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{"channel":"skin-care","content":{"copyCount":2292,"imageCount":3,"embedCount":21,"ratio":95.5,"midContentCadence":375},"contentType":"article","experiments":{},"keywords":{"copilotid":["62daaa8049f3641fbaf9fb00"],"platform":["verso"],"tags":["health-and-beauty","personal-care","cosmetics","skin-care","natural-skin-care","vegan","korean-skin-care","clean-beauty","repackage"]},"server":"production","slug":"new-natural-beauty-ingredients-fermentation-freeze-drying","subChannel":"","subSubChannel":"","templateType":"mt_commerce_article_two_column"};</script><link rel="preconnect" href="https://ads-static.conde.digital"/><script id="ads-v6" src="https://ads-static.conde.digital/production/cns/builds/allure/v6.js" async=""></script><script type="application/ld+json">{"@context":"http://schema.org","@type":"NewsArticle","articleBody":"\"Natural\" is a loaded word in the beauty world. It’s right up there with \"green\" and \"clean\" and all the other vague terms cosmetics companies use to sell their wares. Typically, natural is used to describe anything that has not been created by humans. But if you go with that definition, there's no such thing as natural in the beauty industry — to some extent, we have manipulated everything. That's not necessarily a bad thing. Naturals versus synthetics isn't a black-or-white situation as some brands would have you believe.\nSo, for the purpose of this article, let’s forget about using \"natural\" as a blanket term and focus on the specifics: skin-care ingredients made from plants that have been tweaked in research labs — exposed to extreme temperatures, say, or millions of little bugs — often to improve their efficacy. \"For a long time, there just wasn't much incentive [to run tests on every botanical ingredient],\" says chemist Allen Sha, founder of Sha Consulting Group, a product-development agency. \"Why would a manufacturer shell out $50,000 to do a clinical on a natural that might not pan out?\" But in the past few years things have been changing as an answer has emerged: Because you — the customers — want it.\n\nMeet the Experts\nRanella Hirsch, MD, a board-certified dermatologist in Boston\nDhaval G. Bhanusali, MD, a board-certified dermatologist in New York City\nAnar Mikailov, MD, a board-certified dermatologist in Burlington, Massachusetts\nAllen Sha, founder of Sha Consulting Group, a product-development agency\nKrupa Koestline, a cosmetic biochemist based in Florida\nGinger King, a cosmetic chemist based in New Jersey\nPriscilla Tsai, founder of Cocokind\n\nFreeze Dried Ingredients With a Longer Shelf Life\nYou’re probably familiar with the concept of freeze-drying in the food industry (mango bites, strawberries, and other melt-in-your-mouth snacks). Now, that same technology is trickling into beauty products. Well, maybe \"trickle\" is the wrong word because the whole point of freeze-drying is to remove the water. \"It's basically low-temperature dehydration,\" says Ranella Hirsch, MD, a dermatologist in Boston.\nTake aloe, a botanical well-known for its ability to soothe skin: Instead of heating the plant's juice to steam off the water and concentrate the extract, manufacturers freeze the ingredient in a vacuum, causing water to sublimate (vaporize without going through the liquid phase). The resulting solid is then crushed into a powder, explains Krupa Koestline, a cosmetic biochemist based in Florida, who's been using freeze-dried aloe in skin care (including in Chantecaille 300 Face and Body Cream and Kopari Tropical Glow Cleanser) for its anti-inflammatory effects.\nFreeze-dried ingredients don't require preservatives (no water means no bacteria can grow) and that can be better for people whose skin may be sensitive to certain preservatives, says cosmetic chemist Ginger King. Powdered botanicals are also more concentrated. \"If you have to use a typical botanical extract at 1 percent [to see a result], you may only need to use 0.1 percent of the powdered version,\" says King. Since they're dehydrated, they can be used in powdered makeup and — the latest skin-care trend — waterless formulas.\nPerhaps the biggest advantage of freeze-drying is its potential benefit for the environment. \"You have a longer shelf life, fewer preservatives, less weight,\" says Dr. Hirsch. Lighter products mean fewer greenhouse gas emissions during transport — a good thing, since CO2 emissions from global freight transport are expected to quadruple by 2050, per an environmental report from the International Transport Forum. \"Decreasing the carbon footprint makes freeze-drying environmentally friendly. That’s the big seller with this [trend],\" adds Dr. Hirsch.\nFreeze-drying is already popular in the Korean beauty industry, according to King and Dr. Hirsch. The Korean brand Wellage makes a Real HA Cica Calming One Day Kit with a capsule of freeze-dried centella asiatica extract, a botanical well-known for its skin-soothing benefits (it’s sold with a solution that dissolves the capsule for application). You can find it at K-beauty retailers like Olive Young, and we'll probably be seeing more freeze-dried botanicals stateside soon: Already, Juice Beauty sells a Stem Cellular Instant Eye Lift Mask, a pair of undereye patches made with freeze-dried algae that has antioxidants and acts as a moisturizer.\nThere's also the possibility that freeze-dried botanicals will maintain their higher potency in traditional water- or oil-based skin care. \"Freeze-drying is meant to decrease the molecular weight of an ingredient, so it’s been proposed that this can help with increased [skin] penetration,\" says Dhaval G. Bhanusali, MD, a dermatologist in New York. Humanrace's Rice Powder Cleanser has freeze-dried snow mushroom extract, a powerhouse moisturizer. And Acaderma uses freeze-dried mulberry root in its Star Light Spot Corrector. The plant extract has mulberroside F, an organic compound that inhibits the increased melanin production that can cause hyperpigmentation. Says Anar Mikailov, MD, a dermatologist in Burlington, Massachusetts, \"I’d be excited to see how freeze-dried mulberry root helps melasma.\"\nHighly-Potent Fermented Products\nFermentation used to have an image problem. Picture a beauty executive pitching this marketing campaign 20 years ago: \"We let tiny microorganisms loose on a vat of plant sludge, and look! Now they’re in this face cream!\" They would have been laughed out of the conference room — even though that's a fair description of Miracle Broth, the signature cocktail of ingredients in Crème de la Mer (first sold in 1965), and Pitera, the basis of SK-II’s famous Facial Treatment Essence (launched in 1980).\nIn recent years, we've learned how the kombucha gets made, literally and figuratively. People are buying fermenters to brew beer in their kitchens. And as we've gotten comfortable with the idea that some of our favorite foods are created with the help of yeast and bacteria — and that our gut and skin processes run more smoothly because of microorganisms — cosmetic chemists have begun experimenting with fermentation in new ways. \"Over the last 10 years, patent activity in this space has almost tripled,\" says Sha. Ferment filtrates are some of the most promising ingredients to come out of this research. Basically, they are botanical extracts that have been fermented and then strained to remove the microorganisms (this ends the fermentation process, so it doesn’t continue after bottling).\nIn general, these types of ingredients tend to be more effective than their nonfermented counterparts, says Koestline. “The metabolic process of fermentation breaks down some of the larger molecules [in the raw materials] so they are more bioavailable, [which means] they are more effective [when applied topically],” she explains. For example, fermented red ginseng may be better at reducing the appearance of wrinkles than the nonfermented version, according to a study published in the Journal of Medicinal Food. And fermented soybean extract could be a more useful antioxidant for brightening compared with nonfermented soybean extract, per findings published in Toxicological Research.\nThere aren't independent studies on every fermented ingredient used in skin care, but the consensus is clear: \"Fermentation should allow you to get ingredients that are more potent, with better penetration,\" says Dr. Hirsch.\nWith that in mind, why settle for basic aloe when you can smooth on Olos Soothing Restorative Cream with aloe that's double-fermented? The fermented soybean extract in products such as Innisfree Firming Energy Essence and Peach & Lily Lazy Day All-in-One Moisture Pads has antioxidant properties. And Osea's Seaglow Overnight Serum has a fermented version of shiunko oil that helps improve skin's moisture barrier. Italian researchers evaluating the ingredient, which is made with angelica- and gromwell-root extracts in a plant-oil base, also found that it increased the diversity of microorganisms present on the skin of a small group of 20 testers. That's potentially a good thing as the microbial diversity of skin decreases with age and in the presence of certain diseases.\nVegan Alternatives to Popular Ingredients\nRemember our fictional beauty executive? Now imagine if they revealed how many skin-care ingredients are manufactured from animal byproducts: Topical collagen is typically extracted from the connective tissue of animals; the emollient lanolin is refined from sheep secretions; until fairly recently, moisturizing squalane was commonly derived from shark liver oil; exfoliating lactic acid can be derived from dairy; and occlusive beeswax — well, that one's obvious.\nAs customers have learned more about these ingredients, the demand for vegan alternatives has increased. The global market for vegan cosmetics is predicted to grow to $20.6 billion by 2026, and the growth of vegan skin care is expected to outpace vegan makeup and hair segments, according to a market study by Global Industry Analysts, Inc. However, many of the ingredients product formulators use instead of animal by-products are entirely lab-created or contain synthetic preservatives, and it's only in the past few years that there’s been a rise in ingredient options that are vegan and formulated with plants.\nWhy now? It’s a combination of rising consumer demand and the \"clean\" and \"green\" guidelines at certain retail stores, says Sha. Some of the chemicals on retailers' no-no lists actually have extensive safety data, so raw-material manufacturers never thought to remove them. But now that there's a demand for vegan products without those ingredients, manufacturers are creating all sorts of naturally derived alternatives. Sha says there are vegan versions of beeswax created from sunflowers and rice bran; vegan lactic acid derived from cornstarch via fermentation; and vegan alternatives to lanolin, made from the hydrogenation of vegetable oils and plant butters.\nKoestline is also excited about vegan collagen. The protein gives structure to skin, but it’s present only in animals — there's no plant to extract it from. Around the 1990s, for instance, researchers began experimenting with techniques for creating collagen with plants, yeast, or bacteria, but the processes were time-consuming and expensive — and it was initially very hard to replicate a specific type of collagen that is prevalent in youthful human skin. But now there's promise: Using a fermentation process, biotech company Geltor developed a vegan version of type XXI human collagen (according to the company, it boosts production of collagen types I and III when applied topically). The ingredient, which Geltor calls HumaColl21, increases skin firmness and elasticity, says Koestline, who has reviewed the company’s clinical data. It has a triggering effect, \"where your skin will want to produce more of its own collagen,\" she explains. You can find the ingredient in Orora Bioactive Collagen Serum.\nSqualane, which is similar to a lipid that occurs naturally in skin and helps prevent moisture loss, is another ingredient now available in several vegan formats. It can be made from amaranth seeds, and in the 1980s, manufacturers figured out an economical way to extract and purify it from the waste of olive oil production. More recently, the biotech company Amyris has been producing it from sugarcane. The process responsible for transforming sugarcane into squalane? You guessed it: fermentation.\n\"As a vegetarian, I'm excited that people are making these types of ingredients,\" says Koestline. But, she points out, the moral implications extend beyond the ethical treatment of animals to the environment at large. In general, raising animals requires more land and water — and produces more greenhouse gas emissions — than growing plants, according to a 2016 paper published by the non-profit World Resources Institute.\nIt's this type of big-picture thinking that may finally put an end to the ridiculous \"synthetic versus clean\" debate that has sidetracked the beauty industry for years. If the goal is the safest, most effective skin care with the smallest environmental footprint (not to mention cost-effective processes that don’t create prohibitively expensive products), manufacturers should assess their formulas ingredient by ingredient and be transparent about the decisions they make.\nOne company that does this, Dr. Hirsch says, is Cocokind. The brand formulates with a mix of naturally derived and lab-created ingredients, selecting each based on its effectiveness and environmental impact. The Ceramide Barrier Serum, for example, is made with aloe-leaf juice and plant-derived glycerin, but its ceramides (lipids that help prevent moisture loss) are synthetic. \"Ceramides can be derived from plants, but they are found in low concentrations naturally and are very difficult — and expensive — to source,\" explains Cocokind founder Priscilla Tsai.\n\"What many brands have observed from small clinical studies, and from customer and patient feedback, is that the best outcomes are from products that combine synthetic ingredients with plant-based ingredients,\" says Dr. Bhanusali. They’re a marriage of all the resources at our disposal. Or, to sum it up in just one word: \"Science,\" says Dr. Hirsch. \"If you want a [trend] prediction for 2024, that’s it.\"\nThis story originally appeared in the August 2022 issue of Allure. Learn how to subscribe here.\n\nYou can read more about fermented beauty, vegan beauty, and upcycled beauty here:\nFermented Skin Care: Here's What You Need to Know About the Trend\nThe 13 Best Vegan Beauty Brands to Try Right Now\nThese Beauty Brands Are Upcycling Food Waste Into New Products\n\nNow watch Kim Kardashian answer beauty questions from the internet:","isBasedOn":"https://www.allure.com/story/new-natural-beauty-ingredients-fermentation-freeze-drying","articleSection":"skin","author":[{"@type":"Person","name":"Jennifer G. Sullivan","sameAs":"https://www.allure.com/contributor/jennifer-g-sullivan"},{"@type":"Person","name":"Emily Soto","sameAs":"https://www.allure.com/contributor/emily-soto"}],"dateModified":"2022-07-31T09:00:00.000-04:00","datePublished":"2022-07-31T09:00:00.000-04:00","headline":"The Latest Advancements in \"Natural\" Beauty Products Have a Mad-Science Vibe","image":["https://media.allure.com/photos/62dacd2972e72187254a7729/16:9/w_2544,h_1431,c_limit/Allure-August-ScienceofNature-Collage3.jpg","https://media.allure.com/photos/62dacd2972e72187254a7729/4:3/w_2547,h_1910,c_limit/Allure-August-ScienceofNature-Collage3.jpg","https://media.allure.com/photos/62dacd2972e72187254a7729/1:1/w_2550,h_2550,c_limit/Allure-August-ScienceofNature-Collage3.jpg"],"keywords":["skin","skin care","natural skin care","vegan","korean skin care","clean 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page__main-content"><article class="article main-content" lang="en-US"><div class="ArticlePageLedeBackground-EufvU ittFsh"><header class="ContentHeaderWrapper-clujbs haubOl content-header article__content-header"><div data-testid="ContentHeaderContainer" class="ContentHeaderContainer-cGKRbE knDxNq"><div class="ContentHeaderHedAccreditationWrapper-GFiQf cDNVlV"><div data-testid="ContentHeaderTitleBlockWrapper" class="ContentHeaderTitleBlockWrapper-cjmSKp iqXahq"><div data-testid="ContentHeaderRubric" class="ContentHeaderRubricBlock-LmpbT glkmLa"><div data-testid="ContentHeaderRubricDateBlock" class="ContentHeaderRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX ehOPHW rubric ContentHeaderRubricContainer-eTudtt iRsSlw"><span class="RubricName-fVtemz cLxcNi rubric__name">Science of Skin Care</span></div></div></div><h1 data-testid="ContentHeaderHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderHed-NCyCC iUEiRd clCsTx kprKAs">The Latest Advancements in "Natural" Beauty Have a Mad-Science Vibe</h1></div><div class="ContentHeaderAccreditation-lfctVB bTXtdI content-header__accreditation" data-testid="ContentHeaderAccreditation"><div class="ContentHeaderDek-bIqFFZ dYnCPl">Flash-frozen succulents, bioengineered sugarcane — there's a whole new class of hydrating, firming botanicals that you (and your skin) need to know about.</div><div class="ContentHeaderByline-kmPyCa emiglw"><div class="ContentHeaderBylineContent-dpPmNn DRFq"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines ContentHeaderBylines-cZqgyJ bHLeKI"><span class="BylineWrapper-jWHrLH eueJqo byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM BylineLink-gEnFiw iUEiRd eLorXh fitkvR eErqIx byline__name-link button" href="/contributor/jennifer-g-sullivan">Jennifer G. Sullivan</a></span></span></span><span class="BylineWrapper-jWHrLH eueJqo byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">Photography by </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM BylineLink-gEnFiw iUEiRd eLorXh fitkvR eErqIx byline__name-link button" href="/contributor/emily-soto">Emily Soto</a></span></span></span></div><time data-testid="ContentHeaderPublishDate" dateTime="2022-07-31T09:00:00-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHeaderPublishDate-eIBicG iUEiRd eMzCOv bcOaXb">July 31, 2022</time></div></div></div></div><div class="ContentHeaderLeadAsset-hGbumP cAlrhp lead-asset ContentHeaderLeadAssetWrapper-hfXHEc besjtV 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https://media.allure.com/photos/62dacd2972e72187254a7729/16:9/w_1280,c_limit/Allure-August-ScienceofNature-Collage3.jpg 1280w, https://media.allure.com/photos/62dacd2972e72187254a7729/16:9/w_1600,c_limit/Allure-August-ScienceofNature-Collage3.jpg 1600w, https://media.allure.com/photos/62dacd2972e72187254a7729/16:9/w_1920,c_limit/Allure-August-ScienceofNature-Collage3.jpg 1920w, https://media.allure.com/photos/62dacd2972e72187254a7729/16:9/w_2240,c_limit/Allure-August-ScienceofNature-Collage3.jpg 2240w" sizes="100vw"/><img alt="A model wearing flower face paint" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62dacd2972e72187254a7729/16:9/w_2560%2Cc_limit/Allure-August-ScienceofNature-Collage3.jpg"/></picture></div></div></span><div class="CaptionWrapper-jSZdqE hYBpBG caption ContentHeaderLeadAssetCaption-hPWmSN dinyKa" data-testid="caption-wrapper"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptionCredit-ejegDm iUEiRd 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ArticlePageDisclaimerGrid-gIJgHl dJomLc grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="TextBlockWrapper-bNZsMC kYcAxG StyledTextblock-SJflO eYjtWF disclaimer ArticlePageDisclaimer-jNIoBl ieMpuI"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TextBlockText-gtrMkY iUEiRd copjnQ kQegaj">All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.</p></div></div></div><div data-testid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>"<a href="https://www.allure.com/story/dermatologists-natural-skin-care-regulation">Natural</a>" is a loaded word in the beauty world. It’s right up there with "<a href="https://www.allure.com/story/green-natural-beauty-brand-icon-routines-interviews">green</a>" and "<a href="https://www.allure.com/gallery/readers-choice-clean-product-winners">clean</a>" and all the other vague terms cosmetics companies use to sell their wares. Typically, natural is used to describe anything that has not been created by humans. But if you go with that definition, there's no such thing as natural in the beauty industry — to some extent, we have manipulated everything. That's not necessarily a bad thing. <a href="https://www.allure.com/story/affordable-clean-beauty-products">Naturals</a> versus synthetics isn't a black-or-white situation as some brands would have you believe. </p><div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-mid-content" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content"></div><div class="journey-unit"></div></div></div><p>So, for the purpose of this article, let’s forget about using "natural" as a blanket term and focus on the specifics: <a href="https://www.allure.com/story/skin-care-ingredient-index">skin-care ingredients</a> made from plants that have been tweaked in research labs — exposed to <a href="https://www.allure.com/story/dangerous-heat-wave-stay-healthy-tips">extreme temperatures</a>, say, or millions of little <a href="https://www.allure.com/story/what-is-fermented-skin-care">bugs</a> — often to improve their efficacy. "For a long time, there just wasn't much incentive [to run tests on every botanical ingredient]," says chemist <a data-offer-url="https://www.shaconsultinggroup.com/about" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.shaconsultinggroup.com/about"}" href="https://www.shaconsultinggroup.com/about" rel="nofollow noopener" target="_blank">Allen Sha</a>, founder of Sha Consulting Group, a product-development agency. "Why would a manufacturer shell out $50,000 to do a <a href="https://www.allure.com/story/understanding-beauty-product-claims">clinical</a> on a natural that might not pan out?" But in the past few years things have been changing as an answer has emerged: Because you — the customers — want it.</p><hr/><h2>Meet the Experts</h2><p><a data-offer-url="https://www.skincaredoctors.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.skincaredoctors.com/"}" href="https://www.skincaredoctors.com/" rel="nofollow noopener" target="_blank">Ranella Hirsch</a>, MD, a board-certified dermatologist in Boston</p><div class="AdWrapper-dQtivb fZrsta ad ad--sponsor-product"><div class="ad__slot ad__slot--sponsor-product" data-node-id="ovfco8"></div></div><p><a data-offer-url="https://bhanusalimd.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://bhanusalimd.com/"}" href="https://bhanusalimd.com/" rel="nofollow noopener" target="_blank">Dhaval G. Bhanusali</a>, MD, a board-certified dermatologist in New York City</p><div class="AdWrapper-dQtivb fZrsta ad ad--in-content"><div class="ad__slot ad__slot--in-content" data-node-id="u9xd8h"></div></div><p><a data-offer-url="https://physicians.lahey.org/details/3444/anar-mikailov-dermatology-burlington" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://physicians.lahey.org/details/3444/anar-mikailov-dermatology-burlington"}" href="https://physicians.lahey.org/details/3444/anar-mikailov-dermatology-burlington" rel="nofollow noopener" target="_blank">Anar Mikailov</a>, MD, a board-certified dermatologist in Burlington, Massachusetts</p><div class="Container-hnJNtl gxMaIG"></div><p><a data-offer-url="https://www.shaconsultinggroup.com/about" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.shaconsultinggroup.com/about"}" href="https://www.shaconsultinggroup.com/about" rel="nofollow noopener" target="_blank">Allen Sha</a>, founder of Sha Consulting Group, a product-development agency</p><div></div><div></div><p><a data-offer-url="https://www.kktconsultants.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.kktconsultants.com/"}" href="https://www.kktconsultants.com/" rel="nofollow noopener" target="_blank">Krupa Koestline</a>, a cosmetic biochemist based in Florida</p><p><a data-offer-url="https://www.gracekingdombeauty.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.gracekingdombeauty.com/"}" href="https://www.gracekingdombeauty.com/" rel="nofollow noopener" target="_blank">Ginger King</a>, a cosmetic chemist based in New Jersey</p><p><a data-offer-url="https://www.cocokind.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.cocokind.com/"}" href="https://www.cocokind.com/" rel="nofollow noopener" target="_blank">Priscilla Tsai</a>, founder of Cocokind </p><hr/><h2>Freeze Dried Ingredients With a Longer Shelf Life</h2><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="portrait of a model's back with blue flowers placed all over her head and a pearl necklace draping down her back" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e2a474ad3be17df2d35b85/master/w_1600%2Cc_limit/Allure-August-ScienceofNature-Collage4.jpg" srcSet="https://media.allure.com/photos/62e2a474ad3be17df2d35b85/master/w_120,c_limit/Allure-August-ScienceofNature-Collage4.jpg 120w, https://media.allure.com/photos/62e2a474ad3be17df2d35b85/master/w_240,c_limit/Allure-August-ScienceofNature-Collage4.jpg 240w, https://media.allure.com/photos/62e2a474ad3be17df2d35b85/master/w_320,c_limit/Allure-August-ScienceofNature-Collage4.jpg 320w, https://media.allure.com/photos/62e2a474ad3be17df2d35b85/master/w_640,c_limit/Allure-August-ScienceofNature-Collage4.jpg 640w, https://media.allure.com/photos/62e2a474ad3be17df2d35b85/master/w_960,c_limit/Allure-August-ScienceofNature-Collage4.jpg 960w, https://media.allure.com/photos/62e2a474ad3be17df2d35b85/master/w_1280,c_limit/Allure-August-ScienceofNature-Collage4.jpg 1280w, https://media.allure.com/photos/62e2a474ad3be17df2d35b85/master/w_1600,c_limit/Allure-August-ScienceofNature-Collage4.jpg 1600w" sizes="100vw"/></noscript></picture></span></div></figure></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrsta ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="tn0t8"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>You’re probably familiar with the concept of <a href="https://www.allure.com/story/georgia-louise-pure-molecule-freeze-dried-skin-care-tablets">freeze-drying</a> in the food industry (mango bites, strawberries, and other melt-in-your-mouth snacks). Now, that same technology is trickling into beauty products. Well, maybe "trickle" is the wrong word because the whole point of freeze-drying is to remove the water. "It's basically low-temperature dehydration," says <a data-offer-url="https://www.skincaredoctors.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.skincaredoctors.com/"}" href="https://www.skincaredoctors.com/" rel="nofollow noopener" target="_blank">Ranella Hirsch</a>, MD, a dermatologist in Boston.</p><p>Take <a href="https://www.allure.com/story/aloe-vera-benefits-skin-hair">aloe</a>, a botanical well-known for its ability to soothe skin: Instead of heating the plant's juice to steam off the water and concentrate the extract, manufacturers freeze the ingredient in a vacuum, causing water to sublimate (vaporize without going through the liquid phase). The resulting solid is then crushed into a powder, explains <a data-offer-url="https://www.kktconsultants.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.kktconsultants.com/"}" href="https://www.kktconsultants.com/" rel="nofollow noopener" target="_blank">Krupa Koestline</a>, a cosmetic biochemist based in Florida, who's been using freeze-dried aloe in skin care (including in <a data-offer-url="https://shop-links.co/chKt6kw9JHQ" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKt6kw9JHQ"}" href="https://shop-links.co/chKt6kw9JHQ" rel="nofollow noopener" target="_blank">Chantecaille 300 Face and Body Cream</a> and <a data-offer-url="https://shop-links.co/chKt6VHDVij" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKt6VHDVij"}" href="https://shop-links.co/chKt6VHDVij" rel="nofollow noopener" target="_blank">Kopari Tropical Glow Cleanser</a>) for its anti-inflammatory effects. </p><div class="GridWrapper-cAzTTK dlcjCj grid grid-even grid-items-2 GroupCalloutWrapper-bPWknp goKPOG callout callout--group callout--group-2"><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{"ctaHref":"https://shop-links.co/chKt6VHDVij","dangerousDek":"","productBrand":"Kopari Beauty","dangerousHed":"Kopari Beauty Tropical Glow Gel 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white and pink tube of Kopari Tropical Glow Cleanser on a white background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e1a3a5cc19ae1c3c47bde5/3:4/w_748%2Cc_limit/Kopari%2520Tropical%2520Glow%2520Cleanser.png" srcSet="https://media.allure.com/photos/62e1a3a5cc19ae1c3c47bde5/3:4/w_120,c_limit/Kopari%20Tropical%20Glow%20Cleanser.png 120w, https://media.allure.com/photos/62e1a3a5cc19ae1c3c47bde5/3:4/w_240,c_limit/Kopari%20Tropical%20Glow%20Cleanser.png 240w, https://media.allure.com/photos/62e1a3a5cc19ae1c3c47bde5/3:4/w_320,c_limit/Kopari%20Tropical%20Glow%20Cleanser.png 320w, https://media.allure.com/photos/62e1a3a5cc19ae1c3c47bde5/3:4/w_640,c_limit/Kopari%20Tropical%20Glow%20Cleanser.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA cfmeJk 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data-event-click="{"element":"Button","outgoingURL":"https://shop-links.co/chKt6VHDVij"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$24</span> <p>Shop Now</p></span></a></div></div></div></div></div></div><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{"ctaHref":"https://shop-links.co/chKt6kw9JHQ","dangerousDek":"","productBrand":"Chantecaille","dangerousHed":"Chantecaille 300 Face and Body 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class="UnifiedProductCardObject-fQsetj ixCaho"><div class="UnifiedProductCardHeader-dtLsXB gGCgMs"><div class="upcSingleImageWrapper-bShNdV kfAoNh"><div class="UnifiedProductCardImageWrapper-cWMgfa fWSKOK"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM UnifiedProductEmbedImageLink-hEsXrK iUEiRd eLorXh gyMZjJ bkvcCN image" href="https://shop-links.co/chKt6kw9JHQ" target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" data-offer-url="https://shop-links.co/chKt6kw9JHQ"><span class="SpanWrapper-umhxW kGxnNB responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><noscript><img loading="lazy" alt="closed green tub of chantecaille 300 face and body cream on a white background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e1a9a5b141cce88e817744/3:4/w_748%2Cc_limit/chantecaille%2520300%2520face%2520and%2520body%2520cream.jpeg" srcSet="https://media.allure.com/photos/62e1a9a5b141cce88e817744/3:4/w_120,c_limit/chantecaille%20300%20face%20and%20body%20cream.jpeg 120w, https://media.allure.com/photos/62e1a9a5b141cce88e817744/3:4/w_240,c_limit/chantecaille%20300%20face%20and%20body%20cream.jpeg 240w, https://media.allure.com/photos/62e1a9a5b141cce88e817744/3:4/w_320,c_limit/chantecaille%20300%20face%20and%20body%20cream.jpeg 320w, https://media.allure.com/photos/62e1a9a5b141cce88e817744/3:4/w_640,c_limit/chantecaille%20300%20face%20and%20body%20cream.jpeg 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA cfmeJk upc-brandName">Chantecaille</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd ksHFtM hAlJqW"><h3 id="upc_62e1a90745de9adc1eb179a8" type="embed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd cLkJiy ehnfyP">Chantecaille 300 Face and Body Cream</h3></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd gyPqcA product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV rgklb product-offer__cta-block" id="button_label_$127ShopNow"><a href="https://shop-links.co/chKt6kw9JHQ" rel="sponsored noopener" target="_blank" aria-labelledby="upc_62e1a90745de9adc1eb179a8 button_label_$127ShopNow" data-buy-button="true" data-offer-retailer="" data-offer-url="https://shop-links.co/chKt6kw9JHQ" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgoingURL":"https://shop-links.co/chKt6kw9JHQ"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$127</span> <p>Shop Now</p></span></a></div></div></div></div></div></div></div><p>Freeze-dried ingredients don't require <a href="https://www.allure.com/story/beauty-ingredients-to-avoid">preservatives</a> (no water means no bacteria can grow) and that can be better for people whose skin may be sensitive to certain preservatives, says cosmetic chemist <a data-offer-url="https://www.gracekingdombeauty.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.gracekingdombeauty.com/"}" href="https://www.gracekingdombeauty.com/" rel="nofollow noopener" target="_blank">Ginger King</a>. <a href="https://www.allure.com/gallery/what-is-powder-skin-care">Powdered</a> botanicals are also more concentrated. "If you have to use a typical botanical extract at 1 percent [to see a result], you may only need to use 0.1 percent of the powdered version," says King. Since they're dehydrated, they can be used in powdered makeup and — the latest skin-care trend — <a href="https://www.allure.com/story/waterless-beauty-products">waterless</a> formulas.</p><p>Perhaps the biggest advantage of freeze-drying is its potential benefit for the <a href="https://www.allure.com/story/allure-sustainability-pledge">environment</a>. "You have a longer shelf life, fewer preservatives, less weight," says Dr. Hirsch. Lighter products mean fewer greenhouse gas emissions during transport — a good thing, since CO2 emissions from global freight transport are expected to quadruple by 2050, per an environmental report from the International Transport Forum. "Decreasing the <a href="https://www.allure.com/story/refillable-beauty-products">carbon footprint</a> makes freeze-drying environmentally friendly. 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data-buy-button="true" data-offer-retailer="" data-offer-url="https://global.oliveyoung.com/product/detail?prdtNo=GA210002691" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgoingURL":"https://cna.st/p/6qoid9Au77JLKMto38934LG5T1m7JWhej6wcdUqinAfXvHi4TtozAEKKW3xANosAEDjdrsezyrkWDsMF8Ay8oXCqFc2JpTNKCqYcM9NsAUijMxecW4viiN7kM6cgXwTgpg8ATRVWVaLBJSH1rTsdvH6KFYLmcAyXa8k5w9vR5bzi1vh82tpg3SP53d7ZyGSe4C8Va1G1jdoHoc5eYsFppeSdoenEK35kim71jQLz8DykpeWuhAVv2t6KveGeJaxDYvfKC"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$4</span> <p>Shop Now</p></span></a></div></div></div></div></div></div><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{"ctaHref":"https://shop-links.co/chKuTtUv8cQ","dangerousDek":"","productBrand":"Juice Beauty","dangerousHed":"Juice Beauty 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beauty stem cellular instant eye lift mask on a white background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e1acffe1d1acfe614f8bfc/3:4/w_748%2Cc_limit/juice-beauty-stem-cellular-instant-eye-lift.png" srcSet="https://media.allure.com/photos/62e1acffe1d1acfe614f8bfc/3:4/w_120,c_limit/juice-beauty-stem-cellular-instant-eye-lift.png 120w, https://media.allure.com/photos/62e1acffe1d1acfe614f8bfc/3:4/w_240,c_limit/juice-beauty-stem-cellular-instant-eye-lift.png 240w, https://media.allure.com/photos/62e1acffe1d1acfe614f8bfc/3:4/w_320,c_limit/juice-beauty-stem-cellular-instant-eye-lift.png 320w, https://media.allure.com/photos/62e1acffe1d1acfe614f8bfc/3:4/w_640,c_limit/juice-beauty-stem-cellular-instant-eye-lift.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd 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data-event-click="{"element":"Button","outgoingURL":"https://shop-links.co/chKuTtUv8cQ"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$10</span> <p>Shop Now</p></span></a></div></div></div></div></div></div></div><p>Freeze-drying is already popular in the <a href="https://www.allure.com/story/korean-beauty-skin-care-trends-2022">Korean beauty</a> industry, according to King and Dr. Hirsch. The Korean brand Wellage makes a <a data-offer-url="https://global.oliveyoung.com/product/detail?prdtNo=GA210002691" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://cna.st/affiliate-link/3m18KYZSciJffEMYfHePX87uEh4xgTwDAEsYgLszt3JpkRjnRrXAj3x5Pa715z1VBZt6hVhtzXBYjADkZXmhGgp8oDhFzyoAe5w6tfi66bJRLuDLeFDLvaKWq7w5CL?cid=62daaa8049f3641fbaf9fb00"}" href="https://cna.st/affiliate-link/3m18KYZSciJffEMYfHePX87uEh4xgTwDAEsYgLszt3JpkRjnRrXAj3x5Pa715z1VBZt6hVhtzXBYjADkZXmhGgp8oDhFzyoAe5w6tfi66bJRLuDLeFDLvaKWq7w5CL?cid=62daaa8049f3641fbaf9fb00" rel="sponsored" target="_blank">Real HA Cica Calming One Day Kit</a> with a capsule of freeze-dried <a href="https://www.allure.com/gallery/cica-skin-care-products">centella asiatica</a> extract, a botanical well-known for its skin-soothing benefits (it’s sold with a solution that dissolves the capsule for application). You can find it at K-beauty retailers like Olive Young, and we'll probably be seeing more freeze-dried botanicals stateside soon: Already, Juice Beauty sells a <a data-offer-url="https://shop-links.co/chKuTtUv8cQ" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKuTtUv8cQ"}" href="https://shop-links.co/chKuTtUv8cQ" rel="nofollow noopener" target="_blank">Stem Cellular Instant Eye Lift Mask</a>, a pair of undereye patches made with freeze-dried algae that has <a href="https://www.allure.com/story/antioxidants-bad-or-good-for-your-skin">antioxidants</a> and acts as a <a href="https://www.allure.com/gallery/best-face-moisturizer">moisturizer</a>.</p><div class="GridWrapper-cAzTTK dlcjCj grid grid-even grid-items-2 GroupCalloutWrapper-bPWknp goKPOG callout callout--group callout--group-2"><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" 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class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd ksHFtM hAlJqW"><h3 id="upc_62e1af582966df470d790298" type="embed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd cLkJiy ehnfyP">Acaderma Star Light Spot Corrector</h3></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd gyPqcA product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV rgklb product-offer__cta-block" id="button_label_$78ShopNow"><a href="https://cna.st/p/8uvTiuNRgn5typQPpdUvcJpRi4VDXVNVbBsJHTpeT3JVPEE9Ug6ouXsSJ2CH21kAivdnzsAywLz2ktGvTws18Z3dDfXCuVAPAkaHNd88P692QNZ77BqK9HGwcBguD621ddR36UX51uYyqps4z5gaZw5ubVbHi67BGr8aXJZZ2Nr2vFZcFk4cuznLptZD6wEoxkDcsiu6brVukjYLpQFwHPUqpG5AQQQZfXULfmA3qwSSaNUC1tyV21ZA3Q" rel="sponsored noopener" target="_blank" aria-labelledby="upc_62e1af582966df470d790298 button_label_$78ShopNow" data-buy-button="true" data-offer-retailer="" 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"Freeze-drying is meant to decrease the molecular weight of an ingredient, so it’s been proposed that this can help with increased [skin] penetration," says <a data-offer-url="https://bhanusalimd.com/" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://bhanusalimd.com/"}" href="https://bhanusalimd.com/" rel="nofollow noopener" target="_blank">Dhaval G. Bhanusali</a>, MD, a dermatologist in New York. <a data-offer-url="https://shop-links.co/chKu1oVwAa3" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKu1oVwAa3"}" href="https://shop-links.co/chKu1oVwAa3" rel="nofollow noopener" target="_blank">Humanrace's Rice Powder Cleanser</a> has freeze-dried <a href="https://www.allure.com/story/snow-mushroom-skin-care-benefits">snow mushroom</a> extract, a powerhouse moisturizer. And Acaderma uses freeze-dried mulberry root in its <a data-offer-url="https://acaderma.com/products/star-light-spot-corrector" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://cna.st/affiliate-link/4jjCSCMwBusfReoeWYCaxM5T5TrGZqMP8prdUfQJyrbXF23rSDwNe1x4LoBLbtfboWuybMeZtdHTuvqQ21idBfnXnFZNiT6buTv6ELrf5yrbpbkJmJH?cid=62daaa8049f3641fbaf9fb00"}" href="https://cna.st/affiliate-link/4jjCSCMwBusfReoeWYCaxM5T5TrGZqMP8prdUfQJyrbXF23rSDwNe1x4LoBLbtfboWuybMeZtdHTuvqQ21idBfnXnFZNiT6buTv6ELrf5yrbpbkJmJH?cid=62daaa8049f3641fbaf9fb00" rel="sponsored" target="_blank">Star Light Spot Corrector</a>. The plant extract has mulberroside F, an organic compound that inhibits the increased melanin production that can cause <a href="https://www.allure.com/story/how-to-combat-hyperpigmentatio">hyperpigmentation</a>. Says <a data-offer-url="https://physicians.lahey.org/details/3444/anar-mikailov-dermatology-burlington" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://physicians.lahey.org/details/3444/anar-mikailov-dermatology-burlington"}" href="https://physicians.lahey.org/details/3444/anar-mikailov-dermatology-burlington" rel="nofollow noopener" target="_blank">Anar Mikailov</a>, MD, a dermatologist in Burlington, Massachusetts, "I’d be excited to see how freeze-dried mulberry root helps <a href="https://www.allure.com/story/dermatologist-shereene-idriss-hyperpigmentation-melasma-treatment-video">melasma</a>."</p><h2>Highly-Potent Fermented Products</h2><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="portrait of a model with hair slicked back and wearing bold coral blush on a floral background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e2a47319ab039cb3653da9/master/w_1600%2Cc_limit/Allure-August-ScienceofNature-Collage.jpg" srcSet="https://media.allure.com/photos/62e2a47319ab039cb3653da9/master/w_120,c_limit/Allure-August-ScienceofNature-Collage.jpg 120w, https://media.allure.com/photos/62e2a47319ab039cb3653da9/master/w_240,c_limit/Allure-August-ScienceofNature-Collage.jpg 240w, https://media.allure.com/photos/62e2a47319ab039cb3653da9/master/w_320,c_limit/Allure-August-ScienceofNature-Collage.jpg 320w, https://media.allure.com/photos/62e2a47319ab039cb3653da9/master/w_640,c_limit/Allure-August-ScienceofNature-Collage.jpg 640w, https://media.allure.com/photos/62e2a47319ab039cb3653da9/master/w_960,c_limit/Allure-August-ScienceofNature-Collage.jpg 960w, https://media.allure.com/photos/62e2a47319ab039cb3653da9/master/w_1280,c_limit/Allure-August-ScienceofNature-Collage.jpg 1280w, https://media.allure.com/photos/62e2a47319ab039cb3653da9/master/w_1600,c_limit/Allure-August-ScienceofNature-Collage.jpg 1600w" sizes="100vw"/></noscript></picture></span></div></figure></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrsta ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="an59y"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p><a href="https://www.allure.com/story/what-is-fermented-skin-care">Fermentation</a> used to have an image problem. Picture a beauty executive pitching this marketing campaign 20 years ago: "We let tiny <a href="https://www.allure.com/story/probiotic-skin-care-microbiome-definition">microorganisms</a> loose on a vat of plant sludge, and look! Now they’re in this face cream!" They would have been laughed out of the conference room — even though that's a fair description of Miracle Broth, the signature cocktail of ingredients in <a data-offer-url="https://shop-links.co/chKNsXFuIHA" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKNsXFuIHA"}" href="https://shop-links.co/chKNsXFuIHA" rel="nofollow noopener" target="_blank">Crème de la Mer</a> (first sold in 1965), and Pitera, the basis of SK-II’s famous <a data-offer-url="https://shop-links.co/chKNz07MVdX" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKNz07MVdX"}" href="https://shop-links.co/chKNz07MVdX" rel="nofollow noopener" target="_blank">Facial Treatment Essence</a> (launched in 1980).</p><div class="GridWrapper-cAzTTK dlcjCj grid grid-even grid-items-2 GroupCalloutWrapper-bPWknp goKPOG callout callout--group callout--group-2"><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" 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of creme de la mer on a light gray background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e29a10cc19ae1c3c47be2f/3:4/w_748%2Cc_limit/creme%2520de%2520la%2520mer.png" srcSet="https://media.allure.com/photos/62e29a10cc19ae1c3c47be2f/3:4/w_120,c_limit/creme%20de%20la%20mer.png 120w, https://media.allure.com/photos/62e29a10cc19ae1c3c47be2f/3:4/w_240,c_limit/creme%20de%20la%20mer.png 240w, https://media.allure.com/photos/62e29a10cc19ae1c3c47be2f/3:4/w_320,c_limit/creme%20de%20la%20mer.png 320w, https://media.allure.com/photos/62e29a10cc19ae1c3c47be2f/3:4/w_640,c_limit/creme%20de%20la%20mer.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA cfmeJk upc-brandName">La Mer</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm 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class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd gyPqcA product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV rgklb product-offer__cta-block" id="button_label_$235ShopNow"><a href="https://shop-links.co/chKNz07MVdX" rel="sponsored noopener" target="_blank" aria-labelledby="upc_62e29ba6e51337dff134ce6b button_label_$235ShopNow" data-buy-button="true" data-offer-retailer="" data-offer-url="https://shop-links.co/chKNz07MVdX" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgoingURL":"https://shop-links.co/chKNz07MVdX"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$235</span> <p>Shop Now</p></span></a></div></div></div></div></div></div></div><p>In recent years, we've learned how the <a href="https://www.allure.com/gallery/smoothie-recipes-for-healthy-skin?mbid=social_googleplus">kombucha</a> gets made, literally and figuratively. People are buying fermenters to brew beer in their kitchens. And as we've gotten comfortable with the idea that some of our favorite foods are created with the help of yeast and bacteria — and that our <a href="https://www.allure.com/story/diet-stomach-bacteria">gut</a> and skin processes run more smoothly because of microorganisms — cosmetic chemists have begun experimenting with fermentation in new ways. "Over the last 10 years, patent activity in this space has almost tripled," says Sha. Ferment filtrates are some of the most promising ingredients to come out of this research. Basically, they are <a href="https://www.allure.com/story/skin-care-ingredient-index">botanical extracts</a> that have been fermented and then strained to remove the microorganisms (this ends the fermentation process, so it doesn’t continue after bottling).</p><p>In general, these types of ingredients tend to be more effective than their nonfermented counterparts, says Koestline. “The metabolic process of fermentation breaks down some of the larger molecules [in the raw materials] so they are more bioavailable, [which means] they are more effective [when applied topically],” she explains. For example, fermented red <a href="https://www.allure.com/story/ginseng-skin-care-benefits-ingredient">ginseng</a> may be better at reducing the appearance of wrinkles than the nonfermented version, according to a study published in the <em>Journal of Medicinal Food.</em> And <a href="https://www.allure.com/story/what-is-fermented-skin-care">fermented soybean</a> extract could be a more useful antioxidant for brightening compared with nonfermented soybean extract, per findings published in <em>Toxicological Research</em>.</p><p>There aren't independent studies on every fermented ingredient used in skin care, but the consensus is clear: "Fermentation should allow you to get ingredients that are more potent, with better penetration," says Dr. Hirsch. </p><div class="GridWrapper-cAzTTK dlcjCj grid grid-even grid-items-2 GroupCalloutWrapper-bPWknp goKPOG callout callout--group callout--group-2"><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" 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srcSet="https://media.allure.com/photos/62e29dc4dcb8834a5614ab96/3:4/w_120,c_limit/Olos%20Soothing%20Restorative%20Cream.png 120w, https://media.allure.com/photos/62e29dc4dcb8834a5614ab96/3:4/w_240,c_limit/Olos%20Soothing%20Restorative%20Cream.png 240w, https://media.allure.com/photos/62e29dc4dcb8834a5614ab96/3:4/w_320,c_limit/Olos%20Soothing%20Restorative%20Cream.png 320w, https://media.allure.com/photos/62e29dc4dcb8834a5614ab96/3:4/w_640,c_limit/Olos%20Soothing%20Restorative%20Cream.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA cfmeJk upc-brandName">Olos</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd ksHFtM hAlJqW"><h3 id="upc_62e29d4645de9adc1eb179d4" type="embed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd cLkJiy ehnfyP">Olos Soothing Restorative Cream</h3></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd gyPqcA product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV rgklb product-offer__cta-block" id="button_label_$46ShopNow"><a href="https://shop-links.co/chKNGziqxac" rel="sponsored noopener" target="_blank" aria-labelledby="upc_62e29d4645de9adc1eb179d4 button_label_$46ShopNow" data-buy-button="true" data-offer-retailer="" data-offer-url="https://shop-links.co/chKNGziqxac" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgoingURL":"https://shop-links.co/chKNGziqxac"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$46</span> <p>Shop Now</p></span></a></div></div></div></div></div></div><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{"ctaHref":"https://shop-links.co/chKNJUuWqCE","dangerousDek":"","productBrand":"Innisfree","dangerousHed":"Innisfree Fermented Soybean Firming Energy 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class="UnifiedProductCardObject-fQsetj ixCaho"><div class="UnifiedProductCardHeader-dtLsXB gGCgMs"><div class="upcSingleImageWrapper-bShNdV kfAoNh"><div class="UnifiedProductCardImageWrapper-cWMgfa fWSKOK"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM UnifiedProductEmbedImageLink-hEsXrK iUEiRd eLorXh gyMZjJ bkvcCN image" href="https://shop-links.co/chKNJUuWqCE" target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" data-offer-url="https://shop-links.co/chKNJUuWqCE"><span class="SpanWrapper-umhxW kGxnNB responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><noscript><img loading="lazy" alt="closed bottle of Innisfree Fermented Soybean Firming Energy Essence on a white background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e29e6e96e4443e028aed4d/3:4/w_748%2Cc_limit/Innisfree%2520Fermented%2520Soybean%2520Firming%2520Energy%2520Essence.png" srcSet="https://media.allure.com/photos/62e29e6e96e4443e028aed4d/3:4/w_120,c_limit/Innisfree%20Fermented%20Soybean%20Firming%20Energy%20Essence.png 120w, https://media.allure.com/photos/62e29e6e96e4443e028aed4d/3:4/w_240,c_limit/Innisfree%20Fermented%20Soybean%20Firming%20Energy%20Essence.png 240w, https://media.allure.com/photos/62e29e6e96e4443e028aed4d/3:4/w_320,c_limit/Innisfree%20Fermented%20Soybean%20Firming%20Energy%20Essence.png 320w, https://media.allure.com/photos/62e29e6e96e4443e028aed4d/3:4/w_640,c_limit/Innisfree%20Fermented%20Soybean%20Firming%20Energy%20Essence.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA cfmeJk upc-brandName">Innisfree</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd ksHFtM hAlJqW"><h3 id="upc_62e29e4cdcb8834a5614ab99" type="embed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd cLkJiy ehnfyP">Innisfree Fermented Soybean Firming Energy Essence</h3></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd gyPqcA product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV rgklb product-offer__cta-block" id="button_label_$39ShopNow"><a href="https://shop-links.co/chKNJUuWqCE" rel="sponsored noopener" target="_blank" aria-labelledby="upc_62e29e4cdcb8834a5614ab99 button_label_$39ShopNow" data-buy-button="true" data-offer-retailer="" data-offer-url="https://shop-links.co/chKNJUuWqCE" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgoingURL":"https://shop-links.co/chKNJUuWqCE"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$39</span> <p>Shop Now</p></span></a></div></div></div></div></div></div></div><div class="GridWrapper-cAzTTK dlcjCj grid grid-even grid-items-2 GroupCalloutWrapper-bPWknp goKPOG callout callout--group callout--group-2"><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{"ctaHref":"https://shop-links.co/chKNOCvBDvF","dangerousDek":"","productBrand":"Peach &amp; Lily","dangerousHed":"Peach &amp; Lily Lazy Day All-in-One Moisture 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Lily"},"offers":[{"offerUrl":"https://shop-links.co/chKNOCvBDvF","price":"$39","currency":"USD","purchaseUri":"https://shop-links.co/chKNOCvBDvF","sellerName":"","countryCode":"","reducedPrice":""}],"component":"unified_product_card","hasMultipleImage":false,"componentType":true,"showProsConsData":false,"showBadge":false}"><div class="UnifiedProductCardObject-fQsetj ixCaho"><div class="UnifiedProductCardHeader-dtLsXB gGCgMs"><div class="upcSingleImageWrapper-bShNdV kfAoNh"><div class="UnifiedProductCardImageWrapper-cWMgfa fWSKOK"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM UnifiedProductEmbedImageLink-hEsXrK iUEiRd eLorXh gyMZjJ bkvcCN image" href="https://shop-links.co/chKNOCvBDvF" target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" data-offer-url="https://shop-links.co/chKNOCvBDvF"><span class="SpanWrapper-umhxW kGxnNB responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><noscript><img loading="lazy" alt="closed tub of Peach & Lily Lazy Day All-in-One Moisture Pads on a light gray background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e29f65ad3be17df2d35b7e/3:4/w_748%2Cc_limit/Peach%2520&%2520Lily%2520Lazy%2520Day%2520All-in-One%2520Moisture%2520Pads.png" srcSet="https://media.allure.com/photos/62e29f65ad3be17df2d35b7e/3:4/w_120,c_limit/Peach%20&%20Lily%20Lazy%20Day%20All-in-One%20Moisture%20Pads.png 120w, https://media.allure.com/photos/62e29f65ad3be17df2d35b7e/3:4/w_240,c_limit/Peach%20&%20Lily%20Lazy%20Day%20All-in-One%20Moisture%20Pads.png 240w, https://media.allure.com/photos/62e29f65ad3be17df2d35b7e/3:4/w_320,c_limit/Peach%20&%20Lily%20Lazy%20Day%20All-in-One%20Moisture%20Pads.png 320w, https://media.allure.com/photos/62e29f65ad3be17df2d35b7e/3:4/w_640,c_limit/Peach%20&%20Lily%20Lazy%20Day%20All-in-One%20Moisture%20Pads.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div 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class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgoingURL":"https://shop-links.co/chKNOCvBDvF"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$39</span> <p>Shop Now</p></span></a></div></div></div></div></div></div><div class="GridItem-buujkM dEqBaI grid--item"><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{"ctaHref":"https://shop-links.co/chKNSloVe4k","dangerousDek":"","productBrand":"Osea","dangerousHed":"Osea Seaglow Overnight Serum","embedSize":null,"isFirstProduct":false,"isSponsored":false,"offerRetailer":"","offerUrl":"https://shop-links.co/chKNSloVe4k","contentType":"product","productId":"62e2a0128a3dd4dcfb988f12","showOfferUrl":false,"showPriceOnButton":true,"showAffiliateDisclaimerOnFirstProduct":false,"dangerousCredit":null,"showLocalisedOffers":false,"isUpcEnabled":true,"showClampedProductDescription":true,"productDescriptionLineLength":5,"hasReadMoreFeature":false,"index":11,"hasAffiliateLinkDisabled":false,"isMobileView":false,"hasMultipleImageSupport":true,"showImageCreditText":false,"showMultipleImageCount":4,"hasProsConsFeature":false,"hasRatingFeature":false,"pros":[],"cons":[],"rating":"","isPrimeExclusive":false,"shouldUseAmazonPrimeDayLiveAPIData":true,"id":"62e2a0128a3dd4dcfb988f12","brand":{"name":"Osea"},"offers":[{"offerUrl":"https://shop-links.co/chKNSloVe4k","price":"$64","currency":"USD","purchaseUri":"https://shop-links.co/chKNSloVe4k","sellerName":"","countryCode":"","reducedPrice":""}],"component":"unified_product_card","hasMultipleImage":false,"componentType":true,"showProsConsData":false,"showBadge":false}"><div class="UnifiedProductCardObject-fQsetj ixCaho"><div class="UnifiedProductCardHeader-dtLsXB gGCgMs"><div class="upcSingleImageWrapper-bShNdV kfAoNh"><div class="UnifiedProductCardImageWrapper-cWMgfa fWSKOK"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM UnifiedProductEmbedImageLink-hEsXrK iUEiRd eLorXh gyMZjJ bkvcCN image" href="https://shop-links.co/chKNSloVe4k" target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" data-offer-url="https://shop-links.co/chKNSloVe4k"><span class="SpanWrapper-umhxW kGxnNB responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><noscript><img loading="lazy" alt="Image may contain: Cosmetics, and Bottle" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62683b856cccce19c90aa001/3:4/w_748%2Cc_limit/OSEA%2520SeaglowOvernightSerum%2520Product%2520.jpg" srcSet="https://media.allure.com/photos/62683b856cccce19c90aa001/3:4/w_120,c_limit/OSEA%20SeaglowOvernightSerum%20Product%20.jpg 120w, https://media.allure.com/photos/62683b856cccce19c90aa001/3:4/w_240,c_limit/OSEA%20SeaglowOvernightSerum%20Product%20.jpg 240w, https://media.allure.com/photos/62683b856cccce19c90aa001/3:4/w_320,c_limit/OSEA%20SeaglowOvernightSerum%20Product%20.jpg 320w, https://media.allure.com/photos/62683b856cccce19c90aa001/3:4/w_640,c_limit/OSEA%20SeaglowOvernightSerum%20Product%20.jpg 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA cfmeJk upc-brandName">Osea</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd ksHFtM hAlJqW"><h3 id="upc_62e2a0128a3dd4dcfb988f12" type="embed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd cLkJiy ehnfyP">Osea Seaglow Overnight Serum</h3></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd gyPqcA product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV rgklb product-offer__cta-block" id="button_label_$64ShopNow"><a href="https://shop-links.co/chKNSloVe4k" rel="sponsored noopener" target="_blank" aria-labelledby="upc_62e2a0128a3dd4dcfb988f12 button_label_$64ShopNow" data-buy-button="true" data-offer-retailer="" data-offer-url="https://shop-links.co/chKNSloVe4k" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgoingURL":"https://shop-links.co/chKNSloVe4k"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$64</span> <p>Shop Now</p></span></a></div></div></div></div></div></div></div><p>With that in mind, why settle for basic aloe when you can smooth on <a data-offer-url="https://shop-links.co/chKNGziqxac" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKNGziqxac"}" href="https://shop-links.co/chKNGziqxac" rel="nofollow noopener" target="_blank">Olos Soothing Restorative Cream</a> with aloe that's double-fermented? The fermented soybean extract in products such as <a data-offer-url="https://shop-links.co/chKNJUuWqCE" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKNJUuWqCE"}" href="https://shop-links.co/chKNJUuWqCE" rel="nofollow noopener" target="_blank">Innisfree Firming Energy Essence</a> and <a data-offer-url="https://shop-links.co/chKNOCvBDvF" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKNOCvBDvF"}" href="https://shop-links.co/chKNOCvBDvF" rel="nofollow noopener" target="_blank">Peach & Lily Lazy Day All-in-One Moisture Pads</a> has antioxidant properties. And <a data-offer-url="https://shop-links.co/chKNSloVe4k" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKNSloVe4k"}" href="https://shop-links.co/chKNSloVe4k" rel="nofollow noopener" target="_blank">Osea's Seaglow Overnight Serum</a> has a fermented version of shiunko oil that helps improve skin's moisture barrier. Italian researchers evaluating the ingredient, which is made with angelica- and gromwell-root extracts in a plant-oil base, also found that it increased the diversity of microorganisms present on the skin of a small group of 20 testers. That's potentially a good thing as the <a href="https://www.allure.com/story/skin-bacteria-microbiome-skin-cancer-study">microbial diversity</a> of skin decreases with age and in the presence of certain diseases.</p><h2>Vegan Alternatives to Popular Ingredients</h2><figure class="AssetEmbedWrapper-eVDQiB byBkf asset-embed"><div class="AssetEmbedAssetContainer-eJxoAx dBHGoQ asset-embed__asset-container"><span class="SpanWrapper-umhxW kGxnNB responsive-asset AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa AssetEmbedResponsiveAsset-cXBNxi eCxVQK asset-embed__responsive-asset responsive-image"><noscript><img alt="side profile portrait of a model with natural hair piled on top of head and greenery braided in on a green fern background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e2a474ad3be17df2d35b86/master/w_1600%2Cc_limit/Allure-August-ScienceofNature-Collage2.jpg" srcSet="https://media.allure.com/photos/62e2a474ad3be17df2d35b86/master/w_120,c_limit/Allure-August-ScienceofNature-Collage2.jpg 120w, https://media.allure.com/photos/62e2a474ad3be17df2d35b86/master/w_240,c_limit/Allure-August-ScienceofNature-Collage2.jpg 240w, https://media.allure.com/photos/62e2a474ad3be17df2d35b86/master/w_320,c_limit/Allure-August-ScienceofNature-Collage2.jpg 320w, https://media.allure.com/photos/62e2a474ad3be17df2d35b86/master/w_640,c_limit/Allure-August-ScienceofNature-Collage2.jpg 640w, https://media.allure.com/photos/62e2a474ad3be17df2d35b86/master/w_960,c_limit/Allure-August-ScienceofNature-Collage2.jpg 960w, https://media.allure.com/photos/62e2a474ad3be17df2d35b86/master/w_1280,c_limit/Allure-August-ScienceofNature-Collage2.jpg 1280w, https://media.allure.com/photos/62e2a474ad3be17df2d35b86/master/w_1600,c_limit/Allure-August-ScienceofNature-Collage2.jpg 1600w" sizes="100vw"/></noscript></picture></span></div></figure></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrsta ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="a0yln"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>Remember our fictional beauty executive? Now imagine if they revealed how many skin-care ingredients are manufactured from <a href="https://www.allure.com/gallery/best-cruelty-free-brands">animal byproducts</a>: Topical <a href="https://www.allure.com/story/topical-collagen-for-skin">collagen</a> is typically extracted from the connective tissue of animals; the emollient <a href="https://www.allure.com/story/weird-beauty-ingredient">lanolin</a> is refined from sheep secretions; until fairly recently, moisturizing <a href="https://www.allure.com/story/skin-care-ingredient-index">squalane</a> was commonly derived from shark liver oil; exfoliating <a href="https://www.allure.com/story/lactic-acid-skin-care-ingredient-benefits">lactic acid</a> can be derived from dairy; and occlusive beeswax — well, that one's obvious.</p><p>As customers have learned more about these ingredients, the demand for <a href="https://www.allure.com/gallery/vegan-beauty-brands">vegan</a> alternatives has increased. The global market for <a href="https://www.allure.com/gallery/black-owned-cruelty-free-vegan-beauty-brands">vegan cosmetics</a> is predicted to grow to $20.6 billion by 2026, and the growth of vegan skin care is expected to outpace vegan makeup and hair segments, according to a market study by Global Industry Analysts, Inc. However, many of the ingredients product formulators use instead of animal by-products are entirely lab-created or contain <a href="https://www.allure.com/story/do-skin-care-products-expire">synthetic preservatives</a>, and it's only in the past few years that there’s been a rise in ingredient options that are vegan and formulated with plants.</p><p>Why now? It’s a combination of rising consumer demand and the "clean" and "green" <a href="https://www.allure.com/story/clean-at-sephora-category-filter-by-ingredient">guidelines</a> at certain retail stores, says Sha. Some of the chemicals on retailers' no-no lists actually have extensive safety data, so raw-material manufacturers never thought to remove them. But now that there's a demand for vegan products without those ingredients, manufacturers are creating all sorts of naturally derived alternatives. Sha says there are <a href="https://www.allure.com/gallery/best-cruelty-free-brands">vegan versions</a> of beeswax created from sunflowers and rice bran; vegan lactic acid derived from cornstarch via fermentation; and vegan alternatives to lanolin, made from the hydrogenation of vegetable oils and plant butters.</p><p>Koestline is also excited about vegan <a href="https://www.allure.com/story/drinkable-collagen-effectiveness">collagen</a>. The protein gives structure to skin, but it’s present only in animals — there's no plant to extract it from. Around the 1990s, for instance, researchers began experimenting with techniques for creating collagen with plants, yeast, or bacteria, but the processes were time-consuming and expensive — and it was initially very hard to replicate a specific type of collagen that is prevalent in youthful human skin. But now there's promise: Using a fermentation process, <a href="https://www.allure.com/story/jasmina-aganovic-biotech-beauty-products">biotech</a> company Geltor developed a vegan version of type XXI human collagen (according to the company, it boosts production of collagen types I and III when applied topically). The ingredient, which Geltor calls HumaColl21, increases skin firmness and elasticity, says Koestline, who has reviewed the company’s clinical data. It has a triggering effect, "where your skin will want to produce more of its own collagen," she explains. You can find the ingredient in <a data-offer-url="https://shop-links.co/chKN0GUNobc" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKN0GUNobc"}" href="https://shop-links.co/chKN0GUNobc" rel="nofollow noopener" target="_blank">Orora Bioactive Collagen Serum</a>.</p><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{"ctaHref":"https://shop-links.co/chKN0GUNobc","dangerousDek":"","productBrand":"Orora","dangerousHed":"Orora Bioactive Collagen Serum","embedSize":null,"isFirstProduct":false,"isSponsored":false,"offerRetailer":"","offerUrl":"https://shop-links.co/chKN0GUNobc","contentType":"product","productId":"62e2a19f94c337a203145490","showOfferUrl":false,"showPriceOnButton":true,"showAffiliateDisclaimerOnFirstProduct":false,"dangerousCredit":"","showLocalisedOffers":false,"isUpcEnabled":true,"showClampedProductDescription":true,"productDescriptionLineLength":5,"hasReadMoreFeature":false,"index":12,"hasAffiliateLinkDisabled":false,"isMobileView":false,"hasMultipleImageSupport":true,"showImageCreditText":false,"showMultipleImageCount":4,"hasProsConsFeature":false,"hasRatingFeature":false,"pros":[],"cons":[],"rating":"","isPrimeExclusive":false,"shouldUseAmazonPrimeDayLiveAPIData":true,"id":"62e2a19f94c337a203145490","brand":{"name":"Orora"},"offers":[{"offerUrl":"https://shop-links.co/chKN0GUNobc","price":"$49","currency":"USD","purchaseUri":"https://shop-links.co/chKN0GUNobc","sellerName":"","countryCode":"","reducedPrice":""}],"component":"unified_product_card","hasMultipleImage":false,"componentType":true,"showProsConsData":false,"showBadge":false}"><div class="UnifiedProductCardObject-fQsetj ixCaho"><div class="UnifiedProductCardHeader-dtLsXB gGCgMs"><div class="upcSingleImageWrapper-bShNdV kfAoNh"><div class="UnifiedProductCardImageWrapper-cWMgfa fWSKOK"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM UnifiedProductEmbedImageLink-hEsXrK iUEiRd eLorXh gyMZjJ bkvcCN image" href="https://shop-links.co/chKN0GUNobc" target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" data-offer-url="https://shop-links.co/chKN0GUNobc"><span class="SpanWrapper-umhxW kGxnNB responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><noscript><img loading="lazy" alt="closed bottle of Orora Bioactive Collagen Serum on a light tan background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e2a1c7ad3be17df2d35b80/3:4/w_748%2Cc_limit/Orora%2520Bioactive%2520Collagen%2520Serum.png" srcSet="https://media.allure.com/photos/62e2a1c7ad3be17df2d35b80/3:4/w_120,c_limit/Orora%20Bioactive%20Collagen%20Serum.png 120w, https://media.allure.com/photos/62e2a1c7ad3be17df2d35b80/3:4/w_240,c_limit/Orora%20Bioactive%20Collagen%20Serum.png 240w, https://media.allure.com/photos/62e2a1c7ad3be17df2d35b80/3:4/w_320,c_limit/Orora%20Bioactive%20Collagen%20Serum.png 320w, https://media.allure.com/photos/62e2a1c7ad3be17df2d35b80/3:4/w_640,c_limit/Orora%20Bioactive%20Collagen%20Serum.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA cfmeJk upc-brandName">Orora</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd ksHFtM hAlJqW"><h3 id="upc_62e2a19f94c337a203145490" type="embed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd cLkJiy ehnfyP">Orora Bioactive Collagen Serum</h3></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd gyPqcA product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV rgklb product-offer__cta-block" id="button_label_$49ShopNow"><a href="https://shop-links.co/chKN0GUNobc" rel="sponsored noopener" target="_blank" aria-labelledby="upc_62e2a19f94c337a203145490 button_label_$49ShopNow" data-buy-button="true" data-offer-retailer="" data-offer-url="https://shop-links.co/chKN0GUNobc" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgoingURL":"https://shop-links.co/chKN0GUNobc"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$49</span> <p>Shop Now</p></span></a></div></div></div></div></div><p><a href="https://www.allure.com/story/squalane-vs-squalene-skin-care-difference">Squalane</a>, which is similar to a lipid that occurs naturally in skin and helps prevent moisture loss, is another ingredient now available in several vegan formats. It can be made from amaranth seeds, and in the 1980s, manufacturers figured out an economical way to extract and purify it from the <a href="https://www.allure.com/story/food-waste-beauty-products-upcycling">waste of</a> olive oil production. More recently, the biotech company Amyris has been <a href="https://www.allure.com/story/biossance-natural-skin-care">producing it</a> from sugarcane. The process responsible for transforming sugarcane into squalane? You guessed it: fermentation. </p></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan full-bleed-ad row-mid-content-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidcontent"><div class="AdWrapper-dQtivb fZrsta ad ad--mid-content should-hold-space"><div class="ad__slot ad__slot--mid-content" data-node-id="o4qij9"></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ArticlePageChunksGrid-hfxaau eSqXkM grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="BodyWrapper-kufPGa PzcTL body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p>"As a vegetarian, I'm excited that people are making these types of ingredients," says Koestline. But, she points out, the moral implications extend beyond the ethical treatment of animals to the environment at large. In general, raising animals requires more land and water — and produces more greenhouse gas emissions — than growing plants, according to a 2016 paper published by the non-profit World Resources Institute.</p><p>It's this type of big-picture thinking that may finally put an end to the ridiculous "synthetic versus clean" debate that has sidetracked the beauty industry for years. If the goal is the safest, most effective skin care with the smallest environmental footprint (not to mention cost-effective processes that don’t create prohibitively expensive products), manufacturers should assess their formulas ingredient by ingredient and be transparent about the decisions they make.</p><div type="embed" class="UnifiedProductCardWrapper-iFnytN gDPsY product-embed" data-item="{"ctaHref":"https://shop-links.co/chKN5PIo31r","dangerousDek":"","productBrand":"Cocokind","dangerousHed":"Cocokind Ceramide Barrier Serum","embedSize":null,"isFirstProduct":false,"isSponsored":false,"offerRetailer":"","offerUrl":"https://shop-links.co/chKN5PIo31r","contentType":"product","productId":"62e2a2cfb141cce88e817779","showOfferUrl":false,"showPriceOnButton":true,"showAffiliateDisclaimerOnFirstProduct":false,"dangerousCredit":"","showLocalisedOffers":false,"isUpcEnabled":true,"showClampedProductDescription":true,"productDescriptionLineLength":5,"hasReadMoreFeature":false,"index":13,"hasAffiliateLinkDisabled":false,"isMobileView":false,"hasMultipleImageSupport":true,"showImageCreditText":false,"showMultipleImageCount":4,"hasProsConsFeature":false,"hasRatingFeature":false,"pros":[],"cons":[],"rating":"","isPrimeExclusive":false,"shouldUseAmazonPrimeDayLiveAPIData":true,"id":"62e2a2cfb141cce88e817779","brand":{"name":"Cocokind"},"offers":[{"offerUrl":"https://shop-links.co/chKN5PIo31r","price":"$20","currency":"USD","purchaseUri":"https://shop-links.co/chKN5PIo31r","sellerName":"","countryCode":"","reducedPrice":""}],"component":"unified_product_card","hasMultipleImage":false,"componentType":true,"showProsConsData":false,"showBadge":false}"><div class="UnifiedProductCardObject-fQsetj ixCaho"><div class="UnifiedProductCardHeader-dtLsXB gGCgMs"><div class="upcSingleImageWrapper-bShNdV kfAoNh"><div class="UnifiedProductCardImageWrapper-cWMgfa fWSKOK"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM UnifiedProductEmbedImageLink-hEsXrK iUEiRd eLorXh gyMZjJ bkvcCN image" href="https://shop-links.co/chKN5PIo31r" target="_blank" rel="noreferrer noopener sponsored" tabindex="-1" data-offer-url="https://shop-links.co/chKN5PIo31r"><span class="SpanWrapper-umhxW kGxnNB responsive-asset"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa responsive-image"><noscript><img loading="lazy" alt="closed dropper bottle of Cocokind Ceramide Barrier Serum resting on a gray platform in front of a peach background" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/62e2a2e67a0900aa7c6421b1/3:4/w_748%2Cc_limit/Cocokind%2520Ceramide%2520Barrier%2520Serum.png" srcSet="https://media.allure.com/photos/62e2a2e67a0900aa7c6421b1/3:4/w_120,c_limit/Cocokind%20Ceramide%20Barrier%20Serum.png 120w, https://media.allure.com/photos/62e2a2e67a0900aa7c6421b1/3:4/w_240,c_limit/Cocokind%20Ceramide%20Barrier%20Serum.png 240w, https://media.allure.com/photos/62e2a2e67a0900aa7c6421b1/3:4/w_320,c_limit/Cocokind%20Ceramide%20Barrier%20Serum.png 320w, https://media.allure.com/photos/62e2a2e67a0900aa7c6421b1/3:4/w_640,c_limit/Cocokind%20Ceramide%20Barrier%20Serum.png 640w" sizes="100vw"/></noscript></picture></span></a></div></div></div></div><div class="UnifiedProductCardBody-hDFFwy btRDdD"><p class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardBrandName-kBReJq iUEiRd cWvzyA cfmeJk upc-brandName">Cocokind</p><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardNameWrapper-fHyUwm iUEiRd ksHFtM hAlJqW"><h3 id="upc_62e2a2cfb141cce88e817779" type="embed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ UnifiedProductCardName-jnQGSN iUEiRd cLkJiy ehnfyP">Cocokind Ceramide Barrier Serum</h3></div><div class="UnifiedProductCardOfferWrapper-fQFmNV kWWqYT"><div class="ProductOfferWrapper-dpcYKd gyPqcA product-offer" data-testid="product-offer-wrapper"><div class="ProductOfferCtaBlock-bduvOV rgklb product-offer__cta-block" id="button_label_$20ShopNow"><a href="https://shop-links.co/chKN5PIo31r" rel="sponsored noopener" target="_blank" aria-labelledby="upc_62e2a2cfb141cce88e817779 button_label_$20ShopNow" data-buy-button="true" data-offer-retailer="" data-offer-url="https://shop-links.co/chKN5PIo31r" class="BaseButton-bLlsy ButtonWrapper-xCepQ eXFAYJ eVlbrU button button--primary-pair product-offer__buy-button" data-event-click="{"element":"Button","outgoingURL":"https://shop-links.co/chKN5PIo31r"}" data-testid="Button" type=""><span class="ButtonLabel-cjAuJN hzwRuG button__label"><span>$20</span> <p>Shop Now</p></span></a></div></div></div></div></div><p>One company that does this, Dr. Hirsch says, is <a href="https://www.allure.com/story/cocokind-founder-priscilla-tsai-small-beauty-business-covid19-pandemic">Cocokind</a>. The brand formulates with a mix of naturally derived and lab-created ingredients, selecting each based on its effectiveness and environmental impact. The <a data-offer-url="https://shop-links.co/chKN5PIo31r" class="external-link" data-event-click="{"element":"ExternalLink","outgoingURL":"https://shop-links.co/chKN5PIo31r"}" href="https://shop-links.co/chKN5PIo31r" rel="nofollow noopener" target="_blank">Ceramide Barrier Serum</a>, for example, is made with aloe-leaf juice and plant-derived glycerin, but its <a href="https://www.allure.com/story/what-are-ceramides">ceramides</a> (lipids that help prevent moisture loss) are synthetic. "Ceramides can be derived from plants, but they are found in low concentrations naturally and are very difficult — and expensive — to source," explains Cocokind founder Priscilla Tsai. </p><p>"What many brands have observed from small clinical studies, and from customer and patient feedback, is that the best outcomes are from products that combine synthetic ingredients with plant-based ingredients," says Dr. Bhanusali. They’re a marriage of all the resources at our disposal. Or, to sum it up in just one word: "Science," says Dr. Hirsch. "If you want a [trend] prediction for 2024, that’s it."</p><p><em>This story originally appeared in the August 2022 issue of Allure. Learn</em> <a href="https://subscribe.allure.com/subscribe/splits/allure/ALL_Failsafe?source=EDT_ALL_SITE_TEXT_LINK_0_ContextualPlacement_ZZ"><em>how to subscribe here</em></a><em>.</em></p><hr/><p><strong>You can read more about fermented beauty, vegan beauty, and upcycled beauty here:</strong></p><p><a href="https://www.allure.com/story/what-is-fermented-skin-care">Fermented Skin Care: Here's What You Need to Know About the Trend</a> </p><p><a href="https://www.allure.com/gallery/vegan-beauty-brands">The 13 Best Vegan Beauty Brands to Try Right Now</a> </p><p><a href="https://www.allure.com/story/food-waste-beauty-products-upcycling">These Beauty Brands Are Upcycling Food Waste Into New Products</a></p><hr/><p><strong>Now watch Kim Kardashian answer beauty questions from the internet:</strong></p><div data-testid="cnevideoembed"><figure class="CneVideoEmbedFigure-kCfJjN jAaUmm cne-video-embed"></figure></div></div></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 PaywallInlineBarrierWithWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="body body__inline-barrier article__body"><div class="container container--body"><div class="container--body-inner"><aside class="PaywallInlineBarrierWrapper-iBnuqk lfXXa-D" data-testid="PaywallInlineBarrierWrapper"><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--paywall-inline-barrier" role="presentation" aria-live="polite" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--paywall-inline-barrier"></div><div class="journey-unit"></div></div></aside></div></div></div></div></div></div><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="body body__container"><div class="container container--body"><div class="container--body-inner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div class="ContributorsWrapper-eNpWFu eOZftY contributors" data-testid="Contributors"></div></div></div></div><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan"><div class="GridWrapper-cAzTTK sjrqk grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail"><div class="GridItem-buujkM stRKV grid--item grid-layout__content"><div data-testid="TagCloudWrapper" class="TagCloudWrapper-gGgndx fhVczH ContentFooterTagCloud-krQmRG esZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectionHeader-cOforY iUEiRd iWkNaZ kQQRmu">Keywords</span><a href="/topic/skin-care" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd eLorXh dHmBca ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd iCmnaM bUkXwu">skin care</span></a><a href="/topic/natural-skin-care" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd eLorXh dHmBca ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd iCmnaM bUkXwu">natural skin care</span></a><a href="/topic/vegan" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd eLorXh dHmBca ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd iCmnaM bUkXwu">vegan</span></a><a href="/topic/korean-skin-care" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd eLorXh dHmBca ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd iCmnaM bUkXwu">korean skin care</span></a><a href="/topic/clean-beauty" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd eLorXh dHmBca ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd iCmnaM bUkXwu">clean beauty</span></a><a href="/topic/repackage" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLink-eNWuiM TagCloudLink-kvjZFu iUEiRd eLorXh dHmBca ldGMWn"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd iCmnaM bUkXwu">repackage</span></a></div></div></div></div><div data-testid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC diNfJW"><div class="content-bottom-anchor"></div><div class="ConsumerMarketingUnitThemedWrapper-iUTMTf jssHut consumer-marketing-unit consumer-marketing-unit--article-footer" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-footer"></div><div class="journey-unit"></div></div><div data-attr-viewport-monitor="" class="recirc-list-wrapper viewport-monitor-anchor"><div data-testid="RowWrapper" class="BaseWrap-sc-gjQpdd RowWrapper-UmqTg iUEiRd HEhan ContentFooterRelated-kEBiFe klbRCm"><div class="GridWrapper-cAzTTK jXvsWG grid grid-margins grid-items-0 SummaryCollectionGridComponent-ktyEog PaVHW summary-collection-grid RecircListDefaultOverlaySummaryCollectionGrid-AHJhY imlAjr recirc-list__items summary-collection-grid--four-columns summary-collection-grid__tablet-single-column summary-collection-grid--TextBelowCenter"><div class="GridItem-buujkM kHPPIF grid--item"><div class="SummaryCollectionGridContent-eVUpRm flthaR"><div class="SectionTitleRoot-dBGvdq cSFBdH SummaryCollectionGridSectionTitle-fCmYwG KhyPp" data-testid="SectionTitle"><header class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectionTitleHed-dKqZet dxqEAa lnGwzF gbguXG">Read More</header></div><div class="SummaryCollectionGridItems-DZShR hFJNZY hide-read-more-ad" data-testid="SummaryCollectionGridItems"><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"12 Best Nude Lipsticks to Ever Exist, According to Our Editors","index":0,"contentType":"venue","hotelLink":"https://www.allure.com/story/best-nude-lipsticks#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-nude-lipsticks#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-1" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/679114db8c79120a5f1978fc/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/679114db8c79120a5f1978fc/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/679114db8c79120a5f1978fc/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/679114db8c79120a5f1978fc/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/679114db8c79120a5f1978fc/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/679114db8c79120a5f1978fc/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/679114db8c79120a5f1978fc/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="12 Best Nude Lipsticks to Ever Exist, According to Our Editors" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/679114db8c79120a5f1978fc/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Lips</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-1" data-component-type="recirc-river" data-recirc-id="item-hed-1" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-nude-lipsticks#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">12 Best Nude Lipsticks to Ever Exist, According to Our Editors</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Traditional bullets, liquids, balms, glosses—oh my!</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Jennifer Hussein</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"Keke Palmer Reacts to TikTok Trends","index":1,"contentType":"venue","hotelLink":"https://www.allure.com/video/watch/al-tiktok-trends-keke-palmer#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/video/watch/al-tiktok-trends-keke-palmer#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-2" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://dwgyu36up6iuz.cloudfront.net/heru80fdn/image/upload/c_fill%2Cd_placeholder_image.jpg%2Cfl_progressive%2Cg_center%2Ch_480%2Cq_80%2Cw_480/v1737053883/allure_al-tiktok-trends-keke-palmer.jpg 480w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://dwgyu36up6iuz.cloudfront.net/heru80fdn/image/upload/c_fill%2Cd_placeholder_image.jpg%2Cfl_progressive%2Cg_center%2Ch_705%2Cq_80%2Cw_705/v1737053883/allure_al-tiktok-trends-keke-palmer.jpg 705w" sizes="100vw"/><img alt="Keke Palmer Reacts to TikTok Trends" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://dwgyu36up6iuz.cloudfront.net/heru80fdn/image/upload/c_fill%2Cd_placeholder_image.jpg%2Cfl_progressive%2Cg_center%2Ch_705%2Cq_80%2Cw_705/v1737053883/allure_al-tiktok-trends-keke-palmer.jpg"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Celebrity</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-2" data-component-type="recirc-river" data-recirc-id="item-hed-2" data-recirc-pattern="summary-item" href="https://www.allure.com/video/watch/al-tiktok-trends-keke-palmer#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Keke Palmer Reacts to TikTok Trends</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek summary-item__dek--isCneVideo">Keke Palmer goes down the TikTok rabbit hole to check out some popular trends! Watch as Keke learns out about eyebrow extensions and the lymphatic drainage method, gets confused about upside down nails, and much more.<br><br><strong>ONE OF THEM DAYS is in theaters now, </strong><a href="http://www.oneofthemdays.movie/" rel="noopener noreferrer" target="_blank"><strong>http://www.oneofthemdays.movie/</strong></a><br><br>Special Thanks To Our Featured TikTok Creators:<br>https://www.tiktok.com/@cantstopbrowsing<br>https://www.tiktok.com/@yvannabrooke<br>https://www.tiktok.com/@itskensieee<br>https://www.tiktok.com/@lyssa_jones_g<br>https://www.tiktok.com/@iiam.nimy<br>https://www.tiktok.com/@addie.beckman<br>https://www.tiktok.com/@vannessaaho<br>https://www.tiktok.com/@tinekeyounger</div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"10 Best Full-Coverage Foundations That Actually Feel Breathable","index":2,"contentType":"venue","hotelLink":"https://www.allure.com/story/best-full-coverage-foundations#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_popular4-1","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-full-coverage-foundations#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_popular4-1" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-3" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/678ab2a47062f6c7d963a080/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/678ab2a47062f6c7d963a080/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/678ab2a47062f6c7d963a080/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/678ab2a47062f6c7d963a080/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/678ab2a47062f6c7d963a080/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/678ab2a47062f6c7d963a080/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/678ab2a47062f6c7d963a080/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="10 Best Full-Coverage Foundations That Actually Feel Breathable" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/678ab2a47062f6c7d963a080/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Makeup</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-3" data-component-type="recirc-river" data-recirc-id="item-hed-3" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-full-coverage-foundations#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_popular4-1" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">10 Best Full-Coverage Foundations That Actually Feel Breathable</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Yes, it's possible.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Annie Blackman</span></span></span></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrsta SummaryCollectionGridSummaryItem-WColm eBIJC ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-node-id="wsq7yb"></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"8 Best Korean Essences for Elite-Level Hydration","index":3,"contentType":"venue","hotelLink":"https://www.allure.com/story/best-korean-essences#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-korean-essences#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-4" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/67ab80c6b4cb4691757d9305/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/67ab80c6b4cb4691757d9305/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/67ab80c6b4cb4691757d9305/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/67ab80c6b4cb4691757d9305/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/67ab80c6b4cb4691757d9305/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/67ab80c6b4cb4691757d9305/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/67ab80c6b4cb4691757d9305/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="8 Best Korean Essences for Elite-Level Hydration" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/67ab80c6b4cb4691757d9305/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Skin</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-4" data-component-type="recirc-river" data-recirc-id="item-hed-4" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-korean-essences#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">8 Best Korean Essences for Elite-Level Hydration</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Dewiness awaits.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Sarah Han</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"The Best Conditioners for Fine Hair That Won’t Weigh Hair Down","index":4,"contentType":"venue","hotelLink":"https://www.allure.com/story/conditioners-for-fine-hair#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/conditioners-for-fine-hair#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-5" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/67a3af96b2d044a50178c2cd/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/67a3af96b2d044a50178c2cd/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/67a3af96b2d044a50178c2cd/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/67a3af96b2d044a50178c2cd/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/67a3af96b2d044a50178c2cd/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/67a3af96b2d044a50178c2cd/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/67a3af96b2d044a50178c2cd/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="The Best Conditioners for Fine Hair That Won’t Weigh Hair Down" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/67a3af96b2d044a50178c2cd/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair Loss and Thinning</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-5" data-component-type="recirc-river" data-recirc-id="item-hed-5" data-recirc-pattern="summary-item" href="https://www.allure.com/story/conditioners-for-fine-hair#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">The Best Conditioners for Fine Hair That Won’t Weigh Hair Down</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Keep your hair shiny without the heft.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Christa Joanna Lee</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"I Tested How Long the Viral Sacheu Peel Off Liner Actually Lasts","index":5,"contentType":"venue","hotelLink":"https://www.allure.com/story/sacheu-peel-off-lip-liner-review#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/sacheu-peel-off-lip-liner-review#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-6" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/67af8eac9fdc43c948d9b8e9/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/67af8eac9fdc43c948d9b8e9/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/67af8eac9fdc43c948d9b8e9/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/67af8eac9fdc43c948d9b8e9/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/67af8eac9fdc43c948d9b8e9/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/67af8eac9fdc43c948d9b8e9/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/67af8eac9fdc43c948d9b8e9/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="I Tested How Long the Viral Sacheu Peel Off Liner Actually Lasts" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/67af8eac9fdc43c948d9b8e9/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Makeup</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-6" data-component-type="recirc-river" data-recirc-id="item-hed-6" data-recirc-pattern="summary-item" href="https://www.allure.com/story/sacheu-peel-off-lip-liner-review#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">I Tested How Long the Viral Sacheu Peel Off Liner Actually Lasts</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">You've seen it all over TikTok, but here's how long it stays on lips.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Angela Trakoshis</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"We Met the Next Generation of Beauty Innovators","index":6,"contentType":"venue","hotelLink":"https://www.allure.com/story/allure-scad-beauty-unlocked#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/allure-scad-beauty-unlocked#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-7" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/67af92d14094c64325a79048/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/67af92d14094c64325a79048/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/67af92d14094c64325a79048/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/67af92d14094c64325a79048/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/67af92d14094c64325a79048/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/67af92d14094c64325a79048/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/67af92d14094c64325a79048/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="We Met the Next Generation of Beauty Innovators" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/67af92d14094c64325a79048/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-7" data-component-type="recirc-river" data-recirc-id="item-hed-7" data-recirc-pattern="summary-item" href="https://www.allure.com/story/allure-scad-beauty-unlocked#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">We Met the Next Generation of Beauty Innovators</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">The students of Savannah College of Art and Design turned up and turned out for <em>Allure</em> x SCAD Beauty Unlocked—and now they’re ready to shake up the industry.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Hunter Lacey</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"9 Best Hydrating Hair Treatments to Quench Thirsty Strands","index":7,"contentType":"venue","hotelLink":"https://www.allure.com/story/best-hydrating-hair-treatments#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/best-hydrating-hair-treatments#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-8" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/67acddbc27f80ba4d17ea93e/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/67acddbc27f80ba4d17ea93e/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/67acddbc27f80ba4d17ea93e/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/67acddbc27f80ba4d17ea93e/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/67acddbc27f80ba4d17ea93e/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/67acddbc27f80ba4d17ea93e/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/67acddbc27f80ba4d17ea93e/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="9 Best Hydrating Hair Treatments to Quench Thirsty Strands" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/67acddbc27f80ba4d17ea93e/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Hair</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-8" data-component-type="recirc-river" data-recirc-id="item-hed-8" data-recirc-pattern="summary-item" href="https://www.allure.com/story/best-hydrating-hair-treatments#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">9 Best Hydrating Hair Treatments to Quench Thirsty Strands</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">These are the formulas our editors use to eradicate dryness.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Annie Blackman</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"How to Deal If You and Your Partner Have Mismatched Sex Drives","index":8,"contentType":"venue","hotelLink":"https://www.allure.com/story/sex-drive-mismatch-in-relationship#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/sex-drive-mismatch-in-relationship#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-9" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/67ae53f4669b75e536284eca/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/67ae53f4669b75e536284eca/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/67ae53f4669b75e536284eca/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/67ae53f4669b75e536284eca/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/67ae53f4669b75e536284eca/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/67ae53f4669b75e536284eca/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/67ae53f4669b75e536284eca/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="How to Deal If You and Your Partner Have Mismatched Sex Drives" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/67ae53f4669b75e536284eca/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-9" data-component-type="recirc-river" data-recirc-id="item-hed-9" data-recirc-pattern="summary-item" href="https://www.allure.com/story/sex-drive-mismatch-in-relationship#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">How to Deal If You and Your Partner Have Mismatched Sex Drives</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">People who've experienced different libidos in their relationship share tips for making it work.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Varuna Srinivasan</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"Sophie Thatcher Reveals How Her Iconic <em>Yellowjackets</em> Hair Came to Be","index":9,"contentType":"venue","hotelLink":"https://www.allure.com/story/sophie-thatcher-hair-makeup-skin-care-interview#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/sophie-thatcher-hair-makeup-skin-care-interview#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-10" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/61fd45c6b870cbeceacfdd5e/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/61fd45c6b870cbeceacfdd5e/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/61fd45c6b870cbeceacfdd5e/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/61fd45c6b870cbeceacfdd5e/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/61fd45c6b870cbeceacfdd5e/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/61fd45c6b870cbeceacfdd5e/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/61fd45c6b870cbeceacfdd5e/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="Sophie Thatcher Reveals How Her Iconic Yellowjackets Hair Came to Be" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/61fd45c6b870cbeceacfdd5e/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Color</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-10" data-component-type="recirc-river" data-recirc-id="item-hed-10" data-recirc-pattern="summary-item" href="https://www.allure.com/story/sophie-thatcher-hair-makeup-skin-care-interview#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">Sophie Thatcher Reveals How Her Iconic <em>Yellowjackets</em> Hair Came to Be</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">Spoiler alert: It wasn't always a wig.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Nicola Dall'Asen</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"What Low-Quality Sleep Does to Your Skin","index":10,"contentType":"venue","hotelLink":"https://www.allure.com/story/how-sleep-quality-affects-skin#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/how-sleep-quality-affects-skin#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-11" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/67a7c778f2c4387a2627ac7c/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/67a7c778f2c4387a2627ac7c/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/67a7c778f2c4387a2627ac7c/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/67a7c778f2c4387a2627ac7c/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/67a7c778f2c4387a2627ac7c/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/67a7c778f2c4387a2627ac7c/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/67a7c778f2c4387a2627ac7c/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="What Low-Quality Sleep Does to Your Skin" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" src="https://media.allure.com/photos/67a7c778f2c4387a2627ac7c/1:1/w_705%2Ch_705%2Cc_limit/undefined"/></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl fSburJ summary-item__content"><div class="SummaryItemRubricWrapper-jjNbqu bsjkmD"><div class="RubricWrapper-dKmCNX ehOPHW rubric SummaryItemRubric-dguGKN gYIzIS summary-item__rubric"><span class="RubricName-fVtemz cLxcNi rubric__name">Wellness</span></div></div><a class="SummaryItemHedLink-civMjp dWOcvz summary-item-tracking__hed-link summary-item__hed-link bottom_recirc-11" data-component-type="recirc-river" data-recirc-id="item-hed-11" data-recirc-pattern="summary-item" href="https://www.allure.com/story/how-sleep-quality-affects-skin#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" target="_self"><div data-testid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ iJjUaq summary-item__hed"><div class="ClampContent-hilPkr edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">What Low-Quality Sleep Does to Your Skin</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">It’s not your imagination—a restless night really does change how your skin looks.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Leah Prinzivalli</span></span></span></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff iOkJhb summary-item summary-item--has-no-final-border summary-item--no-icon summary-item--text-align-center summary-item--layout-placement-text-below summary-item--layout-position-image-left summary-item--layout-proportions-50-50 summary-item--side-by-side-align-center summary-item--side-by-side-image-right-mobile-false summary-item--standard SummaryCollectionGridSummaryItem-WColm btywMu" data-item="{"dangerousHed":"50 Best Presidents Day Sales for Beauty Lovers","index":11,"contentType":"venue","hotelLink":"https://www.allure.com/story/presidents-day-beauty-sales#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2","layout":"GridFourColumns"}" role="button" tabindex="0"><div class="SummaryItemAssetContainer-gwhFFH ogpYq summary-item__asset-container"><a class="SummaryItemImageLink-dshqxb cPpCwE summary-item__image-link summary-item-tracking__image-link" href="https://www.allure.com/story/presidents-day-beauty-sales#intcid=_allure-article-bottom-recirc_9be4b8e6-06a5-452c-a1bf-63c070f48bbf_text2vec1_fallback_cral-top2-2" aria-hidden="true" tabindex="-1" data-component-type="recirc-river" data-recirc-id="item-image-12" data-recirc-pattern="summary-item" target="_self"><span class="SpanWrapper-umhxW jvZaPI responsive-asset SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image"><div data-testid="aspect-ratio-container" class="AspectRatioContainer-bJHpJz hlQxkn"><div class="aspect-ratio--overlay-container"><picture class="ResponsiveImagePicture-cWuUZO dUOtEa SummaryItemResponsiveAsset-hjGIGg gJaBeu summary-item__image responsive-image"><source media="(max-width: 767px)" srcSet="https://media.allure.com/photos/67a3cc1b8d142fb8ccf3df4f/1:1/w_120,h_480,c_limit/undefined 120w, https://media.allure.com/photos/67a3cc1b8d142fb8ccf3df4f/1:1/w_240,h_480,c_limit/undefined 240w, https://media.allure.com/photos/67a3cc1b8d142fb8ccf3df4f/1:1/w_320,h_480,c_limit/undefined 320w" sizes="100vw"/><source media="(min-width: 768px)" srcSet="https://media.allure.com/photos/67a3cc1b8d142fb8ccf3df4f/1:1/w_120,h_705,c_limit/undefined 120w, https://media.allure.com/photos/67a3cc1b8d142fb8ccf3df4f/1:1/w_240,h_705,c_limit/undefined 240w, https://media.allure.com/photos/67a3cc1b8d142fb8ccf3df4f/1:1/w_320,h_705,c_limit/undefined 320w, https://media.allure.com/photos/67a3cc1b8d142fb8ccf3df4f/1:1/w_640,h_705,c_limit/undefined 640w" sizes="100vw"/><img alt="50 Best Presidents Day Sales for Beauty Lovers" class="ResponsiveImageContainer-eybHBd fptoWY responsive-image__image" 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edMVKv"><div class="SummaryItemHedTag-TWblf hZzFbX" data-testid="SummaryItemHed">50 Best Presidents Day Sales for Beauty Lovers</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd gWmlQX fCiCKc summary-item__dek">You deserve a treat for surviving this year thus far.</div><div class="SummaryItemBylineWrapper-boCfbi hYsZi summary-item__byline-date-icon"><div class="SummaryItemBaseByline-fFbXkY gsnJGw summary-item__byline"><div class="summary-item__byline__content"><div data-testid="BylinesWrapper" class="BylinesWrapper-KIudk jYjxgY bylines"><span class="BylineWrapper-jWHrLH kjnKGh byline bylines__byline" data-testid="BylineWrapper" itemProp="author" itemType="http://schema.org/Person"><span itemProp="name" class="BylineNamesWrapper-jbHncj fuDQVo"><span data-testid="BylineName" class="BylineName-kwmrLn cYaBcc byline__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylinePreamble-iJolpQ iUEiRd fHKbiv gnILss byline__preamble">By </span>Annie 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stale-if-error=86400, s-maxage=14400"}}},"google":{"isSwgEnabledOnTenantChannel":false,"isSwgEnabledOnSystem":false,"registrationSourceCode":"","swgPublicationId":"","swgSku":"","entitlement":{"processEntitlementResponse":false}},"head.canonicalUrl":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fnew-natural-beauty-ingredients-fermentation-freeze-drying","head.hreflang":[],"head.description":"Flash-frozen succulents, bioengineered sugarcane — there's a whole new class of hydrating, firming botanical skin care ingredients with a mad-science vibe that you (and your skin) need to know about.","head.keywords":"skin care,natural skin care,vegan,korean skin care,clean beauty,repackage","head.og.type":"article","head.robots":"index, follow, noarchive, max-image-preview:large","head.title":"The Latest Advancements in \"Natural\" Beauty Products Have a Mad-Science Vibe | Allure","tenant":"allure","head.social.title":"The Latest Advancements in \"Natural\" Beauty Have a Mad-Science Vibe","head.social.description":"Flash-frozen succulents, bioengineered sugarcane — there's a whole new class of hydrating, firming botanicals that you (and your skin) need to know about.","head.promo.dek":"There's a whole new class of hydrating, firming botanicals that you (and your skin) need to know about.","head.social.opinion":"false","head.jsonld":[{"@context":"http:\u002F\u002Fschema.org","@type":"NewsArticle","articleBody":"\"Natural\" is a loaded word in the beauty world. It’s right up there with \"green\" and \"clean\" and all the other vague terms cosmetics companies use to sell their wares. Typically, natural is used to describe anything that has not been created by humans. But if you go with that definition, there's no such thing as natural in the beauty industry — to some extent, we have manipulated everything. That's not necessarily a bad thing. Naturals versus synthetics isn't a black-or-white situation as some brands would have you believe.\nSo, for the purpose of this article, let’s forget about using \"natural\" as a blanket term and focus on the specifics: skin-care ingredients made from plants that have been tweaked in research labs — exposed to extreme temperatures, say, or millions of little bugs — often to improve their efficacy. \"For a long time, there just wasn't much incentive [to run tests on every botanical ingredient],\" says chemist Allen Sha, founder of Sha Consulting Group, a product-development agency. \"Why would a manufacturer shell out $50,000 to do a clinical on a natural that might not pan out?\" But in the past few years things have been changing as an answer has emerged: Because you — the customers — want it.\n\nMeet the Experts\nRanella Hirsch, MD, a board-certified dermatologist in Boston\nDhaval G. Bhanusali, MD, a board-certified dermatologist in New York City\nAnar Mikailov, MD, a board-certified dermatologist in Burlington, Massachusetts\nAllen Sha, founder of Sha Consulting Group, a product-development agency\nKrupa Koestline, a cosmetic biochemist based in Florida\nGinger King, a cosmetic chemist based in New Jersey\nPriscilla Tsai, founder of Cocokind\n\nFreeze Dried Ingredients With a Longer Shelf Life\nYou’re probably familiar with the concept of freeze-drying in the food industry (mango bites, strawberries, and other melt-in-your-mouth snacks). Now, that same technology is trickling into beauty products. Well, maybe \"trickle\" is the wrong word because the whole point of freeze-drying is to remove the water. \"It's basically low-temperature dehydration,\" says Ranella Hirsch, MD, a dermatologist in Boston.\nTake aloe, a botanical well-known for its ability to soothe skin: Instead of heating the plant's juice to steam off the water and concentrate the extract, manufacturers freeze the ingredient in a vacuum, causing water to sublimate (vaporize without going through the liquid phase). The resulting solid is then crushed into a powder, explains Krupa Koestline, a cosmetic biochemist based in Florida, who's been using freeze-dried aloe in skin care (including in Chantecaille 300 Face and Body Cream and Kopari Tropical Glow Cleanser) for its anti-inflammatory effects.\nFreeze-dried ingredients don't require preservatives (no water means no bacteria can grow) and that can be better for people whose skin may be sensitive to certain preservatives, says cosmetic chemist Ginger King. Powdered botanicals are also more concentrated. \"If you have to use a typical botanical extract at 1 percent [to see a result], you may only need to use 0.1 percent of the powdered version,\" says King. Since they're dehydrated, they can be used in powdered makeup and — the latest skin-care trend — waterless formulas.\nPerhaps the biggest advantage of freeze-drying is its potential benefit for the environment. \"You have a longer shelf life, fewer preservatives, less weight,\" says Dr. Hirsch. Lighter products mean fewer greenhouse gas emissions during transport — a good thing, since CO2 emissions from global freight transport are expected to quadruple by 2050, per an environmental report from the International Transport Forum. \"Decreasing the carbon footprint makes freeze-drying environmentally friendly. That’s the big seller with this [trend],\" adds Dr. Hirsch.\nFreeze-drying is already popular in the Korean beauty industry, according to King and Dr. Hirsch. The Korean brand Wellage makes a Real HA Cica Calming One Day Kit with a capsule of freeze-dried centella asiatica extract, a botanical well-known for its skin-soothing benefits (it’s sold with a solution that dissolves the capsule for application). You can find it at K-beauty retailers like Olive Young, and we'll probably be seeing more freeze-dried botanicals stateside soon: Already, Juice Beauty sells a Stem Cellular Instant Eye Lift Mask, a pair of undereye patches made with freeze-dried algae that has antioxidants and acts as a moisturizer.\nThere's also the possibility that freeze-dried botanicals will maintain their higher potency in traditional water- or oil-based skin care. \"Freeze-drying is meant to decrease the molecular weight of an ingredient, so it’s been proposed that this can help with increased [skin] penetration,\" says Dhaval G. Bhanusali, MD, a dermatologist in New York. Humanrace's Rice Powder Cleanser has freeze-dried snow mushroom extract, a powerhouse moisturizer. And Acaderma uses freeze-dried mulberry root in its Star Light Spot Corrector. The plant extract has mulberroside F, an organic compound that inhibits the increased melanin production that can cause hyperpigmentation. Says Anar Mikailov, MD, a dermatologist in Burlington, Massachusetts, \"I’d be excited to see how freeze-dried mulberry root helps melasma.\"\nHighly-Potent Fermented Products\nFermentation used to have an image problem. Picture a beauty executive pitching this marketing campaign 20 years ago: \"We let tiny microorganisms loose on a vat of plant sludge, and look! Now they’re in this face cream!\" They would have been laughed out of the conference room — even though that's a fair description of Miracle Broth, the signature cocktail of ingredients in Crème de la Mer (first sold in 1965), and Pitera, the basis of SK-II’s famous Facial Treatment Essence (launched in 1980).\nIn recent years, we've learned how the kombucha gets made, literally and figuratively. People are buying fermenters to brew beer in their kitchens. And as we've gotten comfortable with the idea that some of our favorite foods are created with the help of yeast and bacteria — and that our gut and skin processes run more smoothly because of microorganisms — cosmetic chemists have begun experimenting with fermentation in new ways. \"Over the last 10 years, patent activity in this space has almost tripled,\" says Sha. Ferment filtrates are some of the most promising ingredients to come out of this research. Basically, they are botanical extracts that have been fermented and then strained to remove the microorganisms (this ends the fermentation process, so it doesn’t continue after bottling).\nIn general, these types of ingredients tend to be more effective than their nonfermented counterparts, says Koestline. “The metabolic process of fermentation breaks down some of the larger molecules [in the raw materials] so they are more bioavailable, [which means] they are more effective [when applied topically],” she explains. For example, fermented red ginseng may be better at reducing the appearance of wrinkles than the nonfermented version, according to a study published in the Journal of Medicinal Food. And fermented soybean extract could be a more useful antioxidant for brightening compared with nonfermented soybean extract, per findings published in Toxicological Research.\nThere aren't independent studies on every fermented ingredient used in skin care, but the consensus is clear: \"Fermentation should allow you to get ingredients that are more potent, with better penetration,\" says Dr. Hirsch.\nWith that in mind, why settle for basic aloe when you can smooth on Olos Soothing Restorative Cream with aloe that's double-fermented? The fermented soybean extract in products such as Innisfree Firming Energy Essence and Peach & Lily Lazy Day All-in-One Moisture Pads has antioxidant properties. And Osea's Seaglow Overnight Serum has a fermented version of shiunko oil that helps improve skin's moisture barrier. Italian researchers evaluating the ingredient, which is made with angelica- and gromwell-root extracts in a plant-oil base, also found that it increased the diversity of microorganisms present on the skin of a small group of 20 testers. That's potentially a good thing as the microbial diversity of skin decreases with age and in the presence of certain diseases.\nVegan Alternatives to Popular Ingredients\nRemember our fictional beauty executive? Now imagine if they revealed how many skin-care ingredients are manufactured from animal byproducts: Topical collagen is typically extracted from the connective tissue of animals; the emollient lanolin is refined from sheep secretions; until fairly recently, moisturizing squalane was commonly derived from shark liver oil; exfoliating lactic acid can be derived from dairy; and occlusive beeswax — well, that one's obvious.\nAs customers have learned more about these ingredients, the demand for vegan alternatives has increased. The global market for vegan cosmetics is predicted to grow to $20.6 billion by 2026, and the growth of vegan skin care is expected to outpace vegan makeup and hair segments, according to a market study by Global Industry Analysts, Inc. However, many of the ingredients product formulators use instead of animal by-products are entirely lab-created or contain synthetic preservatives, and it's only in the past few years that there’s been a rise in ingredient options that are vegan and formulated with plants.\nWhy now? It’s a combination of rising consumer demand and the \"clean\" and \"green\" guidelines at certain retail stores, says Sha. Some of the chemicals on retailers' no-no lists actually have extensive safety data, so raw-material manufacturers never thought to remove them. But now that there's a demand for vegan products without those ingredients, manufacturers are creating all sorts of naturally derived alternatives. Sha says there are vegan versions of beeswax created from sunflowers and rice bran; vegan lactic acid derived from cornstarch via fermentation; and vegan alternatives to lanolin, made from the hydrogenation of vegetable oils and plant butters.\nKoestline is also excited about vegan collagen. The protein gives structure to skin, but it’s present only in animals — there's no plant to extract it from. Around the 1990s, for instance, researchers began experimenting with techniques for creating collagen with plants, yeast, or bacteria, but the processes were time-consuming and expensive — and it was initially very hard to replicate a specific type of collagen that is prevalent in youthful human skin. But now there's promise: Using a fermentation process, biotech company Geltor developed a vegan version of type XXI human collagen (according to the company, it boosts production of collagen types I and III when applied topically). The ingredient, which Geltor calls HumaColl21, increases skin firmness and elasticity, says Koestline, who has reviewed the company’s clinical data. It has a triggering effect, \"where your skin will want to produce more of its own collagen,\" she explains. You can find the ingredient in Orora Bioactive Collagen Serum.\nSqualane, which is similar to a lipid that occurs naturally in skin and helps prevent moisture loss, is another ingredient now available in several vegan formats. It can be made from amaranth seeds, and in the 1980s, manufacturers figured out an economical way to extract and purify it from the waste of olive oil production. More recently, the biotech company Amyris has been producing it from sugarcane. The process responsible for transforming sugarcane into squalane? You guessed it: fermentation.\n\"As a vegetarian, I'm excited that people are making these types of ingredients,\" says Koestline. But, she points out, the moral implications extend beyond the ethical treatment of animals to the environment at large. In general, raising animals requires more land and water — and produces more greenhouse gas emissions — than growing plants, according to a 2016 paper published by the non-profit World Resources Institute.\nIt's this type of big-picture thinking that may finally put an end to the ridiculous \"synthetic versus clean\" debate that has sidetracked the beauty industry for years. If the goal is the safest, most effective skin care with the smallest environmental footprint (not to mention cost-effective processes that don’t create prohibitively expensive products), manufacturers should assess their formulas ingredient by ingredient and be transparent about the decisions they make.\nOne company that does this, Dr. Hirsch says, is Cocokind. The brand formulates with a mix of naturally derived and lab-created ingredients, selecting each based on its effectiveness and environmental impact. The Ceramide Barrier Serum, for example, is made with aloe-leaf juice and plant-derived glycerin, but its ceramides (lipids that help prevent moisture loss) are synthetic. \"Ceramides can be derived from plants, but they are found in low concentrations naturally and are very difficult — and expensive — to source,\" explains Cocokind founder Priscilla Tsai.\n\"What many brands have observed from small clinical studies, and from customer and patient feedback, is that the best outcomes are from products that combine synthetic ingredients with plant-based ingredients,\" says Dr. Bhanusali. They’re a marriage of all the resources at our disposal. Or, to sum it up in just one word: \"Science,\" says Dr. Hirsch. \"If you want a [trend] prediction for 2024, that’s it.\"\nThis story originally appeared in the August 2022 issue of Allure. Learn how to subscribe here.\n\nYou can read more about fermented beauty, vegan beauty, and upcycled beauty here:\nFermented Skin Care: Here's What You Need to Know About the Trend\nThe 13 Best Vegan Beauty Brands to Try Right Now\nThese Beauty Brands Are Upcycling Food Waste Into New Products\n\nNow watch Kim Kardashian answer beauty questions from the internet:","isBasedOn":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fnew-natural-beauty-ingredients-fermentation-freeze-drying","articleSection":"skin","author":[{"@type":"Person","name":"Jennifer G. Sullivan","sameAs":"https:\u002F\u002Fwww.allure.com\u002Fcontributor\u002Fjennifer-g-sullivan"},{"@type":"Person","name":"Emily Soto","sameAs":"https:\u002F\u002Fwww.allure.com\u002Fcontributor\u002Femily-soto"}],"dateModified":"2022-07-31T09:00:00.000-04:00","datePublished":"2022-07-31T09:00:00.000-04:00","headline":"The Latest Advancements in \"Natural\" Beauty Products Have a Mad-Science Vibe","image":["https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F62dacd2972e72187254a7729\u002F16:9\u002Fw_2544,h_1431,c_limit\u002FAllure-August-ScienceofNature-Collage3.jpg","https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F62dacd2972e72187254a7729\u002F4:3\u002Fw_2547,h_1910,c_limit\u002FAllure-August-ScienceofNature-Collage3.jpg","https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F62dacd2972e72187254a7729\u002F1:1\u002Fw_2550,h_2550,c_limit\u002FAllure-August-ScienceofNature-Collage3.jpg"],"keywords":["skin","skin care","natural skin care","vegan","korean skin care","clean 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that in mind, why settle for basic aloe when you can smooth on ",["a",{"href":"https:\u002F\u002Fshop-links.co\u002FchKNGziqxac","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fshop-links.co\u002FchKNGziqxac"},"isExternal":true},"Olos Soothing Restorative Cream"]," with aloe that's double-fermented? The fermented soybean extract in products such as ",["a",{"href":"https:\u002F\u002Fshop-links.co\u002FchKNJUuWqCE","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fshop-links.co\u002FchKNJUuWqCE"},"isExternal":true},"Innisfree Firming Energy Essence"]," and ",["a",{"href":"https:\u002F\u002Fshop-links.co\u002FchKNOCvBDvF","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fshop-links.co\u002FchKNOCvBDvF"},"isExternal":true},"Peach & Lily Lazy Day All-in-One Moisture Pads"]," has antioxidant properties. And ",["a",{"href":"https:\u002F\u002Fshop-links.co\u002FchKNSloVe4k","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fshop-links.co\u002FchKNSloVe4k"},"isExternal":true},"Osea's Seaglow Overnight Serum"]," has a fermented version of shiunko oil that helps improve skin's moisture barrier. Italian researchers evaluating the ingredient, which is made with angelica- and gromwell-root extracts in a plant-oil base, also found that it increased the diversity of microorganisms present on the skin of a small group of 20 testers. That's potentially a good thing as the ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fskin-bacteria-microbiome-skin-cancer-study","isExternal":false},"microbial diversity"]," of skin decreases with age and in the presence of certain diseases."],["h2","Vegan Alternatives to Popular Ingredients"],["inline-embed",{"props":{"dangerousCaption":"","dangerousCredit":"","image":{"id":"62e2a474ad3be17df2d35b86","altText":"side profile portrait of a model with natural hair piled on top of head and greenery braided in on a green fern background","contentType":"photo","sources":{"sm":{"width":640,"url":"https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F62e2a474ad3be17df2d35b86\u002Fmaster\u002Fw_640,c_limit\u002FAllure-August-ScienceofNature-Collage2.jpg","srcset":"https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F62e2a474ad3be17df2d35b86\u002Fmaster\u002Fw_120,c_limit\u002FAllure-August-ScienceofNature-Collage2.jpg 120w, 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Now imagine if they revealed how many skin-care ingredients are manufactured from ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fgallery\u002Fbest-cruelty-free-brands","isExternal":false},"animal byproducts"],": Topical ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Ftopical-collagen-for-skin","isExternal":false},"collagen"]," is typically extracted from the connective tissue of animals; the emollient ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fweird-beauty-ingredient","isExternal":false},"lanolin"]," is refined from sheep secretions; until fairly recently, moisturizing ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fskin-care-ingredient-index","isExternal":false},"squalane"]," was commonly derived from shark liver oil; exfoliating ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Flactic-acid-skin-care-ingredient-benefits","isExternal":false},"lactic acid"]," can be derived from dairy; and occlusive beeswax — well, that one's obvious."],["p","As customers have learned more about these ingredients, the demand for ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fgallery\u002Fvegan-beauty-brands","isExternal":false},"vegan"]," alternatives has increased. The global market for ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fgallery\u002Fblack-owned-cruelty-free-vegan-beauty-brands","isExternal":false},"vegan cosmetics"]," is predicted to grow to $20.6 billion by 2026, and the growth of vegan skin care is expected to outpace vegan makeup and hair segments, according to a market study by Global Industry Analysts, Inc. However, many of the ingredients product formulators use instead of animal by-products are entirely lab-created or contain ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fdo-skin-care-products-expire","isExternal":false},"synthetic preservatives"],", and it's only in the past few years that there’s been a rise in ingredient options that are vegan and formulated with plants."],["p","Why now? It’s a combination of rising consumer demand and the \"clean\" and \"green\" ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fclean-at-sephora-category-filter-by-ingredient","isExternal":false},"guidelines"]," at certain retail stores, says Sha. Some of the chemicals on retailers' no-no lists actually have extensive safety data, so raw-material manufacturers never thought to remove them. But now that there's a demand for vegan products without those ingredients, manufacturers are creating all sorts of naturally derived alternatives. Sha says there are ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fgallery\u002Fbest-cruelty-free-brands","isExternal":false},"vegan versions"]," of beeswax created from sunflowers and rice bran; vegan lactic acid derived from cornstarch via fermentation; and vegan alternatives to lanolin, made from the hydrogenation of vegetable oils and plant butters."],["p","Koestline is also excited about vegan ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fdrinkable-collagen-effectiveness","isExternal":false},"collagen"],". The protein gives structure to skin, but it’s present only in animals — there's no plant to extract it from. Around the 1990s, for instance, researchers began experimenting with techniques for creating collagen with plants, yeast, or bacteria, but the processes were time-consuming and expensive — and it was initially very hard to replicate a specific type of collagen that is prevalent in youthful human skin. But now there's promise: Using a fermentation process, ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fjasmina-aganovic-biotech-beauty-products","isExternal":false},"biotech"]," company Geltor developed a vegan version of type XXI human collagen (according to the company, it boosts production of collagen types I and III when applied topically). The ingredient, which Geltor calls HumaColl21, increases skin firmness and elasticity, says Koestline, who has reviewed the company’s clinical data. It has a triggering effect, \"where your skin will want to produce more of its own collagen,\" she explains. You can find the ingredient in ",["a",{"href":"https:\u002F\u002Fshop-links.co\u002FchKN0GUNobc","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fshop-links.co\u002FchKN0GUNobc"},"isExternal":true},"Orora Bioactive Collagen Serum"],"."],["inline-embed",{"props":{"ctaHref":"https:\u002F\u002Fshop-links.co\u002FchKN0GUNobc","dangerousDek":"","productBrand":"Orora","dangerousHed":"Orora Bioactive Collagen Serum","embedSize":null,"isFirstProduct":false,"image":{"altText":"closed bottle of Orora Bioactive Collagen Serum on a light tan background","credit":null,"sources":{"sm":{"aspectRatio":"3:4","width":720,"url":"https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F62e2a1c7ad3be17df2d35b80\u002F3:4\u002Fw_720,c_limit\u002FOrora%20Bioactive%20Collagen%20Serum.png","srcset":"https:\u002F\u002Fmedia.allure.com\u002Fphotos\u002F62e2a1c7ad3be17df2d35b80\u002F3:4\u002Fw_120,c_limit\u002FOrora%20Bioactive%20Collagen%20Serum.png 120w, 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which is similar to a lipid that occurs naturally in skin and helps prevent moisture loss, is another ingredient now available in several vegan formats. It can be made from amaranth seeds, and in the 1980s, manufacturers figured out an economical way to extract and purify it from the ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Ffood-waste-beauty-products-upcycling","isExternal":false},"waste of"]," olive oil production. More recently, the biotech company Amyris has been ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fbiossance-natural-skin-care","isExternal":false},"producing it"]," from sugarcane. The process responsible for transforming sugarcane into squalane? You guessed it: fermentation. "],["ad",{"position":"mid-content"}],["p","\"As a vegetarian, I'm excited that people are making these types of ingredients,\" says Koestline. But, she points out, the moral implications extend beyond the ethical treatment of animals to the environment at large. In general, raising animals requires more land and water — and produces more greenhouse gas emissions — than growing plants, according to a 2016 paper published by the non-profit World Resources Institute."],["p","It's this type of big-picture thinking that may finally put an end to the ridiculous \"synthetic versus clean\" debate that has sidetracked the beauty industry for years. 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The brand formulates with a mix of naturally derived and lab-created ingredients, selecting each based on its effectiveness and environmental impact. The ",["a",{"href":"https:\u002F\u002Fshop-links.co\u002FchKN5PIo31r","rel":"nofollow noopener","attributes":{"data-offer-url":"https:\u002F\u002Fshop-links.co\u002FchKN5PIo31r"},"isExternal":true},"Ceramide Barrier Serum"],", for example, is made with aloe-leaf juice and plant-derived glycerin, but its ",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fwhat-are-ceramides","isExternal":false},"ceramides"]," (lipids that help prevent moisture loss) are synthetic. \"Ceramides can be derived from plants, but they are found in low concentrations naturally and are very difficult — and expensive — to source,\" explains Cocokind founder Priscilla Tsai. "],["p","\"What many brands have observed from small clinical studies, and from customer and patient feedback, is that the best outcomes are from products that combine synthetic ingredients with plant-based ingredients,\" says Dr. Bhanusali. They’re a marriage of all the resources at our disposal. Or, to sum it up in just one word: \"Science,\" says Dr. Hirsch. \"If you want a [trend] prediction for 2024, that’s it.\""],["p",["em","This story originally appeared in the August 2022 issue of Allure. Learn"]," ",["a",{"href":"https:\u002F\u002Fsubscribe.allure.com\u002Fsubscribe\u002Fsplits\u002Fallure\u002FALL_Failsafe?source=EDT_ALL_SITE_TEXT_LINK_0_ContextualPlacement_ZZ","isExternal":false},["em","how to subscribe here"]],["em","."]],["hr"],["p",["strong","You can read more about fermented beauty, vegan beauty, and upcycled beauty here:"]],["p",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Fwhat-is-fermented-skin-care","isExternal":false},"Fermented Skin Care: Here's What You Need to Know About the Trend"]," "],["p",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fgallery\u002Fvegan-beauty-brands","isExternal":false},"The 13 Best Vegan Beauty Brands to Try Right Now"]," "],["p",["a",{"href":"https:\u002F\u002Fwww.allure.com\u002Fstory\u002Ffood-waste-beauty-products-upcycling","isExternal":false},"These Beauty Brands Are Upcycling Food Waste Into New Products"]],["hr"],["p",["strong","Now watch Kim Kardashian answer beauty questions from the internet:"]],["inline-embed",{"props":{"dangerousCaption":"","height":"","scriptUrl":"https:\u002F\u002Fplayer.cnevids.com\u002Fscript\u002Fvideo\u002F62c491b32e21da0a7daaa237.js?autoplay=0","width":""},"level":"block","ref":"","type":"cneembed"}]],"pageStructure":[["p",97],["cm-unit",0],["p",130],["hr",0],["h2",3],["p",9],["native-ad",0],["p",12],["native-ad",0],["p",10],["inline-embed",0,"cneinterlude"],["p",11],["p",9],["p",10],["p",7],["hr",0],["h2",8],["inline-embed",200,"image"],["ad",0],["p",62],["p",95],["inline-embed",0,"callout"],["p",95],["p",83],["inline-embed",0,"callout"],["p",114],["inline-embed",0,"callout"],["p",129],["h2",3],["inline-embed",200,"image"],["ad",0],["p",91],["inline-embed",0,"callout"],["p",134],["p",109],["p",34],["inline-embed",0,"callout"],["inline-embed",0,"callout"],["p",132],["h2",5],["inline-embed",200,"image"],["ad",0],["p",76],["p",104],["p",104],["p",164],["inline-embed",0,"product"],["p",84],["ad",0],["p",66],["p",69],["inline-embed",0,"product"],["p",91],["p",66],["p",19],["hr",0],["p",13],["p",13],["p",11],["p",10],["hr",0],["p",10],["inline-embed",200,"cneembed"]],"hasAffiliateLinks":true,"affiliateLinksCount":29,"isCommerceContent":true,"channelMap":{"celebrity":"celebrity-trends","fashion":"shopping","fragrance":"perfume","free-stuff":"free-samples","hair":"hair-ideas","makeup":"makeup-looks","salon-spa":"salon-spa-reviews","editors-picks":"editors-favorites","cover-shoots":"cover-shoot","red-carpet-style":"red-carpet","trends":"fashion-trends","nails":"nail-ideas","anti-aging":"anti-aging-skin","body":"fitness-nutrition","mind":"mental-health","policy":"womens-policy-issues","spirit":"religion","sex":"sex-relationships","topic\u002Fbrows":"makeup","topic\u002Fcurly-hair":"hair","topic\u002Fdry-hair":"hair","topic\u002Ffine-hair":"hair","topic\u002Fhair-loss":"hair","topic\u002Fhair-treatments":"hair","topic\u002Fnail-polish":"nails","topic\u002Fnail-art":"nails","topic\u002Fnail-trends":"nails","topic\u002Fnail-tools":"nails","topic\u002Fbody-image":"wellness","topic\u002Fmental-health":"wellness","topic\u002Foral-care":"wellness","topic\u002Fbeauty-sales":"celebrity","topic\u002Fnew-launches":"celebrity","topic\u002Fexclusive":"celebrity","topic\u002Ftrends":"celebrity"},"contributorSpotLightProps":{"header":{"name":"Jennifer G. 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