X Ads policies

<!DOCTYPE html> <html lang="en" dir="ltr" prefix="og: http://ogp.me/ns#" data-behavior="i18n" data-environment="prod" data-server-mode="publish" data-dc="a"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://business.twitter.com/en/help/ads-policies.html","20231206174854","https://web.archive.org/","web","/_static/", "1701884934"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <title>X Ads policies</title> <meta name="description" content="Learn more about our X Ads Policies that apply to X's paid advertising products."/> <link rel="canonical" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/en/help/ads-policies.html"/> <meta property="og:url" content="https://web.archive.org/web/20231206174854/https://business.twitter.com/en/help/ads-policies.html"/> <meta property="og:type" content="article"/> <meta property="og:title" content="X Ads policies"/> <meta property="og:description" content="Learn more about our X Ads Policies that apply to X's paid advertising products."/> <meta property="og:image" content="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/help/adhc-thumbnail.png.twimg.768.png"/> <meta name="keywords" content="Ad Policy ,ads policy"/> <meta name="twitter:card" content="summary_large_image"/> <link rel="alternate" hreflang="en" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/en/help/ads-policies.html"/> <link rel="alternate" hreflang="de" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/de/help/ads-policies.html"/> <link rel="alternate" hreflang="es" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/es/help/ads-policies.html"/> <link rel="alternate" hreflang="fr" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/fr/help/ads-policies.html"/> <link rel="alternate" hreflang="pt" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/pt/help/ads-policies.html"/> <link rel="alternate" hreflang="ja" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/ja/help/ads-policies.html"/> <link rel="alternate" hreflang="ar" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/ar/help/ads-policies.html"/> <link rel="alternate" hreflang="nl" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/nl/help/ads-policies.html"/> <link rel="alternate" hreflang="it" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/it/help/ads-policies.html"/> <link rel="alternate" hreflang="da" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/da/help/ads-policies.html"/> <link rel="alternate" hreflang="ko" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/ko/help/ads-policies.html"/> <link rel="alternate" hreflang="ru" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/ru/help/ads-policies.html"/> <link rel="alternate" hreflang="zh-cn" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/zh-cn/help/ads-policies.html"/> <link rel="alternate" hreflang="zh-tw" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/zh-tw/help/ads-policies.html"/> <link rel="alternate" hreflang="tr" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/tr/help/ads-policies.html"/> <link rel="alternate" hreflang="no" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/no/help/ads-policies.html"/> <link rel="alternate" hreflang="sv" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/sv/help/ads-policies.html"/> <link rel="alternate" hreflang="hi" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/hi/help/ads-policies.html"/> <link rel="alternate" hreflang="he" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/he/help/ads-policies.html"/> <link rel="alternate" hreflang="id" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/id/help/ads-policies.html"/> <meta name="twitter:widgets:new-embed-design" content="on"/> <meta name="twitter:widgets:csp" content="on"/> <link href="https://web.archive.org/web/20231206174854im_/https://abs.twimg.com/favicons/twitter-orange.3.ico" rel="shortcut icon" type="image/x-icon"/> <script type="application/json" id="analytics-settings">{"google":{"accounts":[],"options":{"customVars":{"dimension2":"2"},"domains":["business.twitter.com"],"displayAdvertisingFeatures":false,"trackerUrl":"https://web.archive.org/web/20231206174854/https://business.twitter.com/etc/designs/common-twitter/analytics/js/google-analytics.js"}},"scribe":{"client":"gazebo","scribeSectionWithImpression":true},"trackingPixel":{"pixel_ids":["num2q"]},"bing":{"trackingId":"4064013"}}</script> <script type="application/json" class="u14-data-layer" data-component="u14-data-layer" id="data-layer">{"page":{"pageId":"29edad6","pageKey":"29edad6-en-en","pageName":"X Ads policies","pagePath":"/content/business-twitter/en/help/ads-policies","pageType":"content-page","pagePublishDate":"","language":"en","geoRegion":"en","category":{"tags":{"tagIDs":[],"tagNames":[]},"scribe":{"component":"ads-policies","section":"help","page":"business","element":"page"}},"attribute":{}}}</script> <script type="text/javascript" src="/web/20231206174854js_/https://business.twitter.com/etc/clientlibs/dtm/business-twitter/c411b4930511/b87d0323d56d/launch-667620fdf853.min.js.twhash.a.f.794a231b6bad0b680a3b6f459253f786.js" async></script> <link rel="stylesheet" href="https://web.archive.org/web/20231206174854cs_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/css/core.css.twhash.a.f.ae30d52e9ae32b4794fda5c672ac1999.css" media="screen" type="text/css"/> <link rel="stylesheet" href="https://web.archive.org/web/20231206174854cs_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/css/legacy-colors.css.twhash.a.f.20fd26d638816cbce52d44904fc9c3c2.css" type="text/css"/> <link rel="stylesheet" href="https://web.archive.org/web/20231206174854cs_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/css/project.css.twhash.a.f.1fb270a985710f6dbe395bff9a1e8a17.css" media="screen" type="text/css"/> <link rel="stylesheet" href="https://web.archive.org/web/20231206174854cs_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/css/print.css.twhash.a.f.67de1c964d9398cbf614aab841910ad6.css" media="print" type="text/css"/> <link rel="stylesheet" href="https://web.archive.org/web/20231206174854cs_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/css/languages.css.twhash.a.f.ad7062672948db2fe784ee48cbba355a.css" type="text/css"/> <script src="https://web.archive.org/web/20231206174854js_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/global-vars.min.twhash.a.cl.d124ce9017ad534db9653f8308be25d0.js"></script>  <script src="https://web.archive.org/web/20231206174854js_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-twtr-scribe.min.twhash.a.cl.194e09295d8f3c5dd0438f62b5b891a4.js"></script> </head> <body class=" twtr-theme--blue page content-page page-- twtr-color-bg--white-neutral js-no-scroll atm-light " style="--theme-color: var(--blue-dark)" data-analytics-page="business" data-analytics-section="help" data-analytics-component="ads-policies" data-analytics-element="page"> <div style="--nav-height: var(--navbar-tall)"> <div id="twBearerToken" data-value="AAAAAAAAAAAAAAAAAAAAACHguwAAAAAAaSlT0G31NDEyg%2BSnBN5JuyKjMCU%3Dlhg0gv0nE7KKyiJNEAojQbn8Y3wJm1xidDK7VnKGBP4ByJwHPb" style="display:none"></div> <div id="twAuthenticationFlag" data-value="guest" style="display:none"></div> <div id="twGeoLocationRegion" data-value="eu" style="display:none"></div> <div class="u01b__page-padding"></div> <div class="u01b js-twtr-nav u01b--white u01b--text-dark twtr-color-bg--white-neutral is-fixed"> <div class="twtr-container--wide"> <div class="twtr-grid"> <div class="twtr-col-12"> <div class="u01b__nav-content"> <a class="u01b__skip-nav-content" href="#twtr-main">Skip to main content</a> <div class="u01b__nav-home"> <div class="u01b__nav-controls"> <a class="u01b__logo twtr-scribe-clicks" href="https://web.archive.org/web/20231206174854/https://business.twitter.com/en.html" data-twtr-scribe-section="u01b-navigation" data-twtr-scribe-element="LJUU" data-twtr-scribe-component="twitter-logo-icon" aria-label="Business home"> <svg viewbox="0 0 1200 1227" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="u01b__icon-home"> <path d="M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z"/> </svg> <span class="u01b__home-link twtr-type--bold-24"> Business </span> </a> </div> </div> <div class="u01b__dynamic-nav" data-links-json="[{"isActive":false,"hasActiveChild":false,"children":[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Why X","linkDisabled":false,"title":"Why X","path":"https://business.twitter.com/en/basics/intro-twitter-for-business.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Get started","linkDisabled":false,"title":"Get started","path":"https://business.twitter.com/en/basics/get-your-business-started-with-twitter.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Organic best practices","linkDisabled":false,"title":"Organic best practices","path":"https://business.twitter.com/en/basics/organic-best-practices.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Community management","linkDisabled":false,"title":"Community management","path":"https://business.twitter.com/en/basics/community-management.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Quick Promote","linkDisabled":false,"title":"Quick Promote","path":"https://business.twitter.com/en/basics/promote-a-tweet.html"}],"overviewTitle":"Basics","linkDisabled":false,"title":"Basics","path":"https://business.twitter.com/en/basics.html"},{"isActive":false,"hasActiveChild":false,"children":[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Get started with X Ads","linkDisabled":false,"title":"Get started with X Ads","path":"https://business.twitter.com/en/advertising.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Campaign Objectives","linkDisabled":false,"title":"Campaign Objectives","path":"https://business.twitter.com/en/advertising/campaign-types.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"X Ad formats","linkDisabled":false,"title":"X Ad formats","path":"https://business.twitter.com/en/advertising/formats.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Targeting","linkDisabled":false,"title":"Targeting","path":"https://business.twitter.com/en/advertising/targeting.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Ads best practices","linkDisabled":false,"title":"Ads best practices","path":"https://business.twitter.com/en/advertising/ads-best-practices.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Analytics","linkDisabled":false,"title":"Analytics","path":"https://business.twitter.com/en/advertising/analytics.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Measurement","linkDisabled":false,"title":"Measurement","path":"https://business.twitter.com/en/advertising/measurement.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"X Marketing Partners","linkDisabled":false,"title":"X Marketing Partners","path":"https://business.twitter.com/en/advertising/partners.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Success Stories","linkDisabled":false,"title":"Success Stories","path":"https://business.twitter.com/en/success-stories.html"}],"overviewTitle":"Advertising","linkDisabled":false,"title":"Advertising","path":"https://business.twitter.com/en/advertising.html"},{"isActive":false,"hasActiveChild":false,"children":[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Amplify Pre-roll","linkDisabled":false,"title":"Amplify Pre-roll","path":"https://business.twitter.com/en/products/amplify-pre-roll.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Amplify Sponsorships","linkDisabled":false,"title":"Amplify Sponsorships","path":"https://business.twitter.com/en/products/amplify-sponsorships.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Media Studio","linkDisabled":false,"title":"Media Studio","path":"https://business.twitter.com/en/products/media-studio.html"}],"overviewTitle":"Products","linkDisabled":false,"title":"Products","path":"https://business.twitter.com/en/products.html"},{"isActive":false,"hasActiveChild":false,"children":[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Agency resources","linkDisabled":false,"title":"Agency resources","path":"https://business.twitter.com/en/resources/agency.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Blog","linkDisabled":false,"title":"Blog","path":"https://business.twitter.com/en/blog.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Downloadable guides and webinars","linkDisabled":false,"title":"Downloadable guides and webinars","path":"https://business.twitter.com/en/resources/guides-and-webinars.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Small business resources","linkDisabled":false,"title":"Small business resources","path":"https://business.twitter.com/en/resources/small-business.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Video resources","linkDisabled":false,"title":"Video resources","path":"https://business.twitter.com/en/resources/video.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"2023 X marketing calendar","linkDisabled":false,"title":"2023 X marketing calendar","path":"https://business.twitter.com/en/resources/twitter-marketing-calendar.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"X performance advertising","linkDisabled":false,"title":"X performance advertising","path":"https://business.twitter.com/en/resources/performance-advertising-hub.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Industry Insights","linkDisabled":false,"title":"Industry Insights","path":"https://business.twitter.com/en/resources/industries.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"X Flight School","linkDisabled":false,"title":"X Flight School","path":"https://www.xadsacademy.com/sl/2b01d55a"}],"overviewTitle":"Resources and guides","linkDisabled":false,"title":"Resources and guides","path":"https://business.twitter.com/en/resources.html"},{"isActive":false,"hasActiveChild":true,"children":[{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"X Ads overview","linkDisabled":false,"title":"X Ads overview","path":"https://business.twitter.com/en/help/overview.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Get started in your ads account","linkDisabled":false,"title":"Get started in your ads account","path":"https://business.twitter.com/en/help/account-setup.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Campaign setup","linkDisabled":false,"title":"Campaign setup","path":"https://business.twitter.com/en/help/campaign-setup.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Editing and optimization","linkDisabled":false,"title":"Editing and optimization","path":"https://business.twitter.com/en/help/campaign-editing-and-optimization.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Measurement","linkDisabled":false,"title":"Measurement","path":"https://business.twitter.com/en/help/campaign-measurement-and-analytics.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Troubleshooting and FAQs","linkDisabled":false,"title":"Troubleshooting and FAQs","path":"https://business.twitter.com/en/help/troubleshooting.html"},{"isActive":true,"hasActiveChild":false,"children":[],"overviewTitle":"X Ads policies","linkDisabled":false,"title":"X Ads policies","path":"https://business.twitter.com/en/help/ads-policies.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Brand Safety @X","linkDisabled":false,"title":"Brand Safety @X","path":"https://business.twitter.com/en/help/ads-policies/brand-safety.html"},{"isActive":false,"hasActiveChild":false,"children":[],"overviewTitle":"Shopping Policies @X ","linkDisabled":false,"title":"Shopping Policies @X ","path":"https://business.twitter.com/en/help/shopping-policies.html"}],"overviewTitle":"Ads Help Center","linkDisabled":false,"title":"Ads Help Center","path":"https://business.twitter.com/en/help.html"}]" data-icon-chevron-right="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M17.207 11.293l-7.5-7.5c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414L15.086 12l-6.793 6.793c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg>" data-icon-arrow-left="<svg width="28px" height="28px" viewbox="0 0 28 28" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" focusable="false" role="none" class="twtr-icon u01b__icon-arrow-left"> <g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"> <g transform="translate(-1216.000000, -298.000000)" stroke-width="2.25"> <g transform="translate(1200.000000, 282.000000)"> <g transform="translate(17.000000, 17.000000)"> <path d="M0.756410256,12.8589744 L25.7179487,12.8589744"></path> <path d="M13.2371795,25.3397436 L25.7179487,12.8589744"></path> <path d="M13.2371795,12.4807692 L25.3397436,0.378205128" transform="translate(19.288462, 6.429487) rotate(-90.000000) translate(-19.288462, -6.429487) "></path> </g> </g> </g> </g> </svg>" data-icon-chevron-down="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z" /> </svg>" data-icon-close="<svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 24 24" style="enable-background:new 0 0 24 24;" xml:space="preserve" aria-hidden="true" focusable="false" role="none" class="twtr-icon--md"> <g> <g> <defs> <rect id="SVGID_1_" x="-468" y="-1360" width="1440" height="3027" /> </defs> <clippath id="SVGID_2_"> <use xlink:href="#SVGID_1_" style="overflow:visible;" /> </clippath> </g> </g> <rect x="-468" y="-1360" class="st0" width="1440" height="3027" style="fill:rgb(0,0,0,0);stroke-width:3;stroke:rgb(0,0,0)" /> <path d="M13.4,12l5.8-5.8c0.4-0.4,0.4-1,0-1.4c-0.4-0.4-1-0.4-1.4,0L12,10.6L6.2,4.8c-0.4-0.4-1-0.4-1.4,0c-0.4,0.4-0.4,1,0,1.4 l5.8,5.8l-5.8,5.8c-0.4,0.4-0.4,1,0,1.4c0.2,0.2,0.4,0.3,0.7,0.3s0.5-0.1,0.7-0.3l5.8-5.8l5.8,5.8c0.2,0.2,0.5,0.3,0.7,0.3 s0.5-0.1,0.7-0.3c0.4-0.4,0.4-1,0-1.4L13.4,12z" /> </svg>" data-icon-search="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="twtr-icon"> <path opacity="0" d="M0 0h24v24H0z" /> <path d="M22.06 19.94l-3.73-3.73C19.38 14.737 20 12.942 20 11c0-4.97-4.03-9-9-9s-9 4.03-9 9 4.03 9 9 9c1.943 0 3.738-.622 5.21-1.67l3.73 3.73c.292.294.676.44 1.06.44s.768-.146 1.06-.44c.586-.585.586-1.535 0-2.12zM11 17c-3.308 0-6-2.692-6-6s2.692-6 6-6 6 2.692 6 6-2.692 6-6 6z" /> </svg>" data-icon-search-submit="<svg width="21" height="21" viewbox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="twtr-icon"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.33 14.21L20.06 17.94C20.646 18.525 20.646 19.475 20.06 20.06C19.768 20.354 19.384 20.5 19 20.5C18.616 20.5 18.232 20.354 17.94 20.06L14.21 16.33C12.738 17.378 10.943 18 9 18C4.03 18 0 13.97 0 9C0 4.03 4.03 0 9 0C13.97 0 18 4.03 18 9C18 10.942 17.38 12.737 16.33 14.21ZM3 9C3 12.308 5.692 15 9 15C12.308 15 15 12.308 15 9C15 5.692 12.308 3 9 3C5.692 3 3 5.692 3 9Z" fill="white" /> </svg>" data-bg-color="white-neutral" data-root-page-title="Business" data-search-placeholder="Search" data-search-enabled="true" data-search-page="https://business.twitter.com/en/search.html" data-search-query-key="q" data-search-query-type="?" data-scribe-element="LJUU" data-scribe-section="u01b-navigation" data-cta-enabled="true" data-profile-enabled="true" data-cta-text="Start a campaign" data-cta-link="https://ads.twitter.com" data-cta-link-new-tab="false"> </div> <div class="u01b__static-nav"> </div> </div> </div> </div> </div> </div> <main class="twtr-color-bg--white-neutral business__header-banner-margin" id="twtr-main"> <div class="u08-secondary-navigation"> <div class="u08" data-title="X Ads Help Center" data-headline-link="https://business.twitter.com/en/help.html" data-icon-chevron-down="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> " data-icon-close="<svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewbox="0 0 24 24" style="enable-background:new 0 0 24 24;" xml:space="preserve" aria-hidden="true" focusable="false" role="none" class="twtr-icon--md"> <g> <g> <defs> <rect id="SVGID_1_" x="-468" y="-1360" width="1440" height="3027" /> </defs> <clippath id="SVGID_2_"> <use xlink:href="#SVGID_1_" style="overflow:visible;" /> </clippath> </g> </g> <rect x="-468" y="-1360" class="st0" width="1440" height="3027" style="fill:rgb(0,0,0,0);stroke-width:3;stroke:rgb(0,0,0)" /> <path d="M13.4,12l5.8-5.8c0.4-0.4,0.4-1,0-1.4c-0.4-0.4-1-0.4-1.4,0L12,10.6L6.2,4.8c-0.4-0.4-1-0.4-1.4,0c-0.4,0.4-0.4,1,0,1.4 l5.8,5.8l-5.8,5.8c-0.4,0.4-0.4,1,0,1.4c0.2,0.2,0.4,0.3,0.7,0.3s0.5-0.1,0.7-0.3l5.8-5.8l5.8,5.8c0.2,0.2,0.5,0.3,0.7,0.3 s0.5-0.1,0.7-0.3c0.4-0.4,0.4-1,0-1.4L13.4,12z" /> </svg>" data-is-sticky="true" data-is-transparent="false" data-links-json="[{"title":"Overview","href":"https://business.twitter.com/en/help/overview.html","modalId":""},{"title":"Account setup","href":"https://business.twitter.com/en/help/account-setup.html","modalId":""},{"title":"Campaign setup","href":"https://business.twitter.com/en/help/campaign-setup.html","modalId":""},{"title":"Editing \u0026 optimizing","href":"https://business.twitter.com/en/help/campaign-editing-and-optimization.html","modalId":""},{"title":"Analytics","href":"https://business.twitter.com/en/help/campaign-measurement-and-analytics.html","modalId":""},{"title":"Troubleshooting","href":"https://business.twitter.com/en/help/troubleshooting.html","modalId":""},{"title":"Twitter Ads policies","href":"https://business.twitter.com/en/help/ads-policies.html","modalId":""},{"title":"Create an ad","href":"https://ads.twitter.com","modalId":"","className":"u08__link--alt-cta"}]"> </div> <div class="u08__placeholder"></div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-800r twtr-color--white has-mustache"> X Ads policies </h2> <div class="b01__mustache twtr-background--blue-200"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="W6D3"> <p><i>You can view available translations of this article by selecting a language in the bottom-right corner of this page. Translations are provided as a convenience, and are not meant to change the content of our policies. The English version will control and should be your reference in case of conflict between a translation and the English version.</i></p> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/header/adhc-header-mobile.png.twimg.768.png" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/header/adhc-header-desktop.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/help/header/adhc-header-desktop.png.twimg.1920.png" width="1440" height="360" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__nested--bottom has-z-index"> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="u11__breadcrumbs twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="u11" data-chevron-svg="<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 14.543l-7.5-7.5c-.39-.39-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293L12 9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z"/> </svg> " data-ellipses-svg="<svg width="10" height="2" viewBox="0 0 10 2" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"> <path d="M0.119995 1.77397H1.674V0.219971H0.119995V1.77397Z" fill="#B6C4CE"/> <path d="M4.21648 1.77397H5.77048V0.219971H4.21648V1.77397Z" fill="#B6C4CE"/> <path d="M8.31296 1.77397H9.86696V0.219971H8.31296V1.77397Z" fill="#B6C4CE"/> </svg> " data-theme-color="light" data-page-title="X Ads Policies" data-breadcrumbs-json="[ { "title": "Ads Help Center", "path": "https://business.twitter.com/en/help.html" }, { "title": "X Ads Policies", "path": "https://business.twitter.com/en/help/ads-policies.html" } ]"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__group--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 has-mustache"> Overview </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="2CCJ"> <p>This policy applies to monetization on X and X’s paid advertising products.</p> </div> </div> <div class="ct14-callout-text twtr-component-space--sm twtr-component"> <div class="ct14"> <div class="ct14__item"> <div class="ct14__color"></div> <div class="ct14__text"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="166K"> <p>Advertisers on X are responsible for their <a href="/web/20231206174854/https://business.twitter.com/en/help/troubleshooting/how-twitter-ads-work.html">X Ads</a>. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully. This article describes our advertising policies. Our policies require you to follow the law, but they are not<b> </b>legal advice.</p> </div> </div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="ZHLR"> <p>In addition to X Ads Policies, advertisers must follow X’s <a href="https://web.archive.org/web/20231206174854/https://twitter.com/en/tos">Terms of Service</a>, <a href="https://web.archive.org/web/20231206174854/http://twitter.com/rules">X Rules</a>, and all the policies on our <a href="/web/20231206174854/https://business.twitter.com/en/help.html">Help Center</a> governing use of our services. Please take a moment to review them.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid is-mobile-dual "> <div class="ct01__column twtr-col-md-3 dual-column has-extra-column-padding"> <div class="ct01__wrapper "> <div class="ct09-justify-content twtr-component--last twtr-component twtr-component--first"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center twtr-spacing--pb-100"> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-blue twtr-btn__icon--noicon twtr-scribe-clicks" href="#24" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="HLOQ" data-twtr-scribe-component="x-ads-approval" data-text="X Ads Approval">  X Ads Approval </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 dual-column has-extra-column-padding"> <div class="ct01__wrapper "> <div class="ct09-justify-content twtr-component--last twtr-component twtr-component--first"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center twtr-spacing--pb-100"> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-blue twtr-btn__icon--noicon twtr-scribe-clicks" href="#21" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="J4F5" data-twtr-scribe-component="x-policies" data-text="X Policies">  X Policies </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 dual-column has-extra-column-padding"> <div class="ct01__wrapper "> <div class="ct09-justify-content twtr-component--last twtr-component twtr-component--first"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center twtr-spacing--pb-100"> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-blue twtr-btn__icon--noicon twtr-scribe-clicks" href="#22" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="531C" data-twtr-scribe-component="x-ads-offboarding" data-text="X Ads Offboarding">  X Ads Offboarding </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 dual-column has-extra-column-padding"> <div class="ct01__wrapper "> <div class="ct09-justify-content twtr-component--last twtr-component twtr-component--first"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center twtr-spacing--pb-100"> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-blue twtr-btn__icon--noicon twtr-scribe-clicks" href="#23" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="TAHT" data-twtr-scribe-component="x-ads-policy-update-log" data-text="X Ads Policy Update Log">  X Ads Policy Update Log </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-9 "> <div class="ct01__wrapper "> <div class="b09-scroll-anchor twtr-component twtr-component--first"> <span class="b09" id="24"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 has-mustache"> X Ads Approval </h3> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="3A9Z"> <p>When advertisers on X choose to promote their content with X Ads, their account and content become subject to an approval process. The approval process is designed to support the quality and safety of the X Ads platform. This process helps X check that advertisers are complying with our advertising policies. Learn more about our <a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/about-twitter-ads-approval.html">approval process</a>.</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/icons/blue_exclamation.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/icons/blue_exclamation.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 600 600%22%3E%3C/svg%3E" width="600" height="600" data-src="/content/dam/business-twitter/icons/blue_exclamation.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b09-scroll-anchor twtr-component twtr-component--first"> <span class="b09" id="21"> </span> </div> <div class="ct12-content-tabs twtr-component-space--md twtr-component--last twtr-component"> <div class="ct12 ct12__nav ct12__background--" data-position="relative"> <div class="ct12__nav-item"> <div class="ct12__list-wrapper"> <ul class="ct12__list" role="tablist" aria-orientation="horizontal"> <li class="ct12__list-item"> <a href="#item0" role="tab" aria-controls="item0" data-target-id="item0" data-title="Ads Content Policies" data-hash="item0" class="js-show-section ct12__link twtr-type--roman-16 twtr-color--blue-500 has-hover is-selected">Ads Content Policies</a> </li> <li class="ct12__list-item"> <a href="#item1" role="tab" aria-controls="item1" data-target-id="item1" data-title="Product Policies" data-hash="item1" class="js-show-section ct12__link twtr-type--roman-16 twtr-color--blue-500 has-hover ">Product Policies</a> </li> <li class="ct12__list-item"> <a href="#item2" role="tab" aria-controls="item2" data-target-id="item2" data-title="Campaign Consideration " data-hash="item2" class="js-show-section ct12__link twtr-type--roman-16 twtr-color--blue-500 has-hover ">Campaign Consideration </a> </li> </ul> </div> <div class="ct12__dropdown-wrapper is-closed" role="tabpanel"> <div class="ct12__title-wrapper twtr-container"> <div class="ct12__title-content" aria-controls="id1" aria-expanded="false" aria-haspopup="listbox" role="combobox" tabindex="0" aria-activedescendant=""> <span class="ct12__title twtr-type--bold-16 twtr-color--gray-900"></span> <div class="ct12__icon--arrow-down"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </div> </div> </div> <div class="ct12__dropdown-content is-closed"> <div class="ct12__dropdown-list twtr-container" role="listbox" id="id1" tabindex="-1"> <div class="ct12__dropdown-list-item is-selected twtr-type--roman-16 twtr-color--blue-500" data-target-id="item0" data-val="#Ads Content Policies" role="option"> Ads Content Policies </div> <div class="ct12__dropdown-list-item twtr-type--roman-16 twtr-color--blue-500" data-target-id="item1" data-val="#Product Policies" role="option"> Product Policies </div> <div class="ct12__dropdown-list-item twtr-type--roman-16 twtr-color--blue-500" data-target-id="item2" data-val="#Campaign Consideration " role="option"> Campaign Consideration </div> </div> </div> </div> </div> <div class="ct12__swiper-container swiper-container" role="tabpanel"> <div class="ct12__swiper-wrapper swiper-wrapper"> <div class="ct12__tab ct12__tab--0 swiper-slide " data-target-tabid="item0"> <div class="ct12__tab-content "> <div class="b01-headline"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 has-mustache"> Ads Content Policies </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="LHAA"> <ul> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/adult-or-sexual-products-and-services.html" style="background-color: rgb(255,255,255);">Adult Sexual Content</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/alcohol-content.html" style="background-color: rgb(255,255,255);">Alcohol Content</a></li> <li style="text-align: left;"><a href="https://web.archive.org/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/deceptive-and-fraudulent-content.html">Deceptive and Fraudulent Content</a><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/unacceptable-business-practices.html"></a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/drugs-and-drug-paraphernalia.html" style="background-color: rgb(255,255,255);">Drugs and Drug Paraphernalia</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/financial-services.html" style="background-color: rgb(255,255,255);">Financial Products and Services</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/gambling-content.html" style="background-color: rgb(255,255,255);">Gambling Content</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/hate-content.html" style="background-color: rgb(255,255,255);">Hateful Content</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/healthcare.html" style="background-color: rgb(255,255,255);">Healthcare</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/inappropriate-content.html" style="background-color: rgb(255,255,255);">Inappropriate Content</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/software-downloads-policy.html" style="background-color: rgb(255,255,255);">Malware and Software Downloads</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/political-content.html" style="background-color: rgb(255,255,255);">Political Content</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/prohibited-content-for-minors.html" style="background-color: rgb(255,255,255);">Prohibited Content for Minors</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/prohibited-content-policies/quality-policy.html" style="background-color: rgb(255,255,255);">Quality</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/state-media.html" style="background-color: rgb(255,255,255);">State Media</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/tobacco-and-tobacco-accessories.html" style="background-color: rgb(255,255,255);">Tobacco and Tobacco Accessories</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/unauthorized-ticket-sales.html" style="background-color: rgb(255,255,255);">Unauthorized Ticket Sales</a></li> <li style="text-align: left;"><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/weapons-and-weapon-accessories.html" style="background-color: rgb(255,255,255);">Weapons and Weapon Accessories</a></li> </ul> <p><b>Note:</b> Certain industries and trade associations have their own self-regulatory codes for advertising and marketing. Advertisers on X who are members of these associations should refer to these codes, in addition to X's policies, for guidance on appropriate advertising practices.</p> <p><i>Example: Advertisers in the UK should be aware of additional marketing regulations that may apply. Further information that may be found useful is available in the <a href="https://web.archive.org/web/20231206174854/https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html?utm_source=tw_referral&utm_medium=web&utm_campaign=Twitter">CAP Code</a> and the <a href="https://web.archive.org/web/20231206174854/https://www.asa.org.uk/advice-and-resources.html?utm_source=tw_referral&utm_medium=web&utm_campaign=Twitter">resources</a> provided by the <a href="https://web.archive.org/web/20231206174854/https://www.asa.org.uk/about-asa-and-cap/about-regulation/about-the-asa-and-cap.html?utm_source=tw_referral&utm_medium=web&utm_campaign=Twitter">Advertising Standards Authority</a>.</i></p> </div> </div> </div> </div> <div class="ct12__tab ct12__tab--1 swiper-slide " data-target-tabid="item1"> <div class="ct12__tab-content "> <div class="b01-headline"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 has-mustache"> Product Policies </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="6YHT"> <ul> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/troubleshooting/amplify-publisher-faqs.html">Amplify Pre-Roll Publisher Program FAQ</a></li> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/product-policies/brand-safety-policy.html">Brand safety policy</a></li> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/troubleshooting/how-twitter-ads-work.html">How X Ads Work</a></li> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/other-policy-requirements/interest-based-opt-out-policy.html">Interest-based Opt-out Policy </a></li> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/other-policy-requirements/promoted-trends-guidelines.html">X Takeover Guidelines</a></li> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/product-policies/ads-transparency.html">X Takeover Transparency</a>: X is committed to our ads transparency efforts, including the <a href="https://web.archive.org/web/20231206174854/https://ads.twitter.com/transparency">Ads Transparency Center</a>. As we work to implement our new <a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-content-policies/political-content.html">Political Ads Policy</a> transparency around the following premium products will be detailed temporarily on this page. </li> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/campaign-considerations/policies-for-conversion-tracking-and-custom-audiences.html">Policies for conversion tracking and custom audiences</a></li> <li><a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/rules-and-policies/paid-partnerships">Paid Partnerships policy</a></li> </ul> </div> </div> </div> </div> <div class="ct12__tab ct12__tab--2 swiper-slide " data-target-tabid="item2"> <div class="ct12__tab-content "> <div class="b01-headline"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 has-mustache"> Campaign Considerations </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="SFPC"> <ul> <li><a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/en/rules-and-policies/twitter-automation">Automation Rules</a></li> <li>Account eligibility for X Ads: X accounts must meet certain criteria in order to be eligible to participate in X Ads and use our suite of advertising products. Learn about common reasons why <a href="/web/20231206174854/https://business.twitter.com/en/help/overview/about-eligibility-for-twitter-ads.html" style="background-color: rgb(255,255,255);">accounts may be ineligible</a> to advertise, along with steps on how to become eligible in the future.</li> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/campaign-considerations/anti-discriminatory-targeting-policy.html" style="background-color: rgb(255,255,255);">Anti-Discriminatory Targeting Policy</a><br/> </li> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/campaign-considerations/housing-lending-and-employment-opportunities.html" style="background-color: rgb(255,255,255);">Housing, Lending, and Credit Opportunities</a></li> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/prohibited-content-policies/illegal-products-and-services.html">Illegal Products and Services</a> </li> <li><a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/campaign-considerations/targeting-of-sensitive-categories.html" style="background-color: rgb(255,255,255);">Targeting Sensitive Categories Policy</a></li> <li><a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/rules-and-policies/paid-partnerships">Paid Partnerships Policy</a></li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom twtr-background--gray-50 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-3 "> <div class="ct01__wrapper "> <div class="btc00-migration-void c00-void-component twtr-component twtr-component--first"> </div> <div class="b04-image twtr-component--last twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/icons/blue_clock.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/icons/blue_clock.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 600 600%22%3E%3C/svg%3E" width="600" height="600" data-src="/content/dam/business-twitter/icons/blue_clock.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-9 "> <div class="ct01__wrapper "> <div class="btc00-migration-void c00-void-component twtr-component twtr-component--first"> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="22"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 has-mustache"> X Ads Offboarding </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="2YVY"> <p>X follows processes and principles when removing advertisers from the X Ads platform. We call this process “offboarding,” and we strive to make it as transparent and seamless as possible for everyone involved. Learn more about <a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/about-twitter-ads-offboarding.html">offboarding</a>.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-9 "> <div class="ct01__wrapper "> <div class="b09-scroll-anchor twtr-component twtr-component--first"> <span class="b09" id="23"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 has-mustache"> X Ads Policy Update Log </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="N4IW"> <p>This <a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies/ads-policy-update-log.html">log</a> will reflect policy changes impacting what is and is not permitted to be advertised via X Ads.</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/icons/blue_education.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/icons/blue_education.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 600 600%22%3E%3C/svg%3E" width="600" height="600" data-src="/content/dam/business-twitter/icons/blue_education.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="b17-scroll-top-button"> <div class="b17"> <button class="b17__button" aria-label="Scroll to top"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="b17__icon twtr-color-fill--dark-gray-neutral"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 14.543l-7.5-7.5c-.39-.39-1.023-.39-1.414 0l-7.5 7.5c-.39.39-.39 1.023 0 1.414.195.195.45.293.707.293s.512-.098.707-.293L12 9.164l6.793 6.793c.195.195.45.293.707.293s.512-.098.707-.293c.39-.39.39-1.023 0-1.414z"/> </svg> </button> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--white has-mustache"> Ready to get started? </h2> <div class="b01__mustache twtr-background--blue-200"></div> </div> </div> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-white twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20231206174854/https://ads.twitter.com/" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="4D1D" data-twtr-scribe-component="create-your-ad" data-text="Create your ad">  Create your ad </a> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/header/adhc-footer-mobile.png.twimg.768.png" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20231206174854im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/header/adhc-footer-desktop.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/help/header/adhc-footer-desktop.png.twimg.1920.png" width="1440" height="300" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="c24-sticky-cta"> </div> </main> <div> <footer class="u02 twtr-background--gray-900"> <div class="twtr-container"> <div class="u02__wrapper"> <div class="u02__row u02__network-map"> <div class="twtr-grid u02__twtr-grid"> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> X platform <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://x.com/" title="X.com" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="x-com"> X.com </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://status.twitterstat.us/" title="Status" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="status"> Status </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/resources/accessibility" title="Accessibility" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="accessibility"> Accessibility </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://publish.twitter.com/" title="Embed a post" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="embed-a-post"> Embed a post </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://privacy.twitter.com/" title="Privacy Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="privacy-center"> Privacy Center </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://transparency.twitter.com/" title="Transparency Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="transparency-center"> Transparency Center </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/using-x/download-the-x-app" title="Download the X app" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="download-the-x-app"> Download the X app </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> X Corp. <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://about.twitter.com/en/who-we-are/our-company.html" title="About the company" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="about-the-company"> About the company </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://blog.twitter.com/" title="Company news" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="company-news"> Company news </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://about.twitter.com/en/who-we-are/brand-toolkit.html" title="Brand toolkit" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="brand-toolkit"> Brand toolkit </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://careers.twitter.com/" title="Jobs and internships" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="jobs-and-internships"> Jobs and internships </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://investor.twitterinc.com/" title="Investors" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="investors"> Investors </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Help <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/" title="Help Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="help-center"> Help Center </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/en/using-twitter" title="Using X" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="using-x"> Using X </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://create.twitter.com/" title="X for creators" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="x-for-creators"> X for creators </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://business.twitter.com/en/help.html" title="Ads Help Center" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="ads-help-center"> Ads Help Center </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/en/managing-your-account" title="Managing your account" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="managing-your-account"> Managing your account </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://preferencecenter.twitter.com/" title="Email Preference Center" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="email-preference-center"> Email Preference Center </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/en/rules-and-policies" title="Rules and policies" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="rules-and-policies"> Rules and policies </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/en/forms.html" title="Contact us" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="contact-us"> Contact us </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Developer resources <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://developer.twitter.com/en" title="Developer home" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="developer-home"> Developer home </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://developer.twitter.com/en/docs" title="Documentation" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="documentation"> Documentation </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://twittercommunity.com/" title="Forums" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="forums"> Forums </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://developer.twitter.com/en/community" title="Communities" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="communities"> Communities </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://blog.twitter.com/developer/" title="Developer blog" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="developer-blog"> Developer blog </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://blog.twitter.com/engineering/en_us.html" title="Engineering blog" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="engineering-blog"> Engineering blog </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://developer.twitter.com/en/more/developer-terms" title="Developer terms" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="developer-terms"> Developer terms </a> </li> </ul> </div> <div class="js-accordion u02__column"> <h4 class="u02__column__parent twtr-type--bold-14 twtr-color--gray-0 is-opaque"> <button class="u02__trigger" type="button"> Business resources <span class="u02__icon twtr-color-fill--gray-0 twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"> <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </span> </button> </h4> <ul class="u02__column__list" role="region"> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://business.twitter.com/en/advertising.html" title="Advertise" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="advertise"> Advertise </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://business.twitter.com/" title="X for business" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="x-for-business"> X for business </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://business.twitter.com/en/resources.html" title="Resources and guides" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="resources-and-guides"> Resources and guides </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://marketing.twitter.com/" title="X for marketers" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="x-for-marketers"> X for marketers </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://marketing.twitter.com/en/insights" title="Marketing insights" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="marketing-insights"> Marketing insights </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://marketing.twitter.com/en/success-stories" title="Brand inspiration" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="brand-inspiration"> Brand inspiration </a> </li> <li class="u02__link-item"> <a href="https://web.archive.org/web/20231206174854/https://www.twitterflightschool.com/sl/382652bc" title="X Flight School" target="_blank" class="u02__link twtr-type--roman-14 twtr-color--gray-0 is-opaque twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="x-flight-school"> X Flight School </a> </li> </ul> </div> </div> </div> <div class="u02__row u02__legal"> <div class="twtr-grid u02__twtr-grid u02__bottom-container"> <div class="u02__column u02__column--bottom"> <span class="u02__column-footnote twtr-type--roman-14 twtr-color--gray-0 is-opaque"> © 2023 X Corp. </span> </div> <div class="u02__column u02__column--bottom"> <a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/rules-and-policies/twitter-cookies" title="Cookies" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="cookies"> Cookies </a> </div> <div class="u02__column u02__column--bottom"> <a href="https://web.archive.org/web/20231206174854/https://twitter.com/privacy" title="Privacy" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="privacy"> Privacy </a> </div> <div class="u02__column u02__column--bottom"> <a href="https://web.archive.org/web/20231206174854/https://twitter.com/tos" title="Terms and conditions" target="_blank" class="u02__column-footnote u02__meta-links twtr-type--roman-14 twtr-color--gray-0 is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="PBCX" data-twtr-scribe-component="terms-and-conditions"> Terms and conditions </a> </div> <div class="u02__column u02__column--bottom"> <div class="u03"> <a class="u03__current-region js-open twtr-type--roman-14 twtr-color--white-neutral is-opaque has-hover" href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies.html"> English <svg xmlns="http://www.w3.org/2000/svg" width="17" height="9.5" viewbox="0 0 17 9.5" aria-hidden="true" focusable="false" role="none" class="twtr-icon--sm twtr-color-fill--white-neutral has-hover"> <path d="M16.707.293c-.39-.39-1.023-.39-1.414 0L8.5 7.086 1.707.293c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </a> <div class="u03__modal twtr-color-bg--blue-extra-dark" role="dialog" aria-label="Select language" aria-modal="true"> <button type="button" class="u03__close-button js-close" aria-label="close"> <span class="twtr-hidden--xs twtr-hidden--sm"><svg xmlns="http://www.w3.org/2000/svg" width="46" height="72" viewbox="0 0 46 72" aria-hidden="true" focusable="false" role="none" class="twtr-icon--lg twtr-color-fill--white-neutral has-hover"> <path d="M27.243 36l14.879-14.879a2.998 2.998 0 0 0 0-4.242 2.998 2.998 0 0 0-4.242 0L23 31.758 8.122 16.879a2.998 2.998 0 0 0-4.242 0 2.998 2.998 0 0 0 0 4.242L18.758 36 3.879 50.879A2.998 2.998 0 0 0 6.001 56a2.99 2.99 0 0 0 2.121-.879L23 40.242l14.879 14.879A2.991 2.991 0 0 0 40 56a2.998 2.998 0 0 0 2.121-5.121L27.243 36z"/> </svg></span> <span class="twtr-hidden--md twtr-hidden--lg twtr-hidden--xl"><svg xmlns="http://www.w3.org/2000/svg" width="46" height="72" viewbox="0 0 46 72" aria-hidden="true" focusable="false" role="none" class="twtr-icon--lg twtr-color-fill--white-neutral has-hover"> <path d="M27.243 36l14.879-14.879a2.998 2.998 0 0 0 0-4.242 2.998 2.998 0 0 0-4.242 0L23 31.758 8.122 16.879a2.998 2.998 0 0 0-4.242 0 2.998 2.998 0 0 0 0 4.242L18.758 36 3.879 50.879A2.998 2.998 0 0 0 6.001 56a2.99 2.99 0 0 0 2.121-.879L23 40.242l14.879 14.879A2.991 2.991 0 0 0 40 56a2.998 2.998 0 0 0 2.121-5.121L27.243 36z"/> </svg></span> </button> <a href="/web/20231206174854/https://business.twitter.com/" class="u03__brand"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" aria-hidden="true" focusable="false" role="none" class="u03__brand-icon twtr-icon--base twtr-color-fill--white-neutral"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M23.643 4.937c-.835.37-1.732.62-2.675.733.962-.576 1.7-1.49 2.048-2.578-.9.534-1.897.922-2.958 1.13-.85-.904-2.06-1.47-3.4-1.47-2.572 0-4.658 2.086-4.658 4.66 0 .364.042.718.12 1.06-3.873-.195-7.304-2.05-9.602-4.868-.4.69-.63 1.49-.63 2.342 0 1.616.823 3.043 2.072 3.878-.764-.025-1.482-.234-2.11-.583v.06c0 2.257 1.605 4.14 3.737 4.568-.392.106-.803.162-1.227.162-.3 0-.593-.028-.877-.082.593 1.85 2.313 3.198 4.352 3.234-1.595 1.25-3.604 1.995-5.786 1.995-.376 0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z"/> </svg> <span class="u03__site-name twtr-type--bold-16 twtr-color--white-neutral">Business</span> </a> <div class="u03__region-list-container"> <div class="twtr-container"> <ul class="u03__region-list twtr-grid" data-choose-text="Choose a region" data-back-text="Back"> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/en/help/ads-policies.html" class="twtr-color--blue-light twtr-type--bold-24 has-hover"> English </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/de/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Deutsch </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/es/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Español </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/fr/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Français </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/pt/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Português </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/ja/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> 日本語 </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/ar/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> العربية </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/da/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Dansk </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/ko/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> 한국어 </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/ru/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> русский </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/zh-cn/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> 简体中文 </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/zh-tw/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> 繁體中文 </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/tr/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Türkçe </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/no/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Norsk </a> </li> <li class="u03__region-list-item twtr-col-md-4"> <a href="/web/20231206174854/https://business.twitter.com/sv/help/ads-policies.html" class="twtr-color--white-neutral twtr-type--bold-24 has-hover"> Svensk </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </footer> </div> <div id="page-props" data-privacy-config="enabled" data-exclude-refs="{"ref_paths":["ads.twitter.com/login"],"ref_codes":["web-btc-ao-gbl-homepage","web-btc-ao-gbl-gettingstartedtwads"]}" data-page-title="X Ads policies" data-page-path="/content/business-twitter/en/help/ads-policies"> </div> <script type="text/javascript" src="https://web.archive.org/web/20231206174854js_/https://platform.twitter.com/widgets.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20231206174854js_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/js/core.js.twhash.a.f.d8b3b78a7044e1d06f131369bea741a9.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20231206174854js_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/js/project.js.twhash.a.f.c8645c4a70c556042a996622466fe2d8.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20231206174854js_/https://cdn.cms-twdigitalassets.com/etc/designs/business2-twitter/public/js/languages.js.twhash.a.f.fb1c01199f340f8fde1ec50a6818b688.js"></script> <div id="u12" class="u12-data-protection-notice"> <div class="u12-data-protection-notice__item u12-data-protection-notice__item--b is-hidden"> <div class="u12b-opt-in" id="u12b" data-cname="twtr_pixel_opt_in"> <div class="u12b-opt-in__item u12-data-protection-notice__notice"> <div class="u12b-opt-in__content"> <div class="u12b-opt-in__copy"> <p class="mtc-font twtr-font"> <b>Did someone say … cookies?</b><br/><br/> X and its partners use cookies to provide you with a better, safer and faster service and to support our business. Some cookies are necessary to use our services, improve our services, and make sure they work properly. <a href="https://web.archive.org/web/20231206174854/https://help.twitter.com/rules-and-policies/twitter-cookies" target="_blank">Show more about your choices</a>. </p> </div> <div class="u12b-opt-in__choice twtr-scribe-clicks-within"> <ul class="u12b-opt-in__choice-list"> <li class="u12b-opt-in__choice-list-item"> <button class="u12b-opt-in__button is-blue u12b-opt-in__button--accept mtc-font twtr-font js-accept twtr-scribe-clicks" data-twtr-scribe-section="u12-data-protection-notice" data-twtr-scribe-element="OEQX" data-twtr-scribe-component="data-protection-notice"> Accept all cookies </button> </li> <li class="u12b-opt-in__choice-list-item"> <button class="u12b-opt-in__button is-naked u12b-opt-in__button--decline mtc-font twtr-font js-decline twtr-scribe-clicks" data-twtr-scribe-section="u12-data-protection-notice" data-twtr-scribe-element="OEQX" data-twtr-scribe-component="data-protection-notice"> Refuse non-essential cookies </button> </li> </ul> </div> </div> </div> </div> </div> </div> <link rel="stylesheet" href="https://web.archive.org/web/20231206174854cs_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-u12-data-protection-notice.min.twhash.a.cl.8d93205985d36dea4268f79e373e2b02.css" type="text/css"> <script src="https://web.archive.org/web/20231206174854js_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-promise-polyfill.min.twhash.a.cl.678c3c47bfcf62393184734a7204fcdf.js"></script> <script src="https://web.archive.org/web/20231206174854js_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-twtr-profile-adapter.min.twhash.a.cl.2f6a2e41ae41c33aba9f8a7dcf876eb6.js"></script> <script src="https://web.archive.org/web/20231206174854js_/https://cdn.cms-twdigitalassets.com/etc/designs/common-twitter/clientlib-u12-data-protection-notice.min.twhash.a.cl.07841e68cd67e37f7c17e3a5c3c32e2d.js"></script> <script src="https://web.archive.org/web/20231206174854js_/https://cdn.cms-twdigitalassets.com/etc/designs/boilerplate-twitter/clientlibs-refsource.min.twhash.a.cl.7130200325ea3a5900605ca508f725b9.js"></script> </div> </body> </html>

CINXE.COM

X Ads policies