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itemProp="name" content="2023 年客戶體驗趨勢"/><meta itemProp="position" content="3"/></li></ol></nav></div></div></div></div></section></div><article data-nmw-id="pages.Blog.BlogMainContent"><section class="Basestyle__BaseRoot-sc-3zktjg-1 doXlEM"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 eSGwgQ Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 hpSOeB sc-ca1478c-0 ddSPwE">  3 min read</h2><h1 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">2023 年客戶體驗趨勢 Immersive CX marks the dawn of a new era in service</h1><p class="Textstyle__TextRoot-sc-c9um69-0 jtzLSQ">Despite economic turbulence and rising customer expectations, companies remain optimistic about the future. That hope is grounded in plans to invest in immersive CX, which is being driven by five distinct trends. </p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">作者: Zendesk 科技長 Adrian McDermott</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">上次更新日期: 2023年09月22日</p><div class="Tagstyle__TagContainer-sc-1uuac66-3 ceUOVi"></div><div class="SocialBlockstyle__SocialBlockRoot-sc-1ebt7cj-7 fDqkXl"><ul class="SocialBlockstyle__ListWrapper-sc-1ebt7cj-8 hAhnRj"><li class="SocialBlockstyle__ListItem-sc-1ebt7cj-9 bvObyx"><a target="_blank" href="https://twitter.com/intent/tweet?url=https://zdsk.co/3yf0j0q&text=2023%20%E5%B9%B4%E5%AE%A2%E6%88%B6%E9%AB%94%E9%A9%97%E8%B6%A8%E5%8B%A2%20Immersive%20CX%20marks%20the%20dawn%20of%20a%20new%20era%20in%20service" class="SocialBlockstyle__Link-sc-1ebt7cj-10 kuXMXJ"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" theme="[object Object]" class="SocialBlockstyle__TwitterIcon-sc-1ebt7cj-1 ennTzG"><path 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style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%271104%27%20height=%27552%27/%3e"/></span><img alt="2023 年客戶體驗趨勢" fetchpriority="high" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/CXTrends2023.png" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/></span></span></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 qMACC"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gOpaft Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 sc-2a79ddc4-1 bEEqbX jOJqak" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 dATmVw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">If there has been one constant over the past three years, it’s change—how we work, live, and consume have all been radically transformed, and as a result, businesses have witnessed dramatic shifts in consumer expectations.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">This period of widespread change has led many businesses to invest more in the customer experience, and as 2023 begins, the scope of consumer demands has come into sharper focus. Zendesk’s research has revealed that customers increasingly expect immersive experiences, and for those businesses that have responded to those demands, their strategic investments have started to pay off. </p><blockquote><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">77% of business leaders have seen positive ROI on investments in immersive experiences.</p></blockquote><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">As a result, business leaders have begun to embrace the idea that meeting consumer demands for immersive experiences will result in tangible revenue gains. Zendesk discovered that 81 percent of leaders see customer experience and support as growing priorities in the coming year, and while many continue to keep a close eye on uncertain economic conditions, a sense of cautious optimism prevails.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">So what is immersive CX, and how can you create the kind of customer experiences that will help your business remain competitive in a rapidly changing market? 讓我們一同來看看。</p><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">What is immersive CX?</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Simply put, immersive CX means natural, fluid interactions with companies. That can range from chatbots that closely mimic real human beings to the kind of conversational experiences in which a customer can begin an interaction on one channel—say, messaging—and then switch to another mode of communication without a hitch.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Immersive CX offers something powerful to customers: the ability to be truly seen and heard, to be treated not as transactions or tickets but as the valued customers they are. As we move into this rich new territory, the benefits will be considerable: businesses that make strategic investments in immersive CX can expect to see greatly strengthened customer relationships. And considering that customers have little patience for bad experiences—73 percent will leave for a competitor after multiple poor interactions, and more than half will bolt after a single bad experience—it’s imperative that companies recognize and respond to what consumers are telling them.</p><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">The trends driving the move toward immersive CX</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Zendesk’s research—which included a global survey of nearly 3,700 consumers, another global survey of nearly 4,800 business respondents, and Zendesk Benchmark product usage data from more than 99,000 opted-in companies—revealed five distinct trends driving the move toward immersive CX. The <a target="_blank" rel="noopener noreferrer" href="https://cxtrends.zendesk.com" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">2023 Zendesk Customer Experience Trends Report<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> explores these trends in detail.</p><div class="accent-box accent-tofu"><ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 hhFmhj" color="kale"><li><div class="Liststyle__UlIconContainer-sc-1ptcc0u-2 kuPBTz"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" style="fill:currentColor"><path d="M8 0C3.6 0 0 3.6 0 8s3.6 8 8 8 8-3.6 8-8c0-2.1-.85-4.15-2.35-5.65S10.1 0 8 0zM6.2 12.6 2.9 9.35l.85-.85 2.45 2.45 6.05-6.1.85.85-6.9 6.9z"></path></svg></div><div class="Liststyle__UlTextContainer-sc-1ptcc0u-3 DTryz"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Trend 1:</h3><br/> <strong>AI experiences are becoming more evolved and seamless</strong></div></li><li><div class="Liststyle__UlIconContainer-sc-1ptcc0u-2 kuPBTz"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" style="fill:currentColor"><path d="M8 0C3.6 0 0 3.6 0 8s3.6 8 8 8 8-3.6 8-8c0-2.1-.85-4.15-2.35-5.65S10.1 0 8 0zM6.2 12.6 2.9 9.35l.85-.85 2.45 2.45 6.05-6.1.85.85-6.9 6.9z"></path></svg></div><div class="Liststyle__UlTextContainer-sc-1ptcc0u-3 DTryz"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Trend 2:</h3><br/> <strong>Conversational experiences are empowering consumers</strong></div></li><li><div class="Liststyle__UlIconContainer-sc-1ptcc0u-2 kuPBTz"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" style="fill:currentColor"><path d="M8 0C3.6 0 0 3.6 0 8s3.6 8 8 8 8-3.6 8-8c0-2.1-.85-4.15-2.35-5.65S10.1 0 8 0zM6.2 12.6 2.9 9.35l.85-.85 2.45 2.45 6.05-6.1.85.85-6.9 6.9z"></path></svg></div><div class="Liststyle__UlTextContainer-sc-1ptcc0u-3 DTryz"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Trend 3:</h3><br/> <strong>Customers are eager for deeper personalization</strong></div></li><li><div class="Liststyle__UlIconContainer-sc-1ptcc0u-2 kuPBTz"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" style="fill:currentColor"><path d="M8 0C3.6 0 0 3.6 0 8s3.6 8 8 8 8-3.6 8-8c0-2.1-.85-4.15-2.35-5.65S10.1 0 8 0zM6.2 12.6 2.9 9.35l.85-.85 2.45 2.45 6.05-6.1.85.85-6.9 6.9z"></path></svg></div><div class="Liststyle__UlTextContainer-sc-1ptcc0u-3 DTryz"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Trend 4:</h3><br/> <strong>Consumer well-being and sentiment are reshaping CX</strong></div></li><li><div class="Liststyle__UlIconContainer-sc-1ptcc0u-2 kuPBTz"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="currentColor" style="fill:currentColor"><path d="M8 0C3.6 0 0 3.6 0 8s3.6 8 8 8 8-3.6 8-8c0-2.1-.85-4.15-2.35-5.65S10.1 0 8 0zM6.2 12.6 2.9 9.35l.85-.85 2.45 2.45 6.05-6.1.85.85-6.9 6.9z"></path></svg></div><div class="Liststyle__UlTextContainer-sc-1ptcc0u-3 DTryz"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Trend 5:</h3><br/> <strong>CX teams are breaking down silos as they become more integrated</strong></div></li></ul></div><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Will your business be prepared for immersive CX?</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">In our 2023 Zendesk Customer Experience Trends Report, we provide actionable insights that will help your company chart a path forward during this transformative era in customer support. To learn more, download the report and be sure to take advantage of Zendesk events that will shed even more light on the rise of immersive CX.</p></div></div></div></div></div></div></section></article><section class="Basestyle__BaseRoot-sc-3zktjg-1 hPNIKC"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gOpaft Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div role="complementary" aria-label="body-promo" data-cookie-name="false" data-location="body" class="Promostyle__PromoRoot-sc-1lscwvc-0 LwfBm"><div class="Promostyle__MediaWrapper-sc-1lscwvc-1 kpdRmr"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-4d715a79-0 gAXghe"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/cxtrends2023thumbnail.png"/></noscript></span></span></div></div><div class="Promostyle__TextWrapper-sc-1lscwvc-2 gMFoUj"><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV"> 2023 年客戶體驗趨勢</h3><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Learn more about the five trends shaping customer experience today and how they impact your business.</p></div><div class="Promostyle__LinkWrapper-sc-1lscwvc-3 biyiQd"><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 ialojv"><a target="_blank" rel="noopener noreferrer" href="https://cxtrends.zendesk.com/?utm_source=smarp&utm_medium=organic_social&utm_campaign=OS_smarp_AM_US_EN_A_All_AW_FAN-cx-trends-2023-Report-All-NonBoosted-Haiilo--NoEX_T3_A_H&utm_term=&utm_content=Report__" data-interaction-type="button-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ccaaIc" data-garden-id="buttons.anchor" data-garden-version="8.76.2">閱讀完整報告<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" 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Relate 活動，了解我們對 2030 年客戶體驗未來的五大預測。","title":"我們大膽預測客戶體驗的未來","tags":[],"resourceType":"blog","category":{"link":"/blog/tags/industries/","title":"行業","id":88},"subcategory":{"link":"/blog/tags/software/","title":"技術","id":93},"key":"postBlock-202191384","publishedAt":"2022-05-03 21:43:44"},{"image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/blog/Hero-ImproveAICSCXTrends.jpg","alt":""},"link":"/blog/improve-customer-experiences-with-ai-and-conversational-service/","supertitle":null,"text":" 客戶服務無比重要。《2022 Zendesk 客戶體驗 (CX) 趨勢報告》指出，73%的公司回報表示，客戶服務和業務績效之間有直接的關聯，而且有 60% 的客戶只要有一次不好的體驗，就會轉身離開，和前一年相比多了 22%。提供優質客戶體驗能讓企業從敏捷的競爭對手中脫穎而出，並將這樣的優勢轉化為創造營收成長的動力。…","title":"運用人工智慧與對話式服務提升客戶體驗","tags":[],"resourceType":"blog","category":{"link":"/blog/tags/best-practices/","title":"最佳實務","id":85},"subcategory":{"link":"/blog/tags/customer-experience-best-practices/","title":"客戶體驗","id":86},"key":"postBlock-202191351","publishedAt":"2022-04-07 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That hope is grounded in plans to invest in immersive CX, which is being driven by five distinct trends.","_yoast_wpseo_primary_filter_tag_blog":"86","_encloseme":"1","blog-post-gated-enable":"1","blog-post-gated-img":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/cxtrends2023thumbnail.png","blog-post-gated-headline":" 2023 年客戶體驗趨勢","blog-post-gated-subheadline":"Learn more about the five trends shaping customer experience today and how they impact your business.","_tms_delivery":"2023-02-02 10:32:29","_edit_lock":"1695383433:4311","_edit_last":"4311","_wp_old_slug":"cx-trends-2023-immersive-cxutm_sourcelaunchblogutm_mediumreferralutm_campaigncx_trends_2023_parent_campaign","_wp_old_date":"2023-02-02","canonical":"https://www.zendesk.tw/blog/cx-trends-2023-immersive-cx/","seoTitle":"2023 年客戶體驗趨勢 Immersive CX marks the dawn of a new era in service","seoDescription":"As Zendesk discovered in its 2023 CX Trends research, customers want immersive experiences, and companies need to respond accordingly.","seoImage":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/CXTrends2023.png","twitterImage":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/CXTrends2023.png","robots":"index,max-snippet:-1,max-image-preview:large,max-video-preview:-1,follow","hub":null,"spokes":[],"breadcrumbs":[{"link":"/blog/tags/best-practices/","title":"最佳實務","id":85},{"link":"/blog/tags/customer-experience-best-practices/","title":"客戶體驗","id":86},{"title":"2023 年客戶體驗趨勢","link":""}],"path":"/blog/cx-trends-2023-immersive-cx/","title":"2023 年客戶體驗趨勢 Immersive CX marks the dawn of a new era in service","publishedAt":"2023-03-07 02:02:37","updatedAt":"2023-09-22 11:51:27","updatedAtFormatted":"2023年09月22日","content":"\u003cp\u003eIf there has been one constant over the past three years, it’s change—how we work, live, and consume have all been radically transformed, and as a result, businesses have witnessed dramatic shifts in consumer expectations.\u003c/p\u003e\n\u003cp\u003eThis period of widespread change has led many businesses to invest more in the customer experience, and as 2023 begins, the scope of consumer demands has come into sharper focus. Zendesk’s research has revealed that customers increasingly expect immersive experiences, and for those businesses that have responded to those demands, their strategic investments have started to pay off. \u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003e\n77% of business leaders have seen positive ROI on investments in immersive experiences.\n\u003c/p\u003e\u003c/blockquote\u003e\n\u003cp\u003e\u003c/p\u003e\n\u003cp\u003eAs a result, business leaders have begun to embrace the idea that meeting consumer demands for immersive experiences will result in tangible revenue gains. Zendesk discovered that 81 percent of leaders see customer experience and support as growing priorities in the coming year, and while many continue to keep a close eye on uncertain economic conditions, a sense of cautious optimism prevails.\u003c/p\u003e\n\u003cp\u003eSo what is immersive CX, and how can you create the kind of customer experiences that will help your business remain competitive in a rapidly changing market? 讓我們一同來看看。\u003c/p\u003e\n\u003ch2\u003eWhat is immersive CX?\u003c/h2\u003e\n\u003cp\u003eSimply put, immersive CX means natural, fluid interactions with companies. That can range from chatbots that closely mimic real human beings to the kind of conversational experiences in which a customer can begin an interaction on one channel—say, messaging—and then switch to another mode of communication without a hitch.\u003c/p\u003e\n\u003cp\u003eImmersive CX offers something powerful to customers: the ability to be truly seen and heard, to be treated not as transactions or tickets but as the valued customers they are. As we move into this rich new territory, the benefits will be considerable: businesses that make strategic investments in immersive CX can expect to see greatly strengthened customer relationships. And considering that customers have little patience for bad experiences—73 percent will leave for a competitor after multiple poor interactions, and more than half will bolt after a single bad experience—it’s imperative that companies recognize and respond to what consumers are telling them.\u003c/p\u003e\n\u003ch2\u003eThe trends driving the move toward immersive CX\u003c/h2\u003e\n\u003cp\u003eZendesk’s research—which included a global survey of nearly 3,700 consumers, another global survey of nearly 4,800 business respondents, and Zendesk Benchmark product usage data from more than 99,000 opted-in companies—revealed five distinct trends driving the move toward immersive CX. The \u003ca href=\"https://cxtrends.zendesk.com\"\u003e2023 Zendesk Customer Experience Trends Report\u003c/a\u003e explores these trends in detail.\u003c/p\u003e\n\u003cdiv class=\"accent-box accent-tofu\"\u003e\n\u003cul class=\"list-check-circle-fill\"\u003e\n\u003cli\u003e\n\u003ch3\u003eTrend 1:\u003c/h3\u003e\n\u003cp\u003e \u003cstrong\u003eAI experiences are becoming more evolved and seamless\u003c/strong\u003e\u003c/p\u003e\n\u003cli\u003e\n\u003ch3\u003eTrend 2:\u003c/h3\u003e\n\u003cp\u003e \u003cstrong\u003eConversational experiences are empowering consumers\u003c/strong\u003e\u003c/p\u003e\n\u003cli\u003e\n\u003ch3\u003eTrend 3:\u003c/h3\u003e\n\u003cp\u003e \u003cstrong\u003eCustomers are eager for deeper personalization\u003c/strong\u003e\u003c/p\u003e\n\u003cli\u003e\n\u003ch3\u003eTrend 4:\u003c/h3\u003e\n\u003cp\u003e \u003cstrong\u003eConsumer well-being and sentiment are reshaping CX\u003c/strong\u003e\u003c/p\u003e\n\u003cli\u003e\n\u003ch3\u003eTrend 5:\u003c/h3\u003e\n\u003cp\u003e \u003cstrong\u003eCX teams are breaking down silos as they become more integrated\u003c/strong\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2\u003eWill your business be prepared for immersive CX?\u003c/h2\u003e\n\u003cp\u003eIn our 2023 Zendesk Customer Experience Trends Report, we provide actionable insights that will help your company chart a path forward during this transformative era in customer support. To learn more, download the report and be sure to take advantage of Zendesk events that will shed even more light on the rise of immersive CX.\u003c/p\u003e\n","headerVariant":"blog","hasProgressBar":true,"promo":{"heading":" 2023 年客戶體驗趨勢","body":"Learn more about the five trends shaping customer experience today and how they impact your business.","link":{"href":"https://cxtrends.zendesk.com/?utm_source=smarp\u0026utm_medium=organic_social\u0026utm_campaign=OS_smarp_AM_US_EN_A_All_AW_FAN-cx-trends-2023-Report-All-NonBoosted-Haiilo--NoEX_T3_A_H\u0026utm_term=\u0026utm_content=Report__","size":"small","children":"閱讀完整報告"},"image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/cxtrends2023thumbnail.png"}},"hasStickySidebar":null,"layout":"default","gatedLinkAndModal":{"href":"https://cxtrends.zendesk.com/?utm_source=smarp\u0026utm_medium=organic_social\u0026utm_campaign=OS_smarp_AM_US_EN_A_All_AW_FAN-cx-trends-2023-Report-All-NonBoosted-Haiilo--NoEX_T3_A_H\u0026utm_term=\u0026utm_content=Report__","text":"閱讀完整報告","appendSuccessHtml":"","authoredTrackingParams":{"hiddenCampaignId":"","SFDCCampaigncode":"","lead_source_detail":"Website-Content Download","lead_source":"Website-Content Download","productInterest":"","marketingQualifiedLead":"","ownerId":"","event_key":"","event_id":""}},"hero":{"title":"2023 年客戶體驗趨勢 Immersive CX marks the dawn of a new era in service","author":{"name":"Adrian McDermott","title":"Zendesk 科技長","handle":"","photo":"","shortBio":"","longBio":""},"shareLinks":{"twitter":"https://zdsk.co/3yf0j0q","facebook":"https://zdsk.co/3ykeilQ","linkedin":"https://zdsk.co/3ZFNRCy"},"updatedAtFormatted":"2023年09月22日","layout":"default","gatedTheme":"Select One","supertitle":{"icon":null,"link":"","linkText":"","text":"3 min read"},"intro":"Despite economic turbulence and rising customer expectations, companies remain optimistic about the future. 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