花西子全球新品发布会：以彩妆黑科技赋能中国 “新质美力”_新浪时尚

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[]).push({element: document.getElementById('PDPS000000060749')})</script>  </div>       <div id="fashion_tg" style="width: 100%; text-align: center;"></div> <script> function formatDate(str) { return str.replace(/-/g, '\/'); } function loadAd(param) { var curTime = new Date(), startTime = new Date(formatDate(param.startTime)), endTime = new Date(formatDate(param.endTime)), container = document.getElementById(param.container); if (curTime >= startTime && curTime <= endTime) { container.innerHTML = param.content; } else { container.innerHTML = ''; } } loadAd({ startTime: '2017-11-23 00:00:00', endTime: '2017-12-31 00:00:00', container: 'fashion_tg', content: '<iframe width="680px" height="191" frameborder="0" scrolling="no" src="http://fashion.sina.com.cn/iframe/2017uptg/index.shtml"></iframe>' }); </script>  <div class="article" id="artibody" data-sudaclick="blk_content"> <script type="text/javascript"> window.sina_survey_config = { surveyCss: true, //调查问答样式true, false, http （不使用默认样式配置false或者不传此参数） resultCss: true, //调查结果样式true, false, http （不使用默认样式配置false或者不传此参数） source: 'vote' //通过来源设置图片宽高 sina(手浪), vote(默认) } </script> <p></p> <p><span>9</span>月<span>25</span>日，中国美妆品牌花西子在上海举办其首次全球新品发布会，重磅发布四大彩妆<span>“</span>黑科技<span>”</span>，并全新推出<span>“</span>花养玉容<span>”</span>系列产品。该系列致力于为消费者带来<span>“</span>好气色<span>”</span>的彩妆解决方案，以满足中国女性对<span>“</span>气色之美<span>”</span>的共性诉求。发布会现场，花西子携手上海交通大学技术转移中心，为共同创立的<span>“</span>现代美妆科技创新研发联合实验室<span>”</span>揭牌。上海交通大学讲席教授、中国科学院院士颜德岳，上海交通大学校务委员会专职副主任、原上海交通大学党委常委张安胜等见证了这一意义非凡的时刻<strong>，</strong> 这标志着双方正式开启科技创新战略合作的新篇章。</p> <p style="text-align: center;"><span style="font-family: 华文楷体;"> </span></p> <div class="img_wrapper"><img src="//k.sinaimg.cn/n/fashion/transform/250/w630h420/20240925/8a84-8d53eb7c04aba39509721e544af75840.jpg/w700d1q75cms.jpg?by=cms_fixed_width" alt="" data-link=""><span class="img_descr"></span></div> <p style="text-align: center;"><span style="font-family: 华文楷体;"></span><span style="font-family: 华文楷体;"> </span></p> <p>此次花西子新品承载的四大科技亮点频出。其中，<span>“</span>蝶翼感光术<span>”</span>创新地将前沿材料科学跨界应用于彩妆，通过模拟蝶翼微观粉体的结构色，让妆效光透持色。<span>“</span>花容御屏方<span>”</span>更是在彩妆产品的<span>“</span>妆养合一<span>”</span>上取得了突破性进展，这一革新技术可修护皮肤屏障，帮助调节敏感肌皮肤微生态。结合其它两项科技，花西子从光透、养护、修色、持妆四个维度，打造了花西子首个<span>“</span>好气色控妆体系<span>”</span>。</p> <div class="img_wrapper"><img src="//k.sinaimg.cn/n/fashion/transform/250/w630h420/20240925/26c2-212d58062ba177656f16bfc82023b2c6.jpg/w700d1q75cms.jpg?by=cms_fixed_width" alt="" data-link=""><span class="img_descr"></span></div> <p>在现场，花西子首发独具中国审美特色的<span>“</span>玉容气色妆<span>”</span>。该妆容由知名化妆师卜柯文打造，杜鹃演绎，通过晕染融合的手法，呈现妆效白里透红的氛围感、有色无边的融合感以及色调和谐的统一感，凸显好气色。</p> <p>宜格集团联合创始人飞慢表示，<span>“</span>花西子七年的成长，离不开<span>5000</span>万用户的信任与陪伴。历时四年研发推出的<span>‘</span>好气色<span>’</span>系列新品，是科研创新的成果，更是花西子与用户需求的一次双向奔赴。我们希望让更多人从东方美中，寻得自在绽放的底气，我们更希望通过融合科技、美学与文化，推动中国彩妆行业高质量发展，让世界看到中国的<span>'</span>新质美力<span>'</span>。<span>”</span></p> <div class="img_wrapper"><img src="//k.sinaimg.cn/n/fashion/transform/250/w630h420/20240925/2ef8-1a687c7ee6273e5e566abae7838bfbc4.jpg/w700d1q75cms.jpg?by=cms_fixed_width" alt="" data-link=""><span class="img_descr"></span></div> <p><strong>四大技术发布，塑造中国彩妆科学形象的里程碑</strong></p> <p>本次发布会上，花西子揭秘了历时四年自主研发的四大彩妆<span>“</span>黑科技<span>”</span>，包括蝶翼感光术、花容御屏方、万相色修术和霓纱锁妆膜。不仅在彩妆领域实现关键技术的突破，也为呈现中国妆气色之美奠定扎实的科技基础。</p> <p>其中的<strong>蝶翼感光术</strong>，是花西子在粉体科技研发上的创新突破，是前沿仿生材料科技的跨界创新应用。其以金斑喙凤蝶为灵感，通过模拟蝶翼微观粉体的结构色，将专利软玉粉、片状云母及多重粉体进行复配及特殊工艺处理，呈现出接近于蝶翼鳞片的特殊微观结构，从而显著提升产品的光透性和持色性。该技术解决了彩妆粉体材料结构单一、不均匀等行业难点，满足了用户对妆容质感的更高要求。</p> <div class="img_wrapper"><img src="//k.sinaimg.cn/n/fashion/transform/249/w630h419/20240925/cb75-1b04ebcdc90c5378b5506bf3f58c773a.jpg/w700d1q75cms.jpg?by=cms_fixed_width" alt="" data-link=""><span class="img_descr"></span></div> <p><strong>花容御屏方，</strong>是花西子花养科技的重要成果之一，是实现彩妆产品<span>“</span>妆养合一<span>”</span>的复配组方。其核心成分之一的专研花源肽，是一种从球兰花蜜微生物群中分离出来的酵母成分；另一核心成分则是应用新型拟态技术获得的一种乳酸杆菌<span>L19</span>，被称为<span>“</span>修护界的优等生<span>”</span>。将该组方应用到彩妆产品中，能够改善皮肤的水分保持能力，修护皮肤屏障，帮助调节敏感肌皮肤微生态。</p> <p><span>“</span>好气色控妆体系<span>”</span>的另外两大技术为霓纱锁妆膜与万相色修术<strong>。霓纱锁妆膜，</strong>是一种轻透的双层结构膜技术，兼具疏水力与缓解暗沉的能力，加持彩妆产品达到持妆持色之效。<strong>万相色修术，</strong>则通过采集和分析超<span>1</span>万例中国各地的女性皮肤数据样本，建立东方肤色五行<span>18</span>色分类标准，提供更适合中国女性的精准色修解决方案，成功填补了东方美妆在肤色标准领域的空白。</p> <p><strong>与万名中国女性共创花西子新品引领好气色之美</strong></p> <p>一直以来，花西子坚持体系化地研究东方美，持续提供东方美的解决方案。<span>2021</span>年，花西子与北京工商大学中国化妆品研究中心，共同启动针对中国女性肤质和肤色的<span>“</span>东方本色<span>”</span>调查研究。通过采集全国超万名<span>18—45</span>岁女性的<span>7</span>项面部数据指标，依托超<span>20</span>万人次的产品体验官肌肤数据，构建了东方本色面部肤色数据库。在深入分析后发现，黄气暗沉、敏感泛红、肤色不均等气色问题长期困扰中国女性。拥有好气色，是中国女性对东方美的共性诉求。</p> <div class="img_wrapper"><img src="//k.sinaimg.cn/n/fashion/transform/250/w630h420/20240925/8f22-c4de664029f1f8698117805291c247fb.jpg/w700d1q75cms.jpg?by=cms_fixed_width" alt="" data-link=""><span class="img_descr"></span></div> <p>为此，花西子于<span>2022</span>年发布了《东方本色：基于皮肤本态的中国女性肤色伴随特点研究》报告，<span>2023</span>年发表了论文《基于皮肤本态的中国女性面部肤色分类研究》，作为好气色重要的科学指导。结合皮肤学专家、中医药专家意见，花西子在此次发布会上首次提出了好气色的五维表现，分别为匀亮、透红、润泽、细滑、屏衡，并依此提供了好气色的彩妆解决方案<span>——“</span>花养玉容<span>”</span>系列新品。</p> <p>此次重磅发布<span>“</span>花养玉容<span>”</span>系列，涵盖好气色粉底液、好气色气垫、好气色散粉、好气色蜜粉饼、好气色精华口红等多款核心产品。新品凝聚了花西子自主研发的四大创新技术，旨在为用户打造东方<span>“</span>好气色<span>”</span>妆容。<span>9</span>月<span>25</span>日，<span>“</span>花养玉容<span>”</span>系列在花西子天猫、京东等线上旗舰店全渠道正式发售，并将通过花西子品牌独立站、海外电商平台及线下实体在全球逐步上市。通过匠心独运的彩妆产品，花西子致力帮助海内外用户实现好气色妆效，展现自在东方美。</p> <div class="img_wrapper"><img src="//k.sinaimg.cn/n/fashion/transform/212/w630h382/20240925/499a-5978f9280964386dfe6f95a7d9fa8e74.jpg/w700d1q75cms.jpg?by=cms_fixed_width" alt="" data-link=""><span class="img_descr"></span></div> <div class="img_wrapper"><img src="//k.sinaimg.cn/n/fashion/transform/302/w630h472/20240925/a16c-6032488574c98348ae501ed18a0889aa.jpg/w700d1q75cms.jpg?by=cms_fixed_width" alt="" data-link=""><span class="img_descr"></span></div> <p><strong><span> </span></strong></p> <p><strong>科技驱动<span>“</span>新质美力<span>” </span>民族品牌的技术自强</strong></p> <p>花西子首创的<span>“</span>东方美妆研发体系<span>”</span>，构建起从科技到文化<span>“</span>软硬双研<span>”</span>的全链路研发体系，是品牌实现前沿技术突破的重要保障，也为中国美妆的研发创新提供了新思路。</p> <p>在杭州钱塘江畔，花西子拥有<span>7000+m²</span>科研创新实验室，研发团队由集团首席科学家李慧良带队，汇集了化学博士、药学博士及其他化妆品相关领域的科研专家，并与中国科学院在内的<span>10</span>余家顶级科研机构建立了紧密联系。目前，花西子拥有<span>300</span>多项专利，其中发明专利<span>90</span>多项，另有近<span>30</span>项花卉植物提取物原料相关专利。截至<span>2024</span>年<span>4</span>月，花西子母公司宜格集团专利总数、发明专利数在彩妆品牌为主的本土企业中均位居第一。</p> <p><span>“</span>美妆行业的技术进步和产业升级，不仅能为消费者带来个性化的美妆体验，更能推动美妆行业的可持续发展。<span>”</span>上海交通大学讲席教授、中国科学院院士颜德岳表示，<span>“</span>此次上海交大和花西子的合作，不仅是双方战略发展的重要里程碑，更是科技与文化深度融合、创新与传承交相辉映的生动实践。<span>”</span></p> <p><span style="font-family: 华文楷体;"> </span></p> <div class="img_wrapper"><img src="//k.sinaimg.cn/n/fashion/transform/250/w630h420/20240925/c372-1b3d73da97fac845ce677c8002459d2b.jpg/w700d1q75cms.jpg?by=cms_fixed_width" alt="" data-link=""><span class="img_descr"></span></div> <p><span style="font-family: 华文楷体;"></span></p> <p>宜格美妆集团首席科学家李慧良也表示，<span>“</span>中国化妆品行业的高质量发展，科技自强既是基石，也是可持续发展的源泉。我们与所有同行共勉，用科技力量为用户持续创造新的价值，用科技力量驱动中国<span>‘</span>新质美力<span>’</span>。<span>”</span></p> </div>    <div id="left_hzh_ad"> </div>  <div class="article-bottom clearfix" id='article-bottom'>  <div style="margin: 20px auto 15px; font-size:14px;"> <ins class="sinaads" data-ad-pdps="PDPS000000067953" data-ad-width="880" data-ad-height="30" data-ad-type="embed"></ins> <script> (sinaads = window.sinaads || []).push({}); </script> </div>  </div>  <div class="fashion-app"> <img src="//n.sinaimg.cn/default/723ccdcf/20200424/share_banner.jpg"> </div>   <div style="margin: -20px auto 20px;"> <ins class="sinaads" 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