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<!DOCTYPE html><html data-wf-domain="www.braindonors.agency" data-wf-page="6311e28966eb3200403d235a" data-wf-site="6310a416e197256dcac39f3c" lang="en" data-wf-collection="6311e28966eb32c8983d2358" data-wf-item-slug="avtozona"><head><meta charset="utf-8"/><title>Driving Forward: Avtozona's Remarkable Road to Digital Dominance</title><meta content="Dive into the journey of Avtozona, Bulgaria's premier auto parts retailer, as they aspired to amplify brand recognition, increase sales, and streamline the automotive shopping experience. Witness how our data-driven approach, including A/B testing, strategic website enhancements, and the implementation of email marketing flows, turbocharged their online presence." name="description"/><meta content="Driving Forward: Avtozona's Remarkable Road to Digital Dominance" property="og:title"/><meta content="Dive into the journey of Avtozona, Bulgaria's premier auto parts retailer, as they aspired to amplify brand recognition, increase sales, and streamline the automotive shopping experience. Witness how our data-driven approach, including A/B testing, strategic website enhancements, and the implementation of email marketing flows, turbocharged their online presence." property="og:description"/><meta content="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/654201c5e6105f57df51668e_avtozona%20main%20image.jpg" property="og:image"/><meta content="Driving Forward: Avtozona's Remarkable Road to Digital Dominance" property="twitter:title"/><meta content="Dive into the journey of Avtozona, Bulgaria's premier auto parts retailer, as they aspired to amplify brand recognition, increase sales, and streamline the automotive shopping experience. Witness how our data-driven approach, including A/B testing, strategic website enhancements, and the implementation of email marketing flows, turbocharged their online presence." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/654201c5e6105f57df51668e_avtozona%20main%20image.jpg" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/6310a416e197256dcac39f3c/css/braindonors.3498acee5.min.css" rel="stylesheet" type="text/css"/><style>@media (min-width:992px) {html.w-mod-js:not(.w-mod-ix) [data-w-id="eb8d645a-2692-4698-84fa-3bf7e016e442"] {-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 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class="nav-link w-nav-link">Case studies</a><a href="/our-process" class="nav-link w-nav-link">Our process</a><a href="/about-us" class="nav-link w-nav-link">About us</a><a href="/blog" class="nav-link w-nav-link">Blog</a><a href="/contacts" class="nav-link w-nav-link">Contact us</a></div></nav><div scroll="both" class="nav-menu-button w-nav-button"><div class="nav-menu-button-wrap"><div class="nav-lines nav-line-1"></div><div class="nav-lines nav-line-2"></div><div class="nav-lines nav-line-3"></div></div></div></div></div><div class="main-wrapper"><section class="section cs-hero"><div class="container"><div class="cs-hero-text-wrapper"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6537cf4a9bf9b04771ece82d_avtozona%20logo%20black.png" loading="lazy" alt="Avtozona Logo" sizes="(max-width: 479px) 96px, 112px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6537cf4a9bf9b04771ece82d_avtozona%20logo%20black-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/6537cf4a9bf9b04771ece82d_avtozona%20logo%20black.png 1096w" class="case-studies-logo margin-bot-s"/><h1 class="h2-large desktop-center margin-bot-m">Driving Forward: Avtozona's Remarkable Road to Digital Dominance</h1><div class="cs-cat-info"><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Industry</p><div class="flex-horizontal"><div class="text-big">eCommerce</div><div class="text-big margin-left-s w-dyn-bind-empty"></div></div></div><div class="flex-left margin-bot-m margin-right-xl"><p class="no-margin margin-bot-xxs text-small">Market</p><div class="flex-horizontal"><div class="w-dyn-list"><div fs-cmsnest-collection="markets" fs-cmsnest-element="template-reference" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="text-big">BG</div><a href="/markets/bg" class="nested-link w-inline-block"></a></div></div></div></div></div><div class="flex-left"><p class="no-margin margin-bot-xxs text-small">Services</p><div class="w-dyn-list"><div role="list" class="collection-list w-dyn-items"><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Facebook Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Google Ads</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Digital Strategy</div></div><div role="listitem" class="cms-services w-dyn-item"><div class="cs-service-category">Email marketing</div></div></div></div></div></div></div></div></section><section class="section small"><div class="container"><div class="flex-center"><div class="max-width-3xl"><h2 class="cs-heading">Their Story</h2><p class="margin-bot-m">Avtozona, one of Bulgaria's largest auto parts retailers, sells everything from parts to equipment for cars and motorcycles. Its primary goal is to combine all of the country's distributors on one website, making it easier for customers to find the parts they need. </p><div class="case-studies-main-image"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/654201c5e6105f57df51668e_avtozona%20main%20image.jpg" loading="lazy" alt="Avtozona Net Cars" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/654201c5e6105f57df51668e_avtozona%20main%20image-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/654201c5e6105f57df51668e_avtozona%20main%20image.jpg 563w" class="image-100"/></div><h3 class="cs-heading">Their Goals</h3><p class="margin-bot-l">Avtozona's goals were to increase brand awareness in the Bulgarian market, boost sales, and provide a one-stop shop for all things automotive. </p><h4 class="cs-heading">Our Solution</h4><p class="margin-bot-m">We've conducted extensive A/B testing to find the right audiences for each product on our website. This includes testing different creatives and copy on Facebook, as well as experimenting with different ad groups on Google. We've also rearranged the website, combining some categories and creating new sections on the homepage, to make it easier for customers to navigate. Additionally, we've worked to fix all of the website's errors, including 404 pages, missing alt text and metadata, and duplicate titles and many more. This combination of efforts has led to better performance in our paid campaigns. We also harnessed the power of email marketing flows, optimizing them to increase click-through rates (CTR).</p><div class="case-studies-mockups"><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653bba186b1028818b15d263_avtozona.png" loading="lazy" alt="Avtozona Net Cars" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653bba186b1028818b15d263_avtozona-p-500.png 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653bba186b1028818b15d263_avtozona-p-800.png 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653bba186b1028818b15d263_avtozona.png 806w"/></div><h4 class="cs-heading margin-top-l">Their Success</h4><p>After successfully executing all of the aforementioned processes, the brand experienced an explosive surge in sales, impressions, and clicks, which naturally resulted in a high ROAS.</p><div class="case-study-statistic"><div class="achievement-wrapper case-studies"><div class="achievement-box"><div class="number-medium">150%</div><div class="text-mobile-small">Increase in CR</div></div><div class="achievement-box"><div class="number-medium">95%</div><div class="text-mobile-small">Increase in CTR</div></div><div class="achievement-box"><div class="number-medium">45%</div><div class="text-mobile-small">Decrease in CPL</div></div><div class="achievement-box"><div class="number-medium">90%</div><div class="text-mobile-small">Increase in Search Impression Share</div></div></div><img src="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b6744852b4096baede4ad_avtozona%20stats%402x.jpg" loading="lazy" alt="Avtozona Net Cars" sizes="(max-width: 479px) 92vw, (max-width: 991px) 94vw, 768px" srcset="https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b6744852b4096baede4ad_avtozona%20stats%402x-p-500.jpg 500w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b6744852b4096baede4ad_avtozona%20stats%402x-p-800.jpg 800w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b6744852b4096baede4ad_avtozona%20stats%402x-p-1080.jpg 1080w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b6744852b4096baede4ad_avtozona%20stats%402x-p-1600.jpg 1600w, https://cdn.prod.website-files.com/6311e289ae3dc16ccbf19517/653b6744852b4096baede4ad_avtozona%20stats%402x.jpg 1648w"/></div></div></div></div></section><section class="section more"><div class="container"><h2 class="text-center margin-bot-l">Discover more case studies</h2><div class="w-dyn-list"><div class="w-dyn-empty"><div>No items found.</div></div></div></div></section><section class="section cta"><div class="container relative"><div class="flex-horizontal"><div class="cta-text-wrapper"><h2 class="h2-large mobile-center">Let's talk about your <span class="text-blue">digital success</span></h2><p class="mobile-center">Save time, money and resources. 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