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class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Fai crescere la tua attività online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/canali"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi su più canali<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Raggiungi milioni di acquirenti e incrementa le vendite</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi di persona<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Punto vendita (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi nel mondo<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Vendite internazionali</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi direttamente e all’ingrosso<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accetta i pagamenti online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configura le modalità di pagamento</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Mercato" class="font-bold text-t7 inline-block">Mercato</span></div><ul class="pb-2" aria-labelledby="subNavItem-Mercato"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promuovi la tua attività commerciale<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Raggiungi e fidelizza i clienti</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Fatti conoscere sui social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integrazioni per i social media</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Coltiva le relazioni con i clienti<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Conosci il tuo pubblico<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ottieni informazioni sui clienti</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestione" class="font-bold text-t7 inline-block">Gestione</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestione"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/gestire"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gestisci la tua attività<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Monitora vendite, ordini e analisi</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Misura le tue performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analisi e report</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Spedisci gli ordini più velocemente<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gestisci scorte e ordini<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestione delle scorte e degli ordini</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Fonte esterna: Sviluppatori Shopify . Crea con le potenti API di Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sviluppatori Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea con le potenti API di Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/it/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">La soluzione commerciale per i brand digitali in crescita</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/it/prodotti"><div class="text-base font-medium"><span class="inline-block arrow-animation">Tutti i prodotti<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Esplora tutti i prodotti e le funzionalità di Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/it/prezzi">Prezzi</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Risorse-toggle-open" aria-controls="RisorseDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Risorse</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RisorseDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Assistenza e supporto" class="font-bold text-t7 inline-block">Assistenza e supporto</span></div><ul class="pb-2" aria-labelledby="subNavItem-Assistenza e supporto"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/it/" aria-label="Fonte esterna: Assistenza e supporto . Ricevi assistenza 24/7"><div class="text-base font-medium"><span class="inline-block arrow-animation">Assistenza e supporto<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ricevi assistenza 24/7</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Blog di Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Consigli di strategia aziendale</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Argomenti più popolari" class="font-bold text-t7 inline-block">Argomenti più popolari</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Argomenti più popolari"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/come-funziona-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Cos’è Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Come funziona la nostra piattaforma commerciale</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Nuovi e innovativi prodotti Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/topics/storie-di-successo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Storie di imprenditori<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Impara dai merchant di successo</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/come-creare-da-zero-un-brand-in-7-passi"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea il tuo brand da zero</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/strategia-di-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea un piano di marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/guida-seo-per-ecommerce-principianti"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO per ecommerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Migliora il tuo posizionamento sui motori di ricerca</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Strategia per i social media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Trasforma i contatti sui social media in vendite</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/growth-hacking-italia"><div class="text-base font-medium"><span class="inline-block arrow-animation">Crescita dell’attività<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Espandi la tua attività</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Strumenti essenziali" class="font-bold text-t7 inline-block">Strumenti essenziali</span></div><ul class="pb-2" aria-labelledby="subNavItem-Strumenti essenziali"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/strumenti/creatore-di-logo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Generatore di loghi<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Fonte esterna: Fotografie gratuite ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Fotografie gratuite<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/come-scrivere-un-business-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Modello di business plan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/it" aria-label="Fonte esterna: Strumento per link in bio ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Strumento per link in bio<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/strumenti/generatore-di-codice-qr"><div class="text-base font-medium"><span class="inline-block arrow-animation">Generatore di codici QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/it/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform 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class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">Quali sono le sfide commerciali che temi? Possiamo aiutarti.<a data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter sm:hidden whitespace-nowrap text-black" style="widows:2" href="#contact-sales"><span class="inline underline hover:no-underline">Contattaci</span></a></div><a href="#contact-sales" class="self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled whitespace-nowrap sm:w-auto min-w-fit text-center hidden sm:block bg-black hover:bg-gray-800 focus:bg-gray-800 active:bg-gray-700 text-white" data-component-name="button" target="">Contattaci</a></div></div><img class="case-study-logo col-span-full col-start-1 lg:col-start-2" alt="Brooklinen" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/brooklinen.logo.svg?v=1721912738"/><h1 class="richtext text-t2 col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2">Brooklinen scales their wholesale business to new heights with B2B on Shopify</h1><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden case-study-wistia col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2" role="group" data-component-name="wistia-video" data-component-extra-video-id="hc5ts6zo16"><div><button aria-label="Riproduci video" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 !overflow-visible" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video overflow-hidden bg-black" role="region"><div class="h-full w-full"><div id="hc5ts6zo16" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="Brooklinen header photo" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/brooklinen.hero.jpg?v=1713896466" loading="lazy"/></div></div></div></div><div class="richtext case-study-article-content max-md:order-2 col-span-full md:col-span-8 lg:col-span-6 col-start-1 lg:col-start-2"><div><h2>Problem</h2><p>Brooklinen began in 2014 as a bootstrap operation. Founders Rich and Vicki Fulop ran a very successful Kickstarter campaign on the idea that they could sell beautiful bed sheets at an affordable price. They knew their audience because they were their audience: millennials in search of quality bed linens they could buy online. Since then—and with significant growth and scale on Shopify Plus—the brand has become an important example of a new class of direct-to-consumer (DTC) businesses who appeal to digitally-native buyers. </p><p>Now the brand is looking to scale its B2B operations as more customers place large, wholesale orders. “The core of our B2B business is really the hospitality business. Right now all of that is handled offline. There’s no way for our customers to have a personalized experience like our DTC customers do online,” says Nicolas Lukac, Director of Emerging Channels at Brooklinen.</p><p>Traditional B2B selling is archaic; time-consuming, a manual process of taking orders over the phone. The Brooklinen team says they have been taking B2B orders for as long as the brand has existed, but continuing to do so manually, and ad-hoc, would be difficult to scale and bring to the success level of their DTC efforts.</p><p>Lukac added: “We weren’t customer-forward with this process. We were order-forward. There’s a lot of friction involved with that. We could be spending more time either helping our customers or acquiring new customers, so it limits the scale of our business.” </p><h2>Solution</h2><p>Brooklinen sought the suite of powerful, flexible features of B2B on Shopify Plus as the solution to its problem. “When Shopify announced that they were going to be releasing B2B functionality, it was really natural for us to just opt in,” says Elizabeth Bell, Director of Product Management at the brand.</p><p>While Brooklinen’s old, manual process worked, it wasn’t efficient. Customers could not serve themselves and place their own orders. With B2B on Shopify, Brooklinen created a B2B site that was just as intuitive and easy to use as their DTC site without sacrificing the complexity they needed to sell B2B. </p><p>“B2B on Shopify allows us to engage with these customers in a new way—kind of like a typical DTC customer but for B2B,” says Kelly Hallinan, Senior Vice President of Emerging Channels. </p><p>With the proliferation of ecommerce in everyday life, buyer expectations have changed and B2B purchasing is expected to be available online. With Shopify Plus, Brooklinen can remain leaders in their industry by offering personalized buying experiences adapted for the needs of each of their B2B customers. </p><p>“Now, we can see that a large hospitality group purchased from us six months ago. We know the average amount of time in between orders, and we can say, okay, we’re at that point where we can send them an email asking about placing a reorder. It’s much harder to do that without Shopify’s back end system,” says Hallinan.</p><h2>Result</h2><p>With B2B on Shopify, Brooklinen added a second store exclusively for B2B buyers within the same admin they already use today. "It’s been great to have the B2B functionality in the Shopify Admin so we can use the functionality we’re familiar with to spin up our B2B site. We can have a site that looks and feels very similar to our DTC site but have it be focused on business to business,” says Bell.</p><p>Instead of placing bulk orders over the phone, B2B customers now have access to a personalized buying experience where they can place orders themselves. Customers have access to specific prices, products, and payment methods —just like they would while making any other purchase with Brooklinen. </p><p>This platform, according to Lukac, unlocks many doors for their team and how they think about the customer experience. It will also allow Brooklinen to automate back office tasks, so they can spend more time focusing on strategic initiatives to grow and scale their B2B business and less on manual work. </p><p><strong>With Shopify Plus, Brooklinen saw results:</strong></p><ul> <li>Able to spend 80% of time working with customers</li> <li>Unlock self-serve for customers to manage account and orders</li> <li>Offers the same intuitive, branded buying experience for B2B customers as DTC buyers</li> </ul></div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]"> On Shopify Plus, our team has the liberty and the space to build relationships with customers, instead of just transacting with them. We spend more time understanding our customers and less on manual inputs. This allows us to provide exceptional experiences for our DTC, B2B customers and retail customers alike. </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t6">Brooklinen</p><cite class="text-body-sm not-italic"><strong>Nicolas Lukac</strong> — Director of Emerging Channels at Brooklinen</cite></footer></blockquote></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter case-study-meta-cards max-md:order-1 max-md:mb-4 col-span-full md:col-span-3 col-start-1 md:col-start-10 lg:col-start-9 content-start" data-component-name="card-grid"><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t8 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Settore</p><p class="richtext text-body-base pt-sm">Casa e giardino</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t8 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Piattaforma precedente</p><p class="richtext text-body-base pt-sm">Shopify</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><p class="text-t8 uppercase font-bold leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Prodotti</p><p class="richtext text-body-base pt-sm">B2B</p></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t3">Unisciti alla schiera di brand che ogni giorno contribuiscono a trasformare il settore casa e giardino.</h2></div></div></div><ul class="container grid justify-center items-center gap-x-md gap-y-xl py-lg border-black/20 grid-cols-[repeat(4,auto)] sm:grid-cols-[repeat(3,auto)] border-y-0" data-mode="light" data-component-name="logo-group" aria-label="Loghi"><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Peacock Alley" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/peacock-alley.logo.webp?v=1713896938"/></picture></div></li><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Jungalow" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/jungalow.logo.svg?v=1713896687"/></picture></div></li><li class="items-center w-full col-span-2 sm:col-span-1 col-start-2 sm:col-start-auto sm:col-span-1"><div class="max-w-[210px]"><picture data-component-name="image"><img alt="Boll & Branch" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/boll-and-branch.logo.svg?v=1713896446"/></picture></div></li></ul></section><div class="case-study-pillbar max-sm:w-full max-w-5xl sm:flex sm:justify-center sm:mb-3xl sm:mt-xl sm:mx-margin lg:mx-auto"><div class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">Quali sono le sfide commerciali che temi? Possiamo aiutarti.<a data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base md:text-lg -tracking-ff-tighter sm:hidden whitespace-nowrap text-black" style="widows:2" href="#contact-sales"><span class="inline underline hover:no-underline">Contattaci</span></a></div><a href="#contact-sales" class="self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover 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0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Italia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-black"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-white text-black shadow-soft-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navigazione regioni" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Paese/area 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They knew their audience because they were their audience: millennials in search of quality bed linens they could buy online. Since then—and with significant growth and scale on Shopify Plus—the brand has become an important example of a new class of direct-to-consumer (DTC) businesses who appeal to digitally-native buyers. \u003c/p\u003e\u003cp\u003eNow the brand is looking to scale its B2B operations as more customers place large, wholesale orders. “The core of our B2B business is really the hospitality business. Right now all of that is handled offline. There’s no way for our customers to have a personalized experience like our DTC customers do online,” says Nicolas Lukac, Director of Emerging Channels at Brooklinen.\u003c/p\u003e\u003cp\u003eTraditional B2B selling is archaic; time-consuming, a manual process of taking orders over the phone. The Brooklinen team says they have been taking B2B orders for as long as the brand has existed, but continuing to do so manually, and ad-hoc, would be difficult to scale and bring to the success level of their DTC efforts.\u003c/p\u003e\u003cp\u003eLukac added: “We weren’t customer-forward with this process. We were order-forward. There’s a lot of friction involved with that. We could be spending more time either helping our customers or acquiring new customers, so it limits the scale of our business.” \u003c/p\u003e\u003ch2\u003eSolution\u003c/h2\u003e\u003cp\u003eBrooklinen sought the suite of powerful, flexible features of B2B on Shopify Plus as the solution to its problem. “When Shopify announced that they were going to be releasing B2B functionality, it was really natural for us to just opt in,” says Elizabeth Bell, Director of Product Management at the brand.\u003c/p\u003e\u003cp\u003eWhile Brooklinen’s old, manual process worked, it wasn’t efficient. Customers could not serve themselves and place their own orders. With B2B on Shopify, Brooklinen created a B2B site that was just as intuitive and easy to use as their DTC site without sacrificing the complexity they needed to sell B2B. \u003c/p\u003e\u003cp\u003e“B2B on Shopify allows us to engage with these customers in a new way—kind of like a typical DTC customer but for B2B,” says Kelly Hallinan, Senior Vice President of Emerging Channels. \u003c/p\u003e\u003cp\u003eWith the proliferation of ecommerce in everyday life, buyer expectations have changed and B2B purchasing is expected to be available online. With Shopify Plus, Brooklinen can remain leaders in their industry by offering personalized buying experiences adapted for the needs of each of their B2B customers. \u003c/p\u003e\u003cp\u003e“Now, we can see that a large hospitality group purchased from us six months ago. We know the average amount of time in between orders, and we can say, okay, we’re at that point where we can send them an email asking about placing a reorder. It’s much harder to do that without Shopify’s back end system,” says Hallinan.\u003c/p\u003e\u003ch2\u003eResult\u003c/h2\u003e\u003cp\u003eWith B2B on Shopify, Brooklinen added a second store exclusively for B2B buyers within the same admin they already use today. \"It’s been great to have the B2B functionality in the Shopify Admin so we can use the functionality we’re familiar with to spin up our B2B site. We can have a site that looks and feels very similar to our DTC site but have it be focused on business to business,” says Bell.\u003c/p\u003e\u003cp\u003eInstead of placing bulk orders over the phone, B2B customers now have access to a personalized buying experience where they can place orders themselves. Customers have access to specific prices, products, and payment methods —just like they would while making any other purchase with Brooklinen. \u003c/p\u003e\u003cp\u003eThis platform, according to Lukac, unlocks many doors for their team and how they think about the customer experience. It will also allow Brooklinen to automate back office tasks, so they can spend more time focusing on strategic initiatives to grow and scale their B2B business and less on manual work. \u003c/p\u003e\u003cp\u003e\u003cstrong\u003eWith Shopify Plus, Brooklinen saw results:\u003c/strong\u003e\u003c/p\u003e\u003cul\u003e\n\u003cli\u003eAble to spend 80% of time working with customers\u003c/li\u003e\n\u003cli\u003eUnlock self-serve for customers to manage account and orders\u003c/li\u003e\n\u003cli\u003eOffers the same intuitive, branded buying experience for B2B customers as DTC buyers\u003c/li\u003e\n\u003c/ul\u003e{{ testimonial.brooklinen3 }}","leadRouting":"Plus","featuredImage":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/articles/brooklinen.card.jpg?v=1714755679","altText":"Brooklinen card photo"},"heroImage":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/brooklinen.hero.jpg?v=1713896466","altText":"Brooklinen header photo"},"heroWistiaVideoId":"hc5ts6zo16","merchant":{"name":"Brooklinen","website":"https://www.brooklinen.com","markets":[{"handle":"amer","countries":"[\"gid://shopify/Metaobject/8983379990\",\"gid://shopify/Metaobject/8983085078\"]","name":"Americhe"},{"handle":"united-states-of-america","code":"US","name":"Stati Uniti"},{"handle":"france","code":"FR","name":"Francia"},{"handle":"united-kingdom","code":"UK","name":"Regno Unito"},{"handle":"emea","countries":"[\"gid://shopify/Metaobject/8983248918\",\"gid://shopify/Metaobject/8983183382\",\"gid://shopify/Metaobject/8983150614\",\"gid://shopify/Metaobject/9670098966\",\"gid://shopify/Metaobject/9974284310\",\"gid://shopify/Metaobject/8983347222\"]","name":"Europa, Medio Oriente e Africa"}],"logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/brooklinen.logo.svg?v=1721912738","altText":""},"similarMerchants":[{"handle":"peacock-alley","name":"Peacock Alley","logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/peacock-alley.logo.webp?v=1713896938","altText":"Peacock Alley logo"}},{"handle":"jungalow","name":"Jungalow","logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/jungalow.logo.svg?v=1713896687","altText":null}},{"handle":"boll-and-branch","name":"Boll \u0026 Branch","logo":{"url":"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/boll-and-branch.logo.svg?v=1713896446","altText":"Boll \u0026 Branch logo"}}],"previousPlatform":{"handle":"shopify","name":"Shopify"},"industries":[{"handle":"home-furnishing","name":"Casa e giardino"}],"products":[{"handle":"b2b","title":"B2B"}]},"interpolations":{"testimonials":{"brooklinen3":{"author":"Nicolas Lukac","authorTitle":"Director of Emerging Channels at Brooklinen","brand":"Brooklinen","quoteHtml":"On Shopify Plus, our team has the liberty and the space to build relationships with customers, instead of just transacting with them. We spend more time understanding our customers and less on manual inputs. This allows us to provide exceptional experiences for our DTC, B2B customers and retail customers alike."}}},"metrics":null},"content":{"htmlHead":{"metaDescription":"Scopri perché Brooklinen e migliaia di altri merchant hanno scelto Shopify per migliorare la loro attività di ecommerce."},"metafields":{"previousPlatform":"Piattaforma precedente","industries":"Settore","products":"Prodotti","partners":"Partner"},"similarMerchants":{"heading":"Unisciti alla schiera di brand che ogni giorno contribuiscono a trasformare il settore casa e giardino."},"metrics":{"heading":"Con Shopify, Brooklinen ha ottenuto subito risultati importanti."},"pillBar":{"text":"Quali sono le sfide commerciali che temi? 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