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<!DOCTYPE html> <html> <head> <TITLE>YOC</TITLE> <meta name="description" content=""> <meta name="keywords" content=""> <link href="css/_base.css" rel="stylesheet" type="text/css"> <link href="css/_style.css" rel="stylesheet" type="text/css">  <script type="text/javascript" src="javascript/jquery-1.7.1.min.js"></script> <script type="text/javascript" src="javascript/hashslider.js"></script> <script type="text/javascript" src="javascript/js.js"></script> </head> <body> <div class="w960 mauto"> <a href="/" class="logo" title=""></a> </div> <div class="mainContentInside"> <div class="w960 mauto"> <div class="mt20 pb20"> </div> </div> </div> <div class="w960 mauto"> <div class="mt20 pb20"> <p>The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control for online behavioural advertising. This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost.</p> <p class="block mt10">You can download a copy of the self-regulatory 'Framework' here. The businesses listed in this document and on this page are all committed to this initiative.</p> <p class="block mt10">The Framework was published in April 2011 and is part of a broader Best Practice Recommendation by the European Advertising Standards Alliance (EASA), a copy of which can be found here.</p> <p class="block mt10">These initiatives are based upon seven key principles:</p> <p class="block mt10">1. <b>Notice</b> - transparency about data collection and use practices associated with behavioural advertising, providing consumers with clear, prominent and contextual notice through multiple mechanisms, including an icon in or around advertisements linked to further information and control mechanisms.</p> <p class="block mt10">2. <b>User choice</b> - greater consumer control over behavioural advertising.</p> <p class="block mt10">3. <b>Data security</b> - appropriate data security and retention of data collected and used for behavioural advertising purposes.</p> <p class="block mt10">4. <b>Sensitive segmentation</b> - limitations on the creation of 'interest segments' to specifically target children and on the collection of sensitive personal data collected and used for behavioural advertising.</p> <p class="block mt10">5. <b>Education</b> - for consumers and businesses about behavioural advertising and the self-regulatory Framework.</p> <p class="block mt10">6. <b>Compliance and enforcement</b> - mechanisms to ensure the effectiveness of the Framework, including a trading seal to be granted to compliant businesses once independently audited and which demonstrates to other businesses that the holder adheres to the obligations under the Framework.</p> <p class="block mt10">7. <b>Review</b> - regular review of the Framework to ensure it evolves with developing technology and business practices.</p> <p class="block mt10">If you are a business that is looking to know more please contact European Interactive Digital Advertising Alliance (EDAA) at www.edaa.eu. If you have any feedback on this site please use the relevant mail addresses on each separate version of this website.</p> <table width="100%" class="mt30"> <tr> <td width="10"> </td> <td width="390" valign="top"><p class="style1"> <img alt="4W MarketPlace" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/4W.jpeg"> <img alt="888 Media" src="http://www.youronlinechoices.com/wp-content/uploads/2012/07/888media.jpg"> <img alt="3" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/3.gif"> <img alt="Active Soft" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/active_soft.gif"> <img alt="D4Mat" src="http://www.youronlinechoices.com/wp-content/uploads/2012/06/d4mat.jpg"><img alt="Adconion" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/adconion.gif"> <img alt="Adgenie" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/adgenie.gif"> <img alt="Adition" 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src="http://www.youronlinechoices.com/wp-content/uploads/2012/04/criteo.gif"><img alt="De Persgroep" src="http://www.youronlinechoices.com/wp-content/uploads/2011/09/de-persgroep.gif"> <img alt="Digilant" src="http://www.youronlinechoices.com/uk/wp-content/uploads/2012/08/digilant.jpg"> <img alt="Di Network" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/di_network.gif"> <img alt="Distilled Media" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/distilled_media.gif"> <center><img alt="Distilled Media" src="http://www.youronlinechoices.com/wp-content/uploads/2012/06/dmgmedia.gif"></center> <img alt="Exchange Lab" src="http://www.youronlinechoices.com/wp-content/uploads/2012/05/exhchange_lab.jpg"> <img alt="Exelate" src="http://www.youronlinechoices.com/wp-content/uploads/2011/12/exelate.jpg"> <img alt="Ezakus" src="http://www.youronlinechoices.com/wp-content/uploads/2012/04/ezakus.gif"> <img alt="Facilitate" src="http://www.youronlinechoices.com/wp-content/uploads/2012/02/facilitate.jpg"> <img alt="Fetch Back" src="http://www.youronlinechoices.com/wp-content/uploads/2012/04/fetch_back.gif"> <img alt="Flash Talking" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/flash_talking.gif"> <img alt="Fonecta Media Oy" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/fonecta.jpeg"> <img alt="Forward" src="http://www.youronlinechoices.com/wp-content/uploads/2011/11/forward.gif"> <img alt="Fox Networks" src="http://www.youronlinechoices.com/wp-content/uploads/2012/05/fox_networks.jpg"> <img alt="G+J Uitgevers" src="http://www.youronlinechoices.com/wp-content/uploads/2011/09/g+j-uitgevers.gif"> <img alt="Gamned" src="http://www.youronlinechoices.com/uk/wp-content/uploads/2012/08/gamned.jpg"> <img alt="GDM Digital" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/gdm-digital-logo.png"> <img alt="GLAM" 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src="http://www.youronlinechoices.com/wp-content/uploads/2012/06/metrigo.jpg"> <img alt="MTV Oy" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/mtv.jpeg"> <img alt="Next Perfomance" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/next_performance.gif"> <img alt="Onet" src="http://www.youronlinechoices.com/wp-content/uploads/2011/11/onet.gif"> <img alt="Orange" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/orange.gif"> <img alt="Pervorm" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/pervorm.jpeg"> <img alt="Platform 161" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/platform161.jpeg"> <img alt="Profero" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/profero.gif"> <img alt="Pulse Point" src="http://www.youronlinechoices.com/wp-content/uploads/2012/03/pulsepoint.jpg"> <img alt="Radical" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/radical.gif"> <img 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src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/simpleagency.jpeg"> <img alt="Specific Media" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/specific_media.gif"> <img alt="Ster" src="http://www.youronlinechoices.com/wp-content/uploads/2011/09/ster.gif"> <img alt="The Irish Times" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/the_irish_times.gif"> <img alt="Talentum Media Oy" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/talentum.jpeg"> <img alt="Trackset" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/trackset.jpeg"> <img alt="United Internet Media" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/united_internet_media.gif"> <img alt="Verkossa Media" src="http://www.youronlinechoices.com/wp-content/uploads/2012/10/verkossa_media.gif"> <img alt="Visual DNA" src="http://www.youronlinechoices.com/wp-content/uploads/2012/03/visual_dna.jpg"> <img alt="Virtual Minds" src="http://www.youronlinechoices.com/wp-content/uploads/2012/11/virtual-minds.jpg"> <img alt="Weboost" src="http://www.youronlinechoices.com/wp-content/uploads/2012/11/we-boost-media.jpg"> <img alt="Weborama" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/weborama.gif"> </p></td> <td width="390" valign="top"><p class="style1"> <img alt="24-7 Real Media" src="http://www.youronlinechoices.com/wp-content/uploads/2012/11/24-7-Real-Media.gif"> <img alt="Adatus" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/adatus.gif"> <img alt="Ad Cloud" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/adcloud.jpeg"> <img alt="Addynamics" src="http://www.youronlinechoices.com/wp-content/uploads/2011/11/addynamics.gif"> <img alt="Adform" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/adform.gif"> <img alt="Adjug" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/adjug.gif"> <img alt="Adlantic" src="http://www.youronlinechoices.com/wp-content/uploads/2011/11/adlantic.gif"> <img alt="AdPepper" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/adpepper.jpeg"> <img alt="AdRime" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/adrime.jpeg"> <img alt="Adsimilis" src="http://www.youronlinechoices.com/wp-content/uploads/2011/09/adsimilis.gif"> <img alt="Affecti" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/affecti.gif"> <img alt="Affli Net" src="http://www.youronlinechoices.com/wp-content/uploads/2011/09/affli-net.gif"> <img alt="Alma Media Oy" src="http://www.youronlinechoices.com/wp-content/uploads/2012/09/alma.jpeg"> <img alt="Arbo Interactive" src="http://www.youronlinechoices.com/wp-content/uploads/2011/07/arbo_interactive.gif"> <img alt="Associated Newspapers" src="http://www.youronlinechoices.com/wp-content/uploads/2012/06/AN.png"> <img alt="Avaus Consulting Oy" 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