”Främsta konkurrenten är plånboken”

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'false' : 'true'); // This doesn't seem to do anything? But there's styling dependent on it some places document.body.classList.toggle('hamburger-expanded'); } // Called via the eventlistener - if the key is Escape, toggle the dropdown and remove the eventlistener function closeDropdown(e) { if(e.key === 'Escape') { toggleDropdown(); // Set the focus back on the button when clicking escape, so the user can continue tabbing down // the page in a natural flow document.querySelector('[data-id="pageElements-20"] .burger-btn').focus(); window.removeEventListener('keydown', closeDropdown); } } if(burgerButton) { burgerButton.addEventListener('click', function(e) { e.preventDefault(); toggleDropdown(); // If the menu gets expanded, add the eventlistener that will close it on pressing Escape // else, remove the eventlistener otherwise it will continue to listen for escape even if the menu is closed. if(document.querySelector('[data-id="pageElements-20"] .burger-btn').getAttribute('aria-expanded') === 'true') { window.addEventListener('keydown', closeDropdown); 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}); event.classes.forEach(function(item) { item.class.forEach(function(classname) { (document.querySelector(item.selector) || domInterface).classList.add(classname); }); }); } }; var observer = new IntersectionObserver(callback, { rootMargin: event.offset, threshold: 1 }); var target = document.querySelector(event.target); if (target) { observer.observe(target); } }); } }()); window.Dac.clientData.paywall.toggleAuthenticatedContent(); </script> </header> <section class="main article"> <div data-element-guid="e002adbe-a23e-4ce7-dc88-8c532385c48a" class="placeholder placement-top"> <div data-element-guid="7d089295-39dd-4ff3-f602-b64948510b86" class="column google-ad small-12 large-12 small-abs-12 large-abs-12 display-label" style=""> <span class="ad-label">Annons</span> <div class="adunit" id="Pan-Top" ></div> <script> googletag.cmd.push(function() { googletag.display('Pan-Top'); }); </script> </div> </div> <main class="pageWidth"> <article class=" "> <section class="main article k5a-article" id="main"> <div data-element-guid="63b49ef3-0132-4ba0-883d-53dd54546d5a" class="articleHeader column"> <h1 class="headline mainTitle t48 tm28 font-weight-bold m-font-weight-bold" style="">”Främsta konkurrenten är plånboken”</h1> <div class="media"> <div class="floatingText"></div> </div> <h2 class="subtitle font-weight-bold m-font-weight-bold" style=""><p>I Sverige finns det troligtvis bara ett enda bokförlag vars vd inte vill kalla företaget för förlag och vars säljare inte vill kalla sina varor för böcker</p> </h2> <div data-element-guid="1b1d8450-d548-4668-987e-61f362c48a3a" class="meta"> <div class="bylines"> <div data-element-guid="252ab228-58b5-45b2-eb93-95551cc9437e" class="byline column" itemscope itemtype="http://schema.org/Person"> <div class="content"> <address class="name"> <span class="firstname ">Johanna</span> <span class="lastname ">Westlund</span> </address> </div> </div> </div> <div class="dates"> <span class="dateGroup datePublished"> <span class="dateLabel">Publicerad</span> <time datetime="2005-08-31T16:24:00.000Z" title="Publicerad onsdag 31. augusti 2005">onsdag 31. augusti 2005</time> </span> </div> <div class="social"> <a target="blank" href="https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.svb.se%2Fnyheter%2Fframsta-konkurrenten-ar-planboken%2F2453575" class="fi-social-facebook"><span class="share-text">Del på Facebook</span></a> <a target="blank" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.svb.se%2Fnyheter%2Fframsta-konkurrenten-ar-planboken%2F2453575" class="fi-social-twitter"><span class="share-text">Del på Twitter</span></a> <a target="blank" href="mailto:?subject=%E2%80%9DFr%C3%A4msta%20konkurrenten%20%C3%A4r%20pl%C3%A5nboken%E2%80%9D&body=I%20Sverige%20finns%20det%20troligtvis%20bara%20ett%20enda%20bokf%C3%B6rlag%20vars%20vd%20inte%20vill%20kalla%20f%C3%B6retaget%20f%C3%B6r%20f%C3%B6rlag%20och%20vars%20s%C3%A4ljare%20inte%20vill%20kalla%20sina%20varor%20f%C3%B6r%20b%C3%B6cker%0Dhttps%3A%2F%2Fwww.svb.se%2Fnyheter%2Fframsta-konkurrenten-ar-planboken%2F2453575" class="fi-mail"><span class="share-text">Del på e-post</span></a> </div> </div> </div> <div data-element-guid="1b1d8450-d548-4668-987e-61f362c48a3a" class="bodytext large-12 small-12 medium-12 teaserContent"> <div class="paywallTeaser column"> <div class="inner"> <div class="header"> <h3>Vill du läsa vidare?</h3> <h4><a class="login" href="https://api.svb.se/paywall/login?&siteAlias=svb&&siteId=42&contentUrl=https%3A%2F%2Fwww.svb.se%2Fnyheter%2Fframsta-konkurrenten-ar-planboken%2F2453575">Redan prenumerant? 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srcset="https://image.svb.se/4216174.jpg?imageId=4216174&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" media="(max-width: 767px)" type="image/jpeg"> <img src="https://image.svb.se/4216174.jpg?imageId=4216174&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" title="TikTok och Microsoft ger sig in på bokmarknaden" alt="" loading="lazy" style="" > </picture> </div> </figure> <div class="floatingText"> <div class="labels"> </div> </div> </div> <div style="" class="kicker below t17 tm15 tertiary color_mobile_tertiary"> NYHETER </div> <h2 itemprop="headline" class="headline t22 tm22 font-weight-bold m-font-weight-bold" style="" >TikTok och Microsoft ger sig in på bokmarknaden </h2> </a> <time itemprop="datePublished" 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src="https://image.svb.se/4309716.jpg?imageId=4309716&panox=0.00&panoy=29.33&panow=100.00&panoh=50.79&heightx=0.00&heighty=0.00&heightw=58.10&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" title="Storytelreklam upprör: ”Falsk marknadsföring”" alt="" loading="lazy" style="" > </picture> </div> </figure> <div class="floatingText"> <div class="labels"> </div> </div> </div> <div style="" class="kicker below t17 tm15 tertiary color_mobile_tertiary"> NYHETER </div> <h2 itemprop="headline" class="headline t22 tm22 font-weight-bold m-font-weight-bold" style="" >Storytelreklam upprör: ”Falsk marknadsföring” </h2> </a> <time itemprop="datePublished" datetime="2024-11-25T09:07:43+01:00"></time> </div> </article></div> </div></div> <div data-element-guid="e3dbf6ba-f29d-4a26-bdbd-c7ea1c7e75fa" class="row small-12 large-12 desktop-space-outsideBottom-small mobile-space-outsideBottom-small" style=""><article 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src="https://image.svb.se/4308285.jpg?imageId=4308285&panox=0.00&panoy=19.72&panow=100.00&panoh=71.67&heightx=21.34&heighty=0.00&heightw=41.43&heighth=100.00&width=960&height=472&format=webp&format=jpg" width="480" height="236" title="Appell förlag: Böcker för bildning och skönhet" alt="" loading="lazy" style="" > </picture> </div> </figure> <div class="floatingText"> <div class="labels"> </div> </div> </div> <div style="" class="kicker below tertiary color_mobile_tertiary"> FÖRDJUPNING </div> <h2 itemprop="headline" class="headline t45" style="" >Appell förlag: Böcker för bildning och skönhet </h2> <p itemprop="description" class="subtitle " style="" > Kvalitet i både innehåll och utformning har blivit själva affärsidén för Helena Hegardts Appell förlag. Nu har det resulterat i förlagets första Augustnominering. </p> </a> <time itemprop="datePublished" datetime="2024-11-22T11:20:02+01:00"></time> </div> </article><div data-element-guid="4488553b-e2c4-4b25-a936-554ed97ee046" class="columns small-12 large-3 small-abs-12 large-abs-3"><div data-element-guid="2bb4c092-12aa-463e-b610-1f5df8e3e0d4" class="row small-12 large-12" style=""><article data-element-guid="878d8667-deeb-4649-b9f8-75b38b376770" class="column paywall small-12 large-12 small-abs-12 large-abs-3 " data-site-alias="svb" data-section="nyheter" data-instance="4275031" itemscope itemtype="http://schema.org/NewsArticle"> <div class="content" style=""> <a itemprop="url" class="" href="https://www.svb.se/nyheter/johan-hilton-far-stora-journalistpriset-for-bok-om-benny-fredriksson/4309278" data-k5a-url="https://www.svb.se/a/4309278"> <div class="media mobile-floatLeft"> <figure data-element-guid="b8d112b9-2a70-48ab-b0a8-59f9be881a73" class="mobile-floatLeft" > <div class="img fullwidthTarget"> <picture> <source srcset="https://image.svb.se/4309289.jpg?imageId=4309289&panox=0.00&panoy=12.50&panow=100.00&panoh=71.67&heightx=38.85&heighty=0.00&heightw=41.43&heighth=100.00&width=500&height=340&format=webp&format=webp" width="250" height="170" media="(min-width: 768px)" type="image/webp"> <source srcset="https://image.svb.se/4309289.jpg?imageId=4309289&panox=0.00&panoy=12.50&panow=100.00&panoh=71.67&heightx=38.85&heighty=0.00&heightw=41.43&heighth=100.00&width=500&height=340&format=webp&format=jpg" width="250" height="170" media="(min-width: 768px)" type="image/jpeg"> <source srcset="https://image.svb.se/4309289.jpg?imageId=4309289&panox=0.00&panoy=12.50&panow=100.00&panoh=71.67&heightx=38.85&heighty=0.00&heightw=41.43&heighth=100.00&width=240&height=248&format=webp&format=webp" width="120" height="124" media="(max-width: 767px)" type="image/webp"> <source srcset="https://image.svb.se/4309289.jpg?imageId=4309289&panox=0.00&panoy=12.50&panow=100.00&panoh=71.67&heightx=38.85&heighty=0.00&heightw=41.43&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" media="(max-width: 767px)" type="image/jpeg"> <img src="https://image.svb.se/4309289.jpg?imageId=4309289&panox=0.00&panoy=12.50&panow=100.00&panoh=71.67&heightx=38.85&heighty=0.00&heightw=41.43&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" title="Johan Hilton får Stora Journalistpriset för bok om Benny Fredriksson" alt="" loading="lazy" style="" > </picture> </div> </figure> <div class="floatingText"> <div class="labels"> </div> </div> </div> <div style="" class="kicker below t17 tm15 tertiary color_mobile_tertiary"> NYHETER </div> <h2 itemprop="headline" class="headline t22 tm22 font-weight-bold m-font-weight-bold" style="" >Johan Hilton får Stora Journalistpriset för bok om Benny Fredriksson </h2> </a> <time itemprop="datePublished" datetime="2024-11-22T10:44:47+01:00"></time> </div> </article><article data-element-guid="48d8bfa4-0f55-469b-8dcb-61dbe82e933b" class="column paywall small-12 large-12 small-abs-12 large-abs-3 " data-site-alias="svb" data-section="nyheter" data-instance="4275033" itemscope itemtype="http://schema.org/NewsArticle"> <div class="content" style=""> <a itemprop="url" class="" href="https://www.svb.se/nyheter/genrelitteratur-i-fokus-pa-ny-bokmassa-i-uppsala/4308977" data-k5a-url="https://www.svb.se/a/4308977"> <div class="media mobile-floatLeft"> <figure data-element-guid="42b0b37e-2248-450b-bdb4-6fef74aea318" class="mobile-floatLeft" > <div class="img fullwidthTarget"> <picture> <source srcset="https://image.svb.se/4308986.jpg?imageId=4308986&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=500&height=340&format=webp&format=webp" width="250" height="170" media="(min-width: 768px)" type="image/webp"> <source srcset="https://image.svb.se/4308986.jpg?imageId=4308986&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=500&height=340&format=webp&format=jpg" width="250" height="170" media="(min-width: 768px)" type="image/jpeg"> <source srcset="https://image.svb.se/4308986.jpg?imageId=4308986&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=240&height=248&format=webp&format=webp" width="120" height="124" media="(max-width: 767px)" type="image/webp"> <source srcset="https://image.svb.se/4308986.jpg?imageId=4308986&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" media="(max-width: 767px)" type="image/jpeg"> <img src="https://image.svb.se/4308986.jpg?imageId=4308986&panox=0.00&panoy=0.00&panow=100.00&panoh=100.00&heightx=0.00&heighty=0.00&heightw=100.00&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" title="Genrelitteratur i fokus på ny bokmässa i Uppsala" alt="" loading="lazy" style="" > </picture> </div> </figure> <div class="floatingText"> <div class="labels"> </div> </div> </div> <div style="" class="kicker below t17 tm15 tertiary color_mobile_tertiary"> NYHETER </div> <h2 itemprop="headline" class="headline t22 tm22 font-weight-bold m-font-weight-bold" style="" >Genrelitteratur i fokus på ny bokmässa i Uppsala </h2> </a> <time itemprop="datePublished" datetime="2024-11-22T08:09:40+01:00"></time> </div> </article></div> </div></div> <div data-element-guid="2a5c1ec0-de13-4e3c-9001-e922b8e99207" class="row small-12 large-12 desktop-space-outsideBottom-small mobile-space-outsideBottom-small" style=""><article data-element-guid="fa39a97e-651d-4f60-9e1e-a9c241470505" class="column paywall small-12 large-4 small-abs-12 large-abs-4 " data-site-alias="svb" data-section="nyheter" data-instance="4275035" itemscope itemtype="http://schema.org/NewsArticle"> <div class="content" style=""> <a itemprop="url" class="" href="https://www.svb.se/nyheter/anrik-bokhandel-tilldelas-forlaggareforeningens-hederspris/4308545" data-k5a-url="https://www.svb.se/a/4308545"> <div class="media mobile-floatLeft"> <figure data-element-guid="2ddb074a-27bb-441e-bb3f-3e5717bc80f6" class="mobile-floatLeft" > <div class="img fullwidthTarget"> <picture> <source srcset="https://image.svb.se/4308557.jpg?imageId=4308557&panox=0.00&panoy=1.97&panow=100.00&panoh=63.55&heightx=27.60&heighty=0.00&heightw=46.67&heighth=100.00&width=664&height=452&format=webp&format=webp" width="332" height="226" media="(min-width: 768px)" type="image/webp"> <source srcset="https://image.svb.se/4308557.jpg?imageId=4308557&panox=0.00&panoy=1.97&panow=100.00&panoh=63.55&heightx=27.60&heighty=0.00&heightw=46.67&heighth=100.00&width=664&height=452&format=webp&format=jpg" width="332" height="226" media="(min-width: 768px)" type="image/jpeg"> <source srcset="https://image.svb.se/4308557.jpg?imageId=4308557&panox=0.00&panoy=1.97&panow=100.00&panoh=63.55&heightx=27.60&heighty=0.00&heightw=46.67&heighth=100.00&width=240&height=248&format=webp&format=webp" width="120" height="124" media="(max-width: 767px)" type="image/webp"> <source srcset="https://image.svb.se/4308557.jpg?imageId=4308557&panox=0.00&panoy=1.97&panow=100.00&panoh=63.55&heightx=27.60&heighty=0.00&heightw=46.67&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" media="(max-width: 767px)" type="image/jpeg"> <img src="https://image.svb.se/4308557.jpg?imageId=4308557&panox=0.00&panoy=1.97&panow=100.00&panoh=63.55&heightx=27.60&heighty=0.00&heightw=46.67&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" title="Anrik bokhandel tilldelas Förläggareföreningens Hederspris" alt="" loading="lazy" style="" > </picture> </div> </figure> <div class="floatingText"> <div class="labels"> </div> </div> </div> <div style="" class="kicker below t17 tm15 tertiary color_mobile_tertiary"> NYHETER </div> <h2 itemprop="headline" class="headline t22 tm22 font-weight-bold m-font-weight-bold" style="" >Anrik bokhandel tilldelas Förläggareföreningens Hederspris </h2> </a> <time itemprop="datePublished" datetime="2024-11-21T09:14:15+01:00"></time> </div> </article><article data-element-guid="8d1f026c-1845-46c0-9c27-9cae7323d4ba" class="column paywall small-12 large-4 small-abs-12 large-abs-4 " data-site-alias="svb" data-section="nyheter" data-instance="4275037" itemscope itemtype="http://schema.org/NewsArticle"> <div class="content" style=""> <a itemprop="url" class="" href="https://www.svb.se/nyheter/casia-bromberg-lamnar-familjeforlaget-brombergs/4308491" data-k5a-url="https://www.svb.se/a/4308491"> <div class="media mobile-floatLeft"> <figure data-element-guid="b86a9703-5c8d-4ead-9b60-c87ae3417c06" class="mobile-floatLeft" > <div class="img fullwidthTarget"> <picture> <source srcset="https://image.svb.se/2181506.jpg?imageId=2181506&panox=0.00&panoy=9.23&panow=100.00&panoh=66.15&heightx=16.55&heighty=0.00&heightw=44.76&heighth=100.00&width=664&height=452&format=webp&format=webp" width="332" height="226" media="(min-width: 768px)" type="image/webp"> <source srcset="https://image.svb.se/2181506.jpg?imageId=2181506&panox=0.00&panoy=9.23&panow=100.00&panoh=66.15&heightx=16.55&heighty=0.00&heightw=44.76&heighth=100.00&width=664&height=452&format=webp&format=jpg" width="332" height="226" media="(min-width: 768px)" type="image/jpeg"> <source srcset="https://image.svb.se/2181506.jpg?imageId=2181506&panox=0.00&panoy=9.23&panow=100.00&panoh=66.15&heightx=16.55&heighty=0.00&heightw=44.76&heighth=100.00&width=240&height=248&format=webp&format=webp" width="120" height="124" media="(max-width: 767px)" type="image/webp"> <source srcset="https://image.svb.se/2181506.jpg?imageId=2181506&panox=0.00&panoy=9.23&panow=100.00&panoh=66.15&heightx=16.55&heighty=0.00&heightw=44.76&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" media="(max-width: 767px)" type="image/jpeg"> <img src="https://image.svb.se/2181506.jpg?imageId=2181506&panox=0.00&panoy=9.23&panow=100.00&panoh=66.15&heightx=16.55&heighty=0.00&heightw=44.76&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" title="Casia Bromberg lämnar familjeförlaget Brombergs" alt="" loading="lazy" style="" > </picture> </div> </figure> <div class="floatingText"> <div class="labels"> </div> </div> </div> <div style="" class="kicker below t17 tm15 tertiary color_mobile_tertiary"> NYHETER </div> <h2 itemprop="headline" class="headline t22 tm22 font-weight-bold m-font-weight-bold" style="" >Casia Bromberg lämnar familjeförlaget Brombergs </h2> </a> <time itemprop="datePublished" datetime="2024-11-20T16:29:00+01:00"></time> </div> </article><article data-element-guid="c6f9a157-ad18-44a7-b392-dd8beb232224" class="column paywall small-12 large-4 small-abs-12 large-abs-4 " data-site-alias="svb" data-section="nyheter" data-instance="4275039" itemscope itemtype="http://schema.org/NewsArticle"> <div class="content" style=""> <a itemprop="url" class="" href="https://www.svb.se/nyheter/harpercollins-ska-licensiera-titlar-till-microsoft-for-ai-traning/4308115" data-k5a-url="https://www.svb.se/a/4308115"> <div class="media mobile-floatLeft"> <figure data-element-guid="bd067385-fcc6-4e9b-a697-1d69dbaf8f49" class="mobile-floatLeft" > <div class="img fullwidthTarget"> <picture> <source srcset="https://image.svb.se/4308120.jpg?imageId=4308120&panox=0.00&panoy=0.00&panow=100.00&panoh=73.71&heightx=8.62&heighty=0.00&heightw=40.00&heighth=100.00&width=664&height=452&format=webp&format=webp" width="332" height="226" media="(min-width: 768px)" type="image/webp"> <source srcset="https://image.svb.se/4308120.jpg?imageId=4308120&panox=0.00&panoy=0.00&panow=100.00&panoh=73.71&heightx=8.62&heighty=0.00&heightw=40.00&heighth=100.00&width=664&height=452&format=webp&format=jpg" width="332" height="226" media="(min-width: 768px)" type="image/jpeg"> <source srcset="https://image.svb.se/4308120.jpg?imageId=4308120&panox=0.00&panoy=0.00&panow=100.00&panoh=73.71&heightx=8.62&heighty=0.00&heightw=40.00&heighth=100.00&width=240&height=248&format=webp&format=webp" width="120" height="124" media="(max-width: 767px)" type="image/webp"> <source srcset="https://image.svb.se/4308120.jpg?imageId=4308120&panox=0.00&panoy=0.00&panow=100.00&panoh=73.71&heightx=8.62&heighty=0.00&heightw=40.00&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" media="(max-width: 767px)" type="image/jpeg"> <img src="https://image.svb.se/4308120.jpg?imageId=4308120&panox=0.00&panoy=0.00&panow=100.00&panoh=73.71&heightx=8.62&heighty=0.00&heightw=40.00&heighth=100.00&width=240&height=248&format=webp&format=jpg" width="120" height="124" title="HarperCollins ska licensiera titlar till Microsoft för AI-träning" alt="" loading="lazy" style="" > </picture> </div> </figure> <div class="floatingText"> <div class="labels"> </div> </div> </div> <div style="" class="kicker below t17 tm15 tertiary color_mobile_tertiary"> NYHETER </div> <h2 itemprop="headline" class="headline t22 tm22 font-weight-bold m-font-weight-bold" style="" >HarperCollins ska licensiera titlar till Microsoft för AI-träning </h2> </a> <time itemprop="datePublished" datetime="2024-11-20T08:52:27+01:00"></time> </div> </article></div> <div data-element-guid="836b340e-35ab-4ad5-999f-222916830772" class="row small-12 large-12 desktop-space-outsideBottom-small mobile-space-outsideBottom-small" style=""><article data-element-guid="f36d238e-b457-4e8a-a51c-76eec629926e" class="column paywall small-12 large-9 small-abs-12 large-abs-9 " data-site-alias="svb" data-section="nyheter" data-instance="4275047" itemscope itemtype="http://schema.org/NewsArticle"> <div class="content" style=""> <a itemprop="url" class="" href="https://www.svb.se/nyheter/fransk-succe-bakom-sveriges-lonsammaste-forlag/4306443" data-k5a-url="https://www.svb.se/a/4306443"> <div class="media "> <figure data-element-guid="1dd7eaf2-f08a-405f-aaad-e0febb8a91e0" class="" > <div class="img fullwidthTarget"> <picture> <source 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srcset="https://image.svb.se/4209713.jpg?imageId=4209713&panox=0.00&panoy=8.29&panow=100.00&panoh=66.84&heightx=31.63&heighty=0.00&heightw=44.29&heighth=100.00&width=960&height=472&format=webp&format=jpg" width="480" height="236" media="(max-width: 767px)" type="image/jpeg"> <img src="https://image.svb.se/4209713.jpg?imageId=4209713&panox=0.00&panoy=8.29&panow=100.00&panoh=66.84&heightx=31.63&heighty=0.00&heightw=44.29&heighth=100.00&width=960&height=472&format=webp&format=jpg" width="480" height="236" title="Fransk succé bakom Sveriges lönsammaste förlag" alt="" loading="lazy" style="" > </picture> </div> </figure> <div class="floatingText"> <div class="labels"> </div> </div> </div> <div style="" class="kicker below tertiary color_mobile_tertiary"> FÖRLAGSSPECIAL </div> <h2 itemprop="headline" class="headline t45" style="" >Fransk succé bakom Sveriges lönsammaste förlag </h2> <p itemprop="description" class="subtitle " style="" > Låga kostnader och en fransk fenomentitel. Där finns förklaringen bakom att Éditions J. är landets mest lönsamma allmänutgivande förlag. <br>– Jag hade en nästan absurd omsättning och resultat 2023, säger vd Johanna Kinch. </p> </a> <time itemprop="datePublished" datetime="2024-11-19T09:03:10+01:00"></time> </div> </article><div data-element-guid="1432a434-b8d1-4a76-9bf8-c034bb5c13c9" class="columns small-12 large-3 small-abs-12 large-abs-3"><div data-element-guid="abf629bf-63dc-408c-a3a7-630eb9ed46a0" class="row small-12 large-12" style=""><article data-element-guid="f1196b0c-4466-4c3c-b9c6-87709423ddfe" class="column paywall small-12 large-12 small-abs-12 large-abs-3 " data-site-alias="svb" data-section="nyheter" data-instance="4275049" itemscope itemtype="http://schema.org/NewsArticle"> <div class="content" style=""> <a itemprop="url" class="" href="https://www.svb.se/nyheter/oron-i-mellanostern-utmaning-for-tidigare-vinstmaskin/4306961" data-k5a-url="https://www.svb.se/a/4306961"> <div class="media mobile-floatLeft"> 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