CINXE.COM

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href="https://www.nexstar.tv/advertising/">Advertising</a></li> </ul></div> </nav> </header> <main id="main" class="site-main"> <article id="post-13738" class="post-13738 page type-page status-publish hentry"> <header class="entry-header"> <h1 class="entry-title">ATSC 3.0 Progress</h1> <p class="entry-subtitle">Understanding the Value of ATSC 3.0 and NEXTGEN TV</p> </header> <div id="content" class="site-content"> <div id="primary" class="content-area"> <div class="rich-text"> <div class=" row row__text" style="" > <div class="row__text--content"> <p> </p> <p>ATSC 3.0 is the next generation terrestrial broadcast system designed from the ground up to improve the television viewing experience with higher audio and video quality, improved compression efficiency, robust transmission for reception on both fixed and mobile devices, and more accessibility, personalization and interactivity. The ATSC 3.0 standard is defined in a suite of more than 20 Standards and companion Recommended Practices.</p> <p><span id="page218R_mcid17" class="markedContent"><span dir="ltr" role="presentation">Nexstar expects to convert stations to</span></span><span id="page218R_mcid18" class="markedContent"> <span dir="ltr" role="presentation">ATSC 3.0 reaching 50% of the population</span></span><span id="page218R_mcid19" class="markedContent"> <span dir="ltr" role="presentation">with consumer adoption</span></span><span id="page218R_mcid20" class="markedContent"> <span dir="ltr" role="presentation">of new standard TV sets to follow</span></span><span id="page218R_mcid21" class="markedContent">.</span></p> <p><span id="page218R_mcid22" class="markedContent"><span dir="ltr" role="presentation">A recent BIA Advisory Services study estimated that broadcaster</span></span><span id="page218R_mcid23" class="markedContent"> <span dir="ltr" role="presentation">expansion into high</span></span><span id="page218R_mcid24" class="markedContent"><span dir="ltr" role="presentation">–</span></span><span id="page218R_mcid25" class="markedContent"><span dir="ltr" role="presentation">speed broadband data transmission</span></span><span id="page218R_mcid26" class="markedContent"> <span dir="ltr" role="presentation">markets could generate up to $15.0 billion of revenue for the</span></span><span id="page218R_mcid27" class="markedContent"> <span dir="ltr" role="presentation">industry by 2030 comparable to current industry retransmission</span></span><span id="page218R_mcid28" class="markedContent"> <span dir="ltr" role="presentation">revenues of $13.0 billion. Read more about the study <strong><a href="https://www.nexstar.tv/wp-content/uploads/2022/11/BIA-ATSC-3.0-Datacasting-Revenue-Forecast-Dec-2021.pdf" target="_blank" rel="noopener">here</a></strong>. </span></span></p> <p>To get a more detailed look at the value of ATSC 3.0 and NEXTGEN TV, click <strong><a href="https://www.nexstar.tv/wp-content/uploads/2022/02/atsc3.0-white-paper-1.pdf" target="_blank" rel="noopener">here</a></strong> to read the “White Paper” by Deloitte.</p> </div> </div> <div class=" row row__recent_posts right-pointer-title" style="" > <h2 class="row__text--title">Press Releases</h2> <div class="widget widget_recent_entries"> <ul> <li> <a href="https://www.nexstar.tv/chicago-tv-stations-launch-nextgentv-service/">Chicago Television Stations Launch NEXTGEN TV Service in Nation’s Third-Largest TV Broadcast Market</a> </li> <li> <a href="https://www.nexstar.tv/mission-and-nexstar-launch-nextgen-tv-on-pix11/">Mission Broadcasting and Nexstar Media Group Launch NextGen TV on WPIX-TV In New York City</a> </li> <li> <a href="https://www.nexstar.tv/major-broadcasters-launch-nextgen-tv-on-six-local-television-stations-in-the-san-francisco-bay-area/">Major Broadcasters Launch NextGen TV on Six Local Television Stations in the San Francisco Bay Area</a> </li> <li> <a href="https://www.nexstar.tv/major-broadcasters-launch-nextgen-tv-on-four-local-television-stations-in-des-moines-ia/">Major Broadcasters Launch NextGen TV on Four Local Television Stations in Des Moines, IA</a> </li> <li> <a href="https://www.nexstar.tv/major-broadcasters-launch-nextgen-tv-on-four-local-television-stations-in-rochester-ny/">Major Broadcasters Launch NextGen TV on Four Local Television Stations in Rochester, NY</a> </li> </ul> </div> </div> <div class=" row row__recent_posts right-pointer-title" style="" > <h2 class="row__text--title">ATSC 3.0 in the News</h2> <div class="widget widget_recent_entries"> <ul> <li> <a href="https://www.nexstar.tv/nexttv-nexstar-broadcasters-could-make-as-much-as-15-billion-a-year-from-atsc-3-0-by-2030/">(NextTV) Nexstar: Broadcasters Could Make as Much as $15 Billion a Year From ATSC 3.0 by 2030</a> </li> <li> <a href="https://www.nexstar.tv/tv-tech-bia-nextgen-tv-could-add-10-7b-in-new-revenue-by-2030/">(TV Tech) BIA: NextGen TV Could Add $10.7B in New Revenue by 2030</a> </li> <li> <a href="https://www.nexstar.tv/tvnewscheck-broadcasters-eye-datacasting-for-early-3-0-revenues/">(TVNewsCheck) Broadcasters eye datacasting for early 3.0 revenues</a> </li> <li> <a href="https://www.nexstar.tv/tv-technology-fox-nexstar-launch-nextgen-tv-broadcasts-in-l-a/">(TV Technology) Fox, Nexstar Launch NextGen TV Broadcasts in L.A.</a> </li> <li> <a href="https://www.nexstar.tv/tvnewscheck-nexstar-launches-nextgen-tv-in-denver/">(TVNewsCheck) Nexstar Launches NextGen TV In Denver</a> </li> </ul> </div> </div> <div class=" row row__" style="" > </div> <div class=" row row__" 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