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</div> </nav> </div> <style> .portfolio-pagination .nav-previous a:hover, .portfolio-pagination .nav-next a:hover, .portfolio-pagination .nav-top a:hover, .portfolio-pagination .nav-previous a:active, .portfolio-pagination .nav-next a:active, .portfolio-pagination .nav-top a:active { color: #1a1f49; } </style> <h1 class="entry-title" style="color: #1a1f49; border-bottom-color: transparent;"><span>Branding for Bankbrokers UK Ltd</span></h1> <article id="post-5416" class="post-5416 post type-post status-publish format-standard hentry category-branding tag-services"> <style> .single-text a { color: #1a1f49; position: relative; transition: color 0.3s ease; /* Add transition for color change */ display: inline; } .single-text p { line-height: 26px; } .single-text a:after { content: ''; position: absolute; left: 0; bottom: 1px; /* Adjust as needed to position the border slightly below the text */ width: 100%; height: 2px; /* Adjust thickness of the border as needed */ background-color: #f4587d; transition: background-color 0.3s ease; /* Add transition for background-color change */ z-index: -1; /* Ensure it sits behind the text */ } .single-text a:hover { color: #1a1f49; /* Change text color on hover */ } .single-text a:hover:after { background-color: #1a1f49; /* Change border color on hover */ } .header .wrapper nav ul li.current-menu-parent::after{border-color: #f4587d} </style> <div class="project-blocks"> <ul class="portfolio-images cycle-slideshow" data-cycle-fx=scrollHorz data-cycle-swipe=true data-cycle-timeout=5000 data-cycle-slides="> li" data-cycle-pager=".cycle-pager" > <li> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/Branding-Bankbrokers-UK.jpg" alt="" /> </li> <li> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/Brandiong-Bankbrokers-UK-white.jpg" alt="" /> </li> <li> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/TBT-Branding-Bankbrokers-UK-Brand-Images-Bridge.jpg" alt="" /> </li> <li> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/Branding-UK-Bank-Brokers-Brand.jpg" alt="" /> </li> </ul> <div class="cycle-pager"></div> <style> article.type-post .cycle-pager span.cycle-pager-active {background-color: #1a1f49;} </style> <div class="wrapper"> <div class="post-content" style="--brand-color: #1a1f49; --text-color: #1a1f49;"> <div class="full single-text"> <h2><strong>Bringing credibility to a forward-thinking consultancy on a mission to do things differently.</strong></h2> <p></br></p> <h3>Bankbrokers are an independent global banking and merchant services consultancy with offices throughout Europe and the US. Following a strong period of international growth, the Directors felt the company had outgrown its existing brand. The logo comprised of a hand drawn sketch, once scribbled on a napkin by one of the founders, while the monochrome colour palette wasn’t reflective of the brand’s contemporary values. Recognising a refresh was needed, Bankbrokers brought us in to develop a brand identity that was more reflective of the company’s current stature and future ambitions.</h3> </div> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/Logo-Designer-Hampshire-UK-Bankbrokers.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/Branding-Bankbrokers-Brand-Identity-Colours.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="post-content" style="--brand-color: #1a1f49; --text-color: #1a1f49;"> <div class="full single-text"> <h2><strong>Our Approach</strong></h2> <h3>Through discovery sessions with the Bankbrokers’ leadership team, we ascertained that the brand had a very different approach to mainstream financial institutions. Transparency is key to their proposition, and we felt that the forward-thinking organisation needed an equally innovative visual identity. We proposed changing the business name from Bank Brokers (two words) to Bankbrokers (singular), which the brand adopted, and developed the tagline ‘Beyond Benchmarking’ to reflect that their service scope extends to other areas of financial advice and planning.<br /> </br><br /> To instil these values into the visual language we made the strategic decision to use a trustworthy deep blue, the colour of deep fjords and star-studded skies – drawing inspiration from Bankbrokers’ Scandinavian roots. We accented this with a brink pink, an unconventional colour in the banking world that distinguishes Bankbrokers and delivers impactful call-to-action across all brand touchpoints. Drawing inspiration from Bankbrokers’ heritage we introduced a suite of brand photography, featuring iconic global landmarks, native to the brand’s key markets. Finally, we crafted a logo that merged two ‘B’s’ together in a symbol of ‘union of mutual interests’ and of ‘new doors opening’.</h3> </div> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/Branding-Bankbrokers-Brand-Font.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/Logo-Brand-Pattern-UK-Bankbrokers.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/Branding-Bankbrokers-UK-Brand-Images-Places-Buildings.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/Branding-Bankbrokers-UK-Brand-Images-People.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="post-content" style="--brand-color: #1a1f49; --text-color: #1a1f49;"> <div class="full single-text"> <h2><strong>The Outcome</strong></h2> <h3>With their refreshed brand identity, Bankbrokers now have a credible visual presence that perfectly aligns with the values and mission of their business and their belief in doing things differently.</p> <h3> </div> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="main-image"> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/Brochure-Design-UK-Bankbrokers.jpg" alt=""> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> <div class="wrapper"> <div class="testimonials__item testimonials__item--portfolio" style="--brand-color: #1a1f49; --text-color: #1a1f49;"> <blockquote> "We wanted a new corporate identity and guidelines that really brought our brand to life and takes Bankbrokers to the next level. And The Brand Tailor certainly delivered. The group board and I are delighted with our new identity. I'd highly recommend The Brand Tailor for highest quality and sensible pricing." </blockquote> <div class="testimonials__person"> <div class="testimonials__image-container"> <img src="https://thebrandtailor.com/wp-content/uploads/2021/06/BB-Testimonial-Neil-320x320.jpg" alt="Neil Fillbrook" class="testimonials__image" /> </div> <div class="testimonials__meta"> <strong>Neil Fillbrook</strong> <span>CEO</span> <small>Bankbrokers UK Ltd</small> </div> </div> </div> </div> <div class="wrapper"> <div class="spacer"> </div> </div> </div> <style> .contact-bar .wrapper a.underscore { color: white!important; } .contact-bar .wrapper a.underscore:hover { /*color: white !important;*/ background-color: white !important; border-color: white!important; color: #1a1f49 !important; } .contact-bar .cta-bar div.bar, .contact-bar .cta-bar .cta-text { color: #ffffff !important; } #footer-form .wpcf7-submit, .contact-bar .wrapper .bar i { background-color: #f4587d !important; } #footer-form 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class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Your email address*" value="" type="email" name="email-address" /></span><span class="wpcf7-form-control-wrap" data-name="phone-number"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="And phone number*" value="" type="text" name="phone-number" /></span> </p> </div> <div class="row last"> <p><label for="about">Anything else you'd like to add?</label><span class="wpcf7-form-control-wrap" data-name="about"><textarea cols="40" rows="10" maxlength="2000" class="wpcf7-form-control wpcf7-textarea" aria-invalid="false" placeholder="Type here..." name="about"></textarea></span> </p> </div> <div class="row buttons"> <p><input class="wpcf7-form-control wpcf7-submit has-spinner" type="submit" value="Send enquiry" /> </p> </div> </div><p 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<input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f4834-p5416-o2" /> <input type="hidden" name="_wpcf7_container_post" value="5416" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> <input type="hidden" name="_wpcf7dtx_version" value="4.5.1" /> <input type="hidden" name="_wpcf7_recaptcha_response" value="" /> </div> <p>We are always on the lookout for talented and passionate freelance graphic designers, illustrators, copywriters, web developers, etc...<br /> <br /> Feel free to reach out to us via email at <a href="mailto:“hello@thebrandtailor.com”">hello@thebrandtailor.com</a> with a clear subject line (e.g. Freelance Copywriter based in Hampshire).<br /> <br /> Please note that given the volume of emails we receive, we may not be able to respond to each enquiry individually. </p><p style="display: none !important;" class="akismet-fields-container" data-prefix="_wpcf7_ak_"><label>Δ<textarea 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value="wpcf7-f4833-p5416-o3" /> <input type="hidden" name="_wpcf7_container_post" value="5416" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> <input type="hidden" name="_wpcf7dtx_version" value="4.5.1" /> <input type="hidden" name="_wpcf7_recaptcha_response" value="" /> </div> <div class="contact-form"> <p>For general enquiries - no recruiters please. </p> <div class="row"> <h3><span>About you</span> </h3> <p><span class="wpcf7-form-control-wrap" data-name="full-name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Your name*" value="" type="text" name="full-name" /></span><span class="wpcf7-form-control-wrap" data-name="company-name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Company and/or brand name*" value="" type="text" name="company-name" /></span><span class="wpcf7-form-control-wrap" data-name="email-address"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Your email address*" value="" type="email" name="email-address" /></span><span class="wpcf7-form-control-wrap" data-name="phone-number"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Phone number*" value="" type="text" name="phone-number" /></span> </p> </div> <div class="row last"> <p><label for="about">How can we help you?</label><span class="wpcf7-form-control-wrap" data-name="about"><textarea cols="40" rows="10" maxlength="2000" class="wpcf7-form-control wpcf7-textarea" aria-invalid="false" placeholder="Type here..." name="about"></textarea></span> </p> </div> <div class="row buttons"> <p><input 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<input type="hidden" name="_wpcf7" value="5646" /> <input type="hidden" name="_wpcf7_version" value="6.0" /> <input type="hidden" name="_wpcf7_locale" value="en_GB" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f5646-p5416-o4" /> <input type="hidden" name="_wpcf7_container_post" value="5416" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> <input type="hidden" name="_wpcf7dtx_version" value="4.5.1" /> <input type="hidden" name="_wpcf7_recaptcha_response" value="" /> </div> <p>Sadly we are not currently set up to welcome anyone on a work experience.<br /> Please follow us on social media to find out when we do. </p><p style="display: none !important;" class="akismet-fields-container" data-prefix="_wpcf7_ak_"><label>Δ<textarea name="_wpcf7_ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_4" name="_wpcf7_ak_js" value="174"/><script>document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() 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