jpeg 2x" alt= "Lea Marks" width= "60" height= "60" class= "D(b) Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <a href="https://vwo.com/blog/es/author/leamarks/" class="M(0) Fz($font-size-18) Td(n) Fw(700) Mb(10px) D(ib) C($color-new-font-dark) C($color-purple):h D(ib)" rel="noopener">Lea Marks</a> <small class="D(b) Fz($font-size-13)">Creadora de contenido multilingüe con cierta afición por las historias que unen a las personas, sin importar lo lejos que estén en un mapa. 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name="gdpr_consent_checkbox" id="modal-free-trial-step1-cu-gdpr-consent-checkbox" value="true" data-qa="modal-free-trial-step1-gdpr-consent-checkbox"/> <label for="modal-free-trial-step1-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-su-submit">empezar ahora</button> </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="text" name="ft_wingifyvwo" style="display: none;"> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step1-success-message submission-success_D(b) D(n) Ta(c)"> </div> </div><div class="js-free-trial-form-step2-container js-step2-container Mih(510px)--md D(n)"> <div class="Ta(c) Mb(24px) submission-success_D(n)"> <h4 class="M(0) Fw(600) Fz($font-size-24)--sm Fz($font-size-20)" aria-level="2"> Indica una contraseña para empezar </h4> </div> <form id="modal-free-trial-signup-form-step2" method="post" action="/wp-json/action/free-trial" class="js-vwo-form-validate-and-submit submission-success_D(n) js_form_step2 " data-formtype="free-trial-step2" novalidate data-event-on-submit="modal-free-trial-step2-submit" data-event-on-error="modal-free-trial-step2-error" data-event-on-success="modal-free-trial-step2-success" data-qa="modal-su-form" data-mkfid="1609"> <div class="Mb(15px) js-ft-step2-email-container"> <label for="modal-v1-step2-email" class="Fz(13px) Fw(600) Tt(n)">Email profesional <sup>*</sup></label> <input class="W(100%) Py(14px) input-text Pe(n)" placeholder="nombre@tuempresa.com" type="email" id="modal-v1-step2-email" name="email" data-qa="modal-su-step2-v1-email" required readonly /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Correo electrónico no válido</div> </div> <div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item"> <label for="modal-v1-fname" class="Fz(13px) Fw(600) Tt(n)">Nombre <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Nombre" type="text" id="modal-v1-fname" name="first_name" data-qa="modal-su-v1-fname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Nombre no válido</div> </div> <div class="W(48%)--md form-item"> <label for="modal-v1-lname" class="Fz(13px) Fw(600) Tt(n)">Apellidos <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Apellidos" type="text" id="modal-v1-lname" name="last_name" data-qa="modal-su-v1-lname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Apellidos no válidos</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Teléfono <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Número de teléfono no válido</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Contraseña <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Contraseña</div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-free-trial-step2-cu-gdpr-consent-checkbox" value="true" data-qa="modal-free-trial-step2-gdpr-consent-checkbox"/> <label for="modal-free-trial-step2-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Empezar ahora</button>  </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO está configurando tu cuenta</span> </div> <div class="Ta(c) Mt(10px)">Hemos enviado un mensaje a <span class="nls_protected C($color-blue) js-post-form-user-email">yourmail@domain.com</span> con instrucciones para verificar tu cuenta.</div> </div> <div> <div class="Fw(700) My(10px)">¿No puedes encontrar el correo?</div> <div>Comprueba el spam, el correo basura o las bandejas de entrada secundarias.</div> <div>¿No puedes encontrarlo? Háznoslo saber en <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div class="js-modal modal-as-page_Mt(70px) modal-as-page_Mt(0)--md Pos(f) Start(0) Px(20px)--md Px(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal-as-page_Bgc($color-light-pink) Z(10) Ta(c)" id="modal-contact-us" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-contact-us"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) Mx(a) D(ib) Bgc($color-light-pink) Ta(start) My(50px) Maw(95%) W(940px)--md W(a) Bdrs(3px) Ov(h)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div class="D(f) Jc(sb) Fxw(w) Fxw(nw)--md Fxd(cr) Fxd(r)--md "> <div class="W(4/12)--md" > <div class="C($color-new-font-dark) Bxz(bb) Mih(435px) P(40px)"> <h3 class="Fz($font-size-34) Fw(600) C($color-new-font-dark) My(0)" aria-level="2">Hablemos</h3> <p class="js-contact-us-description Fz($font-size-18) Mb(90px)--md Mb(60px) C($color-blue-dark-1) Mt(0) Pt(10px)">Hablar con un representante de ventas</p> <div class="D(f) My(40px) Fld(c)"> <div class="W(100%) Mend(40px)--md Mend(0) W(100%)--md"> <div class="D(f) Ai(c) Mt(10px)"> <svg width= "20" height= "20" class= "C($color-blue-dark-2) Mend(5px)" ><use xlink:href="#icon-globe"></use></svg> <span class="Fw(700) Fz($font-size-18)">Global</span> </div> <a class="Fz($font-size-14) C($color-blue-dark) Td(n) Td(u):h" href="tel:+14153493207">+1 415-349-3207</a> </div> </div> <div class="Fz($font-size-14) C($color-blue-dark-1)">También puedes enviarnos un correo electrónico a <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="js-vwo-form-validate-and-submit submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Contactar</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">Nombre: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="Nombre" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Nombre no válido</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Apellidos: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Apellidos" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Apellidos no válidos</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Email profesional: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="nombre@tuempresa.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Correo electrónico no válido</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Número de teléfono: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Número de teléfono no válido</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Motivo de la consulta: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Consulta de ventas</option> <option value="technical-support">Soporte técnico</option> <option value="other">Otros</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Consulta seleccionada no válida</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Mensaje: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Mensaje no válido</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Enviar </button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Gracias por escribirnos.</h5> <p class="Fz($font-size-16)"> Uno de nuestros representantes se pondrá en contacto contigo en breve. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> ¡Impresionante! Su reunión está confirmada para <span class="js-meeting-date Fw(600)"></span> a las <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Gracias, <span class="js-demo-final-screen-username"></span> por compartir tu información. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="js-vwo-form-validate-and-submit active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hola 👋 Organicemos tu demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">Para empezar, cuéntanos quién eres </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">Nombre*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Nombre no válido</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Apellidos*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Apellidos no válidos</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Email profesional*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@empresa.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Correo electrónico no válido</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Teléfono*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Número de teléfono no válido</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Obtener una demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirmar </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">Programar más tarde</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> Aunque nuestra demostración cubre toda la plataforma VWO, por favor comparte algunos detalles para que podamos <b>personalizarla para usted.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Siguiente</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Omitir</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Volver </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> ¿En cuál de estas opciones te sitúas? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> Soy principiante en el uso de productos de optimización y experimentación. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> He usado otros productos de optimización y experimentación. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> He usado VWO en el pasado y conozco bien la plataforma. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Siguiente</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Omitir</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Volver </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Comparte los casos de uso, objetivos o necesidades que está tratando de resolver. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Siguiente</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Omitir</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Volver </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Por favor, indícanos la URL de tu página web o aplicación. </h3> <p class="M(0) C(#333333)"> Vendremos preparados con una demo para esta web o aplicación en concreto. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> URL de la web </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> URL de la aplicación </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finalizar</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> No veo la hora de conocerte el <span class="js-meeting-date Fw(600)"></span> a las <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, gracias por compartir estos detalles. Tu representante exclusivo de VWO se pondrá en contacto en breve para programar esta demostración. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> Estamos satisfechos y contentos de haber elegido VWO. Estamos obteniendo el ROI de nuestros experimentos. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO ha sido muy útil en nuestros esfuerzos de optimización. Las posibilidades de tests son infinitas y nos ha permitido identificar, configurar y ejecutar fácilmente varios tests a la vez. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> Como project manager de nuestro proceso de experimentación, me encanta cómo VWO nos permite ponernos en marcha rápidamente, pero también nos ofrece la flexibilidad de crear tests más complejos. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> No necesitas experiencia en desarrollo de páginas web para usar VWO. El equipo de soporte de VWO es increíble </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> De confianza para miles de marcas líderes </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> ¡Impresionante! Su reunión está confirmada para <span class="js-meeting-date Fw(600)"></span> a las <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Gracias, <span class="js-demo-final-screen-username"></span> por compartir tu información. </p> </div> <button aria-label="close modal" type="button" class="js-close-demo-alert Cur(p) Bgc(t) C($color-green-new-1) Op(0.5) Op(1):h Bd(n) P(0) End(20px) Pos(a) T(50%) TranslateY(-50%)"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> </div> </div><link rel='stylesheet' id='highlight-and-share-css' href='https://vwo.com/blog/wp-content/cache/autoptimize/3/css/autoptimize_single_6c2d1c5c04acdf48c3d67870ed3292ea.css?ver=5.0.2' type='text/css' 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