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.hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Not to be confused with <a href="/wiki/Microsoft_Games" class="mw-redirect" title="Microsoft Games">Microsoft Games</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Microsoft Gaming</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><a href="/wiki/File:Microsoft_logo_(2012).svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/96/Microsoft_logo_%282012%29.svg/220px-Microsoft_logo_%282012%29.svg.png" decoding="async" width="220" height="47" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/96/Microsoft_logo_%282012%29.svg/330px-Microsoft_logo_%282012%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/96/Microsoft_logo_%282012%29.svg/440px-Microsoft_logo_%282012%29.svg.png 2x" data-file-width="512" data-file-height="109" /></a></td></tr><tr><td colspan="2" class="infobox-image ib-company-logo logo"><a href="/wiki/File:Microsoft_campus_-_panoramio.jpg" class="mw-file-description"><img alt="Microsoft's West headquarters at Microsoft campus, home of Xbox's Interactive Entertainment business including Microsoft Gaming since its foundation" src="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Microsoft_campus_-_panoramio.jpg/220px-Microsoft_campus_-_panoramio.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Microsoft_campus_-_panoramio.jpg/330px-Microsoft_campus_-_panoramio.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Microsoft_campus_-_panoramio.jpg/440px-Microsoft_campus_-_panoramio.jpg 2x" data-file-width="5184" data-file-height="3456" /></a><div class="infobox-caption">Microsoft Gaming's headquarters on <a href="/wiki/Microsoft_campus" title="Microsoft campus">West Campus</a> in <a href="/wiki/Redmond,_Washington" title="Redmond, Washington">Redmond, Washington</a></div></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Division_(business)" title="Division (business)">Division</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Video_games" class="mw-redirect" title="Video games">Video games</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">January 18, 2022; 3 years ago (2022-01-18)</td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><a href="/wiki/Phil_Spencer_(business_executive)" title="Phil Spencer (business executive)">Phil Spencer</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/Microsoft_campus" title="Microsoft campus">One Microsoft Way</a>, <div class="ib-company-locality locality"><a href="/wiki/Redmond,_Washington" title="Redmond, Washington">Redmond, Washington</a></div>, <div class="ib-company-country country-name">US</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li>Phil Spencer (<a href="/wiki/CEO" class="mw-redirect" title="CEO">CEO</a>)</li><li>Dave McCarthy (<a href="/wiki/Chief_operating_officer" title="Chief operating officer">COO</a>)</li><li>Tim Stuart (<a href="/wiki/CFO" class="mw-redirect" title="CFO">CFO</a>)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data">See <a href="#Products">§ Products</a></td></tr><tr><th scope="row" class="infobox-label">Brands</th><td class="infobox-data"><a href="/wiki/Xbox" title="Xbox">Xbox</a></td></tr><tr><th scope="row" class="infobox-label">Services</th><td class="infobox-data category"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><div class="hlist"> <ul><li><a href="/wiki/Xbox_Game_Pass" title="Xbox Game Pass">Game Pass</a></li> <li><a href="/wiki/Xbox_Cloud_Gaming" title="Xbox Cloud Gaming">Xbox Cloud Gaming</a></li> <li><a href="/wiki/Xbox_network" title="Xbox network">Xbox network</a></li> <li><a href="/wiki/Battle.net" title="Battle.net">Battle.net</a></li> <li><a href="/wiki/Microsoft_Store" title="Microsoft Store">Microsoft Store</a></li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/20px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/40px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /> $21.5 billion (2024)<a href="#cite_note-1">[1]</a> </td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">20,100 (2024)</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Division_(business)" title="Division (business)">Divisions</a></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li><a href="/wiki/Xbox_Game_Studios" title="Xbox Game Studios">Xbox Game Studios</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiaries</a></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li><a href="/wiki/ZeniMax_Media" title="ZeniMax Media">ZeniMax Media</a></li><li><a href="/wiki/Activision_Blizzard" title="Activision Blizzard">Activision Blizzard</a></li></ul></div></td></tr></tbody></table> Microsoft Gaming is an American multinational video game and digital entertainment division of <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a> based in <a href="/wiki/Redmond,_Washington" title="Redmond, Washington">Redmond, Washington</a> established in 2022. Its five development and publishing labels consist of: <a href="/wiki/Xbox_Game_Studios" title="Xbox Game Studios">Xbox Game Studios</a>, <a href="/wiki/Bethesda_Softworks" title="Bethesda Softworks">Bethesda Softworks</a> (publisher of <a href="/wiki/ZeniMax_Media" title="ZeniMax Media">ZeniMax Media</a>), <a href="/wiki/Activision" title="Activision">Activision</a>, <a href="/wiki/Blizzard_Entertainment" title="Blizzard Entertainment">Blizzard Entertainment</a>, and <a href="/wiki/King_(company)" title="King (company)">King</a> (the latter three are publishers of <a href="/wiki/Activision_Blizzard" title="Activision Blizzard">Activision Blizzard</a>).<a href="#cite_note-2">[2]</a> It produces the <a href="/wiki/Xbox" title="Xbox">Xbox</a> <a href="/wiki/Video_game_console" title="Video game console">video game consoles</a> and services, in addition to overseeing production and sales, and is led by <a href="/wiki/CEO" class="mw-redirect" title="CEO">CEO</a> <a href="/wiki/Phil_Spencer_(business_executive)" title="Phil Spencer (business executive)">Phil Spencer</a>, who has overseen Xbox since 2014. Prior to 2022, Microsoft had several different video game-related product lines, including Xbox hardware, Xbox operations, and game development studios. Microsoft Gaming was created with the announcement of Microsoft's plans to <a href="/wiki/Acquisition_of_Activision_Blizzard_by_Microsoft" title="Acquisition of Activision Blizzard by Microsoft">acquire Activision Blizzard</a> to unify all of Microsoft's gaming groups within a single division. With the completion of the Activision Blizzard acquisition in 2023, Microsoft became one of the largest gaming companies, the third-<a href="/wiki/List_of_largest_video_game_publishers_by_revenue" class="mw-redirect" title="List of largest video game publishers by revenue">by revenue</a> and the largest <a href="/wiki/List_of_largest_video_game_employers" title="List of largest video game employers">by employment</a>.<a href="#cite_note-:0-3">[3]</a><a href="#cite_note-:1-4">[4]</a> The company has 500 million monthly active players across all gaming platforms.<a href="#cite_note-5">[5]</a> The division owns <a href="/wiki/Intellectual_property" title="Intellectual property">intellectual property</a> for some of the most popular, <a href="/wiki/List_of_best-selling_video_game_franchises" title="List of best-selling video game franchises">best-selling</a>, and <a href="/wiki/List_of_highest-grossing_media_franchises" title="List of highest-grossing media franchises">highest-grossing media franchises</a> of all time, including <a href="/wiki/Call_of_Duty" title="Call of Duty">Call of Duty</a>, <a href="/wiki/Candy_Crush_Saga" title="Candy Crush Saga">Candy Crush</a>, <a href="/wiki/Warcraft" title="Warcraft">Warcraft</a>, <a href="/wiki/Halo_(franchise)" title="Halo (franchise)">Halo</a>, <a href="/wiki/Minecraft_(franchise)" title="Minecraft (franchise)">Minecraft</a>, and <a href="/wiki/The_Elder_Scrolls" title="The Elder Scrolls">The Elder Scrolls</a>.<a href="#cite_note-Good-6">[6]</a> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=1" title="Edit section: History">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Pre–Microsoft_Gaming_(2001–2021)">Pre–Microsoft Gaming (2001–2021)</h3>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=2" title="Edit section: Pre–Microsoft Gaming (2001–2021)">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/Xbox_Game_Studios" title="Xbox Game Studios">Xbox Game Studios</a></div><figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Xbox_Logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Xbox_Logo.svg/110px-Xbox_Logo.svg.png" decoding="async" width="110" height="110" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Xbox_Logo.svg/165px-Xbox_Logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Xbox_Logo.svg/219px-Xbox_Logo.svg.png 2x" data-file-width="372" data-file-height="373" /></a><figcaption>Xbox's logo</figcaption></figure>Up through 2000, Microsoft had only a limited number of video game publishing efforts. With the announcement of the first <a href="/wiki/Xbox_(console)" title="Xbox (console)">Xbox</a> in 2000 and its release in 2001, Microsoft established a division for internal development of video games for the Xbox and Windows, then known as Microsoft Game Studios (MGS). The Xbox hardware remained a separate division within Microsoft. After <a href="/wiki/Steve_Ballmer" title="Steve Ballmer">Steve Ballmer</a>'s departure as Microsoft's CEO, Microsoft investors attempted to exert pressure on the company to either sell or shut down its gaming business. However, these efforts did not gain significant traction. Microsoft's gaming division, including products such as the Xbox console, has remained a strategic focus for the company. Under the leadership of <a href="/wiki/Satya_Nadella" title="Satya Nadella">Satya Nadella</a>, who assumed the role of CEO in 2014, Microsoft has continued to invest in and expand its presence in the gaming market.<a href="#cite_note-7">[7]</a><a href="#cite_note-8">[8]</a> Since 2009, Microsoft's games operations, including Xbox division, are located at <a href="/wiki/Microsoft_campus" title="Microsoft campus">Microsoft West Campus</a>.<a href="#cite_note-9">[9]</a><a href="#cite_note-10">[10]</a> MGS made a number of acquisitions of studios to help build out the Xbox software library over its first decade, including <a href="/wiki/Bungie" title="Bungie">Bungie</a>, <a href="/wiki/Lionhead_Studios" title="Lionhead Studios">Lionhead Studios</a>, and <a href="/wiki/Rare_(company)" title="Rare (company)">Rare</a> while establishing internal studios <a href="/wiki/343_Industries" class="mw-redirect" title="343 Industries">343 Industries</a> for Halo development and <a href="/wiki/Turn_10_Studios" title="Turn 10 Studios">Turn 10 Studios</a> for <a href="/wiki/Forza" title="Forza">Forza</a> games. In 2014 after Satya Nadella was promoted to CEO (combined with the ascension of <a href="/wiki/Phil_Spencer_(business_executive)" title="Phil Spencer (business executive)">Phil Spencer</a> to head of Xbox), Microsoft embarked on a new acquisition strategy, starting with the acquisition of <a href="/wiki/Mojang_Studios" title="Mojang Studios">Mojang Studios</a>, the developer of <a href="/wiki/Minecraft" title="Minecraft">Minecraft</a>, for $2.5 billion.<a href="#cite_note-11">[11]</a> Between 2014 and 2019, MGS also acquired several high profile studios, including <a href="/wiki/Ninja_Theory" title="Ninja Theory">Ninja Theory</a>, <a href="/wiki/Playground_Games" title="Playground Games">Playground Games</a>, <a href="/wiki/Obsidian_Entertainment" title="Obsidian Entertainment">Obsidian Entertainment</a> and <a href="/wiki/InXile_Entertainment" title="InXile Entertainment">inXile Entertainment</a>. These acquisitions were aimed to help position MGS as the company's premier first-party development house comparable to <a href="/wiki/PlayStation_Studios" title="PlayStation Studios">PlayStation Studios</a> for <a href="/wiki/Sony" title="Sony">Sony</a>. Microsoft launched <a href="/wiki/Xbox_Game_Pass" title="Xbox Game Pass">Xbox Game Pass</a> in 2017, marking a pivotal year in which the company reevaluated its strategy to focus on a <a href="/wiki/Subscription_business_model" title="Subscription business model">service-based</a> business model rather than <a href="/wiki/Platform_exclusivity" title="Platform exclusivity">exclusive</a> titles. This strategic shift allowed Microsoft to distinguish itself from other <a href="/wiki/Video_game_console" title="Video game console">console manufacturers</a>. By prioritizing a service-oriented business model with the Xbox Game Pass, Microsoft differentiated its approach from traditional console strategies that often relied heavily on exclusive game titles to attract users. Instead of competing solely based on exclusive content, Microsoft aimed to offer a broader value proposition to gamers through a subscription service that provided access to a vast library of games.<a href="#cite_note-12">[12]</a><a href="#cite_note-13">[13]</a> In 2017, Spencer was named Executive Vice President, Gaming at Microsoft.<a href="#cite_note-PhilSpencer-14">[14]</a> In 2019, as part of a larger branding, MGS was renamed to Xbox Game Studios (XGS) as to align with the Xbox hardware branding, and further acquired <a href="/wiki/Double_Fine" title="Double Fine">Double Fine</a>.<a href="#cite_note-15">[15]</a> Microsoft acquired <a href="/wiki/ZeniMax_Media" title="ZeniMax Media">ZeniMax Media</a> for $8.1 billion in 2020, the parent company of <a href="/wiki/Id_Software" title="Id Software">id Software</a>, <a href="/wiki/MachineGames" title="MachineGames">MachineGames</a>, <a href="/wiki/Arkane_Studios" title="Arkane Studios">Arkane Studios</a>, publisher <a href="/wiki/Bethesda_Softworks" title="Bethesda Softworks">Bethesda Softworks</a> and others, to further expanding its portfolio of game development studios. ZeniMax remained a separate entity from XGS from its acquisition though overseen by Spencer.<a href="#cite_note-16">[16]</a> <div class="mw-heading mw-heading3"><h3 id="Establishment_and_acquisition_of_Activision_Blizzard_(2022–2023)">Establishment and acquisition of Activision Blizzard (2022–2023)</h3>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=3" title="Edit section: Establishment and acquisition of Activision Blizzard (2022–2023)">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Further information: <a href="/wiki/Acquisition_of_Activision_Blizzard_by_Microsoft" title="Acquisition of Activision Blizzard by Microsoft">Acquisition of Activision Blizzard by Microsoft</a></div> Microsoft announced its proposed acquisition of <a href="/wiki/Activision_Blizzard" title="Activision Blizzard">Activision Blizzard</a> for $68.7 billion in cash on January 18, 2022. Simultaneously, Microsoft announced that Xbox Game Studios, ZeniMax Media and Activision Blizzard will fall under Microsoft Gaming, Microsoft's newly formed gaming division. Microsoft Gaming CEO Phil Spencer stated that one of the primary reasons for acquiring Activision Blizzard is to enter the mobile gaming market.<a href="#cite_note-17">[17]</a> Meanwhile, Activision Blizzard CEO <a href="/wiki/Bobby_Kotick" title="Bobby Kotick">Bobby Kotick</a> mentioned that they accepted the offer to access more talent, capitalize on the growing demand in the gaming industry, and to compete with rising gaming companies from <a href="/wiki/China" title="China">China</a> and <a href="/wiki/Japan" title="Japan">Japan</a>.<a href="#cite_note-18">[18]</a><a href="#cite_note-19">[19]</a> Microsoft Gaming has entered into several 10-year agreements with gaming companies including Sony, <a href="/wiki/Nintendo" title="Nintendo">Nintendo</a>, <a href="/wiki/Nvidia" title="Nvidia">Nvidia</a>, <a href="/wiki/Boosteroid" title="Boosteroid">Boosteroid</a>, Ubitus, Nware, and <a href="/wiki/EE_(telecommunications)" title="EE (telecommunications)">EE</a> to bring <a href="/wiki/Call_of_Duty" title="Call of Duty">Call of Duty</a> to their respective platforms over the next decade.<a href="#cite_note-20">[20]</a><a href="#cite_note-21">[21]</a><a href="#cite_note-22">[22]</a><a href="#cite_note-23">[23]</a><a href="#cite_note-24">[24]</a><a href="#cite_note-25">[25]</a><a href="#cite_note-26">[26]</a><a href="#cite_note-27">[27]</a><a href="#cite_note-28">[28]</a> Additionally, Microsoft Gaming sold Activision Blizzard's cloud gaming rights to <a href="/wiki/Ubisoft" title="Ubisoft">Ubisoft</a> for 15 years due to regulatory pressure from the acquisition of Activision Blizzard.<a href="#cite_note-29">[29]</a> After several regulatory challenges, the deal was closed on October 13, 2023. The total cost of the acquisition amounted to $75.4 billion.<a href="#cite_note-30">[30]</a><a href="#cite_note-31">[31]</a> This made Microsoft the third largest publisher of video games after <a href="/wiki/Tencent" title="Tencent">Tencent</a> and <a href="/wiki/Sony_Interactive_Entertainment" title="Sony Interactive Entertainment">Sony Interactive Entertainment</a>. On the day the acquisition was announced, Phil Spencer formed the Microsoft Gaming business, taking over as CEO, while Matt Booty headed Xbox Game Studios.<a href="#cite_note-32">[32]</a><a href="#cite_note-33">[33]</a><a href="#cite_note-34">[34]</a> Spencer's role includes all Microsoft's global interactive entertainment business across all devices and services.<a href="#cite_note-PhilSpencer-14">[14]</a><a href="#cite_note-35">[35]</a> In 2022, ZeniMax Media, acquired Nemesys Games, a Hungarian video game development studio. Following the acquisition, Nemesys Games was officially renamed to ZeniMax Online Studios Hungary.<a href="#cite_note-36">[36]</a> Shortly after completion of the Activision Blizzard acquisition, Microsoft further reorganized Microsoft Gaming. In this move, the Xbox hardware line was brought into Microsoft Gaming led by <a href="/wiki/Sarah_Bond_(executive)" title="Sarah Bond (executive)">Sarah Bond</a>. Matt Booty was made president of game content and studios, which includes oversight of Xbox Game Studios and ZeniMax Media, while Activision Blizzard also remained directly under Spencer, with Bobby Kotick remaining as CEO until the start of 2024 to help with the transition.<a href="#cite_note-37">[37]</a> In an email sent to employees, Bobby Kotick announced that he would leave the Activision Blizzard on December 29, 2023.<a href="#cite_note-38">[38]</a><a href="#cite_note-39">[39]</a> Following Bobby Kotick's departure, Activision Blizzard has undergone organizational changes to realign with Microsoft Gaming.<a href="#cite_note-40">[40]</a> Vice Chairman of Activision Blizzard, Thomas Tippl; President of Activision, Rob Kostich; President of Blizzard Entertainment, Mike Ybarra; and President of King, Tjodolf Sommestad, have begun reporting to Matt Booty, President of Game Content and Studios. The leadership teams at Activision, Blizzard Entertainment, and King remained unchanged. <a href="/wiki/Chief_communications_officer" class="mw-redirect" title="Chief communications officer">CCO</a> Lulu Meservey departed Activision Blizzard on January 31, 2024. After assisting with the transition, Thomas Tippl, along with several other top Activision Blizzard executives, departed from the company in March 2024.<a href="#cite_note-41">[41]</a> Microsoft Gaming laid off <a href="/wiki/2023%E2%80%932024_video_game_industry_layoffs" class="mw-redirect" title="2023–2024 video game industry layoffs">1,900</a> staff (approximately 8% of its workforce) in January 2024.<a href="#cite_note-42">[42]</a> Additionally, Blizzard's president Mike Ybarra and Blizzard's co-founder and chief design officer Allen Adham left the company.<a href="#cite_note-43">[43]</a> Blizzard Entertainment reportedly is the organization that is most affected by layoffs. <a href="/wiki/Odyssey_(cancelled_video_game)" title="Odyssey (cancelled video game)">Project Odyssey</a>, a game that Blizzard Entertainment has reportedly been working on for six years, has been cancelled.<a href="#cite_note-44">[44]</a> <a href="/wiki/Toys_for_Bob" title="Toys for Bob">Toys for Bob</a> and <a href="/wiki/Sledgehammer_Games" title="Sledgehammer Games">Sledgehammer Games</a> reportedly lost over 30% of their staff due to layoffs.<a href="#cite_note-45">[45]</a> Microsoft Gaming also reportedly laid off the entire internal customer support team of Activision Blizzard and the team dedicated to bringing Xbox games to physical retail.<a href="#cite_note-46">[46]</a> Johanna Faries, the former general manager of the Call of Duty franchise, officially took on the role of the new president of Blizzard Entertainment on January 29, 2024, commencing her position on February 5.<a href="#cite_note-47">[47]</a> Simultaneously, Matt Cox assumed the position of the new general manager of the Call of Duty franchise. In February, Toys for Bob's office closed, and employees will work remotely.<a href="#cite_note-48">[48]</a> <div class="mw-heading mw-heading3"><h3 id="Multiplatform_strategy_(2024–present)">Multiplatform strategy (2024–present)</h3>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=4" title="Edit section: Multiplatform strategy (2024–present)">edit</a>]</div> Rumors in early February 2024 suggested that Microsoft was looking to bring its first-party exclusives to either PlayStation 5 or Nintendo Switch, and that Microsoft may be leaving the hardware business. A special Official Xbox Podcast was held on February 15, 2024 with Spencer, Bond, and Booty, discussing that Microsoft Gaming was looking to release some of its first-party titles on other consoles.<a href="#cite_note-49">[49]</a> Spencer said that one of the reasons for this decision is to grow the Microsoft Gaming franchises, and he anticipates that in the next 5–10 years, console-exclusive games will be a smaller part of the gaming industry.<a href="#cite_note-:2-50">[50]</a> In the months that followed, Spencer said that the gaming industry was undergoing changes in the methods by which games were developed and distributed, and that Microsoft was prepared to anticipate when considering a more aggressive multiplatform strategy.<a href="#cite_note-51">[51]</a> By the end of 2024, Microsoft Gaming launched a new advertising campaign titled "This is an Xbox", intent on showcasing the various compatible devices that can access Xbox games and services beyond the traditional consoles, such as Windows PCs, <a href="/wiki/Samsung_Smart_TV" class="mw-redirect" title="Samsung Smart TV">Samsung Smart TV</a> sets, and streaming devices like <a href="/wiki/Amazon_Fire_TV" title="Amazon Fire TV">Amazon Fire TV</a> through cloud streaming.<a href="#cite_note-52">[52]</a> Xbox Senior Marketing Director Craig McNary stated that the campaign's message was to illustrate "the evolution of Xbox as a platform that extends across devices," thus being evocative of a future where their games and content are accessible on a variety of hardware and software.<a href="#cite_note-53">[53]</a> Spencer also said that Microsoft Gaming will support the <a href="/wiki/Nintendo_Switch_2" title="Nintendo Switch 2">Nintendo Switch 2</a> following that console's announcement in January 2025.<a href="#cite_note-54">[54]</a><a href="#cite_note-55">[55]</a> First-party games that were launched for non-Xbox consoles during 2024 included <a href="/wiki/Pentiment_(video_game)" title="Pentiment (video game)">Pentiment</a> and <a href="/wiki/Grounded_(video_game)" title="Grounded (video game)">Grounded</a> for <a href="/wiki/PlayStation_4" title="PlayStation 4">PlayStation 4</a>, <a href="/wiki/PlayStation_5" title="PlayStation 5">PlayStation 5</a> and <a href="/wiki/Nintendo_Switch" title="Nintendo Switch">Nintendo Switch</a>, as well as <a href="/wiki/Hi-Fi_Rush" title="Hi-Fi Rush">Hi-Fi Rush</a> and <a href="/wiki/Sea_of_Thieves" title="Sea of Thieves">Sea of Thieves</a> for PlayStation 5.<a href="#cite_note-56">[56]</a> Other games that Microsoft plans for additional consoles during 2025 include PlayStation 5 ports of <a href="/wiki/Age_of_Mythology:_Retold" title="Age of Mythology: Retold">Age of Mythology: Retold</a>, <a href="/wiki/Indiana_Jones_and_the_Great_Circle" title="Indiana Jones and the Great Circle">Indiana Jones and the Great Circle</a>,<a href="#cite_note-57">[57]</a><a href="#cite_note-58">[58]</a><a href="#cite_note-59">[59]</a> <a href="/wiki/Age_of_Empires_II:_Definitive_Edition" title="Age of Empires II: Definitive Edition">Age of Empires II: Definitive Edition</a>,<a href="#cite_note-60">[60]</a><a href="#cite_note-61">[61]</a> and <a href="/wiki/Forza_Horizon_5" title="Forza Horizon 5">Forza Horizon 5</a>.<a href="#cite_note-62">[62]</a><a href="#cite_note-63">[63]</a> <a href="/wiki/Doom:_The_Dark_Ages" title="Doom: The Dark Ages">Doom: The Dark Ages</a>,<a href="#cite_note-64">[64]</a> <a href="/wiki/Tony_Hawk%27s_Pro_Skater_3_%2B_4" title="Tony Hawk's Pro Skater 3 + 4">Tony Hawk's Pro Skater 3 + 4</a>,<a href="#cite_note-65">[65]</a> <a href="/wiki/Ninja_Gaiden_4" title="Ninja Gaiden 4">Ninja Gaiden 4</a>,<a href="#cite_note-66">[66]</a> and <a href="/wiki/The_Outer_Worlds_2" title="The Outer Worlds 2">The Outer Worlds 2</a> are all slated to launch for PlayStation 5 simultaneously with Xbox and PC.<a href="#cite_note-67">[67]</a> The Great Circle, which was initially planned as a console exclusive for Xbox Series X/S, was amended to include a PlayStation 5 version also slated for Spring 2025 following its Xbox and PC launch in December 2024, which Spencer said resulted from the positive reception to the prior four Xbox titles released on other platforms in the earlier half of 2024, in addition to a need to maintain a strong business and interest in their franchises as they work to grow the Xbox ecosystem.<a href="#cite_note-68">[68]</a><a href="#cite_note-69">[69]</a> Other first-party games in Microsoft's portfolio, including <a href="/wiki/Starfield_(video_game)" title="Starfield (video game)">Starfield</a>, are not expected to retain platform exclusivity, as Spencer expressed that Microsoft Gaming desired to take games where new players could potentially be accumulated.<a href="#cite_note-70">[70]</a><a href="#cite_note-71">[71]</a> Despite the shift to agnostic games publishing, Spencer maintained that Xbox hardware remains a key component of Microsoft's gaming business, and that they intended to compete on console features as opposed to exclusive software.<a href="#cite_note-72">[72]</a> Spencer elaborated on the strategy in February 2025, stating that due to player investment in libraries on other platforms, Microsoft was no longer attempting to move prospective users towards Xbox, instead concluding that multiplatform distribution enabled the publisher to build a better games portfolio.<a href="#cite_note-73">[73]</a> Beginning with the <a href="/wiki/Xbox_Developer_Direct" title="Xbox Developer Direct">Xbox Developer Direct</a> in January 2025, Microsoft Gaming presentations advertised the availability of their first-party titles on PlayStation and Nintendo consoles.<a href="#cite_note-74">[74]</a> Activision developer <a href="/wiki/Toys_for_Bob" title="Toys for Bob">Toys for Bob</a> left Microsoft on agreeable terms in February 2024 to become an independent studio, and signed a publishing agreement for their next title with Microsoft in May 2024.<a href="#cite_note-75">[75]</a><a href="#cite_note-76">[76]</a><a href="#cite_note-77">[77]</a> On April 9, 2024, Microsoft Gaming and <a href="/wiki/NetEase" title="NetEase">NetEase Games</a> announced an agreement to bring Blizzard Entertainment games back to <a href="/wiki/China" title="China">China</a>. Previously, Blizzard terminated a publishing deal with NetEase in 2022.<a href="#cite_note-78">[78]</a> Microsoft Gaming also revealed plans to bolster their collaboration through a strategic partnership focused on expanding the availability of NetEase video games across various Microsoft Gaming platforms.<a href="#cite_note-79">[79]</a> Microsoft Gaming shut down three development studios on May 7, 2024: <a href="/wiki/Alpha_Dog_Games" title="Alpha Dog Games">Alpha Dog Games</a> in Canada, <a href="/wiki/Arkane_Studios" title="Arkane Studios">Arkane Austin</a> in the US, and <a href="/wiki/Tango_Gameworks" title="Tango Gameworks">Tango Gameworks</a> in Japan. Additionally, Roundhouse Studios will merge with <a href="/wiki/ZeniMax_Online_Studios" title="ZeniMax Online Studios">ZeniMax Online Studios</a> in the US.<a href="#cite_note-80">[80]</a> According to Microsoft Gaming, this move is a part of a larger "reprioritization of titles and resources" that Microsoft's gaming division is carrying out. The intention is to boost investment in their library of games and new intellectual assets while focusing on high-impact titles. Some teams have been reassigned to other projects inside Bethesda and ZeniMax, and production on some games has stopped as a result of these companies closing.<a href="#cite_note-81">[81]</a> Jerret West, Xbox's <a href="/wiki/Chief_marketing_officer" title="Chief marketing officer">chief marketing officer</a>, left Microsoft Gaming at the end of June 2024. West led the marketing efforts for the Xbox Series X/S consoles and his team was responsible for developing marketing plans for games, hardware, and Xbox Game Pass. Following his departure, Microsoft is reorganizing some of its marketing teams. A new, expanded central gaming marketing team is set to be created under Kirsten Ward, VP of Xbox integrated marketing. Consequently, games marketing would become a part of the game content and studios division led by Matt Booty, while Xbox marketing, led by Chris Lee, would move to the Xbox organization and report to Xbox president Sarah Bond.<a href="#cite_note-82">[82]</a> On August 7, 2024, <a href="/wiki/Krafton" title="Krafton">Krafton</a> reached an agreement with Microsoft Gaming to acquire <a href="/wiki/Tango_Gameworks" title="Tango Gameworks">Tango Gameworks</a> as well as the Hi-Fi Rush <a href="/wiki/Intellectual_property" title="Intellectual property">IP</a>.<a href="#cite_note-83">[83]</a> In September 2024, Spencer announced another round of layoffs affecting 650 staffers in "corporate and supporting functions" following the acquisition of Activision Blizzard.<a href="#cite_note-84">[84]</a> In an interview with <a href="/wiki/Bloomberg_News" title="Bloomberg News">Bloomberg News</a> in November 2024,<a href="#cite_note-85">[85]</a> Phil Spencer expressed a desire to continue acquiring studios, specifically taking interest in Chinese developers and partnerships with mobile game publishers similar to their relationship with <a href="/wiki/Tencent_Games" title="Tencent Games">Tencent Games</a>, whom they collaborated with to produce Age of Empires Mobile.<a href="#cite_note-86">[86]</a> Spencer also confirmed that the company was prototyping a possible handheld Xbox console, though stressed that "such a device is a few years out."<a href="#cite_note-87">[87]</a> Spencer commented on Microsoft Gaming's efforts to establish a first-party Xbox storefront for mobile devices amidst ongoing conflicts with platform holders such as <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a> and <a href="/wiki/Alphabet_Inc." title="Alphabet Inc.">Alphabet Inc.</a>, who respectively control the <a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> and <a href="/wiki/Google_Play" title="Google Play">Google Play</a>, saying that he envisions an environment where such companies are more open to hosting Xbox's content in co-existence with their marketplaces.<a href="#cite_note-88">[88]</a> Microsoft Gaming introduced Muse, a world and human action <a href="/wiki/Generative_artificial_intelligence" title="Generative artificial intelligence">generative artificial intelligence</a> model trained to generate gameplay snippets and controller actions, developed by the <a href="/wiki/Microsoft_Research" title="Microsoft Research">Microsoft Research</a> team in Cambridge, UK, in collaboration with Ninja Theory, in February 2025. Muse generates low-resolution gameplay clips (300x180, 10 frames per second) and responds to real-time interactions, including controller actions and in-game elements like power cells.<a href="#cite_note-89">[89]</a> Microsoft demonstrated the technology using Ninja Theory’s 2020 game <a href="/wiki/Bleeding_Edge_(video_game)" title="Bleeding Edge (video game)">Bleeding Edge</a>.<a href="#cite_note-90">[90]</a> Nadella said that Microsoft plans to build Muse's engine from their library of games as well as testing games developed with help of Muse.<a href="#cite_note-91">[91]</a> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=5" title="Edit section: Products">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Video_game_devices_and_services">Video game devices and services</h3>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=6" title="Edit section: Video game devices and services">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Xbox" title="Xbox">Xbox</a></div> Microsoft Gaming develops and produces the Xbox line of home gaming consoles along with associated peripherals. The company supports the consoles with online services, utilizing the base <a href="/wiki/Xbox_network" title="Xbox network">Xbox network</a>. Since the late 2010s, Microsoft began combining its standard paid subscription service, originally known as Xbox Live Gold, with <a href="/wiki/Xbox_Game_Pass" title="Xbox Game Pass">Xbox Game Pass</a>, which in addition to online multiplayer and matchmaking support, provides subscribers with a rotating library of games to play through the Xbox, on Windows computers, or through <a href="/wiki/Cloud_gaming" title="Cloud gaming">cloud gaming</a>. <div class="mw-heading mw-heading3"><h3 id="Video_games">Video games</h3>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=7" title="Edit section: Video games">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Main articles: <a href="/wiki/List_of_Microsoft_Gaming_video_games" title="List of Microsoft Gaming video games">List of Microsoft Gaming video games</a>, <a href="/wiki/List_of_Xbox_Game_Studios_video_games" title="List of Xbox Game Studios video games">List of Xbox Game Studios video games</a>, <a href="/wiki/List_of_Bethesda_Softworks_video_games" title="List of Bethesda Softworks video games">List of Bethesda Softworks video games</a>, <a href="/wiki/List_of_Activision_video_games" title="List of Activision video games">List of Activision video games</a>, <a href="/wiki/List_of_Blizzard_Entertainment_games" title="List of Blizzard Entertainment games">List of Blizzard Entertainment games</a>, and <a href="/wiki/List_of_King_games" class="mw-redirect" title="List of King games">List of King games</a></div> Among the video game franchises owned by Microsoft Gaming include <a href="/wiki/Call_of_Duty" title="Call of Duty">Call of Duty</a>, <a href="/wiki/Halo_(franchise)" title="Halo (franchise)">Halo</a>, <a href="/wiki/Minecraft_(franchise)" title="Minecraft (franchise)">Minecraft</a>, <a href="/wiki/Warcraft" title="Warcraft">Warcraft</a>, <a href="/wiki/Diablo_(series)" title="Diablo (series)">Diablo</a>, <a href="/wiki/StarCraft" title="StarCraft">StarCraft</a>, <a href="/wiki/Overwatch" title="Overwatch">Overwatch</a>, <a href="/wiki/The_Elder_Scrolls" title="The Elder Scrolls">The Elder Scrolls</a>, <a href="/wiki/Fallout_(franchise)" title="Fallout (franchise)">Fallout</a>, <a href="/wiki/Crash_Bandicoot" title="Crash Bandicoot">Crash Bandicoot</a>, <a href="/wiki/Spyro" title="Spyro">Spyro</a>, <a href="/wiki/Banjo-Kazooie" title="Banjo-Kazooie">Banjo-Kazooie</a>, <a href="/wiki/Perfect_Dark_(series)" title="Perfect Dark (series)">Perfect Dark</a>, <a href="/wiki/Doom_(franchise)" title="Doom (franchise)">Doom</a>, <a href="/wiki/Wolfenstein" title="Wolfenstein">Wolfenstein</a>, <a href="/wiki/Quake_(series)" title="Quake (series)">Quake</a>, <a href="/wiki/Dishonored_(series)" title="Dishonored (series)">Dishonored</a>, <a href="/wiki/Pillars_of_Eternity" title="Pillars of Eternity">Pillars of Eternity</a>, <a href="/wiki/State_of_Decay" title="State of Decay">State of Decay</a>, <a href="/wiki/Hellblade:_Senua%27s_Sacrifice" title="Hellblade: Senua's Sacrifice">Hellblade</a>, <a href="/wiki/Gears_of_War" title="Gears of War">Gears of War</a>, <a href="/wiki/Fable_(video_game_series)" title="Fable (video game series)">Fable</a>, <a href="/wiki/Forza" title="Forza">Forza</a>, <a href="/wiki/Tony_Hawk%27s" title="Tony Hawk's">Tony Hawk's</a>, <a href="/wiki/Guitar_Hero" title="Guitar Hero">Guitar Hero</a>, <a href="/wiki/Skylanders" title="Skylanders">Skylanders</a>, <a href="/wiki/Microsoft_Flight_Simulator" title="Microsoft Flight Simulator">Microsoft Flight Simulator</a>, <a href="/wiki/Age_of_Empires" title="Age of Empires">Age of Empires</a>, and <a href="/wiki/Candy_Crush_Saga" title="Candy Crush Saga">Candy Crush</a>.<a href="#cite_note-Good-6">[6]</a> <div class="mw-heading mw-heading2"><h2 id="Divisional_structure">Divisional structure</h2>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=8" title="Edit section: Divisional structure">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Executives">Executives</h3>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=9" title="Edit section: Executives">edit</a>]</div> <table class="wikitable mw-collapsible"> <caption>Microsoft Gaming leadership<a href="#cite_note-92">[92]</a><a href="#cite_note-93">[93]</a> </caption> <tbody><tr> <th scope="col">Role </th> <th scope="col">Name </th> <th scope="col">Details </th></tr> <tr> <th scope="row"><a href="/wiki/Chief_executive_officer" title="Chief executive officer">Chief executive officer</a> </th> <td><a href="/wiki/Phil_Spencer_(business_executive)" title="Phil Spencer (business executive)">Phil Spencer</a> </td> <td data-sort-value="" style="background: var(--background-color-interactive, #ececec); color: var(--color-base, inherit); vertical-align: middle; text-align: center;" class="table-na">— </td></tr> <tr> <th scope="row"><a href="/wiki/Chief_operations_officer" class="mw-redirect" title="Chief operations officer">Chief operations officer</a> </th> <td>Dave McCarthy </td> <td>Overseeing the delivery of fundamental technological services and player experience across both the Xbox platform and game studios </td></tr> <tr> <th scope="row"><a href="/wiki/Chief_financial_officer" title="Chief financial officer">Chief financial officer</a> </th> <td>Tim Stuart </td> <td>Responsible for leading the financial management and operational execution of the global business </td></tr> <tr> <th scope="row">President, <a href="/wiki/Xbox" title="Xbox">Xbox</a> </th> <td><a href="/wiki/Sarah_Bond_(executive)" title="Sarah Bond (executive)">Sarah Bond</a> </td> <td>Leads the teams responsible for the Xbox platform and business </td></tr> <tr> <th scope="row">President, Game Content and Studios </th> <td>Matt Booty </td> <td>Overseeing Xbox Game Studios, ZeniMax Media and Activision Blizzard games worldwide </td></tr> <tr> <th>Head of <a href="/wiki/Xbox_Game_Studios" title="Xbox Game Studios">Xbox Game Studios</a> </th> <td>Craig Duncan </td> <td>Head executive of Xbox Game Studios </td></tr> <tr> <th scope="row">CEO, <a href="/wiki/ZeniMax_Media" title="ZeniMax Media">ZeniMax Media</a> </th> <td>Jamie Leder </td> <td>Head executive of ZeniMax Media </td></tr> <tr> <th>President, <a href="/wiki/Activision" title="Activision">Activision</a> </th> <td>Rob Kostich </td> <td>Head executive of Activision </td></tr> <tr> <th>President, <a href="/wiki/Blizzard_Entertainment" title="Blizzard Entertainment">Blizzard Entertainment</a> </th> <td>Johanna Faries </td> <td>Head executive of Blizzard Entertainment </td></tr> <tr> <th>President, <a href="/wiki/King_(company)" title="King (company)">King</a> </th> <td>Tjodolf Sommestad </td> <td>Head executive of King </td></tr></tbody></table> <div class="mw-heading mw-heading3"><h3 id="Business_segments_and_strategy">Business segments and strategy</h3>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=10" title="Edit section: Business segments and strategy">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1224211176">.mw-parser-output .quotebox{background-color:#F9F9F9;border:1px solid #aaa;box-sizing:border-box;padding:10px;font-size:88%;max-width:100%}.mw-parser-output .quotebox.floatleft{margin:.5em 1.4em .8em 0}.mw-parser-output .quotebox.floatright{margin:.5em 0 .8em 1.4em}.mw-parser-output .quotebox.centered{overflow:hidden;position:relative;margin:.5em auto .8em auto}.mw-parser-output .quotebox.floatleft span,.mw-parser-output .quotebox.floatright span{font-style:inherit}.mw-parser-output .quotebox>blockquote{margin:0;padding:0;border-left:0;font-family:inherit;font-size:inherit}.mw-parser-output .quotebox-title{text-align:center;font-size:110%;font-weight:bold}.mw-parser-output .quotebox-quote>:first-child{margin-top:0}.mw-parser-output .quotebox-quote:last-child>:last-child{margin-bottom:0}.mw-parser-output .quotebox-quote.quoted:before{font-family:"Times New Roman",serif;font-weight:bold;font-size:large;color:gray;content:" “ ";vertical-align:-45%;line-height:0}.mw-parser-output .quotebox-quote.quoted:after{font-family:"Times New Roman",serif;font-weight:bold;font-size:large;color:gray;content:" ” ";line-height:0}.mw-parser-output .quotebox .left-aligned{text-align:left}.mw-parser-output .quotebox .right-aligned{text-align:right}.mw-parser-output .quotebox .center-aligned{text-align:center}.mw-parser-output .quotebox .quote-title,.mw-parser-output .quotebox .quotebox-quote{display:block}.mw-parser-output .quotebox cite{display:block;font-style:normal}@media screen and (max-width:640px){.mw-parser-output .quotebox{width:100%!important;margin:0 0 .8em!important;float:none!important}}</style><div class="quotebox pullquote floatright" style="width:25em; ;"> <blockquote class="quotebox-quote left-aligned" style=""> The business isn’t how many consoles you sell. The business is how many players are playing the games that they buy, how they play. </blockquote> <div style="padding-bottom: 0; padding-top: 0.5em"><cite class="right-aligned" style="">—Phil Spencer on Xbox's business</cite></div> </div>Microsoft Gaming's strategy in the video game industry is characterized by a commitment to inclusivity and accessibility.<a href="#cite_note-94">[94]</a> The company aims to reach a wider audience and meet different gaming preferences by publishing games on <a href="/wiki/Mobile_game" title="Mobile game">mobile</a>, <a href="/wiki/PC_game" title="PC game">PC</a> and <a href="/wiki/Xbox" title="Xbox">Xbox platforms</a>.<a href="#cite_note-95">[95]</a> At the center of Microsoft Gaming's strategy is the Xbox Game Pass subscription service. This service offers a variety of game libraries for a monthly fee, emphasizing a shift towards a content-first platform.<a href="#cite_note-96">[96]</a><a href="#cite_note-97">[97]</a> Microsoft Gaming's chief financial officer (CFO), Tim Stuart, has asserted that Microsoft ceased disclosing the number of consoles sold in 2016 because their focus shifted towards content, services, and increased customer spending.<a href="#cite_note-98">[98]</a><figure typeof="mw:File/Thumb"><a href="/wiki/File:Phil_Spencer_Xbox.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/ec/Phil_Spencer_Xbox.jpg/200px-Phil_Spencer_Xbox.jpg" decoding="async" width="200" height="261" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/ec/Phil_Spencer_Xbox.jpg/300px-Phil_Spencer_Xbox.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/ec/Phil_Spencer_Xbox.jpg/400px-Phil_Spencer_Xbox.jpg 2x" data-file-width="3404" data-file-height="4441" /></a><figcaption>Phil Spencer has served as the <a href="/wiki/Chief_executive_officer" title="Chief executive officer">CEO</a> of Microsoft Gaming since 2022.</figcaption></figure> Phil Spencer has expressed that his vision for Xbox has consistently aimed at shifting the brand's focus from being primarily console-centric to becoming a content-first platform, with a strong emphasis on prioritizing player engagement over sheer console sales.<a href="#cite_note-99">[99]</a> Phil Spencer expressed his viewpoint by stating that the essence of the business lies not in the quantity of consoles sold but in the number of players actively participating in and enjoying the games they acquire, as well as the manner in which they choose to engage with them.<a href="#cite_note-100">[100]</a><a href="#cite_note-101">[101]</a> By February 2024, Microsoft Gaming began planning to release their games on other platforms as part of a pivot in strategy to grow their franchises and compete with online <a href="/wiki/Video_game" title="Video game">game</a> <a href="/wiki/Computing_platform" title="Computing platform">platforms</a> like <a href="/wiki/Fortnite" title="Fortnite">Fortnite</a> and <a href="/wiki/Roblox" title="Roblox">Roblox</a>. Phil Spencer has stated that Xbox will continue to make exclusives and Game Pass will still be at the center of their strategy, but their goal is to expand the games with big communities.<a href="#cite_note-:2-50">[50]</a><a href="#cite_note-102">[102]</a> Phil addresses the gaming industry's stagnation, acknowledging its impact on job cuts and tough decisions within companies. He emphasizes the necessity of industry growth for sustainability, advocating for a focus on expanding the player base rather than solely maximizing revenue from existing players. By prioritizing Xbox's growth through attracting new players and supporting creators, Phil aims to ensure long-term strength and success for the platform and the industry as a whole.<a href="#cite_note-103">[103]</a> <div class="mw-heading mw-heading4"><h4 id="Game_development_and_publishing">Game development and publishing</h4>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=11" title="Edit section: Game development and publishing">edit</a>]</div> Microsoft Gaming, as of October 2023, is the third largest video game publisher in the industry following <a href="/wiki/Sony" title="Sony">Sony</a> and <a href="/wiki/Tencent" title="Tencent">Tencent</a>. Microsoft Gaming owns three major video game publishers: Xbox Game Studios, ZeniMax Media (through Bethesda Softworks), and Activision Blizzard (which includes Activision, Blizzard Entertainment, and King).<a href="#cite_note-104">[104]</a> In addition, Microsoft Gaming also publishes third-party games with Xbox Game Studios Publishing and helps indie video game studios to self-publish their own games with <a href="/wiki/ID@Xbox" title="ID@Xbox">ID@Xbox</a>.<a href="#cite_note-105">[105]</a> Since Microsoft entered the video game industry in 2001, Sony has consistently been viewed as its main competitor.<a href="#cite_note-106">[106]</a> But, Microsoft Gaming has stated that their main competitors are <a href="/wiki/Big_Tech" title="Big Tech">big tech</a> companies, specifically <a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a>, <a href="/wiki/Google" title="Google">Google</a> and <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a>.<a href="#cite_note-107">[107]</a><a href="#cite_note-:1-4">[4]</a> Among the gaming franchises owned by Microsoft, <a href="/wiki/Minecraft" title="Minecraft">Minecraft</a> is the best-selling video game of all time, with 300 million units sold, while Call of Duty is the 4th best-selling video game series of all time with 425 million units across multiple installments sold and $30 billion in revenue.<a href="#cite_note-108">[108]</a> Microsoft CEO Satya Nadella announced that Microsoft Gaming now owns 20 franchises that have each generated over $1 billion in lifetime revenues.<a href="#cite_note-109">[109]</a> Candy Crush Saga alone generated $20 billion in lifetime revenue.<a href="#cite_note-110">[110]</a> Following the acquisition of Activision Blizzard, Microsoft Gaming doubled the number of video game employees, studios and its revenue with the addition of Activision Blizzard to the company.<a href="#cite_note-111">[111]</a><a href="#cite_note-112">[112]</a> In 2023, during an interview with <a href="/wiki/Famitsu" title="Famitsu">Famitsu</a>, Phil Spencer announced that, leveraging Activision Blizzard's capabilities, they are now planning to release a first-party video game every three months.<a href="#cite_note-113">[113]</a><a href="#cite_note-114">[114]</a> Phil Spencer also talked about how creative freedom is crucial for Microsoft Gaming, emphasizing that they will not compel a video game studio to create a sequel. Microsoft Gaming will support developers in making whatever they want.<a href="#cite_note-115">[115]</a><a href="#cite_note-116">[116]</a><a href="#cite_note-117">[117]</a><a href="#cite_note-118">[118]</a> Microsoft Gaming's video game development business holds a strong position in the video game industry, regularly developing widely played titles. In certain video game genres such as <a href="/wiki/First-person_shooter" title="First-person shooter">first-person shooter</a> (FPS) and <a href="/wiki/Role-playing_video_game" title="Role-playing video game">role-playing games</a> (RPG), Microsoft Gaming has held market dominance, owning popular FPS franchises like <a href="/wiki/Call_of_Duty" title="Call of Duty">Call of Duty</a>, <a href="/wiki/Halo_(franchise)" title="Halo (franchise)">Halo</a>, <a href="/wiki/Doom_(franchise)" title="Doom (franchise)">Doom</a>, <a href="/wiki/Quake_(series)" title="Quake (series)">Quake</a>, <a href="/wiki/Rage_(video_game)" title="Rage (video game)">Rage</a>, and <a href="/wiki/Overwatch" title="Overwatch">Overwatch</a>, as well as RPG franchises such as <a href="/wiki/The_Elder_Scrolls" title="The Elder Scrolls">The Elder Scrolls</a>, <a href="/wiki/Fallout_(franchise)" title="Fallout (franchise)">Fallout</a>, <a href="/wiki/Fable_(video_game_series)" title="Fable (video game series)">Fable</a>, <a href="/wiki/Pillars_of_Eternity" title="Pillars of Eternity">Pillars of Eternity</a>, <a href="/wiki/Wasteland_(series)" title="Wasteland (series)">Wasteland</a>, <a href="/wiki/Warcraft" title="Warcraft">Warcraft</a>, and <a href="/wiki/Diablo_(series)" title="Diablo (series)">Diablo</a>.<a href="#cite_note-119">[119]</a><a href="#cite_note-120">[120]</a> <a href="/wiki/Starfield_(video_game)" title="Starfield (video game)">Starfield</a> has become the biggest Bethesda game launch of all time.<a href="#cite_note-121">[121]</a> Eleven of the twelve <a href="/wiki/Best-selling_video_games_in_the_United_States_by_year" class="mw-redirect" title="Best-selling video games in the United States by year">best-selling video games</a> released in the United States in the last thirteen years were from the Call of Duty franchise. Microsoft also has a strong presence in the <a href="/wiki/Real-time_strategy" title="Real-time strategy">real-time strategy</a> (RTS) sub-genre, <a href="/wiki/Platformer" title="Platformer">platformer</a> genre and <a href="/wiki/Racing_game" title="Racing game">racing game</a> genre with popular franchises such as <a href="/wiki/Age_of_Empires" title="Age of Empires">Age of Empires</a>, <a href="/wiki/StarCraft" title="StarCraft">StarCraft</a>, <a href="/wiki/Crash_Bandicoot" title="Crash Bandicoot">Crash Bandicoot</a>, <a href="/wiki/Spyro" title="Spyro">Spyro</a>, <a href="/wiki/Banjo-Kazooie" title="Banjo-Kazooie">Banjo-Kazooie</a>, and <a href="/wiki/Forza" title="Forza">Forza</a>.<a href="#cite_note-122">[122]</a><a href="#cite_note-123">[123]</a> Microsoft Gaming holds a significant position in the <a href="/wiki/Multiplayer_video_game" title="Multiplayer video game">multiplayer</a> gaming, serving as one of the leading publishers of <a href="/wiki/Multiplayer_video_game" title="Multiplayer video game">multiplayer</a> and <a href="/wiki/Games_as_a_service" class="mw-redirect" title="Games as a service">live-service</a> games along with <a href="/wiki/Take-Two_Interactive" title="Take-Two Interactive">Take-Two Interactive</a>, <a href="/wiki/Electronic_Arts" title="Electronic Arts">Electronic Arts</a> and <a href="/wiki/Tencent" title="Tencent">Tencent</a>. Popular multiplayer titles under Microsoft Gaming's umbrella include <a href="/wiki/Minecraft" title="Minecraft">Minecraft</a>, <a href="/wiki/Sea_of_Thieves" title="Sea of Thieves">Sea of Thieves</a>, <a href="/wiki/Grounded_(video_game)" title="Grounded (video game)">Grounded</a>, <a href="/wiki/Call_of_Duty:_Warzone" title="Call of Duty: Warzone">Call of Duty: Warzone</a>, <a href="/wiki/World_of_Warcraft" title="World of Warcraft">World of Warcraft</a>, <a href="/wiki/Hearthstone" title="Hearthstone">Hearthstone</a>, <a href="/wiki/Overwatch_2" title="Overwatch 2">Overwatch 2</a>, <a href="/wiki/Diablo_IV" title="Diablo IV">Diablo IV</a>, <a href="/wiki/The_Elder_Scrolls_Online" title="The Elder Scrolls Online">The Elder Scrolls Online</a>, <a href="/wiki/Fallout_76" title="Fallout 76">Fallout 76</a>, <a href="/wiki/Halo_Infinite" title="Halo Infinite">Halo Infinite</a>, <a href="/wiki/State_of_Decay_2" title="State of Decay 2">State of Decay 2</a>, and many others.<a href="#cite_note-124">[124]</a> Microsoft Gaming has had difficulties finding success in the <a href="/wiki/Third-person_shooter" title="Third-person shooter">third-person shooter</a> (TPS) and single-player genre, finding it difficult to compete with industry leaders like <a href="/wiki/Sony" title="Sony">Sony</a>, Take-Two Interactive, Nintendo, <a href="/wiki/Capcom" title="Capcom">Capcom</a>, and <a href="/wiki/Square_Enix" title="Square Enix">Square Enix</a> in this space. Despite intense efforts, the company faced difficulties in establishing itself and gaining the same level of recognition and market share as its competitors.<a href="#cite_note-125">[125]</a> This competitive landscape presented challenging obstacles that prompted Microsoft Gaming to re-evaluate their strategy and potentially explore other genres or approaches to improve their market position. Microsoft Gaming attempted to gain traction in the third-person single-player genre by developing titles like <a href="/wiki/Gears_of_War" title="Gears of War">Gears of War</a>, <a href="/wiki/Quantum_Break" title="Quantum Break">Quantum Break</a>, and <a href="/wiki/Sunset_Overdrive" title="Sunset Overdrive">Sunset Overdrive</a>. However, despite these efforts, the company continues to face challenges in competing successfully in this genre, struggling to match the market dominance of competitors such as Sony and Nintendo.<a href="#cite_note-126">[126]</a><a href="#cite_note-127">[127]</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1224211176" /><div class="quotebox pullquote floatright" style="width:25em; ;"> <blockquote class="quotebox-quote left-aligned" style=""> Today, big games like Fortnite and Roblox can actually be bigger than any one platform, and that really has changed the way we think about things. </blockquote> <div style="padding-bottom: 0; padding-top: 0.5em"><cite class="right-aligned" style="">—Matt Booty on online game platforms</cite></div> </div> Microsoft Gaming has stated that its acquisition of Activision Blizzard reflects a strategic effort to tap into the growing <a href="/wiki/Metaverse" title="Metaverse">Metaverse</a> trend in the gaming industry.<a href="#cite_note-128">[128]</a> For Microsoft, the Metaverse concept involves creating online game platforms where users can interact, similar to popular games like <a href="/wiki/Grand_Theft_Auto_V" title="Grand Theft Auto V">Grand Theft Auto V</a>, <a href="/wiki/Fortnite" title="Fortnite">Fortnite</a>, and <a href="/wiki/Roblox" title="Roblox">Roblox</a>.<a href="#cite_note-129">[129]</a> Microsoft aims to incorporate strong social features and effective monetization strategies within games like Call of Duty, Minecraft and World of Warcraft to establish a competitive presence in the evolving landscape of virtual environments. According to Microsoft, this acquisition is not solely about expanding Microsoft's gaming portfolio but also about leveraging Activision Blizzard's established franchises to enhance the overall gaming experience.<a href="#cite_note-130">[130]</a><a href="#cite_note-131">[131]</a> The move aligns with industry trends where companies are exploring ways to create immersive and interconnected virtual worlds, combining social interactions with in-game purchases.<a href="#cite_note-132">[132]</a> Microsoft has been observing the success of other Metaverse games. The company strategically positioning itself in the Metaverse trend, evident in its efforts to strengthen its gaming portfolio and explore opportunities for social interactions and monetization strategies within virtual environments.<a href="#cite_note-133">[133]</a> Microsoft's strategic positioning through acquisition of Activision Blizzard to play a significant role in shaping the future of gaming by integrating Metaverse elements into its gaming ecosystem.<a href="#cite_note-134">[134]</a> Microsoft Gaming plans to remain competitive in the evolving digital entertainment landscape.<a href="#cite_note-135">[135]</a> Phil Spencer emphasized that for the Xbox brand to remain relevant, it must establish its presence on mobile, PC, and console platforms simultaneously.<a href="#cite_note-136">[136]</a> With the acquisition of Activision Blizzard, Microsoft Gaming has become a significant player in the <a href="/wiki/Mobile_game" title="Mobile game">mobile gaming</a> industry.<a href="#cite_note-137">[137]</a> As of 2024, Microsoft Gaming was the third-biggest mobile game developer in the world in terms of revenue.<a href="#cite_note-138">[138]</a> It owns one of the largest mobile game developers and publishers, King, and publishes popular mobile games such as <a href="/wiki/Candy_Crush_Saga" title="Candy Crush Saga">Candy Crush Saga</a>, <a href="/wiki/Call_of_Duty:_Mobile" title="Call of Duty: Mobile">Call of Duty: Mobile</a>, <a href="/wiki/Fallout_Shelter" title="Fallout Shelter">Fallout Shelter</a>, <a href="/wiki/Diablo_Immortal" title="Diablo Immortal">Diablo Immortal</a>, and <a href="/wiki/Call_of_Duty:_Warzone_Mobile" title="Call of Duty: Warzone Mobile">Call of Duty: Warzone Mobile</a>.<a href="#cite_note-139">[139]</a> Phil Spencer has reiterated multiple times that Microsoft Gaming desires to launch a new storefront in the mobile game industry to rival Apple and Google and break the mobile duopoly.<a href="#cite_note-140">[140]</a> In 2023, <a href="/wiki/Bloomberg_L.P." title="Bloomberg L.P.">Bloomberg</a> reported that Microsoft Gaming is in talks with video game publishers for a partnership to launch a mobile store aimed at competing with <a href="/wiki/Google_Play" title="Google Play">Google Play</a> and <a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> in the mobile gaming market.<a href="#cite_note-141">[141]</a> In 2024, Sarah Bond announced that Microsoft Gaming would be launching its own mobile game store in July of that year, starting with a web-based version before expanding further. The store will initially showcase its first-party portfolio, featuring popular titles such as Candy Crush Saga and Minecraft. Subsequently, it will welcome other publishers to join.<a href="#cite_note-142">[142]</a> <div class="mw-heading mw-heading4"><h4 id="Xbox_console_hardware_and_software">Xbox console hardware and software</h4>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=12" title="Edit section: Xbox console hardware and software">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1273380762/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti .thumbcaption{background-color:transparent}.mw-parser-output .tmulti .text-align-left{text-align:left}.mw-parser-output .tmulti .text-align-right{text-align:right}.mw-parser-output .tmulti .text-align-center{text-align:center}@media all and (max-width:720px){.mw-parser-output .tmulti .thumbinner{width:100%!important;box-sizing:border-box;max-width:none!important;align-items:center}.mw-parser-output .tmulti .trow{justify-content:center}.mw-parser-output .tmulti .tsingle{float:none!important;max-width:100%!important;box-sizing:border-box;text-align:center}.mw-parser-output .tmulti .tsingle .thumbcaption{text-align:left}.mw-parser-output .tmulti .trow>.thumbcaption{text-align:center}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .tmulti .multiimageinner span:not(.skin-invert-image):not(.skin-invert):not(.bg-transparent) img{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .tmulti .multiimageinner span:not(.skin-invert-image):not(.skin-invert):not(.bg-transparent) img{background-color:white}}</style><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:252px;max-width:252px"><div class="trow"><div class="tsingle" style="width:124px;max-width:124px"><div class="thumbimage" style="height:162px;overflow:hidden"><a href="/wiki/File:Xbox_series_X_(50648118708).jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/7/7d/Xbox_series_X_%2850648118708%29.jpg/122px-Xbox_series_X_%2850648118708%29.jpg" decoding="async" width="122" height="163" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/7d/Xbox_series_X_%2850648118708%29.jpg/183px-Xbox_series_X_%2850648118708%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/7d/Xbox_series_X_%2850648118708%29.jpg/244px-Xbox_series_X_%2850648118708%29.jpg 2x" data-file-width="3024" data-file-height="4032" /></a></div></div><div class="tsingle" style="width:124px;max-width:124px"><div class="thumbimage" style="height:162px;overflow:hidden"><a href="/wiki/File:Xbox_Series_S_with_controller_on_box.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Xbox_Series_S_with_controller_on_box.jpg/122px-Xbox_Series_S_with_controller_on_box.jpg" decoding="async" width="122" height="163" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Xbox_Series_S_with_controller_on_box.jpg/183px-Xbox_Series_S_with_controller_on_box.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Xbox_Series_S_with_controller_on_box.jpg/244px-Xbox_Series_S_with_controller_on_box.jpg 2x" data-file-width="1920" data-file-height="2560" /></a></div></div></div><div class="trow" style="display:flex"><div class="thumbcaption"><a href="/wiki/Xbox_Series_X" class="mw-redirect" title="Xbox Series X">Xbox Series X</a> on the left side and <a href="/wiki/Xbox_Series_S" class="mw-redirect" title="Xbox Series S">Xbox Series S</a> on the right side – Microsoft Gaming's latest gaming consoles</div></div></div></div> Microsoft entered the home video game console market in 2001 with release of the <a href="/wiki/Xbox_(console)" title="Xbox (console)">first-generation Xbox</a>. It since has manufactured three successive systems, as of 2023, as part of the <a href="/wiki/Xbox" title="Xbox">Xbox</a> brand. Microsoft's latest gaming hardware, the <a href="/wiki/Xbox_Series_X_and_Series_S" title="Xbox Series X and Series S">Xbox Series X</a> and <a href="/wiki/Xbox_Series_X_and_Series_S" title="Xbox Series X and Series S">Xbox Series S</a>, were released in November 2020. The Series X is a high-performance console with powerful hardware for native 4K gaming, while the Series S offers a more affordable option with a focus on digital gaming at lower resolutions.<a href="#cite_note-143">[143]</a> Xbox Series X/S consoles sold 21 million units in total by 2023.<a href="#cite_note-144">[144]</a> Phil Spencer emphasized that Microsoft Gaming is selling consoles at a loss, losing $200 per unit sold. However, Microsoft Gaming is compensating for this loss by taking a 30% cut from sales of third-party games on its platform.<a href="#cite_note-145">[145]</a><a href="#cite_note-146">[146]</a> Microsoft and Sony have been longstanding rivals in the console hardware market since 2001. The competition reached a peak during the <a href="/wiki/Seventh_generation_of_video_game_consoles" title="Seventh generation of video game consoles">seventh</a> console generation, with the <a href="/wiki/Xbox_360" title="Xbox 360">Xbox 360</a> emerging as the primary competitor to Sony's <a href="/wiki/PlayStation_3" title="PlayStation 3">PlayStation 3</a> (PS3). In the subsequent generation, Sony's <a href="/wiki/PlayStation_4" title="PlayStation 4">PlayStation 4</a> (PS4) outperformed Microsoft's <a href="/wiki/Xbox_One" title="Xbox One">Xbox One</a>, selling twice as many consoles.<a href="#cite_note-147">[147]</a> During the <a href="/wiki/Eighth_generation_of_video_game_consoles" title="Eighth generation of video game consoles">eighth generation</a> of gaming consoles, the PlayStation 4 sold 117 million units, the <a href="/wiki/Nintendo_Switch" title="Nintendo Switch">Nintendo Switch</a> sold 133 million units, and the Xbox One sold 58 million units. Sony's success is attributed to its exclusive game catalog and marketing techniques. Microsoft initially prioritized multimedia features over gaming capabilities; Sony has managed to exploit the perceptual gap. PlayStation 4 and Nintendo Switch have surpassed Xbox One due to their design and large portfolio of first-party games.<a href="#cite_note-148">[148]</a><a href="#cite_note-rawmeatcowboy-149">[149]</a> In 2017, Xbox began rethinking its tactics and placing more emphasis on exclusive content and gaming-focused methods to better compete in the market. The Xbox Series X/S consoles continued to face challenges in competing against the Nintendo Switch and <a href="/wiki/PlayStation_5" title="PlayStation 5">PlayStation 5</a> (PS5).<a href="#cite_note-150">[150]</a> The console gaming market is defined as the combined total of console hardware, console game content, and console subscriptions. As of 2023, with a 45% market share in PlayStation system hardware, games, and services, Sony remains the worldwide industry leader, followed by Nintendo with a 27.7% market share and Microsoft with a 27.3% market share.<a href="#cite_note-151">[151]</a> Sony has a 70% share of the global high-end console market, while Microsoft has a 30% market share as of 2023.<a href="#cite_note-rawmeatcowboy-149">[149]</a><a href="#cite_note-152">[152]</a> At a bilateral trade discussion between the United States and Japan, United States <a href="/wiki/United_States_Senate" title="United States Senate">senator</a> <a href="/wiki/Maria_Cantwell" title="Maria Cantwell">Maria Cantwell</a> from <a href="/wiki/Washington_(state)" title="Washington (state)">Washington</a> raised concerns regarding what she perceived as a dominant market position held by PlayStation.<a href="#cite_note-153">[153]</a> The senator specifically highlighted the perceived monopoly by PlayStation and expressed support for Xbox as a competitive alternative. During a <a href="/wiki/United_States_Senate_Committee_on_Finance" title="United States Senate Committee on Finance">Senate Finance Committee</a> hearing featuring <a href="/wiki/Office_of_the_United_States_Trade_Representative" title="Office of the United States Trade Representative">U.S. Trade Representative</a> <a href="/wiki/Katherine_Tai" title="Katherine Tai">Katherine Tai</a>, Senator Cantwell highlighted concerns about high-end game market in Japan, asserting that PlayStation holds a 98% monopoly in this sector in Japan. Cantwell expressed disapproval of what was characterized as Sony's anti-competitive behavior facilitated by exclusive deals and payments to game publishers. The senator further criticized <a href="/wiki/Fair_Trade_Commission_(Japan)" title="Fair Trade Commission (Japan)">Japan Fair Trade Commission</a> for purportedly neglecting to investigate Sony's conduct, referring to it as "exclusionary." Cantwell sought insights into how Japan aimed to establish a "level playing field" in response to these perceived issues.<a href="#cite_note-154">[154]</a> Microsoft Gaming manages numerous software services, including Xbox Game Pass, <a href="/wiki/Xbox_Cloud_Gaming" title="Xbox Cloud Gaming">Xbox Cloud Gaming</a>, <a href="/wiki/Xbox_network" title="Xbox network">Xbox Network</a>, <a href="/wiki/Microsoft_Store" title="Microsoft Store">Microsoft Store</a>, and <a href="/wiki/Battle.net" title="Battle.net">Battle.net</a>. The Xbox Network experienced substantial growth, with 120 million monthly active players as of December 2022, marking a notable increase from 46 million at the beginning of 2016.<a href="#cite_note-155">[155]</a><a href="#cite_note-156">[156]</a> By July 30, 2024, the number of monthly active players had reached 500 million following the acquisition of Activision Blizzard.<a href="#cite_note-157">[157]</a> <div class="mw-heading mw-heading4"><h4 id="Xbox_Game_Pass_and_xCloud">Xbox Game Pass and xCloud</h4>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=13" title="Edit section: Xbox Game Pass and xCloud">edit</a>]</div> Microsoft created Xbox Game Pass in 2017. Xbox Game Pass is a <a href="/wiki/Subscription_service" class="mw-redirect" title="Subscription service">subscription service</a> that offers a vast library of games for a monthly fee. This includes a mix of first-party titles, third-party games, and titles available across PC and console platforms. The service has been praised for its value and has become a significant part of Microsoft's gaming strategy.<a href="#cite_note-158">[158]</a> In 2022, Microsoft announces Xbox Game Pass surpassed 25 million subscribers.<a href="#cite_note-159">[159]</a> Microsoft Gaming is investing over $1 billion in the gaming market annually to expand the Game Pass library by bringing in third-party games.<a href="#cite_note-160">[160]</a> By February 15, 2024, the number of Xbox Game Pass subscribers reached 34 million.<a href="#cite_note-:2-50">[50]</a> Microsoft Gaming launched Xbox Cloud Gaming for <a href="/wiki/Xbox_Game_Pass_Ultimate" class="mw-redirect" title="Xbox Game Pass Ultimate">Xbox Game Pass Ultimate</a> subscribers on September 15, 2020. Xbox Cloud Gaming is Microsoft's <a href="/wiki/Cloud_gaming" title="Cloud gaming">cloud gaming</a> service designed to allow users to play high-quality video games via streaming on a variety of devices. The service uses cloud technology to enable gaming on devices such as smartphones, tablets and PCs without the need for high-end hardware. <div class="mw-heading mw-heading4"><h4 id="Film_and_TV_series_production">Film and TV series production</h4>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=14" title="Edit section: Film and TV series production">edit</a>]</div> Microsoft Gaming oversees the management and licensing of its gaming franchises to external production studios. The division has expressed that these partnerships are aimed at bringing the beloved gaming universes to a wider audience through the medium of television. Licensed completed works or those in production include the following: the <a href="/wiki/Halo_(TV_series)" title="Halo (TV series)">Halo</a> television series, produced by <a href="/wiki/Showtime_Networks" title="Showtime Networks">Showtime Networks</a> and released in 2022;<a href="#cite_note-161">[161]</a> the <a href="/wiki/Fallout_(American_TV_series)" title="Fallout (American TV series)">Fallout</a> television series, produced by <a href="/wiki/Amazon_MGM_Studios" title="Amazon MGM Studios">Amazon MGM Studios</a> and released in 2024;<a href="#cite_note-162">[162]</a> the <a href="/wiki/A_Minecraft_Movie" title="A Minecraft Movie">Minecraft</a> feature film, produced by <a href="/wiki/Warner_Bros._Pictures" title="Warner Bros. Pictures">Warner Bros.</a> with a release in 2025;<a href="#cite_note-163">[163]</a> the Minecraft animated television series, to be produced by <a href="/wiki/WildBrain_Studios" title="WildBrain Studios">WildBrain</a>;<a href="#cite_note-164">[164]</a> the Gears of War live-action feature film as well as its adult animated spin-off series, to be produced by <a href="/wiki/Netflix,_Inc." title="Netflix, Inc.">Netflix</a>;<a href="#cite_note-165">[165]</a> the Grounded animated television series, to be produced by <a href="/wiki/Bardel_Entertainment" title="Bardel Entertainment">Bardel Entertainment</a>;<a href="#cite_note-166">[166]</a> and others. <div class="mw-heading mw-heading2"><h2 id="Public_relations">Public relations</h2>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=15" title="Edit section: Public relations">edit</a>]</div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Xbox_fair_stand_Gamescom_2019_(48605721741).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Xbox_fair_stand_Gamescom_2019_%2848605721741%29.jpg/300px-Xbox_fair_stand_Gamescom_2019_%2848605721741%29.jpg" decoding="async" width="300" height="200" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Xbox_fair_stand_Gamescom_2019_%2848605721741%29.jpg/450px-Xbox_fair_stand_Gamescom_2019_%2848605721741%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Xbox_fair_stand_Gamescom_2019_%2848605721741%29.jpg/600px-Xbox_fair_stand_Gamescom_2019_%2848605721741%29.jpg 2x" data-file-width="6079" data-file-height="4053" /></a><figcaption>Xbox at <a href="/wiki/Gamescom" title="Gamescom">Gamescom</a> </figcaption></figure> <div class="mw-heading mw-heading3"><h3 id="Gaming_events_and_transparency">Gaming events and transparency</h3>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=16" title="Edit section: Gaming events and transparency">edit</a>]</div> In terms of international engagement, Microsoft Gaming has actively participated in key gaming expos worldwide. The company has been a notable presence at events such as <a href="/wiki/E3" title="E3">E3</a> and <a href="/wiki/Summer_Game_Fest" title="Summer Game Fest">Summer Game Fest</a> in the United States, <a href="/wiki/Gamescom" title="Gamescom">Gamescom</a> in Germany, <a href="/wiki/Paris_Games_Week" title="Paris Games Week">Paris Games Week</a> in France, the <a href="/wiki/Tokyo_Games_Show" class="mw-redirect" title="Tokyo Games Show">Tokyo Game Show</a> in Japan, and <a href="/wiki/CCXP" title="CCXP">CCXP</a> in Brazil.<a href="#cite_note-167">[167]</a><a href="#cite_note-168">[168]</a><a href="#cite_note-169">[169]</a> The company organizes major <a href="/wiki/Gaming_convention" title="Gaming convention">gaming conventions</a> such as <a href="/wiki/BlizzCon" title="BlizzCon">BlizzCon</a> and <a href="/wiki/QuakeCon" title="QuakeCon">QuakeCon</a>, and also have other shows, including <a href="/wiki/Xbox_Developer_Direct" title="Xbox Developer Direct">Developers Direct</a>, <a href="/wiki/Xbox_Partner_Preview" class="mw-redirect" title="Xbox Partner Preview">Xbox Partner Preview</a>, <a href="/wiki/Xbox_Games_Showcase" class="mw-redirect" title="Xbox Games Showcase">Xbox Games Showcase</a>, <a href="/wiki/Inside_Xbox" class="mw-redirect" title="Inside Xbox">Inside Xbox</a> and <a href="/wiki/X_(Xbox_show)" title="X (Xbox show)">Xbox X0</a>.<a href="#cite_note-170">[170]</a> Phil Spencer emphasized that participating in large gaming expos and maintaining transparency is essential to connect with their business partners, fans, consumers and various gaming communities, showcase their latest innovations, and engage with fans on a global scale.<a href="#cite_note-171">[171]</a> Following the troubled launch of <a href="/wiki/Redfall" title="Redfall">Redfall</a>, Phil Spencer, in an interview with <a href="/wiki/Kinda_Funny_Games" class="mw-redirect" title="Kinda Funny Games">Kinda Funny Games</a>, has apologized to the fans and pledged to provide a more robust roadmap for releasing high-quality games.<a href="#cite_note-172">[172]</a><a href="#cite_note-173">[173]</a> <div class="mw-heading mw-heading3"><h3 id="Criticism_and_controversies">Criticism and controversies</h3>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=17" title="Edit section: Criticism and controversies">edit</a>]</div> <div class="mw-heading mw-heading4"><h4 id="Monopolistic_tendencies">Monopolistic tendencies</h4>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=18" title="Edit section: Monopolistic tendencies">edit</a>]</div> Microsoft Gaming has faced criticism from video game journalists and industry observers regarding its strategic acquisitions. The company's move to acquire major gaming publishers, including the notable purchase of <a href="/wiki/ZeniMax_Media" title="ZeniMax Media">ZeniMax Media</a> and <a href="/wiki/Activision_Blizzard" title="Activision Blizzard">Activision Blizzard</a>, has sparked debates about potential monopolistic tendencies.<a href="#cite_note-174">[174]</a><a href="#cite_note-175">[175]</a> Critics argue that such acquisitions may concentrate too much power within Microsoft, raising concerns about healthy competition within the gaming industry. Various Video game journalists have criticized Microsoft Gaming of attempting to create a monopoly by acquiring two significant gaming publishers.<a href="#cite_note-176">[176]</a><a href="#cite_note-177">[177]</a> The concern centers around the potential impact on market competition, with skeptics worrying that the consolidation of major titles under one umbrella might limit choices for gamers and stifle innovation.<a href="#cite_note-178">[178]</a> <div class="mw-heading mw-heading4"><h4 id="Mismanagement_of_gaming_studios_and_layoffs">Mismanagement of gaming studios and layoffs</h4>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=19" title="Edit section: Mismanagement of gaming studios and layoffs">edit</a>]</div> There has been controversy surrounding Microsoft's mismanagement of their gaming studios. Following the failed launch of <a href="/wiki/Halo_Infinite" title="Halo Infinite">Halo Infinite</a> and <a href="/wiki/Redfall" title="Redfall">Redfall</a>, critics have started to criticize Microsoft for this issue.<a href="#cite_note-179">[179]</a><a href="#cite_note-180">[180]</a> There have been reports about <a href="/wiki/Everwild_(video_game)" title="Everwild (video game)">Everwild</a> and <a href="/wiki/Perfect_Dark_(upcoming_video_game)" title="Perfect Dark (upcoming video game)">Perfect Dark</a> also being in development hell.<a href="#cite_note-181">[181]</a><a href="#cite_note-182">[182]</a> Most of the criticism was directed at Matt Booty, President of Game Content and Studios, for his past management of Xbox Game Studios division.<a href="#cite_note-183">[183]</a> Microsoft Gaming has faced criticism on multiple occasions for video game layoffs. In 2022, <a href="/wiki/343_Industries" class="mw-redirect" title="343 Industries">343 Industries</a> lost over 60 employees due to layoffs, leading to public criticism from several former 343 Industries employees regarding Microsoft's leadership and management policies.<a href="#cite_note-184">[184]</a> In 2024, Microsoft Gaming underwent another round of layoffs, with Microsoft laying off 1,900 employees. Additionally, during this time, Microsoft canceled Blizzard Entertainment's new game Project Odyssey, which also garnered criticism from fans and journalists.<a href="#cite_note-185">[185]</a> FTC expressed concern that Microsoft's layoffs seemed inconsistent with past claims of preserving operational autonomy post-Activision Blizzard acquisition.<a href="#cite_note-186">[186]</a> Microsoft, in a statement, claimed that Activision Blizzard had already been planning to eliminate a significant number of jobs while still operating independently, and that these layoffs are unrelated to the merger.<a href="#cite_note-187">[187]</a> After several studio closures, multiple Microsoft employees and video game journalists criticized Microsoft for its decision. Dinga Bakaba, the studio head of <a href="/wiki/Arkane_Lyon" class="mw-redirect" title="Arkane Lyon">Arkane Lyon</a>, publicly criticized Microsoft Gaming executives for their decision to close several studios. He emphasized the importance of taking care of artists and entertainers in the video game industry, highlighting that their role is to create value for corporations.<a href="#cite_note-188">[188]</a> Booty was also criticized for comments he made during a town hall meeting with employees following the closures, in which he stated that Microsoft needed “smaller games that give us prestige and awards,” which many saw as hypocritical as one of the studios that Microsoft closed, <a href="/wiki/Tango_Gameworks" title="Tango Gameworks">Tango Gameworks</a>, was behind the critically acclaimed and award-winning game <a href="/wiki/Hi-Fi_Rush" title="Hi-Fi Rush">Hi-Fi Rush</a>.<a href="#cite_note-189">[189]</a> <div class="mw-heading mw-heading4"><h4 id="Toxic_work_environment">Toxic work environment</h4>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=20" title="Edit section: Toxic work environment">edit</a>]</div> In 2022, an investigation conducted by <a href="/wiki/Kotaku" title="Kotaku">Kotaku</a> revealed concerns about the studio environment at <a href="/wiki/Undead_Labs" title="Undead Labs">Undead Labs</a>, suggesting the presence of sexism within the company. The studio's new leader, Philip Holt, who succeeded Strain, and the then-Head of HR, Anne Schlosser, were both implicated in fostering this problematic culture. Following a Microsoft HR investigation, Schlosser was subsequently removed from her role. Despite her departure, the persisting toxic work environment led to a significant turnover of experienced staff. The amalgamation of these issues, coupled with a lack of a clear design direction, resulted in substantial delays in the development of State of Decay 3.<a href="#cite_note-190">[190]</a> Employees also pointed fingers at Microsoft for not promptly addressing reports of abuse, claiming that the company fell short of its diversity, equity, and inclusion objectives.<a href="#cite_note-191">[191]</a> There have also been concerns about whether Microsoft will address the toxic work environment at Activision Blizzard following the acquisition.<a href="#cite_note-192">[192]</a> Microsoft pledged to address the toxic workplace environment at Activision Blizzard after the acquisition.<a href="#cite_note-193">[193]</a> On December 16, 2023, Activision Blizzard agreed to pay approximately $54 million to settle discrimination claims brought by the <a href="/wiki/California_Civil_Rights_Department" title="California Civil Rights Department">California Civil Rights Department</a> on behalf of women employed by the company. Activision Blizzard also agreed to take steps to ensure “fair pay and promotion practices” at the company.<a href="#cite_note-194">[194]</a> On December 5, 2023, 300 <a href="/wiki/Quality_assurance" title="Quality assurance">quality assurance</a> (QA) workers at ZeniMax Media announced that they were organizing a union.<a href="#cite_note-195">[195]</a> In June 2023, Microsoft and the <a href="/wiki/Communications_Workers_of_America" title="Communications Workers of America">Communication Workers of America</a> (CWA) announced a labor neutrality agreement.<a href="#cite_note-196">[196]</a> This agreement enabled Activision Blizzard employees to freely establish a <a href="/wiki/Trade_union" title="Trade union">union</a>, and Microsoft committed to recognizing and accepting that union.<a href="#cite_note-197">[197]</a> 600 Activision QA employees became members of the Communication Workers of America on March 8, 2024, making it the largest game developer union in <a href="/wiki/North_America" title="North America">North America</a>.<a href="#cite_note-198">[198]</a> <div class="mw-heading mw-heading4"><h4 id="Multiplatform_development">Multiplatform development</h4>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=21" title="Edit section: Multiplatform development">edit</a>]</div> The decision to distribute various first-party Xbox titles on non-Xbox consoles, particularly its direct competitor the <a href="/wiki/PlayStation_5" title="PlayStation 5">PlayStation 5</a>, has been a subject of continued scrutiny since rumors first emerged of the initiative taking place internally at Microsoft in early 2024. Certain commentators have remarked upon the potential for games reaching platforms with more matured install bases and more players such as the PlayStation 5 or <a href="/wiki/Nintendo_Switch" title="Nintendo Switch">Nintendo Switch</a>, to benefit Microsoft financially with regards to simultaneously providing sufficient returns for funding future game development, as well as avoiding cost-cutting measures such as job layoffs, the likes of which the company had engaged with throughout 2024 with its gaming division.<a href="#cite_note-199">[199]</a> Speculating on the strategy, <a href="/wiki/Digital_Foundry" class="mw-redirect" title="Digital Foundry">Digital Foundry</a> editor Richard Leadbetter wrote on <a href="/wiki/Eurogamer" title="Eurogamer">Eurogamer</a> that with the acquisition of previous third-party publishers such as <a href="/wiki/Bethesda_Softworks" title="Bethesda Softworks">Bethesda Softworks</a> and <a href="/wiki/Activision_Blizzard" title="Activision Blizzard">Activision Blizzard</a>, Microsoft Gaming was already setting themselves up as "one of the largest multi-platform publishers on the market" with their established presence on PlayStation and Nintendo consoles in addition to Microsoft's ownership of <a href="/wiki/Minecraft_(franchise)" title="Minecraft (franchise)">Minecraft</a>, and that attempts to limit Xbox's addressable audience to their traditional consoles and PC was becoming increasingly unsustainable by making such developers forfeit the release of said games on other consoles.<a href="#cite_note-200">[200]</a> Oli Welsh from <a href="/wiki/Polygon_(website)" title="Polygon (website)">Polygon</a> reciprocated the speculation, also adding that in the <a href="/wiki/Ninth_generation_of_video_game_consoles" title="Ninth generation of video game consoles">ninth generation of video game consoles</a>, the <a href="/wiki/Xbox_Series_X/S" class="mw-redirect" title="Xbox Series X/S">Xbox Series X/S</a> already occupied a "distant third place" in hardware sales when compared to either of its competing platforms, and wasn't able to recapture the market share and financial viability Microsoft had previously enjoyed during the <a href="/wiki/Xbox_360" title="Xbox 360">Xbox 360</a> generation, meaning distributing their portfolio to the "tens of millions of customers" on PlayStation and Nintendo consoles was an approach to software that could prove itself more successful due to the franchises under their umbrella they could exploit. Furthermore, he cited the <a href="/wiki/Acquisition_of_Activision_Blizzard_by_Microsoft" title="Acquisition of Activision Blizzard by Microsoft">acquisition of Activision Blizzard</a> as an event that possibly reoriented Xbox's necessity for increased profits and the need to expand audiences beyond Xbox consoles and PC, particularly with retaining the strongly amassed playerbases for franchises such as <a href="/wiki/Call_of_Duty" title="Call of Duty">Call of Duty</a>, <a href="/wiki/Diablo_(series)" title="Diablo (series)">Diablo</a> and <a href="/wiki/Overwatch" title="Overwatch">Overwatch</a> among others, as opposed to limiting their reach by extending console exclusivity towards them.<a href="#cite_note-201">[201]</a> Reporting on the strategic pivot for <a href="/wiki/The_Verge" title="The Verge">The Verge</a> in February 2024, Microsoft content editor Tom Warren surmised that Xbox's plan to branch out beyond their standard three-tier console and PC and cloud gaming model to other platforms was an indicator of a lack of engagement with their content and services, particularly with regards to slowing Game Pass subscriptions and the need for the company to pursue other revenue streams such as mobile. He cited unmet growth estimates for the Xbox division during the 2022 and 2023 fiscal years, and a shift to marketing <a href="/wiki/PC_Game_Pass" class="mw-redirect" title="PC Game Pass">PC Game Pass</a> as opposed to the console service, but still noted that extending their content to consoles such as PlayStation 5 and Nintendo Switch were not going to help their "embiggening ambitions" for making Xbox widely adopted from a hardware and software standpoint.<a href="#cite_note-202">[202]</a> In contrast, criticism has been directed at Microsoft Gaming for such a strategy deincentivizing the value proposition of an Xbox console both as a competing hardware platform, as well as an intrinsic device in their ecosystem to facilitate software and services. <a href="/wiki/Windows_Central" class="mw-redirect" title="Windows Central">Windows Central</a> editor Jez Corden derided the move as an extension of Microsoft's wider history of devaluing other in-house hardware projects such as the <a href="/wiki/Microsoft_Surface" title="Microsoft Surface">Surface</a> line and <a href="/wiki/Windows_Phone" title="Windows Phone">Windows Phone</a>, namely in that potentially moving premier first-party franchises outside Xbox platforms threatened to eliminate any reason for investing in Xbox hardware, while simultaneously empowering their competitors, and stagnating their acquisition of users for both their console, and associated services such as <a href="/wiki/Xbox_Game_Pass" title="Xbox Game Pass">Xbox Game Pass</a> and <a href="/wiki/Xbox_Cloud_Gaming" title="Xbox Cloud Gaming">Xbox Cloud Gaming</a>.<a href="#cite_note-203">[203]</a> He also anticipated that Xbox transitioning towards a third-party publishing model would leave <a href="/wiki/PlayStation" title="PlayStation">PlayStation</a> without any substantial competition in the premium console space, allowing them to exercise their control over the gaming market by taking larger profits from third-party games on their consoles and promoting platform consolidation for consumers and developers.<a href="#cite_note-204">[204]</a> Writing for <a href="/wiki/Medium_(website)" title="Medium (website)">Medium</a>, Zack Daniels similarly expressed disillusionment towards Xbox's plans, commenting that such action taking place would also undermine their prior affirmed stances on game exclusivity that were reiterated throughout the Xbox One and Xbox Series X/S console cycles, particularly with regards to securing games such as <a href="/wiki/Starfield_(video_game)" title="Starfield (video game)">Starfield</a> and <a href="/wiki/Senua%27s_Saga:_Hellblade_II" title="Senua's Saga: Hellblade II">Senua's Saga: Hellblade II</a> as marquee console exclusives for driving hardware and service engagement.<a href="#cite_note-205">[205]</a> Former <a href="/wiki/Blizzard_Entertainment" title="Blizzard Entertainment">Blizzard Entertainment</a> CEO Mike Ybarra responded to a fan inquiry on <a href="/wiki/Twitter" title="Twitter">Twitter / X</a> regarding the differing approaches to platform exclusivity between <a href="/wiki/Sony_Interactive_Entertainment" title="Sony Interactive Entertainment">Sony Interactive Entertainment</a> and Microsoft Gaming in light of their strategic pivot and Phil Spencer's comments about industry shifts in game distribution, suggesting that console exclusive games were to remain the key factor in a successful games platform, and that platform holders like Microsoft were pushing a "narrative that fits for them."<a href="#cite_note-206">[206]</a> The announcement of the <a href="/wiki/MachineGames" title="MachineGames">MachineGames</a> title <a href="/wiki/Indiana_Jones_and_the_Great_Circle" title="Indiana Jones and the Great Circle">Indiana Jones and the Great Circle</a> (2024) launching on PlayStation 5 after a period of timed exclusivity on Xbox Series X/S and PC was met with particularly divisive reactions due to its original confirmation as an Xbox console exclusive,<a href="#cite_note-207">[207]</a> as Microsoft Gaming had amended the contract terms with IP holder <a href="/wiki/Lucasfilm" title="Lucasfilm">Lucasfilm</a> to initially exclude a PlayStation 5 release after their acquisition of MachineGames alongside other Bethesda studios in 2021.<a href="#cite_note-208">[208]</a> Ben Kerry from <a href="/wiki/Pure_Xbox" class="mw-redirect" title="Pure Xbox">Pure Xbox</a> wrote that announcing a PlayStation 5 version of an Xbox first-party game that had been marketed as exclusive up to that point removed any interest in potential new customers investing in Xbox's hardware platform or ecosystem, and remarked that there wasn't much initiative within Microsoft to promote Indiana Jones as an Xbox-associated game first and foremost outside its attachment to Game Pass.<a href="#cite_note-209">[209]</a> <a href="/wiki/GamesIndustry" class="mw-redirect" title="GamesIndustry">GamesIndustry</a> contributing editor Rob Fahey weighed in on the decision, noting the non-traditional way in which the exclusivity margins were detailed by confirming an additional platform before the launch of the game on its target hardware, and concluding that Microsoft informing the public of the game's limited window of exclusivity before the game's release significantly dampens the prospect of the title faring financially well on its primary systems, while hypothesizing that Microsoft did not care about such effects occurring to Xbox console sales during The Great Circle's launch, as it illustrated a more affirmed transition period towards third-party publishing from the onset.<a href="#cite_note-210">[210]</a> Following up on Windows Central, Jez Corden critiqued the move by describing it as "a masterclass in bad product marketing", framing Microsoft's way of providing potentially impactful news to Xbox customers as dismantling the goodwill the company had fought to recuperate following the launch reception of Xbox One in 2013, and lamenting that it gave off the impression the Xbox console was "on the lowest rung of Microsoft's priority list."<a href="#cite_note-211">[211]</a> <div class="mw-heading mw-heading2"><h2 id="Corporate_structure">Corporate structure</h2>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=22" title="Edit section: Corporate structure">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/List_of_Microsoft_Gaming_studios" title="List of Microsoft Gaming studios">List of Microsoft Gaming studios</a></div> Microsoft Gaming has a major global presence and studios located across the world. Globally, Microsoft owns 40 studios and employs over 20,100 people.<a href="#cite_note-212">[212]</a> While the majority of Microsoft's gaming activities are based in the <a href="/wiki/United_States" title="United States">United States</a>, the company has strategically expanded its reach internationally. This global approach allows Microsoft to collaborate with diverse talent and develop a wide range of gaming experiences for a global audience. In addition to the United States, Microsoft has established and acquired studios in various countries such as <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>, <a href="/wiki/Canada" title="Canada">Canada</a>, <a href="/wiki/Sweden" title="Sweden">Sweden</a>, <a href="/wiki/France" title="France">France</a>, <a href="/wiki/Spain" title="Spain">Spain</a>, <a href="/wiki/Mexico" title="Mexico">Mexico</a>, <a href="/wiki/Germany" title="Germany">Germany</a>, <a href="/wiki/Poland" title="Poland">Poland</a>, <a href="/wiki/China" title="China">China</a>, <a href="/wiki/Japan" title="Japan">Japan</a>, <a href="/wiki/Republic_of_Ireland" title="Republic of Ireland">Ireland</a>, <a href="/wiki/Malta" title="Malta">Malta</a>, and <a href="/wiki/Australia" title="Australia">Australia</a>, contributing to the company's status as a key player in the worldwide gaming industry.<a href="#cite_note-213">[213]</a> In the United Kingdom alone, Microsoft Gaming owns four video game development studios and employs over 1,000 people. <a href="/wiki/Playground_Games" title="Playground Games">Playground Games</a>, <a href="/wiki/Rare_(company)" title="Rare (company)">Rare</a>, <a href="/wiki/Ninja_Theory" title="Ninja Theory">Ninja Theory</a>, and <a href="/wiki/King_(company)" title="King (company)">King</a> are among the studios owned by Microsoft in the UK.<a href="#cite_note-214">[214]</a> In Canada, Microsoft Gaming owns five video game studios, including <a href="/wiki/The_Coalition_(company)" title="The Coalition (company)">The Coalition</a> and <a href="/wiki/Beenox" title="Beenox">Beenox</a>, making it one of the largest video game employers in the country, alongside <a href="/wiki/Electronic_Arts" title="Electronic Arts">Electronic Arts</a> and <a href="/wiki/Ubisoft" title="Ubisoft">Ubisoft</a>.<a href="#cite_note-215">[215]</a> <table class="wikitable plainrowheaders"> <tbody><tr> <th scope="col" colspan="3">Microsoft Gaming </th></tr> <tr> <th><a href="/wiki/Xbox_Game_Studios" title="Xbox Game Studios">Xbox Game Studios</a> </th> <th><a href="/wiki/ZeniMax_Media" title="ZeniMax Media">ZeniMax Media</a> </th> <th><a href="/wiki/Activision_Blizzard" title="Activision Blizzard">Activision Blizzard</a> </th></tr> <tr> <td style="vertical-align: top;"> <ul><li><a href="/wiki/The_Coalition_(company)" title="The Coalition (company)">The Coalition</a></li> <li><a href="/wiki/Compulsion_Games" title="Compulsion Games">Compulsion Games</a></li> <li><a href="/wiki/Double_Fine" title="Double Fine">Double Fine</a></li> <li><a href="/wiki/Halo_Studios" title="Halo Studios">Halo Studios</a></li> <li><a href="/wiki/The_Initiative_(company)" title="The Initiative (company)">The Initiative</a></li> <li><a href="/wiki/InXile_Entertainment" title="InXile Entertainment">inXile Entertainment</a></li> <li><a href="/wiki/Mojang_Studios" title="Mojang Studios">Mojang Studios</a></li> <li><a href="/wiki/Ninja_Theory" title="Ninja Theory">Ninja Theory</a></li> <li><a href="/wiki/Obsidian_Entertainment" title="Obsidian Entertainment">Obsidian Entertainment</a></li> <li><a href="/wiki/Playground_Games" title="Playground Games">Playground Games</a></li> <li><a href="/wiki/Rare_(company)" title="Rare (company)">Rare</a></li> <li><a href="/wiki/Turn_10_Studios" title="Turn 10 Studios">Turn 10 Studios</a></li> <li><a href="/wiki/Undead_Labs" title="Undead Labs">Undead Labs</a></li> <li><a href="/wiki/World%27s_Edge" title="World's Edge">World's Edge</a></li> <li>Xbox Game Studios Publishing</li></ul> </td> <td style="vertical-align: top;"> <ul><li><a href="/wiki/Arkane_Studios" title="Arkane Studios">Arkane Studios</a></li> <li><a href="/wiki/Bethesda_Softworks" title="Bethesda Softworks">Bethesda Softworks</a> <ul><li><a href="/wiki/Bethesda_Game_Studios" title="Bethesda Game Studios">Bethesda Game Studios</a></li></ul></li> <li><a href="/wiki/Id_Software" title="Id Software">id Software</a></li> <li><a href="/wiki/MachineGames" title="MachineGames">MachineGames</a></li> <li><a href="/wiki/ZeniMax_Online_Studios" title="ZeniMax Online Studios">ZeniMax Online Studios</a></li></ul> </td> <td style="vertical-align: top;"> <dl><dt><dl><dt><a href="/wiki/Activision" title="Activision">Activision</a></dt></dl></dt></dl> <ul><li>Activision Shanghai Studio</li> <li><a href="/wiki/Beenox" title="Beenox">Beenox</a></li> <li><a href="/wiki/Demonware" title="Demonware">Demonware</a></li> <li>Digital Legends Entertainment</li> <li>Elsewhere Entertainment</li> <li><a href="/wiki/High_Moon_Studios" title="High Moon Studios">High Moon Studios</a></li> <li><a href="/wiki/Infinity_Ward" title="Infinity Ward">Infinity Ward</a></li> <li><a href="/wiki/Raven_Software" title="Raven Software">Raven Software</a></li> <li><a href="/wiki/Sledgehammer_Games" title="Sledgehammer Games">Sledgehammer Games</a></li> <li>Solid State Studios</li> <li><a href="/wiki/Treyarch" title="Treyarch">Treyarch</a></li></ul> <dl><dt><dl><dt><a href="/wiki/Blizzard_Entertainment" title="Blizzard Entertainment">Blizzard Entertainment</a></dt> <dt><a href="/wiki/King_(company)" title="King (company)">King</a></dt></dl></dt></dl> </td></tr></tbody></table> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=23" title="Edit section: See also">edit</a>]</div> <ul><li><a href="/wiki/Games_for_Windows" title="Games for Windows">Games for Windows</a></li> <li><a href="/wiki/List_of_mergers_and_acquisitions_by_Microsoft" title="List of mergers and acquisitions by Microsoft">List of mergers and acquisitions by Microsoft</a></li> <li><a href="/wiki/List_of_games_included_with_Windows#Microsoft_Casual_Games" title="List of games included with Windows">Microsoft Casual Games</a></li> <li><a href="/wiki/Video_games_in_the_United_States" title="Video games in the United States">Video games in the United States</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2>[<a href="/w/index.php?title=Microsoft_Gaming&action=edit&section=24" title="Edit section: References">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output 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Retrieved February 21, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Reuters&rft.atitle=Microsoft+signs+10-year+deal+with+Spain%27s+Nware+after+UK+blocks+Activision+bid&rft.date=2023-04-28&rft_id=https%3A%2F%2Fwww.reuters.com%2Ftechnology%2Fmicrosoft-signs-10-year-deal-with-spains-nware-after-uk-blocks-activision-bid-2023-04-28%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-29"><a href="#cite_ref-29">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theverge.com/2023/10/13/23915780/ubisoft-activision-blizzard-microsoft-cloud-gaming-rights-deal-explained">"Ubisoft and Activision Blizzard's deal for cloud gaming rights, explained"</a>. The Verge. October 13, 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231123055240/https://www.theverge.com/2023/10/13/23915780/ubisoft-activision-blizzard-microsoft-cloud-gaming-rights-deal-explained">Archived</a> from the original on November 23, 2023. Retrieved November 25, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Ubisoft+and+Activision+Blizzard%27s+deal+for+cloud+gaming+rights%2C+explained&rft.date=2023-10-13&rft_id=https%3A%2F%2Fwww.theverge.com%2F2023%2F10%2F13%2F23915780%2Fubisoft-activision-blizzard-microsoft-cloud-gaming-rights-deal-explained&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-30"><a href="#cite_ref-30">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSECURITIES_AND_EXCHANGE_COMMISSION2024" class="citation web cs1">SECURITIES AND EXCHANGE COMMISSION, UNITED STATES (January 30, 2024). <a rel="nofollow" class="external text" href="https://microsoft.gcs-web.com/node/32336/html">"MICROSOFT FORM 10-Q"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=MICROSOFT+FORM+10-Q&rft.date=2024-01-30&rft.aulast=SECURITIES+AND+EXCHANGE+COMMISSION&rft.aufirst=UNITED+STATES&rft_id=https%3A%2F%2Fmicrosoft.gcs-web.com%2Fnode%2F32336%2Fhtml&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-31"><a href="#cite_ref-31">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLombardo2022" class="citation news cs1">Lombardo, Cara (January 18, 2022). <a rel="nofollow" class="external text" href="https://www.wsj.com/articles/microsoft-to-buy-activision-blizzard-games-11642512435">"Microsoft to Buy Activision Blizzard in All-Cash Deal Valued at $75 Billion"</a>. 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Retrieved January 30, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=WSJ&rft.atitle=Microsoft+to+Buy+Activision+Blizzard+in+All-Cash+Deal+Valued+at+%2475+Billion&rft.date=2022-01-18&rft.aulast=Lombardo&rft.aufirst=Cara&rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fmicrosoft-to-buy-activision-blizzard-games-11642512435&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-32"><a href="#cite_ref-32">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFScott2022" class="citation web cs1">Scott, Kevin (June 1, 2022). <a rel="nofollow" class="external text" href="https://www.microsoft.com/en-us/behind-the-tech/phil-spencer-ceo-microsoft-gaming">"Behind the Tech with Phil Spencer: CEO, Microsoft Gaming"</a>. Microsoft. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231213115846/https://www.microsoft.com/en-us/behind-the-tech/phil-spencer-ceo-microsoft-gaming">Archived</a> from the original on December 13, 2023. Retrieved December 13, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Microsoft&rft.atitle=Behind+the+Tech+with+Phil+Spencer%3A+CEO%2C+Microsoft+Gaming&rft.date=2022-06-01&rft.aulast=Scott&rft.aufirst=Kevin&rft_id=https%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fbehind-the-tech%2Fphil-spencer-ceo-microsoft-gaming&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-33"><a href="#cite_ref-33">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFKovach2022" class="citation web cs1">Kovach, Steve (January 18, 2022). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2022/01/18/microsoft-to-buy-activision.html">"Microsoft to buy Activision in $68.7 billion all-cash deal"</a>. CNBC. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220118154835/https://www.cnbc.com/2022/01/18/microsoft-to-buy-activision.html">Archived</a> from the original on January 18, 2022. Retrieved November 14, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNBC&rft.atitle=Microsoft+to+buy+Activision+in+%2468.7+billion+all-cash+deal&rft.date=2022-01-18&rft.aulast=Kovach&rft.aufirst=Steve&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2022%2F01%2F18%2Fmicrosoft-to-buy-activision.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-34"><a href="#cite_ref-34">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.videogameschronicle.com/news/microsoft-has-officially-completed-its-acquisition-of-activision-blizzard/">"Microsoft has officially completed its acquisition of Activision Blizzard"</a>. VGC. October 13, 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231013193432/https://www.videogameschronicle.com/news/microsoft-has-officially-completed-its-acquisition-of-activision-blizzard/">Archived</a> from the original on October 13, 2023. Retrieved November 14, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=VGC&rft.atitle=Microsoft+has+officially+completed+its+acquisition+of+Activision+Blizzard&rft.date=2023-10-13&rft_id=https%3A%2F%2Fwww.videogameschronicle.com%2Fnews%2Fmicrosoft-has-officially-completed-its-acquisition-of-activision-blizzard%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-35"><a href="#cite_ref-35">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://news.microsoft.com/wp-content/uploads/prod/sites/653/2023/10/Phil-Spencer-Bio.pdf">"Phil Spencer biography"</a> (PDF). Microsoft. October 28, 2023. 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GamingBolt. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230422132925/https://gamingbolt.com/bethesda-quietly-acquired-nemesys-games-last-year-now-zenimax-online-studios-hungary">Archived</a> from the original on April 22, 2023. Retrieved February 7, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=GamingBolt&rft.atitle=Bethesda+Quietly+Acquired+Nemesys+Games+Last+Year%2C+Now+ZeniMax+Online+Studios+Hungary&rft_id=https%3A%2F%2Fgamingbolt.com%2Fbethesda-quietly-acquired-nemesys-games-last-year-now-zenimax-online-studios-hungary&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-37"><a href="#cite_ref-37">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWarren2023" class="citation web cs1">Warren, Tom (October 26, 2023). <a rel="nofollow" class="external text" href="https://www.theverge.com/2023/10/26/23933049/microsoft-reorg-xbox-marketing-ai-leadership-changes">"Microsoft reorgs its Xbox and marketing teams to prepare for an AI and gaming future"</a>. The Verge. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231113195754/https://www.theverge.com/2023/10/26/23933049/microsoft-reorg-xbox-marketing-ai-leadership-changes">Archived</a> from the original on November 13, 2023. Retrieved November 14, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Microsoft+reorgs+its+Xbox+and+marketing+teams+to+prepare+for+an+AI+and+gaming+future&rft.date=2023-10-26&rft.aulast=Warren&rft.aufirst=Tom&rft_id=https%3A%2F%2Fwww.theverge.com%2F2023%2F10%2F26%2F23933049%2Fmicrosoft-reorg-xbox-marketing-ai-leadership-changes&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-38"><a href="#cite_ref-38">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFCapoot2023" class="citation web cs1">Capoot, Ashley (December 20, 2023). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2023/12/20/activision-blizzard-ceo-bobby-kotick-to-step-down.html">"Activision Blizzard CEO Bobby Kotick to step down at the end of the year"</a>. CNBC. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231220183304/https://www.cnbc.com/2023/12/20/activision-blizzard-ceo-bobby-kotick-to-step-down.html">Archived</a> from the original on December 20, 2023. Retrieved December 20, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNBC&rft.atitle=Activision+Blizzard+CEO+Bobby+Kotick+to+step+down+at+the+end+of+the+year&rft.date=2023-12-20&rft.aulast=Capoot&rft.aufirst=Ashley&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2023%2F12%2F20%2Factivision-blizzard-ceo-bobby-kotick-to-step-down.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-39"><a href="#cite_ref-39">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFParrish2023" class="citation web cs1">Parrish, Ash (October 13, 2023). <a rel="nofollow" class="external text" href="https://www.theverge.com/2023/10/13/23915559/activision-blizzard-ceo-steps-down-kotick-microsoft">"Bobby Kotick will stay at Activision Blizzard until the end of 2023"</a>. The Verge. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231205205330/https://www.theverge.com/2023/10/13/23915559/activision-blizzard-ceo-steps-down-kotick-microsoft">Archived</a> from the original on December 5, 2023. Retrieved February 27, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Bobby+Kotick+will+stay+at+Activision+Blizzard+until+the+end+of+2023&rft.date=2023-10-13&rft.aulast=Parrish&rft.aufirst=Ash&rft_id=https%3A%2F%2Fwww.theverge.com%2F2023%2F10%2F13%2F23915559%2Factivision-blizzard-ceo-steps-down-kotick-microsoft&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-40"><a href="#cite_ref-40">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFYoungpublished2023" class="citation web cs1">Young, Jennifer; published, Jez Corden (December 30, 2023). <a rel="nofollow" class="external text" href="https://www.windowscentral.com/gaming/xbox/bobby-kotick-leaves-microsoft-and-activision">"As Bobby Kotick leaves Microsoft and Activision for good, ex-employees recall how Kotick once threatened to 'have an employee killed'"</a>. Windows Central. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240227223302/https://www.windowscentral.com/gaming/xbox/bobby-kotick-leaves-microsoft-and-activision">Archived</a> from the original on February 27, 2024. Retrieved February 27, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Windows+Central&rft.atitle=As+Bobby+Kotick+leaves+Microsoft+and+Activision+for+good%2C+ex-employees+recall+how+Kotick+once+threatened+to+%27have+an+employee+killed%27&rft.date=2023-12-30&rft.aulast=Young&rft.aufirst=Jennifer&rft.au=published%2C+Jez+Corden&rft_id=https%3A%2F%2Fwww.windowscentral.com%2Fgaming%2Fxbox%2Fbobby-kotick-leaves-microsoft-and-activision&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-41"><a href="#cite_ref-41">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFParrish2023" class="citation web cs1">Parrish, Ash (December 20, 2023). <a rel="nofollow" class="external text" href="https://www.theverge.com/2023/12/20/24009129/microsoft-gaming-xbox-phil-spencer-bobby-kotick-activision-leadership-changes">"Microsoft announces more Xbox leadership changes as Activision's Bobby Kotick departs"</a>. The Verge. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240114153139/https://www.theverge.com/2023/12/20/24009129/microsoft-gaming-xbox-phil-spencer-bobby-kotick-activision-leadership-changes">Archived</a> from the original on January 14, 2024. Retrieved December 21, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Microsoft+announces+more+Xbox+leadership+changes+as+Activision%27s+Bobby+Kotick+departs&rft.date=2023-12-20&rft.aulast=Parrish&rft.aufirst=Ash&rft_id=https%3A%2F%2Fwww.theverge.com%2F2023%2F12%2F20%2F24009129%2Fmicrosoft-gaming-xbox-phil-spencer-bobby-kotick-activision-leadership-changes&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-42"><a href="#cite_ref-42">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://finance.yahoo.com/news/microsoft-cutting-1-900-gaming-144512966.html">"Microsoft cutting 1,900 gaming staff in post-Activision Blizzard deal layoff round"</a>. Yahoo Finance. January 25, 2024. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240125202501/https://finance.yahoo.com/news/microsoft-cutting-1-900-gaming-144512966.html">Archived</a> from the original on January 25, 2024. Retrieved January 25, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Yahoo+Finance&rft.atitle=Microsoft+cutting+1%2C900+gaming+staff+in+post-Activision+Blizzard+deal+layoff+round&rft.date=2024-01-25&rft_id=https%3A%2F%2Ffinance.yahoo.com%2Fnews%2Fmicrosoft-cutting-1-900-gaming-144512966.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-43"><a href="#cite_ref-43">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.videogameschronicle.com/news/blizzards-president-and-chief-design-officer-are-leaving-and-its-survival-game-has-been-cancelled/">"Blizzard's president and chief design officer are leaving, and its survival game has been cancelled"</a>. VGC. January 25, 2024. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240227224147/https://www.videogameschronicle.com/news/blizzards-president-and-chief-design-officer-are-leaving-and-its-survival-game-has-been-cancelled/">Archived</a> from the original on February 27, 2024. Retrieved February 27, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=VGC&rft.atitle=Blizzard%27s+president+and+chief+design+officer+are+leaving%2C+and+its+survival+game+has+been+cancelled&rft.date=2024-01-25&rft_id=https%3A%2F%2Fwww.videogameschronicle.com%2Fnews%2Fblizzards-president-and-chief-design-officer-are-leaving-and-its-survival-game-has-been-cancelled%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-44"><a href="#cite_ref-44">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWebster2024" class="citation web cs1">Webster, Andrew (January 25, 2024). <a rel="nofollow" class="external text" href="https://www.theverge.com/2024/1/25/24050297/blizzard-survival-game-cancelled-layoffs">"Blizzard cancels survival game following layoffs"</a>. 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The Motley Fool. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231108102418/https://www.fool.com/investing/2023/10/18/microsoft-waste-69-billion-activision-blizzard/">Archived</a> from the original on November 8, 2023. Retrieved November 14, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Motley+Fool&rft.atitle=Did+Microsoft+Waste+%2469+Billion+on+Activision+Blizzard%3F&rft.date=2023-10-18&rft.aulast=Ballard&rft.aufirst=John&rft_id=https%3A%2F%2Fwww.fool.com%2Finvesting%2F2023%2F10%2F18%2Fmicrosoft-waste-69-billion-activision-blizzard%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-113"><a href="#cite_ref-113">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://www.famitsu.com/news/202310/31321751.html">"【VIPインタビュー】マイクロソフトフィル・スペンサー氏「Xboxとは、マルチデバイスで遊べるプレイヤーのコミュニティー」 | ゲーム・エンタメ最新情報のファミ通.com"</a>. ファミ通.com (in Japanese). October 31, 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231126162703/https://www.famitsu.com/news/202310/31321751.html">Archived</a> from the original on November 26, 2023. Retrieved November 26, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=%E3%83%95%E3%82%A1%E3%83%9F%E9%80%9A.com&rft.atitle=%E3%80%90VIP%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%93%E3%83%A5%E3%83%BC%E3%80%91%E3%83%9E%E3%82%A4%E3%82%AF%E3%83%AD%E3%82%BD%E3%83%95%E3%83%88+%E3%83%95%E3%82%A3%E3%83%AB%E3%83%BB%E3%82%B9%E3%83%9A%E3%83%B3%E3%82%B5%E3%83%BC%E6%B0%8F%E3%80%8CXbox%E3%81%A8%E3%81%AF%E3%80%81%E3%83%9E%E3%83%AB%E3%83%81%E3%83%87%E3%83%90%E3%82%A4%E3%82%B9%E3%81%A7%E9%81%8A%E3%81%B9%E3%82%8B%E3%83%97%E3%83%AC%E3%82%A4%E3%83%A4%E3%83%BC%E3%81%AE%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%83%86%E3%82%A3%E3%83%BC%E3%80%8D+%7C+%E3%82%B2%E3%83%BC%E3%83%A0%E3%83%BB%E3%82%A8%E3%83%B3%E3%82%BF%E3%83%A1%E6%9C%80%E6%96%B0%E6%83%85%E5%A0%B1%E3%81%AE%E3%83%95%E3%82%A1%E3%83%9F%E9%80%9A.com&rft.date=2023-10-31&rft_id=https%3A%2F%2Fwww.famitsu.com%2Fnews%2F202310%2F31321751.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-114"><a href="#cite_ref-114">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.gamespot.com/articles/microsoft-now-claims-its-actually-serious-about-releasing-four-first-party-games-every-year/1100-6517226/">"Microsoft Now Claims It's Actually Serious About Releasing Four First-Party Games Every Year"</a>. GameSpot. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240228015526/https://www.gamespot.com/articles/microsoft-now-claims-its-actually-serious-about-releasing-four-first-party-games-every-year/1100-6517226/">Archived</a> from the original on February 28, 2024. Retrieved February 28, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=GameSpot&rft.atitle=Microsoft+Now+Claims+It%27s+Actually+Serious+About+Releasing+Four+First-Party+Games+Every+Year&rft_id=https%3A%2F%2Fwww.gamespot.com%2Farticles%2Fmicrosoft-now-claims-its-actually-serious-about-releasing-four-first-party-games-every-year%2F1100-6517226%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-115"><a href="#cite_ref-115">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.tweaktown.com/news/91340/phil-spencer-wont-force-xbox-devs-to-make-sequels-believes-in-creative-freedom/index.html">"Phil Spencer won't force Xbox devs to make sequels, believes in creative freedom"</a>. TweakTown. May 4, 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231226043657/https://www.tweaktown.com/news/91340/phil-spencer-wont-force-xbox-devs-to-make-sequels-believes-in-creative-freedom/index.html">Archived</a> from the original on December 26, 2023. Retrieved December 26, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=TweakTown&rft.atitle=Phil+Spencer+won%27t+force+Xbox+devs+to+make+sequels%2C+believes+in+creative+freedom&rft.date=2023-05-04&rft_id=https%3A%2F%2Fwww.tweaktown.com%2Fnews%2F91340%2Fphil-spencer-wont-force-xbox-devs-to-make-sequels-believes-in-creative-freedom%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-116"><a href="#cite_ref-116">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation audio-visual cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=cgxuEV8xqEM">Phil Spencer on Activision Blizzard King + Xbox | Official Xbox Podcast</a>. October 17, 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231111184719/https://www.youtube.com/watch?v=cgxuEV8xqEM">Archived</a> from the original on November 11, 2023. Retrieved December 26, 2023 – via <a href="/wiki/YouTube" title="YouTube">YouTube</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Phil+Spencer+on+Activision+Blizzard+King+%2B+Xbox+%7C+Official+Xbox+Podcast&rft.date=2023-10-17&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DcgxuEV8xqEM&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-117"><a href="#cite_ref-117">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFPeters2023" class="citation web cs1">Peters, Jay (November 6, 2023). <a rel="nofollow" class="external text" href="https://www.theverge.com/2023/11/6/23949086/blizzard-president-mike-ybarra-new-era-xbox-microsoft-blizzcon-2023">"Blizzard's president on the studio's "new era" under Xbox"</a>. The Verge. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231226043657/https://www.theverge.com/2023/11/6/23949086/blizzard-president-mike-ybarra-new-era-xbox-microsoft-blizzcon-2023">Archived</a> from the original on December 26, 2023. Retrieved December 26, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Blizzard%27s+president+on+the+studio%27s+%22new+era%22+under+Xbox&rft.date=2023-11-06&rft.aulast=Peters&rft.aufirst=Jay&rft_id=https%3A%2F%2Fwww.theverge.com%2F2023%2F11%2F6%2F23949086%2Fblizzard-president-mike-ybarra-new-era-xbox-microsoft-blizzcon-2023&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-118"><a href="#cite_ref-118">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWilliams2020" class="citation web cs1">Williams, Callum (October 18, 2020). <a rel="nofollow" class="external text" href="https://gamerant.com/new-banjo-kazooie-conker-games-xbox-series-x/">"Phil Spencer Says It's Up to Rare To Make New Banjo-Kazooie and Conker Games"</a>. Game Rant. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240324110323/https://gamerant.com/new-banjo-kazooie-conker-games-xbox-series-x/">Archived</a> from the original on March 24, 2024. 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Game Rant. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240718085703/https://gamerant.com/xbox-activision-blizzard-playstation-response-fps-needed-killzone-resistance/">Archived</a> from the original on July 18, 2024. 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Retrieved November 19, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=TweakTown&rft.atitle=Xbox+is+making+big+power+plays+for+RPG+dominance&rft.date=2021-01-10&rft_id=https%3A%2F%2Fwww.tweaktown.com%2Fnews%2F77218%2Fxbox-is-making-big-power-plays-for-rpg-dominance%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-121"><a href="#cite_ref-121">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBaileyReilly2023" class="citation web cs1">Bailey, Kat; Reilly, Luke (September 7, 2023). <a rel="nofollow" class="external text" href="https://www.ign.com/articles/starfield-biggest-bethesda-rpg-of-all-time">"Starfield Is Officially the Biggest Bethesda Game Launch of All Time"</a>. 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Retrieved January 7, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Polygon&rft.atitle=Forza+Horizon+5%27s+high-speed+feast+is+bigger+than+the+heartiest+appetite&rft.date=2021-11-04&rft.aulast=Good&rft.aufirst=Owen+S.&rft_id=https%3A%2F%2Fwww.polygon.com%2Freviews%2F22762645%2Fforza-horizon-5-review-xbox-game-pass-series-x-pc&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-124"><a href="#cite_ref-124">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBrowning2022" class="citation news cs1">Browning, Kellen (January 19, 2022). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2022/01/19/technology/microsoft-activision-games.html">"It's Not Complicated. Microsoft Wants Activision for Its Games"</a>. The New York Times. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0362-4331">0362-4331</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231119172027/https://www.nytimes.com/2022/01/19/technology/microsoft-activision-games.html">Archived</a> from the original on November 19, 2023. 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November 17, 2013. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220701152720/https://www.eurogamer.net/why-xbox-failed-in-japan">Archived</a> from the original on July 1, 2022. Retrieved November 19, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Eurogamer.net&rft.atitle=Why+Xbox+failed+in+Japan&rft.date=2013-11-17&rft_id=https%3A%2F%2Fwww.eurogamer.net%2Fwhy-xbox-failed-in-japan&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-126"><a href="#cite_ref-126">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFCardy2023" class="citation web cs1">Cardy, Simon (October 20, 2023). <a rel="nofollow" class="external text" href="https://www.ign.com/articles/spider-man-2-proves-playstation-is-still-king-of-story-driven-games">"Spider-Man 2 Proves PlayStation is Still King of Story-Driven Games"</a>. 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Retrieved November 15, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Xbox+Series+X+and+S%3A+everything+you+need+to+know+about+the+next+gen+of+Xbox&rft.date=2020-09-14&rft.aulast=Porter&rft.aufirst=Jon&rft_id=https%3A%2F%2Fwww.theverge.com%2F21432635%2Fxbox-series-x-s-release-date-news-price-features-specs-hardware-games&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-144"><a href="#cite_ref-144">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://gamingbolt.com/xbox-series-x-s-has-sold-21-million-units-xbox-one-at-58-million-as-per-microsoft-brazil-presentation">"Xbox Series X/S Has Sold 21 Million Units, Xbox One at 58 Million, as Per Microsoft Brazil Presentation"</a>. 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Retrieved December 12, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Windows+Central&rft.atitle=Matt+Booty+of+Xbox+Game+Studios+addresses+Redfall%27s+launch+and+fan+expectations&rft.date=2023-06-13&rft.au=Miles+Dompier&rft_id=https%3A%2F%2Fwww.windowscentral.com%2Fgaming%2Fmatt-booty-of-xbox-game-studios-addresses-redfalls-launch-and-fan-expectations&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-184"><a href="#cite_ref-184">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFupdated2023" class="citation web cs1">updated, Brendan Lowry last (January 19, 2023). <a rel="nofollow" class="external text" href="https://www.windowscentral.com/gaming/former-343i-devs-respond-to-microsoft-layoffs-they-set-halo-up-for-failure">"Former 343i devs respond to Microsoft layoffs: 'They set Halo up for failure' (Update)"</a>. 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February 8, 2024. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240208183004/https://www.videogameschronicle.com/news/microsoft-replies-to-the-ftcs-complaint-about-layoffs-says-activision-was-already-planning-job-cuts/">Archived</a> from the original on February 8, 2024. 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Retrieved August 27, 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Windows+Central&rft.atitle=Phil+Spencer%3A+%22We+have+more+Xbox+console+players+than+ever%2C%22+as+fans+question+Microsoft%27s+multi-platform+strategy&rft.date=2024-08-21&rft.aulast=Corden&rft.aufirst=Jez&rft_id=https%3A%2F%2Fwww.windowscentral.com%2Fgaming%2Fxbox%2Fphil-spencer-we-have-more-xbox-console-players-than-ever-as-fans-question-microsofts-multi-platform-strategy&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-212"><a href="#cite_ref-212">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFObedkov2023" class="citation web cs1">Obedkov, Evgeny (October 20, 2023). <a rel="nofollow" class="external text" href="https://gameworldobserver.com/2023/10/20/xbox-studios-list-microsoft-gaming-activision-blizzard-bethesda">"40 studios to rule them all: inside Microsoft Gaming divisions post-Activision Blizzard deal"</a>. Game World Observer. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231121082211/https://gameworldobserver.com/2023/10/20/xbox-studios-list-microsoft-gaming-activision-blizzard-bethesda">Archived</a> from the original on November 21, 2023. Retrieved November 20, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Game+World+Observer&rft.atitle=40+studios+to+rule+them+all%3A+inside+Microsoft+Gaming+divisions+post-Activision+Blizzard+deal&rft.date=2023-10-20&rft.aulast=Obedkov&rft.aufirst=Evgeny&rft_id=https%3A%2F%2Fgameworldobserver.com%2F2023%2F10%2F20%2Fxbox-studios-list-microsoft-gaming-activision-blizzard-bethesda&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-213"><a href="#cite_ref-213">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFColp2022" class="citation news cs1">Colp, Tyler (January 18, 2022). <a rel="nofollow" class="external text" href="https://www.pcgamer.com/every-game-and-studio-microsoft-now-owns/">"Every game and studio Microsoft now owns"</a>. 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Retrieved November 20, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=PC+Gamer&rft.atitle=Every+game+and+studio+Microsoft+now+owns&rft.date=2022-01-18&rft.aulast=Colp&rft.aufirst=Tyler&rft_id=https%3A%2F%2Fwww.pcgamer.com%2Fevery-game-and-studio-microsoft-now-owns%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-214"><a href="#cite_ref-214">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation cs2"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=Otc_jaFOS1E">Exclusive: Sarah Bond Talks What's Coming Up For Xbox in 2023</a>, March 31, 2023, <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231204231117/https://www.youtube.com/watch?v=Otc_jaFOS1E">archived</a> from the original on December 4, 2023, retrieved November 19, 2023</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Exclusive%3A+Sarah+Bond+Talks+What%27s+Coming+Up+For+Xbox+in+2023&rft.date=2023-03-31&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DOtc_jaFOS1E&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> <li id="cite_note-215"><a href="#cite_ref-215">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFCorden2016" class="citation web cs1">Corden, Jez (July 1, 2016). <a rel="nofollow" class="external text" href="https://www.windowscentral.com/here-are-top-canadian-video-game-companies">"Oh, Canada: The best video game companies to know about"</a>. 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Retrieved November 21, 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Windows+Central&rft.atitle=Oh%2C+Canada%3A+The+best+video+game+companies+to+know+about&rft.date=2016-07-01&rft.aulast=Corden&rft.aufirst=Jez&rft_id=https%3A%2F%2Fwww.windowscentral.com%2Fhere-are-top-canadian-video-game-companies&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMicrosoft+Gaming" class="Z3988"> </li> </ol></div></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output 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.navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Microsoft_Corporation379" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 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class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/History_of_Microsoft" title="History of Microsoft">History</a></li> <li><a href="/wiki/Outline_of_Microsoft" title="Outline of Microsoft">Outline</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Founders</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bill_Gates" title="Bill Gates">Bill Gates</a></li> <li><a href="/wiki/Paul_Allen" title="Paul Allen">Paul Allen</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Board of directors</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Satya_Nadella" title="Satya Nadella">Satya Nadella</a> (Chairman and CEO)</li> <li><a href="/wiki/Reid_Hoffman" title="Reid Hoffman">Reid Hoffman</a></li> <li><a href="/wiki/Catherine_MacGregor" title="Catherine MacGregor">Catherine MacGregor</a></li> <li><a href="/wiki/Sandi_Peterson" title="Sandi Peterson">Sandi Peterson</a></li> <li><a href="/wiki/Penny_Pritzker" title="Penny Pritzker">Penny Pritzker</a></li> <li><a href="/wiki/Carlos_A._Rodriguez" title="Carlos A. Rodriguez">Carlos A. Rodriguez</a></li> <li><a href="/wiki/Charles_Scharf" title="Charles Scharf">Charles Scharf</a></li> <li><a href="/wiki/John_W._Stanton" title="John W. Stanton">John W. Stanton</a></li> <li><a href="/wiki/John_W._Thompson" title="John W. Thompson">John W. Thompson</a></li> <li><a href="/wiki/Emma_Walmsley" title="Emma Walmsley">Emma Walmsley</a></li> <li><a href="/wiki/Padmasree_Warrior" title="Padmasree Warrior">Padmasree Warrior</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Senior leadership team</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Satya_Nadella" title="Satya Nadella">Satya Nadella</a> (CEO)</li> <li>Takeshi Numoto (CMO)</li> <li><a href="/wiki/Scott_Guthrie" title="Scott Guthrie">Scott Guthrie</a></li> <li><a href="/wiki/Carolina_Dybeck_Happe" title="Carolina Dybeck Happe">Carolina Dybeck Happe</a> (COO)</li> <li><a href="/wiki/Amy_Hood" title="Amy Hood">Amy Hood</a> (CFO)</li> <li><a href="/wiki/Kevin_Scott_(computer_scientist)" title="Kevin Scott (computer scientist)">Kevin Scott</a> (CTO)</li> <li><a href="/wiki/Brad_Smith_(American_lawyer)" title="Brad Smith (American lawyer)">Brad Smith</a> (CLO)</li> <li><a href="/wiki/Harry_Shum" title="Harry Shum">Harry Shum</a></li> <li><a href="/wiki/Phil_Spencer_(business_executive)" title="Phil Spencer (business executive)">Phil Spencer</a></li> <li><a href="/wiki/Kathleen_Hogan" title="Kathleen Hogan">Kathleen Hogan</a> (CPO)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Corporate VPs</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Joe_Belfiore" title="Joe Belfiore">Joe Belfiore</a></li> <li><a href="/wiki/Richard_Rashid" title="Richard Rashid">Richard Rashid</a> (SVP)</li> <li><a href="/wiki/C%C3%A9sar_Cernuda" title="César Cernuda">César Cernuda</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Employee groups</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Global_LGBTQIA%2B_Employee_%26_Allies_at_Microsoft" title="Global LGBTQIA+ Employee & Allies at Microsoft">Global LGBTQIA+ Employee & Allies at Microsoft</a></li> <li><a href="/wiki/Microsoft_and_unions" title="Microsoft and unions">Microsoft and unions</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Microsoft_hardware" title="Microsoft hardware">Hardware</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Azure_Kinect" title="Azure Kinect">Azure Kinect</a></li> <li><a href="/wiki/Microsoft_HoloLens" title="Microsoft HoloLens">HoloLens</a></li> <li><a href="/wiki/LifeCam" title="LifeCam">LifeCam</a></li> <li><a href="/wiki/Microsoft_Surface" title="Microsoft Surface">Surface</a> <ul><li><a href="/wiki/Surface_Duo" title="Surface Duo">Duo</a></li> <li><a href="/wiki/Surface_Go" title="Surface Go">Go</a></li> <li><a href="/wiki/Surface_Hub" title="Surface Hub">Hub</a></li> <li><a href="/wiki/Surface_Laptop" title="Surface Laptop">Laptop</a></li> <li><a href="/wiki/Surface_Laptop_Go" title="Surface Laptop Go">Laptop Go</a></li> <li><a href="/wiki/Surface_Neo" title="Surface Neo">Neo</a></li> <li><a href="/wiki/Surface_Pro" title="Surface Pro">Pro</a></li> <li><a href="/wiki/Surface_Studio" title="Surface Studio">Studio</a></li></ul></li> <li><a href="/wiki/Xbox" title="Xbox">Xbox</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Microsoft_software" title="List of Microsoft software">Software</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Clipchamp" title="Clipchamp">Clipchamp</a></li> <li><a href="/wiki/Microsoft_Dynamics_365" title="Microsoft Dynamics 365">Dynamics 365</a></li> <li><a href="/wiki/Havok_(software)" title="Havok (software)">Havok</a></li> <li><a href="/wiki/Microsoft_365" title="Microsoft 365">Microsoft 365</a> <ul><li><a href="/wiki/Microsoft_Office" title="Microsoft Office">Office</a></li> <li><a href="/wiki/Microsoft_Teams" title="Microsoft Teams">Teams</a></li></ul></li> <li><a href="/wiki/Microsoft_and_open_source" title="Microsoft and open source">Open source software</a></li> <li><a href="/wiki/Microsoft_Power_Platform" title="Microsoft Power Platform">Power Platform</a></li> <li><a href="/wiki/Microsoft_Servers" title="Microsoft Servers">Servers</a></li> <li><a href="/wiki/Microsoft_Start" title="Microsoft Start">Start</a></li> <li><a href="/wiki/Tay_(chatbot)" title="Tay (chatbot)">Tay</a></li> <li><a href="/wiki/Visual_Studio" title="Visual Studio">Visual Studio</a></li> <li><a href="/wiki/Visual_Studio_Code" title="Visual Studio Code">Visual Studio Code</a></li> <li><a href="/wiki/Microsoft_Windows" title="Microsoft Windows">Windows</a></li> <li><a href="/wiki/Xbox_system_software" title="Xbox system software">Xbox OS</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Programming languages</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BASIC" title="BASIC">BASIC</a> <ul><li><a href="/wiki/Visual_Basic_(.NET)" title="Visual Basic (.NET)">VB.NET</a></li> <li><a href="/wiki/Visual_Basic_for_Applications" title="Visual Basic for Applications">VBA</a></li> <li><a href="/wiki/VBScript" title="VBScript">VBScript</a></li> <li><a href="/wiki/Visual_Basic_(classic)" title="Visual Basic (classic)">Visual Basic</a></li></ul></li> <li><a href="/wiki/C_Sharp_(programming_language)" title="C Sharp (programming language)">C#</a></li> <li><a href="/wiki/C/AL" title="C/AL">C/AL a.k.a. Navision Attain</a></li> <li><a href="/wiki/F_Sharp_(programming_language)" title="F Sharp (programming language)">F#</a></li> <li><a href="/wiki/Microsoft_Visual_Programming_Language" title="Microsoft Visual Programming Language">MVPL</a></li> <li><a href="/wiki/Microsoft_Power_Fx" title="Microsoft Power Fx">Power Fx</a></li> <li><a href="/wiki/PowerShell" title="PowerShell">PowerShell</a></li> <li><a href="/wiki/Q_Sharp" title="Q Sharp">Q#</a></li> <li><a href="/wiki/Transact-SQL" title="Transact-SQL">Transact-SQL</a></li> <li><a href="/wiki/TypeScript" title="TypeScript">TypeScript</a></li> <li><a href="/wiki/Visual_J%2B%2B" title="Visual J++">Visual J++</a></li> <li><a href="/wiki/Visual_J_Sharp" title="Visual J Sharp">Visual J#</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Web properties</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Microsoft_Azure" title="Microsoft Azure">Azure</a></li> <li><a href="/wiki/Microsoft_Bing" title="Microsoft Bing">Bing</a></li> <li><a href="/wiki/Microsoft_Copilot" title="Microsoft Copilot">Copilot</a></li> <li><a href="/wiki/GitHub" title="GitHub">GitHub</a></li> <li><a href="/wiki/Microsoft_Learn" title="Microsoft Learn">Learn</a> <ul><li><a href="/wiki/Channel_9_(Microsoft)" title="Channel 9 (Microsoft)">Channel 9</a></li> <li><a href="/wiki/Microsoft_Developer_Network" title="Microsoft Developer Network">Developer Network</a></li> <li><a href="/wiki/Microsoft_TechNet" title="Microsoft TechNet">TechNet</a></li></ul></li> <li><a href="/wiki/LinkedIn" title="LinkedIn">LinkedIn</a> <ul><li><a href="/wiki/LinkedIn_Learning" title="LinkedIn Learning">LinkedIn Learning</a></li></ul></li> <li><a href="/wiki/MSN" title="MSN">MSN</a></li> <li><a href="/wiki/Outlook.com" title="Outlook.com">Outlook.com</a></li> <li><a href="/wiki/Microsoft_Store" title="Microsoft Store">Store</a></li> <li><a href="/wiki/Microsoft_Translator" title="Microsoft Translator">Translator</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Company</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Conferences</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Microsoft_Build" title="Microsoft Build">Build</a></li> <li><a href="/wiki/Microsoft_Ignite" title="Microsoft Ignite">Ignite</a></li> <li><a href="/wiki/Microsoft_Inspire" title="Microsoft Inspire">Inspire</a></li> <li><a href="/wiki/MIX_(Microsoft)" title="MIX (Microsoft)">MIX</a></li> <li><a href="/wiki/Professional_Developers_Conference" title="Professional Developers Conference">PDC</a></li> <li><a href="/wiki/Windows_Hardware_Engineering_Conference" title="Windows Hardware Engineering Conference">WinHEC</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Divisions</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/.NET_Foundation" title=".NET Foundation">.NET Foundation</a></li> <li><a href="/wiki/Microsoft_Digital_Crimes_Unit" title="Microsoft Digital Crimes Unit">Digital Crimes Unit</a></li> <li><a href="/wiki/Microsoft_engineering_groups" title="Microsoft engineering groups">Engineering groups</a> <ul><li><a href="/wiki/Microsoft_Mobile" title="Microsoft Mobile">Mobile</a></li> <li><a href="/wiki/Skype_Technologies" title="Skype Technologies">Skype unit</a></li></ul></li> <li><a class="mw-selflink selflink">Gaming</a> <ul><li><a href="/wiki/Activision_Blizzard" title="Activision Blizzard">Activision Blizzard</a></li> <li><a href="/wiki/Xbox_Game_Studios" title="Xbox Game Studios">Xbox Game Studios</a></li> <li><a href="/wiki/ZeniMax_Media" title="ZeniMax Media">ZeniMax Media</a></li></ul></li> <li><a href="/wiki/Microsoft_Garage" title="Microsoft Garage">Garage</a></li> <li><a href="/wiki/Outercurve_Foundation" title="Outercurve Foundation">Outercurve Foundation</a></li> <li><a href="/wiki/Microsoft_Press" title="Microsoft Press">Press</a></li> <li><a href="/wiki/Microsoft_Research" title="Microsoft Research">Research</a></li> <li><a href="/wiki/Microsoft_Store_(retail)" title="Microsoft Store (retail)">Retail stores</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Estates</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Microsoft_campus" title="Microsoft campus">Microsoft campus</a></li> <li><a href="/wiki/Microsoft_India" title="Microsoft India">Microsoft India</a></li> <li><a href="/wiki/Microsoft_Japan" title="Microsoft Japan">Microsoft Japan</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Campaigns</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>"<a href="/wiki/Where_do_you_want_to_go_today%3F" title="Where do you want to go today?">Where do you want to go today?</a>" (1994)</li> <li>"<a href="/wiki/Champagne_(advertisement)" title="Champagne (advertisement)">Champagne</a>" (2002)</li> <li>"<a href="/wiki/Mojave_Experiment" title="Mojave Experiment">Mojave Experiment</a>" (2006)</li> <li>"<a href="/wiki/I%27m_a_PC" title="I'm a PC">I'm a PC</a>" (2008)</li> <li>"<a href="/wiki/Scroogled" title="Scroogled">Scroogled</a>" (2012)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Criticism_of_Microsoft" title="Criticism of Microsoft">Criticism</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bundling_of_Microsoft_Windows" title="Bundling of Microsoft Windows">Bundling of Microsoft Windows</a></li> <li><a href="/wiki/Office_Assistant" title="Office Assistant">Clippy</a></li> <li><a href="/wiki/ILoo#Reaction" title="ILoo">iLoo</a></li> <li><a href="/wiki/Internet_Explorer#Security_vulnerabilities" title="Internet Explorer">Internet Explorer</a></li> <li><a href="/wiki/Microsoft_Bob" title="Microsoft Bob">Microsoft Bob</a></li> <li><a href="/wiki/NSAKEY" title="NSAKEY">_NSAKEY</a></li> <li><a href="/wiki/Criticism_of_Microsoft_Windows" title="Criticism of Microsoft Windows">Windows</a> <ul><li><a href="/wiki/Criticism_of_Windows_XP" title="Criticism of Windows XP">XP</a></li> <li><a href="/wiki/Criticism_of_Windows_Vista" title="Criticism of Windows Vista">Vista</a></li> <li><a href="/wiki/Criticism_of_Windows_10" title="Criticism of Windows 10">10</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Microsoft_litigation" title="Microsoft litigation">Litigation</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Apple_Computer,_Inc._v._Microsoft_Corp." title="Apple Computer, Inc. v. Microsoft Corp.">Apple v. Microsoft</a> (1994)</li> <li><a href="/wiki/United_States_v._Microsoft_Corp." title="United States v. Microsoft Corp.">United States v. Microsoft</a> (2001)</li> <li><a href="/wiki/Microsoft_Corp._v._Lindows.com,_Inc." title="Microsoft Corp. v. Lindows.com, Inc.">Microsoft v. Lindows</a> (2004)</li> <li><a href="/wiki/Microsoft_v._MikeRoweSoft" title="Microsoft v. MikeRoweSoft">Microsoft v. MikeRoweSoft</a> (2004)</li> <li><a href="/wiki/Microsoft_Corp._v._Commission" title="Microsoft Corp. v. Commission">Microsoft v. Commission</a> (2007)</li> <li><a href="/wiki/Alcatel-Lucent_v._Microsoft_Corp." title="Alcatel-Lucent v. Microsoft Corp.">Alcatel-Lucent v. Microsoft</a> (2009)</li> <li><a href="/wiki/Microsoft_Corp._v._Shah" title="Microsoft Corp. v. Shah">Microsoft v. Shah</a> (2011)</li> <li><a href="/wiki/Microsoft_Corp._v._United_States" title="Microsoft Corp. v. United States">Microsoft v. United States</a> (2018)</li> <li><a href="/wiki/FTC_v._Microsoft" title="FTC v. Microsoft">FTC v. Microsoft</a> (2022)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_mergers_and_acquisitions_by_Microsoft" title="List of mergers and acquisitions by Microsoft">Acquisitions</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Wunderlist" title="Wunderlist">6Wunderkinder</a></li> <li><a href="/wiki/Access_Software" title="Access Software">Access Software</a></li> <li><a href="/wiki/Acompli" title="Acompli">Acompli</a></li> <li><a href="/wiki/Activision_Blizzard" title="Activision Blizzard">Activision Blizzard</a> <ul><li><a href="/wiki/Acquisition_of_Activision_Blizzard_by_Microsoft" title="Acquisition of Activision Blizzard by Microsoft">acquisition</a></li></ul></li> <li><a href="/wiki/Altamira_Software" title="Altamira Software">Altamira Software</a></li> <li><a href="/wiki/AltspaceVR" title="AltspaceVR">AltspaceVR</a></li> <li><a href="/wiki/AQuantive" title="AQuantive">aQuantive</a></li> <li><a href="/wiki/Microsoft_Amalga" title="Microsoft Amalga">Azyxxi</a></li> <li><a href="/wiki/Mixer_(service)" title="Mixer (service)">Beam</a></li> <li><a href="/wiki/The_Blue_Ribbon_SoundWorks" title="The Blue Ribbon SoundWorks">The Blue Ribbon SoundWorks</a></li> <li><a href="/wiki/Bungie" title="Bungie">Bungie</a></li> <li><a href="/wiki/Clipchamp" title="Clipchamp">Clipchamp</a></li> <li><a href="/wiki/Colloquis" title="Colloquis">Colloquis</a></li> <li><a href="/wiki/Compulsion_Games" title="Compulsion Games">Compulsion Games</a></li> <li><a href="/wiki/Connectix" title="Connectix">Connectix</a></li> <li><a href="/wiki/Consumers_Software" title="Consumers Software">Consumers Software</a></li> <li><a href="/wiki/Danger,_Inc." title="Danger, Inc.">Danger</a></li> <li><a href="/wiki/Double_Fine" title="Double Fine">Double Fine</a></li> <li><a href="/wiki/MSN_Travel" title="MSN Travel">Farecast</a></li> <li><a href="/wiki/FASA_Studio" title="FASA Studio">FASA Studio</a></li> <li><a href="/wiki/Microsoft_Development_Center_Norway" title="Microsoft Development Center Norway">Fast Search & Transfer</a></li> <li><a href="/wiki/Firefly_(website)" title="Firefly (website)">Firefly</a></li> <li><a href="/wiki/Forethought,_Inc." title="Forethought, Inc.">Forethought</a></li> <li><a href="/wiki/Microsoft_Defender_Antivirus" title="Microsoft Defender Antivirus">GIANT Company Software</a></li> <li><a href="/wiki/GitHub" title="GitHub">GitHub</a></li> <li><a href="/wiki/Great_Plains_Software" title="Great Plains Software">Great Plains Software</a></li> <li><a href="/wiki/GreenButton" title="GreenButton">GreenButton</a></li> <li><a href="/wiki/Groove_Networks" title="Groove Networks">Groove Networks</a></li> <li><a href="/wiki/Havok_(company)" title="Havok (company)">Havok Group</a></li> <li><a href="/wiki/High_Heat_Major_League_Baseball" title="High Heat Major League Baseball">High Heat Major League Baseball</a></li> <li><a href="/wiki/Outlook.com" title="Outlook.com">Hotmail</a></li> <li><a href="/wiki/InXile_Entertainment" title="InXile Entertainment">inXile Entertainment</a></li> <li><a href="/wiki/Jellyfish.com" title="Jellyfish.com">Jellyfish.com</a></li> <li><a href="/wiki/LinkedIn" title="LinkedIn">LinkedIn</a></li> <li><a href="/wiki/LinkExchange" title="LinkExchange">LinkExchange</a></li> <li><a href="/wiki/Lionhead_Studios" title="Lionhead Studios">Lionhead Studios</a></li> <li><a href="/wiki/Maluuba" title="Maluuba">Maluuba</a></li> <li><a href="/wiki/Massive_Incorporated" title="Massive Incorporated">Massive Incorporated</a></li> <li><a href="/wiki/Metaswitch" title="Metaswitch">Metaswitch</a></li> <li><a href="/wiki/MileIQ" title="MileIQ">Mobile Data Labs</a></li> <li><a href="/wiki/Mojang_Studios" title="Mojang Studios">Mojang Studios</a></li> <li><a href="/wiki/Ninja_Theory" title="Ninja Theory">Ninja Theory</a></li> <li><a href="/wiki/Microsoft_Mobile" title="Microsoft Mobile">Nokia Devices and Services</a></li> <li><a href="/wiki/Npm" title="Npm">npm</a></li> <li><a href="/wiki/Nuance_Communications" title="Nuance Communications">Nuance Communications</a></li> <li><a href="/wiki/Obsidian_Entertainment" title="Obsidian Entertainment">Obsidian Entertainment</a></li> <li><a href="/wiki/Windows_Live_Toolbar#Onfolio" title="Windows Live Toolbar">Onfolio</a></li> <li><a href="/wiki/Pando_Networks" title="Pando Networks">Pando Networks</a></li> <li><a href="/wiki/Perceptive_Pixel" title="Perceptive Pixel">Perceptive Pixel</a></li> <li><a href="/wiki/PlaceWare" title="PlaceWare">PlaceWare</a></li> <li><a href="/wiki/Playground_Games" title="Playground Games">Playground Games</a></li> <li><a href="/wiki/Powerset_(company)" title="Powerset (company)">Powerset</a></li> <li><a href="/wiki/Press_Play_(company)" title="Press Play (company)">Press Play</a></li> <li><a href="/wiki/ProClarity" title="ProClarity">ProClarity</a></li> <li><a href="/wiki/Rare_(company)" title="Rare (company)">Rare</a></li> <li><a href="/wiki/Revolution_Analytics" title="Revolution Analytics">Revolution Analytics</a></li> <li><a href="/wiki/RiskIQ" title="RiskIQ">RiskIQ</a></li> <li><a href="/wiki/Simplygon" title="Simplygon">Simplygon</a></li> <li><a href="/wiki/Skype_Technologies" title="Skype Technologies">Skype</a></li> <li><a href="/wiki/Sunrise_Calendar" title="Sunrise Calendar">Sunrise Atelier</a></li> <li><a href="/wiki/Microsoft_SwiftKey" title="Microsoft SwiftKey">SwiftKey</a></li> <li><a href="/wiki/TakeLessons" title="TakeLessons">TakeLessons</a></li> <li><a href="/wiki/Teleo" title="Teleo">Teleo</a></li> <li><a href="/wiki/Tellme_Networks" title="Tellme Networks">Tellme Networks</a></li> <li><a href="/wiki/Twisted_Pixel_Games" title="Twisted Pixel Games">Twisted Pixel Games</a></li> <li><a href="/wiki/Undead_Labs" title="Undead Labs">Undead Labs</a></li> <li><a href="/wiki/Vermeer_Technologies" title="Vermeer Technologies">Vermeer Technologies</a></li> <li><a href="/wiki/Visio_Corporation" title="Visio Corporation">Visio Corporation</a></li> <li><a href="/wiki/Flux_(graphics_software)" title="Flux (graphics software)">Vivaty</a></li> <li><a href="/wiki/VoloMetrix" title="VoloMetrix">VoloMetrix</a></li> <li><a href="/wiki/NetShow" title="NetShow">VXtreme</a></li> <li><a href="/wiki/MSN_TV" title="MSN TV">WebTV Networks</a></li> <li><a href="/wiki/Sysinternals" title="Sysinternals">Winternals Software</a></li> <li><a href="/wiki/Xamarin" title="Xamarin">Xamarin</a></li> <li><a href="/wiki/Xandr" title="Xandr">Xandr</a> <ul><li><a href="/wiki/AppNexus" title="AppNexus">AppNexus</a></li></ul></li> <li><a href="/wiki/Viva_Engage" title="Viva Engage">Yammer</a></li> <li><a href="/wiki/Yupi" title="Yupi">Yupi</a></li> <li><a href="/wiki/ZeniMax_Media" title="ZeniMax Media">ZeniMax Media</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /> <a href="/wiki/Category:Microsoft" title="Category:Microsoft">Category</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235" /></div><div role="navigation" class="navbox" aria-labelledby="Microsoft_Gaming188" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Microsoft_Gaming" title="Template:Microsoft Gaming"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Microsoft_Gaming" title="Template talk:Microsoft Gaming"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Microsoft_Gaming" title="Special:EditPage/Template:Microsoft Gaming"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Microsoft_Gaming188" style="font-size:114%;margin:0 4em"><a class="mw-selflink selflink">Microsoft Gaming</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>A division of <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Xbox" title="Xbox">Xbox series</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Xbox_(console)" title="Xbox (console)">Xbox</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Xbox_controller" title="Xbox controller">Controller</a></li> <li><a href="/wiki/List_of_Xbox_games" title="List of Xbox games">Games</a> <ul><li><a href="/wiki/World_Collection" title="World Collection">World Collection</a></li></ul></li> <li><a href="/wiki/Xbox_technical_specifications" title="Xbox technical specifications">Technical specifications</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Xbox_360" title="Xbox 360">Xbox 360</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Xbox_360_launch" title="Xbox 360 launch">Launch</a></li> <li><a href="/wiki/Xbox_360_technical_problems" title="Xbox 360 technical problems">Technical problems</a></li> <li><a href="/wiki/List_of_Xbox_360_applications" title="List of Xbox 360 applications">Applications</a></li> <li><a href="/wiki/Xbox_360_controller" title="Xbox 360 controller">Controller</a></li> <li><a href="/wiki/List_of_Xbox_360_accessories" title="List of Xbox 360 accessories">Accessories</a> <ul><li><a href="/wiki/Xbox_360_HD_DVD_Player" title="Xbox 360 HD DVD Player">HD DVD Player</a></li> <li><a href="/wiki/Xbox_360_Wireless_Headset" title="Xbox 360 Wireless Headset">Wireless Headset</a></li> <li><a href="/wiki/Xbox_360_Wireless_Racing_Wheel" title="Xbox 360 Wireless Racing Wheel">Wireless Racing Wheel</a></li> <li><a href="/wiki/Xbox_Live_Vision" title="Xbox Live Vision">Xbox Live Vision</a></li></ul></li> <li><a href="/wiki/List_of_Xbox_360_games" title="List of Xbox 360 games">Games</a> <ul><li><a href="/wiki/List_of_Xbox_games_compatible_with_Xbox_360" title="List of Xbox games compatible with Xbox 360">Backward compatible</a></li></ul></li> <li><a href="/wiki/Kinect_Fun_Labs" title="Kinect Fun Labs">Kinect Fun Labs</a></li> <li><a href="/wiki/Xbox_360_technical_specifications" title="Xbox 360 technical specifications">Technical specifications</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Xbox_One" title="Xbox One">Xbox One</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Xbox_One_and_Series_X/S_applications" title="List of Xbox One and Series X/S applications">Applications</a></li> <li><a href="/wiki/Xbox_Wireless_Controller" title="Xbox Wireless Controller">Xbox Wireless Controller</a> <ul><li><a href="/wiki/List_of_Xbox_Wireless_Controller_special_editions" title="List of Xbox Wireless Controller special editions">special editions</a></li></ul></li> <li><a href="/wiki/List_of_Xbox_One_and_Series_X/S_accessories" title="List of Xbox One and Series X/S accessories">Accessories</a></li> <li><a href="/wiki/List_of_Xbox_One_games" title="List of Xbox One games">Games</a> <ul><li><a href="/wiki/List_of_best-selling_Xbox_One_video_games" title="List of best-selling Xbox One video games">Best-selling</a></li> <li><a href="/wiki/List_of_Xbox_One_X_enhanced_games" title="List of Xbox One X enhanced games">Xbox One X enhanced</a></li> <li><a href="/wiki/List_of_backward-compatible_games_for_Xbox_One_and_Series_X/S" title="List of backward-compatible games for Xbox One and Series X/S">Backward compatible</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Xbox_Series_X_and_Series_S" title="Xbox Series X and Series S">Xbox Series X/S</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Xbox_One_and_Series_X/S_applications" title="List of Xbox One and Series X/S applications">Applications</a></li> <li><a href="/wiki/Xbox_Wireless_Controller" title="Xbox Wireless Controller">Xbox Wireless Controller</a> <ul><li><a href="/wiki/List_of_Xbox_Wireless_Controller_special_editions" title="List of Xbox Wireless Controller special editions">special editions</a></li></ul></li> <li><a href="/wiki/List_of_Xbox_One_and_Series_X/S_accessories" title="List of Xbox One and Series X/S accessories">Accessories</a></li> <li><a href="/wiki/List_of_Xbox_Series_X_and_Series_S_games" title="List of Xbox Series X and Series S games">Games</a> <ul><li><a href="/wiki/List_of_backward-compatible_games_for_Xbox_One_and_Series_X/S" title="List of backward-compatible games for Xbox One and Series X/S">Backward compatible</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Others</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Xbox_system_software" title="Xbox system software">System software</a></li> <li><a href="/wiki/Kinect" title="Kinect">Kinect</a></li> <li><a href="/wiki/Xbox_Adaptive_Controller" title="Xbox Adaptive Controller">Adaptive Controller</a></li> <li><a href="/wiki/Xbox_(app)" title="Xbox (app)">Xbox app</a> <ul><li><a href="/wiki/List_of_Xbox_Live_games_on_Windows_10" title="List of Xbox Live games on Windows 10">games</a></li></ul></li> <li><a href="/wiki/Platinum_Hits" title="Platinum Hits">Platinum Hits</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Microsoft_Windows" title="Microsoft Windows">Windows</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Index_of_Windows_games" title="Index of Windows games">Games</a> <ul><li><a href="/wiki/List_of_Windows_3.x_games" title="List of Windows 3.x games">Windows 3.x</a></li> <li><a href="/wiki/Index_of_DOS_games" title="Index of DOS games">MS-DOS</a></li></ul></li> <li><a href="/wiki/Games_for_Windows" title="Games for Windows">Games for Windows</a> <ul><li><a href="/wiki/List_of_Games_for_Windows_titles" title="List of Games for Windows titles">games</a></li></ul></li> <li><a href="/wiki/Games_for_Windows_%E2%80%93_Live" title="Games for Windows – Live">GFWL</a> <ul><li><a href="/wiki/List_of_Games_for_Windows_%E2%80%93_Live_titles" title="List of Games for Windows – Live titles">games</a></li></ul></li> <li><a href="/wiki/Microsoft_SideWinder" title="Microsoft SideWinder">Microsoft SideWinder</a></li> <li><a href="/wiki/List_of_games_included_with_Windows" title="List of games included with Windows">Games included with Windows</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other platforms</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Xbox_games_on_Windows_Phone" class="mw-redirect" title="List of Xbox games on Windows Phone">Xbox on Windows Phone</a></li> <li><a href="/wiki/List_of_Zune_applications" title="List of Zune applications">Zune games</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Online services</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Avatar_(Xbox)" class="mw-redirect" title="Avatar (Xbox)">Avatars</a></li> <li><a href="/wiki/Xbox_Games_Store" title="Xbox Games Store">Games Store</a></li> <li><a href="/wiki/Xbox_network" title="Xbox network">Xbox network/Xbox Live</a> <ul><li><a href="/wiki/Xbox_Live_Arcade" title="Xbox Live Arcade">Arcade</a></li> <li><a href="/wiki/Xbox_Live_Indie_Games" title="Xbox Live Indie Games">Indie Games</a></li> <li><a href="/wiki/Live_Anywhere" class="mw-redirect" title="Live Anywhere">Anywhere</a></li></ul></li> <li><a href="/wiki/Xbox_Game_Pass" title="Xbox Game Pass">Xbox Game Pass</a> <ul><li><a href="/wiki/Xbox_Cloud_Gaming" title="Xbox Cloud Gaming">Xbox Cloud Gaming</a></li></ul></li> <li><a href="/wiki/List_of_Windows_Games_on_Demand" title="List of Windows Games on Demand">Windows Games on Demand games</a></li> <li><a href="/wiki/Mixer_(service)" title="Mixer (service)">Mixer</a></li> <li><a href="/wiki/MSN_Games" title="MSN Games">MSN Games</a></li> <li><a href="/wiki/Game_Room" title="Game Room">Game Room</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Promotions</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/OurColony" title="OurColony">OurColony</a></li> <li><a href="/wiki/Official_Xbox_Magazine" title="Official Xbox Magazine">Official Xbox Magazine</a></li> <li><a href="/wiki/Xbox_Exhibition_disks" class="mw-redirect" title="Xbox Exhibition disks">Xbox Exhibition</a></li> <li><a href="/wiki/X_(Xbox_show)" title="X (Xbox show)">"X" Show</a></li> <li><a href="/wiki/Summer_of_Arcade" title="Summer of Arcade">Summer of Arcade</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Developer tools</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/DirectX" title="DirectX">DirectX</a></li> <li><a href="/wiki/Xbox_Development_Kit" title="Xbox Development Kit">Xbox Development Kit</a></li> <li><a href="/wiki/Microsoft_XNA" title="Microsoft XNA">XNA</a> <ul><li><a href="/wiki/Microsoft_XNA_Game_Studio" title="Microsoft XNA Game Studio">Game Studio</a></li></ul></li> <li><a href="/wiki/ID@Xbox" title="ID@Xbox">ID@Xbox</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Games</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Microsoft_Gaming_video_games" title="List of Microsoft Gaming video games">Microsoft Gaming</a> <ul><li><a href="/wiki/List_of_Activision_video_games" title="List of Activision video games">Activision</a></li> <li><a href="/wiki/List_of_Bethesda_Softworks_video_games" title="List of Bethesda Softworks video games">ZeniMax Media</a></li> <li><a href="/wiki/List_of_Blizzard_Entertainment_games" title="List of Blizzard Entertainment games">Blizzard Entertainment</a></li> <li><a href="/wiki/King_(company)#Games" title="King (company)">King</a></li> <li><a href="/wiki/List_of_Xbox_Game_Studios_video_games" title="List of Xbox Game Studios video games">Xbox Game Studios</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Developers and publishers</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Xbox_Game_Studios" title="Xbox Game Studios">Xbox Game Studios</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/The_Coalition_(company)" title="The Coalition (company)">The Coalition</a></li> <li><a href="/wiki/The_Initiative_(company)" title="The Initiative (company)">The Initiative</a></li> <li><a href="/wiki/Compulsion_Games" title="Compulsion Games">Compulsion Games</a></li> <li><a href="/wiki/Double_Fine" title="Double Fine">Double Fine</a></li> <li><a href="/wiki/Halo_Studios" title="Halo Studios">Halo Studios</a></li> <li><a href="/wiki/InXile_Entertainment" title="InXile Entertainment">InXile Entertainment</a></li> <li><a href="/wiki/Mojang_Studios" title="Mojang Studios">Mojang Studios</a></li> <li><a href="/wiki/Ninja_Theory" title="Ninja Theory">Ninja Theory</a></li> <li><a href="/wiki/Obsidian_Entertainment" title="Obsidian Entertainment">Obsidian Entertainment</a></li> <li><a href="/wiki/Playground_Games" title="Playground Games">Playground Games</a></li> <li><a href="/wiki/Rare_(company)" title="Rare (company)">Rare</a></li> <li><a href="/wiki/Turn_10_Studios" title="Turn 10 Studios">Turn 10 Studios</a></li> <li><a href="/wiki/Undead_Labs" title="Undead Labs">Undead Labs</a></li> <li><a href="/wiki/World%27s_Edge" title="World's Edge">World's Edge</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/ZeniMax_Media" title="ZeniMax Media">ZeniMax Media</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arkane_Studios" title="Arkane Studios">Arkane Studios</a></li> <li><a href="/wiki/Bethesda_Softworks" title="Bethesda Softworks">Bethesda Softworks</a> <ul><li><a href="/wiki/Bethesda_Game_Studios" title="Bethesda Game Studios">Bethesda Game Studios</a></li></ul></li> <li><a href="/wiki/Id_Software" title="Id Software">id Software</a></li> <li><a href="/wiki/MachineGames" title="MachineGames">MachineGames</a></li> <li><a href="/wiki/ZeniMax_Online_Studios" title="ZeniMax Online Studios">ZeniMax Online Studios</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Activision_Blizzard" title="Activision Blizzard">Activision Blizzard</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Activision" title="Activision">Activision</a> <ul><li><a href="/wiki/Beenox" title="Beenox">Beenox</a></li> <li><a href="/wiki/Demonware" title="Demonware">Demonware</a></li> <li><a href="/wiki/High_Moon_Studios" title="High Moon Studios">High Moon Studios</a></li> <li><a href="/wiki/Infinity_Ward" title="Infinity Ward">Infinity Ward</a></li> <li><a href="/wiki/Raven_Software" title="Raven Software">Raven Software</a></li> <li><a href="/wiki/Sledgehammer_Games" title="Sledgehammer Games">Sledgehammer Games</a></li> <li><a href="/wiki/Treyarch" title="Treyarch">Treyarch</a></li></ul></li> <li><a href="/wiki/Blizzard_Entertainment" title="Blizzard Entertainment">Blizzard Entertainment</a> <ul><li><a href="/wiki/Blizzard_Albany" title="Blizzard Albany">Blizzard Albany</a></li> <li><a href="/wiki/Proletariat_(company)" title="Proletariat (company)">Blizzard Boston</a></li></ul></li> <li><a href="/wiki/King_(company)" title="King (company)">King</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former studios</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alpha_Dog_Games" title="Alpha Dog Games">Alpha Dog Games</a></li> <li><a href="/wiki/Arkane_Austin" class="mw-redirect" title="Arkane Austin">Arkane Austin</a></li> <li><a href="/wiki/Tango_Gameworks" title="Tango Gameworks">Tango Gameworks</a></li> <li><a href="/wiki/Toys_for_Bob" title="Toys for Bob">Toys for Bob</a></li> <li><a href="/wiki/Roundhouse_Studios" class="mw-redirect" title="Roundhouse Studios">Roundhouse Studios</a></li></ul> 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