Video Content Creation Strategy

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We鈥檒l take you deeper into analytics, explain the science behind search, and more.", "image": "https://web.archive.org/web/20230818092355/https://kstatic.googleusercontent.com/files/aa6125103ef38094eb826319838e32c01d8faeeebb81f30d1ab13b8c1f5d86bf21b54db41984c7d9ebda15f24d0dca1c2f4618ee72f1e63fc3b051154a4a5ed2", "step": [ { "@type": "HowToStep", "name": "How to reach your audience", "text": "Want to know why your recent video is blowing up? Understanding the way your viewers find your videos can help. Learn how YouTube makes recommendations and what factors influence your impressions.", "itemListElement": [{ "@type": "HowToDirection", "name": "Your audience and the algorithm", "text": "<div class=ytc-md><p>Insider tip: our algorithm doesn鈥檛 pay attention to videos, it pays attention to viewers. So, rather than trying to make videos that鈥檒l make an algorithm happy, focus on making videos that make your viewers happy.</p> <p><a href=https://support.google.com/youtube?p=video_discovery_tips target=_blank class=ytc-arrow-link rel=noopener>Get Creator Tips on search and discovery</a></p> <p><a href=https://support.google.com/youtube?p=tips_to_learn_what_viewers_are_watching target=_blank class=ytc-arrow-link rel=noopener>Get Creator Tips to learn what your viewers are watching</a></p> </div>" },{ "@type": "HowToDirection", "name": "How we recommend videos", "text": "<div class=ytc-md><p>We track what viewers watch, how long they watch, what they skip over, and more. This helps us figure out what kind of videos they like best and what we can recommend to them next.</p> <p><a href=https://www.youtube.com/watch?v=E6pC6iql5xM target=_blank class=ytc-arrow-link rel=noopener>Watch a video about recommendations</a></p> <p><a href=https://support.google.com/youtube/answer/141805 target=_blank class=ytc-arrow-link rel=noopener>Read more about how we recommend videos</a></p> </div>" },{ "@type": "HowToDirection", "name": "Plan your programming", "text": "<div class=ytc-md><p>Things like how long your videos are and how often you post are what we鈥檇 call programming. Learn some tips about what tends to work best for attracting and entertaining viewers, how to build a content calendar, and more.</p> <p><a href=https://www.youtube.com/playlist?list=PLpjK416fmKwRMhVX5YYWv_5mubCd7cmgG target=_blank class=ytc-arrow-link rel=noopener>Watch videos on programming best practices</a></p> <p><a href=https://support.google.com/youtube?p=upload_schedule_tips target=_blank class=ytc-arrow-link rel=noopener>Get Creator Tips for your upload schedule</a></p> </div>" }] } , { "@type": "HowToStep", "name": "Use data to make decisions", "text": "Taking a closer look at your channel鈥檚 analytics can help you make it better. Use data to get to know your audience and their watching habits, spot opportunities to make money, and more.", "itemListElement": [{ "@type": "HowToDirection", "name": "Go deeper with analytics", "text": "<div class=ytc-md><p>With more filters to group and organize your videos, Advanced Mode helps you dig into trends like what type of content your viewers interact with most, what video length works best, and more.</p> <p><a href=https://www.youtube.com/watch?v=yyRdoYbBUyI target=_blank class=ytc-arrow-link rel=noopener>Watch a video about analytics</a></p> </div>" },{ "@type": "HowToDirection", "name": "Figure out who your viewers are", "text": "<div class=ytc-md><p>Audience analytics can tell you things like what time of day your viewers are on YouTube and if they are new or returning fans, all so you can get strategic about when and how you post future content.</p> <p><a href=https://support.google.com/youtube/answer/9313698?visit_id=637575793575029286-170978576&rd=2 target=_blank class=ytc-arrow-link rel=noopener>Read more about audience analytics</a></p> <p><a href=https://support.google.com/youtube?p=content_tab_tips target=_blank class=ytc-arrow-link rel=noopener>Get Creator Tips for channel performance</a></p> <p><a href=https://support.google.com/youtube?p=tips_to_learn_who_your_viewers_are target=_blank class=ytc-arrow-link rel=noopener>Get Creator Tips about who your viewers are</a></p> </div>" },{ "@type": "HowToDirection", "name": "Spot opportunities to earn", "text": "<div class=ytc-md><p>Using analytics can help you monetize your channel. Using metrics like Cost Per Mille (CPM) and Revenue Per Mille (RPM) can help you understand how advertisers value your content or how much you鈥檙e earning per view.</p> <p><a href=https://www.youtube.com/watch?v=JCe_iNSCyQg target=_blank class=ytc-arrow-link rel=noopener> Watch a video about monetization metrics</a></p> <p><a href=https://support.google.com/youtube/answer/9314357/understand-ad-revenue-analytics target=_blank class=ytc-arrow-link rel=noopener>Read more about ad revenue</a></p> </div>" }] } , { "@type": "HowToStep", "name": "Keep your content fresh", "text": "Even if you have a loyal audience, there鈥檚 always the chance you are missing viewers who would love your channel. Here are some tools and tips that can help you attract new viewers and more of them. [Get Creator Tips about what content to create](https://support.google.com/youtube?p=tips_to_learn_what_content_to_create){target=_blank}{class=ytc-arrow-link}", "itemListElement": [{ "@type": "HowToDirection", "name": "Consider collaborations", "text": "<div class=ytc-md><p>Collaborations are a great way to connect with other Creators, learn new skills, and find more fans for your channel. Get tips on how to choose collaborators and make the most of what you create together.</p> <p><a href=https://www.youtube.com/watch?v=dAtGDfq2xjE target=_blank class=ytc-arrow-link rel=noopener>Tips on collaborations</a></p> </div>" },{ "@type": "HowToDirection", "name": "Try out YouTube Live", "text": "<div class=ytc-md><p>YouTube Live is all about connecting with fans in more meaningful ways. If you qualify, you can enable live streaming from your phone, webcam, or with an encoder in order to let your fans into your life in real time.</p> <p><a href=https://www.youtube.com/creators/live-streaming-on-youtube/ target=_blank class=ytc-arrow-link rel=noopener>Learn more about Live</a></p> </div>" },{ "@type": "HowToDirection", "name": "Pivot your content", "text": "<div class=ytc-md><p>It鈥檚 not always an easy decision, but sometimes a pivot in your channel鈥檚 content is necessary. Making sure you鈥檙e doing it strategically can set you up for success.</p> <p><a href=https://www.youtube.com/watch?v=CnGQnzWSZNA target=_blank class=ytc-arrow-link rel=noopener>Tips for pivots</a></p> </div>" },{ "@type": "HowToDirection", "name": "Start a secondary channel", "text": "<div class=ytc-md><p>If you don鈥檛 want to change your main channel, you can always start a secondary channel. This lets you experiment with new types of formats without risking alienating your fans.</p> <p><a href=https://www.youtube.com/watch?v=Up8jSMBvdGg target=_blank class=ytc-arrow-link rel=noopener>Watch a video about secondary channels</a></p> <p><a href=https://support.google.com/youtube/answer/1646861 target=_blank class=ytc-arrow-link rel=noopener>Read more about creating a new channel</a></p> </div>" },{ "@type": "HowToDirection", "name": "Keep it fun", "text": "<div class=ytc-md><p>Creative burnout is real. Prioritize your well-being by having an honest look at the things that matter most: balance, down time, having fun, and how far to push your creative genius.</p> <p><a href=https://www.youtube.com/watch?v=_fGDV-W___E&list=PLpjK416fmKwSxseFOgAMDIvtypIBtQxWt target=_blank class=ytc-arrow-link rel=noopener>Tips on well-being </a></p> <p><a href=https://support.google.com/youtube?p=tips_for_dealing_with_creator_burnout target=_blank class=ytc-arrow-link rel=noopener>Get Creator Tips for managing creator burnout</a></p> </div>" }] } ] } </script> <script type="application/ld+json" nonce="TAQEyNJZnnW5eAXYgh4QxA"> [ { "@context": "https://web.archive.org/web/20230818092355/https://schema.org", "@type": "VideoObject", "name": "Use data to make decisions", "description": "Taking a closer look at your channel鈥檚 analytics can help you make it better. 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aria-label="1" role="menuitem" tabindex="0"> How things work <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-1"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20230818092355/https://www.youtube.com/intl/en_us/creators/how-things-work/getting-started/"> <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/ee9c7ea56c863254d2fde2870e07ab62bff86d3b784d303bbd58b6801376029c2599a422d27f3e3a23bfece1e4a298c60dc09e79cafeceb494d30f6b4a92c67b 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/ee9c7ea56c863254d2fde2870e07ab62bff86d3b784d303bbd58b6801376029c2599a422d27f3e3a23bfece1e4a298c60dc09e79cafeceb494d30f6b4a92c67b" alt="Getting started on YouTube"/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/8c685bf8af4006f0a807fcec91e85abf7e94f6bf5643cf4e8c861f593fe4df962f2712029231592541e764573deb4e8b3566420cfe17e548337bee0a301a1928 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/8c685bf8af4006f0a807fcec91e85abf7e94f6bf5643cf4e8c861f593fe4df962f2712029231592541e764573deb4e8b3566420cfe17e548337bee0a301a1928" alt="Getting started on YouTube"/> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class="lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs"> Getting started on YouTube </h3> <p class="lb-header__subnav-item-desc"> Everything you need to create and manage a channel. </p> </div> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20230818092355/https://www.youtube.com/intl/en_us/creators/how-things-work/building-community/"> <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/e87277c7325a99683e6b38ffd8794d918c4a6829a833f84b57a769ef5593910e335d5ef270f311473f8422b43ed22ab53ea36aa0e5957f4b974907441d0d6494 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/e87277c7325a99683e6b38ffd8794d918c4a6829a833f84b57a769ef5593910e335d5ef270f311473f8422b43ed22ab53ea36aa0e5957f4b974907441d0d6494" alt="Building your community"/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/1e806fbcec5e20e26e0dd775c08c37391df6a2bfa754b7b7610f4bec9c18dd9086599eb65281c34d9168ead5fd0c67315793dcf92d504f521ffce9152325b508 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/1e806fbcec5e20e26e0dd775c08c37391df6a2bfa754b7b7610f4bec9c18dd9086599eb65281c34d9168ead5fd0c67315793dcf92d504f521ffce9152325b508" alt="Building your community"/> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class="lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs"> Building your community </h3> <p class="lb-header__subnav-item-desc"> Tips & tricks to find, nurture, and build an audience. </p> </div> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20230818092355/https://www.youtube.com/intl/en_us/creators/how-things-work/video-monetization/"> <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/8e603f63e6f9fa8991ec17290d4f8841c60a8e3410c92703b43f53e87b2de2159caf104c63398ce0d6908d432dff2df765fc6cec7296b98336e5eecf496a2bb3 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/8e603f63e6f9fa8991ec17290d4f8841c60a8e3410c92703b43f53e87b2de2159caf104c63398ce0d6908d432dff2df765fc6cec7296b98336e5eecf496a2bb3" alt="How to make money on YouTube"/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/5fe53ccdd011a15f932bf0e145cd6eb8d0c10bd083bc3e31ba81e2860742247ea21f47299ad055e9963f3ddaec22d198965243ac253f611653699c3b6240a507 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/5fe53ccdd011a15f932bf0e145cd6eb8d0c10bd083bc3e31ba81e2860742247ea21f47299ad055e9963f3ddaec22d198965243ac253f611653699c3b6240a507" alt="How to make money on YouTube"/> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class="lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs"> How to make money on YouTube </h3> <p class="lb-header__subnav-item-desc"> Explore all ways you can get paid on YouTube. </p> </div> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header__subnav-item--active lb-header-js-subnav-item lb-header__subnav-item" href="/web/20230818092355/https://www.youtube.com/intl/en_us/creators/how-things-work/content-creation-strategy/"> <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/aa6125103ef38094eb826319838e32c01d8faeeebb81f30d1ab13b8c1f5d86bf21b54db41984c7d9ebda15f24d0dca1c2f4618ee72f1e63fc3b051154a4a5ed2 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/aa6125103ef38094eb826319838e32c01d8faeeebb81f30d1ab13b8c1f5d86bf21b54db41984c7d9ebda15f24d0dca1c2f4618ee72f1e63fc3b051154a4a5ed2" alt="Growing your channel"/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/7315378c5702051a16f287c44bbe4daedc9d6fd105d9ef85eb07b897bfbb3fb58c1d46f0a97889fcbd03a4a509da01d499e28df3b2ac76b7b48b11729591ef43 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/7315378c5702051a16f287c44bbe4daedc9d6fd105d9ef85eb07b897bfbb3fb58c1d46f0a97889fcbd03a4a509da01d499e28df3b2ac76b7b48b11729591ef43" alt="Growing your channel"/> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class="lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs"> Growing your channel </h3> <p class="lb-header__subnav-item-desc"> Tools to help you create, connect, and grow. </p> </div> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20230818092355/https://www.youtube.com/intl/en_us/creators/how-things-work/policies-guidelines/"> <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/56ac1c911da0a53e3aac1c02136e48d290f61308f43508f1c160f75754e8cbc229bce528a8a050e5cb619afa34596f984e1e18b17193a24dd1d6deb35337d4ca 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/56ac1c911da0a53e3aac1c02136e48d290f61308f43508f1c160f75754e8cbc229bce528a8a050e5cb619afa34596f984e1e18b17193a24dd1d6deb35337d4ca" alt="Policies & Guidelines"/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/0347eb74dbee171c26da84337af6df89f869d0337fe36200c8efd91345ea665d92e0357a3625bffddc6d35865dd680ac5a0e4d56a24d8f05ca5ca35164b5e425 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/0347eb74dbee171c26da84337af6df89f869d0337fe36200c8efd91345ea665d92e0357a3625bffddc6d35865dd680ac5a0e4d56a24d8f05ca5ca35164b5e425" alt="Policies & Guidelines"/> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class="lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs"> Policies & Guidelines </h3> <p class="lb-header__subnav-item-desc"> Get the explanations behind the rules. </p> </div> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20230818092355/https://www.youtube.com/intl/en_us/creators/how-things-work/get-involved/"> <img class="lb-theme--light lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/340d99a2493a1b7d58656d5eed867a61d06f5924f80df5ba2d65b78518964ddd00f5eca9c3a7522e67fd473124aa88407dd07a4a6327ba10633b650ba93de62a 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/340d99a2493a1b7d58656d5eed867a61d06f5924f80df5ba2d65b78518964ddd00f5eca9c3a7522e67fd473124aa88407dd07a4a6327ba10633b650ba93de62a" alt="How to get involved"/> <img class="lb-theme--dark lb-header__subnav-item-img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/d68d259c41361592ddb5a6804007490879ef8e5ee919bf78774bfd02c0db2a5b8526ba140e0c4819b12753913562d055bc0f8d1ae3a486c10443e50cd3d86f35 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/d68d259c41361592ddb5a6804007490879ef8e5ee919bf78774bfd02c0db2a5b8526ba140e0c4819b12753913562d055bc0f8d1ae3a486c10443e50cd3d86f35" alt="How to get involved"/> <div class="lb-margin-left-xs lb-margin-right-xs"> <h3 class="lb-header__subnav-item-heading lb-font-subhead lb-font-weight-600 lb-font--no-crop lb-margin-bottom-xxs"> How to get involved </h3> <p class="lb-header__subnav-item-desc"> How we support, recognize, and celebrate Creators. </p> </div> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper" role="menu"> <a class="lb-header-js-nav-item lb-header__nav-item" href="/web/20230818092355/https://www.youtube.com/intl/en_us/creators/top-questions/" role="menuitem"> Top questions </a> </div> </nav> </div>  </div>   <div class="lb-header__row-right lb-header-js-row-right">  <div class="lb-header__search-wrapper lb-header-js-search-wrapper">  <div class="lb-header__search-inner lb-header-js-search-inner"> <form class="lb-header__search-bar-wrapper" novalidate role="search" lb-auto-init="LBSearchForm" lb-options="{ 'resultsPage': '/creators/search/' }">  <button class="lb-header__search-button lb-header-js-search-toggle" aria-label="Search" type="submit" role="search"> <svg class="lb-header__search-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"> <path d="M0 0h24v24H0z" fill="none"/> <path d="M15.5 14h-.79l-.28-.27C15.41 12.59 16 11.11 16 9.5 16 5.91 13.09 3 9.5 3S3 5.91 3 9.5 5.91 16 9.5 16c1.61 0 3.09-.59 4.23-1.57l.27.28v.79l5 4.99L20.49 19l-4.99-5zm-6 0C7.01 14 5 11.99 5 9.5S7.01 5 9.5 5 14 7.01 14 9.5 11.99 14 9.5 14z"/> </svg> </button>   <input class="lb-font-body lb-header__search-bar lb-header-js-search-bar" type="text" placeholder="Search" aria-hidden="false" aria-label="Search" tabindex="-1" name="lb-search"/> </form>  <button class="lb-header__search-button lb-header__search-button--collapse lb-header-js-search-toggle" aria-label="Close" tabindex="-1"> <svg class="lb-header__search-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"> <path d="M0 0h24v24H0z" fill="none"/> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/> </svg> </button>  </div>  <div class="lb-header__search-overlay lb-header-js-search-toggle"></div> </div>  </div>  </div>  </header> <aside class="lb-banner" lb-auto-init="LBBanner" lb-options="{'theme':'blue'}"> <div class="lb-banner__text"> <div class="ytc-md"> <p> Visit our new <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/creators/safety/" rel="noopener noreferrer">Safety Center</a> and make a plan to stay safe on YouTube. </p> </div> </div> <div class="lb-banner__close"> <button aria-label="Close"> <svg width="24" height="24" xmlns="http://www.w3.org/2000/svg"> <g fill="none" fill-rule="evenodd"> <path fill="#FFF" fill-rule="nonzero" d="M19 6.41 17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/> <path d="M0 0h24v24H0z"/> </g> </svg> </button> </div> </aside> <main class="ytc-main"> <section class="ytc-hero ytc-module ytc-module--x-small"> <img class="lb-theme--light ytc-hero__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/aa6125103ef38094eb826319838e32c01d8faeeebb81f30d1ab13b8c1f5d86bf21b54db41984c7d9ebda15f24d0dca1c2f4618ee72f1e63fc3b051154a4a5ed2 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/aa6125103ef38094eb826319838e32c01d8faeeebb81f30d1ab13b8c1f5d86bf21b54db41984c7d9ebda15f24d0dca1c2f4618ee72f1e63fc3b051154a4a5ed2" alt="Growing your channel"/> <img class="lb-theme--dark ytc-hero__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/7315378c5702051a16f287c44bbe4daedc9d6fd105d9ef85eb07b897bfbb3fb58c1d46f0a97889fcbd03a4a509da01d499e28df3b2ac76b7b48b11729591ef43 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/7315378c5702051a16f287c44bbe4daedc9d6fd105d9ef85eb07b897bfbb3fb58c1d46f0a97889fcbd03a4a509da01d499e28df3b2ac76b7b48b11729591ef43" alt="Growing your channel"/> <h1 class="lb-font-display-2 lb-margin-bottom-m--bp-auto ytc-hero__heading"> Growing your channel </h1> <div class="ytc-font-body ytc-hero__desc"> <div class="ytc-md"> <p> For Creators who are looking to take their channels to the next level but aren鈥檛 sure where to start, this is for you. We鈥檒l take you deeper into analytics, explain the science behind search, and more. </p> </div> </div> </section> <section id="reach-your-audience" class="lb-padding-top-xxl ytc-topic-lockup ytc-module ytc-topic-lockup--reverse ytc-topic-lockup--img t-p-lockup-5841437612310528"> <h2 class="lb-font-headline-2 lb-margin-bottom-s--bp-auto ytc-topic-lockup__heading"> How to reach your audience </h2> <div class="lb-margin-bottom-s--bp-auto ytc-font-body ytc-topic-lockup__description"> <div class="ytc-md"> <p> Want to know why your recent video is blowing up? Understanding the way your viewers find your videos can help. Learn how YouTube makes recommendations and what factors influence your impressions. </p> </div> </div> <div class="ytc-topic-lockup__media"> <figure class="ytc-content-image"> <div> <img class="lb-theme--light" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/_gQVjRD6LnD1nFO3oizKmb2jVyNXCU0RFSJ2DFxEWh31JWHlkszi3nXLvuqYxaSrjtqVS7Xqij-D787ySZWbJeJA6u9ZYRNMOTheEr9bo_kqiVFXbH0=v1-rw-lo-w454-h560 1x', '_1.5x': 'https://lh3.googleusercontent.com/_gQVjRD6LnD1nFO3oizKmb2jVyNXCU0RFSJ2DFxEWh31JWHlkszi3nXLvuqYxaSrjtqVS7Xqij-D787ySZWbJeJA6u9ZYRNMOTheEr9bo_kqiVFXbH0=v1-rw-lo-w681-h840 1.5x', '_2x': 'https://lh3.googleusercontent.com/_gQVjRD6LnD1nFO3oizKmb2jVyNXCU0RFSJ2DFxEWh31JWHlkszi3nXLvuqYxaSrjtqVS7Xqij-D787ySZWbJeJA6u9ZYRNMOTheEr9bo_kqiVFXbH0=v1-rw-lo-w908-h1120 2x' }" src="https://web.archive.org/web/20230818092355im_/https://lh3.googleusercontent.com/_gQVjRD6LnD1nFO3oizKmb2jVyNXCU0RFSJ2DFxEWh31JWHlkszi3nXLvuqYxaSrjtqVS7Xqij-D787ySZWbJeJA6u9ZYRNMOTheEr9bo_kqiVFXbH0=v3-s20-fblur=1,20" alt="How to reach your audience"/> <img class="lb-theme--dark" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/sYfAqiYf3_ZpSS1Z8PFPTIkGF04KOmbxXslsQqTZFwhli0HZzsWfRnJJFsqFZJPP1BTb2u7ED_sps5Y1zDedBGB3UkAIhteLAHUUabhb07DbLTLl3y4=v1-rw-lo-w454-h560 1x', '_1.5x': 'https://lh3.googleusercontent.com/sYfAqiYf3_ZpSS1Z8PFPTIkGF04KOmbxXslsQqTZFwhli0HZzsWfRnJJFsqFZJPP1BTb2u7ED_sps5Y1zDedBGB3UkAIhteLAHUUabhb07DbLTLl3y4=v1-rw-lo-w681-h840 1.5x', '_2x': 'https://lh3.googleusercontent.com/sYfAqiYf3_ZpSS1Z8PFPTIkGF04KOmbxXslsQqTZFwhli0HZzsWfRnJJFsqFZJPP1BTb2u7ED_sps5Y1zDedBGB3UkAIhteLAHUUabhb07DbLTLl3y4=v1-rw-lo-w908-h1120 2x' }" src="https://web.archive.org/web/20230818092355im_/https://lh3.googleusercontent.com/sYfAqiYf3_ZpSS1Z8PFPTIkGF04KOmbxXslsQqTZFwhli0HZzsWfRnJJFsqFZJPP1BTb2u7ED_sps5Y1zDedBGB3UkAIhteLAHUUabhb07DbLTLl3y4=v3-s20-fblur=1,20" alt="How to reach your audience"/> </div> <div class="ytc-content-image--mobile-hide"></div> <figcaption class="lb-margin-top-xs ytc-font-body ytc-content-image__caption"> <div class="ytc-md"> <p> "Be bold and trust in your creative spirit. Others will be inspired, too." </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/c/emmymade/featured" target="_blank" class="ytc-arrow-link" rel="noopener">emmymade</a> </p> </div> </figcaption> </figure> </div> <div class="ytc-topic-lockup__panel"> <div class="lb-expansion-panel__container"> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5841437612310528', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'How%20to%20reach%20your%20audience', 'tabName': 'Your%20audience%20and%20the%20algorithm' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5841437612310528-content-0" id="t-p-lockup-5841437612310528-header-0" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5841437612310528', 'index': 0}}"> <span class="lb-expansion-panel__trigger-name"> Your audience and the algorithm </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5841437612310528-content-0" role="region" aria-labelledby="t-p-lockup-5841437612310528-header-0"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Insider tip: our algorithm doesn鈥檛 pay attention to videos, it pays attention to viewers. So, rather than trying to make videos that鈥檒l make an algorithm happy, focus on making videos that make your viewers happy. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube?p=video_discovery_tips" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Get Creator Tips on search and discovery</a> </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube?p=tips_to_learn_what_viewers_are_watching" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Get Creator Tips to learn what your viewers are watching</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5841437612310528', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'How%20to%20reach%20your%20audience', 'tabName': 'How%20we%20recommend%20videos' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5841437612310528-content-1" id="t-p-lockup-5841437612310528-header-1" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5841437612310528', 'index': 1}}"> <span class="lb-expansion-panel__trigger-name"> How we recommend videos </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5841437612310528-content-1" role="region" aria-labelledby="t-p-lockup-5841437612310528-header-1"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> We track what viewers watch, how long they watch, what they skip over, and more. This helps us figure out what kind of videos they like best and what we can recommend to them next. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/watch?v=E6pC6iql5xM" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Watch a video about recommendations</a> </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube/answer/141805" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Read more about how we recommend videos</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5841437612310528', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'How%20to%20reach%20your%20audience', 'tabName': 'Plan%20your%20programming' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5841437612310528-content-2" id="t-p-lockup-5841437612310528-header-2" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5841437612310528', 'index': 2}}"> <span class="lb-expansion-panel__trigger-name"> Plan your programming </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5841437612310528-content-2" role="region" aria-labelledby="t-p-lockup-5841437612310528-header-2"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Things like how long your videos are and how often you post are what we鈥檇 call programming. Learn some tips about what tends to work best for attracting and entertaining viewers, how to build a content calendar, and more. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/playlist?list=PLpjK416fmKwRMhVX5YYWv_5mubCd7cmgG" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Watch videos on programming best practices</a> </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube?p=upload_schedule_tips" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Get Creator Tips for your upload schedule</a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="youtube-analytics" class="lb-padding-top-xxl ytc-topic-lockup ytc-module ytc-topic-lockup--video t-p-lockup-5598147679879168"> <h2 class="lb-font-headline-2 lb-margin-bottom-s--bp-auto ytc-topic-lockup__heading"> Use data to make decisions </h2> <div class="lb-margin-bottom-s--bp-auto ytc-font-body ytc-topic-lockup__description"> <div class="ytc-md"> <p> Taking a closer look at your channel鈥檚 analytics can help you make it better. Use data to get to know your audience and their watching habits, spot opportunities to make money, and more. </p> </div> </div> <div class="ytc-topic-lockup__media"> <div class="ytc-video-card" lb-auto-init="YTCVideoCard"> <div class="lb-player" lb-auto-init="LBPlayer" lb-video-id="NSIfTsi7wTk" lb-options="{ 'uid': 'NSIfTsi7wTk' }"></div> <button class="lb-button ytc-video-card__play-button" aria-label="Play Video"> <img class="ytc-video-card__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/EQlEsLwiJjlWVzNOXq7eIlfIUt9195W7m7zkXtKwLgPIPTThylDTMhmxLbPR1rDd6yaoZLxuf1zC5KTrYMFj0QjeMsVdu4omnllK-3PD-mIIVGyXPQ=v1-rw-lo-w1716-h993 1x', '_1.5x': 'https://lh3.googleusercontent.com/EQlEsLwiJjlWVzNOXq7eIlfIUt9195W7m7zkXtKwLgPIPTThylDTMhmxLbPR1rDd6yaoZLxuf1zC5KTrYMFj0QjeMsVdu4omnllK-3PD-mIIVGyXPQ=v1-rw-lo-w2574-h1489 1.5x', '_2x': 'https://lh3.googleusercontent.com/EQlEsLwiJjlWVzNOXq7eIlfIUt9195W7m7zkXtKwLgPIPTThylDTMhmxLbPR1rDd6yaoZLxuf1zC5KTrYMFj0QjeMsVdu4omnllK-3PD-mIIVGyXPQ=v1-rw-lo-w3432-h1986 2x' }" src="https://web.archive.org/web/20230818092355im_/https://lh3.googleusercontent.com/EQlEsLwiJjlWVzNOXq7eIlfIUt9195W7m7zkXtKwLgPIPTThylDTMhmxLbPR1rDd6yaoZLxuf1zC5KTrYMFj0QjeMsVdu4omnllK-3PD-mIIVGyXPQ=v3-s20-fblur=1,20" alt="Use data to make decisions"/> <div class="ytc-video-card__caption"> <svg viewbox="0 0 24 24" class="lb-icon lb-icon--48 ytc-video-card__icon"> <use href="#youtube-logo-icon-filled"></use> </svg> <div class="lb-font-subhead-2 lb-font-color-white-1"> Understand Your Viewership Trends: New & Returning Viewers in YouTube Analytics </div> </div> </button> </div> </div> <div class="ytc-topic-lockup__panel"> <div class="lb-expansion-panel__container"> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5598147679879168', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Use%20data%20to%20make%20decisions', 'tabName': 'Go%20deeper%20with%20analytics' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5598147679879168-content-0" id="t-p-lockup-5598147679879168-header-0" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5598147679879168', 'index': 0}}"> <span class="lb-expansion-panel__trigger-name"> Go deeper with analytics </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5598147679879168-content-0" role="region" aria-labelledby="t-p-lockup-5598147679879168-header-0"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> With more filters to group and organize your videos, Advanced Mode helps you dig into trends like what type of content your viewers interact with most, what video length works best, and more. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/watch?v=yyRdoYbBUyI" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Watch a video about analytics</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5598147679879168', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Use%20data%20to%20make%20decisions', 'tabName': 'Figure%20out%20who%20your%20viewers%20are' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5598147679879168-content-1" id="t-p-lockup-5598147679879168-header-1" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5598147679879168', 'index': 1}}"> <span class="lb-expansion-panel__trigger-name"> Figure out who your viewers are </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5598147679879168-content-1" role="region" aria-labelledby="t-p-lockup-5598147679879168-header-1"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Audience analytics can tell you things like what time of day your viewers are on YouTube and if they are new or returning fans, all so you can get strategic about when and how you post future content. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube/answer/9313698?visit_id=637575793575029286-170978576&rd=2" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Read more about audience analytics</a> </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube?p=content_tab_tips" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Get Creator Tips for channel performance</a> </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube?p=tips_to_learn_who_your_viewers_are" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Get Creator Tips about who your viewers are</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5598147679879168', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Use%20data%20to%20make%20decisions', 'tabName': 'Spot%20opportunities%20to%20earn' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5598147679879168-content-2" id="t-p-lockup-5598147679879168-header-2" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5598147679879168', 'index': 2}}"> <span class="lb-expansion-panel__trigger-name"> Spot opportunities to earn </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5598147679879168-content-2" role="region" aria-labelledby="t-p-lockup-5598147679879168-header-2"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Using analytics can help you monetize your channel. Using metrics like Cost Per Mille (CPM) and Revenue Per Mille (RPM) can help you understand how advertisers value your content or how much you鈥檙e earning per view. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/watch?v=JCe_iNSCyQg" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer"> Watch a video about monetization metrics</a> </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube/answer/9314357/understand-ad-revenue-analytics" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Read more about ad revenue</a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section id="keep-your-content-fresh" class="lb-padding-top-xxl ytc-topic-lockup ytc-module ytc-topic-lockup--reverse ytc-topic-lockup--video t-p-lockup-5089513795485696"> <h2 class="lb-font-headline-2 lb-margin-bottom-s--bp-auto ytc-topic-lockup__heading"> Keep your content fresh </h2> <div class="lb-margin-bottom-s--bp-auto ytc-font-body ytc-topic-lockup__description"> <div class="ytc-md"> <p> Even if you have a loyal audience, there鈥檚 always the chance you are missing viewers who would love your channel. Here are some tools and tips that can help you attract new viewers and more of them. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube?p=tips_to_learn_what_content_to_create" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Get Creator Tips about what content to create</a> </p> </div> </div> <div class="ytc-topic-lockup__media"> <div class="ytc-video-card" lb-auto-init="YTCVideoCard"> <div class="lb-player" lb-auto-init="LBPlayer" lb-video-id="RoNnKA5kkbM" lb-options="{ 'uid': 'RoNnKA5kkbM' }"></div> <button class="lb-button ytc-video-card__play-button" aria-label="Play Video"> <img class="ytc-video-card__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/VMAah9d0II-mz35t0dFv0IJH1EIR3uUrbi6MALPL1Q-dtjvgtlmmRjjmPc-WVbAB5vlARMRvs25R6yLVHfLtd7AaqeTOFFKAcI49Yj3lPRIsyIbrhZs=v1-rw-lo-w960-h540 1x', '_1.5x': 'https://lh3.googleusercontent.com/VMAah9d0II-mz35t0dFv0IJH1EIR3uUrbi6MALPL1Q-dtjvgtlmmRjjmPc-WVbAB5vlARMRvs25R6yLVHfLtd7AaqeTOFFKAcI49Yj3lPRIsyIbrhZs=v1-rw-lo-w1440-h810 1.5x', '_2x': 'https://lh3.googleusercontent.com/VMAah9d0II-mz35t0dFv0IJH1EIR3uUrbi6MALPL1Q-dtjvgtlmmRjjmPc-WVbAB5vlARMRvs25R6yLVHfLtd7AaqeTOFFKAcI49Yj3lPRIsyIbrhZs=v1-rw-lo-w1920-h1080 2x' }" src="https://web.archive.org/web/20230818092355im_/https://lh3.googleusercontent.com/VMAah9d0II-mz35t0dFv0IJH1EIR3uUrbi6MALPL1Q-dtjvgtlmmRjjmPc-WVbAB5vlARMRvs25R6yLVHfLtd7AaqeTOFFKAcI49Yj3lPRIsyIbrhZs=v3-s20-fblur=1,20" alt="Keep your content fresh"/> <div class="ytc-video-card__caption"> <svg viewbox="0 0 24 24" class="lb-icon lb-icon--48 ytc-video-card__icon"> <use href="#youtube-logo-icon-filled"></use> </svg> <div class="lb-font-subhead-2 lb-font-color-white-1"> How Can You Refresh and Revive Your Channel? | Channel Checkup ft. Riyadh K </div> </div> </button> </div> </div> <div class="ytc-topic-lockup__panel"> <div class="lb-expansion-panel__container"> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5089513795485696', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Keep%20your%20content%20fresh', 'tabName': 'Consider%20collaborations' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5089513795485696-content-0" id="t-p-lockup-5089513795485696-header-0" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5089513795485696', 'index': 0}}"> <span class="lb-expansion-panel__trigger-name"> Consider collaborations </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5089513795485696-content-0" role="region" aria-labelledby="t-p-lockup-5089513795485696-header-0"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Collaborations are a great way to connect with other Creators, learn new skills, and find more fans for your channel. Get tips on how to choose collaborators and make the most of what you create together. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/watch?v=dAtGDfq2xjE" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Tips on collaborations</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5089513795485696', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Keep%20your%20content%20fresh', 'tabName': 'Try%20out%20YouTube%20Live' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5089513795485696-content-1" id="t-p-lockup-5089513795485696-header-1" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5089513795485696', 'index': 1}}"> <span class="lb-expansion-panel__trigger-name"> Try out YouTube Live </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5089513795485696-content-1" role="region" aria-labelledby="t-p-lockup-5089513795485696-header-1"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> YouTube Live is all about connecting with fans in more meaningful ways. If you qualify, you can enable live streaming from your phone, webcam, or with an encoder in order to let your fans into your life in real time. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/creators/live-streaming-on-youtube/" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Learn more about Live</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5089513795485696', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Keep%20your%20content%20fresh', 'tabName': 'Pivot%20your%20content' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5089513795485696-content-2" id="t-p-lockup-5089513795485696-header-2" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5089513795485696', 'index': 2}}"> <span class="lb-expansion-panel__trigger-name"> Pivot your content </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5089513795485696-content-2" role="region" aria-labelledby="t-p-lockup-5089513795485696-header-2"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> It鈥檚 not always an easy decision, but sometimes a pivot in your channel鈥檚 content is necessary. Making sure you鈥檙e doing it strategically can set you up for success. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/watch?v=CnGQnzWSZNA" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Tips for pivots</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5089513795485696', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Keep%20your%20content%20fresh', 'tabName': 'Start%20a%20secondary%20channel' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5089513795485696-content-3" id="t-p-lockup-5089513795485696-header-3" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5089513795485696', 'index': 3}}"> <span class="lb-expansion-panel__trigger-name"> Start a secondary channel </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5089513795485696-content-3" role="region" aria-labelledby="t-p-lockup-5089513795485696-header-3"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> If you don鈥檛 want to change your main channel, you can always start a secondary channel. This lets you experiment with new types of formats without risking alienating your fans. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/watch?v=Up8jSMBvdGg" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Watch a video about secondary channels</a> </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube/answer/1646861" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Read more about creating a new channel</a> </p> </div> </div> </div> </div> </div> </div> <div id="" class="lb-expansion-panel lb-expansion-panel--light" lb-auto-init="LBExpansionPanel, YTCDatalayerTriggers" lb-options="{ 'family': 't-p-lockup-5089513795485696', 'computeBeforeOpen': false, 'open': false, 'name': 'accordion', 'moduleName': 'Keep%20your%20content%20fresh', 'tabName': 'Keep%20it%20fun' }"> <div class="lb-expansion-panel__divider"></div> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div class="lb-expansion-panel__trigger" role="button" tabindex="0" aria-expanded="false" aria-controls="t-p-lockup-5089513795485696-content-4" id="t-p-lockup-5089513795485696-header-4" lb-auto-init="LBExpansionPanelTrigger" lb-options="{'component': 'expansion-panel', 'action': 'toggle', 'detail': {'family': 't-p-lockup-5089513795485696', 'index': 4}}"> <span class="lb-expansion-panel__trigger-name"> Keep it fun </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="t-p-lockup-5089513795485696-content-4" role="region" aria-labelledby="t-p-lockup-5089513795485696-header-4"> <div class="lb-expansion-panel__surface-content"> <div class="lb-grid lb-expansion-panel__surface-content--text-only"> <div class="lb-grid__cell lb-grid__cell--span-12"> <div class="ytc-md"> <p> Creative burnout is real. Prioritize your well-being by having an honest look at the things that matter most: balance, down time, having fun, and how far to push your creative genius. </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/watch?v=_fGDV-W___E&list=PLpjK416fmKwSxseFOgAMDIvtypIBtQxWt" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Tips on well-being </a> </p> <p> <a href="https://web.archive.org/web/20230818092355/https://support.google.com/youtube?p=tips_for_dealing_with_creator_burnout" target="_blank" class="ytc-arrow-link" rel="noopener noreferrer">Get Creator Tips for managing creator burnout</a> </p> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="lb-grid ytc-highlight-lockup ytc-module ytc-module--featured ytc-highlight-lockup--text-left ytc-highlight-lockup--blue h-lockup-6368239611019264"> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-offset-1-span-5"> <div class="ytc-highlight-lockup__text"> <div class="lb-font-eyebrow lb-margin-bottom-xs ytc-highlight-lockup__eyebrow"> Featured </div> <h2 class="lb-font-headline-2 lb-margin-bottom-xs ytc-highlight-lockup__heading"> YouTube Shorts </h2> <p class="lb-margin-bottom-xs ytc-font-body ytc-highlight-lockup__description"> YouTube Shorts make creating and watching videos on YouTube easier than ever. Shorts are made for mobile, allowing you to shoot, scroll, and share from your phone. </p> <a class="lb-font-subhead ytc-arrow-link" data-file-name="" href="/web/20230818092355/https://www.youtube.com/intl/en_us/creators/shorts/" target="_self">Learn more about Shorts</a> </div> </div> <div class="lb-grid__cell lb-grid__cell--sm-span-12 lb-grid__cell--md-span-12 lb-grid__cell--lg-offset-6-span-5"> <figure class="ytc-content-image"> <div> <img class="lb-theme--light" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/ImWuknHwWj48-BuzNmjcRI6QjIFLklrUIsNmvV9ecmFP1DV3kO7sHfN0nzWNmmt6iLuH1jBe9g5vbvBFlJraLS5X_TWSQzB4NZalUr1ipqHfyrbyNH4=v1-rw-lo-w454-h560 1x', '_1.5x': 'https://lh3.googleusercontent.com/ImWuknHwWj48-BuzNmjcRI6QjIFLklrUIsNmvV9ecmFP1DV3kO7sHfN0nzWNmmt6iLuH1jBe9g5vbvBFlJraLS5X_TWSQzB4NZalUr1ipqHfyrbyNH4=v1-rw-lo-w681-h840 1.5x', '_2x': 'https://lh3.googleusercontent.com/ImWuknHwWj48-BuzNmjcRI6QjIFLklrUIsNmvV9ecmFP1DV3kO7sHfN0nzWNmmt6iLuH1jBe9g5vbvBFlJraLS5X_TWSQzB4NZalUr1ipqHfyrbyNH4=v1-rw-lo-w908-h1120 2x' }" src="https://web.archive.org/web/20230818092355im_/https://lh3.googleusercontent.com/ImWuknHwWj48-BuzNmjcRI6QjIFLklrUIsNmvV9ecmFP1DV3kO7sHfN0nzWNmmt6iLuH1jBe9g5vbvBFlJraLS5X_TWSQzB4NZalUr1ipqHfyrbyNH4=v3-s20-fblur=1,20" alt="YouTube Shorts"/> <img class="lb-theme--dark" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://lh3.googleusercontent.com/on8rQJNLb5vNz8nVW8dvVZI0CWUJVRfgiKpGPnFLzI8twQ6fMjRpuB1RFWWi9wapNrnRrAAKHLv72Q8niRWBj47IS2VzfNfIja3dHaf0xXnaKM6jRg=v1-rw-lo-w454-h560 1x', '_1.5x': 'https://lh3.googleusercontent.com/on8rQJNLb5vNz8nVW8dvVZI0CWUJVRfgiKpGPnFLzI8twQ6fMjRpuB1RFWWi9wapNrnRrAAKHLv72Q8niRWBj47IS2VzfNfIja3dHaf0xXnaKM6jRg=v1-rw-lo-w681-h840 1.5x', '_2x': 'https://lh3.googleusercontent.com/on8rQJNLb5vNz8nVW8dvVZI0CWUJVRfgiKpGPnFLzI8twQ6fMjRpuB1RFWWi9wapNrnRrAAKHLv72Q8niRWBj47IS2VzfNfIja3dHaf0xXnaKM6jRg=v1-rw-lo-w908-h1120 2x' }" src="https://web.archive.org/web/20230818092355im_/https://lh3.googleusercontent.com/on8rQJNLb5vNz8nVW8dvVZI0CWUJVRfgiKpGPnFLzI8twQ6fMjRpuB1RFWWi9wapNrnRrAAKHLv72Q8niRWBj47IS2VzfNfIja3dHaf0xXnaKM6jRg=v3-s20-fblur=1,20" alt="YouTube Shorts"/> </div> <div class="ytc-content-image--mobile-hide"></div> <figcaption class="lb-margin-top-xs ytc-font-body ytc-content-image__caption"> <div class="ytc-md"> <p> "When we look at our analytics to understand increased traffic, it always points to YouTube Shorts." </p> <p> <a href="https://web.archive.org/web/20230818092355/https://www.youtube.com/c/RezaPujaKhan/featured" target="_blank" class="ytc-arrow-link" rel="noopener">Reza & Puja Khan</a> </p> </div> </figcaption> </figure> </div> </section> <section id="Growing your channel related pages" class="lb-padding-top-xxl ytc-related ytc-module"> <h2 class="lb-font-headline-2 lb-margin-bottom-s--bp-auto ytc-centered-type--responsive-xs ytc-related__heading"> What鈥檚 next? </h2> <p class="lb-margin-bottom-l--bp-auto ytc-centered-type--responsive-xxs ytc-related__desc ytc-font-body"> Curious about more info and insights? Keep exploring the tools and tips that will help you get the most out of your content and your channel, as well as the policies and guidelines that help protect and empower the Creator community. </p> <ul class="lb-grid ytc-related-nav"> <li class="lb-grid__cell lb-grid__cell--span-6 ytc-related-nav__item"> <a class="ytc-related-nav__link" href="/web/20230818092355/https://www.youtube.com/intl/en_us/creators/how-things-work/video-monetization/"> <img class="lb-theme--light ytc-related-nav__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/8e603f63e6f9fa8991ec17290d4f8841c60a8e3410c92703b43f53e87b2de2159caf104c63398ce0d6908d432dff2df765fc6cec7296b98336e5eecf496a2bb3 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/8e603f63e6f9fa8991ec17290d4f8841c60a8e3410c92703b43f53e87b2de2159caf104c63398ce0d6908d432dff2df765fc6cec7296b98336e5eecf496a2bb3" alt="How to make money on YouTube"/> <img class="lb-theme--dark ytc-related-nav__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/5fe53ccdd011a15f932bf0e145cd6eb8d0c10bd083bc3e31ba81e2860742247ea21f47299ad055e9963f3ddaec22d198965243ac253f611653699c3b6240a507 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/5fe53ccdd011a15f932bf0e145cd6eb8d0c10bd083bc3e31ba81e2860742247ea21f47299ad055e9963f3ddaec22d198965243ac253f611653699c3b6240a507" alt="How to make money on YouTube"/> <div class="ytc-related-nav__text-container"> <h3 class="lb-font-subhead-1 lb-margin-bottom-xs ytc-related-nav__label"> How to make money on YouTube </h3> <p class="ytc-font-body ytc-related-nav__desc"> Explore all ways you can get paid on YouTube. </p> </div> </a> </li> <li class="lb-grid__cell lb-grid__cell--span-6 ytc-related-nav__item"> <a class="ytc-related-nav__link" href="/web/20230818092355/https://www.youtube.com/intl/en_us/creators/how-things-work/policies-guidelines/"> <img class="lb-theme--light ytc-related-nav__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/56ac1c911da0a53e3aac1c02136e48d290f61308f43508f1c160f75754e8cbc229bce528a8a050e5cb619afa34596f984e1e18b17193a24dd1d6deb35337d4ca 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/56ac1c911da0a53e3aac1c02136e48d290f61308f43508f1c160f75754e8cbc229bce528a8a050e5cb619afa34596f984e1e18b17193a24dd1d6deb35337d4ca" alt="Policies & Guidelines"/> <img class="lb-theme--dark ytc-related-nav__img" lb-auto-init="LBImageLoader" lb-options="{ '_1x': 'https://kstatic.googleusercontent.com/files/0347eb74dbee171c26da84337af6df89f869d0337fe36200c8efd91345ea665d92e0357a3625bffddc6d35865dd680ac5a0e4d56a24d8f05ca5ca35164b5e425 1x' }" src="https://web.archive.org/web/20230818092355im_/https://kstatic.googleusercontent.com/files/0347eb74dbee171c26da84337af6df89f869d0337fe36200c8efd91345ea665d92e0357a3625bffddc6d35865dd680ac5a0e4d56a24d8f05ca5ca35164b5e425" alt="Policies & Guidelines"/> <div class="ytc-related-nav__text-container"> <h3 class="lb-font-subhead-1 lb-margin-bottom-xs ytc-related-nav__label"> Policies & Guidelines </h3> <p class="ytc-font-body ytc-related-nav__desc"> Get the explanations behind the rules. </p> </div> </a> </li> </ul> </section> </main> <footer class="lb-footer" role="contentinfo" lb-auto-init="LBFooter" lb-options="{ 'bareUrl': '/creators/how-things-work/content-creation-strategy/', 'locales': 'ja_ALL,es_us,en_au,en_ca,en_hk,en_in,en_ke,en_ng,en_us,en_uk,en_tw,en_za,ko_ALL,hi_ALL,zh-TW_hk,zh-TW_ALL,id_ALL,vi_ALL,th_ALL,pt-BR_ALL,es_ALL,fr_ca,fr_ALL,de_ALL,ru_ALL,ar_ALL,cs_ALL,nl_ALL,hu_ALL,it_ALL,pl_ALL,pt-PT_ALL,ro_ALL,es_es,sv_ALL,tr_ALL,uk_ALL,en_vn,en_th,en_id,en_ph,en_br' }"></footer> <div lb-auto-init="LBCookieConsentBar" lb-options="{'theme':'light'}"></div>  <script src="https://web.archive.org/web/20230818092355js_/https://www.gstatic.com/feedback/js/help/prod/service/lazy.min.js" nonce="TAQEyNJZnnW5eAXYgh4QxA"></script> <script src="/web/20230818092355js_/https://www.youtube.com/creators/static/compiled/index.min.js" nonce="TAQEyNJZnnW5eAXYgh4QxA"></script> </body> </html>

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Video Content Creation Strategy - YouTube Creators