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Photo courtesy of Six Shooter Records.</div> <img width="2560" height="1923" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_2560,h_1923/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-blue-boot-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" style="object-position: 50% 40%;!important" decoding="async" fetchpriority="high" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_2560/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-blue-boot-scaled.jpg 2560w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-blue-boot-300x225.jpg 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-blue-boot-1024x769.jpg 1024w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-blue-boot-768x577.jpg 768w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1536/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-blue-boot-1536x1154.jpg 1536w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_2048/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-blue-boot-2048x1539.jpg 2048w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_466/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-blue-boot-466x350.jpg 466w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-blue-boot-800x601.jpg 800w" sizes="(max-width: 2560px) 100vw, 2560px" /></div><div class="title-container container-fullwidth" style="border-left:15px solid #9edcef"><div class="grid-container columns"><div class="column"> <time class="post-date">March 28, 2024</time><h1 class="entry-title">Canadian Labels: Six Shooter Records’ Pioneering President Shauna de Cartier</h1><div class="post-authors">By: <a href="https://amplify.nmc.ca/author/karen-bliss/">Karen Bliss</a></div></div></div></div><div class="grid-container columns"><div class="main-content column inner-wrapper"><article id="post-9433" class="post-9433 post type-post status-publish format-standard has-post-thumbnail hentry category-canadian-labels category-read tag-amplify tag-canadian-music tag-canadian-record-labels tag-canadian-women tag-female-record-labels tag-national-music-centre tag-nmc tag-tanya-tagaq tag-the-dead-south tag-whitehorse tag-women-in-music pmpro-has-access"><div class="entry-content grid-container "><p><strong>Label:</strong> Six Shooter Records<br><strong>Headquarters: </strong>Toronto<br><strong>Year founded: </strong>2000<br><strong>Founder and president: </strong>Shauna de Cartier<br><strong>Notable artists: </strong>William Prince, The Dead South, Tanya Tagaq, Whitehorse, July Talk, Peter Dreams, Boy Golden, Skye Wallace, NYSSA, T. Thomason, Rheostatics, Elliott BROOD, Amelia Curran, The Deep Dark Woods, NQ Arbuckle</p><hr><p>More than two decades ago, Shauna de Cartier started one of the first and only female-founded independent record labels in Canada, <a href="https://sixshooterrecords.com" target="_blank" rel="noreferrer noopener">Six Shooter Records</a>. But despite the significance of this endeavor, she didn’t think about such things back then. Music was the main thing on her mind when she started the company, just two years after taking on her first music industry job — managing the D.I.Y. band Captain Tractor, who had their own label.</p><p>“I didn’t know the music business at all and they taught me,” de Cartier says.</p><p>Originally from Edmonton, Alta., de Cartier founded the label in 2000, based in Toronto, ON. In 2025, Six Shooter — which also has management and publishing divisions — will turn 25 years old with “a team of 15 high-performance ninjas,” de Cartier says of her mostly-female staff.</p><p>The label’s roster currently includes William Prince, Tanya Tagaq, Whitehorse, The Dead South, Nyssa, July Talk, Rheostatics, Boy Golden, Elliott Brood, T. Thomason, Amelia Curran, and many more.</p><p>“I just sign artists who make music that I love. It’s not really with any genre in mind. For me, it’s about excellence,” de Cartier says.</p><figure class="wp-block-image size-large"><img decoding="async" width="847" height="1024" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_847,h_1024/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-de-Cartier-President-Label-1240x1500-1-847x1024.jpeg" alt="" class="wp-image-9442" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_847/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-de-Cartier-President-Label-1240x1500-1-847x1024.jpeg 847w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_248/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-de-Cartier-President-Label-1240x1500-1-248x300.jpeg 248w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-de-Cartier-President-Label-1240x1500-1-768x929.jpeg 768w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_289/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-de-Cartier-President-Label-1240x1500-1-289x350.jpeg 289w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_529/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-de-Cartier-President-Label-1240x1500-1-529x640.jpeg 529w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1240/https://amplify.nmc.ca/wp-content/uploads/2024/03/Shauna-de-Cartier-President-Label-1240x1500-1.jpeg 1240w" sizes="(max-width: 847px) 100vw, 847px" /><figcaption class="wp-element-caption">Shauna de Cartier, founder and president of Six Shooter Records. Photo courtesy of Six Shooter Records.</figcaption></figure><p>In 1999, she visited Toronto for the Canadian Music Week music industry conference and festival where she saw the band Veal at a Paquin Agency showcase.</p><p>“I was completely smitten with that band,” she says, which was fronted by Luke Doucet, who also played guitar for Sarah McLachlan (he still does, and is also one-half of Whitehorse with his wife, Melissa McClelland).</p><p>De Cartier “convinced him” to let her manage Veal. In the summer of 2000, she suggested he make a solo acoustic album and, by December, he delivered it. That would become Six Shooter’s first release, 2001’s <em>Aloha, Manitoba</em>. She got distribution for the label through Outside Music.</p><p>“That was very significant. That’s really all you needed to start a label back then,” she says.</p><p>The name, Six Shooter, is an homage to her home province.</p><div class="wp-block-media-text is-stacked-on-mobile" style="grid-template-columns:44% auto"><figure class="wp-block-media-text__media"><img decoding="async" width="1024" height="1024" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024,h_1024/https://amplify.nmc.ca/wp-content/uploads/2024/03/309200151_477679531052031_6071601274232409749_n-1-1024x1024.png" alt="" class="wp-image-9485 size-full" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024/https://amplify.nmc.ca/wp-content/uploads/2024/03/309200151_477679531052031_6071601274232409749_n-1-1024x1024.png 1024w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/03/309200151_477679531052031_6071601274232409749_n-1-300x300.png 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_150/https://amplify.nmc.ca/wp-content/uploads/2024/03/309200151_477679531052031_6071601274232409749_n-1-150x150.png 150w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/03/309200151_477679531052031_6071601274232409749_n-1-768x768.png 768w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_350/https://amplify.nmc.ca/wp-content/uploads/2024/03/309200151_477679531052031_6071601274232409749_n-1-350x350.png 350w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_640/https://amplify.nmc.ca/wp-content/uploads/2024/03/309200151_477679531052031_6071601274232409749_n-1-640x640.png 640w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1440/https://amplify.nmc.ca/wp-content/uploads/2024/03/309200151_477679531052031_6071601274232409749_n-1.png 1440w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure><div class="wp-block-media-text__content"><p>“I feel like the mindset and culture from the Prairies is different than it is in Ontario. It’s more pioneer, more maverick, more bootstrappy,” she explains. “I wanted something that evoked that spirit of the Wild West. And with the logo, the girl on a horse, that was important. The gender identity was always a key part of the branding of Six Shooter.”</p></div></div><p>Knowing few people in the industry in Toronto, she was welcomed by other women, particularly Blue Rodeo’s manager Susan de Cartier [no relation].</p><p>“She introduced me to everybody.”</p><p>She also shared office space at the time with other women in music. One of them, Helen Britton, would help her with her newborn baby and often hold down the fort. Soon, the two trailblazers became business partners and created their new company, Six Shooter Inc., including the management roster and record label.</p><p>“We have been business partners now for 20 years,” says de Cartier.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="684" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024,h_684/https://amplify.nmc.ca/wp-content/uploads/2024/03/60177766_10156357545042405_3629349967593734144_n-1024x684.jpeg" alt="" class="wp-image-9463" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024/https://amplify.nmc.ca/wp-content/uploads/2024/03/60177766_10156357545042405_3629349967593734144_n-1024x684.jpeg 1024w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/03/60177766_10156357545042405_3629349967593734144_n-300x200.jpeg 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/03/60177766_10156357545042405_3629349967593734144_n-768x513.jpeg 768w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1536/https://amplify.nmc.ca/wp-content/uploads/2024/03/60177766_10156357545042405_3629349967593734144_n-1536x1026.jpeg 1536w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500/https://amplify.nmc.ca/wp-content/uploads/2024/03/60177766_10156357545042405_3629349967593734144_n-500x334.jpeg 500w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/03/60177766_10156357545042405_3629349967593734144_n-800x534.jpeg 800w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1616/https://amplify.nmc.ca/wp-content/uploads/2024/03/60177766_10156357545042405_3629349967593734144_n.jpeg 1616w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Six Shooter presidents Helen Britton and Shauna de Cartier at their annual International Babes of Glory cocktail party during Canadian Music Week in 2019. Photo courtesy of Six Shooter Records.</figcaption></figure><p>She reveals that during the first five years of the label, she funded it with credit cards.</p><p>“I was probably $400,000 in credit card debt.”</p><p>The management clients typically bring in more revenue than the label, for which she makes signing decisions based on her love of the music, as opposed to commercial viability. Sometimes, they are one and the same.</p><p>In the 2000s, Six Shooter became pegged as a roots label, but that “blew wide open,” she says, with the signing of throat singer Tanya Tagaq.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="691" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024,h_691/https://amplify.nmc.ca/wp-content/uploads/2024/03/90158319_10156521791627563_1565881454771044352_n-1024x691.jpeg" alt="" class="wp-image-9446" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024/https://amplify.nmc.ca/wp-content/uploads/2024/03/90158319_10156521791627563_1565881454771044352_n-1024x691.jpeg 1024w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/03/90158319_10156521791627563_1565881454771044352_n-300x202.jpeg 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/03/90158319_10156521791627563_1565881454771044352_n-768x518.jpeg 768w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1536/https://amplify.nmc.ca/wp-content/uploads/2024/03/90158319_10156521791627563_1565881454771044352_n-1536x1037.jpeg 1536w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500/https://amplify.nmc.ca/wp-content/uploads/2024/03/90158319_10156521791627563_1565881454771044352_n-500x337.jpeg 500w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/03/90158319_10156521791627563_1565881454771044352_n-800x540.jpeg 800w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_2027/https://amplify.nmc.ca/wp-content/uploads/2024/03/90158319_10156521791627563_1565881454771044352_n.jpeg 2027w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Tanya Tagaq featured on a Spotify billboard in Yonge-Dundas Square, Toronto. Photo by Thomas van der Zaag.</figcaption></figure><p>“I always have this metaphor of Six Shooter as a house where artists can live to create the body of work within them. That’s usually what I say and how I think about Six Shooter, but Tanya came in and she deconstructed the house.</p><p>“The thing is, we didn’t know that Tanya was going to be as successful as she is. I mean, she’s considered to be a world music artist, a throat singer, the North Pole. We didn’t know that she was going to win Polaris [Music Prize, 2014] or this, that, or the other thing that was going to happen with her. We just knew that she was this incredible artist that we really wanted to support.”</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="684" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024,h_684/https://amplify.nmc.ca/wp-content/uploads/2024/03/dsc04021-1024x684.png" alt="" class="wp-image-9438" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024/https://amplify.nmc.ca/wp-content/uploads/2024/03/dsc04021-1024x684.png 1024w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/03/dsc04021-300x200.png 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/03/dsc04021-768x513.png 768w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1536/https://amplify.nmc.ca/wp-content/uploads/2024/03/dsc04021-1536x1026.png 1536w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_2048/https://amplify.nmc.ca/wp-content/uploads/2024/03/dsc04021-2048x1368.png 2048w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500/https://amplify.nmc.ca/wp-content/uploads/2024/03/dsc04021-500x334.png 500w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/03/dsc04021-800x534.png 800w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">The Dead South receives their gold record for Good Company in 2024. (L-R) Chris Wynters, Danny Kenyon, Shauna de Cartier, Scott Pringle, Helen Britton, Nate Hilts, Griffin Elliot, Colton Crawford. Photo courtesy of Six Shooter Records.</figcaption></figure><p>Six Shooter Records’ biggest band is The Dead South. In 2023, they finally achieved gold status in Canada for the 2014 album <em>Good Company</em>, and platinum in America for their single “In Hell, I’ll Be in Good Company.”</p><p>“We have been all-hands-on-deck, strategizing and working super hard on the build-up towards the release of their record,” she says of the 2024 album <em>Chains & Stakes</em>. “That’s been a monumental amount of work for everybody at Six Shooter. Everybody is engaged on that. That’s on its way to being a huge success.”</p><figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="533" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_533/https://amplify.nmc.ca/wp-content/uploads/2024/03/76746014-707a-47b7-8c66-9817cd163898.jpg" alt="" class="wp-image-9434" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/03/76746014-707a-47b7-8c66-9817cd163898.jpg 800w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/03/76746014-707a-47b7-8c66-9817cd163898-300x200.jpg 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/03/76746014-707a-47b7-8c66-9817cd163898-768x512.jpg 768w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500/https://amplify.nmc.ca/wp-content/uploads/2024/03/76746014-707a-47b7-8c66-9817cd163898-500x333.jpg 500w" sizes="auto, (max-width: 800px) 100vw, 800px" /><figcaption class="wp-element-caption">Six Shooter’s Shauna de Cartier signs William Prince in 2019. Photo courtesy of Six Shooter Records.</figcaption></figure><p>William Prince also had a breakthrough year in 2023, making his Grand Ole Opry debut, doing live collaborations with The War and Treaty and Willie Nelson, earning an emerging artist nomination from the Americana Music Association, headlining Canada’s largest soft-seat theatres, and in 2024, winning his first Juno Award.</p><p>“We went into the release of his record [<em>Stand In The Joy</em>] at the beginning of 2023. Probably one of the most well-defined strategies I’ve ever put into place for an artist, and we were able to hit most of those targets,” de Cartier says. “He’s definitely one of the brightest stars in our constellation, but not the only one.</p><p>“We also have a lot of new projects in the fire. Peter Dreams from July Talk has a solo record coming out, and Boy Golden has another record coming out. I signed an artist last year, Nyssa, who I think is a goddess and we just released her record in February, and she has been doing the showcase circuit, SXSW, Great Escape, and other things, introducing her to the world. We also signed T. Thomason. His record is coming out this year, too. That’s a lot of brand-new projects, so things are pretty busy.”</p><figure class="wp-block-image size-large"><a href="https://sixshooterrecords.com" target="_blank" rel="noreferrer noopener"><img loading="lazy" decoding="async" width="1024" height="341" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024,h_341/https://amplify.nmc.ca/wp-content/uploads/2024/03/339572509_1219563325588697_7007047864313227873_n-1024x341.jpeg" alt="" class="wp-image-9444" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024/https://amplify.nmc.ca/wp-content/uploads/2024/03/339572509_1219563325588697_7007047864313227873_n-1024x341.jpeg 1024w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/03/339572509_1219563325588697_7007047864313227873_n-300x100.jpeg 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/03/339572509_1219563325588697_7007047864313227873_n-768x256.jpeg 768w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500/https://amplify.nmc.ca/wp-content/uploads/2024/03/339572509_1219563325588697_7007047864313227873_n-500x167.jpeg 500w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/03/339572509_1219563325588697_7007047864313227873_n-800x267.jpeg 800w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1500/https://amplify.nmc.ca/wp-content/uploads/2024/03/339572509_1219563325588697_7007047864313227873_n.jpeg 1500w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></a></figure></div></article><div class="addtoany_shortcode"><div class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="https://amplify.nmc.ca/canadian-labels-six-shooter-records/" data-a2a-title="Canadian Labels: 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srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-800x353.jpg 800w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-300x132.jpg 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-1024x452.jpg 1024w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-768x339.jpg 768w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1536/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-1536x678.jpg 1536w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425-500x221.jpg 500w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_2035/https://amplify.nmc.ca/wp-content/uploads/2024/10/IMG_6345-e1729888217425.jpg 2035w" sizes="auto, (max-width: 800px) 100vw, 800px" /> <span class="cat-badge" style="background-color:#9edcef"> <strong>Read</strong> </span></div><div class="card-body " style="border-left:15px solid #9edcef"><h2 class="entry-title"><a href="https://amplify.nmc.ca/how-authenticity-vulnerability-became-dijahsb-superpower/">How Authenticity and Vulnerability Became DijahSB’s Superpower</a></h2></div><div class="hover"><div class="hover-color" style="background-color:#9edcef"></div><div class="link-wrap"> <a href="https://amplify.nmc.ca/how-authenticity-vulnerability-became-dijahsb-superpower/"><strong>Read now</strong></a></div></div></div></article></div><div class="swiper-slide"><article id="post-9941" class="column is-12 post-9941 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-great-moments-in-canadian-music category-read tag-amplify tag-canadian-guitar-players tag-canadian-music tag-chet-atkins tag-gene-maclellan tag-guitar tag-instruments tag-martin-coupa tag-national-music-centre tag-nmc tag-nmc-amplify pmpro-has-access"><div class="card grid-item-content has-frame-border " data-border-hover-color="#9edcef"><div class="card-image post-thumb-container "> <img width="800" height="450" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_450/https://amplify.nmc.ca/wp-content/uploads/2024/10/Gene-MacLellan-credit-David-Sheffield-hero-800x450.jpg" class="attachment-grid-image-md size-grid-image-md wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/10/Gene-MacLellan-credit-David-Sheffield-hero-800x450.jpg 800w, 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href="https://amplify.nmc.ca/canadian-labels-604-records/">Canadian Labels: How Nickelback’s Lead Singer and Lawyer Started 604 Records</a></h2></div><div class="hover"><div class="hover-color" style="background-color:#9edcef"></div><div class="link-wrap"> <a href="https://amplify.nmc.ca/canadian-labels-604-records/"><strong>Read now</strong></a></div></div></div></article></div><div class="swiper-slide"><article id="post-9804" class="column is-12 post-9804 post type-post status-publish format-standard has-post-thumbnail hentry category-featured category-in-the-spotlight category-read tag-amplify tag-canadian-country-music tag-canadian-music tag-ccma-awards tag-k-d-lang tag-k-d-lang-and-the-reclines-perform tag-k-d-lang-stage-outfit-2 tag-music-history tag-music-museum tag-national-music-centre tag-nmc tag-nmc-amplify pmpro-has-access"><div class="card grid-item-content has-frame-border " data-border-hover-color="#9edcef"><div class="card-image post-thumb-container "> <img width="800" height="533" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800,h_533/https://amplify.nmc.ca/wp-content/uploads/2024/09/CCMA-180_cr-CCMA-CodiMcIvor_final-800x533.jpg" class="attachment-grid-image-md size-grid-image-md wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_800/https://amplify.nmc.ca/wp-content/uploads/2024/09/CCMA-180_cr-CCMA-CodiMcIvor_final-800x533.jpg 800w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_300/https://amplify.nmc.ca/wp-content/uploads/2024/09/CCMA-180_cr-CCMA-CodiMcIvor_final-300x200.jpg 300w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_1024/https://amplify.nmc.ca/wp-content/uploads/2024/09/CCMA-180_cr-CCMA-CodiMcIvor_final-1024x683.jpg 1024w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_768/https://amplify.nmc.ca/wp-content/uploads/2024/09/CCMA-180_cr-CCMA-CodiMcIvor_final-768x512.jpg 768w, 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