兴趣和关注者类似受众定位

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class="b01-headline twtr-component--last twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-800r twtr-color--white has-mustache"> 兴趣和关注者类似受众定位 </h2> <div class="b01__mustache twtr-background--blue-200"></div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/header/adhc-header-mobile.png.twimg.768.png" media="(max-width: 600px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/header/adhc-header-desktop.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/help/header/adhc-header-desktop.png.twimg.1920.png" width="1440" height="360" alt data-object-fit="cover" 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aria-hidden="true" focusable="false"> <path d="M0.119995 1.77397H1.674V0.219971H0.119995V1.77397Z" fill="#B6C4CE"/> <path d="M4.21648 1.77397H5.77048V0.219971H4.21648V1.77397Z" fill="#B6C4CE"/> <path d="M8.31296 1.77397H9.86696V0.219971H8.31296V1.77397Z" fill="#B6C4CE"/> </svg> " data-theme-color="light" data-page-title="兴趣和关注者类似受众定位" data-breadcrumbs-json="[ { "title": "广告帮助中心", "path": "https://business.x.com/zh-cn/help" }, { "title": "广告活动设置", "path": "https://business.x.com/zh-cn/help/campaign-setup" }, { "title": "广告活动定向", "path": "https://business.x.com/zh-cn/help/campaign-setup/campaign-targeting" }, { "title": "兴趣和关注者类似受众定位", "path": "https://business.x.com/zh-cn/help/campaign-setup/campaign-targeting/interest-and-follower-targeting" } ]"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 none "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="HOCO"> <p>人们访问 X 是为了关注他们认为有意义的爱好和追求。 X 兴趣定位让你能够根据用户在 X 上联动和互动的主题向他们提供有针对性的消息，从而加入 X 上许多活跃的社区。</p> <p>兴趣定位可确保你向兴趣和你的业务大致相符的用户投放广告活动。配合吸引人的内容，它可以帮助你覆盖已经准备好就与你的产品或服务最相关的主题进行互动的受众。X 上有 25 个兴趣类别，扩展成 350 个子主题。</p> <p>关注者和关注者类似受众定位可让你将现有关注者，以及已经关注类似品牌的用户、竞争者和行业领袖加入到你的目标受众中。这有助于与可能对你的业务感兴趣的用户建立联系。</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct07-chapters"> <div class="ct07 twtr-padding__section--top twtr-padding__section--bottom" style="--theme-color: var(--blue-dark)"> <div class="ct07__item twtr-container"> <div class="ct07__wrapper twtr-grid"> <div class="ct07__sidebar twtr-col-md-3"> <nav class="ct07__side-nav" aria-label="Secondary"> <ul class="ct07__nav-list"> <li class="ct07__nav-item"> <a href="#interest" data-target-id="interest" data-external="false" class="ct07__link twtr-type--bold-14 twtr-color--blue-500 has-hover"> 兴趣 </a> </li> <li class="ct07__nav-item"> <a href="#follower" data-target-id="follower" data-external="false" class="ct07__link twtr-type--bold-14 twtr-color--blue-500 has-hover"> 关注者 </a> </li> <li class="ct07__nav-item"> <a href="#lookalikes" data-target-id="lookalikes" data-external="false" class="ct07__link twtr-type--bold-14 twtr-color--blue-500 has-hover"> 关注者类似受众 </a> </li> <li class="ct07__nav-item"> <a href="#results" data-target-id="results" data-external="false" class="ct07__link twtr-type--bold-14 twtr-color--blue-500 has-hover"> 查看结果 </a> </li> <li class="ct07__nav-item"> <a href="#layer" data-target-id="layer" data-external="false" class="ct07__link twtr-type--bold-14 twtr-color--blue-500 has-hover"> 分层定位 </a> </li> </ul> <div class="ct07__extra-content"> </div> </nav> </div> <div class="ct07__content twtr-col-md-8 twtr-offset-1-md"> <div class="ct07__content-item"> <div class="ct07__dropdown-item"> <div class="ct07__dropdown-wrapper"> <div class="ct07__title-item twtr-container"> <div class="ct07__title-wrapper"> <span class="ct07__title twtr-type--bold-16 twtr-color--blue-500"> </span> <div class="ct07__icon--arrow-down"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" aria-hidden="true" aria-hidden="true" focusable="false"> <path opacity="0" d="M0 0h24v24H0z"/> <path d="M20.207 7.043c-.39-.39-1.023-.39-1.414 0L12 13.836 5.207 7.043c-.39-.39-1.023-.39-1.414 0s-.39 1.023 0 1.414l7.5 7.5c.195.195.45.293.707.293s.512-.098.707-.293l7.5-7.5c.39-.39.39-1.023 0-1.414z"/> </svg> </div> </div> </div> <div class="ct07__dropdown-content is-closed"> <ul class="ct07__dropdown-list twtr-container"> <li class="ct07__dropdown-list-item twtr-type--bold-16 twtr-color--blue-500" data-target-id="兴趣" data-val="#interest"> <a href="#interest" data-target-id="interest" class="ct07__dropdown-link twtr-type--bold-16 twtr-color--blue-500" data-external="false"> 兴趣 </a> </li> <li class="ct07__dropdown-list-item twtr-type--bold-16 twtr-color--blue-500" data-target-id="关注者" data-val="#follower"> <a href="#follower" data-target-id="follower" class="ct07__dropdown-link twtr-type--bold-16 twtr-color--blue-500" data-external="false"> 关注者 </a> </li> <li class="ct07__dropdown-list-item twtr-type--bold-16 twtr-color--blue-500" data-target-id="关注者类似受众" data-val="#lookalikes"> <a href="#lookalikes" data-target-id="lookalikes" class="ct07__dropdown-link twtr-type--bold-16 twtr-color--blue-500" data-external="false"> 关注者类似受众 </a> </li> <li class="ct07__dropdown-list-item twtr-type--bold-16 twtr-color--blue-500" data-target-id="查看结果" data-val="#results"> <a href="#results" data-target-id="results" class="ct07__dropdown-link twtr-type--bold-16 twtr-color--blue-500" data-external="false"> 查看结果 </a> </li> <li class="ct07__dropdown-list-item twtr-type--bold-16 twtr-color--blue-500" data-target-id="分层定位" data-val="#layer"> <a href="#layer" data-target-id="layer" class="ct07__dropdown-link twtr-type--bold-16 twtr-color--blue-500" data-external="false"> 分层定位 </a> </li> </ul> </div> </div> </div> <div class="ct07__content-wrapper"> <div class="b09-scroll-anchor twtr-component twtr-component--first"> <span class="b09" id="interest"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> 兴趣定位 </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type-- " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="QJ0B"> <html> <head /> <body> <p>你可以根据用户的广泛或狭义兴趣定位用户，在 25 个兴趣类别和 350 个子主题中进行选择。</p> <p>我们根据各种信号确定用户的兴趣，包括他们关注的用户，以及他们转推、点击、发推的内容等等。了解更多关于 <a href="https://twitter.com/en/privacy#update" target="_blank">隐私</a>的信息。</p> <p><b>专业提示</b>：</p> <ul> <li>如果你选择直接与广告活动推文和素材相符的兴趣，兴趣定位最为有效。 </li> <li>我们建议每个广告活动的子主题兴趣不要超过 10 个。</li> <li>随着广告活动的投放，请时常返回此处查看，了解效果最好和最差的子主题兴趣，以便根据需要进行优化。</li> </ul> </body></html> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__section--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type-- " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="SH5X"> <ol> <li>转到广告活动设置的"定位"版块</li> <li>在"受众功能"下，点击"全部"以展开所选内容</li> <li>选择"兴趣"</li> <li>找到你想要在广告活动中定位的子主题并选择"添加"。广告活动设置表将会显示对所选子主题感兴趣的预估人数。请注意，这些数量不会考虑地理位置、性别、年龄和设备定位。</li> <li>如果看到广告活动设置表格中出现一个绿色框，即确认你的兴趣定位已添加到你的广告活动</li> </ol> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b04-image twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/ads-ui/interests/interests-2.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/ads-ui/interests/interests-2.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 525 514%22%3E%3C/svg%3E" width="525" height="514" data-src="/content/dam/business-twitter/help-center/ads-ui/interests/interests-2.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto lazyload "/> </picture> </div> </div> </div> <div class="b04-image twtr-component--last twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/ads-ui/interests/targeted.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/ads-ui/interests/targeted.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 715 207%22%3E%3C/svg%3E" width="715" height="207" data-src="/content/dam/business-twitter/help-center/ads-ui/interests/targeted.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="follower"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> 关注者定位 </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__section--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="55W1"> <p>要将现有关注者添加到你的目标受众，请导航至广告活动表中的“定位”>”受众功能“部分。在其他选项下，勾选“同时定位 [你的账号]] 的关注者” (“Also target followers of [[your account]]”) 复选框</p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="btc00-migration-void c00-void-component twtr-component twtr-component--first"> </div> <div class="b04-image twtr-component--last twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/follower-targeting.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help/follower-targeting.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1092 834%22%3E%3C/svg%3E" width="1092" height="834" data-src="/content/dam/business-twitter/help/follower-targeting.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="lookalikes"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> 关注者类似受众定位 </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type-- " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="VKNJ"> <p>利用关注者类似受众定位，你可以定位与某个账号的关注者具有相似兴趣的用户。例如，输入 @XBusiness 即可定位可能对在 X 上投放广告感兴趣的用户。</p> <p>我们根据各种信号确定与那些关注账户的人员相似的用户，包括他们转推、点击、发推的内容等等。了解更多关于隐私<a href="https://twitter.com/en/privacy#update" target="_blank"></a>的信息。</p> <p><b>专业提示</b>：</p> <ul> <li>旨在为每个广告活动定位大约 <b>30 个 @ 用户名</b>，确保你覆盖的受众足够多。你可以在广告活动表中批量上传 @ 用户名。<br /> </li> <li>定位与你的业务关系最密切的 @ 用户名。虽然非常有名的个人或公司可能有数以百万的关注者，但这些关注者并不一定热衷于与你的业务相关的话题。<br /> </li> <li>专注于<b>细分</b>。细分广告活动可帮助你找出最适合的方式。密切监视你的广告活动面板，以便获得更好的结果。例如：<br /> - 在定位用户名时，我们建议你<i>不要</i>将兴趣定位添加到同一个广告活动中。与之相反，你可创建具有广泛兴趣定位的单独广告活动。<br /> - 按类别细分你的 @用户名广告活动。例如，尝试投放一个针对你竞争对手 @用户名的广告活动，同时另一个针对行业媒体 @用户名。</li> </ul> </div> </div> <div class="ct01-columns twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__section--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type-- " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="MIF9"> <ol> <li>转到你的广告活动设置表的"定位"版块</li> <li>点击"全部"以展开定位选项</li> <li>选择"关注者类似受众" </li> <li>输入 X 账号的 @用户名。你将看到与该账号的关注者类似的用户的估计数量。请注意，这些数量不会考虑地理位置、性别、年龄或设备定位。</li> <li>找到你想要定位的用户名，然后点击"添加"</li> <li>看到@用户名显示为绿色，表示你已添加关注者类似受众定位 </li> </ol> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="btc00-migration-void c00-void-component twtr-component twtr-component--first"> </div> <div class="b04-image twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/ads-ui/interests/followers.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/ads-ui/interests/followers.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 901 285%22%3E%3C/svg%3E" width="901" height="285" data-src="/content/dam/business-twitter/help-center/ads-ui/interests/followers.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto lazyload "/> </picture> </div> </div> </div> <div class="b04-image twtr-component--last twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/ads-ui/interests/jack.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/ads-ui/interests/jack.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 699 191%22%3E%3C/svg%3E" width="699" height="191" data-src="/content/dam/business-twitter/help-center/ads-ui/interests/jack.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="results"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> 查看你的结果 </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type-- " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="VGCR"> <p>你可按照位置、关键词、用户名、行为、性别、语言、平台和兴趣查看广告活动的受众细分。</p> <p>点击进入广告活动。然后导航至"受众"选项卡，查看受众详情。要在受众级别导出数据，请点击此页面上的"导出"按钮。<br /> </p> <p>按照兴趣和关注者类似受众定位来查看你的广告活动时，你在总排名广告活动级别上的总展示量、互动量或支出总数，通常会低于将以下所有单个广告活动进行合计时的总数。这是因为，如果单个用户查看你的广告活动并且匹配多个类别，则他们的互动量和展示量就将被计入两者之中。 </p> <p>例如，如果你的定位人群的兴趣是"喜剧"，同时他们可能对"烹饪"和"时尚"感兴趣。"烹饪"和"时尚"这两个兴趣将出现在你的广告面板中，但仅仅是因为用户还具有你所定位的兴趣，即"喜剧"。你的广告不会投放给没有你在广告活动中执行的兴趣的用户。除你定位的兴趣之外，面板显示了用户拥有的其他兴趣和语言的细分。你只需支付一次费用（如果用户发生了广告活动的可计费操作，并且用户在你的定位参数范围内）。</p> </div> </div> <div class="b04-image twtr-component"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/ads-ui/interests/interests-3.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/help-center/ads-ui/interests/interests-3.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1799 516%22%3E%3C/svg%3E" width="1799" height="516" data-src="/content/dam/business-twitter/help-center/ads-ui/interests/interests-3.jpg.twimg.1920.jpg" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto lazyload "/> </picture> </div> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="layer"> </span> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 has-mustache"> 这些定位类型如何与我的其他定位一起使用？ </h2> <div class="b01__mustache twtr-background--blue-500"></div> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type-- " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="JEZN"> <p>兴趣和关注者类似受众定位都是<b>加法</b>定位的示例，也被称为"OR"定位。 </p> <p>如果你在广告活动中选择 5 个兴趣和 35 个关注者 @用户名，则你的广告活动有资格向符合该 40 条定位条件任何部分的任何用户提供服务。例如，匹配“兴趣 1或兴趣 2 OR @用户名 1 OR @用户名 2”的用户可能有资格观看你的广告。我们称之为加法定位，是因为你为广告活动添加的定位越多，潜在受众就越多。 </p> <p>兴趣和关注者类似受众定位也将考虑你在广告活动中选择的任何减法或"AND"定位。性别、地理位置、年龄和语言定位均属于"AND"定位类型，这表示它们都将被纳入考虑范围。例如，假设你在广告活动中设置的定位参数如下：18 岁以上的英国女性，具有 5 个兴趣和 35 个关注者 @用户名。即表示，只有 18 岁以上喜欢兴趣 1 OR 兴趣 2 OR 兴趣 5或 @用户名 20 等的英国女性，才有资格观看你的广告。 </p> </div> </div> <div class="ct01-columns twtr-component--last twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__paragraph--bottom has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type-- " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="TB1V"> <p><b>加法定位类型 - "OR"定位： </b></p> <p>这些定位类型将相互叠加，使你的潜在广告活动受众范围更大。例如，匹配定位“第 1 条 OR 第 2 条 OR 第 3 条”的用户将符合作为该广告投放目标的条件。 </p> <ul> <li>兴趣</li> <li>用户名（关注者类似受众）</li> <li>电影和电视节目</li> <li>事件</li> <li>关键词</li> <li>对话关注</li> </ul> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 none "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type-- " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="7XCK"> <p><b>减法定位类型——"AND"定位：</b></p> <p>这些定位类型会使你的潜在广告活动受众范围更小，因为它们都将被全部纳入到考虑范围。例如，匹配定位“第 1 条 AND 第 2 条 AND 第 3 条”的用户将符合作为该广告投放目标的条件。</p> <ul> <li>地理位置</li> <li>年龄</li> <li>性别</li> <li>设备型号</li> <li>平台</li> <li>语言</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="b25-csat"> 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