CINXE.COM

<!doctype html> <html lang="en-US" class="no-js" itemtype="https://schema.org/Blog" itemscope> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1"> <title>How to Make Your Writing Like a Flashlight – Corporate Communications Consultants | Internal Comms | Public Affairs | Ragan Consulting Group</title> <meta name='robots' content='max-image-preview:large' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <link rel="alternate" type="application/rss+xml" title="Corporate Communications Consultants | Internal Comms | Public Affairs | Ragan Consulting Group » Feed" href="https://raganconsulting.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Corporate Communications Consultants | Internal Comms | Public Affairs | Ragan Consulting Group » Comments Feed" href="https://raganconsulting.com/comments/feed/" /> <script>document.documentElement.classList.remove( 'no-js' );</script> <link rel="alternate" type="application/rss+xml" title="Corporate Communications Consultants | Internal Comms | Public Affairs | Ragan Consulting Group » How to Make Your Writing Like a Flashlight Comments Feed" href="https://raganconsulting.com/writing-lessons-from-john-mcphee-new-yorker/feed/" /> <script> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/raganconsulting.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <style id='wp-emoji-styles-inline-css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://raganconsulting.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.2' media='all' /> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--theme-palette-1: var(--global-palette1);--wp--preset--color--theme-palette-2: var(--global-palette2);--wp--preset--color--theme-palette-3: var(--global-palette3);--wp--preset--color--theme-palette-4: var(--global-palette4);--wp--preset--color--theme-palette-5: var(--global-palette5);--wp--preset--color--theme-palette-6: var(--global-palette6);--wp--preset--color--theme-palette-7: var(--global-palette7);--wp--preset--color--theme-palette-8: var(--global-palette8);--wp--preset--color--theme-palette-9: var(--global-palette9);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: var(--global-font-size-small);--wp--preset--font-size--medium: var(--global-font-size-medium);--wp--preset--font-size--large: var(--global-font-size-large);--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--larger: var(--global-font-size-larger);--wp--preset--font-size--xxlarge: var(--global-font-size-xxlarge);--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='kadence-global-css' href='https://raganconsulting.com/wp-content/themes/kadence/assets/css/global.min.css?ver=1.2.16' media='all' /> <style id='kadence-global-inline-css'> /* Kadence Base CSS */ :root{--global-palette1:#fcc412;--global-palette2:#009cab;--global-palette3:#140c00;--global-palette4:#000000;--global-palette5:#333333;--global-palette6:#444444;--global-palette7:#cbcbcb;--global-palette8:#e5e5e5;--global-palette9:#ffffff;--global-palette9rgb:255, 255, 255;--global-palette-highlight:#dd6326;--global-palette-highlight-alt:var(--global-palette3);--global-palette-highlight-alt2:var(--global-palette9);--global-palette-btn-bg:var(--global-palette1);--global-palette-btn-bg-hover:var(--global-palette4);--global-palette-btn:var(--global-palette3);--global-palette-btn-hover:var(--global-palette9);--global-body-font-family:'DM Sans', sans-serif;--global-heading-font-family:Poppins, sans-serif;--global-primary-nav-font-family:inherit;--global-fallback-font:sans-serif;--global-display-fallback-font:sans-serif;--global-content-width:1290px;--global-content-narrow-width:842px;--global-content-edge-padding:1.5rem;--global-content-boxed-padding:2rem;--global-calc-content-width:calc(1290px - var(--global-content-edge-padding) - var(--global-content-edge-padding) );--wp--style--global--content-size:var(--global-calc-content-width);}.wp-site-blocks{--global-vw:calc( 100vw - ( 0.5 * var(--scrollbar-offset)));}body{background:var(--global-palette9);-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;}body, input, select, optgroup, textarea{font-style:normal;font-weight:normal;font-size:20px;line-height:1.6;font-family:var(--global-body-font-family);color:var(--global-palette4);}.content-bg, body.content-style-unboxed .site{background:var(--global-palette9);}h1,h2,h3,h4,h5,h6{font-family:var(--global-heading-font-family);}h1{font-style:normal;font-weight:900;font-size:46px;color:var(--global-palette3);}h2{font-style:normal;font-weight:900;font-size:40px;color:var(--global-palette3);}h3{font-style:normal;font-weight:900;font-size:34px;color:var(--global-palette3);}h4{font-style:normal;font-weight:900;font-size:28px;line-height:1.5;color:var(--global-palette4);}h5{font-style:normal;font-weight:900;font-size:23px;line-height:1.5;color:var(--global-palette4);}h6{font-style:normal;font-weight:700;font-size:18px;line-height:1.5;color:var(--global-palette5);}.entry-hero .kadence-breadcrumbs{max-width:1290px;}.site-container, .site-header-row-layout-contained, .site-footer-row-layout-contained, .entry-hero-layout-contained, .comments-area, .alignfull > .wp-block-cover__inner-container, .alignwide > .wp-block-cover__inner-container{max-width:var(--global-content-width);}.content-width-narrow .content-container.site-container, .content-width-narrow .hero-container.site-container{max-width:var(--global-content-narrow-width);}@media all and (min-width: 1520px){.wp-site-blocks .content-container .alignwide{margin-left:-115px;margin-right:-115px;width:unset;max-width:unset;}}@media all and (min-width: 1102px){.content-width-narrow .wp-site-blocks .content-container .alignwide{margin-left:-130px;margin-right:-130px;width:unset;max-width:unset;}}.content-style-boxed .wp-site-blocks .entry-content .alignwide{margin-left:calc( -1 * var( --global-content-boxed-padding ) );margin-right:calc( -1 * var( --global-content-boxed-padding ) );}.content-area{margin-top:5rem;margin-bottom:5rem;}@media all and (max-width: 1024px){.content-area{margin-top:3rem;margin-bottom:3rem;}}@media all and (max-width: 767px){.content-area{margin-top:2rem;margin-bottom:2rem;}}@media all and (max-width: 1024px){:root{--global-content-boxed-padding:2rem;}}@media all and (max-width: 767px){:root{--global-content-boxed-padding:1.5rem;}}.entry-content-wrap{padding:2rem;}@media all and (max-width: 1024px){.entry-content-wrap{padding:2rem;}}@media all and (max-width: 767px){.entry-content-wrap{padding:1.5rem;}}.entry.single-entry{box-shadow:0px 15px 15px -10px rgba(0,0,0,0.05);}.entry.loop-entry{box-shadow:0px 15px 15px -10px rgba(0,0,0,0.05);}.loop-entry .entry-content-wrap{padding:2rem;}@media all and (max-width: 1024px){.loop-entry .entry-content-wrap{padding:2rem;}}@media all and (max-width: 767px){.loop-entry .entry-content-wrap{padding:1.5rem;}}button, .button, .wp-block-button__link, input[type="button"], input[type="reset"], input[type="submit"], .fl-button, .elementor-button-wrapper .elementor-button, .wc-block-components-checkout-place-order-button, .wc-block-cart__submit{font-style:normal;font-weight:900;box-shadow:0px 0px 0px -7px rgba(0,0,0,0);}button:hover, button:focus, button:active, .button:hover, .button:focus, .button:active, .wp-block-button__link:hover, .wp-block-button__link:focus, .wp-block-button__link:active, input[type="button"]:hover, input[type="button"]:focus, input[type="button"]:active, input[type="reset"]:hover, input[type="reset"]:focus, input[type="reset"]:active, input[type="submit"]:hover, input[type="submit"]:focus, input[type="submit"]:active, .elementor-button-wrapper .elementor-button:hover, .elementor-button-wrapper .elementor-button:focus, .elementor-button-wrapper .elementor-button:active, .wc-block-cart__submit:hover{box-shadow:0px 15px 25px -7px rgba(0,0,0,0.1);}.kb-button.kb-btn-global-outline.kb-btn-global-inherit{padding-top:calc(px - 2px);padding-right:calc(px - 2px);padding-bottom:calc(px - 2px);padding-left:calc(px - 2px);}@media all and (min-width: 1025px){.transparent-header .entry-hero .entry-hero-container-inner{padding-top:calc(0px + 80px);}}@media all and (max-width: 1024px){.mobile-transparent-header .entry-hero .entry-hero-container-inner{padding-top:80px;}}@media all and (max-width: 767px){.mobile-transparent-header .entry-hero .entry-hero-container-inner{padding-top:80px;}}.comment-metadata a:not(.comment-edit-link), .comment-body .edit-link:before{display:none;}body.single .entry-related{background:#fcfcfc;}.post-title .entry-meta{font-style:italic;font-weight:600;}.post-title .title-entry-excerpt{font-style:italic;font-weight:normal;}.entry-hero.post-hero-section .entry-header{min-height:200px;} /* Kadence Header CSS */ @media all and (max-width: 1024px){.mobile-transparent-header #masthead{position:absolute;left:0px;right:0px;z-index:100;}.kadence-scrollbar-fixer.mobile-transparent-header #masthead{right:var(--scrollbar-offset,0);}.mobile-transparent-header #masthead, .mobile-transparent-header .site-top-header-wrap .site-header-row-container-inner, .mobile-transparent-header .site-main-header-wrap .site-header-row-container-inner, .mobile-transparent-header .site-bottom-header-wrap .site-header-row-container-inner{background:transparent;}.site-header-row-tablet-layout-fullwidth, .site-header-row-tablet-layout-standard{padding:0px;}}@media all and (min-width: 1025px){.transparent-header #masthead{position:absolute;left:0px;right:0px;z-index:100;}.transparent-header.kadence-scrollbar-fixer #masthead{right:var(--scrollbar-offset,0);}.transparent-header #masthead, .transparent-header .site-top-header-wrap .site-header-row-container-inner, .transparent-header .site-main-header-wrap .site-header-row-container-inner, .transparent-header .site-bottom-header-wrap .site-header-row-container-inner{background:transparent;}}.site-branding a.brand img{max-width:200px;}.site-branding a.brand img.svg-logo-image{width:200px;}.site-branding{padding:10px 0px 10px 0px;}#masthead, #masthead .kadence-sticky-header.item-is-fixed:not(.item-at-start):not(.site-header-row-container):not(.site-main-header-wrap), #masthead .kadence-sticky-header.item-is-fixed:not(.item-at-start) > .site-header-row-container-inner{background:#000000;}.site-main-header-inner-wrap{min-height:80px;}.site-top-header-wrap .site-header-row-container-inner{background:var(--global-palette4);}.site-top-header-inner-wrap{min-height:0px;}.site-top-header-wrap .site-header-row-container-inner>.site-container{padding:9px 18px 9px 18px;}.header-navigation[class*="header-navigation-style-underline"] .header-menu-container.primary-menu-container>ul>li>a:after{width:calc( 100% - 1.2em);}.main-navigation .primary-menu-container > ul > li.menu-item > a{padding-left:calc(1.2em / 2);padding-right:calc(1.2em / 2);padding-top:0.6em;padding-bottom:0.6em;color:var(--global-palette9);}.main-navigation .primary-menu-container > ul > li.menu-item .dropdown-nav-special-toggle{right:calc(1.2em / 2);}.main-navigation .primary-menu-container > ul > li.menu-item > a:hover{color:var(--global-palette1);}.main-navigation .primary-menu-container > ul > li.menu-item.current-menu-item > a{color:var(--global-palette1);}.header-navigation .header-menu-container ul ul.sub-menu, .header-navigation .header-menu-container ul ul.submenu{background:var(--global-palette4);box-shadow:0px 2px 13px 0px rgba(0,0,0,0.1);}.header-navigation .header-menu-container ul ul li.menu-item, .header-menu-container ul.menu > li.kadence-menu-mega-enabled > ul > li.menu-item > a{border-bottom:1px solid rgba(255,255,255,0.1);}.header-navigation .header-menu-container ul ul li.menu-item > a{width:200px;padding-top:1em;padding-bottom:1em;color:var(--global-palette9);font-style:normal;font-size:18px;}.header-navigation .header-menu-container ul ul li.menu-item > a:hover{color:var(--global-palette1);background:var(--global-palette4);}.header-navigation .header-menu-container ul ul li.menu-item.current-menu-item > a{color:var(--global-palette1);background:var(--global-palette4);}.mobile-toggle-open-container .menu-toggle-open, .mobile-toggle-open-container .menu-toggle-open:focus{color:var(--global-palette9);padding:0.4em 0.6em 0.4em 0.6em;font-size:14px;}.mobile-toggle-open-container .menu-toggle-open.menu-toggle-style-bordered{border:1px solid currentColor;}.mobile-toggle-open-container .menu-toggle-open .menu-toggle-icon{font-size:25px;}.mobile-toggle-open-container .menu-toggle-open:hover, .mobile-toggle-open-container .menu-toggle-open:focus-visible{color:var(--global-palette-highlight);}.mobile-navigation ul li{font-size:14px;}.mobile-navigation ul li a{padding-top:1em;padding-bottom:1em;}.mobile-navigation ul li > a, .mobile-navigation ul li.menu-item-has-children > .drawer-nav-drop-wrap{color:var(--global-palette8);}.mobile-navigation ul li.current-menu-item > a, .mobile-navigation ul li.current-menu-item.menu-item-has-children > .drawer-nav-drop-wrap{color:var(--global-palette-highlight);}.mobile-navigation ul li.menu-item-has-children .drawer-nav-drop-wrap, .mobile-navigation ul li:not(.menu-item-has-children) a{border-bottom:1px solid rgba(255,255,255,0.1);}.mobile-navigation:not(.drawer-navigation-parent-toggle-true) ul li.menu-item-has-children .drawer-nav-drop-wrap button{border-left:1px solid rgba(255,255,255,0.1);}@media all and (max-width: 1024px){#mobile-drawer .drawer-inner, #mobile-drawer.popup-drawer-layout-fullwidth.popup-drawer-animation-slice .pop-portion-bg, #mobile-drawer.popup-drawer-layout-fullwidth.popup-drawer-animation-slice.pop-animated.show-drawer .drawer-inner{width:60%;}}@media all and (max-width: 767px){#mobile-drawer .drawer-inner, #mobile-drawer.popup-drawer-layout-fullwidth.popup-drawer-animation-slice .pop-portion-bg, #mobile-drawer.popup-drawer-layout-fullwidth.popup-drawer-animation-slice.pop-animated.show-drawer .drawer-inner{width:80%;}}#mobile-drawer .drawer-header .drawer-toggle{padding:0.6em 0.15em 0.6em 0.15em;font-size:24px;}#main-header .header-button{color:var(--global-palette3);background:var(--global-palette1);border:2px none transparent;box-shadow:0px 0px 0px -7px rgba(0,156,171,0);}#main-header .header-button:hover{color:var(--global-palette4);background:var(--global-palette9);box-shadow:0px 15px 25px -7px rgba(0,156,171,0);}.header-social-wrap .header-social-inner-wrap{font-size:1em;gap:0.3em;}.header-social-wrap .header-social-inner-wrap .social-button{color:var(--global-palette3);background:var(--global-palette7);border:2px none transparent;border-radius:85px;}.header-social-wrap .header-social-inner-wrap .social-button:hover{color:var(--global-palette1);background:var(--global-palette4);} /* Kadence Footer CSS */ #colophon{background:var(--global-palette3);}.site-middle-footer-wrap .site-footer-row-container-inner{background:var(--global-palette3);}.site-middle-footer-inner-wrap{padding-top:90px;padding-bottom:60px;grid-column-gap:30px;grid-row-gap:30px;}.site-middle-footer-inner-wrap .widget{margin-bottom:30px;}.site-middle-footer-inner-wrap .site-footer-section:not(:last-child):after{right:calc(-30px / 2);}@media all and (max-width: 1024px){.site-middle-footer-inner-wrap{padding-top:75px;padding-bottom:50px;}}@media all and (max-width: 767px){.site-middle-footer-inner-wrap{padding-top:55px;padding-bottom:25px;}}.site-bottom-footer-wrap .site-footer-row-container-inner{background:var(--global-palette9);border-bottom:0px none transparent;}.site-footer .site-bottom-footer-wrap a:where(:not(.button):not(.wp-block-button__link):not(.wp-element-button)){color:var(--global-palette1);}.site-footer .site-bottom-footer-wrap a:where(:not(.button):not(.wp-block-button__link):not(.wp-element-button)):hover{color:var(--global-palette3);}.site-bottom-footer-inner-wrap{min-height:79px;padding-top:0px;padding-bottom:0px;grid-column-gap:18px;}.site-bottom-footer-inner-wrap .widget{margin-bottom:18px;}.site-bottom-footer-inner-wrap .site-footer-section:not(:last-child):after{right:calc(-18px / 2);}.footer-social-wrap{margin:18px 18px 18px 18px;}.footer-social-wrap .footer-social-inner-wrap{font-size:1em;gap:0.3em;}.site-footer .site-footer-wrap .site-footer-section .footer-social-wrap .footer-social-inner-wrap .social-button{color:var(--global-palette9);background:var(--global-palette1);border:2px none transparent;border-radius:85px;}.site-footer .site-footer-wrap .site-footer-section .footer-social-wrap .footer-social-inner-wrap .social-button:hover{color:var(--global-palette1);background:var(--global-palette9);}#colophon .footer-html{font-style:normal;color:var(--global-palette3);margin:18px 9px 18px 9px;} /* Kadence Pro Header CSS */ .header-navigation-dropdown-direction-left ul ul.submenu, .header-navigation-dropdown-direction-left ul ul.sub-menu{right:0px;left:auto;}.rtl .header-navigation-dropdown-direction-right ul ul.submenu, .rtl .header-navigation-dropdown-direction-right ul ul.sub-menu{left:0px;right:auto;}.header-account-button .nav-drop-title-wrap > .kadence-svg-iconset, .header-account-button > .kadence-svg-iconset{font-size:1.2em;}.site-header-item .header-account-button .nav-drop-title-wrap, .site-header-item .header-account-wrap > .header-account-button{display:flex;align-items:center;}.header-account-style-icon_label .header-account-label{padding-left:5px;}.header-account-style-label_icon .header-account-label{padding-right:5px;}.site-header-item .header-account-wrap .header-account-button{text-decoration:none;box-shadow:none;color:inherit;background:transparent;padding:0.6em 0em 0.6em 0em;}.header-mobile-account-wrap .header-account-button .nav-drop-title-wrap > .kadence-svg-iconset, .header-mobile-account-wrap .header-account-button > .kadence-svg-iconset{font-size:1.2em;}.header-mobile-account-wrap .header-account-button .nav-drop-title-wrap, .header-mobile-account-wrap > .header-account-button{display:flex;align-items:center;}.header-mobile-account-wrap.header-account-style-icon_label .header-account-label{padding-left:5px;}.header-mobile-account-wrap.header-account-style-label_icon .header-account-label{padding-right:5px;}.header-mobile-account-wrap .header-account-button{text-decoration:none;box-shadow:none;color:inherit;background:transparent;padding:0.6em 0em 0.6em 0em;}#login-drawer .drawer-inner .drawer-content{display:flex;justify-content:center;align-items:center;position:absolute;top:0px;bottom:0px;left:0px;right:0px;padding:0px;}#loginform p label{display:block;}#login-drawer #loginform{width:100%;}#login-drawer #loginform input{width:100%;}#login-drawer #loginform input[type="checkbox"]{width:auto;}#login-drawer .drawer-inner .drawer-header{position:relative;z-index:100;}#login-drawer .drawer-content_inner.widget_login_form_inner{padding:2em;width:100%;max-width:350px;border-radius:.25rem;background:var(--global-palette9);color:var(--global-palette4);}#login-drawer .lost_password a{color:var(--global-palette6);}#login-drawer .lost_password, #login-drawer .register-field{text-align:center;}#login-drawer .widget_login_form_inner p{margin-top:1.2em;margin-bottom:0em;}#login-drawer .widget_login_form_inner p:first-child{margin-top:0em;}#login-drawer .widget_login_form_inner label{margin-bottom:0.5em;}#login-drawer hr.register-divider{margin:1.2em 0;border-width:1px;}#login-drawer .register-field{font-size:90%;}@media all and (min-width: 1025px){#login-drawer hr.register-divider.hide-desktop{display:none;}#login-drawer p.register-field.hide-desktop{display:none;}}@media all and (max-width: 1024px){#login-drawer hr.register-divider.hide-mobile{display:none;}#login-drawer p.register-field.hide-mobile{display:none;}}@media all and (max-width: 767px){#login-drawer hr.register-divider.hide-mobile{display:none;}#login-drawer p.register-field.hide-mobile{display:none;}}.tertiary-navigation .tertiary-menu-container > ul > li.menu-item > a{padding-left:calc(1.2em / 2);padding-right:calc(1.2em / 2);padding-top:0.6em;padding-bottom:0.6em;color:var(--global-palette5);}.tertiary-navigation .tertiary-menu-container > ul > li.menu-item > a:hover{color:var(--global-palette-highlight);}.tertiary-navigation .tertiary-menu-container > ul > li.menu-item.current-menu-item > a{color:var(--global-palette3);}.header-navigation[class*="header-navigation-style-underline"] .header-menu-container.tertiary-menu-container>ul>li>a:after{width:calc( 100% - 1.2em);}.quaternary-navigation .quaternary-menu-container > ul > li.menu-item > a{padding-left:calc(1.2em / 2);padding-right:calc(1.2em / 2);padding-top:0.6em;padding-bottom:0.6em;color:var(--global-palette5);}.quaternary-navigation .quaternary-menu-container > ul > li.menu-item > a:hover{color:var(--global-palette-highlight);}.quaternary-navigation .quaternary-menu-container > ul > li.menu-item.current-menu-item > a{color:var(--global-palette3);}.header-navigation[class*="header-navigation-style-underline"] .header-menu-container.quaternary-menu-container>ul>li>a:after{width:calc( 100% - 1.2em);}#main-header .header-divider{border-right:1px solid var(--global-palette6);height:50%;}#main-header .header-divider2{border-right:1px solid var(--global-palette6);height:50%;}#main-header .header-divider3{border-right:1px solid var(--global-palette6);height:50%;}#mobile-header .header-mobile-divider, #mobile-drawer .header-mobile-divider{border-right:1px solid var(--global-palette6);height:50%;}#mobile-drawer .header-mobile-divider{border-top:1px solid var(--global-palette6);width:50%;}#mobile-header .header-mobile-divider2{border-right:1px solid var(--global-palette6);height:50%;}#mobile-drawer .header-mobile-divider2{border-top:1px solid var(--global-palette6);width:50%;}.header-item-search-bar form ::-webkit-input-placeholder{color:currentColor;opacity:0.5;}.header-item-search-bar form ::placeholder{color:currentColor;opacity:0.5;}.header-search-bar form{max-width:100%;width:240px;}.header-mobile-search-bar form{max-width:calc(100vw - var(--global-sm-spacing) - var(--global-sm-spacing));width:240px;}.header-widget-lstyle-normal .header-widget-area-inner a:not(.button){text-decoration:underline;}.element-contact-inner-wrap{display:flex;flex-wrap:wrap;align-items:center;margin-top:-0.6em;margin-left:calc(-0.6em / 2);margin-right:calc(-0.6em / 2);}.element-contact-inner-wrap .header-contact-item{display:inline-flex;flex-wrap:wrap;align-items:center;margin-top:0.6em;margin-left:calc(0.6em / 2);margin-right:calc(0.6em / 2);}.element-contact-inner-wrap .header-contact-item .kadence-svg-iconset{font-size:1em;}.header-contact-item img{display:inline-block;}.header-contact-item .contact-label{margin-left:0.3em;}.rtl .header-contact-item .contact-label{margin-right:0.3em;margin-left:0px;}.header-mobile-contact-wrap .element-contact-inner-wrap{display:flex;flex-wrap:wrap;align-items:center;margin-top:-0.6em;margin-left:calc(-0.6em / 2);margin-right:calc(-0.6em / 2);}.header-mobile-contact-wrap .element-contact-inner-wrap .header-contact-item{display:inline-flex;flex-wrap:wrap;align-items:center;margin-top:0.6em;margin-left:calc(0.6em / 2);margin-right:calc(0.6em / 2);}.header-mobile-contact-wrap .element-contact-inner-wrap .header-contact-item .kadence-svg-iconset{font-size:1em;}#main-header .header-button2{border:2px none transparent;box-shadow:0px 0px 0px -7px rgba(0,0,0,0);}#main-header .header-button2:hover{box-shadow:0px 15px 25px -7px rgba(0,0,0,0.1);}.mobile-header-button2-wrap .mobile-header-button-inner-wrap .mobile-header-button2{border:2px none transparent;box-shadow:0px 0px 0px -7px rgba(0,0,0,0);}.mobile-header-button2-wrap .mobile-header-button-inner-wrap .mobile-header-button2:hover{box-shadow:0px 15px 25px -7px rgba(0,0,0,0.1);}#widget-drawer.popup-drawer-layout-fullwidth .drawer-content .header-widget2, #widget-drawer.popup-drawer-layout-sidepanel .drawer-inner{max-width:400px;}#widget-drawer.popup-drawer-layout-fullwidth .drawer-content .header-widget2{margin:0 auto;}.widget-toggle-open{display:flex;align-items:center;background:transparent;box-shadow:none;}.widget-toggle-open:hover, .widget-toggle-open:focus{border-color:currentColor;background:transparent;box-shadow:none;}.widget-toggle-open .widget-toggle-icon{display:flex;}.widget-toggle-open .widget-toggle-label{padding-right:5px;}.rtl .widget-toggle-open .widget-toggle-label{padding-left:5px;padding-right:0px;}.widget-toggle-open .widget-toggle-label:empty, .rtl .widget-toggle-open .widget-toggle-label:empty{padding-right:0px;padding-left:0px;}.widget-toggle-open-container .widget-toggle-open{color:var(--global-palette5);padding:0.4em 0.6em 0.4em 0.6em;font-size:14px;}.widget-toggle-open-container .widget-toggle-open.widget-toggle-style-bordered{border:1px solid currentColor;}.widget-toggle-open-container .widget-toggle-open .widget-toggle-icon{font-size:20px;}.widget-toggle-open-container .widget-toggle-open:hover, .widget-toggle-open-container .widget-toggle-open:focus{color:var(--global-palette-highlight);}#widget-drawer .header-widget-2style-normal a:not(.button){text-decoration:underline;}#widget-drawer .header-widget-2style-plain a:not(.button){text-decoration:none;}#widget-drawer .header-widget2 .widget-title{color:var(--global-palette9);}#widget-drawer .header-widget2{color:var(--global-palette8);}#widget-drawer .header-widget2 a:not(.button), #widget-drawer .header-widget2 .drawer-sub-toggle{color:var(--global-palette8);}#widget-drawer .header-widget2 a:not(.button):hover, #widget-drawer .header-widget2 .drawer-sub-toggle:hover{color:var(--global-palette9);}#mobile-secondary-site-navigation ul li{font-size:14px;}#mobile-secondary-site-navigation ul li a{padding-top:1em;padding-bottom:1em;}#mobile-secondary-site-navigation ul li > a, #mobile-secondary-site-navigation ul li.menu-item-has-children > .drawer-nav-drop-wrap{color:var(--global-palette8);}#mobile-secondary-site-navigation ul li.current-menu-item > a, #mobile-secondary-site-navigation ul li.current-menu-item.menu-item-has-children > .drawer-nav-drop-wrap{color:var(--global-palette-highlight);}#mobile-secondary-site-navigation ul li.menu-item-has-children .drawer-nav-drop-wrap, #mobile-secondary-site-navigation ul li:not(.menu-item-has-children) a{border-bottom:1px solid rgba(255,255,255,0.1);}#mobile-secondary-site-navigation:not(.drawer-navigation-parent-toggle-true) ul li.menu-item-has-children .drawer-nav-drop-wrap button{border-left:1px solid rgba(255,255,255,0.1);} </style> <link rel='stylesheet' id='kadence-header-css' href='https://raganconsulting.com/wp-content/themes/kadence/assets/css/header.min.css?ver=1.2.16' media='all' /> <link rel='stylesheet' id='kadence-content-css' href='https://raganconsulting.com/wp-content/themes/kadence/assets/css/content.min.css?ver=1.2.16' media='all' /> <link rel='stylesheet' id='kadence-related-posts-css' href='https://raganconsulting.com/wp-content/themes/kadence/assets/css/related-posts.min.css?ver=1.2.16' media='all' /> <link rel='stylesheet' id='kad-splide-css' href='https://raganconsulting.com/wp-content/themes/kadence/assets/css/kadence-splide.min.css?ver=1.2.16' media='all' /> <link rel='stylesheet' id='kadence-footer-css' href='https://raganconsulting.com/wp-content/themes/kadence/assets/css/footer.min.css?ver=1.2.16' media='all' /> <style id='kadence-blocks-global-variables-inline-css'> :root {--global-kb-font-size-sm:clamp(0.8rem, 0.73rem + 0.217vw, 0.9rem);--global-kb-font-size-md:clamp(1.1rem, 0.995rem + 0.326vw, 1.25rem);--global-kb-font-size-lg:clamp(1.75rem, 1.576rem + 0.543vw, 2rem);--global-kb-font-size-xl:clamp(2.25rem, 1.728rem + 1.63vw, 3rem);--global-kb-font-size-xxl:clamp(2.5rem, 1.456rem + 3.26vw, 4rem);--global-kb-font-size-xxxl:clamp(2.75rem, 0.489rem + 7.065vw, 6rem);} </style> <link rel="https://api.w.org/" href="https://raganconsulting.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://raganconsulting.com/wp-json/wp/v2/posts/4368" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://raganconsulting.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.7.2" /> <link rel="canonical" href="https://raganconsulting.com/writing-lessons-from-john-mcphee-new-yorker/" /> <link rel='shortlink' href='https://raganconsulting.com/?p=4368' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://raganconsulting.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fraganconsulting.com%2Fwriting-lessons-from-john-mcphee-new-yorker%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://raganconsulting.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fraganconsulting.com%2Fwriting-lessons-from-john-mcphee-new-yorker%2F&format=xml" /> <link rel="pingback" href="https://raganconsulting.com/xmlrpc.php"><link rel='stylesheet' id='kadence-fonts-css' href='https://fonts.googleapis.com/css?family=DM%20Sans:regular,regularitalic,700,700italic,900,600italic,italic%7CPoppins:900,700&display=swap' media='all' /> <link rel="icon" href="https://raganconsulting.com/wp-content/uploads/2024/10/android-chrome-512x512-1-150x150.png" sizes="32x32" /> <link rel="icon" href="https://raganconsulting.com/wp-content/uploads/2024/10/android-chrome-512x512-1-300x300.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://raganconsulting.com/wp-content/uploads/2024/10/android-chrome-512x512-1-300x300.png" /> <meta name="msapplication-TileImage" content="https://raganconsulting.com/wp-content/uploads/2024/10/android-chrome-512x512-1-300x300.png" /> <style id="wp-custom-css"> footer li.menu-item a { color: var(--global-palette9, #ffffff); } @media (max-width: 575.98px) { footer .kt-row-has-bg > .kt-row-column-wrap { padding-left: 0px !important; } } .widget_nav_menu h2 { color: var(--global-palette1) } .footer-widget-area-inner p a { color: var(--global-palette9, #ffffff); } .flip-box-block:not(.block-editor-block-list__block) .flip-box-block-front { display: flex; justify-content: center; align-items: center; } @media (max-width: 1024px) { .kadence-column2d3382-79 > .kt-inside-inner-col { flex-direction: column; align-items: baseline !important; } } @media all and (max-width: 1024px) { .kb-row-layout-idblock-12_df7bb1-7b > .kt-row-column-wrap { grid-template-columns:minmax(0, 1fr); padding-left: 0px; height: fit-content; } } @media (max-width: 767px) { .kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id181e41-7e { margin-top: -20px !important; } } .kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id347ba0-1d { margin-top: -20px !important; } .kb-row-layout-id347ba0-1d > div:nth-child(1) { padding-left: 0px; } .wp-block-kadence-infobox .kt-blocks-info-box-media-align-left { display:flex; align-items:center; justify-content:flex-start; padding-left: 0px; } /* New CSS to remove padding from the span */ .what-we-do .kt-blocks-info-box-link-wrap.kt-blocks-info-box-media-align-left { padding-left: var(--global-kb-spacing-sm, 1.5rem); } /* .wp-site-blocks .post-thumbnail img { object-fit: none; } */ .title-entry-excerpt p { font-size: 1.5rem; } .article-post-thumbnail-caption { text-align: left; } .entry-meta { font-size: 20px !important; } p { margin-bottom: var(--global-xs-spacing) !important; } .article-post-thumbnail-caption { font-style: italic; } .article-post-thumbnail-caption > a:last-of-type { float: right; } /* .article-post-thumbnail-caption > span:last-of-type { float: right; } */ .entry-meta > * time { font-weight: 500; } </style> </head> <body class="post-template-default single single-post postid-4368 single-format-standard wp-custom-logo wp-embed-responsive animate-body-popup hide-focus-outline link-style-no-underline content-title-style-normal content-width-narrow content-style-unboxed content-vertical-padding-hide non-transparent-header mobile-non-transparent-header"> <div id="wrapper" class="site wp-site-blocks"> <a class="skip-link screen-reader-text scroll-ignore" href="#main">Skip to content</a> <header id="masthead" class="site-header" role="banner" itemtype="https://schema.org/WPHeader" itemscope> <div id="main-header" class="site-header-wrap"> <div class="site-header-inner-wrap"> <div class="site-header-upper-wrap"> <div class="site-header-upper-inner-wrap"> <div class="site-top-header-wrap site-header-row-container site-header-focus-item site-header-row-layout-standard" data-section="kadence_customizer_header_top"> <div class="site-header-row-container-inner"> <div class="site-container"> <div class="site-top-header-inner-wrap site-header-row site-header-row-has-sides site-header-row-no-center"> <div class="site-header-top-section-left site-header-section site-header-section-left"> </div> <div class="site-header-top-section-right site-header-section site-header-section-right"> <div class="site-header-item site-header-focus-item" data-section="kadence_customizer_header_social"> <div class="header-social-wrap"><div class="header-social-inner-wrap element-social-inner-wrap social-show-label-false social-style-filled"><a href="https://www.youtube.com/@raganconsulting" aria-label="YouTube" target="_blank" rel="noopener noreferrer" class="social-button header-social-item social-link-youtube"><span class="kadence-svg-iconset"><svg class="kadence-svg-icon kadence-youtube-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="28" height="28" viewBox="0 0 28 28"><title>YouTube</title><path d="M11.109 17.625l7.562-3.906-7.562-3.953v7.859zM14 4.156c5.891 0 9.797 0.281 9.797 0.281 0.547 0.063 1.75 0.063 2.812 1.188 0 0 0.859 0.844 1.109 2.781 0.297 2.266 0.281 4.531 0.281 4.531v2.125s0.016 2.266-0.281 4.531c-0.25 1.922-1.109 2.781-1.109 2.781-1.062 1.109-2.266 1.109-2.812 1.172 0 0-3.906 0.297-9.797 0.297v0c-7.281-0.063-9.516-0.281-9.516-0.281-0.625-0.109-2.031-0.078-3.094-1.188 0 0-0.859-0.859-1.109-2.781-0.297-2.266-0.281-4.531-0.281-4.531v-2.125s-0.016-2.266 0.281-4.531c0.25-1.937 1.109-2.781 1.109-2.781 1.062-1.125 2.266-1.125 2.812-1.188 0 0 3.906-0.281 9.797-0.281v0z"></path> </svg></span></a><a href="https://www.linkedin.com/company/raganconsulting/" aria-label="Linkedin" target="_blank" rel="noopener noreferrer" class="social-button header-social-item social-link-linkedin"><span class="kadence-svg-iconset"><svg class="kadence-svg-icon kadence-linkedin-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="24" height="28" viewBox="0 0 24 28"><title>Linkedin</title><path d="M3.703 22.094h3.609v-10.844h-3.609v10.844zM7.547 7.906c-0.016-1.062-0.781-1.875-2.016-1.875s-2.047 0.812-2.047 1.875c0 1.031 0.781 1.875 2 1.875h0.016c1.266 0 2.047-0.844 2.047-1.875zM16.688 22.094h3.609v-6.219c0-3.328-1.781-4.875-4.156-4.875-1.937 0-2.797 1.078-3.266 1.828h0.031v-1.578h-3.609s0.047 1.016 0 10.844v0h3.609v-6.062c0-0.313 0.016-0.641 0.109-0.875 0.266-0.641 0.859-1.313 1.859-1.313 1.297 0 1.813 0.984 1.813 2.453v5.797zM24 6.5v15c0 2.484-2.016 4.5-4.5 4.5h-15c-2.484 0-4.5-2.016-4.5-4.5v-15c0-2.484 2.016-4.5 4.5-4.5h15c2.484 0 4.5 2.016 4.5 4.5z"></path> </svg></span></a><a href="https://www.instagram.com/raganconsultinggroup/" aria-label="Instagram" target="_blank" rel="noopener noreferrer" class="social-button header-social-item social-link-instagram"><span class="kadence-svg-iconset"><svg class="kadence-svg-icon kadence-instagram-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"><title>Instagram</title><path d="M21.138 0.242c3.767 0.007 3.914 0.038 4.65 0.144 1.52 0.219 2.795 0.825 3.837 1.821 0.584 0.562 0.987 1.112 1.349 1.848 0.442 0.899 0.659 1.75 0.758 3.016 0.021 0.271 0.031 4.592 0.031 8.916s-0.009 8.652-0.030 8.924c-0.098 1.245-0.315 2.104-0.743 2.986-0.851 1.755-2.415 3.035-4.303 3.522-0.685 0.177-1.304 0.26-2.371 0.31-0.381 0.019-4.361 0.024-8.342 0.024s-7.959-0.012-8.349-0.029c-0.921-0.044-1.639-0.136-2.288-0.303-1.876-0.485-3.469-1.784-4.303-3.515-0.436-0.904-0.642-1.731-0.751-3.045-0.031-0.373-0.039-2.296-0.039-8.87 0-2.215-0.002-3.866 0-5.121 0.006-3.764 0.037-3.915 0.144-4.652 0.219-1.518 0.825-2.795 1.825-3.833 0.549-0.569 1.105-0.975 1.811-1.326 0.915-0.456 1.756-0.668 3.106-0.781 0.374-0.031 2.298-0.038 8.878-0.038h5.13zM15.999 4.364v0c-3.159 0-3.555 0.014-4.796 0.070-1.239 0.057-2.084 0.253-2.824 0.541-0.765 0.297-1.415 0.695-2.061 1.342s-1.045 1.296-1.343 2.061c-0.288 0.74-0.485 1.586-0.541 2.824-0.056 1.241-0.070 1.638-0.070 4.798s0.014 3.556 0.070 4.797c0.057 1.239 0.253 2.084 0.541 2.824 0.297 0.765 0.695 1.415 1.342 2.061s1.296 1.046 2.061 1.343c0.74 0.288 1.586 0.484 2.825 0.541 1.241 0.056 1.638 0.070 4.798 0.070s3.556-0.014 4.797-0.070c1.239-0.057 2.085-0.253 2.826-0.541 0.765-0.297 1.413-0.696 2.060-1.343s1.045-1.296 1.343-2.061c0.286-0.74 0.482-1.586 0.541-2.824 0.056-1.241 0.070-1.637 0.070-4.797s-0.015-3.557-0.070-4.798c-0.058-1.239-0.255-2.084-0.541-2.824-0.298-0.765-0.696-1.415-1.343-2.061s-1.295-1.045-2.061-1.342c-0.742-0.288-1.588-0.484-2.827-0.541-1.241-0.056-1.636-0.070-4.796-0.070zM14.957 6.461c0.31-0 0.655 0 1.044 0 3.107 0 3.475 0.011 4.702 0.067 1.135 0.052 1.75 0.241 2.16 0.401 0.543 0.211 0.93 0.463 1.337 0.87s0.659 0.795 0.871 1.338c0.159 0.41 0.349 1.025 0.401 2.16 0.056 1.227 0.068 1.595 0.068 4.701s-0.012 3.474-0.068 4.701c-0.052 1.135-0.241 1.75-0.401 2.16-0.211 0.543-0.463 0.93-0.871 1.337s-0.794 0.659-1.337 0.87c-0.41 0.16-1.026 0.349-2.16 0.401-1.227 0.056-1.595 0.068-4.702 0.068s-3.475-0.012-4.702-0.068c-1.135-0.052-1.75-0.242-2.161-0.401-0.543-0.211-0.931-0.463-1.338-0.87s-0.659-0.794-0.871-1.337c-0.159-0.41-0.349-1.025-0.401-2.16-0.056-1.227-0.067-1.595-0.067-4.703s0.011-3.474 0.067-4.701c0.052-1.135 0.241-1.75 0.401-2.16 0.211-0.543 0.463-0.931 0.871-1.338s0.795-0.659 1.338-0.871c0.41-0.16 1.026-0.349 2.161-0.401 1.073-0.048 1.489-0.063 3.658-0.065v0.003zM16.001 10.024c-3.3 0-5.976 2.676-5.976 5.976s2.676 5.975 5.976 5.975c3.3 0 5.975-2.674 5.975-5.975s-2.675-5.976-5.975-5.976zM16.001 12.121c2.142 0 3.879 1.736 3.879 3.879s-1.737 3.879-3.879 3.879c-2.142 0-3.879-1.737-3.879-3.879s1.736-3.879 3.879-3.879zM22.212 8.393c-0.771 0-1.396 0.625-1.396 1.396s0.625 1.396 1.396 1.396 1.396-0.625 1.396-1.396c0-0.771-0.625-1.396-1.396-1.396v0.001z"></path> </svg></span></a></div></div></div> </div> </div> </div> </div> </div> <div class="site-main-header-wrap site-header-row-container site-header-focus-item site-header-row-layout-standard kadence-sticky-header" data-section="kadence_customizer_header_main" data-reveal-scroll-up="false" data-shrink="false"> <div class="site-header-row-container-inner"> <div class="site-container"> <div class="site-main-header-inner-wrap site-header-row site-header-row-has-sides site-header-row-no-center"> <div class="site-header-main-section-left site-header-section site-header-section-left"> <div class="site-header-item site-header-focus-item" data-section="title_tagline"> <div class="site-branding branding-layout-standard site-brand-logo-only"><a class="brand has-logo-image" href="https://raganconsulting.com/" rel="home"><img width="250" height="103" src="https://raganconsulting.com/wp-content/uploads/2024/07/rcg-white-yellow-logo-250.png" class="custom-logo" alt="Corporate Communications Consultants | Internal Comms | Public Affairs | Ragan Consulting Group" decoding="async" /></a></div></div> </div> <div class="site-header-main-section-right site-header-section site-header-section-right"> <div class="site-header-item site-header-focus-item site-header-item-main-navigation header-navigation-layout-stretch-false header-navigation-layout-fill-stretch-false" data-section="kadence_customizer_primary_navigation"> <nav id="site-navigation" class="main-navigation header-navigation nav--toggle-sub header-navigation-style-standard header-navigation-dropdown-animation-fade" role="navigation" aria-label="Primary Navigation"> <div class="primary-menu-container header-menu-container"> <ul id="primary-menu" class="menu"><li id="menu-item-495" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-495"><a href="https://raganconsulting.com/what-we-do/"><span class="nav-drop-title-wrap">What We Do<span class="dropdown-nav-toggle"><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-down-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><title>Expand</title><path d="M5.293 9.707l6 6c0.391 0.391 1.024 0.391 1.414 0l6-6c0.391-0.391 0.391-1.024 0-1.414s-1.024-0.391-1.414 0l-5.293 5.293-5.293-5.293c-0.391-0.391-1.024-0.391-1.414 0s-0.391 1.024 0 1.414z"></path> </svg></span></span></span></a> <ul class="sub-menu"> <li id="menu-item-736" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-736"><a href="https://raganconsulting.com/what-we-do/assess/">Assess</a></li> <li id="menu-item-735" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-735"><a href="https://raganconsulting.com/what-we-do/consult/">Consult</a></li> <li id="menu-item-734" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-734"><a href="https://raganconsulting.com/what-we-do/train/">Train</a></li> <li id="menu-item-2978" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2978"><a href="https://raganconsulting.com/book-a-speaker/">Book a Speaker</a></li> <li id="menu-item-2979" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2979"><a href="https://raganconsulting.com/build-better-writers/">Build Better Writers</a></li> <li id="menu-item-4429" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4429"><a href="https://raganconsulting.com/what-we-do/">See All</a></li> </ul> </li> <li id="menu-item-416" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-416"><a href="https://raganconsulting.com/who-are-we/">Who We Are</a></li> <li id="menu-item-731" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-731"><a href="https://raganconsulting.com/newsroom/">Newsroom</a></li> <li id="menu-item-2724" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2724"><a href="https://raganconsulting.com/downloads/">Downloads</a></li> <li id="menu-item-2572" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2572"><a href="https://raganconsulting.com/client-work/">Client Work</a></li> <li id="menu-item-2575" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2575"><a href="https://raganconsulting.com/careers/">Careers</a></li> </ul> </div> </nav> </div> <div class="site-header-item site-header-focus-item" data-section="kadence_customizer_header_button"> <div class="header-button-wrap"><div class="header-button-inner-wrap"><a href="/contact-us/" target="_self" class="button header-button button-size-medium button-style-filled">Contact Us</a></div></div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="mobile-header" class="site-mobile-header-wrap"> <div class="site-header-inner-wrap"> <div class="site-header-upper-wrap"> <div class="site-header-upper-inner-wrap"> <div class="site-main-header-wrap site-header-focus-item site-header-row-layout-standard site-header-row-tablet-layout-default site-header-row-mobile-layout-default "> <div class="site-header-row-container-inner"> <div class="site-container"> <div class="site-main-header-inner-wrap site-header-row site-header-row-has-sides site-header-row-no-center"> <div class="site-header-main-section-left site-header-section site-header-section-left"> <div class="site-header-item site-header-focus-item" data-section="title_tagline"> <div class="site-branding mobile-site-branding branding-layout-standard branding-tablet-layout-inherit site-brand-logo-only branding-mobile-layout-inherit"><a class="brand has-logo-image" href="https://raganconsulting.com/" rel="home"><img width="250" height="103" src="https://raganconsulting.com/wp-content/uploads/2024/07/rcg-white-yellow-logo-250.png" class="custom-logo" alt="Corporate Communications Consultants | Internal Comms | Public Affairs | Ragan Consulting Group" decoding="async" /></a></div></div> </div> <div class="site-header-main-section-right site-header-section site-header-section-right"> <div class="site-header-item site-header-focus-item site-header-item-navgation-popup-toggle" data-section="kadence_customizer_mobile_trigger"> <div class="mobile-toggle-open-container"> <button id="mobile-toggle" class="menu-toggle-open drawer-toggle menu-toggle-style-default" aria-label="Open menu" data-toggle-target="#mobile-drawer" data-toggle-body-class="showing-popup-drawer-from-right" aria-expanded="false" data-set-focus=".menu-toggle-close" > <span class="menu-toggle-icon"><span class="kadence-svg-iconset"><svg aria-hidden="true" class="kadence-svg-icon kadence-menu-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><title>Toggle Menu</title><path d="M3 13h18c0.552 0 1-0.448 1-1s-0.448-1-1-1h-18c-0.552 0-1 0.448-1 1s0.448 1 1 1zM3 7h18c0.552 0 1-0.448 1-1s-0.448-1-1-1h-18c-0.552 0-1 0.448-1 1s0.448 1 1 1zM3 19h18c0.552 0 1-0.448 1-1s-0.448-1-1-1h-18c-0.552 0-1 0.448-1 1s0.448 1 1 1z"></path> </svg></span></span> </button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </header> <div id="inner-wrap" class="wrap kt-clear"> <div id="primary" class="content-area"> <div class="content-container site-container"> <main id="main" class="site-main" role="main"> <div class="content-wrap"> <div class="post-thumbnail article-post-thumbnail kadence-thumbnail-position-above kadence-thumbnail-ratio-9-16"> <div class="post-thumbnail-inner"> <img width="1280" height="720" src="https://raganconsulting.com/wp-content/uploads/2024/11/McPhee-Hofstra-2a.webp" class="post-top-featured wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://raganconsulting.com/wp-content/uploads/2024/11/McPhee-Hofstra-2a.webp 1280w, https://raganconsulting.com/wp-content/uploads/2024/11/McPhee-Hofstra-2a-300x169.webp 300w, https://raganconsulting.com/wp-content/uploads/2024/11/McPhee-Hofstra-2a-1024x576.webp 1024w, https://raganconsulting.com/wp-content/uploads/2024/11/McPhee-Hofstra-2a-768x432.webp 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> <div class="article-post-thumbnail-caption content-bg">Nonfiction writer John McPhee looks like he’s in a boxing pose as he talks about story structure while discussing “Draft No. 4” during an appearance in 2017. <a>(Hofstra University/YouTube)</a></div> <article id="post-4368" class="entry content-bg single-entry post-4368 post type-post status-publish format-standard has-post-thumbnail hentry category-train tag-brand-journalism tag-writing-editing-and-storytelling"> <div class="entry-content-wrap"> <header class="entry-header post-title title-align-left title-tablet-align-inherit title-mobile-align-inherit"> <h1 class="entry-title">How to Make Your Writing Like a Flashlight</h1><div class="title-entry-excerpt"> <p>9 Lessons from The New Yorker staff writer John McPhee</p> </div> <div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="meta-label">By</span><span class="author vcard"><a class="url fn n" href="https://raganconsulting.com/author/tom/">Tom Corfman</a></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2024-11-18T00:00:00-06:00">November 18, 2024</time><time class="updated" datetime="2025-01-30T10:55:32-06:00">January 30, 2025</time> </span> </div> </header> <div class="entry-content single-content"> <p> John McPhee wrote four drafts of “Assembling California,” his 303-page story about the geology of the Golden State, published more than 30 years ago.</p> <p>“That four-to-one ratio in writing time—first draft versus the other drafts combined—has for me been consistent in projects of any length, even if the first draft takes only a few days or weeks,” he recalls.</p> <p>Thus, the title of “<a href="https://www.amazon.com/Draft-No-4-Writing-Process-ebook/dp/B06X18NHC1/ref=sr_1_1?crid=2YAATTF9XB6KY&dib=eyJ2IjoiMSJ9.olwuvI0rQWnZSf5GtoyQuRmU76JPwZcnIkWfR0QvfKRfY912tIJnZ95uDAadXCF4gRiohgmOCeIT8Z5A8z2M-OYwoCndtmCmDC4a6HH7cLHyxetgmAq3qakFJNby7-YC15Fl4mx99zoamf4C7LYleEgQlYmBhjyMB-4C97DY8uDYZh5W78EVPmumpGAPCnUBtkKRbJjcBNa-R_nTG8Gfjzo3fWPrQ3R6dJM7e9J3JUs.wvFagPfZHD18lyqUoQ43-59oXQJSbhckaEqley0LsB0&dib_tag=se&keywords=Draft+no+4&qid=1731606871&sprefix=draft+no+4%2Caps%2C141&sr=8-1">Draft No. 4: On the Writing Process</a>,” a collection of essays published in 2017 that I recently stumbled upon on the way to something else.</p> <p>McPhee, 93, might seem to be an unlikely source of advice for many writers because of his unique career. He joined The New Yorker in 1963 where he turned in stories that were tens of thousands of words long. Considered a pioneer in creative nonfiction, many of those magazine pieces were revised and published as books. He’s written 34 of them.</p> <p>He’s a meticulous reporter who has tackled a wide range of subjects, but is particularly adept at explaining technical topics such as aeronautical engineering, the environment and geology, for which he <a href="https://www.pulitzer.org/winners/john-mcphee">won the Pulitzer Prize in 1999</a>.</p> <p>Yet he’s also taught writing at Princeton University since 1975, and that experience imbues Draft No. 4. He illustrates his points with excerpts from his work so that the reader can see his thinking in action―or writing.</p> <p>We’ve highlighted just nine of the many lessons the book contains:</p> <p><strong>1. Write and revise.</strong> Most corporate communicators and journalists would love to have the time to write four drafts of anything, a luxury McPhee has enjoyed and appreciates. Yet he would agree that even a second draft can help.</p> <p>“The essence of the process is revision,” he writes. “The adulating portrait of the perfect writer who never blots a line comes Express Mail from fairyland.”</p> <p>The <a href="https://raganconsulting.com/how-to-write-better-by-reading/">value of rewriting</a> is one of McPhee’s many lessons that we too offer during the workshops and one-on-one editing sessions of our Build Better Writers program.</p> <p><strong>2. Personalize the story.</strong> Too often corporate communicators write about policies and procedures. “The solution: Write about people,” <a href="https://raganconsulting.com/5-problems-facing-external-communication-teams/">we’ve written before</a>.</p> <p>McPhee began his career writing profiles at Time, which he joined in 1957. Early in his career at The New Yorker, to emphasize the importance of character, he put a piece of paper on a wall with “ABC/D” in large block letters. Each letter would be a person in the story, with “D” the main character.”</p> <p>“The letters represented the structure of a piece of writing, and when I put them on the wall I had no idea what the theme would be or who might be A or B or C, let alone the denominator D,” he wrote. “They would be real people, certainly, and they would meet in real places, but everything else was initially abstract.”</p> <p>Such a formula may seem simplistic, but it underscores a key insight: Your story may not have four characters, but it must have at least one.</p> <p><strong>3. The first sentence. </strong>“The lead—like the title—should be a flashlight that shines down into the story,” McPhee writes. “A lead is a promise. It promises that the piece of writing is going to be like this. If it is not going to be so, don’t use the lead.”</p> <p>Features and news stories <a href="https://raganconsulting.com/how-to-write-a-good-feature-story-for-corporate-communications/">will start differently</a>, but the purpose is the same.</p> <p>“A good lede or opener should give readers a running head start,” <a href="https://raganconsulting.com/writing-lessons-from-2023-pulitzer-winners/">we’ve written before</a>.</p> <p><strong>4. Write the lede.</strong> Before writers start work, we recommend a <a href="https://raganconsulting.com/why-corporate-communicators-should-be-news-editors/">story pitch memo</a>, which has the first draft of a headline, first sentence, as well as graphic and photo ideas. Answer the question: Why should the audience care?</p> <p>“Often, after you have reviewed your notes many times and thought through your material, it is difficult to frame much of a structure until you write a lead,” McPhee writes. “Writing a successful lead, in other words, can illuminate the structure problem for you and cause you to see the piece whole…. I would go so far as to suggest that you should always write your lead (redoing it and polishing it until you are satisfied that it will serve) before you go at the big pile of raw material and sort it into a structure.”</p> <p><strong>5. Write the headline.</strong> “The title is an integral part of a piece of writing, and one of the most important parts, and ought not to be written by anyone but the writer of what follows the title,” McPhee writes.</p> <p>Readers prefer <a href="https://raganconsulting.com/7-tips-to-write-headlines-with-washington-post-examples/">headlines that are simple but engaging</a>. <a href="https://raganconsulting.com/how-to-write-better-headlines-ledes-first-sentences/">No easy task</a>.</p> <p><strong>6. Write crap.</strong> McPhee writes grimly about the anxiety sometimes induced by writing.</p> <p>Before one project, he laid on a picnic bench in his backyard for two weeks, “fighting fear and panic, because I had no idea where or how to begin a piece of writing,” he writes.</p> <p>We have a tip for the Pulitzer Prize winner and others who suffer from writer’s block. The CRAP method: Craft Really Awful Prose.</p> <p>“Free yourself from the bonds of perfection!” <a href="https://raganconsulting.com/how-to-learn-to-write-quickly-and-well/">my colleague Jim Ylisela has written</a>. “When you write a draft ― even a lousy one ― you are so much closer to the finish line.”</p> <p><strong>7. Be a better reporter.</strong> We often find that “problems in writing stem from holes in the reporting,” as <a href="https://raganconsulting.com/writing-tips-from-cs-lewis/">we’ve written before</a>. “We resort to adjectives because we don’t have the details, the color we need to paint a picture.”</p> <p>In his writing classes, McPhee writes this mantra on the chalkboard, “A Thousand Details Add Up to One Impression.”</p> <p>“It’s actually a quote from Cary Grant,” McPhee writes. “Its implication is that few (if any) details are individually essential, while the details collectively are absolutely essential. What to include, what to leave out. Those thoughts are with you from the start.”</p> <p><strong>8. Box them in. </strong>As he’s writing and revising, McPhee puts boxes around any word that’s not quite right or could be better.</p> <p>“While the word inside the box may be perfectly O.K., there is likely to be an even better word for this situation, a word right smack on the button, and why don’t you try to find such a word?” he writes. “If none occurs, don’t linger; keep reading and drawing boxes, and later revisit them one by one.”</p> <p>We might include this tip in an update to our “<a href="https://raganconsulting.com/resource/checklist-how-to-edit-your-own-stories/?oly_enc_id=8131J0715401G5C">Self-Editor Checklist</a>.”</p> <p><strong>9. Check the definition.</strong> Microsoft Word users are accustomed to right-clicking on words to find synonyms, a practice that McPhee would disapprove of.</p> <p>“I spend a great deal more time looking up words I know than words I have never heard of—at least ninety-nine to one,” McPhee writes. “The dictionary definitions of words you are trying to replace are far more likely to help you out than a scattershot wad from a thesaurus.”</p> <p>We agree, but <a href="https://www.merriam-webster.com/wordplay/rogets-thesaurus">Peter Mark Roget</a> might have balked.</p> <p>We enjoy reading books by writers about writing to see how our tips, tricks and teachings compare with theirs. Why do writers write these books?</p> <p>“Perhaps writers wax about craft because it’s the easiest part of writing to talk about,” Parul Sehgal, now a staff writer with The New Yorker, wrote in a <a href="https://www.nytimes.com/2017/09/13/books/review-draft-no-4-john-mcphee.html">review of Draft No. 4</a>.</p> <p><em>Tom Corfman is a senior consultant with Ragan Consulting Group who began reading The New Yorker in elementary school</em><em>―for the cartoons.</em></p> <p><em><a href="https://raganconsulting.com/contact-us/" data-type="page" data-id="982" target="_blank" rel="noreferrer noopener">Contact our client team</a> to learn more about how we can help you with your communications. Follow RCG on </em><a href="https://www.linkedin.com/company/ragan-consulting-group/" target="_blank" rel="noreferrer noopener"><em>LinkedIn </em></a><em>and subscribe to our </em><a href="https://raganconsulting.com/news-letter-sign-up/" data-type="page" data-id="3136" target="_blank" rel="noreferrer noopener"><em>weekly newsletter here.</em></a></p> <p></p> </div> </div> </article> <div class="entry-related alignfull entry-related-style-wide"> <div class="entry-related-inner content-container site-container"> <div class="entry-related-inner-content alignwide"> <h2 class="entry-related-title">Similar Posts</h2> <div class="entry-related-carousel kadence-slide-init splide" data-columns-xxl="3" data-columns-xl="3" data-columns-md="3" data-columns-sm="2" data-columns-xs="2" data-columns-ss="1" data-slider-anim-speed="400" data-slider-scroll="1" data-slider-dots="true" data-slider-arrows="true" data-slider-hover-pause="false" data-slider-auto="false" data-slider-speed="7000" data-slider-gutter="40" data-slider-loop="true" data-slider-next-label="Next" data-slider-slide-label="Posts" data-slider-prev-label="Previous"> <div class="splide__track"> <div class="splide__list grid-cols grid-sm-col-2 grid-lg-col-3"> <div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-4319 post type-post status-publish format-standard has-post-thumbnail hentry category-assess category-consult category-train"> <a class="post-thumbnail kadence-thumbnail-ratio-2-3" href="https://raganconsulting.com/4-bad-habits-corporate-communicators-must-break/"> <div class="post-thumbnail-inner"> <img width="768" height="514" src="https://raganconsulting.com/wp-content/uploads/2023/11/thanksgiving-turkey-presentation-at-the-white-house-24d4fb-NARA-768x514.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="4 Bad Habits Corporate Communicators Must Break" decoding="async" srcset="https://raganconsulting.com/wp-content/uploads/2023/11/thanksgiving-turkey-presentation-at-the-white-house-24d4fb-NARA-768x514.webp 768w, https://raganconsulting.com/wp-content/uploads/2023/11/thanksgiving-turkey-presentation-at-the-white-house-24d4fb-NARA-300x201.webp 300w, https://raganconsulting.com/wp-content/uploads/2023/11/thanksgiving-turkey-presentation-at-the-white-house-24d4fb-NARA.webp 1024w" sizes="(max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://raganconsulting.com/category/assess/" rel="tag">Assess</a> | <a href="https://raganconsulting.com/category/consult/" rel="tag">Consult</a> | <a href="https://raganconsulting.com/category/train/" rel="tag">Train</a> </span> </div> <h3 class="entry-title"><a href="https://raganconsulting.com/4-bad-habits-corporate-communicators-must-break/" rel="bookmark">4 Bad Habits Corporate Communicators Must Break</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-on"> <time class="entry-date published" datetime="2023-11-20T00:00:00-06:00">November 20, 2023</time><time class="updated" datetime="2025-01-30T10:55:36-06:00">January 30, 2025</time> </span> </div> </header> <div class="entry-summary"> <p>And how you can stop doing them and get around, ‘We’ve always done it this way’</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://raganconsulting.com/4-bad-habits-corporate-communicators-must-break/" class="post-more-link"> Read More<span class="screen-reader-text"> 4 Bad Habits Corporate Communicators Must Break</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div> </footer> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-4274 post type-post status-publish format-standard has-post-thumbnail hentry category-train tag-brand-journalism tag-writing-editing-and-storytelling"> <a class="post-thumbnail kadence-thumbnail-ratio-2-3" href="https://raganconsulting.com/take-advantage-of-climate-change-sec-regulations/"> <div class="post-thumbnail-inner"> <img width="768" height="319" src="https://raganconsulting.com/wp-content/uploads/2023/01/russians-2-768x319.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="The Regulations are Coming! The Regulations are Coming!" decoding="async" srcset="https://raganconsulting.com/wp-content/uploads/2023/01/russians-2-768x319.webp 768w, https://raganconsulting.com/wp-content/uploads/2023/01/russians-2-300x125.webp 300w, https://raganconsulting.com/wp-content/uploads/2023/01/russians-2-1024x426.webp 1024w, https://raganconsulting.com/wp-content/uploads/2023/01/russians-2-1536x638.webp 1536w, https://raganconsulting.com/wp-content/uploads/2023/01/russians-2.webp 1920w" sizes="(max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://raganconsulting.com/category/train/" rel="tag">Train</a> </span> </div> <h3 class="entry-title"><a href="https://raganconsulting.com/take-advantage-of-climate-change-sec-regulations/" rel="bookmark">The Regulations are Coming! The Regulations are Coming!</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-on"> <time class="entry-date published" datetime="2023-01-23T00:00:00-06:00">January 23, 2023</time><time class="updated" datetime="2025-01-30T10:55:58-06:00">January 30, 2025</time> </span> </div> </header> <div class="entry-summary"> <p>The SEC’s new climate-change rules will require more disclosure. That’s a good thing for communicators.</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://raganconsulting.com/take-advantage-of-climate-change-sec-regulations/" class="post-more-link"> Read More<span class="screen-reader-text"> The Regulations are Coming! The Regulations are Coming!</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div> </footer> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-4315 post type-post status-publish format-standard has-post-thumbnail hentry category-assess category-consult category-train"> <a class="post-thumbnail kadence-thumbnail-ratio-2-3" href="https://raganconsulting.com/managers-barriers-to-effective-internal-communications-2/"> <div class="post-thumbnail-inner"> <img width="768" height="432" src="https://raganconsulting.com/wp-content/uploads/2023/10/Sidney-from-trailer-Hulu-768x432.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="What Communication Barriers Do Your Managers Face? Take Our Quiz" decoding="async" loading="lazy" srcset="https://raganconsulting.com/wp-content/uploads/2023/10/Sidney-from-trailer-Hulu-768x432.webp 768w, https://raganconsulting.com/wp-content/uploads/2023/10/Sidney-from-trailer-Hulu-300x169.webp 300w, https://raganconsulting.com/wp-content/uploads/2023/10/Sidney-from-trailer-Hulu-1024x576.webp 1024w, https://raganconsulting.com/wp-content/uploads/2023/10/Sidney-from-trailer-Hulu-1536x864.webp 1536w, https://raganconsulting.com/wp-content/uploads/2023/10/Sidney-from-trailer-Hulu.webp 1920w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://raganconsulting.com/category/assess/" rel="tag">Assess</a> | <a href="https://raganconsulting.com/category/consult/" rel="tag">Consult</a> | <a href="https://raganconsulting.com/category/train/" rel="tag">Train</a> </span> </div> <h3 class="entry-title"><a href="https://raganconsulting.com/managers-barriers-to-effective-internal-communications-2/" rel="bookmark">What Communication Barriers Do Your Managers Face? Take Our Quiz</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-on"> <time class="entry-date published" datetime="2023-10-23T00:00:00-05:00">October 23, 2023</time><time class="updated" datetime="2025-02-19T10:24:25-06:00">February 19, 2025</time> </span> </div> </header> <div class="entry-summary"> <p>Managers are crucial to employee engagement and retention, but too many obstacles can get in their way.</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://raganconsulting.com/managers-barriers-to-effective-internal-communications-2/" class="post-more-link"> Read More<span class="screen-reader-text"> What Communication Barriers Do Your Managers Face? Take Our Quiz</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div> </footer> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-4342 post type-post status-publish format-standard has-post-thumbnail hentry category-assess category-consult category-train tag-brand-journalism tag-pr-and-media-relations tag-writing-editing-and-storytelling"> <a class="post-thumbnail kadence-thumbnail-ratio-2-3" href="https://raganconsulting.com/wall-street-journal-podcast-story-structure/"> <div class="post-thumbnail-inner"> <img width="600" height="298" src="https://raganconsulting.com/wp-content/uploads/2024/05/Joan-Didion-4b-600x298-1.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="How to Think Like a Storyteller" decoding="async" loading="lazy" srcset="https://raganconsulting.com/wp-content/uploads/2024/05/Joan-Didion-4b-600x298-1.webp 600w, https://raganconsulting.com/wp-content/uploads/2024/05/Joan-Didion-4b-600x298-1-300x149.webp 300w" sizes="auto, (max-width: 600px) 100vw, 600px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://raganconsulting.com/category/assess/" rel="tag">Assess</a> | <a href="https://raganconsulting.com/category/consult/" rel="tag">Consult</a> | <a href="https://raganconsulting.com/category/train/" rel="tag">Train</a> </span> </div> <h3 class="entry-title"><a href="https://raganconsulting.com/wall-street-journal-podcast-story-structure/" rel="bookmark">How to Think Like a Storyteller</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-on"> <time class="entry-date published" datetime="2024-05-04T00:00:00-05:00">May 4, 2024</time><time class="updated" datetime="2025-01-30T10:55:33-06:00">January 30, 2025</time> </span> </div> </header> <div class="entry-summary"> <p>Six lessons from </em>The Wall Street Journal</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://raganconsulting.com/wall-street-journal-podcast-story-structure/" class="post-more-link"> Read More<span class="screen-reader-text"> How to Think Like a Storyteller</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div> </footer> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-4244 post type-post status-publish format-standard has-post-thumbnail hentry category-consult tag-writing-editing-and-storytelling"> <a class="post-thumbnail kadence-thumbnail-ratio-2-3" href="https://raganconsulting.com/how-to-get-started-on-esg-reporting/"> <div class="post-thumbnail-inner"> <img width="768" height="624" src="https://raganconsulting.com/wp-content/uploads/2022/06/1261px-Taos_County_New_Mexico._One_room_school_at_Versylvania_is_a_converted_two_room_dwelling._Of_15_pu_._._._-_NARA_-_521989-768x624.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="Use the 3 R’s to Get Started on ESG Communications" decoding="async" loading="lazy" srcset="https://raganconsulting.com/wp-content/uploads/2022/06/1261px-Taos_County_New_Mexico._One_room_school_at_Versylvania_is_a_converted_two_room_dwelling._Of_15_pu_._._._-_NARA_-_521989-768x624.webp 768w, https://raganconsulting.com/wp-content/uploads/2022/06/1261px-Taos_County_New_Mexico._One_room_school_at_Versylvania_is_a_converted_two_room_dwelling._Of_15_pu_._._._-_NARA_-_521989-300x244.webp 300w, https://raganconsulting.com/wp-content/uploads/2022/06/1261px-Taos_County_New_Mexico._One_room_school_at_Versylvania_is_a_converted_two_room_dwelling._Of_15_pu_._._._-_NARA_-_521989-1024x832.webp 1024w, https://raganconsulting.com/wp-content/uploads/2022/06/1261px-Taos_County_New_Mexico._One_room_school_at_Versylvania_is_a_converted_two_room_dwelling._Of_15_pu_._._._-_NARA_-_521989-1536x1247.webp 1536w, https://raganconsulting.com/wp-content/uploads/2022/06/1261px-Taos_County_New_Mexico._One_room_school_at_Versylvania_is_a_converted_two_room_dwelling._Of_15_pu_._._._-_NARA_-_521989-2048x1663.webp 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://raganconsulting.com/category/consult/" rel="tag">Consult</a> </span> </div> <h3 class="entry-title"><a href="https://raganconsulting.com/how-to-get-started-on-esg-reporting/" rel="bookmark">Use the 3 R’s to Get Started on ESG Communications</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-on"> <time class="entry-date published" datetime="2022-06-13T00:00:00-05:00">June 13, 2022</time><time class="updated" datetime="2025-01-30T10:55:59-06:00">January 30, 2025</time> </span> </div> </header> <div class="entry-summary"> <p>Go back to basics to make Environmental, Social and Governance integral to your organizational communications.</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://raganconsulting.com/how-to-get-started-on-esg-reporting/" class="post-more-link"> Read More<span class="screen-reader-text"> Use the 3 R’s to Get Started on ESG Communications</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div> </footer> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-4291 post type-post status-publish format-standard has-post-thumbnail hentry category-assess category-consult category-train"> <a class="post-thumbnail kadence-thumbnail-ratio-2-3" href="https://raganconsulting.com/tips-on-brand-journalism-external-communications/"> <div class="post-thumbnail-inner"> <img width="768" height="381" src="https://raganconsulting.com/wp-content/uploads/2024/12/home-page-3-800x397-1-768x381.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="7 Takeaways for Brand Journalists" decoding="async" loading="lazy" srcset="https://raganconsulting.com/wp-content/uploads/2024/12/home-page-3-800x397-1-768x381.webp 768w, https://raganconsulting.com/wp-content/uploads/2024/12/home-page-3-800x397-1-300x149.webp 300w, https://raganconsulting.com/wp-content/uploads/2024/12/home-page-3-800x397-1.webp 800w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <div class="entry-taxonomies"> <span class="category-links term-links category-style-normal"> <a href="https://raganconsulting.com/category/assess/" rel="tag">Assess</a> | <a href="https://raganconsulting.com/category/consult/" rel="tag">Consult</a> | <a href="https://raganconsulting.com/category/train/" rel="tag">Train</a> </span> </div> <h3 class="entry-title"><a href="https://raganconsulting.com/tips-on-brand-journalism-external-communications/" rel="bookmark">7 Takeaways for Brand Journalists</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-on"> <time class="entry-date published" datetime="2023-05-15T00:00:00-05:00">May 15, 2023</time><time class="updated" datetime="2025-01-30T10:55:38-06:00">January 30, 2025</time> </span> </div> </header> <div class="entry-summary"> <p>[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_color=”” video_preview_image=”” border_color=”” border_style=”solid” padding_top=”” padding_bottom=”” padding_left=”” padding_right=”” admin_toggled=”no”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”…</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://raganconsulting.com/tips-on-brand-journalism-external-communications/" class="post-more-link"> Read More<span class="screen-reader-text"> 7 Takeaways for Brand Journalists</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div> </footer> </div> </article> </div> </div> </div> </div> </div> </div> </div> </div> </main> </div> </div> </div> <footer id="colophon" class="site-footer" role="contentinfo"> <div class="site-footer-wrap"> <div class="site-middle-footer-wrap site-footer-row-container site-footer-focus-item site-footer-row-layout-standard site-footer-row-tablet-layout-default site-footer-row-mobile-layout-default" data-section="kadence_customizer_footer_middle"> <div class="site-footer-row-container-inner"> <div class="site-container"> <div class="site-middle-footer-inner-wrap site-footer-row site-footer-row-columns-3 site-footer-row-column-layout-equal site-footer-row-tablet-column-layout-default site-footer-row-mobile-column-layout-row ft-ro-dir-row ft-ro-collapse-normal ft-ro-t-dir-default ft-ro-m-dir-default ft-ro-lstyle-plain"> <div class="site-footer-middle-section-1 site-footer-section footer-section-inner-items-1"> <div class="footer-widget-area widget-area site-footer-focus-item footer-widget1 content-align-default content-tablet-align-default content-mobile-align-default content-valign-default content-tablet-valign-default content-mobile-valign-default" data-section="sidebar-widgets-footer1"> <div class="footer-widget-area-inner site-info-inner"> <section id="block-7" class="widget widget_block"><style id='kadence-blocks-advancedheading-inline-css'> .wp-block-kadence-advancedheading mark{background:transparent;border-style:solid;border-width:0}.wp-block-kadence-advancedheading mark.kt-highlight{color:#f76a0c;}.kb-adv-heading-icon{display: inline-flex;justify-content: center;align-items: center;} .is-layout-constrained > .kb-advanced-heading-link {display: block;}.single-content .kadence-advanced-heading-wrapper h1, .single-content .kadence-advanced-heading-wrapper h2, .single-content .kadence-advanced-heading-wrapper h3, .single-content .kadence-advanced-heading-wrapper h4, .single-content .kadence-advanced-heading-wrapper h5, .single-content .kadence-advanced-heading-wrapper h6 {margin: 1.5em 0 .5em;}.single-content .kadence-advanced-heading-wrapper+* { margin-top:0;} </style> <style>.wp-block-kadence-advancedheading.kt-adv-headingblock-7_046b62-0a, .wp-block-kadence-advancedheading.kt-adv-headingblock-7_046b62-0a[data-kb-block="kb-adv-headingblock-7_046b62-0a"]{font-size:var(--global-kb-font-size-xl, 3rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headingblock-7_046b62-0a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headingblock-7_046b62-0a[data-kb-block="kb-adv-headingblock-7_046b62-0a"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}</style> <h3 class="kt-adv-headingblock-7_046b62-0a wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color" data-kb-block="kb-adv-headingblock-7_046b62-0a">Stories Rule!</h3> </section><section id="block-8" class="widget widget_block widget_media_image"> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="200" height="42" src="https://raganconsulting.com/wp-content/uploads/2024/12/Rcg-Chat-Underline-200x42-1.webp" alt="" class="wp-image-5072"/></figure> </section><section id="block-9" class="widget widget_block"><style>.wp-block-kadence-advancedheading.kt-adv-headingblock-9_35cdc9-95, .wp-block-kadence-advancedheading.kt-adv-headingblock-9_35cdc9-95[data-kb-block="kb-adv-headingblock-9_35cdc9-95"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headingblock-9_35cdc9-95 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headingblock-9_35cdc9-95[data-kb-block="kb-adv-headingblock-9_35cdc9-95"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}</style> <h4 class="kt-adv-headingblock-9_35cdc9-95 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color" data-kb-block="kb-adv-headingblock-9_35cdc9-95">Let us help you find, tell and share yours.</h4> </section> </div> </div> </div> <div class="site-footer-middle-section-2 site-footer-section footer-section-inner-items-1"> <div class="footer-widget-area widget-area site-footer-focus-item footer-widget2 content-align-left content-tablet-align-default content-mobile-align-default content-valign-default content-tablet-valign-default content-mobile-valign-default" data-section="sidebar-widgets-footer2"> <div class="footer-widget-area-inner site-info-inner"> <section id="block-10" class="widget widget_block"><link rel='stylesheet' id='kadence-blocks-column-css' href='https://raganconsulting.com/wp-content/plugins/kadence-blocks/dist/style-blocks-column.css?ver=3.4.9' media='all' /> <style>.kadence-column2d3382-79 > .kt-inside-inner-col{display:flex;}.kadence-column2d3382-79 > .kt-inside-inner-col,.kadence-column2d3382-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2d3382-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2d3382-79 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column2d3382-79 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2d3382-79 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2d3382-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2d3382-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2d3382-79{position:relative;}@media all and (max-width: 1024px){.kadence-column2d3382-79 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kadence-column2d3382-79 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}</style> <div class="wp-block-kadence-column kadence-column2d3382-79"><div class="kt-inside-inner-col"><div class="widget widget_nav_menu"><h2 class="widgettitle">Quick Links</h2><div class="menu-footer-menu-container"><ul id="menu-footer-menu" class="menu"><li id="menu-item-757" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-757"><a href="https://raganconsulting.com/what-we-do/">What We Do</a></li> <li id="menu-item-758" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-758"><a href="https://raganconsulting.com/who-are-we/">Who We Are</a></li> <li id="menu-item-756" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-756"><a href="https://raganconsulting.com/newsroom/">Newsroom</a></li> <li id="menu-item-2881" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2881"><a href="https://raganconsulting.com/downloads/">Downloads</a></li> <li id="menu-item-2576" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2576"><a href="https://raganconsulting.com/careers/">Careers</a></li> <li id="menu-item-2577" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2577"><a href="https://raganconsulting.com/client-work/">Client Work</a></li> </ul></div></div></div></div> </section> </div> </div> </div> <div class="site-footer-middle-section-3 site-footer-section footer-section-inner-items-1"> <div class="footer-widget-area widget-area site-footer-focus-item footer-widget3 content-align-default content-tablet-align-default content-mobile-align-default content-valign-default content-tablet-valign-default content-mobile-valign-default" data-section="sidebar-widgets-footer3"> <div class="footer-widget-area-inner site-info-inner"> <section id="block-12" class="widget widget_block"><link rel='stylesheet' id='kadence-blocks-infobox-css' href='https://raganconsulting.com/wp-content/plugins/kadence-blocks/dist/style-blocks-infobox.css?ver=3.4.9' media='all' /> <link rel='stylesheet' id='kadence-blocks-rowlayout-css' href='https://raganconsulting.com/wp-content/plugins/kadence-blocks/dist/style-blocks-rowlayout.css?ver=3.4.9' media='all' /> <style>.kb-row-layout-idblock-12_981a4a-0a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idblock-12_981a4a-0a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idblock-12_981a4a-0a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-none, 0rem );max-width:857%;margin-left:auto;margin-right:auto;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idblock-12_981a4a-0a{background-color:rgba(255,255,255,0);}.kb-row-layout-idblock-12_981a4a-0a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idblock-12_981a4a-0a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idblock-12_981a4a-0a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}</style><div class="kb-row-layout-wrap kb-row-layout-idblock-12_981a4a-0a alignnone kt-row-has-bg wp-block-kadence-rowlayout"><div class="kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top"> <style>.kadence-columnfc843a-09 > .kt-inside-inner-col,.kadence-columnfc843a-09 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnfc843a-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnfc843a-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-columnfc843a-09 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnfc843a-09 > .kt-inside-inner-col{background-color:rgba(0, 0, 0, 0);}.kadence-columnfc843a-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnfc843a-09{position:relative;}@media all and (max-width: 1024px){.kadence-columnfc843a-09 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-columnfc843a-09 > .kt-inside-inner-col{flex-direction:column;}}</style> <div class="wp-block-kadence-column kadence-columnfc843a-09"><div class="kt-inside-inner-col"><style>.kb-row-layout-id181e41-7e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id181e41-7e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id181e41-7e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id181e41-7e{background-color:rgba(0,0,0,0);}.kb-row-layout-id181e41-7e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id181e41-7e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id181e41-7e{margin-top:-50px;}.kb-row-layout-id181e41-7e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}</style><div class="kb-row-layout-wrap kb-row-layout-id181e41-7e alignnone kt-row-has-bg wp-block-kadence-rowlayout"><div class="kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top"> <style>.kadence-columnf41b95-8d > .kt-inside-inner-col{display:flex;}.kadence-columnf41b95-8d > .kt-inside-inner-col,.kadence-columnf41b95-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:0px;}.kadence-columnf41b95-8d > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-none, 0rem );}.kadence-columnf41b95-8d > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;}.kadence-columnf41b95-8d > .kt-inside-inner-col > *, .kadence-columnf41b95-8d > .kt-inside-inner-col > figure.wp-block-image, .kadence-columnf41b95-8d > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-columnf41b95-8d > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-columnf41b95-8d > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0);}.kadence-columnf41b95-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnf41b95-8d{position:relative;}@media all and (max-width: 1024px){.kadence-columnf41b95-8d > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-columnf41b95-8d > .kt-inside-inner-col > *, .kadence-columnf41b95-8d > .kt-inside-inner-col > figure.wp-block-image, .kadence-columnf41b95-8d > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-columnf41b95-8d > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-columnf41b95-8d > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:row;flex-wrap:wrap;}.kadence-columnf41b95-8d > .kt-inside-inner-col > *, .kadence-columnf41b95-8d > .kt-inside-inner-col > figure.wp-block-image, .kadence-columnf41b95-8d > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-columnf41b95-8d > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}</style> <div class="wp-block-kadence-column kadence-columnf41b95-8d kb-section-dir-horizontal inner-column-1"><div class="kt-inside-inner-col"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box27fcaf-0d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box27fcaf-0d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:rgba(242, 242, 242, 0);}.kt-info-box27fcaf-0d .kt-blocks-info-box-link-wrap:hover{background:rgba(242, 242, 242, 0);}.kt-info-box27fcaf-0d .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box27fcaf-0d .kt-info-svg-icon-flip, .kt-info-box27fcaf-0d .kt-blocks-info-box-number{font-size:20px;}.kt-info-box27fcaf-0d .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);border-color:#444444;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box27fcaf-0d .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box27fcaf-0d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);border-color:#444444;}.kt-info-box27fcaf-0d .kt-infobox-textcontent div.kt-blocks-info-box-title{color:#dd6326;font-size:18px;font-weight:700;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box27fcaf-0d .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.wp-block-kadence-infobox.kt-info-box27fcaf-0d .kt-blocks-info-box-text{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box27fcaf-0d .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box27fcaf-0d .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box27fcaf-0d .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}@media all and (max-width: 1024px){.kt-info-box27fcaf-0d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box27fcaf-0d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}</style> <div class="wp-block-kadence-infobox kt-info-box27fcaf-0d"><a class="kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left" href="tel:3129000204"><div class="kt-blocks-info-box-media-container"><div class="kt-blocks-info-box-media kt-info-media-animate-none"><div class="kadence-info-box-icon-container kt-info-icon-animate-none"><div class="kadence-info-box-icon-inner-container"><span class="kb-svg-icon-wrap kb-svg-icon-fe_phone kt-info-svg-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z"/></svg></span></div></div></div></div><div class="kt-infobox-textcontent"><div class="kt-blocks-info-box-title">Phone</div><p class="kt-blocks-info-box-text">312-900-0204<br></p></div></a></div> </div></div> <style>.kadence-column77627f-12 > .kt-inside-inner-col{display:flex;}.kadence-column77627f-12 > .kt-inside-inner-col{border-right:0px solid var(--global-palette8, #F7FAFC);border-left:0px solid var(--global-palette8, #F7FAFC);}.kadence-column77627f-12 > .kt-inside-inner-col,.kadence-column77627f-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column77627f-12 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-none, 0rem );}.kadence-column77627f-12 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;}.kadence-column77627f-12 > .kt-inside-inner-col > *, .kadence-column77627f-12 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column77627f-12 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column77627f-12 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column77627f-12 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0);}.kadence-column77627f-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column77627f-12{position:relative;}@media all and (max-width: 1024px){.kadence-column77627f-12 > .kt-inside-inner-col{border-right:0px solid var(--global-palette8, #F7FAFC);border-left:0px solid var(--global-palette8, #F7FAFC);flex-direction:row;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column77627f-12 > .kt-inside-inner-col > *, .kadence-column77627f-12 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column77627f-12 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column77627f-12 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column77627f-12 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;border-right:0px solid var(--global-palette8, #F7FAFC);border-left:0px solid var(--global-palette8, #F7FAFC);flex-direction:row;flex-wrap:wrap;}.kadence-column77627f-12 > .kt-inside-inner-col > *, .kadence-column77627f-12 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column77627f-12 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column77627f-12 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}</style> <div class="wp-block-kadence-column kadence-column77627f-12 kb-section-dir-horizontal inner-column-1"><div class="kt-inside-inner-col"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-boxd3a750-08 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-boxd3a750-08 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(242, 242, 242, 0);}.kt-info-boxd3a750-08 .kt-blocks-info-box-link-wrap:hover{background:rgba(242, 242, 242, 0);}.kt-info-boxd3a750-08 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-boxd3a750-08 .kt-info-svg-icon-flip, .kt-info-boxd3a750-08 .kt-blocks-info-box-number{font-size:20px;}.kt-info-boxd3a750-08 .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);border-color:#444444;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-boxd3a750-08 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-boxd3a750-08 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);border-color:#444444;}.kt-info-boxd3a750-08 .kt-infobox-textcontent div.kt-blocks-info-box-title{color:#dd6326;font-size:18px;font-weight:700;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-boxd3a750-08 .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.wp-block-kadence-infobox.kt-info-boxd3a750-08 .kt-blocks-info-box-text{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-boxd3a750-08 .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-boxd3a750-08 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-boxd3a750-08 .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}@media all and (max-width: 1024px){.kt-info-boxd3a750-08 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-boxd3a750-08 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}</style> <div class="wp-block-kadence-infobox kt-info-boxd3a750-08"><a class="kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left" target="_blank" rel="noopener noreferrer" href="https://maps.app.goo.gl/FPENGfHpnHD3uGg49"><div class="kt-blocks-info-box-media-container"><div class="kt-blocks-info-box-media kt-info-media-animate-none"><div class="kadence-info-box-icon-container kt-info-icon-animate-none"><div class="kadence-info-box-icon-inner-container"><span class="kb-svg-icon-wrap kb-svg-icon-fe_map kt-info-svg-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><polygon points="1 6 1 22 8 18 16 22 23 18 23 2 16 6 8 2 1 6"/><line x1="8" y1="2" x2="8" y2="18"/><line x1="16" y1="6" x2="16" y2="22"/></svg></span></div></div></div></div><div class="kt-infobox-textcontent"><div class="kt-blocks-info-box-title"><strong>Address</strong></div><p class="kt-blocks-info-box-text">1660 N Hudson<br>Unit 1i Chicago, IL 60614</p></div></a></div> </div></div> <style>.kadence-columnb24be3-d7 > .kt-inside-inner-col{display:flex;}.kadence-columnb24be3-d7 > .kt-inside-inner-col,.kadence-columnb24be3-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnb24be3-d7 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-none, 0rem );}.kadence-columnb24be3-d7 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;}.kadence-columnb24be3-d7 > .kt-inside-inner-col > *, .kadence-columnb24be3-d7 > .kt-inside-inner-col > figure.wp-block-image, .kadence-columnb24be3-d7 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-columnb24be3-d7 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-columnb24be3-d7 > .kt-inside-inner-col{background-color:rgba(255, 255, 255, 0);}.kadence-columnb24be3-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnb24be3-d7{position:relative;}@media all and (max-width: 1024px){.kadence-columnb24be3-d7 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-columnb24be3-d7 > .kt-inside-inner-col > *, .kadence-columnb24be3-d7 > .kt-inside-inner-col > figure.wp-block-image, .kadence-columnb24be3-d7 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-columnb24be3-d7 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-columnb24be3-d7 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:row;flex-wrap:wrap;}.kadence-columnb24be3-d7 > .kt-inside-inner-col > *, .kadence-columnb24be3-d7 > .kt-inside-inner-col > figure.wp-block-image, .kadence-columnb24be3-d7 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-columnb24be3-d7 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}</style> <div class="wp-block-kadence-column kadence-columnb24be3-d7 kb-section-dir-horizontal inner-column-1"><div class="kt-inside-inner-col"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box480452-2b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box480452-2b .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:rgba(242, 242, 242, 0);}.kt-info-box480452-2b .kt-blocks-info-box-link-wrap:hover{background:rgba(242, 242, 242, 0);}.kt-info-box480452-2b .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box480452-2b .kt-info-svg-icon-flip, .kt-info-box480452-2b .kt-blocks-info-box-number{font-size:20px;}.kt-info-box480452-2b .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);border-color:#444444;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box480452-2b .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box480452-2b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);border-color:#444444;}.kt-info-box480452-2b .kt-infobox-textcontent div.kt-blocks-info-box-title{color:#dd6326;font-size:18px;font-weight:700;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box480452-2b .kt-infobox-textcontent .kt-blocks-info-box-text{color:var(--global-palette9, #ffffff);}.wp-block-kadence-infobox.kt-info-box480452-2b .kt-blocks-info-box-text{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box480452-2b .kt-blocks-info-box-learnmore{background:transparent;border-color:#555555;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box480452-2b .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-learnmore,.kt-info-box480452-2b .kt-blocks-info-box-link-wrap .kt-blocks-info-box-learnmore:focus{color:#ffffff;background:#444444;border-color:#444444;}@media all and (max-width: 1024px){.kt-info-box480452-2b .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box480452-2b .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}</style> <div class="wp-block-kadence-infobox kt-info-box480452-2b"><div class="kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left"><div class="kt-blocks-info-box-media-container"><div class="kt-blocks-info-box-media kt-info-media-animate-none"><div class="kadence-info-box-icon-container kt-info-icon-animate-none"><div class="kadence-info-box-icon-inner-container"><span class="kb-svg-icon-wrap kb-svg-icon-fe_mail kt-info-svg-icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><path d="M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z"/><polyline points="22,6 12,13 2,6"/></svg></span></div></div></div></div><div class="kt-infobox-textcontent"><div class="kt-blocks-info-box-title"><strong>Email</strong></div><p class="kt-blocks-info-box-text"><a href="mailto:sales@raganconsulting.com">sales@raganconsulting.com</a><br></p></div></div></div> </div></div> </div></div></div></div> </div></div></section> </div> </div> </div> </div> </div> </div> </div> <div class="site-bottom-footer-wrap site-footer-row-container site-footer-focus-item site-footer-row-layout-standard site-footer-row-tablet-layout-default site-footer-row-mobile-layout-default" data-section="kadence_customizer_footer_bottom"> <div class="site-footer-row-container-inner"> <div class="site-container"> <div class="site-bottom-footer-inner-wrap site-footer-row site-footer-row-columns-2 site-footer-row-column-layout-left-golden site-footer-row-tablet-column-layout-default site-footer-row-mobile-column-layout-row ft-ro-dir-column ft-ro-collapse-normal ft-ro-t-dir-default ft-ro-m-dir-row ft-ro-lstyle-plain"> <div class="site-footer-bottom-section-1 site-footer-section footer-section-inner-items-1"> <div class="footer-widget-area site-info site-footer-focus-item content-align-left content-tablet-align-default content-mobile-align-center content-valign-middle content-tablet-valign-default content-mobile-valign-middle" data-section="kadence_customizer_footer_html"> <div class="footer-widget-area-inner site-info-inner"> <div class="footer-html inner-link-style-normal"><div class="footer-html-inner"><p>© 2025 All Rights Reserved. RCG | <a href="/privacy-policy/">Privacy Policy</a></p> </div></div> </div> </div> </div> <div class="site-footer-bottom-section-2 site-footer-section footer-section-inner-items-1"> <div class="footer-widget-area widget-area site-footer-focus-item footer-social content-align-right content-tablet-align-default content-mobile-align-center content-valign-middle content-tablet-valign-default content-mobile-valign-default" data-section="kadence_customizer_footer_social"> <div class="footer-widget-area-inner footer-social-inner"> <div class="footer-social-wrap"><div class="footer-social-inner-wrap element-social-inner-wrap social-show-label-false social-style-filled"><a href="https://www.youtube.com/@raganconsulting" aria-label="YouTube" target="_blank" rel="noopener noreferrer" class="social-button footer-social-item social-link-youtube"><span class="kadence-svg-iconset"><svg class="kadence-svg-icon kadence-youtube-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="28" height="28" viewBox="0 0 28 28"><title>YouTube</title><path d="M11.109 17.625l7.562-3.906-7.562-3.953v7.859zM14 4.156c5.891 0 9.797 0.281 9.797 0.281 0.547 0.063 1.75 0.063 2.812 1.188 0 0 0.859 0.844 1.109 2.781 0.297 2.266 0.281 4.531 0.281 4.531v2.125s0.016 2.266-0.281 4.531c-0.25 1.922-1.109 2.781-1.109 2.781-1.062 1.109-2.266 1.109-2.812 1.172 0 0-3.906 0.297-9.797 0.297v0c-7.281-0.063-9.516-0.281-9.516-0.281-0.625-0.109-2.031-0.078-3.094-1.188 0 0-0.859-0.859-1.109-2.781-0.297-2.266-0.281-4.531-0.281-4.531v-2.125s-0.016-2.266 0.281-4.531c0.25-1.937 1.109-2.781 1.109-2.781 1.062-1.125 2.266-1.125 2.812-1.188 0 0 3.906-0.281 9.797-0.281v0z"></path> </svg></span></a><a href="https://www.linkedin.com/company/raganconsulting/" aria-label="Linkedin" target="_blank" rel="noopener noreferrer" class="social-button footer-social-item social-link-linkedin"><span class="kadence-svg-iconset"><svg class="kadence-svg-icon kadence-linkedin-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="24" height="28" viewBox="0 0 24 28"><title>Linkedin</title><path d="M3.703 22.094h3.609v-10.844h-3.609v10.844zM7.547 7.906c-0.016-1.062-0.781-1.875-2.016-1.875s-2.047 0.812-2.047 1.875c0 1.031 0.781 1.875 2 1.875h0.016c1.266 0 2.047-0.844 2.047-1.875zM16.688 22.094h3.609v-6.219c0-3.328-1.781-4.875-4.156-4.875-1.937 0-2.797 1.078-3.266 1.828h0.031v-1.578h-3.609s0.047 1.016 0 10.844v0h3.609v-6.062c0-0.313 0.016-0.641 0.109-0.875 0.266-0.641 0.859-1.313 1.859-1.313 1.297 0 1.813 0.984 1.813 2.453v5.797zM24 6.5v15c0 2.484-2.016 4.5-4.5 4.5h-15c-2.484 0-4.5-2.016-4.5-4.5v-15c0-2.484 2.016-4.5 4.5-4.5h15c2.484 0 4.5 2.016 4.5 4.5z"></path> </svg></span></a><a href="https://www.instagram.com/raganconsultinggroup/" aria-label="Instagram" target="_blank" rel="noopener noreferrer" class="social-button footer-social-item social-link-instagram"><span class="kadence-svg-iconset"><svg class="kadence-svg-icon kadence-instagram-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><title>Instagram</title><path d="M7 1c-1.657 0-3.158 0.673-4.243 1.757s-1.757 2.586-1.757 4.243v10c0 1.657 0.673 3.158 1.757 4.243s2.586 1.757 4.243 1.757h10c1.657 0 3.158-0.673 4.243-1.757s1.757-2.586 1.757-4.243v-10c0-1.657-0.673-3.158-1.757-4.243s-2.586-1.757-4.243-1.757zM7 3h10c1.105 0 2.103 0.447 2.828 1.172s1.172 1.723 1.172 2.828v10c0 1.105-0.447 2.103-1.172 2.828s-1.723 1.172-2.828 1.172h-10c-1.105 0-2.103-0.447-2.828-1.172s-1.172-1.723-1.172-2.828v-10c0-1.105 0.447-2.103 1.172-2.828s1.723-1.172 2.828-1.172zM16.989 11.223c-0.15-0.972-0.571-1.857-1.194-2.567-0.754-0.861-1.804-1.465-3.009-1.644-0.464-0.074-0.97-0.077-1.477-0.002-1.366 0.202-2.521 0.941-3.282 1.967s-1.133 2.347-0.93 3.712 0.941 2.521 1.967 3.282 2.347 1.133 3.712 0.93 2.521-0.941 3.282-1.967 1.133-2.347 0.93-3.712zM15.011 11.517c0.122 0.82-0.1 1.609-0.558 2.227s-1.15 1.059-1.969 1.18-1.609-0.1-2.227-0.558-1.059-1.15-1.18-1.969 0.1-1.609 0.558-2.227 1.15-1.059 1.969-1.18c0.313-0.046 0.615-0.042 0.87-0.002 0.74 0.11 1.366 0.47 1.818 0.986 0.375 0.428 0.63 0.963 0.72 1.543zM17.5 7.5c0.552 0 1-0.448 1-1s-0.448-1-1-1-1 0.448-1 1 0.448 1 1 1z"></path> </svg></span></a></div></div> </div> </div> </div> </div> </div> </div> </div> </div> </footer> </div> <script>document.documentElement.style.setProperty('--scrollbar-offset', window.innerWidth - document.documentElement.clientWidth + 'px' );</script> <div id="mobile-drawer" class="popup-drawer popup-drawer-layout-sidepanel popup-drawer-animation-fade popup-drawer-side-right" data-drawer-target-string="#mobile-drawer" > <div class="drawer-overlay" data-drawer-target-string="#mobile-drawer"></div> <div class="drawer-inner"> <div class="drawer-header"> <button class="menu-toggle-close drawer-toggle" aria-label="Close menu" data-toggle-target="#mobile-drawer" data-toggle-body-class="showing-popup-drawer-from-right" aria-expanded="false" data-set-focus=".menu-toggle-open" > <span class="toggle-close-bar"></span> <span class="toggle-close-bar"></span> </button> </div> <div class="drawer-content mobile-drawer-content content-align-left content-valign-top"> <div class="site-header-item site-header-focus-item site-header-item-mobile-navigation mobile-navigation-layout-stretch-false" data-section="kadence_customizer_mobile_navigation"> <nav id="mobile-site-navigation" class="mobile-navigation drawer-navigation drawer-navigation-parent-toggle-false" role="navigation" aria-label="Primary Mobile Navigation"> <div class="mobile-menu-container drawer-menu-container"> <ul id="mobile-menu" class="menu has-collapse-sub-nav"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-495"><div class="drawer-nav-drop-wrap"><a href="https://raganconsulting.com/what-we-do/">What We Do</a><button class="drawer-sub-toggle" data-toggle-duration="10" data-toggle-target="#mobile-menu .menu-item-495 > .sub-menu" aria-expanded="false"><span class="screen-reader-text">Toggle child menu</span><span class="kadence-svg-iconset"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-down-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24"><title>Expand</title><path d="M5.293 9.707l6 6c0.391 0.391 1.024 0.391 1.414 0l6-6c0.391-0.391 0.391-1.024 0-1.414s-1.024-0.391-1.414 0l-5.293 5.293-5.293-5.293c-0.391-0.391-1.024-0.391-1.414 0s-0.391 1.024 0 1.414z"></path> </svg></span></button></div> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-736"><a href="https://raganconsulting.com/what-we-do/assess/">Assess</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-735"><a href="https://raganconsulting.com/what-we-do/consult/">Consult</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-734"><a href="https://raganconsulting.com/what-we-do/train/">Train</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2978"><a href="https://raganconsulting.com/book-a-speaker/">Book a Speaker</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2979"><a href="https://raganconsulting.com/build-better-writers/">Build Better Writers</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4429"><a href="https://raganconsulting.com/what-we-do/">See All</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-416"><a href="https://raganconsulting.com/who-are-we/">Who We Are</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-731"><a href="https://raganconsulting.com/newsroom/">Newsroom</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2724"><a href="https://raganconsulting.com/downloads/">Downloads</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2572"><a href="https://raganconsulting.com/client-work/">Client Work</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2575"><a href="https://raganconsulting.com/careers/">Careers</a></li> </ul> </div> </nav> </div> </div> </div> </div> <script id="kadence-navigation-js-extra"> var kadenceConfig = {"screenReader":{"expand":"Child menu","expandOf":"Child menu of","collapse":"Child menu","collapseOf":"Child menu of"},"breakPoints":{"desktop":"1024","tablet":768},"scrollOffset":"0"}; </script> <script src="https://raganconsulting.com/wp-content/themes/kadence/assets/js/navigation.min.js?ver=1.2.16" id="kadence-navigation-js" async></script> <script src="https://raganconsulting.com/wp-content/plugins/kadence-blocks-pro/includes/assets/js/splide.min.js?ver=2.6.3" id="kad-splide-js" async></script> <script id="kadence-slide-init-js-extra"> var kadenceSlideConfig = {"of":"of","to":"to","slide":"Slide","next":"Next","prev":"Previous"}; </script> <script src="https://raganconsulting.com/wp-content/themes/kadence/assets/js/splide-init.min.js?ver=1.2.16" id="kadence-slide-init-js" async></script> </body> </html>