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BBC - Wales Music: Penguin picks up Gruff Rhys-soundtracked Whale Trail app

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width:420px"> <p>Post categories: <a href="https://www.bbc.co.uk/blogs/walesmusic/music/" rel="tag" title="">Music</a> </p> <p class="user-pic"> <a href="https://www.bbc.co.uk/blogs/walesmusic/james_mclaren/"> <img class="author_pic" src="/staticarchive/47fe2162b164adb136294f8349d163a90efca5a2.png" width="50" alt="James McLaren"></a> <span class="vcard author"><a href="https://www.bbc.co.uk/blogs/walesmusic/james_mclaren/">James McLaren</a></span> <span class="separator">|</span> <abbr class="published" title="2012-03-20T09:28:54+00:00">09:28 UK time, Tuesday, 20 March 2012</abbr> </p> </div> <div class="cleardiv"><!-- clearing --></div> </div> <div class="post_content"> <p>The popular iOS and Android game Whale Trail, uniquely launched in conjunction with a song by <a href="/wales/music/sites/gruff-rhys/">Gruff Rhys</a>, has made the jump from mobile app to publishing thanks to Penguin Books.</p> <iframe width="512" height="288" src="https://www.youtube.com/embed/wwr6c2Ws1yI" frameborder="0" allowfullscreen></iframe> <p>Penguin's Puffin imprint has secured the global rights to Whale Trail to publish as an e-book, digital picture book and in traditional format.</p> <p>Launched last year and developed by <a href="https://www.ustwo.co.uk/">ustwo</a>, Whale Trail is a psychedelia-inflected game featuring Willow the Whale - and its music is a song by Rhys, who had previously worked with ustwo's Neil McFarland on <a href="/wales/music/sites/super-furry-animals">Super Furry Animals</a>' Rings Around The World and Phantom Power DVDs.</p> <p>Penguin's Eric Huang said: "I discovered Whale Trail from Gruff Rhys' music video. When I downloaded the app, I was hooked. I wanted to know more about Willow and his world and thought, we should publish a book."</p> <p>Whale Trail is soundtracked by an instrumental version of Rhys' song, while the full version was released as a bonus track on the reissue of his last album, the award-winning Hotel Shampoo.</p> <p><strong>Feel free to comment!</strong> If you want to have your say, on this or any other BBC blog, you will need to <a href="https://www.bbc.co.uk/users/login">sign in</a> to your BBC iD account. If you don't have a BBC iD account, you can <a href="https://id.bbc.co.uk/users/register/">register here</a> - it'll allow you to contribute to a range of BBC sites and services using a single login.</p> <p>Need some assistance? <a href="https://id.bbc.co.uk/users/help/about">Read about BBC iD</a>, or get some <a href="https://id.bbc.co.uk/users/help/registering">help with registering</a>.</p> <div class="bbc-st bbc-st-slim bbc-st-colour bbc-st-light"> <a href="/modules/sharetools/share?url=http%3A%2F%2Fwww.bbc.co.uk%2Fblogs%2Fwalesmusic%2F2012%2F03%2Fwhale-trail-book-gruff-rhys-penguin-puffin.shtml&amp;appId=news">Share this page</a> </div> <div class="cleardiv"></div> </div> <!--No uid list supplied to dna.--> <link rel="stylesheet" rev="stylesheet" href="/staticarchive/b171f6295dafa594e000486294caf5ef2e356648.css"><link rel="stylesheet" rev="stylesheet" href="/staticarchive/bdc8e6063cc77eae5dd70863b70699ca669df7f2.css"><!--[if lte IE 7]> <link rel="stylesheet" rev="stylesheet" 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At the... </p> <p class="blogtitle"><a href="https://www.bbc.co.uk/blogs/walesnature/">Wales Nature »</a></p> </div> <div style="clear:both;"></div> </div> <div class="blogpromo"> <img src="https://www.bbc.co.uk/wales/blogs/images/users/x-ray_production_team.jpg" width="55" height="55" alt="X-Ray production team"><div class="blogpromoinfo"> <h4><a href="https://www.bbc.co.uk/blogs/x-ray/2012/03/dog-grooming.shtml">Dog Grooming</a></h4> <p>A third of Welsh families own a dog and a growing number... </p> <p class="blogtitle"><a href="https://www.bbc.co.uk/blogs/x-ray/">X-Ray »</a></p> </div> <div style="clear:both;"></div> </div> <!-- discontinued <div class="blogpromo"> <img src="/wales/blogs/images/users/nick_-_web_team.jpg" width="55" height="55" alt="Nick - Web Team" /> <div class="blogpromoinfo"> <h4><a href="https://www.bbc.co.uk/blogs/walesnortheast/2011/03/goodbye_blog.html">Last post</a></h4> <p>After five years, the time has come to close this blog. When... </p> <p class="blogtitle"><a href="https://www.bbc.co.uk/blogs/walesnortheast/">North East Wales Weblog »</a></p> </div> <div style="clear:both;"></div> </div> --> <!-- discontinued <div class="blogpromo"> <img src="/wales/blogs/images/users/betsan_powys.jpg" width="55" height="55" alt="Betsan Powys" /> <div class="blogpromoinfo"> <h4><a href="https://www.bbc.co.uk/blogs/thereporters/betsanpowys/2011/05/931_down.html">931 down</a></h4> <p>It was an inspired conversation. What shall we call a blog written...</p> <p class="blogtitle"><a href="https://www.bbc.co.uk/blogs/thereporters/betsanpowys/">Betsan's Blog »</a></p> </div> <div style="clear:both;"></div> </div> --> </div> </div> </div> </div> </div> <!--end blogs block--> </div> <!-- sidebar ends here --> </div> <div class="cleardiv"><!--clearing div--></div></div> <!--main content ends here--><div class="cleardiv"><!--clearing div--> </div> <div id="explore"> <div class="more content"> <h2><a name="jump_more"></a>More from this blog...</h2> <!--grids--> <div class="grids"> <div class="unit topical"> <div class="title"><h3>Topical posts on this blog</h3></div> <div class="inner"> <div id="beingdiscussedNow"> <h2>Being Discussed Now</h2> <ul class="dna-list"><li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/04/pete-ham-badfinger-without-you.shtml">The tragic life of Pete Ham and Badfinger</a><span>(4)</span></li> <li><a href="https://www.bbc.co.uk/blogs/blogwales/posts/introducing_a_girl_called_ruth">introducing_a_girl_called_ruth</a><span>(1)</span></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/07/interview-steve-balsamo-rosalie-deighton.shtml">Interview: Steve Balsamo on Balsamo And Deighton</a><span>(4)</span></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/07/rolling-stones-in-wales.shtml">The Rolling Stones in Wales: were you there?</a><span>(1)</span></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/06/adam-walton-playlist-show-9-june.shtml">Adam Walton playlist and show info: Saturday 9 June 2012</a><span>(2)</span></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2011/09/introducing-uploader-update.shtml">Introducing Uploader Update</a><span>(1)</span></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/06/talent-show-top-five.shtml">Talent show top five</a><span>(1)</span></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/05/catherine-zeta-jones-russell-brand-tom-cruise-rock-of-ages.shtml">Catherine Zeta-Jones and Russell Brand to duet on Rock Of Ages OST</a><span>(1)</span></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/04/wales-best-guitarists.shtml">Wales' best guitarists</a><span>(16)</span></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/05/eurovision-devolution-wales-scotland-northern-ireland.shtml">Should Wales, Scotland and Northern Ireland go it alone at Eurovision?</a><span>(2)</span></li> </ul></div> </div> </div> <div class="unit archives"> <!--block item - dark green top box--> <div class="title"><h3>Archives</h3></div> <div class="inner"> <p><strong>Past twelve months</strong></p> <ul><li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/11/">November 2012 (2)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/08/">August 2012 (3)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/07/">July 2012 (28)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/06/">June 2012 (21)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/05/">May 2012 (31)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/04/">April 2012 (26)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/03/">March 2012 (49)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/02/">February 2012 (33)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2012/01/">January 2012 (33)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2011/12/">December 2011 (30)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2011/11/">November 2011 (33)</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/2011/10/">October 2011 (27)</a></li> </ul><p class="all"><a href="https://www.bbc.co.uk/blogs/walesmusic/archives.shtml">complete archive</a></p> </div> <!--end item - dark green top box--> </div> <div class="unit tags"> <!--block item - dark green top box--> <div class="title"><h3>Categories</h3></div> <div class="inner"> <p>These are some of the popular topics this blog covers.</p> <ul class="tags"><li class="rank-7"><a href="https://www.bbc.co.uk/blogs/walesmusic/archive/">archive</a></li> <li class="rank-385"><a href="https://www.bbc.co.uk/blogs/walesmusic/music/artist/">artists</a></li> <li class="rank-18"><a href="https://www.bbc.co.uk/blogs/walesmusic/music/audio/">audio</a></li> <li class="rank-43"><a href="https://www.bbc.co.uk/blogs/walesmusic/music/bbc-cardiff-singer-of-the-worl/">bbc cardiff singer of the world</a></li> <li class="rank-73"><a href="https://www.bbc.co.uk/blogs/walesmusic/music/bbc-national-orchestra-of-wale/">bbc national orchestra of wales</a></li> <li class="rank-21"><a href="https://www.bbc.co.uk/blogs/walesmusic/music/classical/">classical</a></li> <li class="rank-175"><a href="https://www.bbc.co.uk/blogs/walesmusic/events/">events</a></li> <li class="rank-3"><a href="https://www.bbc.co.uk/blogs/walesmusic/first-click/">first click</a></li> <li class="rank-4"><a href="https://www.bbc.co.uk/blogs/walesmusic/history/">history</a></li> <li class="rank-110"><a href="https://www.bbc.co.uk/blogs/walesmusic/interview/">interviews</a></li> <li class="rank-139"><a href="https://www.bbc.co.uk/blogs/walesmusic/music/live/">live</a></li> <li class="rank-329"><a href="https://www.bbc.co.uk/blogs/walesmusic/music/">music</a></li> <li class="rank-94"><a href="https://www.bbc.co.uk/blogs/walesmusic/north-wales/">north wales</a></li> <li class="rank-1"><a href="https://www.bbc.co.uk/blogs/walesmusic/photography/">photography</a></li> <li class="rank-5"><a href="https://www.bbc.co.uk/blogs/walesmusic/publications/">publications</a></li> <li class="rank-241"><a href="https://www.bbc.co.uk/blogs/walesmusic/radio/">radio</a></li> <li class="rank-143"><a href="https://www.bbc.co.uk/blogs/walesmusic/music/release/">releases</a></li> <li class="rank-5"><a href="https://www.bbc.co.uk/blogs/walesmusic/ryder-cup/">ryder cup</a></li> <li class="rank-127"><a href="https://www.bbc.co.uk/blogs/walesmusic/south-wales/">south wales</a></li> <li class="rank-25"><a href="https://www.bbc.co.uk/blogs/walesmusic/television/">television</a></li> <li class="rank-52"><a href="https://www.bbc.co.uk/blogs/walesmusic/video/">video</a></li> <li class="rank-44"><a href="https://www.bbc.co.uk/blogs/walesmusic/music/wales-music-day/">wales music day</a></li> </ul></div> <!--end item - dark green top box--> </div> <div class="unit authors"> <div class="title"><h3>Latest contributors</h3></div> <div class="inner"> <ul><li><a href="https://www.bbc.co.uk/blogs/walesmusic/bbc_wales_music/">BBC Wales Music</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/adam_walton/">Adam Walton</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/james_mclaren/">James McLaren</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/laura_sinnerton/">Laura Sinnerton</a></li> <li><a href="https://www.bbc.co.uk/blogs/walesmusic/cardiff_singer/">Cardiff Singer</a></li> </ul></div> </div> </div> <!-- end grids--> </div> </div> </div> <script type="text/javascript" src="/staticarchive/a6d9e652f6ae17eb1e582e3c58afb64e417a7216.js"></script><script type="text/javascript">set_latest_blog(399);</script><!--MT global footer start--></div> <div id="blq-mast" class="blq-rst blq-default-domestic blq-new-nav" lang="en-GB"> <div id="blq-sign-in"> <div id="id-status" class="blq-id-v4"> <div class="id-out id-gel"> <h2 class="blq-hide">BBC iD</h2> <a href="https://ssl.bbc.co.uk/id/status" id="blq-idstatus-link"> <span class="id-icon"> <span></span> </span> <span id="blq-idstatus-text"> BBC iD </span> <span class="id-spinner"></span> <span class="blq-dropdown-arrow"> <span></span> </span> </a> </div> <div id="id-status-nav"> <div class="id-in blq-rst"> <ul><li> <a name="idDash" class="blq-nogo has-ptrt idDash" href="https://ssl.bbc.co.uk/id/settings"> Settings </a> </li> <li> <a name="idSignout" class="blq-nogo has-ptrt idSignout" href="https://ssl.bbc.co.uk/id/signout"> Sign out </a> </li> </ul></div> </div> </div> </div> <form method="get" id="blq-search-form" action="https://search.bbc.co.uk/search" accept-charset="utf-8"> <p id="blq-nav-search"> <input type="hidden" name="go" value="toolbar"><input type="hidden" name="uri" value="/blogs/walesmusic/2012/03/whale-trail-book-gruff-rhys-penguin-puffin.shtml"><label for="blq-search" class="blq-hide">Search term:</label> <input id="blq-search" type="text" name="q" value="" maxlength="128"><input id="blq-search-btn" type="submit" value="Search"></p> </form> <h2 class="blq-hide">BBC navigation</h2> <ul id="blq-nav-main" class="blq-not-uk"><li id="blq-nav-n"><a href="https://www.bbc.co.uk/news/" hreflang="en-GB">News</a></li> <li id="blq-nav-s"><a href="https://www.bbc.co.uk/sport/" hreflang="en-GB">Sport</a></li> <li id="blq-nav-w"><a href="https://www.bbc.co.uk/weather/" hreflang="en-GB">Weather</a></li> <li id="blq-nav-i"> <a href="/iplayer/" hreflang="en-GB">iPlayer</a> </li> <li id="blq-nav-t"><a href="/tv/" hreflang="en-GB">TV</a></li> <li id="blq-nav-r"><a href="/radio/" hreflang="en-GB">Radio</a></li> <li id="blq-nav-m"><a href="#blq-nav">More…</a></li> </ul></div> <div id="blq-nav" class="blq-blue"> <div id="blq-nav-links" class="blq-clearfix" lang="en-GB"> <div id="blq-nav-links-inner"> <ul class="blq-nav-sub blq-first"><li><a href="/cbbc/">CBBC</a></li> <li><a href="/cbeebies/">CBeebies</a></li> <li><a href="/comedy/">Comedy</a></li> <li><a href="/food/">Food</a></li> <li><a href="/history/">History</a></li> </ul><ul class="blq-nav-sub"><li><a href="/learning/">Learning</a></li> <li><a href="/music/">Music</a></li> <li><a href="/science/">Science</a></li> <li><a href="/nature/">Nature</a></li> <li><a href="/local/">Local</a></li> </ul><ul class="blq-nav-sub blq-last"><li><a href="/northernireland/">Northern Ireland</a></li> <li><a href="/scotland/">Scotland</a></li> <li><a href="/wales/">Wales</a></li> <li id="blq-az"><a href="/a-z/">Full A-Z<span class="blq-hide"> of BBC sites</span></a></li> </ul></div> </div> </div> <!--[if IE 6]> <div id="blq-ie6-upgrade"> <p> <span>You're using the Internet Explorer 6 browser to view the BBC website. 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