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Obviously has partnered with global companies like Google, Sherwin Williams, Upwork, Microsoft, Square, and Amazon to deliver exceptional results. Most B2B influencer marketing agencies struggle with sourcing relevant creators, resonating with the right audience, and measuring success. A comprehensive B2B influencer marketing platform is crucial for tackling industry challenges and providing strategic solutions. <br/><br/>Influencers drive leads and sales by influencing purchasing decisions and providing social proof. Obviously offers a range of marketing services, including custom content creator campaigns, quick-turn content for responding to viral moments, and always-on ambassador programs. We also provide searches and vetting for targeted influencer outreach, UGC for commerce to drive sales, and custom reporting of key marketing metrics. They craft tailored content, navigate complex buying cycles, and guide digital transformations. By partnering with Obviously's tech-enabled influencer marketing solutions, B2B brands can strengthen their market position, expand their reach, and stay competitive.</p><div class="w-layout-grid industry_grid"><div id="w-node-b240af06-6033-2446-143a-fcf5152fd2f4-4a3da244" class="industry_grid_item"><div class="metrics_number">$5.20 ROI</div><p class="grid_item_text">Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.</p></div><div id="w-node-_6de92425-f586-a6ec-10fa-4c74dba84d55-4a3da244" class="industry_grid_item"><div class="metrics_number">87%</div><p class="grid_item_text">of consumers would not hesitate to purchase products backed by their favorite content creators.</p></div><div id="w-node-_928afa5c-235f-84f4-4eeb-0309f028d9b4-4a3da244" class="industry_grid_item"><div class="metrics_number">70%</div><p class="grid_item_text">of B2B marketers say influencer marketing has increased their lead generation and conversion rates.</p></div><div id="w-node-_82d7db74-a329-dc2b-4e82-2f8fb9cf40c2-4a3da244" class="industry_grid_item"><div class="metrics_number">92%</div><p class="grid_item_text">of B2B marketers depend on influencer content as their key marketing asset for their distribution channels</p></div></div></div></div><div class="industry_content show-mobile-landscape"><div class="content_headline">Industry Overview</div><p class="content_paragraph">Great B2B influencer marketing is possible, and we set the best-in-class example. Most influencer agencies struggle with sourcing relevant creators, resonating with the right audience, and measuring success. B2B influencer marketing is crucial for tackling industry challenges and providing strategic solutions. Influencers drive leads and sales by influencing purchasing decisions and providing social proof. They craft tailored content, navigate complex buying cycles, and guide digital transformations. By partnering with Obviously's tech-enabled influencer marketing solutions, B2B brands can strengthen their market position, expand their reach, and stay competitive.<br/></p><div class="w-layout-grid industry_grid"><div id="w-node-c0b70ecf-14ad-fd56-5d47-fc4b2394049a-4a3da244" class="industry_grid_item"><div class="metrics_number">82%</div><p class="grid_item_text">of consumers admitted that they would not hesitate to purchase products backed by their favorite content creators.</p></div><div id="w-node-c0b70ecf-14ad-fd56-5d47-fc4b2394049f-4a3da244" class="industry_grid_item"><div class="metrics_number">63%</div><p class="grid_item_text">of consumers trust influencers' opinions more than brands'.</p></div><div id="w-node-c0b70ecf-14ad-fd56-5d47-fc4b239404a4-4a3da244" class="industry_grid_item"><div class="longer_numerical_wrap"><div class="metrics_number"><span class="text-span-3">$5.20</span></div><div class="metrics_number_subtext">Return on Investment</div></div><p class="grid_item_text">Influencer marketing generates for every $1 spent, while the top 13% make more than $20 per dollar spent.</p></div><div id="w-node-c0b70ecf-14ad-fd56-5d47-fc4b239404a9-4a3da244" class="industry_grid_item"><div class="metrics_number">89%</div><p class="grid_item_text">of marketers believe that ROI from influencer marketing is comparable to or better than other marketing channels, underscoring the effectiveness of influencers in reaching and engaging tech and services enthusiasts.</p></div></div></div><div id="w-node-_9e54fe1e-e05c-abcc-46a0-4490ad4a0d8a-ad4a0d8a" class="logos_new"><div class="w-embed"><style> @keyframes scroll { from { transform: translateX(0); } to { transform: translateX(calc(-100% - 1rem)); } } .scroll { animation: scroll 30s linear infinite; } </style></div><div class="marquee"><div lumious-ticker-content="true" class="marquee-content scroll"><img width="82" height="40" alt="Ulta logo" 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src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/664ef2b87ad3c04ae987061d_logo-8.png" loading="eager" srcset="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/664ef2b87ad3c04ae987061d_logo-8-p-500.png 500w, https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/664ef2b87ad3c04ae987061d_logo-8.png 1090w" sizes="100vw" class="ticker-logo hide"/><img width="213" height="40" alt="" src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/664ef2b808315fd8f2f600b0_logo.png" loading="eager" srcset="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/664ef2b808315fd8f2f600b0_logo-p-500.png 500w, https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/664ef2b808315fd8f2f600b0_logo-p-800.png 800w, https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/664ef2b808315fd8f2f600b0_logo-p-1080.png 1080w, https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/664ef2b808315fd8f2f600b0_logo.png 1548w" sizes="100vw" class="ticker-logo hide"/></div><div class="fade"></div><div class="fade right"></div></div></div></div></div></div></div><div class="industry_section relative"><div class="padding-global"><div class="container-large"><div class="features_grid"><div id="w-node-_3dd1f4c4-f2f7-fcda-8bb4-29c418926eb8-4a3da244" class="features_block"><h2 class="features_headline">Transform Your B2B Strategy with <span class="text-weight-bold">Obviously</span></h2><div class="content_headline">Elevate Market Presence with Obviously's Custom Creator Networks</div><p class="content_paragraph">B2B influencer marketing drives awareness, engagement, and conversions by leveraging a creator鈥檚 expertise, credibility, and industry influence. B2B marketers can establish thought leadership, expand their reach, and build meaningful relationships within their target industries through influencer partnerships. By building trust, amplifying content, and facilitating lead generation, influencer marketing for B2B contributes significantly to brand growth and competitive advantage on a global scale. Obviously helps brands achieve this by creating custom influencer networks tailored to their needs, ensuring precise targeting, robust brand safety checks, and impactful outreach.</p><div class="content_headline">Obviously Capabilities</div><div class="features_list"><ul role="list" class="list w-list-unstyled"><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Custom creator network optimized for you</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">AI brand safety checks</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">In depth competitive analysis</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Always on ambassador programs</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Extensive Influencers background checks</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">UGC for commerce</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Hyper localized & niche influencers at scale</div></li></ul><ul role="list" class="list w-list-unstyled"><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Cross platform quality content</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Proprietary custom reporting</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Tech solutions and real-time dashboards</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Quick-turn content</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Experiential</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Seeding and Custom Boxes</div></li><li class="list_item"><div class="code-embed w-embed"><svg width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="7.5" cy="6.5" r="2.5" fill="white"/> </svg></div><div class="grid_item_text no_text_height">Global team and services</div></li></ul></div><div class="socials_wrapper less_gap"><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66ac1a4f8a72e4451d6332a1_tik_tok.svg" loading="lazy" alt="tik tok icon" class="icon-1x1-custom"/><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66ac1a815e997c2da73a26c1_instagram.svg" loading="lazy" alt="instagram icon" class="icon-1x1-custom"/><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66ac1a92db90dc483653533d_youtube.svg" loading="lazy" alt="youtube icon" class="icon-1x1-custom"/><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66ac1aa232f639a398f4eeab_facebook.svg" loading="lazy" alt="facebook icon" class="icon-1x1-custom"/><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66ac1aeace7a2d08c3ee735a_pinterest.svg" loading="lazy" alt="x icon" class="icon-1x1-custom"/><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66ac1aca4cc7ab820d952685_pinterest-1.svg" loading="lazy" alt="pinterest icon" class="icon-1x1-custom"/><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66ac1adb3a6e0a09c398baee_pinterest-2.svg" loading="lazy" alt="snapchat icon" class="icon-1x1-custom"/><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66ac1b0fe03f95a4d4bee77e_linkedin.svg" loading="lazy" alt="linkedin icon" class="icon-1x1-custom"/><img 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class="explore_blogs"><a href="/brand-competitive-analysis" class="explore_card w-inline-block"><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66978a255f8c51ea6a1823bf_Frame%201245.webp" loading="lazy" alt="Competitor Analysis Pie Charts" class="blog_thumbnail"/><div class="div-block-8"><div class="content_headline text-weight-normal">Competitor Analysis</div><div class="btn-link"><div>Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66978b30b3582d6b5d12aad8_arrow-up-right.svg" loading="lazy" alt=""/></div></div></a><a href="https://www.obvious.ly/influencers-and-creators" class="explore_card w-inline-block"><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/669a3fb0aded98e91be1aaba_Frame%201244.webp" loading="lazy" alt="Join the creator network" class="blog_thumbnail"/><div class="div-block-8"><div class="content_headline text-weight-normal">Your Creator Network</div><div class="btn-link"><div>Learn 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class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/66ac03b90393a135a4810372_Captura_de_Pantalla_2021-06-26_a_la%2528s%2529_6.53.41-min.webp")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e8b66b8380f85736030b_freefire-1%202.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">Free Fire partnered with Obviously to create brand awareness around the Free Fire game to untapped US target markets by recruiting high-quality gaming creators to produce engaging user generated content of Free Fire 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class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">T-fal wanted to tap top-tier TikTok influencers to build awareness for T-fal鈥檚 Air Fryer product launch while creating diverse, playful, and engaging content on behalf of T-fal.</p><div class="w-embed"><style> .slider_paragraph { text-overflow:ellipsis; overflow:hidden; /* Addition lines for 3 line or multiline ellipsis */ display: -webkit-box !important; -webkit-line-clamp: 3; -webkit-box-orient: vertical; white-space: normal; } </style></div></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/66ac03b8f70d4db04ac747ba_Captura_de_Pantalla_2021-06-26_a_la%2528s%2529_6.40.54_2.webp")" class="slider_image_block"><div class="logo_link"><img 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class="slider_paragraph">We partnered with 8 TikTok influencers to support the launch of florence by mills at Ulta Beauty.</p><div class="w-embed"><style> .slider_paragraph { text-overflow:ellipsis; overflow:hidden; /* Addition lines for 3 line or multiline ellipsis */ display: -webkit-box !important; -webkit-line-clamp: 3; -webkit-box-orient: vertical; white-space: normal; } </style></div></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/66ac19283a6e0a09c39761c8_lyft.webp")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e94f566f83294736bebf_Frame%201193.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img 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These activations, and the engagement they generated, helped reset the Lyft narrative and increase brand sentiment.</p><div class="w-embed"><style> .slider_paragraph { text-overflow:ellipsis; overflow:hidden; /* Addition lines for 3 line or multiline ellipsis */ display: -webkit-box !important; -webkit-line-clamp: 3; -webkit-box-orient: vertical; white-space: normal; } </style></div></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/66ac03b9d38d7d68d8c946ed_thelorissanelson_116703298_627404067895477_7660628022412019523_n.webp")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e8f8f239011b15a0ceaa_Ulta_Beauty_logo%201.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">Ulta Beauty partnered with Obviously to onboard their first Collective composed of diverse influencers across all 50 states to tell the Ulta Beauty story as brand advocates. The goal of this year-long partnership was to increase awareness for tentpole moments, drive clicks, and create a sense of community.</p><div class="w-embed"><style> .slider_paragraph { text-overflow:ellipsis; overflow:hidden; /* Addition lines for 3 line or multiline ellipsis */ display: -webkit-box !important; -webkit-line-clamp: 3; -webkit-box-orient: vertical; white-space: normal; } </style></div></a></div><div role="listitem" class="swiper-slide case_studies w-dyn-item"><a href="/contact" class="slider_link w-inline-block"><div style="background-image:url("https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/66ac03b8c0233db7c3966629_Captura_de_Pantalla_2021-06-26_a_la%2528s%2529_6.20.33-min.webp")" class="slider_image_block"><div class="logo_link"><img src="https://cdn.prod.website-files.com/60b012211f9e6d0444405be5/60d6e96997abf331b1e6a8ce_Converse_logo%201.svg" loading="lazy" alt="" class="slider_logo"/><div class="btn-link is--white"><div class="text-block">Learn More</div><img src="https://cdn.prod.website-files.com/609b4624cb5b144eb1db7127/66979fa900065b41ad86a44e_arrow-up-right%20(1).svg" loading="lazy" alt="" class="arrow_topright_white"/></div></div></div><p class="slider_paragraph">Converse partnered with Obviously to increase social awareness and buzz for the new Converse Chuck Taylor All Star CX, available at FootLocker, on both Instagram and TikTok. Additionally, Converse wanted high quality content that they can reuse on their social channels and wanted to drive traffic to the Converse CX product page.</p><div class="w-embed"><style> .slider_paragraph { text-overflow:ellipsis; overflow:hidden; /* Addition lines for 3 line or multiline ellipsis */ display: -webkit-box !important; -webkit-line-clamp: 3; -webkit-box-orient: vertical; white-space: normal; } </style></div></a></div></div></div><div class="slider_arrows_wrapper mobile"><a aria-label="click to see previous slides" href="#" class="swiper-prev w-inline-block"><div id="back-arrow" fs-mirrorclick-element="trigger-2" class="button-secondary-gray is-button-large icon-only no-border"><div class="button-icon is-icon-large w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="1.5rem" height="1.5rem" viewBox="0 0 24 24" fill="none"> <path d="M19 12H5M5 12L12 19M5 12L12 5" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> 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