Analytics for the CMO | Aberdeen Group

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But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This “data rich, insight poor” phenomenon is examined in their new white paper, which identifies common analytics challenges — and shows how you can rise above them.</p> <b>Build insight</b> <p>Based on a survey of 160 companies, the Aberdeen study pinpoints five key analytics competencies that best-in-class marketers possess. These top performers have learned how to harness the power of data to get the right message to the right people at the right time. This new Aberdeen paper reveals some of their secrets, including: </p> <ul> </ul> <ul> <li>How web analytics can transform your business</li> <li>Becoming insight rich through data</li> <li>How to create a “single version of the truth” </li> </ul> <ul> </ul> <p> </p> <b>Boost profits</b> <p>Are you ready to put advanced analytics to work for your company? 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Analytics for the CMO | Aberdeen Group | Aberdeen Group