Home - Aurora

<!DOCTYPE html>       <html lang="en">  <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://aurora.dawn.com/","20161223095952","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1482487192"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />   <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">  <title>Home - Aurora</title> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:image" content="https://web.archive.org/web/20161223095952im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20161223095952im_/http://aurora.dawn.com/_img/social-default.jpg"/> <link rel="stylesheet" href="/web/20161223095952cs_/http://aurora.dawn.com/_css/roboto.20161209160426.css" media="all"> <link rel="stylesheet" href="/web/20161223095952cs_/http://aurora.dawn.com/_css/all.20161222120605.css" media="all">  <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement('script'); gads.async = true; gads.type = 'text/javascript'; var useSSL = 'https:' == document.location.protocol; gads.src = (useSSL ? 'https:' : 'http:') + '//web.archive.org/web/20161223095952/http://www.googletagservices.com/tag/js/gpt.js'; var node = document.getElementsByTagName('script')[0]; node.parentNode.insertBefore(gads, node); })(); googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-TOP', [728, 90], 'div-gpt-ad-1455520357400-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728, 90], 'div-gpt-ad-1455520357400-1').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728, 90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', 'Home'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script>   <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { function isEnabled(div) { if (!div) return false; var width = parseInt($(div).css('width')); var height = parseInt($(div).css('height')); var margin = parseInt($(div).css('margin')); var visibility = $(div).css('display'); var parent = $(div).parent(); if (height <= 1 && width <= 1 && margin == -1) return false; if (visibility == 'none') return false; if (parent.is('body')) { return true; } else { return isEnabled(parent); } } var resetCorrelator = true; // issue #470 for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if (isEnabled(div)) { googletag.pubads().refresh([slot], {changeCorrelator: resetCorrelator}); resetCorrelator = false; } } }); } </script>   <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20161223095952/http://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension1', 'Home'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>   <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>   </head> <body class="home"> <div class="soft-half ad--top-leaderboard">  <div class="ad " aria-hidden="true"> <div style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-0" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-0'); });</script> </div> </div> </div> </div>  </div> <header class="push--bottom sticky"> <div class="container mast"> <div class="grid grid--full"> <div class="grid__item three-tenths palm--one-whole"> <div class="logo push-half--bottom push--left soft-half--left"> <a href="/web/20161223095952/http://aurora.dawn.com/"><img src="/web/20161223095952im_/http://aurora.dawn.com/_img/logo.png"/></a> <h3 class="subtitle size-three text--400">Promoting excellence in advertising</h3> </div> </div> <div class="grid__item two-tenths visuallyhidden--palm"></div> <div class="grid__item five-tenths palm--one-whole"> <div class="search-social-bar push-half--right"> <div class="mast__social"> <a target="_blank" href="https://web.archive.org/web/20161223095952/https://www.facebook.com/auroramagazine"><img src="/web/20161223095952im_/http://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20161223095952/https://twitter.com/AuroraMag"><img src="/web/20161223095952im_/http://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box"> <form action="/web/20161223095952/http://aurora.dawn.com/search"> <input type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"/> <input type="hidden" name="cof" value="FORID:10"/> <input type="hidden" name="ie" value="UTF-8"/> <input type="text" class="search search__text" value="" placeholder="Search" name="q"/> </form> </div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive soft-half--left text--center"> <li class="nav__item nav__item--home "><a class="" href="/web/20161223095952/http://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20161223095952/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20161223095952/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20161223095952/http://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20161223095952/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20161223095952/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20161223095952/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20161223095952/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth soft"> <main class="soft-half--sides soft-half--bottom">  <div class="grid">  <div class="grid__item six-tenths portable--one-whole"> <div class="slideshow theme push--bottom portable--one-whole slideshow--main " data-slick="{ "dots": true, "dotsClass": "slideshow__pager", "asNavFor": null, "cssEase": "ease", "speed": 200, "autoplaySpeed": 6000, "slidesToScroll": 1, "slidesToShow": 1, "responsive": [{"breakpoint": 480, "settings":{"slidesToShow":1, "slidesToScroll":1}},{"breakpoint": 720, "settings":{"slidesToShow":1, "slidesToScroll":1}}], "fade": false }"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1141626" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141626/the-twist-of-the-knife-in-my-stupid-heart"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/large/2016/12/585cd8df09874.jpg" alt="The twist of the knife in my stupid heart"/></a></div> </figure>  <div class="text--center"> <div class="loz caps theme theme--agencies text--center push-half--bottom push-half--top push-half--sides"><a href="/web/20161223095952/http://aurora.dawn.com/agencies" alt="Agencies">Agencies</a></div></div>  <h2 data-layout="story" data-id="1141626" class="story__title size-seven text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141626/the-twist-of-the-knife-in-my-stupid-heart" class="story__link"><strong>The twist of the knife in my stupid heart</strong></a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">How advertising agencies are letting their creatives down badly. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1141648" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141648/top-5-design-ideas-of-2016"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/large/2016/12/585b952bbfbc3.jpg" alt="Top 5 Design Ideas of 2016"/></a></div> </figure>  <div class="text--center"> <div class="loz caps theme theme--trends text--center push-half--bottom push-half--top push-half--sides"><a href="/web/20161223095952/http://aurora.dawn.com/trends" alt="Trends">Trends</a></div></div>  <h2 data-layout="story" data-id="1141648" class="story__title size-seven text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141648/top-5-design-ideas-of-2016" class="story__link"><strong>Top 5 Design Ideas of 2016</strong></a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story " data-id="1141632" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole media--stretch "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141632/embrace-or-erase"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/large/2016/12/5859a00e61a7a.jpg" alt="Embrace or erase"/></a></div> </figure>  <div class="text--center"> <div class="loz caps theme theme--agencies text--center push-half--bottom push-half--top push-half--sides"><a href="/web/20161223095952/http://aurora.dawn.com/agencies" alt="Agencies">Agencies</a></div></div>  <h2 data-layout="story" data-id="1141632" class="story__title size-seven text--center text--400 soft-half--sides"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141632/embrace-or-erase" class="story__link"><strong>Embrace or erase</strong></a></h2>  <div class="story__excerpt size-five text--center soft-half--sides soft-half--bottom text--300">The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB. </div> </article>  </div> </div> </div>  <div class="grid__item four-tenths portable--one-whole"> <h1 class="text--center section--title">Latest</h1> <div class="push--right push--bottom soft">  <article class="box story push--bottom soft--bottom" data-id="1141604" data-layout="story">  <div> <div class="loz caps theme theme--media push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/media" alt="Media">Media</a></div></div>  <figure class="media media--left media--stretch two-fifths palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141604/media-predictions-2017"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/12/585a56c3a2ab7.jpg" alt="Media Predictions 2017"/></a></div> </figure>  <h2 data-layout="story" data-id="1141604" class="story__title size-five palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141604/media-predictions-2017" class="story__link"><strong>Media Predictions 2017</strong></a></h2> </article>   <article class="box story push--bottom soft--bottom" data-id="1141613" data-layout="story">  <div> <div class="loz caps theme theme--marketing push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/marketing" alt="Marketing">Marketing</a></div></div>  <figure class="media media--left media--stretch two-fifths palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141613/top-5-marketing-resources-of-2016"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/12/5858f2c87ca4a.jpg" alt="Top 5 Marketing Resources of 2016"/></a></div> </figure>  <h2 data-layout="story" data-id="1141613" class="story__title size-five palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141613/top-5-marketing-resources-of-2016" class="story__link">Top 5 Marketing Resources of 2016</a></h2> </article>   <article class="box story push--bottom soft--bottom" data-id="1141589" data-layout="story">  <div> <div class="loz caps theme theme--marketing push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/marketing" alt="Marketing">Marketing</a></div></div>  <figure class="media media--left media--stretch two-fifths palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141589/feeling-the-beat"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/12/584a35c46b277.jpg" alt="Feeling the beat"/></a></div> </figure>  <h2 data-layout="story" data-id="1141589" class="story__title size-five palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141589/feeling-the-beat" class="story__link">Feeling the beat</a></h2> </article>  </div> </div> </div>    <div class="grid">  <div class="grid__item one-whole"> <h1 class="section--title--large soft--top text--center">Featured Stories</h1> <br> <br>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141611" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141611/top-5-faces-of-2016"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/large/2016/12/58579ad2b4a98.jpg" alt="Top 5 Faces of 2016"/></a></div> </figure>  <div class="text--center"> <div class="loz caps theme theme--media text--center push-half--ends"><a href="/web/20161223095952/http://aurora.dawn.com/media" alt="Media">Media</a></div></div>  <h2 data-layout="story" data-id="1141611" class="story__title size-seven text--center text--400 "><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141611/top-5-faces-of-2016" class="story__link">Top 5 Faces of 2016</a></h2>  <div class="story__excerpt size-five text--center text--300">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft-half theme equal" data-id="1141612" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141612/a-letter-to-my-next-boss-from-a-millennial"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/large/2016/12/5858ea7967309.jpg" alt="A letter to my next boss (from a Millennial)"/></a></div> </figure>  <div class="text--center"> <div class="loz caps theme theme--people text--center push-half--ends"><a href="/web/20161223095952/http://aurora.dawn.com/people" alt="People">People</a></div></div>  <h2 data-layout="story" data-id="1141612" class="story__title size-seven text--center text--400 "><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141612/a-letter-to-my-next-boss-from-a-millennial" class="story__link">A letter to my next boss (from a Millennial)</a></h2>  <div class="story__excerpt size-five text--center text--300">Millennials don’t work 'for' a boss. They perform 'with' a coach. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141600" data-layout="story">  <div class="loz caps theme theme--marketing push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/marketing" alt="Marketing">Marketing</a></div>  <figure class="media media--left media--stretch one-third palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141600/pakistans-game-changer"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/12/5853826227585.jpg" alt="Pakistan&#39;s game changer"/></a></div> </figure>  <h2 data-layout="story" data-id="1141600" class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141600/pakistans-game-changer" class="story__link">Pakistan's game changer</a></h2>  <div class="story__excerpt size-four palm--text--center text--300">Interview with Shamsuddin Ahmed Shaikh, CEO, Sindh Engro Coal Mining Company. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141610" data-layout="story">  <div class="loz caps theme theme--trends push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/trends" alt="Trends">Trends</a></div>  <figure class="media media--left media--stretch one-third palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141610/the-top-5-lifestyles-trends-of-2016"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/12/5857a940ef80d.jpg" alt="The Top 5 Lifestyles trends of 2016"/></a></div> </figure>  <h2 data-layout="story" data-id="1141610" class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141610/the-top-5-lifestyles-trends-of-2016" class="story__link">The Top 5 Lifestyles trends of 2016</a></h2>  <div class="story__excerpt size-four palm--text--center text--300">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141594" data-layout="story">  <div class="loz caps theme theme--agencies push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/agencies" alt="Agencies">Agencies</a></div>  <figure class="media media--left media--stretch one-third palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141594/removing-the-fear-in-the-agency"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/12/5854d3101636e.jpg" alt="Removing the fear in the agency"/></a></div> </figure>  <h2 data-layout="story" data-id="1141594" class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141594/removing-the-fear-in-the-agency" class="story__link">Removing the fear in the agency</a></h2>  <div class="story__excerpt size-four palm--text--center text--300">Interview with Shakeel Khokar, CEO, Bates & Interflow. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141609" data-layout="story">  <div class="loz caps theme theme--people push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/people" alt="People">People</a></div>  <figure class="media media--left media--stretch one-third palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141609/always-looking-for-an-opportunity-to-play-with-fire-junaid-jamshed-on-his-life-and-businesses"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/12/584fc89a430d1.jpg" alt="Always looking for an opportunity to play with fire: Junaid Jamshed on his life and businesses"/></a></div> </figure>  <h2 data-layout="story" data-id="1141609" class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141609/always-looking-for-an-opportunity-to-play-with-fire-junaid-jamshed-on-his-life-and-businesses" class="story__link">Always looking for an opportunity to play with fire: Junaid Jamshed on his life and businesses</a></h2>  <div class="story__excerpt size-four palm--text--center text--300">A look back at the legacy left behind by Junaid Jamshed </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141559" data-layout="story">  <div class="loz caps theme theme--marketing push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/marketing" alt="Marketing">Marketing</a></div>  <figure class="media media--left one-third palm--one-whole push--right " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141559/using-print-to-target-households"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/10/580516c657489.jpg" alt="Using print to target households"/></a></div> </figure>  <h2 data-layout="story" data-id="1141559" class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141559/using-print-to-target-households" class="story__link">Using print to target households</a></h2>  <div class="story__excerpt size-four palm--text--center text--300">Whose opinion is mostly involved in purchasing brands of different household items in your house? </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141571" data-layout="story">  <div class="loz caps theme theme--agencies push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/agencies" alt="Agencies">Agencies</a></div>  <figure class="media media--left media--stretch one-third palm--one-whole push--right " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141571/the-best-and-most-meh-recent-campaigns"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/10/5807e40aa7708.jpg" alt="The best and most &#39;meh&#39; recent campaigns"/></a></div> </figure>  <h2 data-layout="story" data-id="1141571" class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141571/the-best-and-most-meh-recent-campaigns" class="story__link">The best and most 'meh' recent campaigns</a></h2>  <div class="story__excerpt size-four palm--text--center text--300">The Creative Director, The Brand Crew shares her favourite and not-so-favourite ads. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141588" data-layout="story">  <div class="loz caps theme theme--trends push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/trends" alt="Trends">Trends</a></div>  <figure class="media media--left media--stretch one-third palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141588/pakistan-takes-the-limelight-at-the-asia-pacific-ict-awards-2016"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/12/58467d88dc93b.jpg" alt="Pakistan takes the limelight at the Asia-Pacific ICT Awards 2016"/></a></div> </figure>  <h2 data-layout="story" data-id="1141588" class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141588/pakistan-takes-the-limelight-at-the-asia-pacific-ict-awards-2016" class="story__link">Pakistan takes the limelight at the Asia-Pacific ICT Awards 2016</a></h2>  <div class="story__excerpt size-four palm--text--center text--300">Young entrepreneurs and students bring home three gold and six silver awards. </div> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story push--bottom soft--bottom" data-id="1141569" data-layout="story">  <div class="loz caps theme theme--agencies push-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/agencies" alt="Agencies">Agencies</a></div>  <figure class="media media--left media--stretch one-third palm--one-whole push--right "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141569/spectrum-launches-kites-of-hope-in-search-of-missing-children"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/10/5806922002663.jpg" alt="Spectrum launches &#39;Kites of Hope&#39; in search of missing children"/></a></div> </figure>  <h2 data-layout="story" data-id="1141569" class="story__title size-five text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141569/spectrum-launches-kites-of-hope-in-search-of-missing-children" class="story__link">Spectrum launches 'Kites of Hope' in search of missing children</a></h2>  <div class="story__excerpt size-four palm--text--center text--300">The CSR initiative aims at raising awareness about missing children with the help of Roshni Helpline. </div> </article>  </div> </div>  <div class="push-half--ends">  <div class="ad " aria-hidden="true"> <div style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <br> <div class="grid"> <div class="grid__item one-whole"> <h1 class="title--widget">Editor's Picks</h1> <div class="theme soft-half--sides"> <div class="grid__item one-quarter portable--one-whole hard">  <article class="box story push-half--ends" data-id="1141587" data-layout="story">  <figure class="media media--left media--stretch palm--one-whole three-fifths "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141587/bbdo-bags-agency-of-the-year-2016-campaign-asia-pacific-award"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/medium/2016/12/5845495e6a43c.jpg" alt="BBDO bags ‘Agency of the Year 2016’ Campaign Asia-Pacific Award"/></a></div> </figure>  <h2 data-layout="story" data-id="1141587" class="story__title size-four text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141587/bbdo-bags-agency-of-the-year-2016-campaign-asia-pacific-award" class="story__link">BBDO bags ‘Agency of the Year 2016’ Campaign Asia-Pacific Award</a></h2>  <div class="story__excerpt size-four visuallyhidden--desk palm--text--center text--300">Ogilvy & Mather wins the silver and Spectrum Y&R; brings the bronze. </div> </article>  </div><div class="grid__item one-quarter portable--one-whole hard">  <article class="box story push-half--ends" data-id="1141581" data-layout="story">  <figure class="media media--left media--stretch palm--one-whole three-fifths "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141581/eight-ads-with-great-insight"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/medium/2016/12/584271c2d01b4.jpg" alt="Eight ads with great insight"/></a></div> </figure>  <h2 data-layout="story" data-id="1141581" class="story__title size-four text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141581/eight-ads-with-great-insight" class="story__link">Eight ads with great insight</a></h2>  <div class="story__excerpt size-four visuallyhidden--desk palm--text--center text--300">The Associate Creative Director, Ogilvy & Mather Pakistan shares her favourite ads. </div> </article>  </div><div class="grid__item one-quarter portable--one-whole hard">  <article class="box story push-half--ends" data-id="1141556" data-layout="story">  <figure class="media media--left media--stretch palm--one-whole three-fifths "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141556/the-age-of-advertechting"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/medium/2016/12/5847b2bd1fe37.jpg" alt="The age of advertechting"/></a></div> </figure>  <h2 data-layout="story" data-id="1141556" class="story__title size-four text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141556/the-age-of-advertechting" class="story__link">The age of advertechting</a></h2>  <div class="story__excerpt size-four visuallyhidden--desk palm--text--center text--300">Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful. </div> </article>  </div><div class="grid__item one-quarter portable--one-whole hard">  <article class="box story push-half--ends" data-id="1141582" data-layout="story">  <figure class="media media--left media--stretch palm--one-whole three-fifths "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141582/should-your-company-be-a-creator-on-youtube"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/medium/2016/11/583d1b8f6c161.jpg" alt="Should your company be a creator on YouTube?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141582" class="story__title size-four text--400 palm--text--center"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141582/should-your-company-be-a-creator-on-youtube" class="story__link">Should your company be a creator on YouTube?</a></h2>  <div class="story__excerpt size-four visuallyhidden--desk palm--text--center text--300">On why brands should consider making their presence felt on YouTube and how to do it successfully. </div> </article>  </div> </div> </div> </div> <br> <br> <div class="grid"> <div class="grid__item one-half portable--one-whole"> <div class="theme push--bottom"> <div class="grid grid--center"> <div class="grid__item three-quarters palm--one-whole">  <section class="widget theme widget-popular equal" data-type="popular" data-id="180"> <div class="widget__container"> <h2 class="widget__container__title"><span>Most Popular</span></h2> <div class="widget__container__body"> <div class="grid grid--center"> <div class="grid__item one-whole">  <article class="box story push--bottom" data-id="1141547" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141547/love-thy-neighbour-but-on-your-terms"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/10/57f740821f858.jpg" alt="Love thy neighbour – but on your terms"/></a></div> </figure>  <h2 data-layout="story" data-id="1141547" class="story__title size-five text--300"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141547/love-thy-neighbour-but-on-your-terms" class="story__link">Love thy neighbour – but on your terms</a></h2> </article>   <article class="box story push--bottom" data-id="1141609" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141609/always-looking-for-an-opportunity-to-play-with-fire-junaid-jamshed-on-his-life-and-businesses"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/12/584fc89a430d1.jpg" alt="Always looking for an opportunity to play with fire: Junaid Jamshed on his life and businesses"/></a></div> </figure>  <h2 data-layout="story" data-id="1141609" class="story__title size-five text--300"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141609/always-looking-for-an-opportunity-to-play-with-fire-junaid-jamshed-on-his-life-and-businesses" class="story__link">Always looking for an opportunity to play with fire: Junaid Jamshed on his life and businesses</a></h2> </article>   <article class="box story push--bottom" data-id="1141594" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141594/removing-the-fear-in-the-agency"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2016/12/5854d3101636e.jpg" alt="Removing the fear in the agency"/></a></div> </figure>  <h2 data-layout="story" data-id="1141594" class="story__title size-five text--300"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141594/removing-the-fear-in-the-agency" class="story__link">Removing the fear in the agency</a></h2> </article>   <article class="box story push--bottom" data-id="1141193" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141193/the-absurdity-of-pakistani-ads"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2015/09/55ed266ce5a6d.png" alt="The absurdity of Pakistani ads"/></a></div> </figure>  <h2 data-layout="story" data-id="1141193" class="story__title size-five text--300"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141193/the-absurdity-of-pakistani-ads" class="story__link">The absurdity of Pakistani ads</a></h2> </article>   <article class="box story push--bottom" data-id="1141235" data-layout="story">  <figure class="media media--left media--stretch one-third palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141235/five-ads-that-attracted-lots-of-free-media"><img src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/thumbnail/2015/11/563c7708aa3c7.jpg" alt="Five ads that attracted lots of free media"/></a></div> </figure>  <h2 data-layout="story" data-id="1141235" class="story__title size-five text--300"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141235/five-ads-that-attracted-lots-of-free-media" class="story__link">Five ads that attracted lots of free media </a></h2> </article>  </div> </div> </div> </div> </section>  </div> </div> </div> </div> <div class="grid__item one-half portable--one-whole">  <section class="widget theme widget-writers equal" data-type="writers" data-id="521"> <div class="widget__container"> <h2 class="widget__container__title"><span>Contributors</span></h2> <div class="widget__container__body"> <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223095952/http://aurora.dawn.com/authors/3257" class="story__link">Mamun M. Adil</a></h2>  <article class="box story " data-id="1141559" data-layout="story">  <h2 data-layout="story" data-id="1141559" class="story__title size-five text--center soft--bottom text--300"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141559/using-print-to-target-households" class="story__link">Using print to target households</a></h2> </article>  <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223095952/http://aurora.dawn.com/authors/3280" class="story__link">Syed Amir Haleem</a></h2>  <article class="box story " data-id="1141515" data-layout="story">  <h2 data-layout="story" data-id="1141515" class="story__title size-five text--center soft--bottom text--300"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141515/what-makes-content-go-viral" class="story__link">What makes content go viral</a></h2> </article>  <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223095952/http://aurora.dawn.com/authors/3244" class="story__link">Marylou Andrew</a></h2>  <article class="box story " data-id="1141574" data-layout="story">  <h2 data-layout="story" data-id="1141574" class="story__title size-five text--center soft--bottom text--300"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141574/still-unimpressed" class="story__link">Still unimpressed</a></h2> </article>  <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223095952/http://aurora.dawn.com/authors/3229" class="story__link">Tyrone Tellis</a></h2>  <article class="box story " data-id="1141613" data-layout="story">  <h2 data-layout="story" data-id="1141613" class="story__title size-five text--center soft--bottom text--300"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141613/top-5-marketing-resources-of-2016" class="story__link">Top 5 Marketing Resources of 2016</a></h2> </article>  <h2 class="aurora-writer size-five text--400 text--center"><a href="/web/20161223095952/http://aurora.dawn.com/authors/3230" class="story__link">Shahrezad Samiuddin</a></h2>  <article class="box story " data-id="1141611" data-layout="story">  <h2 data-layout="story" data-id="1141611" class="story__title size-five text--center soft--bottom text--300"><a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/news/1141611/top-5-faces-of-2016" class="story__link">Top 5 Faces of 2016</a></h2> </article>  <p class="text--center flush soft-half--bottom"><a href="/web/20161223095952/http://aurora.dawn.com/authors" class="soft-half theme--cream-light more-link size-three">View More</a></p> </div> </div> </section>  </div> <div class="grid__item four-tenths portable--one-whole"> </div> </div> </main> </div> </div> <div class="push-half--ends soft-half--sides">  <div class="ad " aria-hidden="true"> <div style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-1" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-1'); });</script> </div> </div> </div> </div>  </div> <footer> <div class="push-half--sides"> <div class="container"> <div class="grid grid--center"> <div class="grid__item three-tenths portable--eight-tenths"> <div class="grid"> <div class="grid__item one-third"> <div class="text--center"> </div> </div> <div class="grid__item one-third"> <div class="text--center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="530"> <div class="widget__container"> <h2 class="widget__container__title"><span>Issue May-June</span></h2> <div class="widget__container__body"> <a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/issue/2016/5"><img class="one-whole" src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/widgets/upload-image-0df11e03c7a6cb7923c8c08d47f6dc60.jpg" alt="Issue May-June"/></a> <h6 class="widget__blurb text--center">May-June</h6> </div> </div> </section>  </div> </div> <div class="grid__item one-third"> <div class="text--center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="531"> <div class="widget__container"> <h2 class="widget__container__title"><span>Issue July-August</span></h2> <div class="widget__container__body"> <a href="https://web.archive.org/web/20161223095952/http://aurora.dawn.com/issue/2016/7"><img class="one-whole" src="//web.archive.org/web/20161223095952im_/http://i.dawn.com/widgets/upload-image-a7f52e9602d6a134979bd9b63ab311e5.jpg" alt="Issue July-August"/></a> <h6 class="widget__blurb text--center">July-August</h6> </div> </div> </section>  </div> </div> </div> </div> <div class="grid__item three-tenths palm--one-whole"> <div class="soft--bottom text--center"> <ul class="nav"> <li class="nav__item"><a href="/web/20161223095952/http://aurora.dawn.com/subscribe"><img class="border" alt="Subscribe to Aurora" src="/web/20161223095952im_/http://aurora.dawn.com/_img/subscribe.20161223145927.png"/></a></li> <li class="nav__item" style="visibility:hidden"><a href="/web/20161223095952/http://aurora.dawn.com/news/793000/full-width-template">Place Classifieds Ad</a></li> </ul> </div> </div> <div class="grid__item eight--tenths palm--one-whole"> <div class="push--bottom"> <ul class="nav nav--aurora-footer text--center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20161223095952/http://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20161223095952/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20161223095952/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20161223095952/http://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20161223095952/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20161223095952/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20161223095952/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20161223095952/http://aurora.dawn.com/trends">Trends</a></li>  <li class="nav__item"><a class="size-three caps theme--purple-light" href="/web/20161223095952/http://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="grid__item one-whole"> <div class="footer--note size-two text--center push--bottom"> <p> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 <br/> <a href="https://web.archive.org/web/20161223095952/http://www.dawn.com/terms">Terms and Conditions</a> • <a href="https://web.archive.org/web/20161223095952/http://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20161223095952im_/http://aurora.dawn.com/_img/compunode.png" style="width:100px" class="push--ends soft--ends"/><br/><br/> </div> </div> </div> </div> </div> <script src="//web.archive.org/web/20161223095952js_/http://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js"></script> <script src="/web/20161223095952js_/http://aurora.dawn.com/_js/all.20161212191705.js"></script>  <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20161223095952/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20161223095952im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript>   <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com,Home"; _sf_async_config.authors = ""; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt=(new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20161223095952/http://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script>   <script type="text/javascript"> if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20161223095952/http://aurora2.dawn.com/issue/2014/2');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20161223095952/http://aurora2.dawn.com/issue/2014/4');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20161223095952/http://aurora2.dawn.com/issue/2014/12');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20161223095952/http://aurora.dawn.com/issue/2016/7');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20161223095952/http://aurora.dawn.com/issue/2016/5');}); </script>  </footer>  </body> </html>

CINXE.COM

Home - Aurora