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href="https://woocommerce.com/blog/omnichannel/" class="wccom-chip wccom-component wccom-component--is-rendered wccom-blog-categories__sub-nav-category wccom-chip--color-light-purple wccom-chip--variant-square" > Omnichannel </a> <a href="https://woocommerce.com/blog/payments/" class="wccom-chip wccom-component wccom-component--is-rendered wccom-blog-categories__sub-nav-category wccom-chip--color-light-purple wccom-chip--variant-square" > Payments </a> <a href="https://woocommerce.com/blog/security/" class="wccom-chip wccom-component wccom-component--is-rendered wccom-blog-categories__sub-nav-category wccom-chip--color-light-purple wccom-chip--variant-square" > Security </a> <a href="https://woocommerce.com/blog/sell-online/" class="wccom-chip wccom-component wccom-component--is-rendered wccom-blog-categories__sub-nav-category wccom-chip--color-light-purple wccom-chip--variant-square" > Sell Online </a> <a href="https://woocommerce.com/blog/shipping/" class="wccom-chip wccom-component wccom-component--is-rendered wccom-blog-categories__sub-nav-category wccom-chip--color-light-purple wccom-chip--variant-square" > Shipping </a> </div> </div> </div> </div>  <div class=" " style=" "> <div class="col-full wccom-blog-single-post__header"> <div class="wccom-blog-single-post__header-info"> <p class="wccom-blog-single-post__date">June 27, 2024</p> <h1 class="wccom-blog-single-post__title">House of Malt increases average order value by 22% with Apple Pay and WooPayments</h1> <div class="wccom-blog-single-post__post-details"> <div class="wccom-blog-single-post__author"> <img alt='' src='https://secure.gravatar.com/avatar/3ff86494f30f54c9af1427a4bb4755f6?s=50&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/3ff86494f30f54c9af1427a4bb4755f6?s=100&d=mm&r=g 2x' class='avatar avatar-50 photo' height='50' width='50' loading='lazy' decoding='async'/> <div> By Vanessa Petersen </div> </div> <div class="wccom-blog-single-post__categories"> <a href="https://woocommerce.com/blog/customer-stories/" class="wccom-chip wccom-component wccom-component--is-rendered wccom-blog-single-post__category wccom-chip--color-black wccom-chip--variant-square" > Customer Stories </a> </div> </div> </div> <img class="wccom-blog-single-post__header-image" src="https://woocommerce.com/wp-content/uploads/2024/06/blog-hero-House-of-malt@2x.jpg" alt="" fetchpriority="high"> </div> </div> <div class="col-full"> <div class="wccom-blog-single-post__main-content"> <div class="blog-social-sharing__wrapper"> <div id="blog-social-sharing"> <ul> <li> <button class="share-link" title="Copy link to clipboard"></button> <span class="share-link-copied" title="Link copied!"></span> </li> </ul> </div> </div>  <div class="wccom-blog-single-post__content"> <div class="entry"> <p>Located in Northern England, <a href="https://www.houseofmalt.co.uk/" target="_blank" rel="noreferrer noopener nofollow">House of Malt</a> is an independent family business that has grown into one of the top online retailers of specialty whiskeys and spirits in the U.K. They were founded in 2015 and have used WooCommerce to run their online operations since 2017.</p><p>House of Malt has a retail location and warehouse in Northern England, though a large majority of their sales are conducted online through their WooCommerce store. They currently ship within the U.K. and have plans for international expansion.</p><p>Woo spoke with Jethro Hazelhurst, House of Malt’s Ecommerce Director.</p><span id="more-18734003883089"></span><figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1272" height="800" src="https://woocommerce.com/wp-content/uploads/2024/06/blog-House-of-Malt@2x-2.webp?strip=all&w=1500" alt="photo of the House of Malt location" class="wp-image-18734003883276" srcset="https://woocommerce.com/wp-content/uploads/2024/06/blog-House-of-Malt@2x-2.webp 1272w, https://woocommerce.com/wp-content/uploads/2024/06/blog-House-of-Malt@2x-2.webp?resize=896,564 896w, https://woocommerce.com/wp-content/uploads/2024/06/blog-House-of-Malt@2x-2.webp?resize=768,483 768w, https://woocommerce.com/wp-content/uploads/2024/06/blog-House-of-Malt@2x-2.webp?resize=1200,755 1200w, https://woocommerce.com/wp-content/uploads/2024/06/blog-House-of-Malt@2x-2.webp?resize=300,189 300w, https://woocommerce.com/wp-content/uploads/2024/06/blog-House-of-Malt@2x-2.webp?resize=958,603 958w" sizes="(max-width: 1272px) 100vw, 1272px"></figure><header class="toc-header"><h2 class="wp-block-heading" id="section-1"><a class="wccom-docs-anchor-links" href="#section-1">WooCommerce for whiskey<span class="dashicons dashicons-admin-links"></span></a> </h2><a class="wccom-docs-top-link" href="#doc-title" title="Back to top">↑ Back to top</a></header><p>House of Malt chose WooCommerce as their ecommerce platform because they wanted to avoid the other highly regulated platforms; they liked how customizable the Woo platform is, and they wanted to own as much of their online business and operations as they could. </p><p>Since then, House of Malt has partnered with Woo through the Enterprise Ecommerce program, which has improved their cash flow. Woo has been a boon to their business in many other ways, too: increased average order value, conversion rates, and a decrease in time to payout from seven days to one day have all helped them ensure there is working capital to support their business growth. </p><h3 class="wp-block-heading" id="h-big-wins">Big wins</h3><ul class="wp-block-list"><li>Increased conversion rate and grew average order value by 22% after implementing Apple Pay through WooPayments.</li> <li>Decreased their cash payout time from seven days to one day with help from the Woo Customer Success team. </li> <li>Founded in 2015, House of Malt has grown to be one of the top three online sellers of alcohol in the U.K.</li></ul><h3 class="wp-block-heading" id="h-key-extensions">Key Extensions</h3><ul class="wp-block-list"><li><a href="https://woocommerce.com/products/woopayments/">WooPayments</a> with Apple Pay</li> <li><a href="https://woocommerce.com/products/woocommerce-paypal-payments/">PayPal</a> and PayPal Pay Later</li> <li><a href="https://woocommerce.com/products/smart-search-and-product-filter/">Searchanise</a></li> <li><a href="https://woocommerce.com/products/storefront/">Storefront theme</a></li> <li><a href="https://woocommerce.com/products/google-listings-and-ads/">Google Listings & Ads</a></li> <li><a href="https://woocommerce.com/products/klaviyo-for-woocommerce/">Klaviyo</a> email marketing</li></ul><header class="toc-header"><h2 class="wp-block-heading" id="section-2"><a class="wccom-docs-anchor-links" href="#section-2">Success in the time of Brexit and Covid-19<span class="dashicons dashicons-admin-links"></span></a> </h2><a class="wccom-docs-top-link" href="#doc-title" title="Back to top">↑ Back to top</a></header><p>Like many British businesses, House of Malt was impacted by the export tax levies following the Brexit legislation. With the complications that arose, they decided to shift their focus to customers within the U.K., and have since become one of the top three businesses in the U.K. for online specialist whisky sales.</p><p>During the closures of Covid-19, House of Malt was able to maintain their business despite the shutdowns, operating exclusively through their WooCommerce website.</p><p>Now, their physical store is still an important part of their brand and provides unique experiences for customers that their competitors can’t match.</p><header class="toc-header"><h2 class="wp-block-heading" id="section-3"><a class="wccom-docs-anchor-links" href="#section-3">Malt matching: Using data to cater to customers<span class="dashicons dashicons-admin-links"></span></a> </h2><a class="wccom-docs-top-link" href="#doc-title" title="Back to top">↑ Back to top</a></header><p>House of Malt has a fantastic understanding of the customers that use their site, which helps inform their ecommerce strategy.</p><p>In general, House of Malt serves four different customer interests:</p><ol class="wp-block-list"><li>Customers that like to try the new products offered on the website.</li> <li>Repeat buyers who return to houseofmalt.co.uk for their favorite products and purchase the same each time.</li> <li>Collectors who like to stay up to date on the latest releases and collections.</li> <li>Wholesalers that can’t get a product anywhere else, and frequent House of Malt for repeat purchases that restock bars and small shops.</li></ol><p>This data is especially useful due to ad restrictions that are placed on alcohol merchants — which House of Malt combats with a strong email marketing program.</p><header class="toc-header"><h2 class="wp-block-heading" id="section-4"><a class="wccom-docs-anchor-links" href="#section-4">Increasing average order value by 22% with Apple Pay and WooPayments<span class="dashicons dashicons-admin-links"></span></a> </h2><a class="wccom-docs-top-link" href="#doc-title" title="Back to top">↑ Back to top</a></header><p>House of Malt offers a number of different payment options, including PayPal, PayPal credit card processing, and Apple Pay and Google Pay through WooPayments. </p><p>They decided to bring on <a href="https://woocommerce.com/products/woopayments/">WooPayments</a> for Apple Pay specifically because of their site traffic. Jethro noted that, “The majority of our users are mobile and Apple users on Safari. I can easily see why the conversion rate would go up as a result of having Apple Pay. I can’t think of a reason why it wouldn’t. There’s just less friction. It’s been a game-changer for us.”</p><p>Since adding Apple Pay, House of Malt has noticed a 22% increase in average order volume, and an increase in conversion rates since offering more payment options.</p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>“The more payment methods we offer the better — 100%. We’ve seen increased conversion rates since we started offering more payment methods. Using all the payment methods and WooPayments, we’ve seen nice growth over the years. It’s all been looking good to carry on using WooCommerce to grow.”</p><cite>— Jethro Hazelhurst, Ecommerce Director, House of Malt</cite></blockquote><header class="toc-header"><h2 class="wp-block-heading" id="section-5"><a class="wccom-docs-anchor-links" href="#section-5">Bringing whiskey across the water<span class="dashicons dashicons-admin-links"></span></a> </h2><a class="wccom-docs-top-link" href="#doc-title" title="Back to top">↑ Back to top</a></header><p>House of Malt is planning for international expansion, first to Europe and then to the U.S. They’re working to bring on shipping partners and their customs logistics, aiming for the best possible customer experience for overseas orders.</p><p>With their new warehouse, House of Malt anticipates thriving under periods of high order volume, like the holiday season and their eventual international expansion.</p><header class="toc-header"><h2 class="wp-block-heading" id="section-6"><a class="wccom-docs-anchor-links" href="#section-6">Incorporating more product and payment options <span class="dashicons dashicons-admin-links"></span></a> </h2><a class="wccom-docs-top-link" href="#doc-title" title="Back to top">↑ Back to top</a></header><p>House of Malt is also working on expanding their product catalog, improving their site experience, and developing a subscription service and loyalty program for their repeat customers. </p><p>They’re continuing to look for additional payment options in order to cater further to customer payment preferences. This includes expanding their buy now, pay later (BNPL) options with additional providers. </p><p>Hazelhurst is certain about the benefits of BNPL: “The fact that people can use buy now, pay later also increases average order value. All buy now pay later options will always help.”</p><p>Overall, House of Malt has had a great experience with WooCommerce, and is looking forward to the future. </p><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>“All your work on WooCommerce and WooPayments is making a nice little impact,” Hazelhurst said. “Somewhere in the north northwest of England, in a tiny little corner of an ancient town. We’re getting great whiskey into the hands of people with Woo.”</p></blockquote><div id="call-to-action-content"><a href="https://woocommerce.com/start/?nuxentrysource=blog_post"><img decoding="async" class="alignnone size-full wp-image-18734004859318" src="https://woocommerce.com/wp-content/uploads/2025/02/cta-banner-Get-Started.png?strip=all&w=1500" alt="Get your business started on WooCommerce" width="980" height="429" srcset="https://woocommerce.com/wp-content/uploads/2025/02/cta-banner-Get-Started.png 3200w, https://woocommerce.com/wp-content/uploads/2025/02/cta-banner-Get-Started.png?resize=896,392 896w, https://woocommerce.com/wp-content/uploads/2025/02/cta-banner-Get-Started.png?resize=768,336 768w, https://woocommerce.com/wp-content/uploads/2025/02/cta-banner-Get-Started.png?resize=1200,525 1200w, https://woocommerce.com/wp-content/uploads/2025/02/cta-banner-Get-Started.png?resize=1536,672 1536w, https://woocommerce.com/wp-content/uploads/2025/02/cta-banner-Get-Started.png?resize=2048,896 2048w, https://woocommerce.com/wp-content/uploads/2025/02/cta-banner-Get-Started.png?resize=300,131 300w, https://woocommerce.com/wp-content/uploads/2025/02/cta-banner-Get-Started.png?resize=958,419 958w" sizes="(max-width: 980px) 100vw, 980px"></a></div><script type="application/json" class="wccom-featured-product-json">[{"component":"card-product","props":{"id":5278104,"title":"WooPayments","content":"The only payment solution fully integrated with WooCommerce. 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Outside of work, she enjoys training for triathlon, rotating through hobbies, and exploring new places both urban and natural. She has two fluffy cats, maintains a few succulents, and has far too many books on her TBR shelf.</div> </div> </div></div><div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-18734003883089" class="share-facebook sd-button share-icon" href="https://woocommerce.com/posts/house-of-malt/?share=facebook" target="_blank" title="Click to share on Facebook"><span>Facebook</span></a></li><li class="share-twitter"><a rel="nofollow noopener noreferrer" data-shared="sharing-twitter-18734003883089" class="share-twitter sd-button share-icon" href="https://woocommerce.com/posts/house-of-malt/?share=twitter" target="_blank" title="Click to share on Twitter"><span>Twitter</span></a></li><li class="share-pinterest"><a rel="nofollow noopener noreferrer" data-shared="sharing-pinterest-18734003883089" class="share-pinterest sd-button share-icon" href="https://woocommerce.com/posts/house-of-malt/?share=pinterest" target="_blank" title="Click to share on Pinterest"><span>Pinterest</span></a></li><li class="share-linkedin"><a rel="nofollow noopener noreferrer" data-shared="sharing-linkedin-18734003883089" class="share-linkedin sd-button share-icon" href="https://woocommerce.com/posts/house-of-malt/?share=linkedin" target="_blank" title="Click to share on LinkedIn"><span>LinkedIn</span></a></li><li class="share-end"></ul></div></div></div><div class="sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded" id="like-post-wrapper-113771570-18734003883089-67ecefe1e2ff0" data-src="https://widgets.wp.com/likes/?ver=14.4.1#blog_id=113771570&post_id=18734003883089&origin=woocommerce.com&obj_id=113771570-18734003883089-67ecefe1e2ff0" data-name="like-post-frame-113771570-18734003883089-67ecefe1e2ff0" data-title="Like or Reblog"><h3 class="sd-title">Like this:</h3><div class="likes-widget-placeholder post-likes-widget-placeholder" style="height: 55px;"><span class="button"><span>Like</span></span> <span class="loading">Loading...</span></div><span class="sd-text-color"></span><a class="sd-link-color"></a></div> </div> </div>   <div class="wccom-blog-single-post__related-products wccom-blog-single-post__related-products-mobile"> <h3>Products related to this post</h3> <div class="wccom-comp-product-recommendations wccom-component wccom-component--not-rendered" data-props="{"items":[{"component":"card-product","props":{"id":5278104,"title":"WooPayments","content":"The only payment solution fully integrated with WooCommerce. 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PayPal\u2019s all-in-one checkout solution allows you to offer PayPal, Venmo (US), Pay Later, credit and debit cards, country-specific payment options and more.","link":"https:\/\/woocommerce.com\/products\/woocommerce-paypal-payments\/","image":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/woo-PayPal-nlioum.png","headerImage":"","imageAppIcon":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/woo-PayPal-nlioum.png","color":"#003087","rating":3.6,"reviews":271,"shouldShowReviews":true,"vendorName":"PayPal","vendorSlug":"paypal","developedByWoo":false,"trustedVendor":false,"productType":"simple","small":true,"isTheme":false,"currentPrice":"0","regularPrice":"0","currencySymbol":"&#036;","isOnSale":false,"billingPeriod":"","billingPeriodInterval":1,"trialLength":null,"trialPeriod":null,"isSaaSProduct":false,"labelTextOverride":"","isFreemium":false,"productCategory":"Processors &amp; gateways","isShippable":false,"productUrl":"?add-to-cart=6410731&#038;redirect-to-checkout=1","tracksProperties":{"product":"woocommerce-paypal-payments","product_id":6410731},"tracksEvent":"blog_featured_product_clicked","tracksOnView":true}}],"rowItemCount":1,"hideOverflow":true}" > </div> </div>  <div class="wccom-blog-single-post__toc"> <div class="wccom-blog-single-post__toc-overlay"></div> <div class="wccom-blog-single-post__toc-content"> <button class="wccom-blog-single-post__toc-toggle"> <span>On this page</span> <i class="fa fa-chevron-up"></i> </button> <ul class="wccom-blog-single-post__toc-links"> <li class="wccom-blog-single-post__toc-link"> <a href="#section-1"> WooCommerce for whiskey </a> </li> <li class="wccom-blog-single-post__toc-link"> <a href="#section-2"> Success in the time of Brexit and Covid-19 </a> </li> <li class="wccom-blog-single-post__toc-link"> <a href="#section-3"> Malt matching: Using data to cater to customers </a> </li> <li class="wccom-blog-single-post__toc-link"> <a href="#section-4"> Increasing average order value by 22% with Apple Pay and WooPayments </a> </li> <li class="wccom-blog-single-post__toc-link"> <a href="#section-5"> Bringing whiskey across the water </a> </li> <li class="wccom-blog-single-post__toc-link"> <a href="#section-6"> Incorporating more product and payment options </a> </li> </ul>  <div class="wccom-blog-single-post__related-products wccom-blog-single-post__related-products-desktop"> <h3>Products related to this post</h3> <div class="wccom-comp-product-recommendations wccom-component wccom-component--not-rendered" data-props="{"items":[{"component":"card-product","props":{"id":5278104,"title":"WooPayments","content":"The only payment solution fully integrated with WooCommerce. 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PayPal\u2019s all-in-one checkout solution allows you to offer PayPal, Venmo (US), Pay Later, credit and debit cards, country-specific payment options and more.","link":"https:\/\/woocommerce.com\/products\/woocommerce-paypal-payments\/","image":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/woo-PayPal-nlioum.png","headerImage":"","imageAppIcon":"https:\/\/woocommerce.com\/wp-content\/uploads\/2020\/10\/woo-PayPal-nlioum.png","color":"#003087","rating":3.6,"reviews":271,"shouldShowReviews":true,"vendorName":"PayPal","vendorSlug":"paypal","developedByWoo":false,"trustedVendor":false,"productType":"simple","small":true,"isTheme":false,"currentPrice":"0","regularPrice":"0","currencySymbol":"&#036;","isOnSale":false,"billingPeriod":"","billingPeriodInterval":1,"trialLength":null,"trialPeriod":null,"isSaaSProduct":false,"labelTextOverride":"","isFreemium":false,"productCategory":"Processors &amp; gateways","isShippable":false,"productUrl":"?add-to-cart=6410731&#038;redirect-to-checkout=1","tracksProperties":{"product":"woocommerce-paypal-payments","product_id":6410731},"tracksEvent":"blog_featured_product_clicked","tracksOnView":true}}],"rowItemCount":1,"hideOverflow":true}" > </div> </div> </div> </div>  <div id="comments" class="wccom-blog-single-post__comments">  <div id="comments_wrap"> <h4>1 comment</h4> <ol class="commentlist"> <li class="comment even thread-even depth-1" id="li-comment-49881477"> <a name="comment-49881477"></a> <div class="comment-header"> <div class="gravatar"><img alt='' src='https://secure.gravatar.com/avatar/251249858cf80e077eec1f81ee296870?s=64&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/251249858cf80e077eec1f81ee296870?s=128&d=mm&r=g 2x' class='photo avatar avatar-64 photo' height='64' width='64' loading='lazy' decoding='async'/></div> <div class="name">Ali Ahmad </div> <div class="user-meta"> July 20, 2024 <a class="comment-permalink" href="https://woocommerce.com/posts/house-of-malt/#comment-49881477" title="Direct link to this comment"></a> </div> </div> <div class="comment-content"> <div class="comment-entry" id="comment-49881477"> <p>I have read your blog/article. A lot of useful information is explained in it which was not known to me before. Each and every thing is explained very clearly and openly. Keep uploading more such information.</p> <div class="reply"> </div> </div> </li> </ol> </div>  </div> </div> </div> </div> <div class="wccom-blog-excerpts-below-content col-full"> <div class="wccom-blog-excerpts wp-block-wccom-blog-excerpts"> <div class="wccom-blog-excerpts__header"> <h2> Trending </h2> </div> <div class="wccom-blog-excerpts__list-wrapper"> <div class="wccom-blog-excerpts__list"> <article class="post wccom-post-excerpt post-cat-business-ideas"> <div class="post-header"> <div class="post-img-wrapper"> <img class="post-img" src="https://woocommerce.com/wp-content/uploads/2025/03/blog-hero-Subscriptions@2x.jpg" alt="" loading="lazy"/> </div> <h3 class="post-title"> <a class="post-link" href="https://woocommerce.com/posts/how-to-start-a-subscription-business/" rel="bookmark" title="How to start a subscription business"> How to start a subscription business </a> </h3> </div> <p class="post-meta"> By Kathryn Marr • <time class="post-date"> Mar 28, 2025 </time> </p> <ul class="post-categories"> <li><a href="https://woocommerce.com/blog/business-ideas/" rel="category tag">Business Ideas</a></li></ul> </article> <article class="post wccom-post-excerpt post-cat-enterprise"> <div class="post-header"> <div class="post-img-wrapper"> <img class="post-img" src="https://woocommerce.com/wp-content/uploads/2025/03/blog-hero-Enterprise@2x.jpg" alt="" loading="lazy"/> </div> <h3 class="post-title"> <a class="post-link" href="https://woocommerce.com/posts/enterprise-ecommerce-platforms/" rel="bookmark" title="The seven best enterprise ecommerce platforms"> The seven best enterprise ecommerce platforms </a> </h3> </div> <p class="post-meta"> By Brent MacKinnon • <time class="post-date"> Mar 25, 2025 </time> </p> <ul class="post-categories"> <li><a href="https://woocommerce.com/blog/enterprise/" rel="category tag">Enterprise Ecommerce</a></li></ul> </article> <article class="post wccom-post-excerpt post-cat-customer-stories post-cat-enterprise"> <div class="post-header"> <div class="post-img-wrapper"> <img class="post-img" src="https://woocommerce.com/wp-content/uploads/2025/03/UniversalYums-interview-header-1@2x.jpg" alt="" loading="lazy"/> </div> <h3 class="post-title"> <a class="post-link" href="https://woocommerce.com/posts/behind-the-cart-with-universal-yums/" rel="bookmark" title="Behind the Cart: Inside Universal Yums’ $40M subscription box business with CTO Devin Price"> Behind the Cart: Inside Universal Yums’ $40M subscription box business with CTO Devin Price </a> </h3> </div> <p class="post-meta"> By Vanessa Petersen • <time class="post-date"> Mar 24, 2025 </time> </p> <ul class="post-categories"> <li><a href="https://woocommerce.com/blog/customer-stories/" rel="category tag">Customer Stories</a></li> <li><a href="https://woocommerce.com/blog/enterprise/" rel="category tag">Enterprise Ecommerce</a></li></ul> </article> </div> </div> </div> </div> <div class="wccom-comp-blog-newsletter-signup wccom-component--is-rendered" data-wp-interactive='wccom-bns' data-wp-context='{"state":"subscribe","email":"","invalid_email":false}'> <div class="wccom-bns__content" aria-live="polite"> <h2 class="wccom-bns__title">Never miss a beat — join our mailing list</h2> <div data-wp-class--visible='state.isSubscribe' class="wccom-bns__action-area"> <form data-wp-on--submit='actions.subscribe'> <input type="email" placeholder="Your email address" value="" /> <div class="wccom-comp-button wccom-component wccom-component--is-rendered"> <button type="submit" class="wccom-button is-style-primary" > <div class="wccom-button__text">Subscribe</div> </button> </div> </form> <p class="wccom-bns__invalid-email" role="alert" data-wp-class--visible='context.invalid_email'>Please enter a valid email.</p> <p class="wccom-bns__privacy"> View our <a href="https://automattic.com/privacy/">privacy policy</a>. 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