Project Zero si espande in Europa

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</script> <meta charset="UTF-8"> <link rel="stylesheet" href="https://assets.aboutamazon.com/resource/00000174-78b5-d0f5-a376-7ab552ae0000/styleguide/All.min.c55225aa20d90b629baf888676bae63f.gz.css"><style>@media only screen and (min-width: 768px) { .TourRegistrationForm[data-step="1"] .TourRegistrationFieldsetOne { min-height: 480px !important; } }</style> <style>@media only screen and (max-width: 568px) { .TourRegistrationForm-promos-promo { margin-top: 10px; } } @media only screen and (min-width: 568px) { .TourRegistrationForm-promos-promo { margin-top: 30px; } }</style> <style>@media only screen and (min-width: 1051px) { .TourRegistrationFieldsetThree-items-item-row .CheckboxInput-label { width: calc(100% + 30px); } }</style> <style>@media only screen and (min-width: 768px) { .TourRegistrationFieldsetThree-items { width: 672px; max-width: 672px; } }</style> <style>@media only screen and (max-width: 568px) { .TourRegistrationCalendarComingSoon.left { left: 25%; width: 100%; margin-left: -25%; } } @media only screen and (min-width: 568px) { .TourRegistrationCalendarComingSoon.left { left: 0; width: auto; margin-left: 0; } }</style> <style>span[id^=covid-latest] { display: block; position: relative; top: -75px; visibility: hidden; }</style> <style>@media only screen and (min-width: 1200px) { .MapPage-locationPromos { height: calc(100% - 125px); } }</style> <style>.MapPage-mainContent[data-map-hide-legend="true"] .MapPage-map-legend-wrapper { display: none; }</style> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"><title>Project Zero si espande in Europa</title><meta name="description" content="Project Zero è basato sul lavoro e sugli investimenti che portiamo avanti da tempo per garantire che i clienti ricevano sempre prodotti autentici quando fanno acquisti su Amazon."><meta name="keywords" content="brand safety,contraffazione,counterfeit,falso su amazon,lotta alla contraffazione,machine learning,made in italy,prodotti contraffatti,prodotti falsi,prodotti italiani"><meta name="parsely-tags" content="Machine Learning, Innovazioni, Piccole e Medie imprese, Protezione del marchio"><link rel="canonical" href="https://www.aboutamazon.it/notizie/innovazioni/project-zero-si-espande-in-europa"><meta name="brightspot.contentId" content="0000016c-4d5b-d1e5-affd-df7f11370002"><meta property="fb:pages" content="142861029097653"> <meta property="og:title" content="Project Zero si espande in Europa"> <meta property="og:url" content="https://www.aboutamazon.it/notizie/innovazioni/project-zero-si-espande-in-europa"> <meta property="og:image" content="https://assets.aboutamazon.com/dims4/default/7873856/2147483647/strip/true/crop/2000x1000+0+167/resize/1200x600!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F87%2F09%2F70a1b9324444a13140e31d9f21c4%2F20190222counterfeitboxamzn-js-01.JPG"> <meta property="og:image:url" content="https://assets.aboutamazon.com/dims4/default/7873856/2147483647/strip/true/crop/2000x1000+0+167/resize/1200x600!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F87%2F09%2F70a1b9324444a13140e31d9f21c4%2F20190222counterfeitboxamzn-js-01.JPG"> <meta property="og:image:secure_url" content="https://assets.aboutamazon.com/dims4/default/7873856/2147483647/strip/true/crop/2000x1000+0+167/resize/1200x600!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F87%2F09%2F70a1b9324444a13140e31d9f21c4%2F20190222counterfeitboxamzn-js-01.JPG"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="600"> <meta property="og:image:type" content="image/jpeg"> <meta property="og:image:alt" content="Scatola di Amazon in primo piano "> <meta property="og:description" content="Project Zero combina un insieme di tecnologie avanzate, machine learning e l’innovazione di Amazon assieme alla approfondita conoscenza che i brand hanno della loro proprietà intellettuale e dei modi più idonei per individuare le versioni contraffatte dei loro prodotti. Oltre 3.000 brand hanno già…"> <meta property="og:site_name" content="IT About Amazon"> <meta property="og:type" content="article"> <meta property="article:published_time" content="2019-08-05T06:00:50.429"> <meta property="article:modified_time" content="2022-02-21T17:07:46.367"> <meta property="article:section" content="Innovazioni"> <meta property="article:tag" content="Machine Learning"> <meta property="article:tag" content="Innovazioni"> <meta property="article:tag" content="Piccole e Medie imprese"> <meta property="article:tag" content="Protezione del marchio"> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:description" content="Project Zero combina un insieme di tecnologie avanzate, machine learning e l’innovazione di Amazon assieme alla approfondita conoscenza che i brand hanno della loro proprietà intellettuale e dei modi più idonei per individuare le versioni contraffatte dei loro prodotti. Oltre 3.000 brand hanno già iscritto propri marchi a Project Zero negli Stati Uniti e siamo entusiasti di dare il benvenuto ad altri brand che si stanno unendo a noi per portare a zero le contraffazioni in Europa."/> <meta name="twitter:image" content="https://assets.aboutamazon.com/dims4/default/7873856/2147483647/strip/true/crop/2000x1000+0+167/resize/1200x600!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F87%2F09%2F70a1b9324444a13140e31d9f21c4%2F20190222counterfeitboxamzn-js-01.JPG"/> <meta name="twitter:image:alt" content="Scatola di Amazon in primo piano "/> <meta name="twitter:site" content="@AmazonNewsItaly"/> <meta name="twitter:title" content="Project Zero si espande in Europa"/> <meta property="fb:app_id" content="2194788737494754"> <link rel="alternate" href="https://www.aboutamazon.it/notizie/innovazioni/project-zero-si-espande-in-europa" hreflang="it-IT" /><link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" href="/favicon-32x32.png"> <link rel="icon" type="image/png" href="/favicon-16x16.png"> <meta name="parsely-pub-date" content="2019-08-05T06:00:50Z" /><script type="application/ld+json">{"@context":"http://schema.org","@type":"Article","articleSection":"Innovazioni","url":"https://www.aboutamazon.it/notizie/innovazioni/project-zero-si-espande-in-europa","dateModified":"2019-08-05T06:00:50.429Z","datePublished":"2019-08-05T06:00:50.429Z","headline":"Project Zero si espande in Europa","image":[{"@context":"http://schema.org","@type":"ImageObject","height":990,"url":"https://assets.aboutamazon.com/dims4/default/edb2c29/2147483647/strip/false/crop/2000x1333+0+0/resize/1486x990!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F87%2F09%2F70a1b9324444a13140e31d9f21c4%2F20190222counterfeitboxamzn-js-01.JPG","width":1486},{"@context":"http://schema.org","@type":"ImageObject","height":675,"url":"https://assets.aboutamazon.com/dims4/default/159557c/2147483647/strip/false/crop/2000x1125+0+104/resize/1200x675!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F87%2F09%2F70a1b9324444a13140e31d9f21c4%2F20190222counterfeitboxamzn-js-01.JPG","width":1200}],"mainEntityOfPage":{"@type":"WebPage","@id":"https://www.aboutamazon.it/notizie/innovazioni/project-zero-si-espande-in-europa"},"author":[{"@context":"http://schema.org","@type":"Person","jobTitle":"Vice President, Amazon Customer Trust and Partner Support","name":"Dharmesh M. 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(English)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="jp" href="https://www.aboutamazon.jp/" target="_blank" data-cms-ai="0"><span>Japan | Giappone</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.jp/" target="_blank" data-cms-ai="0" ><span>About Amazon (日本語)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="sg" href="https://www.aboutamazon.sg/" target="_blank" data-cms-ai="0"><span>Singapore</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.sg/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/sg" target="_blank" data-cms-ai="0" ><span>Press Centre (English)</span></a> </li> </ul> </div> </div> </li> </ul> </div> </li> <li class="NavigationSubnav-items-item NavigationSubnav-social LanguageHamburgerMenu-Subnav-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenu-SubnavItem"> <div class="NavigationSubnavItem-subtitle region LanguageHamburgerMenu-SubnavItem-subtitle">Europa</div> <ul class="NavigationSubnavItem-items LanguageHamburgerMenu-SubnavItem-items"> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="eu" href="https://www.aboutamazon.eu/" target="_blank" data-cms-ai="0"><span>Europe | Europa</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.eu/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="fr" href="http://www.aboutamazon.fr/" target="_blank" data-cms-ai="0"><span>France | Francia</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="http://www.aboutamazon.fr/" target="_blank" data-cms-ai="0" ><span>About Amazon (Français)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/fr/press-release-archive" target="_blank" data-cms-ai="0" ><span>Press Center (Français)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="de" href="https://www.aboutamazon.de/" target="_blank" data-cms-ai="0"><span>Germany | Germania</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.de/" target="_blank" data-cms-ai="0" ><span>About Amazon (Deutsch)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/de/archiv-pressemitteilungen" target="_blank" data-cms-ai="0" ><span>Newsroom (Deutsch)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="it" href="https://www.aboutamazon.it/" target="_blank" data-cms-ai="0"><span>Italy | Italia</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.it/" target="_blank" data-cms-ai="0" ><span>About Amazon (Italiano)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="pl" href="https://blog.aboutamazon.pl" target="_blank" data-cms-ai="0"><span>Poland | Polonia</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://blog.aboutamazon.pl" target="_blank" data-cms-ai="0" ><span>About Amazon (Polski)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="es" href="https://www.aboutamazon.es/" target="_blank" data-cms-ai="0"><span>Spain | Spagna</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.es/" target="_blank" data-cms-ai="0" ><span>About Amazon (Español)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="uk" href="http://www.aboutamazon.co.uk/" target="_blank" data-cms-ai="0"><span>United Kingdom | Regno Unito</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="http://www.aboutamazon.co.uk/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/uk/" target="_blank" data-cms-ai="0" ><span>Press Center (English)</span></a> </li> </ul> </div> </div> </li> </ul> </div> </li> <li class="NavigationSubnav-items-item NavigationSubnav-social LanguageHamburgerMenu-Subnav-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenu-SubnavItem"> <div class="NavigationSubnavItem-subtitle region LanguageHamburgerMenu-SubnavItem-subtitle">Americas</div> <ul class="NavigationSubnavItem-items LanguageHamburgerMenu-SubnavItem-items"> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="us" href="http://www.aboutamazon.com/" target="_blank" data-cms-ai="0"><span>United States | Regno Unito</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="http://www.aboutamazon.com/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/press-release-archive" target="_blank" data-cms-ai="0" ><span>Press Center (English)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link 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><span>Innovazioni</span></a></div> <div class="ArticlePage-topContainer-leadDetails"> <div class="ArticlePage-topContainer-textDetails"> <h1 class="ArticlePage-headline">Project Zero si espande in Europa</h1> <div class="ArticlePage-byline desktop" data-num-authors="1"> <div class="ArticlePage-byline-content"><div class="ArticlePage-authorContainer"> <div class="ArticlePage-authorDetails"> <div class="ArticlePage-authorName" data-amzn-id="0000016c-4d5b-d7c3-a7fc-7d5b84bb0000"> Scritto da Dharmesh M. 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1240w,https://assets.aboutamazon.com/dims4/default/eac4870/2147483647/strip/true/crop/2000x1126+0+104/resize/1860x1047!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F87%2F09%2F70a1b9324444a13140e31d9f21c4%2F20190222counterfeitboxamzn-js-01.JPG 1860w,https://assets.aboutamazon.com/dims4/default/6c44daf/2147483647/strip/true/crop/2000x1126+0+104/resize/2480x1396!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F87%2F09%2F70a1b9324444a13140e31d9f21c4%2F20190222counterfeitboxamzn-js-01.JPG 2480w" width="1240" height="698" src="https://assets.aboutamazon.com/dims4/default/92dc458/2147483647/strip/true/crop/2000x1126+0+104/resize/1240x698!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F87%2F09%2F70a1b9324444a13140e31d9f21c4%2F20190222counterfeitboxamzn-js-01.JPG" > </picture> <figcaption class="Figure-caption">(JORDAN STEAD / Amazon)</figcaption> <div class="Figure-credit">Foto di JORDAN STEAD/(JORDAN STEAD / Amazon)</div> </figure> </div> </div> <div class="ArticlePage-wrapper" data-module> <main class="ArticlePage-main" data-statusBar-headline="Project Zero si espande in Europa" data-statusBar-headlineText="Reading Now" data-with-lead > <article class="ArticlePage-mainContent"> <div class="ArticlePage-articleBody articleBody" ><div class="RichTextArticleBody mood-color"> <div class="RichTextArticleBody-body"><p>Oggi annunciamo l’espansione di Project Zero nei nostri <i>store</i> europei in Francia, Germania, Italia, Spagna e Regno Unito. Un numero ancora maggiore di brand avranno così la possibilità di offrire il loro contributo per portare a zero le contraffazioni nel mondo. <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://blog.aboutamazon.com/company-news/amazon-project-zero" target="_blank" data-cms-ai="0" ><span>Lanciato</span></a></span></span> all’inizio di quest’anno negli Stati Uniti, Project Zero combina un insieme di tecnologie avanzate, <i>machine learning </i>e l’innovazione di Amazon assieme alla approfondita conoscenza che i brand hanno della loro proprietà intellettuale e dei modi più idonei per individuare le versioni contraffatte dei loro prodotti. Oltre 3.000 brand hanno già iscritto propri marchi a Project Zero negli Stati Uniti e siamo entusiasti di dare il benvenuto ad altri brand che si stanno unendo a noi per portare a zero le contraffazioni in Europa.</p><p>Project Zero è basato sul lavoro e sugli investimenti che portiamo avanti da tempo per garantire che i clienti ricevano sempre prodotti autentici quando fanno acquisti su Amazon. Project Zero offre questa garanzia attraverso tre potenti strumenti di cui abbiamo già constatato l’efficacia negli Stati Uniti.</p><span class="Enhancement-inline"><span class="Enhancement-item"><h2></h2></span></span><span class="Enhancement-inline"><span class="Enhancement-item"><h3>Protezioni automatiche</h3></span></span><p>Le protezioni automatiche di Amazon eseguono una scansione continua ed autonoma dei nostri <i>store</i>, inclusi gli oltre 5 miliardi di aggiornamenti giornalieri alla nostra selezione, per rilevare prodotti sospetti. Dal suo lancio, Project Zero ha bloccato oltre 65 milioni di offerte sospette, per i marchi iscritti a Project Zero, prima che un cliente li vedesse. Queste protezioni automatiche sono basate sul <i>machine learning</i> di Amazon e ricevono costantemente informazioni per poter prevenire in modo più efficace l’offerta di prodotti contraffatti.</p><span class="Enhancement-inline"><span class="Enhancement-item"><h2></h2></span></span><span class="Enhancement-inline"><span class="Enhancement-item"><h3>Strumenti per la rimozione self-service di prodotti contraffatti</h3></span></span><p>I brand iscritti a Project Zero hanno la possibilità di rimuovere immediatamente le offerte di prodotti contraffatti. Questo offre loro l’inedita possibilità di controllare e rimuovere direttamente offerte dai nostri <i>store</i>. Ogni rimozione viene inserita all’interno delle nostre protezioni automatiche, in modo da permetterci di individuare autonomamente in futuro potenziali prodotti contraffatti. Di conseguenza, per ogni prodotto sospetto che un brand rimuove dal nostro negozio, Amazon blocca o rimuove proattivamente più di 500 offerte.</p><div class="Enhancement" data-align-center><div class="Enhancement-item"> <div class="Quote-wrapper" data-module> <bsp-quote class="Quote"> <div class="Quote-withAttribution"> <blockquote>Project Zero ci è stato di grande aiuto nel contrastare la contraffazione; amiamo poter far fuori in prima persona le offerte di prodotti contraffatti</blockquote> <div class="Quote-attribution-wrapper"> <div class="Quote-attribution">Ben Hantoot, Co-Founder di Cards Against Humanity</div> </div> </div> </bsp-quote> </div> </div></div><p></p><span class="Enhancement-inline"><span class="Enhancement-item"><h2></h2></span></span><span class="Enhancement-inline"><span class="Enhancement-item"><h3>Tracciabilità dei prodotti</h3></span></span><p>I marchi iscritti a Project Zero possono applicare, durante il processo di fabbricazione, un codice univoco su ogni singola unità di prodotto e renderla così tracciabile. Questo codice consente ad Amazon di scansionare e confermare l’autenticità dei prodotti che vengono acquistati su Amazon. Anche se la tracciabiltià dei prodotti è una scelta facoltativa, i migliori risultati contro la contraffazione si stanno registrando con i brand iscritti a Project Zero che hanno scelto di utilizzare questo sistema. Finora i brand iscritti a Project Zero non hanno nemmeno utilizzato lo strumento per la rimozione self-service dei prodotti contraffatti sui loro prodotti tracciabili perché la combinazione delle protezioni automatiche e della tracciabilità ha contribuito a portare le contraffazioni a zero.</p><p>“Trtl è entusiasta di far parte del progetto pilota di Project Zero in Europa. La nostra esperienza con lo strumento per la rimozione self-service è stata eccellente e i tempi di rimozione sono stati velocissimi. Riteniamo che l’utilizzo di Project Zero assieme al servizio di tracciabilità dei prodotti ci aiuteranno a proteggere il nostro brand ed i nostri consumatori online” afferma Michael Corrigan, CEO di <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://eu.trtltravel.com/" target="_blank" data-cms-ai="0" ><span>Trtl</span></a></span></span>.</p><p>“Project Zero ci è stato di grande aiuto nel contrastare la contraffazione; amiamo poter far fuori in prima persona le offerte di prodotti contraffatti” ironizza Ben Hantoot, Co-Founder di <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://cardsagainsthumanity.com/" target="_blank" data-cms-ai="0" ><span>Cards Against Humanity</span></a></span></span></p><p>I risultati iniziali di Project Zero sono stati promettenti e continueremo a migliorarlo, perfezionando la nostra tecnologia, espandendo il servizio in più Paesi e collaborando con i brand per portare a zero i prodotti contraffatti.</p><p>Project Zero è attualmente un’esperienza disponibile solo su invito e stiamo lavorando per aggiungere rapidamente altri brand. Per avere ulteriori informazioni e per partecipare a Project Zero, è possibile accedere a <span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="http://www.projectzero.com/it" target="_blank" data-cms-ai="0" ><span>www.projectzero.com/it</span></a></span></span><br></p></div> </div></div> <div class="knotch_placeholder"></div> <div class="ArticlePage-tags"> <div class="ArticlePage-tags-title"> Argomenti correlati</div> <div class="ArticlePage-tags-body"> <a class="Link" href="https://www.aboutamazon.it/notizie/tag/machine-learning" data-cms-ai="0" ><span>Machine Learning</span></a><a class="Link" href="https://www.aboutamazon.it/notizie/tag/innovazioni" data-cms-ai="0" ><span>Innovazioni</span></a><a class="Link" href="https://www.aboutamazon.it/notizie/tag/piccole-e-medie-imprese" data-cms-ai="0" ><span>Piccole e Medie imprese</span></a><a class="Link" href="https://www.aboutamazon.it/notizie/tag/protezione-del-marchio" data-cms-ai="0" ><span>Protezione 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