Marketing

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Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. 聽</p> <p>Self-paced courses and webinar recordings on this topic are freely available in the <a href="https://learn.webjunction.org/">WebJunction Course Catalog</a>.</p> <p><em><span class="photo-credit">Photo: <a href="https://flic.kr/p/usMWQ9">Multnomah County Library</a>, <a href="https://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></span></em></p> <div class="clear"></div> <style> .cq-image-placeholder { background: url("default/placeholders/img.png" ) no-repeat scroll 50% 50%; min-width: 74px; min-height: 74px; border: 2px dashed #cccccc; } </style> </div> <div class="parsyscolumncontrol section"> <div class="parsys_column cq-colctrl-lt2-r"> <div class="parsys_column cq-colctrl-lt2-r-c0"> <div class="col0 parsys"> </div> </div> <div class="parsys_column cq-colctrl-lt2-r-c1"> <div class="col1 parsys"> </div> </div> </div></div> <div class="recenttopiclist parbase section"> <div> <div> <section class="list-recent-docs"> <div> <h1>Most Recently Added</h1> </div> <article> <div class="list-rd-docdetails type-news"> <h1 class="list-rd-doctitle"> <a title="Expanding collections with a Library of Things" href="https://www.webjunction.org/news/webjunction/expanding-collections-library-of-things.html">Expanding collections with a Library of Things</a> </h1> <p class="list-rd-docsspecs"> <strong>Publish Date:</strong> News / 21 August 2024 </p> <div class="list-rd-docdesc>"> <p><p>Everybody loves a Library of Things. Stories about these popular lending libraries are popping up all over mainstream and social media. Community members are heading to their local library branch to borrow everything from cookware and tools to prom d...</p></p> </div> </div> </article> <article> <div class="list-rd-docdetails type-news"> <h1 class="list-rd-doctitle"> <a title="Seasonal selections: Summer reading list and book display roundup" href="https://www.webjunction.org/news/webjunction/seasonal-selections-book-display-roundup.html">Seasonal selections: Summer reading list and book display roundup</a> </h1> <p class="list-rd-docsspecs"> <strong>Publish Date:</strong> News / 25 June 2024 </p> <div class="list-rd-docdesc>"> <p><p>Libraries in the northern hemisphere are diving into a vibrant season of summer reading, and we want to spotlight some of your creative book displays, reading lists, and other reading initiatives. Check out how other libraries are commemorating Audio...</p></p> </div> </div> </article> <article> <div class="list-rd-docdetails type-webinar"> <h1 class="list-rd-doctitle"> <a title="Data storytelling 101" href="https://www.webjunction.org/events/webjunction/data-storytelling-101.html">Data storytelling 101</a> </h1> <p class="list-rd-docsspecs"> <strong>Publish Date:</strong> Webinar / 18 June 2024 </p> <div class="list-rd-docdesc>"> <p>This webinar provides an orientation to data storytelling that centers cultural humility while leveraging storytelling dynamics.</p> </div> </div> </article> <article> <div class="list-rd-docdetails type-webinar"> <h1 class="list-rd-doctitle"> <a title="AI and libraries: Enhancing services and engaging communities" href="https://www.webjunction.org/events/webjunction/AI-and-libraries.html">AI and libraries: Enhancing services and engaging communities</a> </h1> <p class="list-rd-docsspecs"> <strong>Publish Date:</strong> Webinar / 9 August 2023 </p> <div class="list-rd-docdesc>"> <p>Learn about AI fundamentals, its relevance to libraries of all sizes and types, and how it can enhance services and engage communities.</p> </div> </div> </article> <article> <div class="list-rd-docdetails type-webinar"> <h1 class="list-rd-doctitle"> <a title="Designing for Diversity in Your Library鈥檚 Communications" href="https://www.webjunction.org/events/webjunction/designing-for-diversity.html">Designing for Diversity in Your Library鈥檚 Communications</a> </h1> <p class="list-rd-docsspecs"> <strong>Publish Date:</strong> Webinar / 13 July 2023 </p> <div class="list-rd-docdesc>"> <p>Motivations, ideas, and inspiration for supporting diverse populations and creating community with care.</p> </div> </div> </article> <article> <div class="list-rd-docdetails type-news"> <h1 class="list-rd-doctitle"> <a title="Adopt-a-Shelf program lets students create book displays" href="https://www.webjunction.org/news/webjunction/adopt-a-shelf-program.html">Adopt-a-Shelf program lets students create book displays</a> </h1> <p class="list-rd-docsspecs"> <strong>Publish Date:</strong> News / 12 April 2023 </p> <div class="list-rd-docdesc>"> <p><p>Libraries can offer safe, welcoming spaces for young people to access resources and programming, explore their interests, and connect with peers. And these benefits can be even more impactful when young people feel like they can actively contribute. ...</p></p> </div> </div> </article> <article> <div class="list-rd-docdetails type-news"> <h1 class="list-rd-doctitle"> <a title="Libraries get reel: Connecting to community with short videos" href="https://www.webjunction.org/news/webjunction/libraries-get-reel.html">Libraries get reel: Connecting to community with short videos</a> </h1> <p class="list-rd-docsspecs"> <strong>Publish Date:</strong> News / 7 March 2023 </p> <div class="list-rd-docdesc>"> <p><p>The Milwaukee Public Library has been making headlines for their creative TikTok posts that have reached millions of people. After opening their account in summer 2022, it didn鈥檛 take long for their posts to start going viral. And everyone gets in on...</p></p> </div> </div> </article> <article> <div class="list-rd-docdetails type-news"> <h1 class="list-rd-doctitle"> <a title="Build New Community Connections with Partnership Marketing" href="https://www.webjunction.org/news/webjunction/build-new-community-connections-partnership-marketing.html">Build New Community Connections with Partnership Marketing</a> </h1> <p class="list-rd-docsspecs"> <strong>Publish Date:</strong> News / 13 December 2022 </p> <div class="list-rd-docdesc>"> <p><p>Most high-level library marketing goals aim to expand services into new communities and increase engagement with current users. But traditional library marketing is often geared toward reaching people who already know and love the library. Partnershi...</p></p> </div> </div> </article> <article> <div class="list-rd-docdetails type-webinar"> <h1 class="list-rd-doctitle"> <a title="Library of Things: The What, Why, and How of Lending Objects" href="https://www.webjunction.org/events/webjunction/library-of-things.html">Library of Things: The What, Why, and How of Lending Objects</a> </h1> <p class="list-rd-docsspecs"> <strong>Publish Date:</strong> Webinar / 19 October 2022 </p> <div class="list-rd-docdesc>"> <p>Explore all aspects of hosting a Library of Things, including selecting, budgeting, cataloging, displaying, sustaining, and marketing.</p> </div> </div> </article> <article> <div class="list-rd-docdetails type-news"> <h1 class="list-rd-doctitle"> <a title="Connecting Libraries and People through the New WorldCat.org" href="https://www.webjunction.org/news/webjunction/connecting-through-new-worldcat.html">Connecting Libraries and People through the New WorldCat.org</a> </h1> <p class="list-rd-docsspecs"> <strong>Publish Date:</strong> News / 19 October 2022 </p> <div class="list-rd-docdesc>"> <p><p>Libraries have always been trusted spaces in our communities, and the events of the past several years have brought more attention to the important work they鈥檙e doing. News stories highlighted the creative ways libraries mobilized to offer vital reso...</p></p> </div> </div> </article> </section> </div> </div> </div> </div> </div> <div class="parsys_column cq-colctrl-lt5-c1"> <div class="col1 parsys"><div class="highlightbox section">  <div class="hbox "> <div class="highlightbox parsys"><div class="text parbase section"> </div> <div class="feedlink parbase section">  <div> <a href="http://www.webjunction.org/content/webjunction/explore-topics/marketing-outreach/feedbuilder.rss"><img src="/apps/oclc/docroot/images/rss-icon.png" alt="Add This Feed Button" border="0"></a> <a href="http://www.webjunction.org/content/webjunction/explore-topics/marketing-outreach/feedbuilder.rss">Subscribe to Topic</a> </div> </div> </div> </div>  </div> <div class="reference parbase section"><div class="cq-dd-paragraph"><div class="par parsys"><div class="customjavascript section"> <script type="text/javascript"> function loadCSS(filename){ var file = 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