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<!Doctype html> <html lang='en'> <head> <title>Creative In-Game Ads : wechat app</title> <link rel='canonical' href='https://www.trendhunter.com/trends/wechat-app' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Creative In-Game Ads wechat app'/> <meta name='description' content='wechat app - Nike and McDonald’s have always demonstrated creativity and innovation when it comes to their digital marketing, so it’s no surprise th...'/> <meta name='keywords' content='wechat app, wechat-app'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/374/wechat-app.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/374/wechat-app.jpeg?auto=webp'/> <meta property='og:title' content='Creative In-Game Ads' /> <meta property='og:description' content='wechat app - Nike and McDonald’s have always demonstrated creativity and innovation when it comes to their digital marketing, so it’s no surprise th...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/wechat-app'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/374/wechat-app.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/374/wechat-app.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/wechat-app'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17323.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"Nike and McDonald's have always demonstrated creativity and innovation when it comes to their digital marketing, so it's no surprise that both brands were the first to advertise through a game called Jump Jump, that's accessible through China's popular WeChat app. To play the game, users simply tap the screen and jump from one object to the other - the goal is to stay off the ground for as long as possible. Now, those playing the game will notice some of the blocks they can jump to feature logos from both Nike and McDonald's. More than one billion people use WeChat, and a third of those people play Jump Jump, making it the ideal advertising platform for both brands. ","datePublished":"2018-03-22T15:08:03Z","headline":"Creative In-Game Ads","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2018-03-22T15:08:03Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/wechat-app"},"author":{"@type":"Person","name":"Ellen Smith","url":"https:\/\/www.trendhunter.com\/ellensmiith"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/374\/wechat-app.jpeg?auto=webp","width":800,"height":645}} </script> <style> :root{--btn-hover:#00A2F6}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; transform:translateY(50%);background:rgba(255,255,255,0.7);padding:15px;width:calc(100% - 80px); margin:5px;left:5px;} .tha__loginDialogMessage{font-size:19px;text-align:center; font-weight:bold; margin-bottom:20px;} .tha__loginDialogButtons{text-align:center;} 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class='thh__catLink thh__catLink--mobile' href='https://www.futurefestival.com'>EVENTS</a> </div> </div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <div class='tha__outer'> <div class='th__article th__container tha tha--idea tha--trends tha--ideablurred' data-ok=1 data-eid='374186' data-cid='174' data-relorder='[374186,511196,538931,550845,548744,546107,460850,546304,501305,498739]' > <div class='tha__inner'> <div class='tha__top'> <h1 class='tha__title1'>Creative In-Game Ads</h1> <div class='tha__tg' > <div class='tha__tgSec tha__tgSec--left' data-btn='tgback'> <div class='tha__tgSecLbl'> Previous<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_back</i></button> </div> <div class='tha__tgArticles'><div class='tha__tgArticlesInner'><a class='tha__tgLink tha__tgLink--campaign' data-is='468' data-pc='1' data-rrcampaignid='51' data-id='1' href="javascript:THFormUserLoad();"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='FREE 2025 Trend Report' src='https://cdn.trendhunterstatic.com/trendreport/2025-Trend-Report-Ad_TitleOnly.png' /> </div><div class='tha__tgTitle'>FREE 2025 Trend Report</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='511196' href="/trends/mcnuggets-land"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Nugget-Inspired Video Games' src='https://cdn.trendhunterstatic.com/phpthumbnails/511/511196/511196_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Nugget-Inspired Video Games</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='538931' href="/trends/stackadapt"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='In-Game Advertising Services' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538931/538931_1_230c.jpeg' /> </div><div class='tha__tgTitle'>In-Game Advertising Services</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='550845' href="/trends/burger-to-king"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Gamer-Centric Fast Food Campaigns' src='https://cdn.trendhunterstatic.com/phpthumbnails/550/550845/550845_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Gamer-Centric Fast Food Campaigns</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='548744' href="/trends/mcdonalds-monopoly1"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='QSR Game-Inspired Fitness Partnerships' src='https://cdn.trendhunterstatic.com/phpthumbnails/548/548744/548744_1_230c.jpeg' /> </div><div class='tha__tgTitle'>QSR Game-Inspired Fitness Partnerships</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set 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(max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/374/wechat-app.jpeg?auto=webp' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' data-id='511196' data-pn='1'> <img loading='lazy' alt='Nugget-Inspired Video Games Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/511/511196/511196_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='538931' data-pn='1'> <img loading='lazy' alt='In-Game Advertising Services Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538931/538931_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='550845' data-pn='1'> <img loading='lazy' alt='Gamer-Centric Fast Food Campaigns Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/550/550845/550845_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='548744' data-pn='1'> <img loading='lazy' alt='QSR Game-Inspired Fitness Partnerships Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/548/548744/548744_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='546107' data-pn='1'> <img loading='lazy' alt='Interactive App-Themed Game Maps Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546107/546107_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='460850' data-pn='1'> <img loading='lazy' alt='Branded Video Game Characters Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/460/460850/460850_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='546304' data-pn='1'> <img loading='lazy' alt='Digital Brand-Made Arenas Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546304/546304_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>12</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvd2VjaGF0LWFwcCIsImFkIjoiY2xlYW50aGVza3ktYjMtMyJ9' class='tha__bb cts__banner' data-bn='cleanthesky-b3-3' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-3.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>Nike and McDonald's are Advertising Through a Game on the WeChat App</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/ellensmiith'>Ellen Smith</a> — March 22, 2018 — <a class='tha__bcLink tha__bcLink--category' href='/socialmedia'>Social Media</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://web.wechat.com/' class='tha__referenceLink' rel='nofollow noreferrer'>web.wechat</a> & <a target='_blank' href='https://www.sixthtone.com/news/1001920/nike' class='tha__referenceLink' rel='nofollow noreferrer'>sixthtone</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwechat-app","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Creative+In-Game+Ads+-+Nike+and+McDonald%27s+are+Advertising+Through+a+Game+on+the+WeChat+App&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwechat-app","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwechat-app&title=Creative+In-Game+Ads+-+Nike+and+McDonald%27s+are+Advertising+Through+a+Game+on+the+WeChat+App","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwechat-app&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=Creative+In-Game+Ads+-+Nike+and+McDonald%27s+are+Advertising+Through+a+Game+on+the+WeChat+App","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>Nike and McDonald's have always demonstrated creativity and innovation when it comes to their digital marketing, so it's no surprise that both brands were the first to advertise through a game called Jump Jump, that's accessible through China's popular WeChat app. <br /> <br /> To play the game, users simply tap the screen and jump from one object to the other - the goal is to stay off the ground for as long as possible. Now, those playing the game will notice some of the blocks they can jump to feature logos from both Nike and McDonald's. <br /> <br /> More than one billion people use WeChat, and a third of those people play Jump Jump, making it the ideal advertising platform for both brands. <br /> <br /> <br /> Image Credit: David Paulk</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. In-game Advertising - </b>The rise of in-game advertising presents new opportunities for brands to reach consumers in a more engaging and interactive way.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Mobile Gaming - </b>Mobile gaming continues to be a popular form of entertainment, providing a new channel for brands to reach consumers.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Gamification of Advertising - </b>Gamification of advertising allows for a more immersive and fun experience for consumers, potentially increasing brand engagement and loyalty.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Advertising - </b>In-game advertising presents a new avenue for advertising agencies and brands to target consumers in a unique and interactive way.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Gaming - </b>The mobile gaming industry is experiencing growth and presents an opportunity for brands to partner and advertise within various games.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fast Food - </b>Fast food chains, such as McDonald's, can use gamification in their advertising strategy to engage with consumers in a new and unique way.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.1</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:57%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:43%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:56%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:44%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart 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class='tha__bottom'> <div class='tha__relPage' data-page='0'><a data-is='230c' data-id='546107' data-pc='1' href='/trends/the-glitch' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><i class='thm__trendVideo material-icons'>play_circle_filled</i><img width=468 height=150 class='thar__img' alt='Interactive App-Themed Game Maps' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546107/546107_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Interactive App-Themed Game Maps</div> <div class='thar__title2'>Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:65%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:35%'></div> </div> </a><a data-is='230c' data-id='460850' data-pc='1' href='/trends/state-farm' class='tha__relArticle thar thar--five '> <div 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Chain Campaigns' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/380/380685/380685_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>58 Innovative Burger Chain Campaigns</div> <div class='thar__title2'>From Fast Food Fitness Clubs to Mystery Burger Packaging</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:70%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:30%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"374186":{"cn":"Social Media","cu":"socialmedia","t1":"Creative In-Game Ads","pc":"1","ab":"<h2 class='tha__title2'>Nike and McDonald's are Advertising Through a Game on the WeChat App<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/ellensmiith'>Ellen Smith<\/a> \u2014 March 22, 2018 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/socialmedia'>Social Media<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/web.wechat.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>web.wechat<\/a> & <a target='_blank' href='https:\/\/www.sixthtone.com\/news\/1001920\/nike' class='tha__referenceLink' rel='nofollow noreferrer'>sixthtone<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwechat-app\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Creative+In-Game+Ads+-+Nike+and+McDonald%27s+are+Advertising+Through+a+Game+on+the+WeChat+App&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwechat-app\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwechat-app&title=Creative+In-Game+Ads+-+Nike+and+McDonald%27s+are+Advertising+Through+a+Game+on+the+WeChat+App\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwechat-app&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=Creative+In-Game+Ads+-+Nike+and+McDonald%27s+are+Advertising+Through+a+Game+on+the+WeChat+App\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Nike and McDonald's have always demonstrated creativity and innovation when it comes to their digital marketing, so it's no surprise that both brands were the first to advertise through a game called Jump Jump, that's accessible through China's popular WeChat app. <br \/>\n<br \/>\nTo play the game, users simply tap the screen and jump from one object to the other - the goal is to stay off the ground for as long as possible. Now, those playing the game will notice some of the blocks they can jump to feature logos from both Nike and McDonald's. <br \/>\n<br \/>\nMore than one billion people use WeChat, and a third of those people play Jump Jump, making it the ideal advertising platform for both brands. <br \/>\n<br \/>\n<br \/>\nImage Credit: David Paulk<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. In-game Advertising - <\/b>The rise of in-game advertising presents new opportunities for brands to reach consumers in a more engaging and interactive way.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Mobile Gaming - <\/b>Mobile gaming continues to be a popular form of entertainment, providing a new channel for brands to reach consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Gamification of Advertising - <\/b>Gamification of advertising allows for a more immersive and fun experience for consumers, potentially increasing brand engagement and loyalty.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Advertising - <\/b>In-game advertising presents a new avenue for advertising agencies and brands to target consumers in a unique and interactive way.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Gaming - <\/b>The mobile gaming industry is experiencing growth and presents an opportunity for brands to partner and advertise within various games.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fast Food - <\/b>Fast food chains, such as McDonald's, can use gamification in their advertising strategy to engage with consumers in a new and unique way.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:57%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:43%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:56%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:44%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:9%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:91%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='374186'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:41%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:59%;'><\/div><\/div>","u":"\/trends\/wechat-app","t":"Creative In-Game Ads : wechat app","ok":1},"511196":{"cn":"Tech","cu":"tech","t1":"Nugget-Inspired Video Games","pc":"1","ab":"<h2 class='tha__title2'>McDonalds and The Sandbox Create the McNuggets Land Game<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/amyduong'>Amy Duong<\/a> \u2014 July 24, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/socialmedia'>Social Media<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.sandbox.game\/en\/experiences\/the-sandbox-mcnuggets-land\/a506aa9f-d1f7-49bd-b135-f32ee841036e\/page\/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI' class='tha__referenceLink' rel='nofollow noreferrer'>sandbox.game<\/a> & <a target='_blank' href='https:\/\/designtaxi.com\/news\/424325\/McDonald-s-McNuggets-Art-Exhibition-Video-Game-Celebrate-Its-40th-Anniversary\/' class='tha__referenceLink' rel='nofollow noreferrer'>designtaxi<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmcnuggets-land\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Nugget-Inspired+Video+Games+-+McDonalds+and+The+Sandbox+Create+the+McNuggets+Land+Game&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmcnuggets-land\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmcnuggets-land&title=Nugget-Inspired+Video+Games+-+McDonalds+and+The+Sandbox+Create+the+McNuggets+Land+Game\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmcnuggets-land&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=Nugget-Inspired+Video+Games+-+McDonalds+and+The+Sandbox+Create+the+McNuggets+Land+Game\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>McDonald's taps the help of creative agency DDB Group Hong Kong to celebrate 40 years since the birth of its iconic McNuggets along with a McNuggets Land game alongside The Sandbox. The campaign kicks off with a fully immersive experience for fans. <br \/>\n<br \/>\nThis includes an art exhibit and an inaugural metaverse game -- the pop art exhibition can be found in West Kowloon Cultural District. This is set to open its doors on July 29th with work done alongside creative director Kevin Poon. The exhibition is dubbed Coach McNugget Art World where visitors are able to go through a time tunnel that highlights some of the history of the food. They can also get their own McNugget shape in the form of laser tattoos with VANDYTHEPINK-created merchandise available.<br \/>\n<br \/>\nImage Credit: McDonald's Hong Kong<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Immersive Experiences - <\/b>The popularity of fully immersive experiences like McDonald's McNuggets Land game and art exhibit opens up opportunities for businesses to create unique and engaging customer experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Metaverse Games - <\/b>The launch of the inaugural metaverse game tied to McDonald's McNuggets Land game demonstrates the potential for businesses to tap into the growing market of virtual worlds and gaming.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Pop Art Exhibitions - <\/b>The success of the pop art exhibition, Coach McNugget Art World, highlights the demand for interactive and visually captivating art installations, presenting opportunities for artists and galleries to create engaging experiences for audiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fast Food - <\/b>The collaboration between McDonald's and The Sandbox showcases the potential for the fast food industry to leverage video games and virtual experiences to engage and attract customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Creative Agencies - <\/b>Creative agencies, like DDB Group Hong Kong, have the opportunity to partner with brands to develop innovative and immersive campaigns that combine physical and digital elements.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Art Galleries - <\/b>The success of the Coach McNugget Art World exhibition suggests that art galleries can embrace interactive and pop art installations to attract a wider audience and offer unique experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:54%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:46%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:57%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:43%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:43%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:57%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='511196'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:51%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:49%;'><\/div><\/div>","u":"\/trends\/mcnuggets-land","t":"Nugget-Inspired Video Games : McNuggets Land"},"538931":{"cn":"Marketing","cu":"marketing","t1":"In-Game Advertising Services","pc":"1","ab":"<h2 class='tha__title2'>StackAdapt Offers Engaging Game Advertising for its Clients<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Colin96'>Colin Smith<\/a> \u2014 July 5, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/socialmedia'>Social Media<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.stackadapt.com\/in-game-advertising' class='tha__referenceLink' rel='nofollow noreferrer'>stackadapt<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstackadapt\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=In-Game+Advertising+Services+-+StackAdapt+Offers+Engaging+Game+Advertising+for+its+Clients&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstackadapt\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstackadapt&title=In-Game+Advertising+Services+-+StackAdapt+Offers+Engaging+Game+Advertising+for+its+Clients\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstackadapt&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=In-Game+Advertising+Services+-+StackAdapt+Offers+Engaging+Game+Advertising+for+its+Clients\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>StackAdapt\u2019s in-game advertising service offers marketers the ability to integrate their brand seamlessly into various gaming environments. This service targets a highly engaged and influential audience, leveraging the immersive nature of video games to enhance brand visibility and recall. In-game advertisements can be displayed on mobile, PC, and console games, ensuring broad reach across different gaming platforms. The ads are designed to blend into the game environment without disrupting gameplay, providing a non-intrusive experience for gamers. This approach helps brands connect with consumers who are fully immersed in their gaming activities, making them more likely to notice and remember the advertisements.<br \/>\n<br \/>\nThe service includes various ad formats, such as blended in-game display and video ads, which are tailored to fit the look and feel of the game. These ads use large text, high-contrast colors, and clear calls to action to maximize visibility and engagement. StackAdapt\u2019s in-game advertising also supports multi-channel campaigns, allowing brands to create cohesive stories across different advertising channels, including audio, connected TV (CTV), and digital out-of-home (DOOH) ads. This integrated approach helps brands build awareness, educate consumers, and drive conversions by reaching them at multiple touchpoints throughout their digital journey.<br \/>\n<br \/>\nImage Credit: StackAdapt<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Seamless Brand Integration - <\/b>Integrating brands seamlessly into gaming environments allows them to connect with consumers during highly immersive experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Multi-channel Synergy - <\/b>Supporting multi-channel campaigns builds cohesive brand narratives across various advertising platforms, enhancing overall consumer engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Non-intrusive Advertising - <\/b>Designing advertisements to blend into the game environment without disrupting gameplay ensures a positive user experience and higher ad recall.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Video Game Advertising - <\/b>The video game industry presents lucrative opportunities for marketers looking to tap into a highly engaged and influential audience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Marketing - <\/b>Digital marketing agencies can leverage in-game advertising as a unique way to enhance brand visibility and consumer recall.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Connected TV (CTV) Advertising - <\/b>The integration of CTV ads with in-game advertising strategies offers a unified approach to reach consumers across multiple screens.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:71%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:29%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='538931'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:75%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:25%;'><\/div><\/div>","u":"\/trends\/stackadapt","t":"In-Game Advertising Services : stackadapt"},"550845":{"cn":"Marketing","cu":"marketing","t1":"Gamer-Centric Fast Food Campaigns","pc":"1","ab":"<h2 class='tha__title2'>Burger King's Gaming Campaign to Rewards \u201cBurger-to-King\u201d Goals<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/GeorgiaNorsten'>Georgia Wray Norsten<\/a> \u2014 November 12, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/socialmedia'>Social Media<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/adage.com\/creativity\/work\/burger-king-rewards-gamers-who-score-players-named-burger-and-king\/2590766' class='tha__referenceLink' rel='nofollow noreferrer'>adage<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fburger-to-king\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Gamer-Centric+Fast+Food+Campaigns+-+Burger+King%27s+Gaming+Campaign+to+Rewards+%E2%80%9CBurger-to-King%E2%80%9D+Goals&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fburger-to-king\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fburger-to-king&title=Gamer-Centric+Fast+Food+Campaigns+-+Burger+King%27s+Gaming+Campaign+to+Rewards+%E2%80%9CBurger-to-King%E2%80%9D+Goals\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fburger-to-king&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=Gamer-Centric+Fast+Food+Campaigns+-+Burger+King%27s+Gaming+Campaign+to+Rewards+%E2%80%9CBurger-to-King%E2%80%9D+Goals\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Burger King is tapping into the gaming world with a new campaign that cleverly rewards players of EA Sports FC who score goals through a \"Burger to King\" combo pass. Created by Happiness Brussels, an FCB alliance, the campaign invites gamers in Belgium to share footage of their 'Burger to King' goal moments on social media with the hashtag #BurgerToKing for a chance to win a free Whopper.<br \/>\n<br \/>\nWith EA Sports FC\u2019s latest upgrades, player names, including lesser-known ones, are now announced during gameplay. This feature is a perfect fit for Burger King\u2019s activation, which makes scoring with players named \"Burger\" and \"King\" a real-world reward. Gamers can even build custom teams featuring these players to boost their chances.<br \/>\n<br \/>\n\u201cBurger King is a relatively young brand in Belgium, and this campaign is an exciting way to connect with the local gaming community,\u201d says Dirk Lammens, head of marketing at Burger Brands Belgium.<br \/>\n<br \/>\nImage Credit: AdAge<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Gamified Marketing - <\/b>Integrating gaming mechanics into marketing campaigns can engage younger audiences and enhance brand interaction.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interactive Social Media Promotions - <\/b>Encouraging users to share content on social media can increase organic reach and foster community engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Personalized In-game Rewards - <\/b>Offering real-life prizes for in-game achievements can create a more immersive and motivating gaming experience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fast Food - <\/b>Innovative campaigns linking digital interaction with tangible rewards can boost customer loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Video Games - <\/b>Collaborating with non-endemic brands can open new revenue streams and diverse brand experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Marketing - <\/b>Using cross-platform promotions can amplify reach and effectively target tech-savvy demographics.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:85%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:15%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:98%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:2%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='550845'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:91%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:9%;'><\/div><\/div>","u":"\/trends\/burger-to-king","t":"Gamer-Centric Fast Food Campaigns : Burger to king"},"548744":{"cn":"Marketing","cu":"marketing","t1":"QSR Game-Inspired Fitness Partnerships","pc":"1","ab":"<h2 class='tha__title2'>WithU and McDonald's MONOPOLY Make Strides in the UK<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 October 21, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/socialmedia'>Social Media<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/insider.fitt.co\/press-release\/fitness-app-withus-partnership-with-mcdonalds-monopoly-uk-led-to-huge-spike-in-people-signing-up-for-on-demand-workouts\/' class='tha__referenceLink' rel='nofollow noreferrer'>insider.fitt.co<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmcdonalds-monopoly1\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=QSR+Game-Inspired+Fitness+Partnerships+-+WithU+and+McDonald%27s+MONOPOLY+Make+Strides+in+the+UK&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmcdonalds-monopoly1\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmcdonalds-monopoly1&title=QSR+Game-Inspired+Fitness+Partnerships+-+WithU+and+McDonald%27s+MONOPOLY+Make+Strides+in+the+UK\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmcdonalds-monopoly1&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=QSR+Game-Inspired+Fitness+Partnerships+-+WithU+and+McDonald%27s+MONOPOLY+Make+Strides+in+the+UK\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The partnership between modern fitness app WithU and McDonald's MONOPOLY promotion in the UK has led to a remarkable increase in app sign-ups, with a reported 297% rise during the campaign. This collaboration allowed participants in the MONOPOLY game to win a three-month trial of WithU.<br \/>\n<br \/>\nThe partnership's run spanned September 4th until October 15th. The initiative targeted new users. WithU's approach contrasts with typical fitness marketing by collaborating with a fast-food brand, which may attract attention and foster interest in healthier lifestyle choices among McDonald\u2019s customers.<br \/>\n<br \/>\nThe campaign's success is evident not only in the spike in sign-ups but also in the high conversion rate of users redeeming their codes for WithU memberships. The partnership between WithU and McDonald's MONOPOLY has successfully engaged a diverse audience.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fitness-gaming Collaborations - <\/b>The partnership between fitness app WithU and McDonald's MONOPOLY is an example of how gamification can drive engagement and attract users from unconventional markets.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Cross-industry Promotions - <\/b>Collaborations between fitness apps and fast-food brands open up new avenues for customer acquisition by tapping into diverse consumer bases.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Health Incentives in Fast-food Promotions - <\/b>Incorporating health-related prizes into fast-food promotional campaigns can inspire healthier choices among a broad audience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fitness Technology - <\/b>The surge in WithU app sign-ups illustrates the potential of strategic partnerships in the fitness technology sector.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Quick-service Restaurants - <\/b>The campaign highlights how quick-service restaurants can boost customer engagement through unique and health-oriented promotions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Gamification Marketing - <\/b>The successful integration of WithU into the MONOPOLY game underscores the efficacy of gamification as a powerful marketing tool.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:85%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:15%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:72%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:28%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:94%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:6%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='548744'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:84%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:16%;'><\/div><\/div>","u":"\/trends\/mcdonalds-monopoly1","t":"QSR Game-Inspired Fitness Partnerships : McDonald's MONOPOLY"},"546107":{"cn":"Marketing","cu":"marketing","t1":"Interactive App-Themed Game Maps","pc":"1","ab":"<h2 class='tha__title2'>Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Colin96'>Colin Smith<\/a> \u2014 September 19, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/socialmedia'>Social Media<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.youtube.com\/watch?v=GUaKgLQ-VME' class='tha__referenceLink' rel='nofollow noreferrer'>youtube<\/a> & <a target='_blank' href='https:\/\/venturebeat.com\/game-development\/twitch-unveils-brand-customized-fortnite-game-world-the-glitch-ahead-of-twitchcon\/' class='tha__referenceLink' rel='nofollow noreferrer'>venturebeat<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-glitch\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Interactive+App-Themed+Game+Maps+-+Twitch+Unveiled+%27The+Glitch%27+Brand+Map+in+Fortnite+for+Twitchcon&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-glitch\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-glitch&title=Interactive+App-Themed+Game+Maps+-+Twitch+Unveiled+%27The+Glitch%27+Brand+Map+in+Fortnite+for+Twitchcon\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-glitch&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=Interactive+App-Themed+Game+Maps+-+Twitch+Unveiled+%27The+Glitch%27+Brand+Map+in+Fortnite+for+Twitchcon\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Twitch, in collaboration with Amazon Ads, has introduced a new gaming experience within Fortnite called \u201cThe Glitch.\u201d This initiative, developed by Halo co-creator Alex Seropian and his studio Look North World, aims to integrate brand-customized worlds into the Fortnite universe. The Glitch is designed to offer marketing opportunities for brands, allowing them to create interactive and engaging experiences for players. For instance, brands like Domino\u2019s and Peloton have already partnered with Twitch to create unique in-game experiences that promote their products while enhancing gameplay.<br \/>\n<br \/>\nThe Glitch is part of a broader strategy by Twitch to engage its community and provide new avenues for brand interaction. By incorporating branded elements seamlessly into the game, Twitch aims to create a non-intrusive advertising environment that appeals to both players and brands. The initiative also leverages the popularity of Twitch streamers, who will play and promote The Glitch, ensuring continuous engagement with the gaming community. This approach not only benefits brands by increasing their visibility but also enhances the overall gaming experience for players1.<br \/>\n<br \/>\nImage Credit: Twitch, Epic Games<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Interactive Brand-integrated Gaming - <\/b>Creating branded game worlds within popular titles like Fortnite enhances player engagement while offering unique marketing experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Streamer-driven Promotions - <\/b>Leveraging well-known Twitch streamers to promote in-game brand experiences ensures sustained visibility and engagement with the gaming audience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Non-intrusive Advertising Environments - <\/b>Incorporating branded elements seamlessly into gameplay creates a more appealing advertising strategy that resonates with players.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Gaming - <\/b>The fusion of gaming and brand marketing creates an immersive experience for players, opening new revenue streams.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Marketing and Advertising - <\/b>Brands partnering with gaming platforms to create interactive experiences redefine traditional advertising methods, enhancing brand recall.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Streaming Platforms - <\/b>Utilizing the influence of streamers to promote branded gaming content drives user engagement and platform growth.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:56%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:44%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:51%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:49%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='546107'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:65%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:35%;'><\/div><\/div>","u":"\/trends\/the-glitch","t":"Interactive App-Themed Game Maps : the glitch"},"460850":{"cn":"Marketing","cu":"marketing","t1":"Branded Video Game Characters","pc":"1","ab":"<h2 class='tha__title2'>'Jake From State Farm' Debuts as First Branded Character in NBA 2K22<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/NikoPajkovic'>Niko Pajkovic<\/a> \u2014 September 20, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/socialmedia'>Social Media<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.statefarm.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>statefarm<\/a> & <a target='_blank' href='https:\/\/www.marketingdive.com\/news\/state-farms-mascot-debuts-as-first-branded-character-in-nba-2k22\/606590\/' class='tha__referenceLink' rel='nofollow noreferrer'>marketingdive<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstate-farm\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Branded+Video+Game+Characters+-+%27Jake+From+State+Farm%27+Debuts+as+First+Branded+Character+in+NBA+2K22&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstate-farm\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstate-farm&title=Branded+Video+Game+Characters+-+%27Jake+From+State+Farm%27+Debuts+as+First+Branded+Character+in+NBA+2K22\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fstate-farm&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=Branded+Video+Game+Characters+-+%27Jake+From+State+Farm%27+Debuts+as+First+Branded+Character+in+NBA+2K22\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>An innovative marketing tactic, American insurance company State Farm has partnered with 2K Games to create the first-ever branded character in NBA 2K22. State Farm's popular mascot, Jake, will appear in the video game as a non-playable character (NPC) that users can engage with while in 'The City' mode. <br \/>\n<br \/>\nNot only will players be able to interact with Jake, but they will also be able to unlock 'Jake from State Farm'-inspired skins for their characters, as well as branded apparel. In addition, State Farm plans to host a unique 'Jakeover' live stream event on Twitch, which will feature a variety of gaming influencers. <br \/>\n<br \/>\nBy delivering an in-game character, and by poking fun at the brand's own meme-worthy mascot, State Farm is bypassing traditional advertising methods to engage the gaming community in an authentic and fun way.<br \/>\n<br \/>\nImage Credit: State Farm<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Branded Video Game Characters - <\/b>More brands will collaborate with video game companies to create branded characters and gain access to the gaming community.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Interactive Advertising - <\/b>Interactive in-game advertising will become more prevalent as brands seek new and engaging ways to reach consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Influencer Marketing in Gaming - <\/b>More brands will utilize gaming influencers to promote their branded characters and events within video games.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Insurance - <\/b>Insurance companies will explore innovative marketing tactics such as in-game branded characters to reach consumers and promote their services.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Video Games - <\/b>Video game publishers will benefit from collaborations with brands to create in-game branded characters and unlock new revenue streams.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing and Advertising - <\/b>Marketing and advertising agencies will have new opportunities to create interactive advertising campaigns and collaborate with gaming influencers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>1.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:33%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:67%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:6%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:94%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:17%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:83%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='460850'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:19%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:81%;'><\/div><\/div>","u":"\/trends\/state-farm","t":"Branded Video Game Characters : State Farm"},"546304":{"cn":"Tech","cu":"tech","t1":"Digital Brand-Made Arenas","pc":"3","ab":"<h2 class='tha__title2'>Nike Partners with EA Sports to Create a New Stadium in FC 25<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 September 23, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/socialmedia'>Social Media<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/nike.com' class='tha__referenceLink' rel='nofollow noreferrer'>nike<\/a> & <a target='_blank' href='https:\/\/hypebeast.com\/2024\/9\/nike-air-zoom-arena-ea-sports-fc-25' class='tha__referenceLink' rel='nofollow noreferrer'>hypebeast<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffc-25\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Digital+Brand-Made+Arenas+-+Nike+Partners+with+EA+Sports+to+Create+a+New+Stadium+in+FC+25&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffc-25\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffc-25&title=Digital+Brand-Made+Arenas+-+Nike+Partners+with+EA+Sports+to+Create+a+New+Stadium+in+FC+25\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffc-25&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=Digital+Brand-Made+Arenas+-+Nike+Partners+with+EA+Sports+to+Create+a+New+Stadium+in+FC+25\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Nike is set to make its mark in digital gaming by unveiling the Nike Air Zoom Arena, a futuristic virtual stadium that will debut in the upcoming EA SPORTS FC 25 video game. This stadium blends elements of real-world football arenas like Manchester City\u2019s Etihad Stadium and Marseille\u2019s Stade V\u00e9lodrome while incorporating the design aesthetics of Nike\u2019s iconic Mercurial football cleats. <br \/>\n<br \/>\nThe Nike Air Zoom Arena will be featured in the new 5v5 matches within Ultimate Team and Clubs modes. This map aligns with EA SPORTS' introduction of the Rush experience, which enhances player interaction by allowing AI players to be replaced with friends.<br \/>\n<br \/>\nIn addition to the stadium, FC 25 will introduce more customization options, as well as exclusive rewards and celebrations in Ultimate Team. The gameplay is also now being enhanced by EA\u2019s FC IQ and HyperMotionV technology, which offer heightened control and more lifelike player movements.<br \/>\n<br \/>\nImage Credit: Nike, EA Sports, <a rel='nofollow' href='https:\/\/hypebeast.com\/2024\/9\/nike-air-zoom-arena-ea-sports-fc-25'>hypebeast<\/a>, <a rel='nofollow' href='http:\/\/nike.com'>nike<\/a><\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Virtual-arena Integration - <\/b>The launch of Nike Air Zoom Arena in EA SPORTS FC 25 introduces immersive gaming experiences by merging real-world stadium designs with virtual football environments.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Enhanced Player Customization - <\/b>FC 25's expanded customization options provide gamers with unprecedented control over their virtual avatars, enriching the overall personalized experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. AI-friend Hybrid Teams - <\/b>The integration of AI players being replaced by friends in 5v5 matches through EA SPORTS' Rush experience showcases a new level of social interaction within virtual sports gaming.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Digital Gaming - <\/b>The collaboration between Nike and EA SPORTS pushes the boundaries of in-game branding and interactive sports experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sportswear - <\/b>Nike's virtual stadium embodies a novel marketing strategy that merges sportswear design aesthetics with digital gaming environments.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Artificial Intelligence - <\/b>AI-driven enhancements in FC 25 like FC IQ and HyperMotionV technology underscore the advances in creating more lifelike and engaging virtual sports experiences.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>9.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:97%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:3%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:99%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:1%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='546304'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:95%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:5%;'><\/div><\/div>","u":"\/trends\/fc-25","t":"Digital Brand-Made Arenas : FC 25"},"501305":{"cn":"Marketing","cu":"marketing","t1":"Asian QSR Ads","pc":"1","ab":"<h2 class='tha__title2'>Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Grace.Mahas'>Grace Mahas<\/a> \u2014 March 21, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/socialmedia'>Social Media<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.youtube.com\/watch?v=6iCsAlcaBz0' class='tha__referenceLink' rel='nofollow noreferrer'>youtube<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsizzling-shrimp\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Asian+QSR+Ads+-+Panda+Express+Launches+Sizzling+Shrimp+LTO+with+Exciting+Basketball+Tie-In+Campaign&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsizzling-shrimp\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsizzling-shrimp&title=Asian+QSR+Ads+-+Panda+Express+Launches+Sizzling+Shrimp+LTO+with+Exciting+Basketball+Tie-In+Campaign\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsizzling-shrimp&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=Asian+QSR+Ads+-+Panda+Express+Launches+Sizzling+Shrimp+LTO+with+Exciting+Basketball+Tie-In+Campaign\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Panda Express, a fast-casual restaurant brand, is introducing its limited-time dish, Sizzling Shrimp, with a unique national campaign developed by The Many. The campaign features a rock-power ballad-driven TV spot and a social activation tied to the college basketball tournament in March.<br \/>\n<br \/>\nCapitalizing on the excitement of the tournament, Panda Express presents the \"Sizzling Streaks\" promotion. Whenever a team scores a 10-0 run during a game, fans following Panda Express's social media will be offered a free Sizzling Shrimp with their order. The Many collaborated with a sports statistician and set up a game-watch API alert to enhance the promotion. Basketball social influencers and NCAA athletes are also partnering with the brand to promote \"Sizzling Streaks.\"<br \/>\n<br \/>\nFabiola del Rio, VP of Integrated Marketing Communications at Panda Express, highlights the synergy between the Sizzling Shrimp launch and the college basketball tournament. The TV spot showcases The Darkness's hit \"I Believe In A Thing Called Love\" while featuring a chef cooking the shrimp dish, creating a memorable campaign.<br \/>\n<br \/>\nThe Sizzling Shrimp campaign, including TV spots and social, creative executions, runs from March 3 through April. The \"Sizzling Streak\" social activation will be live during tournament games from March 16 to April 3 across Panda Express's social media platforms.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. March Madness Tie-in Campaigns - <\/b>Fast-food brands can capitalize on national sporting events to drive sales with creative promotions, influencers, and social media integration.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Social-media-driven Promotions - <\/b>QSRs can leverage social media platforms to offer customized promotions and rewards to customers in real-time, enhancing the customer experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Limited-time Offers - <\/b>QSRs can create a sense of urgency and drive demand by introducing new and exclusive menu items for a limited time only.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fast Food Industry - <\/b>The fast-food industry can develop creative ad campaigns and promotions tied to national events, sports, or current trends to engage customers and increase sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Sports Apparel and Merchandise Industry - <\/b>Sports apparel and merchandise companies can explore partnerships with fast-food brands to promote their products during major sporting events and casual dining experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media Marketing Industry - <\/b>Social media marketing agencies can help fast-food brands to develop strategic plans incorporating promotional campaigns, influencer partnerships, and real-time rewards.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:46%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:54%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:17%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:83%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:35%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:65%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='501305'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:33%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:67%;'><\/div><\/div>","u":"\/trends\/sizzling-shrimp","t":"Asian QSR Ads : Sizzling Shrimp "},"498739":{"cn":"Marketing","cu":"marketing","t1":"Food Truck Billboards","pc":"1","ab":"<h2 class='tha__title2'>McDonald's Transformed Billboards into Digital Food Truck Displays<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Colin96'>Colin Smith<\/a> \u2014 February 14, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/socialmedia'>Social Media<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.mcdonalds.com\/se\/sv-se.html\/?a' class='tha__referenceLink' rel='nofollow noreferrer'>mcdonalds<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffood-truck-billboard\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Food+Truck+Billboards+-+McDonald%27s+Transformed+Billboards+into+Digital+Food+Truck+Displays&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffood-truck-billboard\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffood-truck-billboard&title=Food+Truck+Billboards+-+McDonald%27s+Transformed+Billboards+into+Digital+Food+Truck+Displays\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ffood-truck-billboard&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F374%2Fwechat-app.jpeg%3Fauto%3Dwebp&description=Food+Truck+Billboards+-+McDonald%27s+Transformed+Billboards+into+Digital+Food+Truck+Displays\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>McDonald's Sweden recently launched a new fried chicken burger inspired by street food culture. As part of the launch campaign, the fast-food giant transformed digital-out-of-home (DOOH) billboards into digital food trucks, giving people the chance to try the new burger for free for 24 hours.<br \/>\n<br \/>\nThe digital food trucks were stationed in two locations close to physical McDonald's restaurants. To place an order, guests were required to scan a QR code displayed on the billboard, which would then prompt a virtual chef in the digital food truck to prepare a coupon for the new burger. This coupon was then sent directly to the McDonald's app, and customers could complete their order there and then collect their food from the nearby restaurant.<br \/>\n<br \/>\nThis unique advertising approach enabled McDonald's to capture the attention of passers-by and create a buzz around their latest menu offering. By leveraging technology, the company was able to provide a fun and interactive experience for customers, and promote their new burger in a highly engaging way.<br \/>\n<br \/>\nMcDonald's is not the first brand to incorporate DOOH advertising into their marketing campaigns. However, this innovative approach showcases how brands can leverage technology to create exciting and immersive brand experiences that can capture the attention of the audience and help them stand out from the competition.<br \/>\n<br \/>\nImage Credit: McDonald's Sweden<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Digital-out-of-home (DOOH) Advertising - <\/b>There is an opportunity for brands to create more immersive and interactive brand experiences through DOOH advertising.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. QR Code Technology - <\/b>QR codes can be utilized to make ordering and purchasing products more convenient for customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Street Food Inspired Menu Offerings - <\/b>Fast food chains may explore incorporating street food inspired menu offerings to attract younger audiences and stand out from the competition.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fast Food Chains - <\/b>Fast food chains can leverage DOOH advertising and street food inspired menu offerings to create more engaging experiences for customers and promote their brand.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Advertising Agencies - <\/b>Advertising agencies may consider incorporating innovative technologies such as DOOH billboards and QR codes into their campaigns to help clients differentiate themselves from competitors.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail Industry - <\/b>Retail businesses may explore utilizing QR codes to make the ordering process more efficient and convenient for customers, for example, for curbside pickup services.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:69%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:31%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:33%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:67%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='498739'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:65%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:35%;'><\/div><\/div>","u":"\/trends\/food-truck-billboard","t":"Food Truck Billboards : food truck billboard"}}</script> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17323.4' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17323.4' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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