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Ethical and Humane Use at Salesforce | Salesforce US
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backpack.\t","title":"2024/03/ethical-humane-re-usable-appy_c289ce.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-appy_c289ce.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-appy_c289ce.webp?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-appy_c289ce.webp?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-appy_c289ce.webp?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024},"headline":"Product Accessibility and Inclusive Design\t","description":"<p><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Designing for and alongside users with disabilities to unlock innovation for everyone.</p>\n","link_1":{"label":"Learn more","variant":"text","url":"https://www.salesforce.com/company/intentional-innovation/product-accessibility-inclusive-design/\t"},"kind":"card_story","id":"1710359379061_vr6"}],"path":"/company/ethical-and-humane-use","urlLoc":"us","curHref":"/company/ethical-and-humane-use/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-us"},{"id":"1710361629381_8g2","name":"sf/nup","attributes":{"link_location":"below","audience_segment":["prospect","customer"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","card_type":"sf/quote","card_layout":"Standard","card_description_visibility":true,"card_image":true,"card_eyebrow_visibility":true,"card_link_visibility":false},"media_items":[{"quote_image":{"headshot":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/n-up-quote-goldman.webp?w=1024","alt":"Headshot of Paula Goldman, EVP, Chief Ethical & Humane Use Officer at Salesforce\t","title":"2024/06/n-up-quote-goldman.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/n-up-quote-goldman.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/n-up-quote-goldman.webp?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/n-up-quote-goldman.webp?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/n-up-quote-goldman.webp?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024}},"quote_text":"Embracing AI experimentation & achieving trusted adoption across diverse populations is not merely an act of inclusivity; it's a strategic business imperative for being able to serve the different needs of customers across a range of backgrounds and perspectives.\t","name":"Paula Goldman","role":"Chief Ethical & Humane Use Officer","company_name":"Salesforce","align_image":"left","kind":"card_quote","id":"1710361655274_dm"}],"path":"/company/ethical-and-humane-use","urlLoc":"us","curHref":"/company/ethical-and-humane-use/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-us"},{"id":"1711385173272_o4l","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"experiment_type":"content","headline":"Our Ethical Use Advisory Council.","description":"<p><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->We recognize the transformative power of the technologies we create and their role in being a force for good around the world. We take this responsibility seriously especially as this opportunity is even greater as we continue to move into the generative AI space. To achieve this vision we are accountable to our Ethical Use Advisory Council, which is composed of external experts in academia and civil society, customer-facing employees, and internal executives. The Council oversees policy and product recommendations that go to company leadership surrounding the ethical design, development, deployment, and use of Salesforce products.</p>\n","headline_size":"small","column_grid":"one"},"path":"/company/ethical-and-humane-use","urlLoc":"us","curHref":"/company/ethical-and-humane-use/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-us"},{"id":"1710364184024_7rv","name":"sf/text","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":false,"experiment_type":"content","headline":"We’re better together.","description":"<p>Salesforce partners with several civil society organizations to advance the field of ethical and inclusive technology. We’re also proud to partner with public policy leaders worldwide to influence responsible AI development.</p>\n<p>Our members hold active positions on various ethical AI councils around the globe, including the U.S. National AI Advisory Committee, the U.S. Chamber of Commerce Commission on Artificial Intelligence Competitiveness, Inclusion, and Innovation, the Singaporean Ethical AI Advisory Council, the Freedom Online Coalition’s Advisory Network, the Washington State Artificial Intelligence Task Force, the Oregon State Taskforce on Artificial Intelligence and the U.S. National Institute of Standards and Technology.</p>\n<p>We recognize that achieving trusted AI cannot be the responsibility of a single company or individual and are proud to have publicly committed to several global voluntary commitments. These include pledges to conduct internal and external testing before product release, sharing information on risks and vulnerabilities with each other and government entities, and conducting research to address societal risks. To that end, we have signed onto the following voluntary commitments and industry pledges:</p>\n<ul>\n<li><a href=\"https://www.whitehouse.gov/wp-content/uploads/2023/07/Ensuring-Safe-Secure-and-Trustworthy-AI.pdf\" target=\"_blank\">The White House Commitments</a></li>\n<li><a href=\"https://ised-isde.canada.ca/site/ised/en/voluntary-code-conduct-responsible-development-and-management-advanced-generative-ai-systems\" target=\"_blank\">Canada Voluntary Code of Conduct on the Responsible Development and Management of Advanced Generative AI Systems</a></li>\n<li><a href=\"https://aiseoulsummit.kr/press/?uid=43&mod=document\" target=\"_blank\">Seoul AI Business Pledge</a></li>\n<li><a href=\"https://www.unesco.org/en/artificial-intelligence/business-council\" target=\"_blank\">UNESCO's Global Business Council for the Ethics of AI</a></li>\n</ul>\n<p>Moreover, Salesforce has been selected to be a part of the National Institute of Standards and Technology (NIST)’s <a href=\"https://www.salesforce.com/news/stories/nist-ai-consortium/\" target=\"_self\">U.S. AI Safety Institute Consortium</a> (AISIC) as a member of its inaugural class. We actively contribute our time and knowledge by participating in working groups and offering our expertise in building and deploying trusted AI. Additionally, we support the <a href=\"https://www.nist.gov/itl/ai-risk-management-framework\" target=\"_blank\">NIST AI Risk Management Framework </a>and have published a <a href=\"https://www.salesforce.com/content/dam/web/en_us/www/documents/company/nist-ai-rmf.pdf\" target=\"_blank\">Quick-Start Guide</a> on how to implement it. Lastly, in line with our commitment to ethical technology, we closely collaborate with the <a href=\"https://www.salesforce.com/news/stories/a-surprising-collaboration-competitors-work-together-to-solve-ethical-tech-challenges/\" target=\"_self\">World Economic Forum’s Responsible Use of Technology</a> steering committee. This collaboration allows us to work with leaders across civil society, government and business to exchange best practices and collectively advance the field of ethical technology - together.</p>\n","headline_size":"small","column_grid":"one"},"path":"/company/ethical-and-humane-use","urlLoc":"us","curHref":"/company/ethical-and-humane-use/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-us"},{"id":"1710365631007_hn7","name":"sf/nup","attributes":{"link_location":"below","audience_segment":["prospect","customer"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":false,"experiment_type":"content","card_type":"sf/resource","card_layout":"Standard","card_description_visibility":false,"card_image":true,"card_eyebrow_visibility":true,"card_link_visibility":true,"headline":"Read our latest 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video-uuid="DanPLyT6L8pCbQQN9dS7tr" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard marquee__blade--no-ctas"> <div class="eyebrow eyebrow-display-1"> <div class="eyebrow__label pbc-g-text-eyebrow"> Ethical & Humane Use of Technology </div> </div> <h1 class="headline marquee__headline--standard" style=" "> Intentional Innovation. </h1> <div class="blade__description"> <p>The Office of Ethical and Humane Use (OEHU) provides guiding leadership for the tough questions that arise when human potential meets emergent technology. We work inside and outside Salesforce, developing and deploying powerful frameworks and products to propel innovation for a trusted, equitable tech world.<br><br>At Salesforce, we believe that the ethical and inclusive design, responsible development, and accessible use of technology are integral to preventing harm and unlocking human potential for all. And that this is a core business imperative — particularly as we dive into fast-developing technologies like building and using <a href="https://www.salesforceairesearch.com/trusted-ai" target="_blank" class="link__new-tab">trusted AI.<img class="link__new-tab-icon" alt="Opens in a new window"></a></p> </div> </header> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-desktop-background.jpg?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-desktop-background.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-desktop-background.jpg?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-desktop-background.jpg?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-desktop-background.jpg?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-desktop-background.jpg?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-desktop-background.jpg?resize=2048,640 2048w" height="100%" width="100%"/> </div> <div class="blade__background blade__background--custom-mobile"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-background-mobile.jpg?w=731" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-background-mobile.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-background-mobile.jpg?resize=214,300 214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-background-mobile.jpg?resize=768,1076 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-background-mobile.jpg?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-background-mobile.jpg?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/marquee-intentional-innovation-marquee-background-mobile.jpg?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1710359075105_1dzo" data-blade-position="2" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1710359075105_1dzo" class="relative text--blade" > <div class="container container--min-spacing-bottom"> <article class="grid grid_main text__blade--link_below text--left" data-module-id="1710359075105_1dzo" data-module-name="Building a future with everyone in mind." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Building a future with everyone in mind. </h2> <div class="blade__description "> <p><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Our work centers on two key questions: How can we create more trustworthy & inclusive products, and how can we effectively manage risks while maximizing the positive impact of our products globally? When we answer these questions by creating for — and with — diverse stakeholders, we unleash innovation and create products people can trust.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1710364757325_1u1" data-blade-position="3" data-blade-name="sf/oneup" data-blade-variant="oneup" data-blade-source="www" data-blade-type="blade"> <section id="1710364757325_1u1" class="relative oneup--blade oneup--left-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1710364757325_1u1" data-module-name="Join us on our trusted AI journey. " data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/n-up-responsible-ai-in-marketing.jpg?w=1024" class="image__asset" alt="Group of people meeting" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/n-up-responsible-ai-in-marketing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/n-up-responsible-ai-in-marketing.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/n-up-responsible-ai-in-marketing.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/n-up-responsible-ai-in-marketing.jpg?resize=1024,576 1024w" height="576" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> Join us on our trusted AI journey. </h2> <div class="blade__description"> <p><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->We're bringing trust to life through our AI ethics efforts. At Salesforce, trust has always been our #1 value. It’s critical to ensure that AI is safe and inclusive for all, and it starts with developing AI safely and ethically. The OEHU guides the responsible development and deployment of AI, both internally and with our customers. We offer our learnings to the public as resources to help others on their journeys toward trusted and ethical technology.<br><br>Salesforce research shows that AI is more trusted and desirable when an empowered human can take the lead in their partnership with AI. Human at the Helm is our approach to supporting businesses and their employees in thoughtfully steering, reviewing, and acting upon AI-generated content to ensure safe, secure, and trustworthy AI.</p> </div> </header> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/content/dam/web/en_us/www/documents/company/human-at-the-helm.pdf" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Learn more: Join us on our trusted AI journey." href="https://www.salesforce.com/content/dam/web/en_us/www/documents/company/human-at-the-helm.pdf" target="_blank" rel="noopener" > Learn more <svg width="18" height="18" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9558C7.5304 11.1461 7.83906 11.1461 8.02945 10.9558L15.6717 3.31348V7.73848C15.6717 8.00772 15.89 8.22598 16.1592 8.22598H16.8092C17.0785 8.22598 17.2967 8.00772 17.2967 7.73848V1.47595C17.2967 0.958186 16.877 0.538452 16.3592 0.538452H10.0977C9.82847 0.538452 9.61021 0.756713 9.61021 1.02595V1.67595C9.61021 1.94519 9.82847 2.16345 10.0977 2.16345ZM2.97559 4.03905C1.62939 4.03905 0.538086 5.13036 0.538086 6.47655V14.8516C0.538086 16.1977 1.62939 17.2891 2.97559 17.2891H11.3506C12.6968 17.2891 13.7881 16.1977 13.7881 14.8516L13.7881 8.88513C13.7881 8.59574 13.4383 8.45066 13.2335 8.65509L12.4493 9.43768C12.2661 9.62059 12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1710359378866_aov" data-blade-position="4" data-blade-name="sf/story" data-blade-variant="story" data-blade-source="www" data-blade-type="blade"> <section id="1710359378866_aov" class="relative story--blade story--link_above layout--3 story--card_story" > <div class="container container--min-spacing-bottom background__present"> <div class="grid grid_main grid--onebyone story__3 story__gridThree"> <header class="story__blade-heading text--center block_align--center "> <h2 class="headline" style=" "> Our focus areas. </h2> </header> <div class="cards align-slot--center cards_grid-row-2"> <article class="card card__1 card__wrapper" data-module-id="1710359379045_15bt" data-module-name="Responsible AI & Technology " data-module-track-impressions="" data-module-position="1" data-module-type="card_story" > <div class="card--card_story flex border-rad-16"> <div class="card__content__wrapper flex flex--column"> <div class="card__image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-einstein_ce531d.webp?w=1024" class="card__image" alt="Einstein looking straight ahead standing in front of trees. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-einstein_ce531d.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-einstein_ce531d.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-einstein_ce531d.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-einstein_ce531d.webp?resize=1024,1024 1024w" height="auto" width="auto"/> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-0" style=" "> Responsible AI & Technology </h3> <div class="card__description mb-0"> <p><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Establishing and delivering research- and data-informed best practices, tools, and frameworks for developing and using our AI products responsibly and ethically.</p> </div> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/company/responsible-ai-and-technology/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Learn more: Responsible AI & Technology" href="https://www.salesforce.com/company/responsible-ai-and-technology/" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1710359379052_1c35" data-module-name="Ethical Use Policy " data-module-track-impressions="" data-module-position="2" data-module-type="card_story" > <div class="card--card_story flex border-rad-16"> <div class="card__content__wrapper flex flex--column"> <div class="card__image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-astro.webp?w=1024" class="card__image" alt="Astro standing in front of a mountain with a backpack " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-astro.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-astro.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-astro.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-astro.webp?resize=1024,1024 1024w" height="auto" width="auto"/> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-0" style=" "> Ethical Use Policy </h3> <div class="card__description mb-0"> <p><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Guiding the responsible use of our platform with principles, processes, and policies.</p> </div> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more " data-link-url="https://www.salesforce.com/company/intentional-innovation/ethical-use-policy/ " data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Learn more : Ethical Use Policy" href="https://www.salesforce.com/company/intentional-innovation/ethical-use-policy/ " target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper" data-module-id="1710359379061_vr6" data-module-name="Product Accessibility and Inclusive Design " data-module-track-impressions="" data-module-position="3" data-module-type="card_story" > <div class="card--card_story flex border-rad-16"> <div class="card__content__wrapper flex flex--column"> <div class="card__image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-appy_c289ce.webp?w=1024" class="card__image" alt="Character standing in front of a canyon with a backpack. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-appy_c289ce.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-appy_c289ce.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-appy_c289ce.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/ethical-humane-re-usable-appy_c289ce.webp?resize=1024,1024 1024w" height="auto" width="auto"/> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-0" style=" "> Product Accessibility and Inclusive Design </h3> <div class="card__description mb-0"> <p><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Designing for and alongside users with disabilities to unlock innovation for everyone.</p> </div> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/company/intentional-innovation/product-accessibility-inclusive-design/ " data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Learn more: Product Accessibility and Inclusive Design" href="https://www.salesforce.com/company/intentional-innovation/product-accessibility-inclusive-design/ " > Learn more </a> </pbc-button> </div> </div> </div> </article> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(234, 245, 254) 100%);"></div> <div class="blade__background blade__background--below" aria-hidden="true"> <div class="background__graphics background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" 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1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/story-view-additional-focus-areas-background-v2.png?resize=2048,384 2048w" width="100%"/> </div> <svg class="background__contour background__contour--overlap" viewBox="0 0 1440 98" fill="none"> <path d="M0 99C222.344 35.8084 466.507 0 720 0C974.953 0 1216.61 35.1147 1440 99H0Z" fill="white"/> </svg> </div> </div> </section> </div><div data-blade-id="1710361629381_8g2" data-blade-position="5" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1710361629381_8g2" class="relative nup--blade layout--1 nup--card_quote" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__1 no-header"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1710361655274_dm" data-module-name="Paula Goldman" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/n-up-quote-goldman.webp?w=1024" class="card__image" alt="Headshot of Paula Goldman, EVP, Chief Ethical & Humane Use Officer at Salesforce " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/n-up-quote-goldman.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/n-up-quote-goldman.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/n-up-quote-goldman.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/n-up-quote-goldman.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--us" aria-hidden="true"></div> <h3 class="card__headline" style=" "> Embracing AI experimentation & achieving trusted adoption across diverse populations is not merely an act of inclusivity; it's a strategic business imperative for being able to serve the different needs of customers across a range of backgrounds and perspectives. </h3> <div class="tagline_wrapper"> <div class="name"> Paula Goldman </div> <div class="role_company"> Chief Ethical & Humane Use Officer, Salesforce </div> </div> </blockquote> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="1711385173272_o4l" data-blade-position="6" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1711385173272_o4l" class="relative text--blade" > <div class="container container--min-spacing-bottom"> <article class="grid grid_main text__blade--link_below text--left" data-module-id="1711385173272_o4l" data-module-name="Our Ethical Use Advisory Council." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--small grid grid_sub"> <h2 class="headline text__headline--small" style=" "> Our Ethical Use Advisory Council. </h2> <div class="blade__description "> <p><!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->We recognize the transformative power of the technologies we create and their role in being a force for good around the world. We take this responsibility seriously especially as this opportunity is even greater as we continue to move into the generative AI space. To achieve this vision we are accountable to our Ethical Use Advisory Council, which is composed of external experts in academia and civil society, customer-facing employees, and internal executives. The Council oversees policy and product recommendations that go to company leadership surrounding the ethical design, development, deployment, and use of Salesforce products.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1710364184024_7rv" data-blade-position="7" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1710364184024_7rv" class="relative text--blade" > <div class="container container--min-spacing-bottom"> <article class="grid grid_main text__blade--link_below text--left" data-module-id="1710364184024_7rv" data-module-name="We’re better together." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--small grid grid_sub"> <h2 class="headline text__headline--small" style=" "> We’re better together. </h2> <div class="blade__description "> <p>Salesforce partners with several civil society organizations to advance the field of ethical and inclusive technology. We’re also proud to partner with public policy leaders worldwide to influence responsible AI development.</p> <p>Our members hold active positions on various ethical AI councils around the globe, including the U.S. National AI Advisory Committee, the U.S. Chamber of Commerce Commission on Artificial Intelligence Competitiveness, Inclusion, and Innovation, the Singaporean Ethical AI Advisory Council, the Freedom Online Coalition’s Advisory Network, the Washington State Artificial Intelligence Task Force, the Oregon State Taskforce on Artificial Intelligence and the U.S. National Institute of Standards and Technology.</p> <p>We recognize that achieving trusted AI cannot be the responsibility of a single company or individual and are proud to have publicly committed to several global voluntary commitments. These include pledges to conduct internal and external testing before product release, sharing information on risks and vulnerabilities with each other and government entities, and conducting research to address societal risks. To that end, we have signed onto the following voluntary commitments and industry pledges:</p> <ul> <li><a href="https://www.whitehouse.gov/wp-content/uploads/2023/07/Ensuring-Safe-Secure-and-Trustworthy-AI.pdf" target="_blank" class="link__new-tab">The White House Commitments<img class="link__new-tab-icon" alt="Opens in a new window"></a></li> <li><a href="https://ised-isde.canada.ca/site/ised/en/voluntary-code-conduct-responsible-development-and-management-advanced-generative-ai-systems" target="_blank" class="link__new-tab">Canada Voluntary Code of Conduct on the Responsible Development and Management of Advanced Generative AI Systems<img class="link__new-tab-icon" alt="Opens in a new window"></a></li> <li><a href="https://aiseoulsummit.kr/press/?uid=43&mod=document" target="_blank" class="link__new-tab">Seoul AI Business Pledge<img class="link__new-tab-icon" alt="Opens in a new window"></a></li> <li><a href="https://www.unesco.org/en/artificial-intelligence/business-council" target="_blank" class="link__new-tab">UNESCO's Global Business Council for the Ethics of AI<img class="link__new-tab-icon" alt="Opens in a new window"></a></li> </ul> <p>Moreover, Salesforce has been selected to be a part of the National Institute of Standards and Technology (NIST)’s <a href="https://www.salesforce.com/news/stories/nist-ai-consortium/" target="_self">U.S. AI Safety Institute Consortium</a> (AISIC) as a member of its inaugural class. We actively contribute our time and knowledge by participating in working groups and offering our expertise in building and deploying trusted AI. Additionally, we support the <a href="https://www.nist.gov/itl/ai-risk-management-framework" target="_blank" class="link__new-tab">NIST AI Risk Management Framework <img class="link__new-tab-icon" alt="Opens in a new window"></a>and have published a <a href="https://www.salesforce.com/content/dam/web/en_us/www/documents/company/nist-ai-rmf.pdf" target="_blank" class="link__new-tab">Quick-Start Guide<img class="link__new-tab-icon" alt="Opens in a new window"></a> on how to implement it. Lastly, in line with our commitment to ethical technology, we closely collaborate with the <a href="https://www.salesforce.com/news/stories/a-surprising-collaboration-competitors-work-together-to-solve-ethical-tech-challenges/" target="_self">World Economic Forum’s Responsible Use of Technology</a> steering committee. This collaboration allows us to work with leaders across civil society, government and business to exchange best practices and collectively advance the field of ethical technology - together.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1710365631007_hn7" data-blade-position="8" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1710365631007_hn7" class="relative nup--blade layout--6 nup--card_resource" > <div class="container container--min-spacing-bottom"> <div class="grid grid_main nup nup__6 nup__gridThree"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Read our latest updates </h2> </header> <div class="cards"> <article class="card card__wrapper " data-module-track-impressions="" data-module-id="1710365631157_16go" data-module-name="Salesforce Ethical AI Architect on Safety Culture in the Era of Artificial Intelligence " data-module-position="1" 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